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Daymond John Welcomes Master Facebook Marketer Manuel Suarez

Manuel Suarez, CEO of the AGM Marketing agency and award-winning Facebook Messenger marketer will join Daymond John, Shark Tank co-host, and founder of the FUBU clothing company, on Daymond's show Power Talks on Tuesday, July 7th at 1:30 pm EST. Daymond John's Tuesday Power Talks are live-streamed on Daymond's Instagram channel. It can be found by going to @THESHARKDAYMOND. These Power Talks give viewers a glimpse into the real-life effects of world events on CEOs, entertainers, and entrepreneurs like Manuel Suarez.…

Digicel Ceases All Paid Advertising On Facebook Platforms In Anti-Hate Speech Stand

Digicel will cease all paid advertising activities on Facebook platforms globally for the month of July, it was announced today, as the company takes a stand against hate speech online. The move is in solidarity with a number of leading global brands who have moved to send a strong message to Facebook that enough is enough and force it into affirmative action instead of idly standing by as its platforms are used to spark and spread negative, damaging and violent messaging. Marketing Technology News: iconectiv Appoints…

Salespanel Launches Low-Cost B2B Facebook Advertising Software to Help Companies Engage

Salespanel's newly launched advertising solution helps B2B businesses qualify their visitors in real-time and run highly targeted advertising on low-cost, high-engagement platforms like Facebook and Instagram  B2B marketing software Salespanel launches an advertising feature to help customers market to their business clients and properly engage them through the crisis, as people now spend more time on Facebook. Facebook advertising is usually more appropriate for general consumers (B2C), but Salespanel's feature makes it…

Facebook Selected Rise.ai to Implement Its New Gift Card Initiative

Rise.ai is making gift cards available to purchase on Facebook and Instagram, which will let small and medium businesses and enterprises (SMBs/SMEs) boost sales, loyalty, engagement, and traffic In 2019 alone, Rise.ai has helped generate $150 million for merchants and handled more than $1 billion in store credit Israel startup Rise.ai, which offers AI-driven customer re-engagement solutions, is  making its gift cards available for purchase on Facebook and Instagram. This new feature will let small and medium businesses and…

Sincro Announces Automotive Partnership with Facebook

Sincro partners with Facebook to deliver vehicle catalogs that power Automotive Inventory Ads for auto dealers Sincro, an Ansira company, and Facebook announced a partnership that introduces Sincro as an automotive vendor on Facebook’s partner integrations platform to offer vehicle catalogs to auto dealers. As a result, dealers are now able to request a vehicle catalog from Sincro directly from their Facebook Business Manager, streamlining the process of creating Automotive Inventory Ads. "We are excited to partner with…

Mastercard Announces Partnership With Facebook for Brazilians to Send and Receive Money Using WhatsApp

WhatsApp users in Brazil can now transfer funds and pay companies directly in the app, quickly, conveniently and securely Mastercard today announced the extension of its partnership with Facebook to offer an innovative way for Brazilians to send and receive money to friends and family on the WhatsApp app. Mastercard cardholders who make bank transactions with Nubank and Sicredi will be the first in Brazil to use the tool on WhatsApp. Soon, more banking partners are expected to join the program. Using Mastercard Send ,…

Classy Launches Classy for Facebook Integration to Help Nonprofit Fundraisers Expand Reach

The announcement of the new integration was made today at the company's conference for nonprofit professionals, Collaborative: Virtual Sessions Classy, creator of world-class online fundraising software for nonprofits, announces the launch of Classy for Facebook. The announcement was made during a keynote speech by Classy CEO, Scot Chisolm, during the company's conference for nonprofit professionals, Collaborative: Virtual Sessions. This expanded product offering provides a direct integration with Facebook Fundraising,…

CIB Report: Facebook Confirms It Removed Close to 800 Pages in May Across Major Platforms

The world’s largest social media community and leading advertising platform Facebook has released the findings of its May Coordinated Inauthentic Behavior. According to the May CIB report, Facebook has removed multiple pages, accounts and groups linked to the users in the middle-east countries of Tunisia and Iraq. These pages were found to be flouting Facebook’s networking norms. These groups specifically targeted people in other countries by misleading them with fake accounts, circulating misinformation and involving in…

Enhancing The Performance Of Facebook AdLibrary With A Browser Extension

AdLibrary Helper is a free Facebook ad spy tool. Its data comes from Facebook's official ad library As one of the leaders in social media platforms, Facebook always tries to offer something extraordinary to the advertisers. Its grant program for small businesses in this relentless pandemic is an obvious example in this regard. Apart from this laudable favor for small businesses, it also offers a handful of valuable resources for the advertisers. Facebook’s adlibrary is one such example. The library contains a collection of…

Love Facebook? OK, So Now Design your Own Digital Store with FB Shops

"We're unable to help you and your business due to CORONAVIRUS COVID-19." This remains the standard statement from all physical and digital stores cutting across various cities, countries and product lines. But, how long can we expect the non-availability of service to hurt our economy? To better serve the business community of global e-commerce retailers and local shops, Facebook introduced its new platform- Facebook Shops (FB Shops) last week. For all those who are yet to test the platform, here’s a quick overview.…

Ways To Optimize Your Facebook Ads Cost During COVID-19

Advertising trends in today’s world are changing at a very rapid rate. No matter you’re promoting a mobile application or a game, you have to look for a lot of factors before making a perfect strategy. A good advertising plan can not only save you a lot of money, but it can also bring a high return on investment. Thus we can say that an advertisement plan requires the same amount of effort and attention as the development process itself. Understanding Facebook Ads: Advertising on different channels requires a deep level of…

Interactive Content Rakes the Moolah: NextVR Sold to Apple?; Facebook Brings Home Giphy

The time spent on video and chat messaging platforms is rising. Lockdown has further fueled the growth in mobile-based digital interactions. Tech giants are in a ballistic race to acquire and test new-age capabilities in delivering interactive content for seamless experiences. Vlogging platforms like YouTube and Instagram have given us a fair share of celebrity moments already. But, with new AR VR technologies readily available to general masses, we should expect in the rapid spurt of neo-celebrity and influencer…

Digital Air Strike Selected for Facebook Marketplace Beta Test and Case Study, Helping to Increase Consumer Sales During COVID-19

Facebook showcases Digital Air Strike's impressive results leveraging Dynamic Click to Marketplace Advertising Digital Air Strike, the leading consumer engagement technology company, is helping businesses leverage increased traffic on social media during COVID-19. The company's social media marketing and advertising technology on Facebook during shelter-in-place mandates are delivering new customers, increased website traffic, and more sales to businesses across the country. Digital Air Strike was chosen by Facebook…

Facebook Welcomes GIPHY as Part of Instagram Team

GIPHY, a leader in visual expression and creation, is joining the Facebook company as part of the Instagram team. GIPHY makes everyday conversations more entertaining, and so we plan to further integrate their GIF library into Instagram and our other apps so that people can find just the right way to express themselves. Marketing Technology News: Together, XTERRA Community Brings Connect Series to Life A lot of people in our community already know and love GIPHY. In fact, 50% of GIPHY’s traffic comes from the Facebook…

CallTrackingMetrics Launches an Omnichannel Integration with Facebook Messenger

This new integration empowers agents to reply directly to messages from Facebook users within the CallTrackingMetrics app CallTrackingMetrics, a leading provider of call tracking and omnichannel communications software, announces today a brand new integration with Facebook Messenger. As one of the world’s most popular messaging platforms, Facebook Messenger is an essential part of the communications and advertising strategy for businesses globally. This new integration empowers agents to reply directly to messages from…

How to Use Video Ads to Promote Your Businesses on Facebook

Yang Jane. Since the advent of the internet, the competition for the same audience base in generating leads, driving sales, and increasing customer attention has escalated. Digital businesses can no longer rely on word of mouth and other organic traffic to meet their sales objectives. Thus, the need for advertisement. While Content Marketing exists in various forms, video ads have proven to be the new goldmine for businesses such as game production, branding, software, and mobile application development and the e-commerce…

Directmail.io First to Merge Direct Mail with Facebook Messenger, Allowing Seamless Communication to Customers

New technology makes communicating immediately with advertisers on direct mail as easy as taking a picture from your phone DirectMail.io has always been at the forefront of new technology. They were one of the first innovators of the personalized URL on mailers. More recently they were the first to integrate Amazon Alexa with direct mail in their patented "Voice" feature, and now they've discovered a way to integrate Facebook Messenger with direct mail. Marketing Technology News: Fjorge and B2B Ecommerce Platform Znode…

ManyChat Partners with Messenger from Facebook to Help Scale COVID-19 Efforts

ManyChat offers its Chat Marketing software pro bono to help protect our global community ManyChat, the number one Chat Marketing platform, has partnered with Messenger from Facebook to connect the public to government health organizations and UN health agencies actively supporting COVID-19 response efforts. ManyChat is offering free Pro upgrades for the duration of the crisis and has built specific templates to help these health organizations effectively share timely and accurate information with citizens around the…

Facebook to Invest ₹ 43,574 Crore in Jio Platforms for a 9.99% Stake Largest FDI for Minority Investment in India Partnership to Create…

Reliance Industries Limited (“Reliance Industries”), Jio Platforms Limited (“Jio Platforms”) and Facebook, Inc. (“Facebook”) today announced the signing of binding agreements for an investment of ₹ 43,574 crore by Facebook into Jio Platforms. This investment by Facebook values Jio Platforms at ₹ 4.62 lakh crore pre-money enterprise value ($65.95 billion, assuming a conversion rate of ₹ 70 to a US Dollar). Facebook’s investment will ranslate into a 9.99% equity stake in Jio Platforms on a fully diluted basis. Jio…

XCentium Launches Facebook Plugin for Sitecore Experience Commerce

XCentium’s Facebook Plugin for Sitecore Experience Commerce enables global ecommerce pursuits on Facebook, Instagram and WhatsApp XCentium, an award-winning digital consultancy, announced today that they have created and launched a Facebook plugin for Sitecore Experience Commerce™, enabling customers to feature products in ads and sell products on three of the most popular social media platforms - Facebook, Instagram and WhatsApp. XCentium’s new plugin integrates with the Facebook’s graph API and uploads products from a…