Near Acquires Location Intelligence Platform Teemo

Near, the world's largest source of intelligence on people and places, announced it is acquiring Paris-based location intelligence platform, Teemo. The strategic acquisition of Teemo will enable Near to offer more advanced data intelligence products, including audience curation and data-driven marketing capabilities, to customers in the European market. The move will also help Near firmly establish its position to service global companies headquartered out of Paris. Marketing Technology News: Criteo Integrates with Oracle…

Smartling Announces New Integration with Yext to Translate Location Data

Smartling, the #1 rated translation management system by users on G2, announced a new translation integration with Yext, the Search Experience Cloud company. With this new integration, Smartling and Yext clients around the world can leverage Smartling’s translation automation, localization, language translation, and visual context solutions to simplify the complexity of scaling location data hosted in Yext into any language. “In our global economy, it’s critical for businesses to provide official answers to all of their…

simMachines’ New Platform Offers Location-based Brands the Ultimate Dashboard

simMachines, Inc., the leader in Explainable AI/Machine Learning (XAI) applications, announced the general availability of personifyAI, a subscription solution for location-based brands to remove the expensive and laborious effort needed to harness the benefits of location-based data. personifyAI leverages sophisticated AI and machine learning to quickly and easily develop meaningful audience segments from location-based data and monitor their performance over time. Armed with these insights, marketers can identify,…

Fuze Facilitates Global Communications with New Patent for Temporary Allocation of Phone Numbers

Patent empowers users across the globe with more reliable and flexible calling Fuze, the leading cloud-based communications provider for the modern global enterprise, announced that it has been awarded a new patent for temporary allocation of anchor addresses (e.g., phone numbers) and expanding communication and calling capabilities for Fuze users around the globe. Marketing Technology News: Centro Positioned as a Challenger in the Gartner 2020 Magic Quadrant for Ad Tech The U.S. Patent and Trademark Office (USPTO)…

Stirista Acquires Nikaza’s Attribution and Location Intelligence Engine

Latest Acquisition Further Enhances AdStir Self-Serve Media Buying Platform with Multi-Touch Attribution Stirista, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced today the acquisition of Nikaza, an location-based data measurement and attribution platform. The Nikaza acquisition allows Stirista to further enhance its data-driven self-serve media buying platform, AdStir, by allowing brands and agencies to run omnichannel campaigns and measure their…

Comscore Continues Cross-Platform Measurement Innovation with New US Patent for Device Co-Location Identification

Achievement emphasizes Comscore's dedication to development and enhances cross-platform measurement capabilities Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the US Patent and Trademark Office has granted its patent on "System and Methods for Transmitting Content Based on Co-Location." Marketing Technology News: Cloudingo Sees Accelerated Growth And Adoption; Case Study With MuleSoft This patent covers Comscore's proprietary device graph, a…

Location Sciences Recognizes InMarket’s Stellar Location Precision and Accuracy in Initial Audiences Audits

InMarket received the highest rating across an initial set of audiences over a variety of categories, and partners with Location Sciences for ongoing audience certification InMarket, the leader in 360-degree consumer intelligence and real-time activation, announced it will be offering its partners and customers access to targeted audiences complete with third party location verification and transparency. This comes on the heels of recent data audits completed by Location Sciences in which several InMarket audiences across…

Digitalkites Partners With Lifesight to Bring Location Intelligence & Offline Store Attribution Capabilities to Its Clients

Digitalkites, an identity resolution company with products AudiencePlay & AudiencePrime, joins hands with Lifesight, a trusted real-world intelligence company, to power its platforms play and prime to bring location intelligence and offline store attribution capabilities. Marketing Technology News: ABM Platform Terminus Teams Up With Invado Solutions A new-age open ecosystem, Digitalkites is known for enabling brands, publishers, and end-users to drive towards ideal audience-centric marketing. And with its…

Revcontent Launches Browser Targeting to Allow Advertisers to Optimize Spend and Budget Allocation

Revcontent launches Browser Targeting to offer advertisers deeper scaling opportunities with additional targeting segmentation Revcontent, a leading content discovery platform used by the world's most prominent media companies, launches Browser Targeting, a brand new, highly requested advertiser targeting option. Revcontent advertisers are able to drive highly engaged audiences from premium publishers into all stages of the marketing funnel, increasing sales, audience growth and brand loyalty, and browser targeting will…

Study Shows Consolidating Technology Platforms Increases Localized Marketing Success of Multi-Location Businesses

70% of Multi-Location Marketers Show Increased Performance From Consolidation Today, SOCi, the leading all-in-one platform for “next-level” multi-location marketers, released a new commissioned study conducted by Forrester Consulting outlining the critical importance a localized marketing strategy has on the success and health of a multi-location business, and the best practices that multi-location marketers have implemented to increase their success. “500 companies in the Americas that have achieved the highest growth…

Mapp Releases Summer Update: Location-Based Targeting, Marketing Hacks and New Integrations

Mapp, the international provider of insight-led customer engagement, is expanding its modular marketing platform Mapp Cloud with a comprehensive product update. The Summer Update consists of 17 new functions and optimizations that improve efficiency across marketing analytics, customer intelligence and cross-channel marketing. Special emphasis has been placed on improving the ease of mobile marketing, while creating better links between the individual Mapp modules and third-party systems. This quarterly product…

Mapp Releases Summer Update Location-Based Targeting, Marketing Hacks and New Integrations

Mapp, the international provider of insight-led customer engagement, is expanding its modular marketing platform Mapp Cloud with a comprehensive product update. The Summer Update consists of 17 new functions and optimizations that improve efficiency across marketing analytics, customer intelligence and cross-channel marketing. Special emphasis has been placed on improving the ease of mobile marketing, while creating better links between the individual Mapp modules and third-party systems. This quarterly product…

Airship Data Study: Location Opt-in Has Reached Its Highest Rate in Years

Airship’s State of Global Mobile Engagement 2020 report provides key year-over-year mobile trends and clarifies the impact of the coronavirus pandemic on mobile apps Customer engagement company Airship revealed top-level results of its global benchmark study, examining the state of mobile app behaviors across nearly 750 million people worldwide. To distinguish between the impact of the pandemic and longer-term changes due to growing data regulations, more stringent app review policies by Apple and Google and ongoing…

Khoros Launches New Data Hosting Location in Sydney, Australia

Khoros, a global leader in digital-first customer engagement software, announced the launch of its newest data hosting location in Sydney, Australia, which will allow the company to deliver enhanced software performance and data privacy confidence for its customers in Australia and New Zealand. The Asia-Pacific (APAC) region is one of the fastest-growing markets for Khoros, given its accelerated pace toward digital transformation and widespread shift to cloud computing. With local data hosting, Khoros is even better…

Siemens to Equip 600 Locations With Its Workplace Experience App Comfy

Global deployment of smart office app for safe return to the workplace lays foundation for future-proof digital workplaces First phase focuses on workplace re-entry during COVID-19 pandemic; second adds features for future smart offices Eventually available to 100,000 Siemens employees in 30 countries Rollout supports mobile working of Siemens’ new normal work model Siemens is deploying its workplace experience solution Comfy across its global offices, targeting approximately 600 company locations, by October…

SS8 Announces Location Data Solution for Lawful Intelligence

Analysis and Visualization of Location Data to Empower Law Enforcement Agencies SS8 Networks, the leader in Lawful Intercept and Monitoring Center platforms, announced it has expanded its real-time data analysis capabilities to include location data. Used by law enforcement agencies, the "Globe" component of their Intellego XT monitoring center provides mapping and timeline visualization of location intelligence for suspects-of-interest. Marketing Technology News: Bidmath Brings First of Its Kind Advertising Technology…

GoodData Launches Support for Location Intelligence

New Geo-Mapping Capabilities Provide Companies with Location-Based Business Insights GoodData, a leading global analytics company, announced new geo-mapping capabilities to better meet the needs of companies seeking location data analytics to inform strategic decision making. This new set of analytical visualizations, analytics, and modeling techniques results in GoodData providing the most advanced support for geolocation in the analytics industry for market trends evaluation, site selection, asset tracking and…

Esri Named a Leader in Location Intelligence Platforms Report by Independent Market Research Firm

Esri, the global leader in GIS, location intelligence, and mapping technology, announced that the independent market research firm Forrester recognized the company in The Forrester Wave: Location Intelligence Platforms, Q2 2020 Evaluation. The report acknowledges Esri’s leadership in location intelligence technology and highlights the company’s long-term commitment to the development of a shared global geospatial infrastructure. Marketing Technology News: Getting BIMI-Ready: How DigiCert-Valimail Partnership Enforces VMC/…

Omdia Index Ranks HERE as Top Global Location Platform for Enterprises

“HERE is once again in pole position, widening the gap with Google” - Omdia Mitsubishi Corporation and NTT’s investment in HERE highlight company’s industry strength and global appeal Business and industry analysts at Omdia have placed HERE Technologies on top of their most recent Location Platform Index. The company overtook Google in the 2018 and 2019 Indexes, and this year Omdia extended the lead for HERE based on the core geospatial capabilities of its location platform and market reach for users. The Omdia…

How Precise Location-Based Advertising is the Future of Mobile Marketing

Here is a familiar situation: you are walking down a street and (provided that your GPS is on and you have a Wi-Fi signal) you go past a storefront that then serves your phone a mobile ad or coupon offer. But what if there were so many brick-and-mortar stores on that street that the ad you were served was for the wrong store? Or maybe you get the right ad for a store you usually frequent, but at that time when you are passing it, you don’t need it? The above scenarios are both a misplaced opportunity and a missed advertising…