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TechBytes with Marika Vilen, SVP Platform Commercialization, Global Identity & Fraud at Experian

Hi Marika, please tell us about your current role and the team / technology you currently handle at Experian. I’m the SVP of Platform Commercialization at Experian Global Identity & Fraud. My team looks after the global partner ecosystem for CrossCore, our flagship identity & fraud platform.  We also manage commercialization and go-to-market strategy for global identity and fraud solutions. With CrossCore, businesses benefit from a broad set of capabilities and expertise from Experian as well as from our…

DoubleVerify Announces Exclusive Partnership with Yahoo! JAPAN To Power Their Standard Feature of Ad Fraud and Brand Safety Protection

DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced an exclusive partnership with Yahoo! Japan Corporation (“Yahoo! JAPAN”), a leading media platform in the region, to power their standard feature of traffic policy management and compliance across the Yahoo! JAPAN Ads Display Ads platform. Beginning in Q1 2021, advertisers will be able to run advertising campaigns with this enhanced standard feature of Yahoo! JAPAN Ads Display Ads, leveraging DoubleVerify’s global…

Consumer Study Reveals Shocking Shift In Attitudes Towards Fraud Post-Lockdown

Warning for retailers to be vigilant after a huge rise in false consumer claims More than a third (36%) of consumers in the United Kingdom admitted to filing false claims in order to get ecommerce orders for free, according to a Signifyd consumer survey. 32% of respondents admitted to breaking discount or promotion rules in order to receive a price break they were not entitled to. Retailers expected to see record levels of fraudulent orders, as online orders soar ahead of Christmas and  number of false claims…

Kubient Discovers New “Weasel” Injection Ad Fraud Scheme

Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, announced its latest findings of fraudulent activity occurring within the programmatic ecosystem. Via its patent pending Kubient Artificial Intelligence (KAI) ad fraud prevention, now available to the public, Kubient detected Wease.IM, a scheme that was duping brands and their supply- and demand- side platforms into purchasing fake traffic. Index Exchange, PubMatic,…

AdPlayer.Pro Announces Partnership with Fraudlogix

AdPlayer.Pro, a global provider of outstream video advertising solutions has announced a partnership with Fraudlogix, a company pioneering in ad fraud detection and prevention. According to the official announcement, the partnership is primarily aimed at strengthening AdPlayer.Pro capabilities on video ad viewability tracking and verification, as well as IVT detection. Marketing Technology News: Mondia and Jumia Launch Exciting New Gaming Service on JumiaPay App for Customers in Africa As A. Liaskovskyi, the AdPlayer.Pro…

Australia Safest for Video Impressions; APAC has Lower Ad Fraud Rates on Programmatic Buys Across All Channels

In its latest report on ad fraud risks, Integral Ad Science (IAS) has reported key statistics on adtech and brand safety trends in the APAC and Australia. According to the report titled, “Media Quality Report for H1 2020”, Australia had notable reductions in total brand risk for video impressions — both desktop video and mobile web video. Compared to this startling trend in Australia, Japan was facing quite the opposite. Advertisers in Japan witnessed a spike in brand safety violations due to complex issues in the…

Signifyd Joins Shopify Plus Certified App Program to Protect Enterprise Shopify Retailers From Fraud and Abuse

The move expands liability-shift fraud and abuse protection to Shopify Plus enterprise retailers and brands selling around the world Signifyd is now a leading commerce solution provider offering liability-shift fraud protection through the Shopify Plus Certified App program expanding the integration options for enterprise brands and retailers looking to maximize conversions while shielding their businesses from fraud and consumer abuse. By completing Shopify’s rigorous certification process, which assesses vendors’…

Kount Launches New Podcast that Breaks Down the Latest Trends in Fraud, Digital Identity, eCommerce and Cybersecurity

The 5 Trends, 5 Minutes: Cyber & Fraud Podcast will feature industry leaders focused on fraud prevention, payments, eCommerce and more Kount, the leader in fraud prevention and identity trust, today announced a new podcast called 5 Trends, 5 Minutes: Cyber & Fraud. The weekly show features the top five headlines in cybersecurity, fraud prevention, eCommerce and payments, as well as an interview with industry experts breaking down key topics. The new podcast equips listeners with best practices and insights to…

Cloud Communications Platform, Melrose Labs to Protect Businesses from Fraud with New Technology Partnership

Melrose Labs has partnered with Phronesis Technologies to reassure businesses that customers are who they say they are Following the launch of its voice and messaging services earlier this year, Melrose Labs’ new partnership will see the platform develop new identity verification services that will protect businesses and improve customer engagement. The new offerings will also enhance Melrose Labs’ existing Identity and Location, and One-Time Password (OTP) services. Marketing Technology News: Outbrain Launches Carousel,…

Ogury Announces Unique Fraud Prevention Capabilities to Ensure Fraud Free In-App Ad Campaigns

Ogury partners with DoubleVerify to assist in the fight against ad fraud and its harmful impact on advertisers Ogury, the global leader in mobile advertising driven by user choice, announced the addition of proprietary App Spoofing Prevention and a partnership with DoubleVerify - a leading software platform for digital media measurement, data and analytics - to strengthen its commitment to fight fraud in advertising. Available today to new and current advertisers, these enhancements add two layers of fraud prevention to…

Online Marketplace Carousell Chooses Vonage to Enhance Customer Communications and Safeguard its Platform Against Fraud throughout Asia,…

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has been selected by Singapore-based online marketplace Carousell to safeguard its platform against fraud and enhance the speed and efficiency of customer notifications. Carousell, a leading consumer-to-consumer and business-to-consumer marketplace for buying and selling of new and second-hand goods, is using Vonage’s Verify API to implement two-factor authentication (2FA) to validate accounts. Using just a phone…

Adjust Announces Senior Appointments To Accelerate Growth In The Americas, Innovate Bot Fraud Detection

Adjust, the global app marketing platform announced the appointments of three senior leaders: Melissa Dickman, Regional VP of Sales, US East, and LATAM; Doug Grounds, VP of Global Solutions Consulting; and Guy Sheffer, VP R&D - Unbotify. The hires follow strong H1 performance for the company as the mobile app economy has remained largely resilient amid a surge in usage during the global pandemic. Marketing Technology News: NAB Show Launches NAB Amplify, Serving Global Media and Entertainment Community Doubling Down…

DoubleVerify Global Insights Report: Fraudsters Flock to Connected Television (CTV)

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, released its 2020 Global Insights Report, providing a market-by-market benchmark on the state of media quality for global advertisers. With an in-depth analysis of brand suitability, fraud, viewability, and performance, the report addresses key issues that advertisers face today as they seek to maximize return on their digital investments. The report also offers a view on emerging trends  — including the sharp rise in CTV…

IAS Now Offers Fraud & Viewability Measurement Across Pinterest

Integral Ad Science (IAS) announced the launch of its new Pinterest integration, which delivers viewability and fraud measurement for Pinterest's mobile app inventory. IAS's Pinterest solution delivers marketers unprecedented access to IAS viewability and invalid traffic reporting for their mobile in-app campaigns. The IAS reporting includes standard and video Pinterest ads for in-app inventory, all refreshed on a daily basis. Marketing Technology News: Snappy Kraken Reveals Marketing Secrets in New Video Series The…

How Brands Mimicking Consumer Behavior Is Crucial to Getting Ahead of Ad Fraud

2020 has been a tumultuous year by any standard, with some industries suffering greatly while others experienced increased business as a result. The global lockdown has seen the digital landscape grow sharply as many physical activities and experiences were forced to suddenly cease because of government regulation. The gradual shift to online activity has been clear for many years, but the recent circumstances have pushed online adoption forward the best part of decade, as consumers were forced to dispense with any…

TAG and JICWEBS Announce Merger of Digital Ad Industry’s Leading Anti-Fraud and Brand Safety

Mike Zaneis to Serve as CEO & Jules Kendrick as Managing Director UK/Europe for Consolidated Organization under TAG Brand The digital advertising industry's two leading anti-fraud and brand safety organizations, the Trustworthy Accountability Group (TAG) and Joint Industry Committee for Web Standards (JICWEBS), announced an agreement to merge. Mike Zaneis will serve as CEO for the combined organization – which will carry the TAG name – while JICWEBS's Jules Kendrick will take the new role of Managing Director of UK…

Aniview Doubles Down on Commitment to Fight Ad Fraud with TAG Recertification

Aniview Inc., a leading technology provider of video ad-serving, playing and premium monetization capabilities, announced its recertification by the Trustworthy Accountability Group (TAG) for the TAG Certified Against Fraud Seal, recognizing its commitment in the fight against fraudulent digital advertising. TAG awards certification to select companies that achieve its rigorous standards to protect the digital advertising industry from fraud, malware, piracy and lack of transparency. "Recertification by TAG is…

Kount Named #1 in Quadrant Evaluation of eCommerce Fraud Prevention Vendors

In a new industry analyst report, Kount’s AI-driven fraud protection platform is recognized as the top solution for both Technology Excellence and Customer Impact analysis of SPARK Matrix Kount, the leader in digital fraud protection and identity trust, announced that a recent independent eCommerce fraud prevention vendor evaluation from an industry analyst has ranked Kount as the top overall solution. Analysts assessed dozens of vendors and chose 10 to highlight in the SPARK Matrix™, where Kount ranked highest overall…

IDology’s ExpectID Identity Verification and Anti-Fraud Solution Now Available to Microsoft Azure

Multi-layered global identity verification deters fraud and delivers a seamless end-user experience IDology, a GBG company, announced a partnership with Microsoft to integrate its innovative ExpectID identity verification and anti-fraud solution with the Microsoft Azure Active Directory (Azure AD) External Identities. ExpectID is now available to Azure Active Directory customers for easy, plug-and-play access to multi-layered global identity verification as a service that elevates trust, facilitates onboarding, increases…

Outbrain Selects CHEQ for Global Ad Fraud Protection

Outbrain, the world's leading discovery and native advertising platform on the open web, recently selected CHEQ's cybersecurity-backed offering to secure its digital media from non-human, invalid and fraudulent traffic. This additional layer of ad-fraud protection now sits on top of Outbrain’s existing, rigorous defenses. “Ad fraud is a consistent problem plaguing the digital advertising industry,” said Yossi Amara, Chief Information Officer at Outbrain. “By partnering with CHEQ, we are taking the…