SmartSoft Integrates Digital Element’s IP Geolocation Technology to Bolster Fraud-Prevention and Anti-Money Laundering Solutions in Latin…

Company Will Use IP Data to Help Protect Assets for More Than 100 Million Financial Accounts Throughout the LATAM Region Digital Element, the global geolocation data and services provider, announced today that SmartSoft will incorporate its NetAcuity IP datasets to enhance solutions developed for the prevention of fraud, money laundering and risk within the Latin American financial industry. “Significant fraud losses, large amounts of false positives, and serious adverse effects on customers’ experiences are the results…

Study Shows Consolidating Technology Platforms Increases Localized Marketing Success of Multi-Location Businesses

70% of Multi-Location Marketers Show Increased Performance From Consolidation Today, SOCi, the leading all-in-one platform for “next-level” multi-location marketers, released a new commissioned study conducted by Forrester Consulting outlining the critical importance a localized marketing strategy has on the success and health of a multi-location business, and the best practices that multi-location marketers have implemented to increase their success. “500 companies in the Americas that have achieved the highest growth…

Dwise Improves Geotargeting With Digital Element’s Location-based Technology

Specialist Media Agency Selects Industry-Leading IP Geolocation Technology to Increase Accuracy of Ad Targeting Digital Element, the global IP geolocation data and services provider, announced that Stockholm-based digital advertising specialist, Dwise, has chosen its NetAcuity technology to improve ad targeting for its clients. Dwise improves geotargeting with Digital Element’s location-based technology Dwise focuses primarily on programmatic media to help brands engage with their target audiences. By…

Location Intelligence Meets Decision Technology: SiteZeus Leads Shift into New Prescriptive-Led Growth Era

SiteZeus is excited to be at the forefront of a transformative change occurring within the location intelligence sector. Its artificial intelligence-powered platforms are providing solutions that are helping introduce emerging and established brands to a new age of Prescriptive-Led Growth (PLG). So, what is PLG? Simply put, PLG is prescribing location-based decisions to unique brands with the use of A.I and machine learning. Prescriptive-Led Growth represents a seismic shift in bringing science to the often-complex…

Unacast Announces New Technology Breakthrough, Bringing Massive Scale to Contextual Location Data Products

Translating Raw Pings Into Meaningful Stream of Events Provides Insight into 100 Million More Daily Visit Events Unacast, the leading transparent and contextualized location data platform, announced new products and features that offer marketers, researchers, and other location-focused businesses access to increased scale and unprecedented transparency into device behavior while maintaining high quality, thanks to major advancements to its location data algorithm. The new product, Uncontextualized Visits, translates raw…

Thinknear Launches Geolink, the First Self-Serve Mobile Advertising Platform to Include Location Score Technology

Partners, Agencies, and Brands Can Leverage Company’s Powerful Location Data to Target Audiences at Scale Thinknear by Telenav, a leading location-based mobile marketing company, announces the release of Geolink, a self-serve mobile advertising platform that utilizes the company’s proven location-targeting and campaign-optimization technology. Geolink enables users to manage all aspects of their campaigns directly within the platform, allowing for greater control, efficiency, and performance. It leverages Thinknear’s…

Simpli.fi’s Geo-Fencing Technology Suite Recognized for Best Use of Location by the Local Search Association

2018 Ad-To-Action Awards Celebrates Innovation in Location-Based Media and Marketing Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, has been recognized by the Local Search Association (LSA) as best in class for use of location data for audience targeting, competitive intelligence, customer experience improvements and attribution for its Geo-Fencing product suite. The award was bestowed at LSA’s LSA18 Conference in Chicago on May 1. The award honors Simpli.fi’s…

Esri Partners with Alibaba Cloud for Location Intelligence Technology 

New Partnership Agreement Allows Esri's Excellence in GIS to Include Alibaba Cloud's Cloud Computing Expertise Esri, a leading mapping data and spatial analytics, has announced that it has entered into a partnership with Alibaba Cloud, the cloud computing subsidiary of the Alibaba Group. The new agreement will enable the partners to provide enhanced capabilities to customers seeking to implement Esri's technology on the Alibaba Cloud. Read More: Follow That Puck: Multi-Channel, Multi-Location Marketing Is Moving…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from UENI, Adverty, Comscore, Adform, to Winterberry Group. UENI Announces Extended Support for Small Businesses with Free E-Commerce Services UENI Ltd, the London-based creator of free websites for small businesses announced that it is extending its support to entrepreneurs and small business owners. From today, January 7th, it will provide a multi-product shopping cart, flexible…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from iSpot (TV Advertising), Allocadia (Marketing Attribution), Jellyfish (Marketing Automation), Medallia (Customer Experience Management), to Salesforce (Analytics). iSpot Acquires Ace Metrix iSpot.tv has acquired Ace Metrix, a pioneer in attitudinal measurement for TV and video creatives. The deal delivers the marketplace a single-source solution for tracking the business outcomes and…

MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Candid (B2B Commerce), The World Counter (Content Management), Overseas Adventure (Technology), Click (Native & Programmatic Advertising), to Samba TV (Entertainment). Candid Set Out for World’s First Fully Integrated Marcom Platform Dutch marketing and communication platform Candid has acquired Millford Brand ID effective January 1. The agency is the market leader in brand…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Florida Funders (Native & Programmatic Advertising), Foxy Bingo (Video Platforms), Cadent (TV Advertising), Bancard (B2B Commerce), to RealNetworks (Entertainment). Florida Funders Invests in Kliken, a Digital Platform Designed to Simplify Online Marketing and Ignite Lead Generation Florida Funders, a hybrid of a venture capital fund and an angel investor network that’s…

TechBytes with James Lapic, Chief Technology Officer at Zipwhip

How do you think email marketing teams should start embracing cold emails and phone call trends in B2B industry? In 2021, I think you should say, ”Goodbye Email and Phone Calls, Hello Business Texting.” The pandemic has forced us into a mobile and contactless world requiring businesses to digitally transform overnight. We’ve found that 56% of people are saying they now use their mobile devices more than before COVID and 38% of people are getting more news and alerts via text. Texting has given people an important…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Vidy (Video), Hive9 (Marketing Segmentation), Docubay (Video), Esquire (eCommerce), to BBTV (Entertainment). Vidy Expands Decentralized Video Ad Network Vidy, the world’s first blockchain-powered decentralized video ad network, has launched its own crypto assets, called VidyCoin. When users play a video ad, they will be rewarded with VidyCoin, which can be used for buying goods in…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from SearchBlox (Customer Experience), Knotch (Content Intelligence), Coupang (eCommerce), Giift (Customer Engagement), Ubisoft (Videos). SearchBlox Introduces SearchAI SmartSuggest, Answers and Personalization SearchBlox introduced SearchAI SmartSuggest, SearchAI Answers, and SearchAI Personalization. “These new products use artificial intelligence to make search simultaneously smarter…

Yeahka Acquires Additional Stake in Beijing Chuangxinzhong Technology Co

YEAHKA LIMITED (Yeahka), a leading Technology platform from China, announced it has reached an agreement to acquire a 42.5% additional stake in Beijing Chuangxinzhong Technology Co., Ltd. for RMB170 million. This increases its stake to 85%. The consideration shares would form approximately 1.10% of the existing issued share capital of Yeahka as at the date of the announcement and approximately 1.08% of the enlarged issued share capital. In November 2020, Yeahka announced its initial agreement to acquire a 42.5% stake in…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Upfluence (Influencer Marketing), Fanplayr (Customer Experience), Ipsos MMA (Predictive Analytics), Bigtincan (Sales Enablement), and Zoom (Unified Communications). SRDS Expands Footprint into Influencer Marketing Through Partnership with Upfluence Media planning and buying platform SRDS has expanded its footprint into influencer marketing through a partnership with influencer…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Medallia (Customer Experience), Jornaya (Behavioral data), RingCentral (Unified Communications), YouMail (Customer Service), and SproutLoud (Marketing Automation). Bluevine Capital Chooses Medallia For Experience Management Medallia, Inc., the global leader in experience management, announced that Bluevine Capital has selected Medallia as its experience management platform of choice.…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Uberflip (Content Experience), LeadSquared (Marketing Automation), HubSpot (CRM), SalesHood (Sales Enablement), and Kochava (Analytics). Uberflip Announces New Product Innovations Uberflip, the leading cloud-based content experience platform (CEP), announced new product innovations to help customers understand the financial impact of content on business performance. New integrations,…