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Pepperjam’s Latest Open API Integration Powers Limitless Discovery and Recruitment of Influencers

Pepperjam, a leader in affiliate marketing technology and services, announced the first of several highly anticipated fully integrated API partnerships with leading all-in-one influencer discovery marketing platforms. The white-label integrations empower marketers leveraging Pepperjam's Ascend™ Platform to swiftly discover and recruit influencers into custom-curated affiliate marketing programs at scale. The automated solution is fully integrated into Pepperjam's Ascend Affiliate Cloud, and immediately gives marketers direct…

Upfluence Software Revolutionizes How Brands Connect with Organic Influencers with Its New One-of-a-Kind Live Capture Identification Tool

Upfluence’s newest organic influencer identification tool, Live Capture, enables eCommerce brands to analyze their website visitors’ social data and locate high-value ambassadors. This boosts the marketing process, since statistics reveal influencers who love a brand are seven times more likely to accept free collaboration or create sponsored content for less Upfluence Software announced the release of its new Live Capture tool that identifies high-value brand ambassadors thereby transforming the way brands locate organic…

Everflow Now Offers The Easiest Way For Brands To Track Performance And Results From Influencers

Unique promo codes create automatically tracking pages Everflow, the cloud-based Partner Marketing platform, today announced further enhancements to their already robust influencer tracking solutions with Coupon Code Tracking URLs, which released this week with their 2.8.0 update. "This functionality brings proven influencer marketing techniques from radio, outdoor and print media to digital marketing," says Jonathon Blais, Co-Founder & CTO at Everflow. "Coupling those with granular analytics throughout the…

How Are Influencers Addressing the Clothing Crisis?

As fashion giants continue to cultivate partnerships that aim to escalate consumer spend, the influencer culture is continuing to notice its environmental impact and social media experts from Influencer Matchmaker review how influencers are responding to the current clothing crisis…  Sustainability has become one of the most searched for terms in fashion in the last year, with an average of over 27,000 searches specifically for ‘sustainable fashion’ each month in 2019, influencers could become the shining light on the…

67% of Social Media Consumers Aspire to be Paid Social Media Influencers

IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, published the results of a social media consumer study examining their perspectives on influencer marketing. The study is part of IZEA Insights, an ongoing research program examining the world of influencer marketing through the lens of consumer, marketer, and influencer participants. Managed by Jana O’Brien at The Right Brain Consumer Consulting, the study collected feedback from U.S.…

Influencers vs Advertising: How Has Consumer Mindset Changed the Way We Buy?

Our screens are filled every day with an array of adverts tempting us to spend, spend, spend – but in an era when consumers value more personal experience, is the power of the traditional paid ad coming to an end? With thousands of retailers competing to advertise their products on almost every platform we view, it’s natural that they are looking for new ways to get their messages across. And that’s where the power of influencers comes in. Current trends show a shift in the consumer mindset, with people wanting to feel…

The Person Behind the Product: The Growing Retail Power of Influencers

Gone are the days when shoppers relied on word-of-mouth recommendations or were influenced by a more traditional TV, radio or newspaper advert before buying a product. Now with over 3.2 billion social media users worldwide, it is faster and easier than ever to market to  consumers – and savvy influencers are taking full advantage, according to leading agency Influencer Matchmaker. “We are increasingly seeing influencers using their social media status as a way to start up a retail brand,” says Amelia Neate, senior…

Veritone® Launches VeriAds™, a New Suite of AI-Enabled Ad Revenue Solutions for Radio and TV Broadcasters, Podcasters and Social Media…

Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE™, announced the full commercial launch of the company’s VeriAds network – a robust suite of revenue solutions that enables radio and television broadcasters, podcasters and social media influencers to generate incremental advertising revenue from premium advertisers. The network’s three turnkey programs – VeriAds Spot Network, MicroMentions™ and Influencer Bridge™ – give media partners access to a wide range of placement…

GoodFirms Research Reveals Inputs of Leading Industry Influencers on Future of PPC-AI Marketing

These days, digital space is evolving swiftly, and you can find a huge rise of innovative ideas and tactics that can be used for branding. As the technology is rapidly changing constantly, it is better to start implementing the latest technologies, strategies and tools to stay ahead of your competitors. It is the era for the Top Digital Marketing Agencies and marketers to analyze and study the new changes that are becoming part of digital advertising. Today, digital marketing itself is…

10 Most Popular AI influencers of Europe

The AI gap in Europe is adding to the digital gap in the continent. McKinsey report says that according to its current assets and digital position in the world, Europe could add some €2.7 trillion, or 20 % to its combined economic output by 2030 if it embraces AI the way the US does it. On one side, previous-generation tools are being used rampantly. On the other side, Europe is home to many pundits in AI. MarTechSeries introduces you to the 10 most popular AI influencers from Europe who can inspire people and policymakers…

50 Most Popular AI-Influencers of North America

It has been more than six decades since the concept of Artificial Intelligence has transformed from imagination to an academic discipline. Influencers, especially those active on social media help give direction to the policymakers and academicians. They keep common men updated on the trends and 'what is what' in AI, Machine Learning and associated concepts like Big Data and BlockChain. AiThority introduces you to the 50 most popular AI-influencers of North America. 1. Bob E Hayes Senior Director of Research and Analytics…

Video Marketing Strategies for Influencers and Brand Ambassadors

In today’s social media crazed era, influencers and brand ambassadors have the same level — if not, more reach than some celebrities do. Why? With computers, phones, tablets, and the internet taking over the world, people aren’t just stuck with televisions for their entertainment. Nowadays, we have videos, blog posts, and vlogs that help entertain and educate us. This is why real gold can be found in being a good influencer and brand ambassador. However, you can’t just simply sit in front of a camera, take a video, and…

Vloggers, Influencers and Content Marketers: Pay Attention to TikTok Content!

If 2018 belonged to Instagram Advertising brands, 2019 is going to be the year of TikTok content marketers. In less than two years of its launch, this ByteDance video-sharing product has already become one of the most downloaded app of the year. In 2018, TikTok surpassed the app downloads recorded by PUBG Mobile, YouTube, WhatsApp and Instagram in the same period. This despite a brief ban on its Marketing and Services due to security and censorship policies. ByteDance is among the most high-valued startups in the tech…

Veritone One Launches Pay-Per-Performance Advertising Platform for Podcast and Social Media Influencers

Influencer Bridge Gives Content Creators Unprecedented Access to Advertisers and Enables Them to Monetize Their Content through Sponsored Ad Placements Veritone One, one of the world’s largest full-service performance-based audio advertising and media agencies, announced the launch of Influencer Bridge, the first of a series of innovative new advertising services. Influencer Bridge is a pay-per-performance advertising platform for influential audio and video content creators on today’s top media channels like podcasts,…

Data Shows Influencer Marketing is on the up –Tools Are Needed to Empower Micro-Influencers

Micro-Influencers Need a Means to Start Monetizing Traffic with Tools That Allow Them to See All Websites That Have Affiliate Offers Available The number of influencers connected to affiliate marketing networks is rising every year, according to recent data from affiliate marketing network Admitad. Sales through new traffic channels such as blogs exceeded $5.5 million in their affiliate network over the first half of 2019 a 40 percent increase from 2018. Micro-influencers are rising in popularity throughout the world…

Influencers Are Winning the Beauty Contest Across Southeast Asia

A New Study from Meltwater Explores How Social Media and Influencers Are Redefining the Way Beauty Shoppers in the Region Discover, Evaluate and Purchase Makeup Move over celebrities; shoppers are increasingly turning to influencers to access beauty trends, looks, content and experiences, as the beauty industry fully embraces the power of influencer marketing. A new report from Meltwater titled ‘Beyond Skin Deep: Understanding the shopping journey of the Southeast Asian beauty buyer’, explores how the industry has…

Why Measurement Matters to Influencers Now More Than Ever

We all know that social media is about influencing and being influenced, but how much is it about trusting and being trusted? According to research from media agency UM, only eight percent of people trust what they read online, and only four percent trust influencers. This data doesn’t change the fact that word-of-mouth is still the most effective form of Marketing. However, amid accusations of follower and engagement fraud, failure to disclose brand sponsorships, and various high-profile influencer scandals, it’s not…

One-Quarter of Small Businesses Use Influencers to Create Content on Social Media, According to Survey

Most small businesses use Facebook, but a new survey shows more than one quarter will increase investment in Instagram in 2019, where influencers are most common One-quarter of small businesses (25%) use influencers to create content on their social media channels, according to a new survey from business portfolio website Visual Objects. Influencers are an accessible source of content and engagement for small businesses looking to build a brand on social media and on Instagram in particular. Visual Objects surveyed 529…

Jumpshot Releases State of eCommerce Data Report that Reveals New Retail Strategies for Sponsored Search, Affiliate Marketing and…

Key Findings Show That Google Has Lost Ground to Amazon for Product Search, Growing 54 Percent in Sponsored Product Views Since Last Year, and That the Top 10 YOUTUBE Influencer Channels Drove 21 Percent of Amazon's Influencer Conversions Jumpshot, the only company that unlocks walled garden data, released the Retail's Emerging Toolbox: Sponsored Search, Affiliate Marketing and Influencers Report, which finds that affiliate marketing sites, influencer marketing and on-site product search have all grown rapidly during the…