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AdMaven Launches New Security Features to Combat Ad Fraud

AdMaven, one of the world's leading advertising networks, is unveiling its advanced security capabilities that will help its growing network of advertisers use the self-service platform with confidence and reassurance. Marketing Technology News: Screen-Free Learning Platform, Yoto, Selects 5W Public Relations as Agency of Record According to research commissioned by the Association of National Advertisers (ANA), in the US alone, advertisers lost $7.2bn to bot fraud in 2019, up from $6.3bn in 2015. Security,…

Dealer.com Maintains Commitment to Ad Fraud Protection with TAG Recertification Against Fraud

For the third consecutive year, Dealer.com has earned a TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG), the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. Dealer.com is the only automotive-specific digital advertising company to carry this coveted designation. Since 2016, Dealer.com, a premiere automotive industry end-to-end marketing solution, has been devoted to combating fraudulent advertising activity to ensure…

Fraudlogix Offers Free Ad Fraud Solution to Programmatic Businesses Affected by COVID-19

In an effort to help alleviate some of the impact and uncertainty the Coronavirus COVID-19 is creating for their customers and for the programmatic community as a whole, Fraudlogix has committed to providing the Lite version of their ad fraud, viewability and brand safety service for free until Oct. 1, 2020 to all companies that may benefit In an effort to help alleviate some of the impact and uncertainty the Coronavirus COVID-19 is creating for their customers and for the programmatic community as a whole, Fraudlogix has…

Report: Online Payment Fraud Surged More Than 70 Percent in 2019 as Cybercriminals Exploit New Payment and Business Types

New Digital Trust & Safety Index shows fraudsters are now mostly using mobile devices to commit payment fraud Online payment fraud attempts increased by 73 percent in 2019, according to a new report from Sift. The research, the Digital Trust & Safety Index, details the different ways fraudsters target online businesses, the platforms and payment types they use, the times of year they most frequently strike, and many other patterns discovered through Sift’s global data network of more than 400 billion events per…

AdColony Receives TAG Certified Against Fraud Recertification for Third Year Running

Trustworthy Accountability Group (TAG) certifies mobile advertising marketplace for the third year in a row AdColony, the in-app marketplace for brands, announced that the Trustworthy Accountability Group (TAG) has awarded it the Certified Against Fraud certification for 2020, its third consecutive certification. The certification reaffirms AdColony’s continued efforts to directly combat ad fraud and offer increased transparency for its advertising and publishing partners. Marketing Technology News: Zix Corporation…

Arc’teryx Partners with Kount to Rethink Fraud Prevention and Deliver Personalized Customer Experiences

Arc’teryx elevates the eCommerce shopping experience while advancing adaptive AI-driven fraud prevention and strategic revenue growth Kount, the leading AI-driven fraud prevention solution, announced that Arc’teryx, a global company specializing in technical high-performance apparel, has selected the Identity Trust Global Network to upgrade its fraud prevention and expand into new geographies while providing a frictionless and highly personalized experience for “pro” customers. “By customizing its policies around…

Anzu.io Partners With Forensiq to Bring Advanced Fraud Protection to In-Game Advertising Across Platforms

In-game advertising platform Anzu.io and MRC-accredited fraud-prevention solution Forensiq announced a new partnership representing the first-ever fraud detection collaboration for in-game advertising. This partnership will allow Forensiq to detect and score general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) across PC, console, and mobile. Ad fraud continues to be a major concern for digital advertising as a whole, with a reported risk of a loss amounting to $23 billion globally. In-game advertising…

Bot Fraud: Financial Services Count the Cost

The tech world moves fast. As new platforms are developed and users migrate, one troubling constant has emerged: fraudsters keep following the money. No surprise then, that financial services apps are firmly in those criminal crosshairs. The sector is booming, with 115.6 million people banking on mobile at least once a month across the US. As usage rates grow, so too do the risks for the sector, and apps coming under increasing threat from automated bots. A report from ThreatMetrix reveals that companies fell victim to 3…

New Research from Arkose Labs Shows Human-Driven Fraud Attacks are on the Rise

Data Reveals a Surge in Sweatshop-Powered Fraud Alongside Attack Spikes on Online Gaming and Social Media Platforms Arkose Labs, providers of online fraud prevention technology combining risk assessments and sophisticated enforcement challenges, today announced the release of its Q1 2020 Fraud and Abuse Report. The most notable trend this quarter was a major spike in human-driven attacks – which rose 90% compared to six months previously. Changing attack patterns were felt across geographies and industries, at a time of the…

Kount Unveils Identity Trust Global Network With New Adaptive AI Technology, Largest Data Network of Trust and Fraud Signals, and User…

The Future of Digital Fraud Prevention Is Establishing Real-Time Identity Trust to Deliver Personalized User Experiences While Reducing False Positives and Manual Reviews Kount, the leading AI-driven fraud prevention solution, today unveiled its Identity Trust Global Network, flipping the script on fraud management from just blocking bad transactions to empowering organizations to unlock previously untapped revenue streams through delivering personalized user experiences. Identity Trust is the ability to establish a…

93% of Mobile Transactions Blocked as Fraudulent in 2019 Says New Report on Mobile Ad Fraud by Upstream

98,000 Malicious Android Apps and 43 Million Infected Devices in 20 Countries 93 percent of total mobile transactions in 20 countries were blocked as fraudulent in 2019 according to a report on the state of malware and mobile ad fraud released by mobile technology company, Upstream. The “Invisible Digital Threat” data is based on deployments of Upstream’s Secure-D full-stack anti-fraud platform that detects and blocks fraudulent mobile transactions mostly originated from ad fraud malware. The platform at the end of 2019…

DoubleVerify Announces the First Programmatic Platform Certification Program for Comprehensive Connected TV Fraud Protection

Amobee, MediaMath, SpotX, the Trade Desk & Xandr Are First Platforms to Be Certified by DV DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced the industry’s first connected TV (“CTV”) Targeting Certification for programmatic platforms, designed to protect advertisers from fraud and invalid traffic (“IVT”) in the CTV space. In order to be certified by DV for CTV Targeting, a platform must demonstrate the ability to prevent fraud and IVT by applying DV’s…

Anura Awarded TAG Certified Against Fraud Seal by the Trustworthy Accountability Group

Fraud Seal Certification Demonstrates Anura's Leadership in Raising Industry Standards, Strengthens Its Solutions for Fortune 1000 Companies Anura, a leading provider of ad fraud protection solutions, is excited to announce that it has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). After achieving the TAG certification with independent validation by a third-party auditor, Anura's platform is well-positioned to be marketed to larger brand-name companies, increasing its market…

Can Dialogue Advertising Eliminate Much of Digital Ad Fraud as We Know It?

Brands continue to pour more and more billions of dollars into digital advertising campaigns – nearly all of which are visually designed and/or wordsmithed to compel consumers to click. Research by AppNexus finds that advertisers in the US. spent nearly $100 billion on digital ads in 2018, and projects that digital ad spend will surpass offline ad spend by the end of 2020. Naturally, criminals willing to engage in fraudulent behavior are eager for their own piece of this gigantic pie. A report by The&Partnership…

Q5id Declares Victory Against Identity Fraud with Proven Identity Management Solution

Reduces probability of identity theft to one out of…trillions Digital identity theft and fraud is a continuing – and growing – threat to both businesses and consumers. With the plethora of data breaches that keep happening, it is clear no solution has yet been able to get ahead of the problem. The need to protect individual identities has never been higher. Consumers demand it, businesses need it to establish and maintain customer trust, and compliance mandates it. Traditional methods of authentication and verification,…

TechBytes with Carol Hamilton, Regional Director EMEAA Compliance and Fraud Solution at GBG

Tell us about your role/team at GBG? I am responsible for the Fraud and Compliance business across EMEAA at GBG, the global Identity Data intelligence Specialist. I have an International team that provides expertise to our customers, helping solve their fraud and compliance challenges. The team also delivers our solutions to customers ensuring they drive value and support a smooth client journey. What is GBG? How is it different from other Identity Data Intelligence companies? GBG helps 19,000 organizations across the…

New Research Finds More Than 40% of eCommerce Digital Transformation Fails Due to Digital Fraud

Report from Kount and Javelin Research finds the top 3 fraud threats for retailers are stolen card fraud, account takeover, and fraudulent new accounts Kount, the leader in AI-driven digital fraud prevention, released a new research report on digital innovation and emerging fraud, which found that the most innovative businesses are also the ones facing the greatest fraud threats. The report, conducted by Javelin Research, surveyed hundreds of respondents across the retail, restaurant, insurance, and financial industries…

Kount Named a Leading Provider of eCommerce Fraud Prevention Solutions in 2020 Frost & Sullivan Report

Kount, the leading provider of AI-driven fraud prevention, announced it has ranked as a leader for growth and innovation in the 2020 Frost Radar in the U.S. E-commerce Fraud Prevention Market report. The report placed Kount first among solutions that go beyond chargeback guarantees in the U.S. eCommerce market. The Frost Radar report delivers analysis of fraud prevention providers across growth strategy and track record, as well as their ability to develop innovative solutions that are globally applicable and aligned with…

BlueSnap and Kount to Showcase All-in-One Solution for Excellence in Cross-Border Payments and Fraud Prevention at NRF 2020 Vision

BlueSnap, an All-in-One Payment Platform, and Kount, the leading AI-driven fraud prevention provider, will showcase their solution for excellence in cross-border ecommerce at NRF 2020 Vision: Retail's Big Show, held January 11-14, at the Javits Center in New York City. BlueSnap and Kount provide merchants with an all-in-one platform for processing international payments and minimizing losses to fraud. Both vendors will be available at Booth #1507. A study commissioned by BlueSnap and Kount found that worldwide online…

Limpid Receives TAG Certified Against Fraud Seal, Continues Commitment To Fight Ad Fraud

Limpid, the data-driven advertising technology platform, announced today it has been “Verified by TAG” and approved for listing in the TAG Registry of known and trusted players in the digital ad ecosystem TAG is an advertising initiative created to fight criminal activity across the digital advertising supply chain and provides a variety of certifications and resources to support this goal. Also Read: 75 Inspiring Martech Leaders Who Are Prepared for 2020 The TAG Registry is enabling companies to feel confident that…