Shopin Strengthens Artificial Intelligence Engine with Stylit Data Acquisition

Shopin Continues Explosive Growth Momentum with Shopper Data Trove from Stylit Shopin, the first universal shopper profile that delivers the most personal shopping experience on retailers' websites using blockchain and artificial intelligence (A.I.) technology, announced the acquisition of Stylit's database. The acquisition gives Shopin access to over 5.4 million data points of shopping preferences from style personality and clothing sizes to budget. This powerful asset of aggregate data will strengthen Shopin's A.I.…

Optimizely Strengthens its Digital Experience Leadership with Acquisition of Customer Data Platform Zaius

On the heels of a year of accelerated growth, Optimizely now brings an added layer of customer context to the core of the most modern Digital Experience Platform available today Today, leading provider of digital experience platform solutions, Optimizely (formerly Episerver), announced it has acquired Zaius, a customer data platform (CDP), bringing the context of the customer to the experience creation and optimization process of digital experiences. Marketing Technology News: Marketing Technology…

LiveRamp Completes Acquisition of DataFleets

LiveRamp, the leading data connectivity platform, announced that it has completed the acquisition of DataFleets, a cloud data platform that enables data silos to be unified without moving data or compromising privacy. “We believe that facilitating data collaboration without requiring data movement is one of the most important and complex problems in the technology world today,” said Anneka Gupta, president and head of products and platforms at LiveRamp. “With Data Fleets, customers gain access to a powerful set of…

SocialSurvey Announces Acquisition of AI and Machine Learning Company Zyudly Labs Data Solutions

SocialSurvey announces that they have completed the acquisition of Zyudly Labs Data Solutions. Zyudly Labs, based in Chennai, India, has emerged as a leader in Artificial Intelligence and Machine Learning. Their team of data scientists have created a machine learning-based framework for conversational interfaces across multiple channels, providing powerful AI-based insights into customer conversations and interactions. Marketing Technology News: Vyopta Announces Real-time Quality Monitoring for Cisco Webex…

Dun & Bradstreet Completes Acquisition of Leading European Data & Analytics Business Bisnode

Dun & Bradstreet Holdings, Inc., a leading global provider of business decisioning data and analytics, today announced the completion of the acquisition of Bisnode Business Information Group AB, a leading European data and analytics firm. The acquisition was completed by the subsidiary Dun & Bradstreet Holdings BV for an enterprise value of 7.2B SEK. The transaction was closed with a combination of approximately $625 million net cash, and 6,237,089 newly issued shares of common stock of the company in a private…

Alliance Data Completes Acquisition of Bread

Alliance Data successfully closes transaction; underscores commitment to investing in digital offerings including installment and buy now, pay later products Company welcomes approximately 200 Bread employees and its more than 400 existing clients Alliance Data Systems Corporation, a leading provider of data-driven marketing, loyalty and payment solutions, announced it has completed the acquisition of Lon Inc., a technology-driven digital payments company operating under the trademark Bread, offering an omnichannel…

Programmatic and Data Giants Crimtan and Adara Partner up to Supercharge Customer Acquisition

Adara, the leader in verified identity and permissioned data and dynamic programmatic specialists Crimtan have joined forces to form the perfect partnership for programmatic advertising – and supercharge brands’ customer acquisition. We are delighted to announce that Crimtan and Adara have signed a partnership to combine Adara’s leading global digital identities, with Crimtan’s intelligent lifecycle marketing capabilities, based around audience, investment and creative intelligence. Crimtan are the experts in lifecycle…

Alliance Data Launches Market-Leading Online Payment Features with Enhanced Digital Suite, Driving Customer Acquisition and Spend

Dynamic real-time offer messaging brings credit to the forefront of the customer shopping journey Secure application features let customers apply for credit without leaving a brand partner's website Fast, simple integration for brands to get up and running and capitalize on e-commerce growth Alliance Data Systems Corporation, a leading provider of data-driven marketing, loyalty and payment solutions, announced its Card Services business, a provider of market-leading private label, co-brand and commercial credit card…

OneTrust Enhances Data Discovery Capabilities with Acquisition of Integris Software

AI-Based Data Discovery and Classification Technology Supports Privacy, Security, and Data Governance Use Cases OneTrust, the largest and most widely used privacy, security, data governance, and compliance technology company today announced enhancements to OneTrust DataDiscovery™ with the acquisition of Integris Software. OneTrust DataDiscovery helps companies understand their data across all systems and assets (cloud, on-premise, and legacy), and all data types (structured, unstructured, semi-structured). These…

Insight Partners Completes Acquisition of Cloud Data Management Leader Veeam for a Value of $5 Billion

Acquisition focused on accelerating Veeam's growth and extending the company's leadership position in the U.S. market Veeam Software, the leader in Backup solutions that deliver Cloud Data Management™, announced that Insight Partners has completed its acquisition of the company, which was announced on January 9, 2020, at a valuation of approximately $5 billion. Following an investment from Insight Partners at the beginning of 2019, the acquisition of Veeam, the clear market leader with over $1 billion in annual sales and…

Optimove Expands Realtime Data Capabilities with Acquisition of Event Streaming Technology Vendor, Axonite

Optimove, the Science-First Relationship Marketing Hub, announced that it acquired Axonite, a leading mission critical, realtime event streaming vendor. This acquisition completes Optimove's new database infrastructure, Optidata, and will provide its clients with access to its realtime customer data platform (CDP). Axonite has been developing its event streaming framework since 2015 facilitating connections between systems and building realtime workflow automations. Axonite's platform rapidly simplifies the process of…

Syncsort Completes Acquisition of the Pitney Bowes Software and Data Business

Creates World-Class Data Management Software Company that Enables Enterprises Across All Major Industries to Maximize the Value of their Data Syncsort closed the acquisition of the Pitney Bowes software and data business, creating a powerhouse data management software company with more than 11,000 enterprise customers, $600 million in revenue and 2,000 employees worldwide. The new company brings an unmatched combination of scale, agility and breadth of portfolio to empower leading enterprises to gain a competitive…

Accenture Interactive Completes Acquisition of French Data Marketing Firm Sutter Mills

Accenture has completed its acquisition of Sutter Mills, a French firm that specializes in developing and executing data-driven marketing strategies for clients. Accenture Interactive previously announced its intent to acquire Sutter Mills on October 11. The acquisition brings additional capabilities in data-driven marketing strategy, adtech and martech, strengthening Accenture Interactive’s ability to help brands deliver relevant experiences at scale across all customer touchpoints. Marketing Technology News: New…

Roku Completes dataxu Acquisition

Roku, Inc. announced that it has completed its acquisition of dataxu, a demand-side platform (DSP) that enables marketers to plan and buy video ad campaigns. “This acquisition reinforces our already strong position in the OTT ad space” Announced on Oct. 22, the acquisition of dataxu provides Roku with a DSP, device graph technology, and analytics platform and is expected to accelerate Roku’s ad tech roadmap and ability to serve a wide array of advertisers. Marketing Technology News: Astute Business Solutions Appoints…

Will Google’s Fitbit Acquisition for $2.1 Billion Chart New Territories in Connected Data Collection?

Google on Friday announced that it entered into an agreement to acquire Fitbit, a leading wearables brand. The acquisition would be worth an estimated USD 2.1 billion. Google’s Senior Vice President for Devices & Services, Rick Osterloh, said that that the acquisition would help Google spur innovation in wearables.  He said that the data from the devices will not be used for Google ads. The company will be fully incorporated to Google and will not be maintained as a separate entity. Also Read: Monetate Acquired!…

App Annie Unites Mobile Market Data and Advertising Analytics with Acquisition of Analytics Provider

App Annie, the leader in mobile market data and analytics, announced that it has acquired mobile analytics company Libring. With this acquisition, App Annie will be first to present market data and advertising analytics side by side, making it easier for mobile publishers and brands to create winning mobile experiences. The company also revealed a major redesign of its brand to mark the first step in its expanded strategic vision and reflect its commitment to be the mobile performance standard. Publishers and brands have…

Cloudera’s Acquisition of Arcadia Data to Accelerate Time-To-Insight for Data Analytics

Arcadia’s Patent-Pending Arcengine Technology Enables Enterprises to Generate Actionable Insights The enterprise data cloud company, Cloudera recently announced its acquisition of certain assets of Arcadia Data. Arcadia Data makes use of Artificial Intelligence to provide superior solutions. It is known for providing cloud-native AI-powered Business Intelligence and real-time analytics. Its architecture provides deeper and quicker insights from modern data platforms like cloud object stores, Apache Kafka, and Apache…

VMware’s Twin-Acquisition Deal Bolsters Big Data-Based Cloud Computing and Security

Leading Cloud and Mobility provider VMware has scooped two mega-acquisition deals for a combined total of $4 billion (approx.). With these acquisitions, VMware has further expanded its horizon into Cloud-native IT networking and security solutions powered by Big Data and emerging Cloud Computing technologies. While Pivotal Software would help VMware deliver the most comprehensive enterprise-grade Kubernetes-based portfolio for modern applications, Carbon Black's expertise in cybersecurity would help secure VMware's…

LiveRamp Completes Acquisition of Data Plus Math

LiveRamp®, the trusted platform that makes data accessible and meaningful, announced that it has completed the acquisition of Data Plus Math, a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with real-world outcomes. “I’m pleased to welcome Data Plus Math to the LiveRamp family. Together, we are unlocking the power of data-driven TV for the entire ecosystem.” “Today’s announcement represents a historic step in LiveRamp’s…

Salesforce’s $15.7 Billion Tableau Acquisition Highlights Big Data as Key Theme, Says GlobalData

The importance of big data as a key theme driving merger and acquisition (M&A) activity has been highlighted by Salesforce’s recent purchase of data visualization specialist Tableau for $15.7 Billion. It followed soon after Google bought another analytics company, Looker, in early June for $2.6 Billion. Ed Thomas, Principal Analyst in GlobalData’s Technology Thematic Research team, commented, “The data analytics acquisition trail may now see further activity with companies such as Domo and Alteryx becoming…