Kount’s advanced fraud prevention uses adaptive AI and machine learning combined with the Identity Trust Global Network to protect businesses from chargebacks and false positives The real-time fraud screening and risk analysis also helps businesses better prepare for SCA by allowing them to take advantage of ‘TRA’ exemptions Barclaycard Payments, which processes almost 40 per cent of card transactions in the UK, has announced a new partnership with leading fraud prevention provider Kount to give Barclays Transact…

Arc’teryx elevates the eCommerce shopping experience while advancing adaptive AI-driven fraud prevention and strategic revenue growth Kount, the leading AI-driven fraud prevention solution, announced that Arc’teryx, a global company specializing in technical high-performance apparel, has selected the Identity Trust Global Network to upgrade its fraud prevention and expand into new geographies while providing a frictionless and highly personalized experience for “pro” customers. “By customizing its policies around…

Kount, the leading provider of AI-driven fraud prevention, announced it has ranked as a leader for growth and innovation in the 2020 Frost Radar in the U.S. E-commerce Fraud Prevention Market report. The report placed Kount first among solutions that go beyond chargeback guarantees in the U.S. eCommerce market. The Frost Radar report delivers analysis of fraud prevention providers across growth strategy and track record, as well as their ability to develop innovative solutions that are globally applicable and aligned with…

BlueSnap, an All-in-One Payment Platform, and Kount, the leading AI-driven fraud prevention provider, will showcase their solution for excellence in cross-border ecommerce at NRF 2020 Vision: Retail's Big Show, held January 11-14, at the Javits Center in New York City. BlueSnap and Kount provide merchants with an all-in-one platform for processing international payments and minimizing losses to fraud. Both vendors will be available at Booth #1507. A study commissioned by BlueSnap and Kount found that worldwide online…

New Luminate Platform Combines Machine Learning, Advanced Analytics and Intelligent Orchestration to Help Mitigate Fraud Equifax continues its industry leadership in fraud prevention with the release of its cloud-based platform, Luminate. Introduced at Money20/20 in Las Vegas, Luminate uses advanced analytics, artificial intelligence (AI), machine learning and data orchestration to provide risk managers with insights to help manage fraud decisions across the consumer account lifecycle. Fraudsters have become more…

Bidstack Group, the in-game advertising group, announced the acquisition of ad fraud prevention platform Pubguard. The move is designed to protect all of Bidstack’s gaming inventory by removing fraudulent ads and will help guarantee advertisers a brand safe environment to run their campaigns. Pubguard has built proprietary technology that automatically reviews creatives served in-app and on mobile web and desktop web to identify offensive, malicious, illegal ad content, and malware which can be blocked at a client’s…

Private Bounty Program Leverages Bugcrowd’s Crowdsourced Research Team for More Robust Security Testing Arkose Labs, the leading provider of advanced fraud prevention technology for the world’s most targeted enterprises, announced an exclusive private bug bounty program with Bugcrowd, the #1 crowdsourced security platform. The program will enable a continuous assurance of the stability and strength of the various product features that make up the Arkose Labs system. With a private bounty program, Arkose Labs will gain…

NICE Recognized by Opus Research for Ground-Breaking Proactive Fraud Detection and Use of a Single Voiceprint Across All Channels NICE announced that it has been recognized as a Leader in authentication, voice biometrics and fraud prevention by Opus Research. NICE Real-Time Authentication (RTA) stood out among 13 vendors for innovation in the breadth of its offering and strong market positioning. The latter was supported by robust capabilities and successful implementation, numerous partnerships and adoption by a long…

Kount, a leading digital fraud prevention provider, and Engage People, a global loyalty platform, announced a partnership that will protect customer loyalty programs from fraud. Customer accounts that store valuable information or currency, such as loyalty points, are frequent targets of fraud. Account takeover attacks have tripled over the last year, costing consumers more than $5.1 billion worldwide, according to the 2018 Identity Fraud Survey conducted by Javelin Strategy & Research. Engage People will help its…

ADK, Japan's third-largest ad agency has chosen military-grade ad-verification firm CHEQ to provide AI-based brand safety, viewability and anti-fraud prevention for its roster of advertisers. In a statement announcing the pilot, the agency said: "We are committed to offering an ad-serving environment that keeps advertisers safe. In order to make the sector more healthy, we have been making huge strides. The services offered by CHEQ, using AI, ensure protection before an ad is served. Marketing Technology News:…

Mobile Advertising Company Creates an Additional Layer of Protection, Transparency and Measurement AdColony, the mobile performance marketplace, announced that after an extensive vetting process, it has chosen Pixalate as its partner for prevention of digital ad fraud, specifically in mobile app environments. AdColony already provides multiple layers of protection against ad fraud, including TAG certification and full compatibility with viewability measurement firms Integral Ad Science, DoubleVerify and MOAT. “We’ve…

This Feature Allows Marketers and Brands to Set Deterministic Rules for Proactively Optimizing Partners and Their Sources Based on Those Rules Everflow, the cloud-based Partner Marketing Platform, announced the public release of their SmartSwitch feature. SmartSwitch allows marketers and agencies to automatically optimize all of their marketing channels whenever individual placements aren't meeting their set rules. Everflow has quickly grown to 200+ paying customers driving over 8B user clicks per month, from their…

New, Affordable Ad-Fraud and Bot Protection for Advertisers, Marketers, Publishers, Website Owners and the Ad Tech Industry Escalated recently announced the launch of their proprietary SAAS-platform designed to screen and stop malicious bot activity online. The service is available as either a monthly or annual subscription, both offering instant accessibility and easy implementation. Escalated has multiple tiered plans to suit a variety of individual, organization or company needs, regardless of size. And each plan…

Improve Digital, the leading European Programmatic Advertising Platform for Publishers, Content Providers and Broadcasters, today announced it has selected White Ops’ pre-bid prevention product, MediaGuard, to protect its clients against fraudulent traffic. By leveraging MediaGuard, Improve Digital now has the ability to block non-human traffic before an auction takes place. “By implementing MediaGuard pre-bid fraud prevention, Improve Digital is uniquely positioned to prevent bad actors from succeeding in sullying the…

Protected Media, the leader in Mobile Ad Verification, announced that its Mobile App Install anti-fraud solution, which enables the real-time granular optimisation of Mobile Attribution campaigns, has been selected by Applift. Protected Media’s Mobile App Install Fraud Prevention new solution integrates on top of attribution servers to supply the additional layer needed to detect advanced threats and attribution fraud. Harnessing Protected Media's advanced detection capabilities and deep knowledge in mobile ad fraud to…

Platform-Wide Guarantee of Protection Against Fraud for Premium Video Inventory Across All Screens Telaria Inc., the complete software platform to manage video advertising for premium publishers, announced a partnership with White Ops to prevent invalid and fraudulent traffic from entering the bid process for any demand-side platform (DSP) transacting on Telaria’s Video Management Platform (VMP). Every ad request on Telaria’s VMP, across all screens and formats, will now be scanned by White Ops to prevent DSPs from…

Singular's Study Is The First Of Its Kind To Examine Fraud Data From Multiple Fraud Prevention Solutions, Each With Its Own Set Of Anti-Fraud Methods Singular, the industry's only unified marketing analytics solution connecting attribution data with campaign data in a single platform, announced the release of The Singular Fraud Index revealing the most active fraud prevention techniques in the mobile industry, as well as the 20 Most Secure Mobile Ad Networks driving the lowest rates of fraud. Singular's…

While some within the industry might have previously brushed off ad fraud as an annoying itch, everyone from advertisers to agencies and ad networks are starting to come to grips with the immense threat it poses. With estimates of ad fraud in 2019 set to total $18.7 billion in North America - 36% of estimated global loss, it’s not hard to see why. Discoveries of high profile fraud operations and litigation have been coming in hard and fast, and from major household brands to boot. For example, Uber recently filed lawsuits…

Company Will Use IP Data to Help Protect Assets for More Than 100 Million Financial Accounts Throughout the LATAM Region Digital Element, the global geolocation data and services provider, announced today that SmartSoft will incorporate its NetAcuity IP datasets to enhance solutions developed for the prevention of fraud, money laundering and risk within the Latin American financial industry. “Significant fraud losses, large amounts of false positives, and serious adverse effects on customers’ experiences are the results…

Incognia offers first private identity solution based on location behavior Private identity company, Incognia, announced the launch of its location-based behavioral biometrics solution developed to combat rising rates of mobile fraud. Incognia's Anti-fraud SDK and APIs enhance identity verification and authentication for banks, fintech and retailers with mobile applications. Working in the background, Incognia builds a unique location fingerprint for each mobile user, without capturing or storing any PII, to create a…