Precisely and TomTom Help Companies Achieve Data Integrity Through Location Technology

TomTom (TOM2), the location technology specialist, and Precisely, the global leader in data integrity, announced an extension of their long-standing relationship. TomTom will provide Precisely with its leading map and traffic datasets, helping Precisely customers leverage important context to make better-informed, more confident business decisions. Precisely will use TomTom’s highly accurate map information as well as its historic and real-time traffic data – sourced from over 600 million connected devices. This map and…

SmartSoft Integrates Digital Element’s IP Geolocation Technology to Bolster Fraud-Prevention and Anti-Money Laundering Solutions in Latin…

Company Will Use IP Data to Help Protect Assets for More Than 100 Million Financial Accounts Throughout the LATAM Region Digital Element, the global geolocation data and services provider, announced today that SmartSoft will incorporate its NetAcuity IP datasets to enhance solutions developed for the prevention of fraud, money laundering and risk within the Latin American financial industry. “Significant fraud losses, large amounts of false positives, and serious adverse effects on customers’ experiences are the results…

Study Shows Consolidating Technology Platforms Increases Localized Marketing Success of Multi-Location Businesses

70% of Multi-Location Marketers Show Increased Performance From Consolidation Today, SOCi, the leading all-in-one platform for “next-level” multi-location marketers, released a new commissioned study conducted by Forrester Consulting outlining the critical importance a localized marketing strategy has on the success and health of a multi-location business, and the best practices that multi-location marketers have implemented to increase their success. “500 companies in the Americas that have achieved the highest growth…

Dwise Improves Geotargeting With Digital Element’s Location-based Technology

Specialist Media Agency Selects Industry-Leading IP Geolocation Technology to Increase Accuracy of Ad Targeting Digital Element, the global IP geolocation data and services provider, announced that Stockholm-based digital advertising specialist, Dwise, has chosen its NetAcuity technology to improve ad targeting for its clients. Dwise improves geotargeting with Digital Element’s location-based technology Dwise focuses primarily on programmatic media to help brands engage with their target audiences. By…

Location Intelligence Meets Decision Technology: SiteZeus Leads Shift into New Prescriptive-Led Growth Era

SiteZeus is excited to be at the forefront of a transformative change occurring within the location intelligence sector. Its artificial intelligence-powered platforms are providing solutions that are helping introduce emerging and established brands to a new age of Prescriptive-Led Growth (PLG). So, what is PLG? Simply put, PLG is prescribing location-based decisions to unique brands with the use of A.I and machine learning. Prescriptive-Led Growth represents a seismic shift in bringing science to the often-complex…

Unacast Announces New Technology Breakthrough, Bringing Massive Scale to Contextual Location Data Products

Translating Raw Pings Into Meaningful Stream of Events Provides Insight into 100 Million More Daily Visit Events Unacast, the leading transparent and contextualized location data platform, announced new products and features that offer marketers, researchers, and other location-focused businesses access to increased scale and unprecedented transparency into device behavior while maintaining high quality, thanks to major advancements to its location data algorithm. The new product, Uncontextualized Visits, translates raw…

Thinknear Launches Geolink, the First Self-Serve Mobile Advertising Platform to Include Location Score Technology

Partners, Agencies, and Brands Can Leverage Company’s Powerful Location Data to Target Audiences at Scale Thinknear by Telenav, a leading location-based mobile marketing company, announces the release of Geolink, a self-serve mobile advertising platform that utilizes the company’s proven location-targeting and campaign-optimization technology. Geolink enables users to manage all aspects of their campaigns directly within the platform, allowing for greater control, efficiency, and performance. It leverages Thinknear’s…

Simpli.fi’s Geo-Fencing Technology Suite Recognized for Best Use of Location by the Local Search Association

2018 Ad-To-Action Awards Celebrates Innovation in Location-Based Media and Marketing Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, has been recognized by the Local Search Association (LSA) as best in class for use of location data for audience targeting, competitive intelligence, customer experience improvements and attribution for its Geo-Fencing product suite. The award was bestowed at LSA’s LSA18 Conference in Chicago on May 1. The award honors Simpli.fi’s…

Esri Partners with Alibaba Cloud for Location Intelligence Technology 

New Partnership Agreement Allows Esri's Excellence in GIS to Include Alibaba Cloud's Cloud Computing Expertise Esri, a leading mapping data and spatial analytics, has announced that it has entered into a partnership with Alibaba Cloud, the cloud computing subsidiary of the Alibaba Group. The new agreement will enable the partners to provide enhanced capabilities to customers seeking to implement Esri's technology on the Alibaba Cloud. Read More: Follow That Puck: Multi-Channel, Multi-Location Marketing Is Moving…

Exadel Marketing Technology Practice Releases Exadel Toolbox for Adobe Experience Manager at Adobe Summit 2021

Exadel Toolbox is a comprehensive set of developer tools that compliment Adobe Experience Manager Exadel, a software engineering company that delivers digital platforms and products, announced that its Marketing Technology Practice released Exadel Toolbox for Adobe Experience Manager, a comprehensive set of developer tools that compliment Adobe Experience Manager. Exadel is an Engagement Sponsor of Adobe Summit 2021 where they will be giving away a free consultation on the Exadel Toolbox for Adobe Experience Manager.…

Cisco AppDynamics Expands Global Software-as-a-Service Offering With Five New Locations

Cisco AppDynamics, the industry leading Business Observability platform, today announced the expansion of its Software-as-a-Service (SaaS) offering through five strategic new locations, enabling fast, secure and reliable access to the AppDynamics Business Observability platform. Built on Amazon Web Services (AWS), new locations in Cape Town (South Africa), Hong Kong (China), London (England), São Paulo (Brazil) and Singapore will provide regional customers and partners with access to full-stack observability solutions that…

Jeeng Secures $5M in New Financing, Expands Technology Team to Help Digital Publishers Master Audience Engagement

New Financing Fuels Innovation in Company's Jeengage Data Driven Platform that Curates & Delivers Personalized Content to Every Subscriber Jeeng, the trusted audience engagement and monetization partner for publishers, today announced the company has secured $5 million in new financing from Mizrahi-Tefahot, Israel's third-largest bank. The new line of credit provides working capital to fuel expansion of the company's exclusive Jeengage AI platform that helps publishers curate and deliver the personalized experiences…

Yotpo Names the Year’s Best Agencies and Technology Companies Propelling D2C eCommerce Growth

Yotpo, a leading eCommerce marketing platform, has announced the winners of the 2020 Yotpo Partner Awards. This annual program celebrates outstanding eCommerce agency and technology companies for their collaborative spirit as a Yotpo Partner, innovative strategies and execution, and ability to create captivating eCommerce experiences that drive a merchant's direct-to-consumer (D2C) growth. "We are thrilled and honored to be partnered with companies that can be considered the 'best of the best' in eCommerce," said Will…

Quotient Announces Vaccination Dashboard To Help Marketers Understand Shifts In Foot Traffic Around Vaccine Distribution Locations

Dashboard provides insight into movement to grocery stores, pharmacies and doctors’ offices to uncover advertising opportunities in key locations across the U.S. Quotient , the leading digital media and promotions technology company, today announced the launch of a Vaccination Dashboard. Ad buyers can use this tool to monitor shifts in foot traffic and identify opportunities to reach consumers at COVID-19 vaccination distribution locations, including grocery stores, pharmacies and doctors’ offices across the U.S.…

Paradigm Technology Group Joins The Evolve IP Partner Program

Integrated Services Enable Paradigm Clients to Deploy Award-Winning, Hybrid Work Technologies Evolve IP®, a leading international service provider of Work Anywhere™ solutions, today announced that Paradigm Technology Group, an IT services distributor, has joined its partner program. Based out of Chicago, IL, Paradigm has expertise in managed services/ managed IT, voice and data solutions, and cloud. The firm works with customers internationally across every vertical, with large practices in healthcare, financial, and…

Marketing Technology Company Acoustic Creates Hub in Boston

Company signs office lease in the Financial District with plans to employ up to 135 employees Acoustic, an open and independent marketing cloud and analytics provider, announced today that it is creating a new physical hub for employees in Boston. Marketing Technology News: MNI Targeted Media Introduces Proprietary Bookazine Cover Wrap Ad Format The company has secured a July 1, 2021 start for a two-year office lease at One Lincoln in the city's Financial District. The space can accommodate 50 employees as part of…

New Privacera and Dremio Technology Integration Enables Lightning Fast, Self-Service Analytics with Consistent Access Controls Across…

Privacera, the cloud data governance and security leader founded by the creators of Apache Ranger™, announced a technology partnership with Dremio, the innovation leader in data lake transformation. This new alliance ensures joint customers have rapid, self-service analytics across all cloud data lakes with consistent access control policies and rich audits of data usage to comply with industry and privacy regulations. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled…

Account Control Technology Holdings Digitizes Hiring and Onboarding Processes With PandaDoc Forms

PandaDoc, the leading all-in-one document automation software solution, is pleased to announce an enterprise partnership with business management and financial services company, Account Control Technology Holdings (ACT Holdings). PandaDoc has helped ACT Holdings achieve instrumental success with streamlining lengthy hiring and onboarding processes using PandaDoc Forms, the company’s latest product enhancement that eliminates the need for paper forms by providing a secure solution for capturing personal data with legally…

InMobi Dominates MMA SMARTIES MENA 2020 With 15 Awards Including Technology Enabler of the Year and Best in Show

InMobi, the world’s leading independent marketing cloud, has been recognized by the MMA SMARTIES MENA 2020, receiving 15 awards across a number of categories, acknowledging impactful campaigns with leading consumer brands. The MMA SMARTIES MENA Awards jury consisted of marketing thought leaders from MENA who voted on MMA MENA SMARTIES 2020’s winning campaigns after a thorough evaluation process of more than a hundred submissions. Marketing Technology News: Diving into Early Stage Accelerator Programs and their Growth…

Jet’s Pizza Introduces New Text-to-Order Technology

Jet's Pizza is offering 20% off pizzas to customers who use their new text-to-order platform at participating locations.  Jet's has partnered with Ordr AI to offer an industry first 'text-to-order' technology driven by an artificial intelligence engine. Ordr AI, also Michigan-based (ordrai.com), is a high-tech startup operating out of Ann Arbor. The two companies have worked together to craft the technology and have already done more than 1 million text orders and launched in more than 75% of stores. Marketing Technology…