Gong and Sandler Training Partner for Measurable, Data-Driven Sales Learning Programs

Leader in Revenue Intelligence and Leader in B2B Sales Come Together to Help Customers Succeed Gong, the revenue intelligence platform leveraging artificial intelligence to replace opinions with true customer reality and transform revenue teams, announced a partnership with Sandler Training, the largest sales, management, and leadership training organization in the world in order to help revenue teams learn and implement data-driven practices. As a global award-winning leader, Sandler is focused on helping its…

Environics Analytics and Snowflake Empower Canadian Tourism Industry with Faster and Better Data-Driven Insights

VisitorView Helps Tourism Organizations Better Understand Visitors and Maximize Marketing Budget Efficiency Snowflake, the cloud data platform, announced Environics Analytics, one of North America’s leading marketing and analytical services companies, uses Snowflake to support faster processing of data that underpin many of its products, including the just-launched Canadian travel and tourism industry product, VisitorView. “Our goal with Environics Analytics, as with every Snowflake customer, was to break down the data…

SAP Teams with project44 to Help Shippers Manage and Improve Data-Driven Global Supply Chains

SAP SE announced a partnership with project44®, a global leader in advanced visibility for shippers and logistics service providers. The new partnership aims to change the way shippers manage the delivery process, helping customers to save time and resources, improve operations and thrive in the experience economy. The companies plan to offer a joint solution for key transportation processes, such as receiving and tracking, that will connect, automate and provide visibility data and insight from project44 within SAP…

Tremor Video Expands Data-Driven ACR Solutions to Bolster Full-Funnel Campaigns for Advertisers

Tremor Video, the leading programmatic video platform, announced it has renewed its partnership with Alphonso to expand its exclusive automatic content recognition (ACR) solutions that enable brands to reach TV audiences more precisely and effectively across video devices. Coupled with its recently combined RhythmOne offerings (YuMe and RadiumOne), this announcement solidifies Tremor Video’s leadership position in the evolving TV retargeting space and reinforces the company’s commitment to providing clients with unique,…

Marketing Architects Expands Relationship with Nielsen, Announces Data-Driven, Comprehensive Agreement

Agreement Includes Nielsen Media Impact with TV, Radio, Digital Data, Local TV and Audio Measurement in All Markets Marketing Architects has expanded its relationship with Nielsen by adding a comprehensive suite of measurement and planning tools including Nielsen Media Impact (NMI) with TV, radio and digital data. The company has also renewed Local TV and Audio measurement data in all markets. Marketing Architects is a Minneapolis-based advertising agency that drives rapid growth and solves complex business challenges…

Brainshark Acquires Rekener to Deliver Industry’s Only Data-Driven Sales Readiness Platform

Sales Scorecards Combine with Brainshark's Best-Of-Breed Readiness and Enablement Solutions to Radically Improve Sales Performance Brainshark, Inc., the industry's only data-driven sales readiness platform, announced that it has acquired Rekener, a leading sales scorecard provider. The acquisition extends Brainshark's position as an innovative force and leader in the sales readiness and enablement software market, with the most effective and comprehensive solutions for preparing client-facing teams to perform at the…

Factual Announces Strategic Partnership With Mitsui & Co. to Bring Location Data-Driven Offerings to Japan

Digital Marketing Expertise from Mitsui to Accelerate Factual’s Entry into the Japanese Market Factual, the location data company, announced a strategic partnership with Mitsui & Co. (“Mitsui” head office: Chiyoda-ku, Tokyo; President & CEO: Tatsuo Yasunaga) to bring Factual’s location data-based offerings to Japan. Mitsui, which has also made a strategic investment in Factual, will assist with the integration of Factual data into local programmatic ad buying, social and publisher platforms, and will also drive…

Absolutdata and SafeGraph Form a Strategic Alliance to Strengthen Data-Driven Decision Making with Enhanced AI Models

SafeGraph’s Places Location Data Integrated with Absolutdata’s NAVIK AI Platform Supercharges Data-Driven Decision Making for CPG, Retail, Hospitality and Foodservice clients Absolutdata, a leader in delivering scalable business impact through AI-powered solutions, advanced analytics and data science services, announced a strategic alliance with SafeGraph, a data-focused company that powers innovation by providing open access to geospatial data. With SafeGraph’s analytics-ready data integrated into Absolutdata’s NAVIK AI…

Software Company Agillic Is Entering the DACH Region with a Native Customer Marketing Platform to Help Brands Act on Insight Through a…

“Make it all about me!” This is the craving brands must satisfy as they engage with customers. Today, personalisation and relevance are chief value drivers in marketing. However, with a continually increasing volume of customer data, tools to make that data actionable are a necessity. Marketing software company Agillic provides a native customer marketing platform that enables companies to orchestrate and execute highly personalised communication across channels. In August 2019, the company entered DACH and is now out to…

OpenText Core Experience Insights Delivers End-to-End Customer Journey Mapping for Data-driven Marketers

OpenText Provides Fresh Insights on Campaign Performance and Customer Sentiment OpenText, a global leader in Enterprise Information Management (EIM), launched OpenText Core Experience Insights, a SaaS application that provides marketing leaders full visibility over their customer's journey – from website interactions to email engagement, social media content and call center performance. Core Experience Insights is being premiered at Forrester CX SF 2019 on October 17-18 in San Francisco. "Modern, insight-driven…

Don’t Let Your Data-Driven Marketing Strategy Replace a Human Understanding of Your Customers

With customers continuing to seek personalized experiences, the vast majority of marketers have adopted data-driven Marketing practices, using insights derived from customer data to help organizations better understand their customers and ultimately deliver a more tailored experience. Yet, too often do marketers instead rely on data as a short-cut, for example by using it to glean insights from A/B testing tools that ‘optimize’ content by generating thousands of variants of a particular asset before pitting them against…

SocialPeta Helps JIOS Build a Data-Driven Marketing Service

As global science and technology develop rapidly, “data” has been increasingly becoming the cornerstone for enterprises and individuals alike in their network marketing activities. By gathering and analyzing such data as market trends, competitive dynamics, and consumer behaviors, management of marketing services can be more efficiently performed. Therefore, the world’s largest advertising intelligence analysis platform, SocialPeta, has cooperated with JIOS, to promote the marketing service driven by data insight to a…

DAX US Exclusively Partners with Frequency To Offer Data-Driven Dynamic Audio Advertising

DAX, the digital audio advertising platform created by Global, the Media & Entertainment group, has exclusively partnered with Frequency, digital audio’s first Creative Management Platform. The partnership enables data-driven dynamic audio advertising for DAX’s US advertisers and network of premier publishers. Digital audio advertising platform @thisisdax has exclusively partnered with Frequency, digital audio’s first Creative Management Platform. The partnership enables data-driven dynamic audio advertising for DAX’s…

SAP Empowers Intelligent Enterprises With New Data-driven Cloud Services

SAP SE announced enhancements to its business technology platform to enable intelligent enterprises to thrive in an Experience Economy. These updates help customers quickly turn data into business value. The announcements were made at the SAP TechEd conference being held October 8–10, 2019, in Barcelona, Spain. "Our business technology platform brings SAP HANA and analytics closer together with SAP Cloud Platform so users can make smarter, faster and more-confident business decisions," said Juergen Mueller, SAP chief…

M Science Launches Expanded Data-Driven Enterprise Software and Cloud Services Analysis and Data Visualization

Another Industry First as Unique Data Now Offers Unprecedented Visibility into Business-To-Business Interactions M Science, the pioneer in data-driven research and analytics, launched a significant expansion to its enterprise software and cloud services industry coverage. The company’s expanded coverage brings a new level of transparency and insight into software, domain registrations, and cloud services companies. The offering combines deep industry and company-level analysis and insight with an analyst-curated…

Clearbit Unveils X, the First Data-Driven Platform for B2B Marketing and Sales Teams

Thousands of Clearbit customers can now leverage their customer data together with Clearbit’s to improve online advertising, deliver de-anonymized leads to sales, and personalize their entire lead lifecycle -- from website to messaging to renewal Clearbit, a data-tools provider for thousands of business-to-business (B2B) companies, announced Clearbit X, the first data-enabled growth engine, purpose-built for both marketing and sales teams within B2B companies. X lets companies improve their customer communications with…

Galp Selects Localytics to Power Data-Driven Digital Customer Experience

Partnership Will Enable Galp to Accelerate Program to Personalize the Evodriver Platform Localytics, a digital intelligence platform for mobile and web engagement, announced that Galp, a publicly held, Portugal-based energy company, has selected Localytics to accelerate its digital customer engagement strategy. Localytics will enable Galp to develop unique, meaningful digital customer experiences through its EvoDriver mobile platform, allowing gas station and convenience store customers to pay through mobile wallet, as…

4Stop Solves Global Business Underwriting With an Automated Data-Driven KYB Solution

4Stop ("FourStop GmbH") a leading global KYB, KYC, compliance and fraud prevention provider announces the launch of their enhanced global Know Your Business (KYB) solution. The solution is designed to allow businesses across the globe to maximise their B2B onboarding in a fully automated, data-driven, compliant and risk-free manner. Dramatically reducing the complexity, resources, time, costs and manual processes currently experienced within business underwriting and management of their active business relationships.…

NGDATA Launches Partner Programme to Bring Data-Driven Insight to a Range of New Industries

New partner programme equips partners to deliver sector specific solutions based on its Intelligent Engagement Platform NGDATA announces a new partner programme that enables businesses across a range of industries to provide their customers with relevant real-time offers, through participating organisations. NGDATA delivers transformational benefits to a range of global businesses. The new partnership programme will enable systems integrators and other channel partners to develop industry specific ‘out-of-the-box’…

LiveU and Griiip Unveil Unique Motorsports Live Viewing and Data-Driven Media Solution Platform

Provides an exhilarating live viewing experience combined with AI and deep performance analysis for fans and drivers LiveU and Griiip have announced an extended partnership, integrating complementary racing series content solutions for broadcasters and streaming services to create a cost-effective, end-to-end video and data platform. The partnership combines LiveU's ability to establish high-quality and reliable remote live broadcasts with Griiip's data content solutions for engaging motorsport programming.…