Ping Identity Puts Users in Control of Their Identity With New Personal Identity Solution

PingOne for Individuals to improve personal control over privacy and streamline digital experiences for an increasingly digital and mobile world Ping Identity, the intelligent identity solution for the enterprise, announced PingOne for Individuals at Identiverse 2021. The new personal identity solution empowers businesses to give their customers full control over how they securely store and share verified personal data without unnecessary friction. Marketing Technology News: MarTech Interview with Noel…

Novatiq Announces Supership Holdings Partnership to Scale Its Privacy-First Identity Solution Across Japan And APAC

Novatiq, the only privacy-first identity solution to leverage first-party network operator intelligence, has today announced a significant commercial partnership with Supership Holdings. Supership is Japan’s leader in data-driven digital advertising. The deal will see the UK start-up and the Japanese digital media powerhouse create a multimillion-pound, multicounty, multiyear deal to develop a fully privacy-compliant advertising platform. The patented technology developed by Novatiq uses network customer intelligence…

33Across Introduces Lexicon, New Identity Solution Makes 90% of Publisher Inventory Addressable

33Across, a leading programmatic publisher platform integrated across 800,000 publishers, announced the launch of  Lexicon™, an identity solution created specifically to help publishers succeed without cookies. Just as advertisers need to plan for a world without cookies, publishers require a supply-first solution to balance privacy and monetization for the open web. Through Lexicon, 33Across has re-architected the way their exchange works to help publishers become less reliant on browsers and simplify the…

33Across Introduces Lexicon, New Identity Solution Makes 90% of Publisher Inventory Addressable

33Across, a leading programmatic publisher platform integrated across 800,000 publishers, announced the launch of Lexicon™, an identity solution created specifically to help publishers succeed without cookies. Just as advertisers need to plan for a world without cookies, publishers require a supply-first solution to balance privacy and monetization for the open web. Through Lexicon, 33Across has re-architected the way their exchange works to help publishers become less reliant on browsers and simplify the increasingly…

InMobi Launches UnifID Identity Solution for App Publishers

One-of-a-Kind Mobile ID Solution Enables Quick Integration with Leading Identity Providers InMobi, the world’s leading independent marketing cloud, today announced the launch of UnifID, an industry-first offering designed to simplify and streamline identity resolution for mobile app publishers and developers. UnifID (pronounced “unified”) works as a stand-alone solution or in combination with other industry-leading alternatives that have entered the marketplace. It is designed to help app publishers make…

IPification Passwordless, One-Click Mobile Identity Solutions Now Available To Swisscom Subscribers

IPification, the passwordless, one-click mobile identity and authentication solutions provider deployed its one-click phone verification, SIM swap detection and KYC data services within Swisscom, the leading mobile network operator in Switzerland. Mobile app developers and fintech companies will now be able to provide the next-generation mobile identity and mobile authentication options to all the users subscribing to Swisscom network. “It’s a big day for IPification to partner with the great Swisscom and continue our…

Amobee Partners with InfoSum to Power Win-Win Alternative Identity Solutions for Advertisers and Media Owners

Scalable, Cross-Screen Advertising Options Meet Decentralized Customer Data Ecosystem Tools to Guard Against Third-Party Cookie Deprecation Amobee, a global leader in advertising technology that unifies TV, digital and social to deliver results that drive customer growth, today announced a partnership with InfoSum, the world’s leading identity infrastructure provider, to bring alternative, privacy-compliant identity solutions to advertiser and broadcaster clients around the world. Marketing Technology…

Experian Selected as Leading Provider of Digital Identity Solutions

Juniper Research acknowledges Experian’s pedigree in the digital identity industry and gives high marks for strength of product Experian has been selected as one of the leaders in the current digital identity landscape in Juniper Research’s Digital Identity: Technology Evolution, Regulatory Landscape & Forecasts 2020-2025 report. The report discusses new approaches in the identity space and highlights best practice recommendations for deployment in the rapidly growing market. “With the rise in digital transactions…

Lotame Unveils Panorama ID, the First Global Cookieless Identity Solution for a Privacy-First Open Web

New cookieless ID powers relevant & responsible omnichannel advertising, while empowering consumers with a universal and persistent opt-out across every digital touchpoint, browser & device Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, announced the launch of Lotame Panorama ID, the first global, people-based identity solution for a cookieless open web. Powered by Lotame’s patented graphing technology, its identity…

Zeotap Joins Prebid with ID+ Universal Marketing Identity Solution; Amnet, Publicis and Unidad Editorial Join Initiative

Global customer intelligence platform Zeotap has announced that ID+, its universal marketing identity solution launched in July 2020, is now available as a module of Prebid, the most widely used header bidding platform for publishers. Launched in 2015, the Prebid project is led by a neutral industry organization that makes header bidding easier for publishers by bringing conformity and simplicity to the process. The inclusion of ID+ in Prebid’s User ID module ensures ID+ can be transacted across the ecosystem. In just…

Auth0 Marketplace Launches and Provides Even Greater Extensibility for Building Identity Solutions

Trusted integrations from industry-leading third-party solutions extend Auth0's functionality to solve increasingly complex identity needs Auth0, the identity platform for application teams, announced the launch of Auth0 Marketplace, a trusted partner integrations catalog that enables customers to quickly extend the core functionality of the Auth0 platform and use it as an identity solutions hub for their specific needs. Auth0 Marketplace, with its ever-growing breadth of verified partner integrations, provides customers…

PubMatic Announces New Innovations for its Market-Leading Identity Solution

More than 75 Global Publishers Have Already Signed on to the Company’s Identity Hub Premium digital technology company PubMatic announced that its Identity Hub is the first globally scaled identity and header bidding solution and the market standard for publishers looking to seamlessly manage multiple identity partners and maximize revenue. Identity Hub now supports 10 identity partners, and a new server-to-server integration with OpenWrap header bidding provides streamlined wrapper and identity capabilities. Built on…

ForgeRock Identity Platform Delivers New Functionality, Simplicity to the Industry’s Most Comprehensive Identity Solution

Significant platform advancements give organizations the tools needed to provide secure, friction-free digital experiences and accelerate digital transformation ForgeRock, the leading provider in digital identity, announced major updates across its ForgeRock Identity Platform. The platform powers simple, secure experiences that reduce business costs and empower users (consumers, workforce and things). Additionally, this latest platform update provides enterprises with cloud enhancements to minimize downtime and modernize…

Ping Identity Workforce Identity Solutions Now Available in AWS Marketplace

Availability Simplifies Procurement of Ping Identity’s Workforce Solutions for Amazon Web Services Customers to Accelerate Digital Transformation Ping Identity, the Intelligent Identity solution for the enterprise, today announced the availability of its Workforce Identity Solutions in AWS Marketplace. These cloud-ready solutions enable enterprises to secure remote work and boost employee productivity by providing the ability to easily extend access across Software-as-a-Service (SaaS), legacy applications, cloud…

Acxiom Announces New Global Identity Solutions Portfolio to Help Marketers Improve Experiences Everywhere

Portfolio Will Allow a Holistic View of Multiple Customer Identities to Deliver Exceptional Experiences Acxiom, the data and technology foundation for the world’s best marketers, announced the launch of Acxiom Real Identity, a new global identity solutions portfolio that allows a holistic view of multiple customer identities to improve customer insight and deliver exceptional experiences. “Acxiom has built its identity expertise over five decades and has established itself as a leader in identity solutions” Acxiom…

Ping Identity Solutions Accelerate Enterprise Multi-cloud Adoption

Ping Provides Cloud Your Way Identity Solutions That Accelerate Digital Business Initiatives Ping Identity, a pioneer in Intelligent Identity solutions, announced significant updates to the Ping Intelligent Identity™ platform, including improved support for DevOps, multi-cloud automated deployment, as well as secure user authentication experiences that are designed to safely eliminate the use of passwords. These new capabilities broaden Ping Identity’s solution reach across enterprise digital transformation efforts with…

TeleSign Expands Global Services and Launches New Mobile Identity Solutions in France with Bouygues Telecom Partnership

TeleSign, a global leader in mobile identity, announced a new partnership with Bouygues Telecom. The partnership will enable Bouygues Telecom to protect its users from online fraud activities such as Account Takeover (ATO) through Sim Swap & Synthetic Identity fraud. “Having a partner who is able to help anticipate and mitigate new threat vectors is critical to protect our end users and to deliver the highest quality of service to them.” The European digital market has been observing disruptive innovation in recent…

Introducing Okta DynamicScale: Industry-Leading Customer Identity Solution Supports 500,000 Authentications per Minute

Advanced Infrastructure Automation and Intelligence Capabilities Offer Seamless Identity Performance at Incredible Scale for the World’s Largest Sites and Apps Okta, Inc., the leading independent provider of identity for the enterprise, at Okta Showcase announced DynamicScale, a new high capacity customer identity offering that enables transformative scale for the largest businesses and the most highly-trafficked apps and sites on the internet, supporting traffic bursts and extended use of up to 500,000 authentications…

Okta Drives Modern Identity Solutions for Major League Baseball’s Millions of Fans and Zoom’s Fast-Growing Workforce

The Okta Identity Cloud Delivers Seamless Identity Experiences for a Professional Sports Innovator and a Rising Video Communications Brand Okta, Inc., the leading independent provider of identity for the enterprise, announced that Major League Baseball (MLB) and Zoom Video Communications, Inc. have successfully implemented the Okta Identity Cloud. MLB adopted Okta as the identity layer for its millions of digital users, while Zoom rapidly implemented Okta to securely consolidate application access for its growing…

Signal and Flashtalking Partner to Extend Industry-Leading Identity Solution to People-Based Ad Serving Platform

Signal, the leading provider of real-time customer data onboarding and identity resolution, and Flashtalking, a global independent ad serving and ad management platform, announced a strategic integration that extends Signal’s Customer Identity Solution to Flashtalking’s independent ad serving and creative analytics capabilities. The partnership brings together leading providers of independent advertising and marketing technology, giving brands a comprehensive mechanism for delivering personalized dynamic creative…