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Mediafly Launches Content Hub to Dynamically Personalize Sales Content Experience Across Entire Buyer’s Journey

New product offering empowers marketing and sales teams to improve content engagement and accelerate path to purchase Mediafly, a provider of sales enablement technology, content management, and advisory services that create interactive, value-based selling experiences, announced Mediafly Content Hub, a solution providing marketers the ability to manage public-facing website sales content, customer-facing sales content and internal-only sales content all in one place, allowing teams to share relevant, engaging and…

StrategyBox Announces $2 Million In Seed Financing To Make Customer Journey Mapping

StrategyBox, a marketing analytics platform that makes it easy to understand what marketing activities drive sales, has closed a $2 million seed round with Fuel Ventures of London, England. This investment is a first in Canada for Fuel Ventures. Mark Pearson, General Partner of Fuel Ventures, said, “Our team sees StrategyBox as the future of marketing reporting. They show a company the journey a customer takes from first touch to sale. Then provide AI-powered recommendations on what content, ads and activities most…

Journey Unveils Award-Winning Trusted Identity Platform, Fundamentally Transforming Customer Experience

Journey has designed a completely new approach to solving the digital identity challenge throughout every customer interaction using an innovative network and platform Journey is announcing a new way to verify customer identity and secure digital customer interactions using an award-winning and patent-pending "Zero Knowledge" network-based approach. It is the first and only platform that solves for privacy, security, and customer experience simultaneously, which unlocks huge improvements in customer satisfaction, fraud…

Alterian Named a Leader in Journey Orchestration Platforms Evaluation by Independent Research Firm

Alterian received the highest score possible in the Journey Orchestration, Quality of Visualization, Client Experience, Usability, and the Commercial Model criteria Alterian has been recognized as a Leader in The Forrester Wave: Journey Orchestration Platforms, Q2 2020. The report identifies and evaluates the most significant journey orchestration platforms in the market, evaluating current offering, strategy, and market presence. As Forrester states on its site for the upcoming CX North America event, “The pandemic is…

Relay42 Partners with Tapad for Optimised Customer Journey Orchestration Capabilities

The partnership will empower businesses with an expanded view of mobile and help transition to a world beyond cookies Tapad, a global leader in digital identity resolution, has partnered with Relay42, a global leader in data marketing technology backed by Artificial Intelligence (AI). The partnership will provide brands and agencies across EMEA and APAC with a greater range of digital device identifiers to actively support a variety of business objectives, including enhanced consumer experiences. Marketing Technology…

NICE Named a Leader in Journey Orchestration by Top Analyst Firm

NICE Customer Engagement Analytics receives the highest rating possible in 18 criteria and is recognized for its ability to transform customer and agent journeys NICE announced that it has been acknowledged as a Leader by Forrester Research in "The Forrester Wave™: Journey Orchestration Platforms, Q2 2020" report. Uniquely, among the vendors evaluated NICE received the highest possible scores in the Data Fusion category, highlighting the ability of its Customer Engagement Analytics (CEA) solution in helping organizations to…

Coveo Named a Strong Performer in Journey Orchestration Platforms

Experience Intelligence Leader Debuts with Highest Possible Score in Market Presence Coveo announces today that the Coveo Experience Intelligence Platform has been named a strong performer in The Forrester Wave™: Journey Orchestration Platforms, Q2 2020 and received among the highest scores possible in the Market Presence category. “The platform is a good fit for firms looking to unify data to transform digital and employee experiences and increase self-service and content relevancy,” the report says. Marketing…

Decooda’s CX Workout Software Ranked as a Leader in Customer Journey Mapping Platforms Evaluation

CX Workout achieves top scores in Journey Testing and Optimization (tied), and Planned Enhancements criterion, highest scores possible in Client experience, and Usability criteria Decooda International was among the select companies that Forrester invited to participate in its report: The Forrester Wave™: Journey Mapping Platforms, Q2 2020. In this evaluation, Decooda's top scores were in Journey Testing and Optimization (tied), User Research, Planned Enhancements and Services, Client experience, and Usability.…

Usermind Named a Leader in Customer Journey Orchestration

Usermind, the creator and pioneer of Experience Orchestration (XO), announced that independent research firm Forrester has named it a Leader in The Forrester Wave: Journey Orchestration Platforms, Q2 2020 report. Among the 11 vendors evaluated, Usermind's XO Platform received the highest score in the Current Offering category. Additionally, Usermind was the only vendor to receive five out of five ratings in each of the sub criteria of Journey automation and orchestration; as well as Services, client experience, and…

Pointillist Cited as a Leader in Journey Orchestration Platforms by Independent Research Firm

Pointillist received the highest score possible in the Strategy criterion and for 11 out of 21 Current Offering criteria Pointillist, an award-winning provider of customer journey analytics software, announced that Forrester Research has named it as a Leader in The Forrester Wave: Journey Orchestration Platforms, Q2 2020. The Pointillist Customer Journey Analytics platform supports a comprehensive approach to customer journey management. By aggregating customer data from any source, Pointillist enables CX, analytics,…

Thunderhead Named a Leader in Journey Orchestration Vendor Research

Thunderhead’s ONE Platform achieves the highest possible score in Strategy Thunderhead, the global leader in customer engagement and journey orchestration, has today been named as a Leader in The Forrester Wave™:  Journey Orchestration Platforms, Q2 2020. The Wave analysis identifies the most significant journey orchestration platforms, evaluating them on strategy, current offering and market presence. Thunderhead scored the top marks possible in every Strategy criteria and the maximum possible score in the category. …

Kitewheel Positioned as a Leader in Customer Journey Orchestration Report, by Independent Research Firm

Noted for Real-Time Decisioning with highest scores possible in Journey Testing and Optimization, Security, and Scalability   Kitewheel, provider of the leading Customer Journey Management Hub, announced that Forrester Research, Inc. has placed its platform in the “Leaders” category in The Forrester Wave: Journey Orchestration Platforms, Q2 2020. The company’s Wave rankings included the highest scores possible in the journey testing and optimization category as well as in the technology criteria, which focuses on…

Nuxeo Launches New “Content Journeys” Podcast Series to Examine the Role of Content in Business

Monthly discussions examining the journeys organizations take with their content and how it can be used by businesses to build competitive advantage Nuxeo, the leading cloud-native Content Services Platform, today announced the launch of "Content Journeys," a new monthly Nuxeo podcast series providing valuable lessons in how organizations can build competitive advantage from content. Hosted by Nuxeo Director of Product Marketing Alan Porter, Content Journeys is a monthly discussion about the world of content in…

LiveU HEVC Technology Supports Unique Live Coverage of NASA Astronauts’ Journey to SpaceX Launch Pad for Historic Mission

Global news organizations can pick up live feeds from SpaceX Crew Dragon launch of NASA astronauts from American soil via LiveU Matrix  LiveU is proud to assist NASA TV with transmitting live video of the journey of NASA astronauts Robert Behnken and Douglas Hurley on the SpaceX Crew Dragon spacecraft, lifting off on a Falcon 9 rocket from Launch Complex 39A at Kennedy Space Center on May 27th. The historic event marks the first time US Astronauts travel to the International Space Station from US soil in nearly nine…

Uberflip Launches Marketplace to Unify the Martech Stack and Help Marketers Orchestrate the Buyer Journey

Uberflip, the leading cloud-based content experience platform, today announced the launch of the Uberflip Marketplace, an ecosystem of apps and integrations dedicated to helping marketers connect Uberflip with their martech stack to seamlessly orchestrate the buyer journey. Today’s marketers rely heavily on technology to interact with buyers across the entire journey. They must be able to unify these technologies to unlock valuable data and enhance product capabilities. The ability to accomplish this allows them to design…

Adhesion Wealth Launches Customer-Centric Website Offering Digital Journeys for Advisors & Asset Managers

Redesigned Homepage Provides Information & Resources for RIAs Changing Platforms, RIAs Rethinking Outsourcing, Advisors Seeking Independence & Asset Managers Adhesion Wealth (Adhesion), a Vestmark company, has rolled out a new website designed to take customers on digital journeys showing how Adhesion's solutions and services can help them achieve goals and overcome challenges. The new Adhesion homepage enables registered investment advisors (RIAs) changing platforms, RIAs rethinking outsourcing, advisors…

My Journey to Becoming ABM Certified

We are all living in chaotic times and feeling like we have zero control over anything. With everyone working from home and worrying about their careers, there is something we can control, our professional development. In 2019, I decided to become a certified ABM expert by completing Demandbase's certification program. I want to share my story to encourage you to take steps to invest in your professional development now to prepare for your future.  When I first learned about Account-Based Marketing (ABM), it seemed like…

Talend Accelerates the Journey to Lakehouse Paradigm with Expanded Databricks Partnership

Continued momentum with Databricks provides reliable, high-quality data for machine learning workloads; Data teams can quickly unlock insights for businesses using Databricks and Delta Lake Talend, a global leader in cloud data integration and data integrity, announced its continued partner momentum with Databricks. With the Winter '20 release of Talend Data Fabric, including Stitch Data Loader for data ingest, Talend now supports Delta Lake. The comprehensive support enables data ingestion into lakehouse environments…

SugarCRM Launches Sugar Integrate, a Cloud-Based Integration Platform to Eliminate Data Silos and Help Companies Achieve a Seamless View of…

SugarCRM Inc. the company that helps organizations deliver exceptional customer experiences, announced the launch of Sugar Integrate, to help companies more easily and efficiently integrate with more than 200 business applications. Sugar Integrate increases the effectiveness of Sugar’s time-aware CX platform for CRM, marketing automation, and customer service, delivering unmatched customer experience throughout every stage of the customer lifecycle. “A critical aspect for companies competing in the CX market is the quality…

New Visualizations in Airship Journeys Offer Breakthrough Simplicity to Perfect Cross-Channel Customer Experiences

New capabilities unify all aspects of journey creation, management and optimization, making it fast and easy for marketers to achieve success with cross-channel customer engagement Customer engagement company Airship revealed new Airship Journeys visualizations that make managing in-the-moment cross-channel customer experiences dramatically simpler and more effective for marketers. Now, for the first time, marketers can quickly zero in on underperforming campaigns with high-level views of performance and journey…