Splash Appoints New CEO, Eric Holmen, as the Company Reimagines the Future of Events

Event Marketing Technology Company Helps Businesses Capitalize on the Return of Events Splash, the event marketing software company that powers tens of thousands of business events monthly with virtual, hybrid, and in-person event experiences, welcomes Eric Holmen as its new Chief Executive Officer to lead the company's next phase of expansion and growth. Holmen, previously Splash's Chief Revenue Officer, steps into that role as the company's previous CEO and co-founder, Ben Hindman, takes the reins as Executive Chairman…

UgoVirtual Debuts New 3D and AR Elements to Enhance Engagement and ROI of Virtual, Hybrid and Physical Events

UgoVirtual, a leading global provider of a comprehensive digital platform of modular engagement solutions designed to meet the rapidly expanding needs of the virtual/hybrid conference and event management industry, announces the debut of Ugo3D & AR Elements, a highly advanced and unique way to add dimension to virtual, hybrid and in-person events. With the addition of Ugo3D & AR Elements, UgoVirtual clients will now be able to add an extra layer of depth and dimension to both virtual and physical events by…

SURREAL Events Awarded Epic MegaGrant to Bring the Future of Fan Experiences to Life in Unreal Engine

SURREAL Events is thrilled to announce they are the most recent recipient of the esteemed Epic MegaGrant. Awarded by Epic Games, this substantial grant will enable SURREAL to enter into its next development phase—curated and personalized watch-party events in a shared stream that connects fans to unique "second screen" experiences. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award Conceived for sporting events and live music, this next phase will drive a more stable foundation for scaling…

Global Leaders Cvent and Encore Announce Strategic Partnership to Offer Unique End-to-End Virtual and Hybrid Events Solution

Partnership combines Cvent’s leading event marketing and management platform and Encore’s global production capabilities to help organizations deliver more engaging and impactful experiences Cvent, a market-leading meetings, events and hospitality technology provider, and Encore (created through the merger of Encore and PSAV), a leading global event production company, announced a strategic partnership that leverages the respective strengths of both global organizations, including Cvent’s comprehensive event marketing and…

SRAX Releases the 1×1 Meeting Feature on the Sequire Virtual Events Platform

SRAX, Inc., a financial technology company that unlocks data and insights for publicly traded companies through Sequire, its SaaS platform, has announced the release of its 1x1 Meeting Feature in the Sequire Virtual Events Platform. This new addition will allow companies to connect with existing and potential shareholders on an individual basis during an event. Marketing Technology News: Venus Media Group’s Latest Event Explores Health and Wellness Marketing Strategies To Connect… “ provisions of the Private Securities…

Mediaplanet Takes a Look at the Future of Meetings, Events, and Event Planning

Mediaplanet’s “Future of Virtual and Hybrid Events” campaign, which will be published in USA Today and online, will help meeting organizers and event planners shine as they hold virtual and hybrid events during and after the COVID-19 pandemic Mediaplanet announces the launch of its cross-platform campaign “Future of Virtual and Hybrid Events.” With 90 percent of event marketers planning to invest in virtual events moving forward, and 97 percent believing we will see more hybrid events in 2021, this campaign…

GOFBA Launches News Module with a Unique Centrist View on Current Events

GOFBA, a leading secure search engine and communication platform, announced the launch of a completely new approach to News here in the United States and around the world. GOFBA studied usability patterns and user behaviors to design the site's navigation and layout to make it easier and more efficient for users. The exciting announcement comes on the heels of the recently launched Five Star Business Listing Program that helps businesses across the globe boost their online presence and increase exposure to an engaged and…

Eventible Reviews Platform Launched To Bring Transparency To USD 1 Trillion B2B Events Industry

Eventible, a unique platform for ranking events, conferences, summits, expos across the world, has already gathered over 2,000 reviews across over 150 business events. As per a study by the Events Industry Council, the business events industry accounts for over $1 trillion of spending globally. With its trillion-dollar total, the business events industry ranks alongside the consumer electronics industry in terms of size and scope. In the current economy, user feedback and product reviews have quickly become a staple in…

Bambuser Launches Social Multistreaming, Bringing Live Video Shopping Events to Facebook, YouTube & More

New capability empowers retailers to grow audience while retaining ownership of the customer journey Bambuser today announced the launch of social media multistreaming, a new capability that empowers retailers to broadcast Live Video Shopping events across popular social channels. The feature will amplify the impact of retailers' interactive shopping implementations, enabling them to capture large, highly-engaged audiences on third-party sites and drive them to owned e-commerce properties for engagement and conversion.…

Powering an Inclusive Future of Work: Cisco Unveils Webex Innovations that Enable Hybrid Work and Events, Ensuring Equal Opportunity and…

News Summary: Webex's new My Voice Only mode Webex Real-Time Data Loss Prevention All-new Webex Suite Webex velocity of innovation continues, introducing more than 800 new features and devices since September. All-new Webex Suite, including a new look and feel, supports hybrid work collaboration at 40 percent lower cost than a-la-carte. The integration of Slido's audience engagement capabilities and soon Socio's hybrid event management tools provide the most comprehensive…

Swaarm Launches Actionable Analytics Tool, “Explorer”, Helping Performance Marketers Manage Millions of Events Within Seconds

Explorer is part of the company’s Automation suite of products, which aim to dramatically simplify marketers’ day-to-day tasks - with initial research showing the tool saves users an estimated 60 minutes a day  Swaarm, a leading global performance-based marketing platform, today announced the launch of its pioneering new reporting tool for digital marketers - “Explorer”. The tool provides clients with a competitive edge, allowing them to manage billions of events within seconds, slice and dice real-time data, and give them…

As Industry Restarts In-person Events, PCMA and Encore Enter Three-year Partnership for Digital Event Strategist Program to Support Hybrid…

PCMA's Digital Event Strategist (DES) certification for event professionals has secured a new partner to extend its impact on the industry recovery. Encore, a leading global event technology and production company, is partnering with PCMA as part of a three-year agreement to include scholarships and other direct benefits to the business events community. Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals Digital and hybrid event education has proven to be important during the…

EventsAIR Celebrates One Million Virtual Attendees

EventsAIR is excited to announce that it has hosted one million virtual attendees from around the globe using its award-winning virtual and hybrid event solution OnAIR. The achievement of this milestone in just 12 months after the platform first launched in May 2020 is testament to the company’s ability to anticipate and rapidly respond to the ever-changing events industry needs. 12 months after its initial launch, the exceptionally powerful OnAIR platform has hosted over one million virtual attendees at over 20,000…

All Events for Hybrid: A Planning Workbook Released

JUNO guide supports planners in new era of events JUNO, a transformational digital experience platform that connects people at events and creates 365-day communities, knows the challenges facing event professionals today can be overwhelming. As a service-focused company, JUNO seeks to simplify the expectations and build confidence in planners. Marketing Technology News: MarTech Interview with Jon Clarke, Founder & Chief Product Officer at Cyance JUNO's All Events are Hybrid workbook is now available at…

Sherpa Digital Media Delivers Key Metrics on Virtual Events and Video Streaming in 2020

The company shares its event attendance and video consumption metrics for the past year, spotlighting the growing demand for video-powered experiences. Sherpa Digital Media, Inc., a leading provider of virtual events, webinars, and webcasts for enterprise Marketing and Communications, shared usage metrics of its flagship platform for live and on-demand video hosting and streaming. Over the course of 2020, Sherpa hosted and streamed over 11,000 events, due in large part to a surge in demand for virtual events and online…

Bluewater Technologies Makes Key Investments in the Future of Live Events

The technology company announces three new hires and the launch of a virtual event platform to improve the future of live events. Bluewater Technologies, a design-forward technology company, announced today that it is making key investments in the future of live events by hiring three key employees and launching a proprietary virtual event platform. Marketing Technology News: APIDM Launches New Digital Credentialing Initiative with Credly "The live events industry worldwide has essentially been shuttered since the…

Cobalt Iron Assigned Patent for Dynamic Authorization Control That Automatically Responds to Threats and Events

Cobalt Iron Inc., a leading provider of SaaS-based enterprise data protection, today announced that it has been granted a patent on its technology for dynamic authorization control based on conditions and events. Issued on May 4, U.S. patent #10999290 describes new capabilities for Cobalt Iron Compass®, an enterprise SaaS backup platform, that enable the use of analytics and machine learning to adjust user authentication and access to IT resources dynamically based on a variety of environmental and operational…

Snipitz’s Founder Stepping Up As President to Introduce the First Web and Mobile App Supporting Live Events Utilizing a Never Seen…

Denny Darmo wants to make sure that when you devote stime to watch live content, that you are in control of the experience. To make this possible, Mr. Darmo has supported a development team for nearly two years to introduce Snipitz™ and its CDI, Content Delivery Interface. Snipitz™ is a web and mobile application that empowers viewers to choose their own perspective when watching live events and videos. He is excited that the company's technology advancement and growth allows a progression from 'founder' to President.…

Accelevents Launches New Brand and Growth Framework; Announces Multi-Event Agreement with Growth Blazers

New Look Aligns with Platform Innovation and Vision for Future of Events Accelevents, the leading virtual and hybrid events platform for growth acceleration, announced today a reimagined brand and event growth framework. This new direction represents the company’s evolution and continued dedication to delivering enhanced value to event organizers, marketing professionals, attendees, sponsors, and exhibitors. Accelevents also announced a new agreement with Growth Blazers, a community for modern marketers and business…

Where To Start With Virtual Events?

Where do you start with virtual event strategy and planning? How do you select the right event technology for your brand? How do you develop an effective promotional plan? How do you capitalize on the event to maximum ROI? And how do you measure the results? These are only a few of the questions on every CMO’s, CRO’s, and Organizer’s mind while planning a virtual or hybrid event. Before anything else, we always want to start with establishing end goals. Are you looking for lead generation and brand growth, or are looking…