6 Tips to Make Virtual Events a Success in the New Year and Beyond

Regardless of the industry or business size, every company was forced to make some sort of pivot in 2020 to address the challenges that COVID-19 presented. This was especially true for marketers with corporate event strategies. While 2020 started with the sudden cancellation of several industry events and the hope for some sort of normalcy by mid-year, even those who pushed their events back six months quickly recognized that in-person events weren’t going to happen. This was the exact scenario that my team was faced…

Hopin Acquires Topi to Pioneer Hybrid Events

Hopin is a place for people to make better connections for a better planet. In the pursuit of this mission, Hopin is announcing its acquisition of Topi, the event tech company I started almost 10 years ago with my co-founder Eric Sellin. We both have joined the Hopin team to lead the development of Hopin’s hybrid and mobile products. While working at Google, I attended countless conferences and always found the networking experience lacking my desired outcome. I kept meeting the same people, but the ability to meet new…

Sparks Announces Acquisition of Group Delphi’s Trade Show and Events Business

Sparks, a global brand experience agency, announced the acquisition of Group Delphi's trade show and event business. As part of the transaction, Sparks acquires Group Delphi's trade show and event services, assets, and facilities in Fort Wayne, Indiana and Paris, France, and welcomes the staff associated with these various functions and locations. By combining the trade show and events business of Group Delphi with Sparks, the company expands its full-service experiential offering and manufacturing footprint—strengthening…

Jifflenow Reports 400% QoQ Increase in Customer Meetings Scheduled at Virtual Events

Enterprises are boosting sales success by booking thousands of inbound and outbound virtual B2B customer meetings alongside all-digital events and conferences; this proven technique increases attendee engagement, boosts ROI, and expands sales pipelines Jifflenow, innovator of the world’s #1 Meeting Automation Platform (MAP), is on track to achieve a 400% increase in the current quarter over the previous quarter in the number of virtual customer meetings that are being scheduled at virtual events. Jifflenow’s marketing…

Hybrid Events are the New Normal for Marketing and Sales

With the vaccine in production and ready to release, “Hybrid” has seen an upward trend in the market. An influencer once said, “In-person events will be back soon and they’ll be back with vengeance.” This statement stands true and holds a strong value within the events industry. How? People have been craving to get back to a normal life. Although after the pandemic really ends, only then the new definition of normal would be more understandable to us. The quick adaptation of virtual events was a smart and bold move in the…

Bizzabo Raises $138 Million to Power the Hybrid Future of Professional Events

Bizzabo, the world's leading Event Success Platform, announced it has raised $138 million in Series E funding. The investment is led by Insight Partners, with participation from previous investors, Viola Growth, Next47, and OurCrowd. Bizzabo will use the investment to meet surging demand for its platform globally and expand its category-leading capabilities as COVID-19 reshapes the future of the professional events industry. With the round, Bizzabo sets a new precedent for the largest private investment in an event…

80% Of Marketers Report Shift to Virtual Events Drives Greater Audience Reach

Event marketers agree (97%) -- going forward, the most rewarding events will have a virtual component Bizzabo, the world's leading Event Success Platform, released its Evolution of Events Report. The company analyzed responses from nearly 400 event marketing professionals in mid-senior level positions. The analysis uncovered valuable insights, including how virtual events are impacting audience reach, the future of hybrid events, budget increases in the coming year, and more. Marketing Technology News: Baidu to Acquire…

Higher Logic Announces New Product Offering to Support Engagement for Virtual Events

Higher Logic, the industry-leading, engagement platform announced a new product offering that will support organizations through virtual events. The Higher Logic platform will now offer an event-specific online community that will work with an organization's existing virtual event platform to drive engagement and deliver value before, during, and after the event takes place. The events industry made a drastic pivot from in-person events to virtual events in 2020 and that will likely carry into 2021. Higher Logic developed…

Endavo Enhances Platform to Meet Growing Demand for Virtual Live Events

Global Streaming Platform Adds Two Halloween Live Virtual Events to Fall Lineup – The Dark Zone Live on Queen Mary and The Murder House Endavo Media and Communications, Inc., a global OTT video distribution platform for innovative creators and communities, announces its recent investment to bolster its live event and channel offerings. With in-person events continuing to be sidelined beyond 2020, the company is producing a robust streaming schedule that includes film festivals, concerts and performing arts. Endavo’s new…

Hubilo Raises $4.5 Million From Lightspeed to Build the World’s First Intelligent Hub for Virtual Events

Hubilo, a global virtual events platform, is excited to announce a $4.5 million seed round, led by Lightspeed and backed by marquee tech angels, Girish Mathrubootham (Founder, Freshworks), Nishant Rao (ex-CEO LinkedIn India), Jonathan Boutelle (Co-founder, Slideshare), and Abinash Tripathy (CEO Helpshift). Starting its journey amidst the Covid crisis in April, Hubilo has grown over 32x organically and is projected to comfortably exceed $10 million in bookings run rate and host over 1 million attendees in the next few months.…

InPlayer Partners with Original Syndicate to Power Live, Virtual, Hybrid Events Monetization

Partnership to Facilitate End-to-End Solution for Events Production, Monetization of Virtual Audiences InPlayer, the market-leading monetization and subscriber management platform, announced it is partnering with Original Syndicate, the industry leader in brand experience, media and entertainment, consumer and business-to-business event design and production – offering video authentication, monetization and subscriber management functionalities as part of the latter’s end-to-end live, virtual and hybrid solutions, including…

Bizzabo Launches New Solutions To Streamline Sponsor and Speaker Management at In-Person & Virtual Events

These innovative solutions enable event organizers to focus on what’s really important– creating rewarding events that drive business forward Bizzabo, the world's leading Event Success Platform, announced the launch of its Partners Management Solution and its Speakers Management Solution. The tools were built to streamline the collaboration between event teams and their partners and speakers, increasing efficiency and improving the working relationship between all involved, ensuring prosperous events. “Our new management…

As Live Events Return, Event Organizers Embrace Timed Access Event Ticketing

Event organizers are looking for solutions to manage capacity restrictions, as live public events slowly return. Timed ticket access, enables event organizers to allow a specific number of attendees at allocated time slots. This prevents overcrowding, while helping organizers safely maximize ticket sales. "Access to a reliable system for managing event capacities has become a big priority for organizers. Ticketbud has been partnering with events across the US to provide these solutions, with great results. Many events are…

Brightcove Partners with Cvent to Power the Future of Virtual Events

Partnership embeds Brightcove’s video technology in Cvent’s Virtual Attendee Hub® to power virtual events of all sizes Brightcove Inc., the world’s leading video technology platform, announced it is partnering with Cvent, the market-leading meetings, events, and hospitality technology provider, to offer its video solutions as part of Cvent’s newly-launched Virtual Attendee Hub. Through this partnership, Cvent customers can now easily launch reliable, scalable, and broadcast-grade video experiences to their audiences. Most…

SalesHood Modernizes Legacy Sales Kickoff Events With the Launch of SKOx for Virtual Teams

SKOx Is the Solution for Revenue Leaders to Energize, Engage, and Educate Their Remote Teams for Their Upcoming Virtual Sales Kickoffs SalesHood, the all-in-one Sales Enablement Platform, is launching SKOx to power virtual sales kickoff experiences. Companies are coming off an incredibly challenging economic environment in 2020, where customer-facing teams have had to adjust daily to survive. Going into 2021, aligning all go-to-market teams has never been more critical. Yet, companies are struggling to find ways to…

Lyndon Campbell Joins MarketCast as New Head of Sports, Live Events and Brands

MarketCast announced the appointment of Lyndon Campbell to its senior leadership team as Corporate Senior Vice President and General Manager of Sports, Live Events, and Brands. The long-time Nielsen Sports leader will be responsible for guiding all client services, commercial activities, and growth initiatives for sports, lifestyle brand, and live events clients, including Turnkey Intelligence, the sports fan research firm acquired by MarketCast in 2018 and rebranded earlier this year. Campbell will report to CEO, John…

Regalix Launches Nytro Events – A Powerful Virtual Events Platform

Regalix, a global leader in end-to-end customer lifecycle management and sales enablement, announced the launch of Nytro Events - a fully-featured virtual events platform that can enable up to 20,000+ virtual attendees. The solution is fully integrated into the Nytro.ai sales enablement platform and allows event, marketing, and sales teams to host online and hybrid virtual events including SKOs, QBRs, Town Halls, User Conferences, Summits, and Tradeshows. Marketing Technology News: Spotify Brings Out “Music, Meet…

Splash And Zoom Power The Next Generation Of Virtual Events

Splash, the only technology platform built for modern event marketing, has rolled out new features with Zoom that solve branding and data integration challenges with virtual events and programs. Since March 2020, millions of businesses have been forced to move events from in-person to online, exposing them to unchartered territory, and many technical challenges. With the overnight shift to virtual, companies need to quickly produce many types of online events at scale. But they are limited by status-quo live streaming and…

3 Key Elements that Drive Successful Hybrid Events

Event planners have always taken risk into account, but no one could have been prepared to deal with the losses ushered in by COVID-19. As the industry has come to terms with this “new normal,” planners searched for ways to remain in front of their audiences and make money, without the possibility of traditional events. Months into the pandemic, event organizers are embracing virtual as the best near-term solution, but the prospect of bringing back an in-person component and hosting Hybrid events is right around the corner.…

Jifflenow Reports B2B Meetings Are on the Rise at Virtual Events

As enterprises look for ways to make up for the shortfall invaluable face-to-face customer meetings due to canceled in-person events, they are turning to virtual events, webinars, and digital campaigns. To make these marketing investments more effective, sales and marketing teams are scheduling thousands of virtual customer meetings to build their sales pipelines. Many of these enterprises are using Jifflenow, innovator of the world’s #1 Meeting Automation Platform (MAP), which has seen a dramatic increase in the use of…