Comscore Signs Den of Geek as New Client for Syndicated Digital Measurement Service

Comscore , a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide Den of Geek, a leading entertainment publication, with Comscore's industry-leading digital audience measurement. Under the agreement, Den of Geek will have access to Comscore's signature Media Ratings solutions, including Media Metrix® Multi-Platform in the U.S., to better understand their audience behavior and media consumption across desktop and mobile devices. Marketing Technology News: …

SOS Takes Initial Steps to Establish a Digital Asset Exchange

SOS Limited announced today that it has taken preliminary steps to establish a digital asset exchange. Specifically, the Company entered into a tailor-made license to use a blockchain asset exchange software system made by a third party in exchange for a one-time licensing fee. Marketing Technology News: B2B Advertising on CTV Platforms is 2021’s Gold Rush Once the software is installed and operational, the Company expects to establish a digital asset exchange. The Company also intends to offer security and…

IAB and PwC Outlook 2021 Report Urges Digital Ecosystem to Reset Consumer Value Exchange

Industry Leaders Identify Pressing Challenges for the Future Growth of Digital Marketing The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced the release of "IAB Outlook: 2021 Digital Ad Ecosystem," the IAB-commissioned PwC report. Marketing Technology News: Customizing the Customer Experience in the Recovery Era Unveiled at the IAB Annual Leadership Meeting today, IAB Outlook: 2021 builds on this year's theme "The Great Reset," providing…

RankWorks Will Be One of the First Digital Marketing Agencies to Accept Bitcoin as a Payment Method to Run Google Ads Campaigns

RankWorks, a digital marketing agency and industry leader in web design and digital marketing, is pleased to announce that it will officially be accepting Bitcoin payments from clients in order to run digital marketing campaigns.  This will make RankWorks™ one of the first digital marketing agencies to accept Bitcoin payments to fund Google Ads campaigns in the US and Canada. With the number of Blockchain wallet users worldwide increasing at a significant rate, Bitcoin leads in value and market size compared to other…

Mobivity and ParTech Partner to Accelerate Digital Transformation for Brands

Brink POS Integrates with Mobivity’s Recurrency to Deliver Actionable Insights and Power 1:1 Digital Engagement Mobivity Holdings Corp. a global provider of personalized customer engagement solutions that drive customer frequency and spend, announced its partnership with ParTech, Inc., a leading global provider of point of sale (POS) software and integrated technical solutions to the restaurant and retail industries. ParTech, Inc. is a wholly owned subsidiary of PAR Technology Corporation (NYSE: PAR). Mobivity is…

Cross-Media Currency Becomes Reality With Nielsen ONE

Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen's transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video advertising ecosystem using a phased approach. The company plans to launch its single measurement solution beginning in Q4 2022 with the intention to fully transition the industry to cross-media metrics by the Fall 2024 season. More so than…

Comscore Television Currency Continues To Expand With Agencies

Comscore gains momentum as advertising agencies increasingly embrace advanced audiences Over 70% of Comscore’s independent agency clients now use its local-television information as currency Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the number of independently-owned agencies relying on Comscore’s local television information as their currency continues to expand. That trend is driving market share expansion for Comscore’s agency business,…

Comscore Announces New Partnership with News Break for Digital Audience Measurement

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new long-term agreement to provide News Break, The Nation's #1 Local News Platform, with Comscore's industry-leading digital audience measurement. The agreement provides News Break with access to Comscore's signature Media Ratings solutions, including Media Metrix Multi-Platform, Media Metrix Desktop, Mobile Metrix, and Plan Metrix Multi-Platform. As News Break continues its mission to help a new generation of readers…

IDC MarketScape Names BigCommerce a Leader in B2C Digital Commerce

BigCommerce also recognized as a Major Player in B2B Digital Commerce by the IDC MarketScape BigCommerce, a leading open SaaS ecommerce platform for fast-growing and established brands, announced it has been named a Leader in B2C Digital Commerce in the new IDC MarketScape: Worldwide SaaS and Cloud-Enabled B2C Digital Commerce Platforms 2020 Vendor Assessment. The report evaluated 19 digital commerce platforms based on both their capabilities and strategy for B2C use cases. In the report’s evaluation of BigCommerce,…

British Technology Company Great Mountain Launches Digital Gold Token Economic System

Gold System Token (abbreviated as GST), which is a digital gold token economic system, initiated by a British company, Great Mountain Holding Group Limited (abbreviated as GM) has triggered industry discussions. GST is an open platform and digital financial system based on blockchain technology which will be used to serve and bring new liquidity and ownership opportunities to the gold upstream and downstream industries. The system uses blockchain technology to establish certainty in a new gold production-circulation…

VideoAmp Hires Jonathan Steuer as EVP of TV Strategy & Currency

Steuer is tasked with leading the strategy of VideoAmp’s cross-media currency solution VideoAmp, Inc., the software and data platform that specializes in the measurement and optimization of media investments across linear TV, OTT, digital and walled gardens, has brought on Jonathan Steuer as EVP of TV Strategy & Currency. Steuer is tasked with driving the strategy behind the company’s further development of a currency-grade, transaction-ready TV dataset for the entire advertising ecosystem, including buyers, sellers,…

Accenture Acquires CreativeDrive to Help Clients Reinvent Content Creation on Digital and Commerce Channels

CreativeDrive’s global content studios enhance Accenture Interactive’s ability to accelerate clients’ digital commerce transformation Accenture has acquired CreativeDrive, a global, tech-driven content production company that simplifies, automates and scales the creative asset production process. Terms of the transaction were not disclosed. The acquisition of CreativeDrive — which helps brands meet the ever-increasing pace of digital and commerce channel activation — will complement Accenture’s existing content, digital…

Lightspeed Unveils New eCommerce Features as SMBs Transform Their Businesses Digitally

Global cloud POS leader introduces new eCommerce features to meet the evolving needs of retailers and restaurants by creating multi-channel shopping touchpoints As commerce shifts toward fast and efficient online shopping and personalized experiences for limited and distanced in-store visits, Lightspeed POS Inc. announced the upcoming release of new Lightspeed eCommerce features that will strengthen its omnichannel experience. In 2016, Lightspeed became an early innovator, introducing SMBs to a powerful eCommerce solution…

eMusic Launches Digital eMU Token to Let Users Directly Support Artists

eMU Now Listed on Digital Exchange Bibox and Available to Use on eMusic’s Music Services Digital music pioneer eMusic, the company that launched the first online store for MP3 downloads, becomes the first major music service to launch a digital token (eMU), creating a unique opportunity to build a sustainable music ecosystem to the benefit of artists, fans, and music services. The eMU is the first of many features that will bring life to eMusic’s vision of a fair and sustainable music ecosystem. Based on blockchain…

Comscore and Minute Media Announce Renewal for Expanded Digital Audience Measurement

Comscore, a trusted partner for planning, transacting and evaluating media, and Minute Media, a leading global technology and digital publishing platform, announced a broadened renewal for Minute Media's use of Comscore's granular digital audience measurement solutions. The agreement, which includes Comscore Media Metrix Multi-Platform and Video Metrix Multi-Platform for U.S. and Hispanic audiences, significantly expands Minute Media's audience measurement and ad planning utilization as Minute Media continues to focus on…

The Digital Dollar Project Names 22 New Advisory Group Members

Partnership between Accenture and the Digital Dollar Foundation aims to promote establishment of a U.S. Central Bank Digital Currency The Digital Dollar Project announced its first advisory group members, who will help guide the framework for practical steps that could be taken to establish a U.S. Central Bank Digital Currency (CBDC). A partnership between Accenture and the Digital Dollar Foundation, the Digital Dollar Project was created to encourage research and public discussion on the potential advantages of a CBDC…

AdsDax Expands Cryptocurrency Product Offerings In Indian Advertising Market

Decentralised advertising platform lines up big brands for ad campaign after landmark ruling allows banks in India to service crypto firms AdsDax, a blockchain-enabled advertising platform, has unveiled plans to expand its business activities in India, working with more brands and agencies to deliver innovative ad campaigns that leverage blockchain and cryptocurrency technologies for higher levels of transparency and accurate reporting. Marketing Technology News: Avtex Hires Kristine Hansen as Vice President of Sales The…

Digital 2020: Social Media Use Spans Almost Half Global Population

Social animals: Nearly half of the world’s population (3.8 billion people) now uses social media Hootsuite, the global leader in social media management and We Are Social, the socially-led creative agency have released Digital 2020, their latest annual report on social media and digital trends. The report presents data from every country around the world, with key findings including an ongoing gender gap in social media use, global growth in the use of voice interfaces, and concerns around personal data security.…

TCS Records $5,586 Million in Revenue for Q3 2019; Trains 327k+ Employees in Digital Technologies

Tata Consultancy Services, the leading global IT services, consulting and business solutions organization, reported its consolidated financial results according to Ind AS and IFRS, for the quarter ending December 31, 2019. Financial Highlights for Quarter Ended December 31, 2019  Revenue at $5,586 million, +6.4% YoY Constant currency revenue growth: +6.8% YoY Operating Margin at 25%; Net Margin at 20.4% Net Income at $1,138 million; Earnings Per Share at $0.3 Net Cash from Operations at 116.4% of Net…

CES 2020: SecuX Launches the World’s First All-in-One Cryptocurrency Retail Payment Solution Built with Blockchain Hardware Wallet

SecuX, awarded the Best Cross-Platform Crypto Hardware Wallet 2019, is a startup company who focuses on applying Blockchain technology to Retail industry. SecuX is going to exhibit its state-of-the-art solution about Cryptocurrencies Payment Solution at Sands Expo, Halls A-D 45840 (Digital Money Forum) and Hall G 51441 AI 2 (Eureka Park) of CES, Las Vegas, USA during January 7th-10th, 2020 SecuX Technology Inc., a Blockchain Security Company, foresees the emerging of cryptocurrency payment and the requirement to let…