eyeson API revolutionizing Gaming With Multiplayer Screen Sharing

Live video streaming and chatting online has become a common practice in gaming. In 2020, ESA US stated that 65% of gamers play with others, mostly online. eyeson provides an API video service where multiplayer teams can see the screen of each team member at the same time during a full gameplay - preferably on a second screen. eyeson enables multiplayer live screencasting, video chatting and broadcasting eyeson is revolutionizing the team play in multiplayer gaming with its unique single stream technology. All players…

75% of Pandemic-Driven Increase in Mobile Gaming Activity Will Persist Indefinitely, According to New IDC and LoopMe Report

LoopMe, the outcomes-based advertising platform, and IDC, the premier global provider of technology market intelligence and advisory services, announced the results of a global consumer survey that assessed how mobile gaming activity is likely to be affected after the COVID-19 pandemic subsides. The survey revealed a sharp increase in mobile gameplay since the pandemic began – 63% of respondents reported an increase in gameplay time, more-so in countries hard hit by COVID-19 – with an estimated 75% of the net rise in mobile…

Comscore and Spiketrap Announce Launch of Next-Generation Cookie-Free Targeting for Gaming Audiences

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced it is partnering with Spiketrap, the conversation analytics platform powering instant audience understanding for creators, brands, and platforms, to expand Comscore's industry-leading Predictive Audiences cookieless targeting solution specifically for gaming audiences. The partnership introduces highly refined gaming-oriented audience segments into Predictive Audiences and represents a major step forward for…

Gaming Marketers Flock to Android Ahead Of iOS IDFA Changes, Driving 120% Spike In Install Costs According To Liftoff’s Casual Gaming Report

The new report also sees opportunities for marketers in global regions, and the rise of high-performance ad formats as marketers look to reach users in new ways Liftoff, a global performance-based mobile app marketing optimization platform, today released its first report dedicated to casual gaming. The COVID-19 pandemic caused a spike in mobile gaming -- and increased competition for marketers -- as consumers searched for new ways to pass the time in self-isolation. Notably, Liftoff finds a steep increase in costs on…

Webbula Audience Data Now Available for Targeting Across Mobile, Audio, and Gaming Channels

New Channels Reached with Expanded Tru Optik Data Marketplace Partnership Webbula, The Data Solutions Experts, is now offering world-leading brands, agencies, media companies, and platforms access to Webbula’s industry-leading audience data across more streaming channels through Tru Optik’s new self-service data marketplace. Webbula’s audience data includes several strategic data segments, including Demographics, B2B, Automotive, Consumer Interests, Political, and Financial. Now, customers can more easily…

Unlocking the Power of Marketing With Gamification: LiveHive Launches an Innovative Platform to Help Small to Medium Size Businesses to Tap…

Easy to access and set up, LiveHive's unique SaaS platform solution combines the power of gamification, artificial intelligence, machine learning, and neuroeconomics to enable the creation of effective gamified marketing campaigns Leveraging the power of gamification, artificial intelligence, machine learning, and neuroeconomics, Live Hive, an innovative Colorado-based company, has introduced a unique SaaS platform solution to help unlock the potential of ecommerce and mobile gaming for many small to medium enterprises…

Ad Platform Unruly Partners With Thece In Global esports And Gaming Deal

Leading ad platform Unruly today announced a global gaming and esports partnership with The Consumer Engagement Co (Thece), a premier, global second-screen mobile engagement ad platform. As part of the partnership, Unruly’s advertisers will be able to access more than a billion livestream billboard ad impressions per week through one of the world’s first livestream ad networks focused on esports and gaming, owned and operated by Thece. Marketing Technology News: Stephanie Plaines Joins Nielsen Board of Directors Ad…

WAM.app, a Romanian Mobile Gaming Social Media Platform, Surges Past 1 Million Users in the First Month after Launch

Meet the first mobile gaming social media network, WAM.app, allowing anyone to play at any time and place. Since its launch on February 25th, WAM.app has reached more than 1 million active players. And the number keeps growing. WAM.app is the brainchild of Digitap, a Romanian company founded by visionary game dev and business veterans Daniel Tamas and Alex Rus whose mission is to let people socialize through gameplay. Marketing Technology News: SAP.iO Foundry Tokyo Kicks Off Accelerator Program Focused on the Intelligent…

Wargaming Partnered With Epom For Ad Delivery Scale-Up

Epom ad server is the oldest product of Epom company, which was launched in 2010 and has been honed to the industry standard since that time. The ongoing number of clients who use the server reaches over a hundred, while the average lifetime of the average client using the server exceeds 4.5 years. Marketing Technology News: Hootsuite Partners with Pride At Work Canada to Advance LGBTQ2+ Inclusion Extensive customization, a wide variety of rich media formats and templates for them, and continuous support that actually…

Facebook and Adjust on the Global App Economy: Gaming and Entertainment Top Growth Verticals

Adjust, the global app marketing platform, released its second global Mobile App Growth Report, in collaboration with Facebook. Charting app growth and retention trends in 2020, the report demonstrates the extraordinary resilience of the app economy, with the strongest growth in APAC, MENA and South America. Gaming is the world's fastest-growing vertical, led by Argentina, while India tops the charts as the fastest-growing region. Using its own Growth Score, Adjust created a global map to highlight mobile app trends…

In-Game Advertising Went Mainstream in 2020 as Pandemic Powered Innovation and Maturity of 2.7-Billion-Strong Global Gaming Market

In a new report from Bidstack, the leading gaming monetization and advertising platform, the London-based company explains how the impact of the pandemic led to a breakthrough year for in-game advertising in 2020. While national lockdowns disrupted out-of-home, sport sponsorship and in-venue advertising, video game consumption soared, and brands chased eyeballs into the virtual world. As global agencies and Fortune 500 companies jumped headfirst into the fast-growing and immersive medium that now counts 2.7 billion loyal…

Enthusiast Gaming Signs Integrated Partnership With TikTok

Partnership to create custom content leveraging media advertising, esports sponsorships, influencer marketing, and entertainment activations across Enthusiast Gaming’s diversified fan engagement platforms Enthusiast Gaming Holdings Inc.  the largest gaming media platform in North America, reaching over 300 million monthly video game and esports fans worldwide, is excited to announce that it has signed an integrated partnership deal with TikTok, the leading destination for short-form mobile video. TikTok will leverage…

Vungle Acquires GameRefinery, A Leading SaaS Mobile Gaming Analytics Company

Acquisition brings further innovation to Vungle's mobile performance advertising platform by offering contextual targeting and creative intelligence features Vungle, a leading mobile performance advertising platform, announced the acquisition of GameRefinery, an industry-leading SaaS mobile gaming analytics company headquartered in Finland. GameRefinery's Game Intelligence platform provides developers with retention and monetization insights through its cloud-based developer tools for world-class studios such as Zynga,…

Agillic Wins International Gaming Platform Provider Multilot As A new Client: Personalisation Is The Name Of The Game

Agillic, a leading Danish omnichannel marketing software company, will help Multilot, a multinational SaaS gaming platform provider, build long-lasting customer relationships through automated and personalised communication across the customer lifecycle. Multilot offers a fully compliant turn-key gaming platform as a service (SaaS). They operate games, bingo, lotteries, raffles and games of chance on behalf of humanitarian organisations, associations, media houses and corporate partners. Multilot can manage the entire…

AdInMo Partners With Lemma Connecting DOOH Advertisers With Mobile Gaming Audiences

Partnership extends Lemma’s online Digital Out Of Home network into mobile games and boosts AdInMo’s reach in key Asian gaming market AdInMo, the InGamePlay brand advertising platform, announced a partnership with Lemma , the largest programmatic Digital Out of Home Network (DOOH). The integration of the two platforms extends the reach of Lemma’s international network of DOOH screens into mobile games. It creates a new ad category through which Lemma’s brand advertiser clients can programmatically target premium gaming…

AdColony Sponsors Mobile Esports Trailblazer Mazer Gaming

AdColony, the in-app marketplace for brands, is pleased to announce a new sponsorship agreement with esports organization and mobile esports leader Mazer Gaming, who field the premier Pokémon Go team and 3v3 Pokémon Go Specialist Cup Champions, now with AdColony's support. “2020 was a banner year for mobile gaming and esports, and 2021 will be no different,” said Jonathan Harrop, AdColony’s Senior Director of Global Marketing & Communications. “We firmly believe brands should be investing in opportunities to reach…

Adverty and Verizon Media Announce New Deal to Enable a Huge Range of Brands and Audiences to Access Adverty’s Innovative Ad Formats Within…

Adverty AB (publ) announces a new deal with global media and technology company Verizon Media, a division of Verizon Communications Inc., which houses a trusted media ecosystem of premium brands and industry-leading technology platforms. The integration of Adverty's platform will enable Verizon Media's wide range of advertisers and audiences to access Adverty's seamless ad inventory at scale. Adverty will connect to Verizon Media's Sell-Side Platform (SSP), enabling its unique and unobtrusive ad offering to reach wider…

Samba TV Announces Real-time Picture Quality Innovation Powered by AI for Gaming, Movies, and Sports

The Initiative is Supported by Global Brands like Toshiba, Panasonic, Hitachi, JVC and Telefunken Samba TV, the leading provider of global TV data and audience analytics, and Vestel Group, an industry-leading manufacturer of some of the world’s leading TV brands, announced an innovation partnership to introduce a groundbreaking artificial intelligence (AI) technology, Picture Perfect℠, that optimises picture quality in real time for gaming, live sports, movies and more. Picture Perfect℠, designed to be embedded within the…

Loop Media, Inc. Expands Into The Lucrative Gaming Market Through Partnership With Ultimate Gamer

The Partnership Brings Loop Media’s Entire Video Library, Which Includes The Largest & Most Current Collection Of Music Videos, To An Entirely New Gamer Audience Consumers Now Can Escape Their Quarantine Realities & Make New Year’s Eve Plans, As Loop Media & Ultimate Gamer Kick Off Their Partnership With An Innovative New “Virtual New Year’s Eve” Immersive Experience Loop Media, Inc. (“Loop Media”), the first media company that gives consumers and businesses fully-integrated 360-degree and other premium…

Here Comes Mobile Gaming Domination

For marketers, the mobile gaming industry offers a plethora of opportunities. However, some businesses are still hesitant to jump on the gaming train. This is set to change in 2021 as mobile gaming platforms make strategic advances. With more than 80% of consumers now playing digital games, we expect even the most reluctant brands will embrace exciting new ways to engage gaming audiences in the year ahead. A key driving force for greater adoption has been the COVID-19 pandemic, which created a surge of growth in digital…