Survey: 97% of Enterprises Seek to Accelerate Data Transformation, with Time Spent on Data Preparation A Barrier to Insights-Driven…

Data ownership and control identified as top challenges in getting data analytics projects to production, citing time-to-value and the ability to provide self-service as drivers for success Matillion, the leading provider of data transformation for cloud data warehouses (CDWs), and IDG Research have released findings of an IDG Research MarketPulse survey, "Gaining Time, Savings, and Insights via Cloud-Powered Data Transformation." The research exposes the challenges companies face in leveraging enterprise data for analytics…

Stirista Supercharges Its Fusion Data Transformation Partner Program

Aberdeen, Powerlytics and 123Push Leveraging Stirista for Expanded Data Monetization Opportunities with LiveRamp, Lotame, and Oracle Data Cloud Marketplaces Stirista, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced that its exclusive Fusion Data Transformation Partner Program has achieved significant momentum since its launch in February 2020. Through the program, data insights providers and intelligence platforms such as Powerlytics, 123Push, and…

MeasureMatch Expands Professional Services Categories To Meet Growing Demand For Digital And Data Transformation Requirements

From advisory to execution, the systems and data-centric professional services marketplace now offers skills and services across 12 categories from business consulting to space exploration solutions, including cloud computing platforms, cybersecurity and more UK-based marketplace software startup MeasureMatch has launched an expansion of its digital transformation services categories in response to customer demand that has been reaching well beyond the platform’s original focus on marketing, commerce, customer experience…

Sigmoid Partners With OpenX on Data Analytics Transformation

Sigmoid, a leading end-to-end data solutions company, announced the results of its latest project with OpenX - the world's largest independent advertising technology provider. OpenX has partnered with Sigmoid to standardize both internal and external reporting for OpenX's partners and employees. Sigmoid's powerful real-time data analytics solution Sigview has been helping over 40,000 globally connected OpenX users conduct real-time analysis on their advertising data. Marketing Technology News: MRM Commerce Achieves…

Commodities Intelligence Centre (CIC) Launches International Data Pro and Business Services, Partners With SBF to Drive Digital…

CIC  launched the international version of its 'CIC Data Pro' and 'Leads Generation Service', partnering with SBF (Singapore Business Federation) to offer the new packages to eligible members under the SBF Rising in Support of Enterprises (RISE) Programme Commodities Intelligence Centre (CIC) announced a launch of the international version of its web-based business intelligence suite, CIC Data Pro, and Leads Generation Service. CIC will offer the new packages in partnership with the Singapore Business Federation (SBF) to…

Snowflake Announces Next Phase of Partnership with Salesforce to Power Customers’ Business Transformations with Data

New technology innovations power customers with exceptional scale and access to data to drive business decisions Snowflake, the cloud data platform, announced the latest technology advancements from its partnership with Salesforce, the global leader in CRM, that will yield significant opportunities for joint customers. Native integrations between the two technologies will allow organizations to easily unify and analyze all data in Snowflake Cloud Data Platform and visualize it with business intelligence tools such as…

COVID-19 Drives Digital Transformation for ASEAN Enterprises, Says GlobalData

COVID-19 is driving digital transformation for enterprises in the Southeast Asia region (ASEAN) and will open up wider opportunities for carriers and service providers, says GlobalData, a leading data and analytics company. Alfie Amir, Senior Analyst at GlobalData, comments: “A large majority of ASEAN enterprises still rely on traditional information communication technology (ICT) such as captive data center and traditional network services, making it more challenging for them to adapt to the changes associated with…

Microsoft Announces a $1.1 Billion Investment Plan to Drive Digital Transformation in Country Including Its First Cloud Datacenter Region

The investment plan will provide cloud services from local datacenters to contribute to the development of the country, a robust education and skilling program to support employability for hundreds of thousands of youth, projects applying AI to benefit the society, and an Advisory Board with important CEOs as some of the first initiatives over the next five years Microsoft announces continued progress on its plan “Innovate for Mexico», to contribute to the development of the country. The main pillar of the plan is focused…

Dataiku Selected as Platform for NATO’s Allied Command Transformation Focusing on AI Projects

Dataiku will Partner with ACT and Member Nations to Develop and Deploy AI in the Field Dataiku, one of the world's leading enterprise AI and machine learning platforms, announced today a collaboration with NATO's Allied Command Transformation (ACT) to serve as one of the central platforms for building and deploying AI projects. ACT will contract with Dataiku's world-class team of data scientists and domain experts to help solve some of ACT's most challenging use cases in the field. "We…

How Long Will Brands Subsidize the Failed Transformations of Legacy Data Businesses?

In 2019, brands are spending unprecedented amounts of money on data, and that’s because the promise of true people-based Marketing has never felt so near at hand as it does today. It is possible to envision a world in which data informs every Marketing decision, from creative on through to activation and measurement. Unfortunately, there are still a number of areas where the promise of people-based Marketing outstrips reality, and this is due to the fact that brands and their partners in large part must continue to rely on…

InfluxData Brings InfluxDB Cloud 2.0 Serverless Platform to Europe to Support Enterprise Transformation with Time Series Technology

Empowering Industry 4.0 and DevOps initiatives with powerful data analysis to optimise operational performance, improve customer experience and maximise profitability InfluxData, creator of the open source time series database InfluxDB, announced the general availability of InfluxDB Cloud 2.0 in Europe — the first serverless time series platform-as-a-service, purpose-built to meet the specialised requirements of today’s time-sensitive workloads. The launch supports the company’s expansion and focus on the region, with…

ThoughtTrace and Tableau Software: Incorporating AI-Powered Contract Intelligence into Tableau Business Analytics Provides Transformational…

ThoughtTrace, the leader in AI-Powered, domain-specific Contract Intelligence is proud to partner with Tableau, the leading analytics and integration platform, to advance digital transformation initiatives through new data-driven insights with unstructured data. In today's data-driven world, people need the power of many sources of data at their fingertips to gain and sustain a competitive advantage. ThoughtTrace is challenging the way people think about unstructured data, and transforming how it is used in the overall…

Trasers, a First of its Kind Data Company, Enables Business and IT Leaders to Confidently Navigate The Massive Task of Digital…

Globally Peer-sourced Data Drives Understanding, Alignment and Partnership Across Business and IT Leadership via a Digital Collaboration Platform Trasers, the source for unbiased digital transformation data and insights, launched with the purpose of enabling businesses to evolve their products, service portfolios and value chain -- meeting the changing needs of their customers and addressing global business challenges. Trasers insights enable business and IT leaders to understand their level of digital maturity by…

Where’s Our Data? IDC Executive Brief – Data Control is Crucial for Success in Digital Transformation

Data control and the housing of data are both critically important in the digital transformation economy. However, 60% of Nordic decision makers cannot say for sure where or even in which country their data resides. DigiPlex and IDC Nordic are, in this unique Executive Brief, addressing this critical knowledge gap and answering five questions to help businesses stay ahead in the digital transformation race. 65% of European CEOs are under digital pressure The comprehensive Executive Brief from IDC Nordic, in collaboration…

Amperity Taps Customer Data Veteran Lynn Girotto as CMO to Lead Efforts into CX Transformation

Lynn is a Senior Tableau Executive Who Would Lead Go-To-Market Strategy for Customer Data Plataform and Rapidly Scale Company's Growth at Amperity Last week, leading Customer Data Platform (CDP) provider Amperity announced that seasoned marketing executive Lynn Girotto has joined as the company’s first Chief Marketing Officer (CMO). With more than 20 years of senior-level experience leading global marketing teams at consumer and technology companies including Tableau, Starbucks  and Microsoft, Lynn Girotto brings a deep…

I-COM Data Creativity Awards 2019 to Feature Data Driven Business Transformation Category

Launched by I-COM six years ago to recognise the most creative companies and individuals in marketing data and measurement, I-COM’s prestigious Data Creativity Awards are open to entries for 2019 and this year feature a new category – Data Driven Business Transformation. The new award category will recognise work that utilises data in a strategic and creative way that ultimately leads to measurable business transformation across the following areas: Change in core business process Improved revenue Improved…

Arm Acquires Treasure Data to Set the Stage for IoT Transformation

Technologies from Treasure Data, the Acquisition of Stream and Arm Mbed Cloud Will Be Combined to Form the Industry’s First End-To-End Iot Connectivity, Device and Data Management Platform The Internet of Things (IoT) will give businesses superpowers. Whether it’s an energy provider drawing data from its infrastructure to sense failures; a sensor-equipped building anticipating and then proactively dealing with occupants’ needs; or a retailer using data streams from its stores and warehouses to streamline operations – IoT…

AI, Big Data And Digital Transformation – And The Potential ‘Buzzword Backlash’

As we move into 2018 and look at today’s hot topics in B2B tech marketing and public relations, many key trends and solution-centric buzzwords come to mind – most notably artificial intelligence (AI), big data and digital transformation. Each of these represents meaningful and beneficial trends to business and society, and companies are certainly leveraging AI, big data and digital transformation for real gains. I know this to be true, because my “day job” revolves around demonstrating the use cases and proof…

Mimecast Appoints New CIO to Lead Digital Transformation

Mimecast Limited, a leading email security and cyber resilience company, announced the appointment of Shahriar Rafimayeri as chief information officer (CIO). In this role, Shahriar will oversee all aspects of the company’s global IT organization, including infrastructure and internal application technology. He will accelerate Mimecast’s digital transformation efforts, with a focus on further elevating the customer and partner experience for companies of all sizes. Marketing Technology News: Seismic Acquires Grapevine6 to…

Riversand, Verdant, and ESHA Research Announce Global Partnership for Integrated Compliance and Product Data Management and Syndication

New food and beverage industry partnership delivers seamless integration of top nutrition labeling, business eCommerce, and product information management Riversand, ESHA Research, and Verdant announce an integrated product offering that provides robust product data management capabilities paired with best-in-class nutrition and labeling compliance automation tools. This partnership combines the expertise and experience of three market leaders: Riversand is a visionary cloud-native SaaS Master Data Management (MDM) and…