Global Ecommerce Consumer Survey Compares Shopping Habits, Fraud Worries, Customer Experience Expectations

Sapio Research study conducted by ClearSale shows which consumers are most comfortable with cross-border shopping, most worried about online fraud, and most likely to abandon a merchant after a false decline International fraud protection leader ClearSale is pleased to release an extensive analysis of its five-country study on consumer attitudes commissioned from Sapio Research titled, 2021 Global Ecommerce Consumer Behavior Analysis. The analysis shows merchants how online shoppers in the U.S., U.K., Canada, Mexico and…

Experian’s Future of Fraud Forecast Reveals Threats Facing Businesses in 2021 and Beyond

The five fraud predictions include emerging digital dangers and automated attacks expected in the new year With the growing threat of fraud fueled by the digital acceleration that took place in 2020, Experian released its 2021 Future of Fraud Forecast that reveals five emerging fraud threats facing businesses. The rapid increase in digital use created a perfect storm for fraudsters to quickly find new ways to steal funds, capitalizing on consumers’ lack of familiarity with digital platforms and the resource…

Sayollo and Protected Media Partner to Protect Immersive Mobile Game Advertising From Sophisticated Fraud

Immersive mobile game advertising pioneer Sayollo and anti-fraud innovator Protected Media are announcing a first of its kind collaboration to turn immersive in-game advertising into a fraud-free space. By implementing Protected Media's advanced authentication and verification technology, Sayollo delivers yet again on its promise of greater ROAS on the platform and provides its clients with the transparency and trust required to profitably scale their media spend. Protected Media's patented 3-Way-Handshake cybersecurity…

Oracle Exposes Largest CTV Ad Fraud Operation Ever

“StreamScam” Operation Involved 28.8 Million U.S. Households, Including Approximately 3,600 Apps and 3,400 CTV Devices Oracle announced the discovery of “StreamScam,” the largest known connected television (CTV) ad fraud operation exposed ever. The StreamScam operation exploited flaws in CTV ad serving technology to fool advertisers into paying for ads that were never delivered to households. The operation spoofed more than 28.8 million U.S. valid household IP addresses, including approximately 3,600 apps and 3,400 unique…

FreedomPay Announces Kount as Strategic Partner for Fraud Prevention and Data Protection Globally

The fully integrated Identity Trust solution will include payments fraud and chargeback prevention, 3DS2 authentication, and access to Data on Demand FreedomPay, a global leader in Next Level Commerce, announced a new strategic partnership with Kount, the leader in fraud prevention and identity trust, to offer a fully integrated Identity Trust solution built into FreedomPay’s data-driven commerce platform. Together, the two companies offer businesses of varying sizes, geographies, and verticals a purpose-built fraud…

While Global New Account Fraud Rates Fell by 23% in 2020, Fraud Rates in the UK Climbed 28%

Jumio’s 2020 Holiday Fraud Report also found that the catch rate for selfie fraud was almost five times greater than for ID fraud, highlighting the growing importance of capturing a selfie during onboarding to deter new account fraud New data from Jumio, the leading provider of AI-powered end-to-end identity verification and eKYC solutions, reveals that new account fraud based on ID verification increased 28% in the UK YOY for 2020, while the global average fell 23% compared to 2019 levels. At the same time, selfie-based…

Global New Account Fraud Decreased 23% in 2020, According to Jumio’s Holiday Fraud Report

Report also found that the catch rate for selfie fraud was five times greater than for ID fraud, highlighting the growing importance of capturing a selfie during onboarding to deter new account fraud New data from Jumio, the leading provider of AI-powered end-to-end identity verification and eKYC solutions, reveals that new account fraud based on ID verification declined 23.2% worldwide YOY in 2020, compared to 2019 results. At the same time, selfie-based fraud rates were five times higher than ID-based fraud. This…

Emma Selects Signifyd to Fight Fraud and Protect the Customer Experience

Adopting a guaranteed fraud protection model removed friction and frustration from the mattress brand’s buying experience International mattress brand Emma has selected Commerce Protection Platform provider Signifyd to help fuel its ongoing and dramatic growth as it continues on its mission to provide the world with a better night’s sleep. The direct-to-consumer mattress brand saw Signifyd as the ideal revenue optimization solution for its United Kingdom market given the two companies’ intense focus on providing an…

Kubient’s KAI Identifies SynthNet Ad Fraud

Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, announced the identification of previously undetected fraudulent synthetic network (SynthNet) designed to present web based or computer-generated traffic as legitimate mobile application traffic coming from premium app publishers. The SynthNet fraud was detected through Kubient's Artificial Intelligence (KAI), an in-stream ad-fraud prevention tool that uses pattern…

Signifyd Named Market Leader by Frost & Sullivan for Dominating eCommerce Fraud Prevention with an Exceptional Consumer Experience

Signifyd's vast ecosystem of merchants and powerful product features endow it with a significant competitive edge Based on its recent analysis of the global eCommerce fraud prevention market, Frost & Sullivan recognizes Signifyd with the Global Growth Excellence Frost Radar Award. Signifyd is a leading provider of guaranteed fraud protection solutions for eCommerce merchants and retailers. Continued global expansion, large-scale automation, a highly modular and open platform, and partnerships with payment processors and…

Adjust Joins Adobe Exchange Partner Program to Enhance App Marketing Measurement, Fraud Prevention and Reporting for Digital Advertisers

New data integration enables Adobe Experience Cloud customers to seamlessly and securely use Adjust's app marketing platform as a single source of truth for performance marketing across channels Global app marketing platform Adjust announced a premier-level partnership and technology integration with Adobe, as part of the Adobe Exchange program. By combining mobile app data with data collected from additional touchpoints, current and prospective mutual clients will be able to build a more complete view of the user journey…

New Data From Adjust Shows a Rise in Ad Fraud Across all Verticals, With Fraudsters Increasing Faking Organic Metrics

Fraudulent activity in gaming increased by 172.95% between August 2019 and 2020, with the US seeing a surge of 310.29% in the same timeframe Newly released data from app marketing platform Adjust, indicates mobile ad fraud is not only rising, but that failing to stop it can distort critical marketing data used for business decisions. The research found that fraudsters are not only faking paid installs, but also organic traffic — installs that cannot be attributed to any marketing activities — in order to hide the paid…

Comscore Continues Digital Measurement Innovation with New US Patent for Fraudulent Traffic Detection

Technical achievement improves Comscore's industry-leading invalid traffic detection capabilities for more accurate audience measurement Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced that the US Patent and Trademark Office (USPTO) has granted its patent on "Fraudulent Traffic Detection and Estimation". This patent covers Comscore's process of detecting fraudulent or invalid traffic (IVT) based on known fraudulent traffic in a control group. The technology…

Pandemic Underscores Growing Need for Anti-Fraud Technology

As pandemic-fueled fraud reaches new heights, SAS and the ACFE commemorate International Fraud Awareness Week's 20-year anniversary As the global coronavirus pandemic rages on, another costly pandemic has taken shape. According to the Association of Certified Fraud Examiners (ACFE), 77% of members surveyed reported increasing levels of fraud amid COVID-19 disruption, one-third of them describing it as significant – and 92% expect it to climb further still. Marketing Technology News: Fuze Named A Visionary In The 2020…

CHEQ Report: Cost of Digital Ad Fraud Will Rise to $35 Billion Globally in 2020

‘Perfect storm’ of recession, complexity, and ‘unaccountable’ political spending sees record ad-fraud rates Marketing losses due to ad fraud will rise to $35 billion in 2020, a global economic study by CHEQ has revealed. The cybersecurity company has undertaken a report detailing the full scale of ad fraud with economist Roberto Cavazos, a professor at the University of Baltimore, using the latest economic analysis, proprietary CHEQ data, and industry interviews. The report finds that while direct global economic costs of…

Study Shows 90% Less Fraud in TAG Certified Channels in U.S.

New Data from The 614 Group Shows Record-Low IVT Rates in TAG Certified Channels; CTV Fraud Rate in TAG Channels at Just 0.6% The Trustworthy Accountability Group (TAG), the world's leading program to fight criminal activity and protect brand safety in digital advertising, released its 2020 US fraud benchmark study, showed a dramatic 90% reduction of ad fraud in TAG Certified distribution channels. Conducted by The 614 Group, the study found an IVT rate of just 1.05% across TAG Certified channels, compared to the industry…

Socure Unveils Sigma Synthetic Fraud, a New Way to Identify and Combat Synthetic Identity Fraud

Businesses using Socure’s Sigma Synthetic Fraud solution achieve auto-capture rates over 90% on synthetic identity fraud in the riskiest 3% of users, for both new and existing accounts Launch debuts on the first day of Money20/20’s MoneyFest Event Socure, the leader in Day Zero digital identity verification, announced the launch of Sigma Synthetic Fraud, its latest addition to the Socure ID+ platform to address the complex and rapidly growing problem of synthetic identity fraud. Synthetic ID fraud, which involves…

Imperium Supercharges Industry-Leading Anti-Fraud Solution

Upgraded RelevantID tool provides powerful 360-degree response to escalating problem of survey dupes and frauds Data quality solutions specialist Imperium announced the release of a significantly upgraded version of its flagship ID-validation tool RelevantID. This major release is designed to help market research and panel organizations combat the rise of highly sophisticated synthetic identity frauds that are becoming increasingly difficult to catch using conventional fraud-detection models. Marketing Technology…

TechBytes with Marika Vilen, SVP Platform Commercialization, Global Identity & Fraud at Experian

Hi Marika, please tell us about your current role and the team / technology you currently handle at Experian. I’m the SVP of Platform Commercialization at Experian Global Identity & Fraud. My team looks after the global partner ecosystem for CrossCore, our flagship identity & fraud platform.  We also manage commercialization and go-to-market strategy for global identity and fraud solutions. With CrossCore, businesses benefit from a broad set of capabilities and expertise from Experian as well as from our…

DoubleVerify Announces Exclusive Partnership with Yahoo! JAPAN To Power Their Standard Feature of Ad Fraud and Brand Safety Protection

DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced an exclusive partnership with Yahoo! Japan Corporation (“Yahoo! JAPAN”), a leading media platform in the region, to power their standard feature of traffic policy management and compliance across the Yahoo! JAPAN Ads Display Ads platform. Beginning in Q1 2021, advertisers will be able to run advertising campaigns with this enhanced standard feature of Yahoo! JAPAN Ads Display Ads, leveraging DoubleVerify’s global…