Lotame Unveils Panorama ID, the First Global Cookieless Identity Solution for a Privacy-First Open Web

New cookieless ID powers relevant & responsible omnichannel advertising, while empowering consumers with a universal and persistent opt-out across every digital touchpoint, browser & device Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, announced the launch of Lotame Panorama ID, the first global, people-based identity solution for a cookieless open web. Powered by Lotame’s patented graphing technology, its identity…

Zeotap Joins Prebid with ID+ Universal Marketing Identity Solution; Amnet, Publicis and Unidad Editorial Join Initiative

Global customer intelligence platform Zeotap has announced that ID+, its universal marketing identity solution launched in July 2020, is now available as a module of Prebid, the most widely used header bidding platform for publishers. Launched in 2015, the Prebid project is led by a neutral industry organization that makes header bidding easier for publishers by bringing conformity and simplicity to the process. The inclusion of ID+ in Prebid’s User ID module ensures ID+ can be transacted across the ecosystem. In just…

Auth0 Marketplace Launches and Provides Even Greater Extensibility for Building Identity Solutions

Trusted integrations from industry-leading third-party solutions extend Auth0's functionality to solve increasingly complex identity needs Auth0, the identity platform for application teams, announced the launch of Auth0 Marketplace, a trusted partner integrations catalog that enables customers to quickly extend the core functionality of the Auth0 platform and use it as an identity solutions hub for their specific needs. Auth0 Marketplace, with its ever-growing breadth of verified partner integrations, provides customers…

PubMatic Announces New Innovations for its Market-Leading Identity Solution

More than 75 Global Publishers Have Already Signed on to the Company’s Identity Hub Premium digital technology company PubMatic announced that its Identity Hub is the first globally scaled identity and header bidding solution and the market standard for publishers looking to seamlessly manage multiple identity partners and maximize revenue. Identity Hub now supports 10 identity partners, and a new server-to-server integration with OpenWrap header bidding provides streamlined wrapper and identity capabilities. Built on…

ForgeRock Identity Platform Delivers New Functionality, Simplicity to the Industry’s Most Comprehensive Identity Solution

Significant platform advancements give organizations the tools needed to provide secure, friction-free digital experiences and accelerate digital transformation ForgeRock, the leading provider in digital identity, announced major updates across its ForgeRock Identity Platform. The platform powers simple, secure experiences that reduce business costs and empower users (consumers, workforce and things). Additionally, this latest platform update provides enterprises with cloud enhancements to minimize downtime and modernize…

Ping Identity Workforce Identity Solutions Now Available in AWS Marketplace

Availability Simplifies Procurement of Ping Identity’s Workforce Solutions for Amazon Web Services Customers to Accelerate Digital Transformation Ping Identity, the Intelligent Identity solution for the enterprise, today announced the availability of its Workforce Identity Solutions in AWS Marketplace. These cloud-ready solutions enable enterprises to secure remote work and boost employee productivity by providing the ability to easily extend access across Software-as-a-Service (SaaS), legacy applications, cloud…

Acxiom Announces New Global Identity Solutions Portfolio to Help Marketers Improve Experiences Everywhere

Portfolio Will Allow a Holistic View of Multiple Customer Identities to Deliver Exceptional Experiences Acxiom, the data and technology foundation for the world’s best marketers, announced the launch of Acxiom Real Identity, a new global identity solutions portfolio that allows a holistic view of multiple customer identities to improve customer insight and deliver exceptional experiences. “Acxiom has built its identity expertise over five decades and has established itself as a leader in identity solutions” Acxiom…

Ping Identity Solutions Accelerate Enterprise Multi-cloud Adoption

Ping Provides Cloud Your Way Identity Solutions That Accelerate Digital Business Initiatives Ping Identity, a pioneer in Intelligent Identity solutions, announced significant updates to the Ping Intelligent Identity™ platform, including improved support for DevOps, multi-cloud automated deployment, as well as secure user authentication experiences that are designed to safely eliminate the use of passwords. These new capabilities broaden Ping Identity’s solution reach across enterprise digital transformation efforts with…

TeleSign Expands Global Services and Launches New Mobile Identity Solutions in France with Bouygues Telecom Partnership

TeleSign, a global leader in mobile identity, announced a new partnership with Bouygues Telecom. The partnership will enable Bouygues Telecom to protect its users from online fraud activities such as Account Takeover (ATO) through Sim Swap & Synthetic Identity fraud. “Having a partner who is able to help anticipate and mitigate new threat vectors is critical to protect our end users and to deliver the highest quality of service to them.” The European digital market has been observing disruptive innovation in recent…

Introducing Okta DynamicScale: Industry-Leading Customer Identity Solution Supports 500,000 Authentications per Minute

Advanced Infrastructure Automation and Intelligence Capabilities Offer Seamless Identity Performance at Incredible Scale for the World’s Largest Sites and Apps Okta, Inc., the leading independent provider of identity for the enterprise, at Okta Showcase announced DynamicScale, a new high capacity customer identity offering that enables transformative scale for the largest businesses and the most highly-trafficked apps and sites on the internet, supporting traffic bursts and extended use of up to 500,000 authentications…

Okta Drives Modern Identity Solutions for Major League Baseball’s Millions of Fans and Zoom’s Fast-Growing Workforce

The Okta Identity Cloud Delivers Seamless Identity Experiences for a Professional Sports Innovator and a Rising Video Communications Brand Okta, Inc., the leading independent provider of identity for the enterprise, announced that Major League Baseball (MLB) and Zoom Video Communications, Inc. have successfully implemented the Okta Identity Cloud. MLB adopted Okta as the identity layer for its millions of digital users, while Zoom rapidly implemented Okta to securely consolidate application access for its growing…

Signal and Flashtalking Partner to Extend Industry-Leading Identity Solution to People-Based Ad Serving Platform

Signal, the leading provider of real-time customer data onboarding and identity resolution, and Flashtalking, a global independent ad serving and ad management platform, announced a strategic integration that extends Signal’s Customer Identity Solution to Flashtalking’s independent ad serving and creative analytics capabilities. The partnership brings together leading providers of independent advertising and marketing technology, giving brands a comprehensive mechanism for delivering personalized dynamic creative…

Drawbridge and LiveRamp Partner to Power Robust Integrated Identity Solution

Leading Identity Resolution Companies Sign Partnership to Extend Precision and Reach of People Based Marketing Drawbridge, the leading provider of identity management solutions, and LiveRamp, an Acxiom company and the leading provider of omnichannel identity resolution, have signed an agreement that gives marketers the ability to better leverage identity resolution across the open web. This partnership solidifies Drawbridge as one of LiveRamp’s preferred partners for probabilistic identity to extend and enhance the extent…

BIO-key Launches PortalGuard IDaaS Cloud Authentication Solution, Enabling Secure and Flexible Identity & Access Management

Delivering Greater Value, Security, & Scale to Customers & Partners BIO-key International, Inc., an innovative provider of identity and access management (IAM) solutions powered by biometrics, announced the launch of PortalGuard IDaaS, bringing the power of its award-winning PortalGuard identity and access management (IAM) platform to the cloud as a fully-hosted, scalable and secure identity-as-a-service (IDaaS) offering. PortalGuard IDaaS is operational, having already processed millions of authentication…

Q5id and Skypoint Announce Partnership to Deliver Industry’s First Proven Identity Management Solution With Integrated Privacy Compliance…

Delivering the world's first proven identity management solution with integrated privacy controls Q5id announced its partnership with SkyPoint Cloud, a leading customer data platform that champions privacy and compliance through connected privacy-first consumer experiences to build integrated privacy controls and compliance with a framework of privacy embedded throughout Q5id platform. With vast amounts of user information, touchpoints, mobile devices and increasing privacy regulations, proving identities while preserving…

Experian Acquires Tapad, a Leading Digital Identity Resolution Provider

Experian, the global information services company, announces that it has completed the acquisition of Tapad – a leading provider in digital identity resolution for marketers that helps to connect brands to consumers, primarily in the United States. Founded in 2010 and headquartered in New York, Tapad provides cross-device data, digital linking and distribution capabilities which will complement Experian’s leading offline identity and marketing data assets. Marketing Technology News: Fuze Named A Visionary In The 2020…

Adelphic Strengthens Identity Resolution Capabilities, Integrates with Adstra

New Partnership Brings Scalable Identity-Based Matching Capabilities Adelphic, a Viant people-based DSP for omnichannel advertising, is expanding its already robust data footprint by announcing its identity based partnership with Adstra, the first Data Bureau designed to help marketers orchestrate the application of data to all dimensions of their efforts. Adstra direct match audiences are now available in a self-service environment across Adelphic’s omnichannel DSP. “Adelphic is excited to be one of very few Direct…

Thales Launches Its Identity Verification Suite, a Secure Biometric Solution for Customer Onboarding

Thales’s Gemalto Identity Verification Suite (IDV) minimizes ID fraud risks by verifying document authenticity so that service providers can digitally check identities of new customers. IDV is designed to onboard more users in a secure remote environment, offering a smooth user experience.  The 100% automated solution leveraging Thales Artificial Intelligence, guarantees user privacy, high-level security and deployment flexibility. Thales, world leader in digital security, has launched its Identity Verification Suite, in…

TransUnion Accelerates Strategic Focus on Identity-Enabled Marketing Solutions with Agreement to Acquire Tru Optik

Tru Optik’s household identity graph and data marketplace position TransUnion as the premiere data-as-a-service provider across connected TV and streaming audio Building on recent investments in identity and consumer insights for marketing, TransUnion has agreed to acquire Tru Optik. Tru Optik is the most relied upon data marketplace and data management platform for connected TV, streaming audio and gaming. Their patented household graph of more than 80 million U.S. homes enables household-level identity, targeting and…

Eyeota Integrates ID5’s Universal ID to Enhance Audience Identity Resolution

In preparation for the cookieless future, Eyeota rolls out data diversity initiative Eyeota, the leading audience technology platform enabling the intelligent use of data, announced its global integration with ID5’s Universal ID to further boost the clarity of its Audience Identity Resolution. Eyeota’s Audience Identity Resolution connects multiple IDs associated with a user enabling marketers to access people-based audiences without third-party cookies. This global integration with ID5 is part of Eyeota’s larger data…