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Wayin Partners With Adobe To Collect Zero-Party Data Through Interactive Experiences

Wayin Becomes Business Tier Partner in Adobe Exchange Partner Program to Enable Non-Technical Marketers to Quickly Create Interactive Marketing Experiences That Collect Zero-Party Data and Drive Personalized Engagement Wayin, the Zero-Party Data Platform, announced that it has become a Business Tier partner in the Adobe Exchange Partner Program. The modern marketer has to find the balance between consumer demand for increased privacy and tightened data controls, and an expectation for better personalization,…

Connekt’s New Video Patent Powers Interactive Experiences for Advertising, Commerce and Content Companies

Driving the Most Value Across TV and Other Connected Devices Within the Home Connekt, an innovative technology company activating smarter TV experiences that audiences love, announced it has been awarded a patent for its proprietary technology, enabling audiences to research and purchase items viewed on TV and video. The patented technology, which is already in use by top consumer brands, TV networks and their agencies, makes TV advertising, commerce and content experiences smarter and more effective. Connekt’s patent…

Kaon Interactive Announces Non-Immersive VR, First Enterprise Marketing Platform to Bring Virtual Reality Experiences to Every Device

Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, announced two key milestones: the launch of an industry innovation, "non-immersive" VR (virtual reality), and the receipt of a coveted industry award. A new technology evolution to Kaon's High Velocity Marketing Platform®, non-immersive VR extends the value of the company's existing virtual reality-based B2B marketing solution by delivering these experiences not just on VR headsets, but now on smartphones, tablets, desktop…

3Cinteractive Releases 4th Annual Mobile Loyalty Report, Highlighting Customer Demand for Conversational Experiences

3Cinteractive (3C), a leading provider of mobile marketing services, announced the results of their fourth annual mobile loyalty program survey and report, which uncovers loyalty engagement preferences for consumers and opportunities for brands to improve their loyalty programs through mobile. The full report is available in the 2019 Mobile Loyalty Report: Getting Conversational with Customers. 3C presented a mobile loyalty survey to 3,000 US consumers and brand marketers during April to gather year-over-year data on the…

Private Messages and Interactive Content Are Key to Better Employee Experiences, Report Finds

Speakap Q4 2018 State of Frontline Employee Communications Report Finds Private Messages, Comments & Photos/Videos Made up the Lion's Share of Content on Enterprise Social Network In highly competitive marketplace, a company's success is directly linked to the quality of the employee experience. Delivering an exceptional employee experience is no easy feat – and is often confounded by outdated, inefficient communications tools and processes, device/digital overload and email clutter. But when frontline employees share…

Introducing Kiosk: Raydiant’s New, Interactive Tool for Driving Customer Engagement

Kiosk enables businesses to provide engaging self-service touchscreen experiences tailored to each customer's unique needs Raydiant, the customer-rated #1 digital signage provider, has evolved their Experience Platform to include another exciting dimension of customer interactivity: Kiosk touch technology. Kiosk allows businesses to create and customize interactive touchscreen experiences tailored to their customer base. Marketing Technology News: Kingspan Moves to the Cloud with 8×8 to Support Global Growth and…

Qubit to Deliver More Relevant Shopping Experiences with Google Cloud’s Recommendations AI

Early adopters of Recommendations AI have experienced a 90% increase in click-through rate and 40% uplift in conversions Qubit, a leader in AI-led merchandising and personalized experiences, announced it has furthered its partnership with Google Cloud, making Recommendations AI available for eCommerce teams. The product recommendations solution is deeply integrated within Qubit’s new product interface for merchandising, enabling eCommerce teams to leverage Google Cloud’s latest AI technology. Included in the offering is…

Kaltura Helps SAP Create Innovative Interactive Customer Experience During Coronavirus Lockdown

New Customer Experience Portal Proves More Effective, Engaging Way to Present Customer Enablement Kaltura, the video cloud, announced today that SAP successfully implemented Kaltura Video Platform as a Service (VPaaS) for their new open beta of the SAP CX Enablement Portal. This innovative probing experience, where listening to the customer is always the highest priority, allows SAP to quickly go-to-market with a timely offering and bringing together their CRM and Customer Experience enablement materials all in one,…

AWS Announces Amazon Interactive Video Service (Amazon IVS)

Amazon IVS gives customers the ability to add live and interactive video in their mobile and web applications in minutes, using the same technology as Twitch (one of the most popular live streaming services in the world) Amazon Live, Blackboard, 17Live, DeNa, and ScreenCloud among customers using Amazon IVS Amazon Web Services, Inc. (AWS), an Amazon.com company, announced the general availability of Amazon Interactive Video Service (Amazon IVS), a new fully managed service that makes it easy to set up live, interactive…

Product Launch: Amazon Interactive Video Service (Amazon IVS) with Live-Streaming Capabilities

User generated Content to build engaging live stream experiences -- Video, Podcast and Audio Books are Perfect Ways to Interact with Audience Groups and Generate Revenue with Scalable Effectiveness “Hey, create your own Amazon Prime Videos Series!” How would you feel if someone from Amazon Web Services informs you can actually do this now? OK, joking right? Oh, really, it’s awesome. I like watching videos, but can’t create one. I want to do it… let’s do it. That’s OK… The truth is, AWS has actually…

Weyland’s Push Interactive Becomes Logiq

LogiqX Data Engine Generates Valuable Consumer Insights for Leading Enterprises and Brands Weyland Tech, Inc., a leading global provider of eCommerce, mCommerce and fintech business enablement solutions, has renamed its fast-growing eCommerce-focused subsidiary from Push Interactive to Logiq. The new name reflects the evolution of Logiq from a direct-to-consumer eCommerce managed services company to a provider of data-driven consumer intelligence. The LogiqX™ data engine, powered by proprietary methodologies and AI…

Customer Expectations are Changing as Digital Processes Streamline Experiences

How businesses can adapt and develop digital processes to new customer habits while staying true and connected to their existing clientele. As customers experience disruptions to their daily routines stemming from COVID-19, they are adapting to new systems powered by digitization that are reshaping their behaviors and preferences. How do businesses adapt to these changes and remain connected with their customers? Amid the COVID-19 pandemic, companies and communities have been forced to implement digital solutions to…

Octopus Interactive Presents Innovative New “Rideshare” Marketing Platform

Octopus Interactive, the largest network of interactive screens inside Uber and Lyft vehicles was a first-time presenter at the Interactive Advertising Bureau NewFronts 2020, the leading digital advertising gathering. Octopus presented The Daily Ride to provide insights around the growing trend of rideshare marketing. Topics included the total addressable market, rideshare passenger demographics, current market opportunities, the future of rideshare marketing, and in-car games. Octopus enhances the rideshare experience…

Kaon Interactive Helps Businesses Get Back to Business, Offering a Free COVID-19 Space Planning Tool

Eliminates the cost of expensive space planning methods, to aid organizations with shifting social distancing guidelines and regulations Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, announced the launch of its free COVID-19 Space Planning Tool. The first-of-its-kind interactive tool for COVID-19 space planning uses 3D technology to visualize floorplan configurations and safe distancing guidelines. In just minutes, the web-based Kaon COVID-19 Space Planning Tool…

Brightcove Launches Industry-Leading Virtual Event Experiences Solution

New solution includes customizable, immersive, live, and always-on video experiences to help brands pivot physical events to virtual Brightcove Inc., the world’s leading video technology platform, announced Brightcove Virtual Event Experiences, a solution that allows organizations to deliver high-quality virtual events featuring bold, interactive experiences. Responding to a crucial market need, Brightcove Virtual Event Experiences enables organizations to host events with market-leading video technology to engage with…

Interactive Content Rakes the Moolah: NextVR Sold to Apple?; Facebook Brings Home Giphy

The time spent on video and chat messaging platforms is rising. Lockdown has further fueled the growth in mobile-based digital interactions. Tech giants are in a ballistic race to acquire and test new-age capabilities in delivering interactive content for seamless experiences. Vlogging platforms like YouTube and Instagram have given us a fair share of celebrity moments already. But, with new AR VR technologies readily available to general masses, we should expect in the rapid spurt of neo-celebrity and influencer…

Kaon Interactive and Customer Ricoh USA Win Communicator Award Honoring Creative Excellence for Marketing Professionals

Kaon Interactive, the leading provider of interactive sales and marketing applications for global B2B brands, today announced the organization is the recipient of two Communicator Awards. Kaon and customer Ricoh USA won an Award of Excellence in the Integrated Campaign category for Ricoh's Print Solutions Application. Additionally, Kaon earned an Award of Excellence in the Marketing Effectiveness category based on a digital customer engagement application they developed for the world's leading independent, end-to-end IT…

KERV Interactive Honored as Gold Stevie Award Winner in 2020 American Business Awards

Stevie winners will be celebrated during virtual awards ceremony on August 5 KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, was named the winner of a Gold Stevie Award in the Data Visualization Technology category in the 18th Annual American Business Awards®. The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public…

Marketers Leapfrog into Digital-first Era Through Data-driven Experiences Powered by ON24

Enterprises around the world turn to ON24 to execute a digital-first marketing strategy and drive sustainable revenue growth With businesses no longer able to connect with audiences in person, digital-first events are now the new normal. That's why companies of all industries and sizes are turning to ON24, the technology leader helping businesses innovate their marketing through interactive, data-rich digital experiences. Because of the engaging, data-rich format of ON24 webinars and virtual event experiences,…

Kaon Interactive Announces Video Conferencing Connection to Elevate Virtual Sales and Marketing Engagement

Used in Conjunction with Virtual Meetings, Interactive Applications Improve Customer Engagement and Knowledge Retention, While Working Remotely Kaon Interactive, the leading provider of interactive sales and marketing applications for global B2B brands, today announced the ability for their Kaon High Velocity Marketing Platform® to ubiquitously connect with any video conferencing tool (WebEx, ON24, Zoom, Skype, etc.). This one-click connection provides a seamless way for Kaon's interactive applications to be immediately…