Seismic Launches Interactive Content to Improve Digital Engagement for Marketers and Sellers in Summer 2020 Release

Seismic, the industry-leading, and award-winning sales enablement and marketing orchestration platform provider, announced the launch of new Interactive Content capabilities, enabling marketers and sellers to deliver high impact, personalized content at scale. Combined with Seismic's market-leading personalization and content analytics, remote sellers can now come close to mimicking an in-person environment, in which they are adapting to buyer reactions and feedback in near real-time, resulting in higher win rates and faster…

Interactive Content Rakes the Moolah: NextVR Sold to Apple?; Facebook Brings Home Giphy

The time spent on video and chat messaging platforms is rising. Lockdown has further fueled the growth in mobile-based digital interactions. Tech giants are in a ballistic race to acquire and test new-age capabilities in delivering interactive content for seamless experiences. Vlogging platforms like YouTube and Instagram have given us a fair share of celebrity moments already. But, with new AR VR technologies readily available to general masses, we should expect in the rapid spurt of neo-celebrity and influencer…

Interactive Content Pioneer Apester Unveils Social Story Format For Brands and Publishers to Build Audiences and Increase Revenue

After integrating Story Strip, TV Insider, a news and entertainment website owned by NTVB Media, saw its daily revenue jump 87 percent  with an increase of nearly 30 seconds spent on the page Apester, an interactive content engagement platform that brings storytelling innovation to brands and publishers, announced the launch of Story Strip, a social network style content viewing experience. TV insider, an entertainment and pop culture website that saw an 87 percent uplift in daily revenue after working with Apester, is the…

AWeber Now Empowers Use of Dynamic & Interactive Content with AMP for Email

AMP for Email is now Available to AWeber Customers AWeber, a leading small business email marketing and automation platform, announced support of the new Accelerated Mobile Pages (“AMP”) for Email framework. As the first email service provider for small businesses to support AMP’s framework, AWeber now enables customers to send powerful email messages that engage Gmail-users through interactive and dynamic content. Yahoo! mail, Microsoft’s Outlook.com, and Mail.Ru will also support AMP for Email. AWeber now empowers use…

iQIYI Launches World’s First Professional Interactive Video Guideline and Video Platform to Standardize Interactive Content Creation

iQIYI's First Immersive Interactive Drama "His Smile" Coming Soon iQIYI, Inc., an innovative market-leading online entertainment company in China, announced the world's first Interactive Video Guideline (IVG) and Interactive Video Platform (IVP) during the 2019 iQIYI World Conference. With surging demand for personalized content in the mobile and 5G era, iQIYI has launched world's first interactive video guideline and interactive video platform, enabling new means of storytelling and creating new market opportunities…

Private Messages and Interactive Content Are Key to Better Employee Experiences, Report Finds

Speakap Q4 2018 State of Frontline Employee Communications Report Finds Private Messages, Comments & Photos/Videos Made up the Lion's Share of Content on Enterprise Social Network In highly competitive marketplace, a company's success is directly linked to the quality of the employee experience. Delivering an exceptional employee experience is no easy feat – and is often confounded by outdated, inefficient communications tools and processes, device/digital overload and email clutter. But when frontline employees share…

More Creative Power To Interactive Content With Instant Magazine’s Drag & Drop Editor

Instant Magazine Introduces Interactive Drag & Drop Editor, Will This Change Adobe's Long Rule over PDF? Instant Magazine, an Amsterdam-based startup, has introduced an all-new Drag & Drop editor. The editor will provide communications and marketing professionals a choice to move out of legacy slide decks and PDFs and welcome measurable, interactive, and responsive communication assets. In the last three years, Instant Magazine has bagged some renowned brands as clients such as Volvo, Philips, KPMG, PwC, and…

If A Picture’s Worth a Thousand Words, Then Visual, Interactive Content Is Priceless

In recent years, traditional display ads have become less popular in favor of newer formats like native and digital video. According to an IAB study, advertisers in 2017 spent 67 percent more on digital video than they did two years prior. It has become clear that the more visually stimulating an advertisement, the more likely someone will click on it. But what’s after video? This year, as machine learning, artificial intelligence, HTML5 and other tools evolve and are more widely adopted, expect interactive, highly visual…

MPS Interactive Ranks Among the Top 20 Content Development Companies in 2020

Training Industry has recognized MPS Interactive Systems, a leading global provider of learning solutions, as one of the "Top 20 Content Development providers for 2020." This is the eighth time MPS Interactive has been featured as a Top 20 Content Development Company. The Training Industry Top 20 and Watch List reports are prepared annually on critical sectors of the training marketplace to better inform professionals about the best and most innovative providers of training services and technologies. This year, selection…

iClick Interactive Partners with Tencent to Launch Recommendation Management Platform for Culture and Tourism Content

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, announced the launch of a new recommendation management platform for culture and tourism content, jointly developed by iClick and Tencent Culture and Tourism. The new platform leverages Tencent Culture and Tourism's strong data capabilities and iClick's rich content resources and data tracking expertise, to provide operators of domestic tourist attractions in China with a rich array of features including…

TotalAR Transforms Marketing Content from Static to Interactive

Holopundits' Proprietary Enterprise AR Platform Seeks to Bolster the Effectiveness of Marketing Campaigns Worldwide Customer engagement and conversion are challenges for marketing departments everywhere. Traditional forms of advertising often have a low recall value and lead to poor ROI. Mobile advertising continues to grow as consumer engagement habits change. TotalAR takes mobile to new levels with Augmented Reality (AR), allowing for customized, captivating and compelling marketing and branding campaigns. US-based…

AnyClip Launches LuminousX to Build Interactive Contextual Content

Luminousx Is First-Of-Its-Kind Solution Enables Publishers to Respond to Duopoly by Transforming Any Web Page into an Endless, Interactive Contextual Content Feed AnyClip has announced the launch of LuminousX™. LuminousX  is the first end-to-end contextual video content, engagement, and monetization solution. LuminousX enables publishers to face the large technology platforms by enriching any website with an interactive feed of endless ultra-premium and automatically-matched editorial content. AnyClip has established…

Connekt’s New Video Patent Powers Interactive Experiences for Advertising, Commerce and Content Companies

Driving the Most Value Across TV and Other Connected Devices Within the Home Connekt, an innovative technology company activating smarter TV experiences that audiences love, announced it has been awarded a patent for its proprietary technology, enabling audiences to research and purchase items viewed on TV and video. The patented technology, which is already in use by top consumer brands, TV networks and their agencies, makes TV advertising, commerce and content experiences smarter and more effective. Connekt’s patent…

Veer VR Unleashes Interactive VR for All with World’s First Cross-Platform, Coding-Free VR Content Creation Tool

The Era of Passive, Static VR Video Ends Now - Anyone Can Create Exciting, Interactive VR Content, Free of Cost VeeR VR - the global VR content platform announces the release of its web-based, coding-free interactive experience creation tool - VeeR Experience. Traditional VR creation tools entirely generate passive experiences. Instead, VeeR Experience lets VR enthusiasts create engaging interactive VR content drag-and drop, share to VeeR VR with a single click and share with global audiences from 180+ regions and…

Interactive Video Platform Clicktivated Launches The Market’s First Fully Clickable Live Streaming Video Tech

New integration allows viewers to click directly on the products within the live streaming video to shop and for more information Clicktivated, a leader in interactive video that seamlessly connects viewers to products and information in video as they watch, announced the launch of their new live streaming shoppable video technology. Brands will now be able to use Clicktivated as they live stream videos and enable their viewers to click on products to shop directly within the live stream. Marketing Technology News: Zoho…

MarTech Interview with Mark Bornstein, VP of Content Marketing at ON24

"Buyer-led journeys are on the rise. Increasingly we see prospects conducting their own research prior to engaging with a sales representative." Hi Mark, please tell us about your experience as a Martech leader through the COVID-19 crisis. This year, we’ve seen businesses fully embrace digital for the first time. And while that certainly had its challenges, it also unlocked tremendous opportunities, especially for marketers. Companies got creative to stay connected to prospects and customers through new technologies,…

Fall Update: Mapp Cloud introduces a Multitude of New Features – Interactive Emails, Unified Customer Profiles, Cookieless Tracking,…

Mapp, the international provider of insight-led customer engagement, is launching a comprehensive product update of Mapp Cloud, its digital marketing platform. The Fall Update includes 18 new features, improvements, and integrations. The package provides marketers with an even greater ability to use Mapp Cloud and its modules effectively, and specifically focuses on customer intelligence, marketing analytics, personalization, and automation from a single source. COVID-19 and its consequences means that it is more…

BBTV Launches New Mobile Game Offering With Key Content Partner James Rallison

BBTV Holdings Inc. a media tech company that uses technology enabled solutions to help content owners become more successful, is announcing the launch of a mobile gaming app, “TheOdd1sOut: Let’s Bounce” in partnership with James Rallison, the creator of one of YouTube’s most popular channels. The Mobile gaming apps revenue stream is a key part of BBTV’s Plus Solutions, helping to further unlock value from BBTV’s compelling portfolio of content partners and driving revenue expansion for both BBTV and its content owners.…

VERB Appoints Kym Nelson as Chief Content Officer

Seasoned digital advertising and sales executive to boost new division VERB Technology Company, Inc., a leader in interactive video-based sales enablement applications, including interactive livestream ecommerce, webinar, CRM and marketing applications for entrepreneurs and enterprises, announced the appointment of Kym Nelson as Chief Content Officer for a new division of the Company. A digital advertising and sales executive recognized as a subject matter expert on gaming, live streaming media, eSports and branded…

Entravision Communications Corporation Acquires a Majority Stake in Cisneros Interactive

Entravision Communications Corporation, a leading global media, and marketing technology company, and Cisneros Interactive, a digital advertising company serving over 2,000 brands and agencies each month across the U.S. and Latin America, announced that Entravision has acquired a majority investment in Cisneros Interactive. This investment deepens and enhances Entravision’s digital product offerings, while positioning the combined platforms to be one of the largest premier digital advertising companies serving the U.S.…