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How Brands Mimicking Consumer Behavior Is Crucial to Getting Ahead of Ad Fraud

2020 has been a tumultuous year by any standard, with some industries suffering greatly while others experienced increased business as a result. The global lockdown has seen the digital landscape grow sharply as many physical activities and experiences were forced to suddenly cease because of government regulation. The gradual shift to online activity has been clear for many years, but the recent circumstances have pushed online adoption forward the best part of decade, as consumers were forced to dispense with any…

TAG and JICWEBS Announce Merger of Digital Ad Industry’s Leading Anti-Fraud and Brand Safety

Mike Zaneis to Serve as CEO & Jules Kendrick as Managing Director UK/Europe for Consolidated Organization under TAG Brand The digital advertising industry's two leading anti-fraud and brand safety organizations, the Trustworthy Accountability Group (TAG) and Joint Industry Committee for Web Standards (JICWEBS), announced an agreement to merge. Mike Zaneis will serve as CEO for the combined organization – which will carry the TAG name – while JICWEBS's Jules Kendrick will take the new role of Managing Director of UK…

Aniview Doubles Down on Commitment to Fight Ad Fraud with TAG Recertification

Aniview Inc., a leading technology provider of video ad-serving, playing and premium monetization capabilities, announced its recertification by the Trustworthy Accountability Group (TAG) for the TAG Certified Against Fraud Seal, recognizing its commitment in the fight against fraudulent digital advertising. TAG awards certification to select companies that achieve its rigorous standards to protect the digital advertising industry from fraud, malware, piracy and lack of transparency. "Recertification by TAG is…

Kount Named #1 in Quadrant Evaluation of eCommerce Fraud Prevention Vendors

In a new industry analyst report, Kount’s AI-driven fraud protection platform is recognized as the top solution for both Technology Excellence and Customer Impact analysis of SPARK Matrix Kount, the leader in digital fraud protection and identity trust, announced that a recent independent eCommerce fraud prevention vendor evaluation from an industry analyst has ranked Kount as the top overall solution. Analysts assessed dozens of vendors and chose 10 to highlight in the SPARK Matrix™, where Kount ranked highest overall…

IDology’s ExpectID Identity Verification and Anti-Fraud Solution Now Available to Microsoft Azure

Multi-layered global identity verification deters fraud and delivers a seamless end-user experience IDology, a GBG company, announced a partnership with Microsoft to integrate its innovative ExpectID identity verification and anti-fraud solution with the Microsoft Azure Active Directory (Azure AD) External Identities. ExpectID is now available to Azure Active Directory customers for easy, plug-and-play access to multi-layered global identity verification as a service that elevates trust, facilitates onboarding, increases…

Outbrain Selects CHEQ for Global Ad Fraud Protection

Outbrain, the world's leading discovery and native advertising platform on the open web, recently selected CHEQ's cybersecurity-backed offering to secure its digital media from non-human, invalid and fraudulent traffic. This additional layer of ad-fraud protection now sits on top of Outbrain’s existing, rigorous defenses. “Ad fraud is a consistent problem plaguing the digital advertising industry,” said Yossi Amara, Chief Information Officer at Outbrain. “By partnering with CHEQ, we are taking the…

Ekata Launches New Identity Verification Tool to Fight Digital Fraud

Network Score Improves Risk Analysis for Digital Interactions Ekata today announced the release of the latest innovation to its global identity verification dataset, Network Score. Network Score is a machine learning prediction that enables businesses to better identify good and bad customers based on a series of insights. The new dataset flags potentially risky digital transactions and fraudulent customers by analyzing the activity patterns of the identity information being used. Network Score leverages the power of the…

ClearSale Unveils Updated Shopify App to Give E-Commerce Merchants Cutting-Edge Fraud Protection

International fraud protection leader ClearSale announced updates to its integration with Shopify, now as a public app.  The public app ensures that the ClearSale app has been through the Shopify review process and provides e-commerce merchants protection from fraud, chargebacks and false positive declines. Marketing Technology News: Gap Inc. Taps DEG as Its Global Email Agency of Record The update to the application is timely, with reports suggesting that U.S. retailers have seen as much as a 68% year-over-year growth…

1ST CENTRAL Selects Shift Technology to Spot Potential Fraud in the Claims and Application Process

UK Motor Insurer Views Fraud Mitigation as Benefiting Honest Policyholders Shift Technology, a provider of AI-native fraud detection and claims automation solutions for the global insurance industry, announced that 1ST CENTRAL, a leading UK-based motor insurance provider has selected the company to support its fraud detection initiatives. As a result, 1ST CENTRAL will deploy Force, Shift's fraud detection solution, to uncover and identify suspicious behaviors in both the insurer's application and claims processes.…

ClearSale Unveils Updated Shopify App to Give E-Commerce Merchants Cutting-Edge Fraud Protection

International fraud protection leader ClearSale announced updates to its integration with Shopify, now as a public app. The public app ensures that the ClearSale app has been through the Shopify review process and provides e-commerce merchants protection from fraud, chargebacks and false positive declines. The update to the application is timely, with reports suggesting that U.S. retailers have seen as much as a 68% year-over-year growth in online sales as a result of the COVID-19 pandemic protections. ClearSale’s service…

Kount’s Digital Account Fraud Protection Ties For the Highest Score in Current Offering Category

Independent Research Firm Names Kount as a “Strong Performer” in RBA report Kount, the leader in identity trust and digital fraud prevention, announced independent analyst firm Forrester Research has named Kount a “Strong Performer” in The Forrester Wave™: Risk Based Authentication (RBA), Q2 2020. Kount tied for the highest score in the Current Offering category. Kount is one of just seven companies to be included in the Forrester Wave™ for RBA. To be selected for the final report, vendors had to have a thought-leading,…

Incognia Fights Mobile Fraud and Protects Privacy with Location Behavioral Biometrics

Incognia offers first private identity solution based on location behavior Private identity company, Incognia, announced the launch of its location-based behavioral biometrics solution developed to combat rising rates of mobile fraud. Incognia's Anti-fraud SDK and APIs enhance identity verification and authentication for banks, fintech and retailers with mobile applications. Working in the background, Incognia builds a unique location fingerprint for each mobile user, without capturing or storing any PII, to create a…

Barclaycard Payments Partners With Kount to Deliver Industry-Leading Fraud Prevention and Prepare Businesses for Strong Customer…

Kount’s advanced fraud prevention uses adaptive AI and machine learning combined with the Identity Trust Global Network to protect businesses from chargebacks and false positives The real-time fraud screening and risk analysis also helps businesses better prepare for SCA by allowing them to take advantage of ‘TRA’ exemptions Barclaycard Payments, which processes almost 40 per cent of card transactions in the UK, has announced a new partnership with leading fraud prevention provider Kount to give Barclays Transact…

UK AD Fraud Analysis Demonstrates Success of Coordinated Industry Anti-Fraud Programmes

TAG UK Fraud Snapshot Conducted by the 614 Group Finds 76 Percent Less IVT in TAG Certified Channels vs. UK Industry Average The Trustworthy Accountability Group (TAG), a self-regulatory advertising industry initiative to fight criminal activity in the digital advertising supply chain, released a snapshot of ad fraud in the United Kingdom, showing dramatically lower  Invalid Traffic (IVT) rates in TAG Certified Channels in the UK when compared with UK industry averages. Conducted by The 614 Group, the analysis found a…

Valassis Recognized by Trustworthy Accountability Group for Continued Leadership in Protecting Digital Advertising Supply Chain Against…

Valassis, the leader in marketing technology and consumer engagement, announced its second consecutive recertification by the Trustworthy Accountability Group (TAG) for the TAG Certified Against Fraud Seal, recognizing its commitment in the fight against fraudulent digital advertising. Created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), TAG awards certifications to select companies – like Valassis – that achieve its…

Experian Releases New Version of Its Integrated Digital Identity and Fraud Risk Platform to Help Businesses Quickly Respond to Today’s…

CrossCore® enables self-service orchestration and faster performance The ability to confidently recognize consumers and safeguard their digital transactions is becoming increasingly challenging for businesses. In addition, fraud threats continue to rise across the globe as fraudsters take advantage of the COVID-19 global health crisis and rapidly shifting economic conditions. Experian’s CrossCore® combines risk-based authentication, identity proofing and fraud detection into a single cloud platform, which means…

TAG Analysis of Asia-Pacific Markets Shows Success of Industry Anti-Fraud Programs

Asia-Pacific Fraud Snapshot Conducted by The 614 Group Finds 91 Percent Less IVT in TAG Certified Channels vs. Industry Average The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today released a snapshot of ad fraud across a range of Asia-Pacific markets, showing dramatically lower IVT rates in TAG Certified Channels when compared with global industry averages. Trustworthy Accountability Group Conducted…

Valassis Recognized by Trustworthy Accountability Group for Continued Leadership in Protecting Digital Advertising Supply Chain Against…

Valassis, the leader in marketing technology and consumer engagement, announced its second consecutive recertification by the Trustworthy Accountability Group (TAG) for the TAG Certified Against Fraud Seal, recognizing its commitment in the fight against fraudulent digital advertising. Created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), TAG awards certifications to select companies – like Valassis – that achieve its…

TrafficGuard Launches Free Advertising Fraud Protection

Advertising fraud prevention specialist introduces free solution to help businesses of all sizes protect their ad spend Leading ad fraud prevention specialist, TrafficGuard, announced the launch of its free pay-per-click (PPC) protection. With the launch of their free ad fraud protection, TrafficGuard is committed to helping businesses ensure their ad spend generates real advertising engagement. The free version of TrafficGuard’s award-winning fraud protection gives businesses the transparency they need to protect…

Kount Unveils eCommerce and Fraud Trend Tracker for Spring 2020

Weekly data tracker will help digital businesses to navigate rapidly changing eCommerce demand, including expanding models for delivery Kount, the leader in digital fraud prevention and account protection, announced a new weekly tracker for up-to-date eCommerce purchase trends emerging in the current global pandemic. In light of the impacts of the coronavirus, Kount is helping businesses to monitor trends including changes in online transactions by industry, shifts in eCommerce models including expedited shipping…