Launching Reach 2.0: Next-Gen Event Marketing Platform for Webinars and Field Marketing Events

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Upgrade Focuses on Enhanced Usability and Advanced Analytics

Banzai International, Inc., a leading SaaS marketing technology company, is excited to unveil Reach 2.0, a major milestone release of its flagship event marketing product. Reach leverages data from a variety of sources to help marketers increase attendance for their events and webinars by building target invitation lists based on customer criteria and sending targeted, high-deliverability invitations backed by data-driven insights. Reach 2.0 offers many improvements including improved usability, analytics, and campaign management.

Reach 2.0 Users

Companies using Reach 2.0 include Cisco (NASDAQ: CSCO), a Fortune 500 communications and security technology company; The Economist, a globally recognized news outlet; and CrowdStrike (NASDAQ: CRWD), a fast growing cloud security software company.

Improved Usability for Seamless Experiences

Reach 2.0 introduces an intuitive, user-friendly interface that simplifies the process of creating and managing marketing campaigns to drive targeted registrations for webinars and field events. With Reach 2.0’s streamlined design and improved navigation, users can more easily set up campaigns, allowing for a more efficient process.

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Advanced Analytics for Data-Driven Decisions

At the core of Reach 2.0 is its improved reporting and analytics engine, providing deeper insights into audience behavior and campaign performance. The new analytics features offer real-time tracking of campaign status including email metrics, contact rates, comprehensive reporting tools, downloadable reports, and insightful dashboards. These empower users to make informed decisions and optimize their event marketing strategies.

Updated Interface for Streamlined Campaign Management

Reach 2.0 offers a completely redesigned interface that is optimized to make campaign and attendee management fast and easy.

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Key Features of Reach 2.0:

  • Enhanced User Interface: Simplifies campaign management with a clean, intuitive design.
  • Adds support for On-Demand webinar campaigns.
  • Robust Analytics Suite: Offers detailed insights with real-time tracking of campaign performance and results.
  • Audience AI: Enables precise audience targeting with advanced segmentation capabilities.
  • Automated Marketing Tools: Streamlines invitation workflows with automation for audience generation, email campaigns, and invitations, responses, and more.

Customer-Centric Enhancements

Feedback from our users has been instrumental in the development of Reach 2.0. We have incorporated several customer-requested features to ensure that the product not only meets but exceeds the evolving needs of our clients. This customer-centric approach has led to a more flexible and powerful tool that enhances engagement and maximizes event impact.

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