Ansira Hosts EiQ, An Event Focused on Email Marketing, Customer Experience and Loyalty

Ansira Partners, Inc., an independent global marketing technology and services firm, announced programming details for EiQ, a virtual experience taking place April 21-22, 2021. The annual event was founded in 2017 by BrightWave, a leading email and eCRM company which was acquired by Ansira in 2019. The email thought leadership and innovation focus from previous years has now expanded to include customer experience (CX) and loyalty. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen…

Merkle Named A Leader Among Loyalty Solutions Providers

New analyst report recognizes Merkle’s pairing of tech with comprehensive packaged services for loyalty marketers Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, today announced that it ranked as a Leader in The Forrester Wave™: Loyalty Solutions, Q2 2021 by leading independent research firm, Forrester Research, Inc. The agency is recognized for its compelling loyalty experience management offering with the highest score possible in the solution vision…

Bond Named a Leader in Loyalty Solutions by Independent Research Firm; Earns Highest Scores Possible in Criteria Including AI, User…

The report states that “Bond’s loyalty platform, Synapze™, has strong campaign design capabilities and a UI with intuitive workflows…”  Bond, a leading global customer experience and loyalty management firm, today announced it has been recognized as a Leader in The Forrester Wave™: Loyalty Solutions, Q2 2021. In the report, Forrester identifies the most significant providers in the category. Bond received the highest scores possible across 11 criteria, including artificial intelligence, user experience, data management…

Clarus Commerce Named a Contender in 2021 Loyalty Solutions Analyst Report

Clarus Commerce, the only company solely focused on building, managing and optimizing customizable premium loyalty programs for retailers, announced it was named a contender in The Forrester Wave™ Loyalty Solutions, Q2 2021. Marketing Technology News: Marketing Technology Highlights Of The Week: 22-March-2021: Featuring Taboola, 8X8, Informatica,… We are devoted to retaining strong and valuable relationships with our clients and strive to create premium loyalty programs that cater to their unique business needs." — Tom…

Epsilon Named A Leader In Latest Loyalty Solutions Report By Independent Research Firm

Epsilon Top Ranked in Current Offering Category with Highest Scores Possible in 17 of 28 Criteria Epsilon® today announced it has been named a Leader in "The Forrester Wave™: Loyalty Solutions, Q2 2021" by Forrester Research, Inc. Epsilon was the top ranked company in the Current Offering category with the highest scores possible in 17 criteria including privacy practices and compliance, emotion measurement, campaign design and orchestration, personalization, and execution and innovation roadmap. Epsilon was evaluated on…

Rebranded Loyalty And Engagement Company, Tenerity, Inc., launches With A focus On Driving Profitable Customer Loyalty

The former Global Customer Engagement division of cxLoyalty increases the value of loyalty programs with additional revenue-generating opportunities. Tenerity, Inc., a leader in driving profitable loyalty for companies around the world, is pleased to announce the launch of its new brand effective immediately. Marketing Technology News: Kimble Applications Welcomes New Members and New Roles to Executive Team The new brand, post-transaction, is based on the premise that loyalty starts with a spark – the spark of…

Qualtrics Announces New Customer Experience Solutions to Help Organizations Attract Customers and Increase Loyalty in a Post-Pandemic Era

New solutions give organizations a holistic view of heath of their customer relationships to help them improve the experiences they provide across the customer journey Qualtrics, the world's No. 1 Experience Management (XM) Platform and creator of the XM category, today introduced new solutions designed to make it even easier for companies to acquire new customers and build loyalty with existing customers, efficiently and at scale. The new solutions are easy to set up, enabling companies to accelerate their time to value.…

Loyalty360, Trade Association for Customer Loyalty, Releases First ‘Technology Today Industry Report’

Loyalty360’s Technology Today highlights supplier partners and the challenges with customer loyalty and experiences today from a brand marketer perspective Loyalty360, the trade association for customer loyalty, released its first ‘Technology Today Industry Report,’ a one-of-a-kind analysis unlike any in the market. The report includes pertinent sections: an in-depth perspective on customer loyalty; an objective assessment of suppliers; key industry trends; and a robust understanding of the challenges and opportunities…

Comarch Launches New Microsite Featuring Market-Leading Loyalty & Marketing Solutions

Comarch, a global software house delivering customer engagement and marketing solutions, today announced the launch of its new microsite. The new site has been designed to offer the ultimate user-friendly experience with improved navigation and functionality while allowing customers to browse Comarch's offerings, including its new Loyalty Marketing Cloud. Marketing Technology News: NetApp Joins Aston Martin Cognizant Formula One Team To Pioneer Data-Driven Racing Strategy The site includes many new features to help…

Merkle’s 2021 Loyalty Barometer Report Reveals the Power of Rewards Programs in Building Strong Customer Relationships

Report highlights key drivers of loyalty including personalization and recognition, and discusses the impact of the events in 2020 Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has released its 2021 Loyalty Barometer Report. This fourth annual report analyzes how consumers feel about loyalty and rewards programs and where brands should pivot to accommodate fluctuations in consumer preferences as a result of the events of 2020. Marketing Technology News: Craftsman+…

Taboola Introduces a Way for Publishers to Personalize their Digital Properties Based on Reader Loyalty Levels, Using Deep Learning and AI

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, announced a new addition to its suite of segmentation and personalization offerings for publishers. According to industry data, 70% of publishers personalize their content for readers and a large percentage plans to do so moving forward. Publishers partnering with Taboola will have access to new loyalty features as part of Taboola's personalization and segmentation suite. This includes a proprietary…

How to Balance Attracting New Customers and Retaining Loyal Ones

Overview: In today’s competitive landscape, brands can’t miss an opportunity to convert prospects or encourage past shoppers to buy again. The stakes are high for advertisers to strategically entice consumers and carry them along the path to purchase. While every brand strives to attract new customers and raise brand awareness in their respective industry, marketers can’t forgo opportunities to make past shoppers into repeat buyers. Given that, as a general rule, 80% of business comes from 20% of customers, encouraging…

Affiliate Frenemy Amazon Tests the Loyalty of Its Faithful Partners

It’s been a love-hate sort of year in the world’s relationship with Amazon. Love: because seamless and dependable e-commerce has been a godsend during lockdown. Amazon’s search engine is the world’s third most popular after Google and YouTube, so yes, we clearly find it useful. And hate: for all sorts of reasons, from Jeff Bezos making $13bn in a day at the height of a global crisis, to Amazon’s punishing effect on legions of bricks-and-mortar retailers. Affiliate publishers are as torn as any of us. On the one hand,…

Salesforce Introduces Loyalty Management to Help Drive More Meaningful Customer Loyalty Experiences

New Loyalty Management product gives companies a 360-degree view of every member to increase customer satisfaction and create revenue-generating loyalty programs Salesforce, the global leader in CRM, announced Loyalty Management, a new product for companies across industries, including retail, consumer goods, manufacturing, travel and hospitality, to increase customer trust and engagement. Built on the Salesforce Customer 360 Platform, Loyalty Management allows companies to build intelligent loyalty programs for both B2B…

LoginRadius Gives Customers Deep Gratitude for Their Continued Loyalty Over the Last Decade

LoginRadius, one of the leading providers of consumer identity and access management (CIAM) for enterprises, extended their sincere appreciation to new and existing clients for their continued patronage during the last decade and the times of the global pandemic. Recently LoginRadius was named a top contender in The Forrester Wave™: Customer Identity And Access Management, Q4 2020. Additionally, the 15th Annual Network PG’s 2020 IT World Awards awarded the CIAM platform a silver medal in the IDAAS category. Marketing…

AutoVitals Acquires Loyalty Marketing Software Provider BayIQ

AutoVitals Adds Industry Leading Loyalty Rewards Platform to Increase Automotive Repair Shop Revenue and Profitability AutoVitals ("AV" or the "Company"), a leading provider of SaaS solutions to automotive repair and maintenance shops, announced today its acquisition of BayIQ, a provider of automated marketing software to the independent tire and automotive repair industry. BayIQ's software solutions help shops build customer loyalty, increase car counts, and increase average repair order by combining their robust customer…

Foxy Bingo Celebrates 15th Anniversary With Highly Effective Series of Personalised Videos by Idomoo, Thanking Players for Loyalty

Impressive engagement statistics now sees GVC Holdings rolling out the strategy with Gala Bingo and other brands 88% of customers that received the Personalised Video redeemed reward Idomoo, specialists in fusing the power of video and data, has revealed the success of its work with Foxy Bingo, one of the biggest names in the UK bingo market, to deliver cutting-edge, Personalised Video thanking and rewarding customers for their loyalty over the last 15 years. The success, which saw 88% of customers redeem the reward offered…

Simplr Partners with Gorgias, Creating an eCommerce Stack Designed to Empower CX Leaders to Generate Revenue and Loyalty

Simplr, a human-first, machine-enabled customer experience solution, has partnered with Gorgias to provide eCommerce brands with a customer service stack that is custom-built to turn contact centers into revenue drivers via 24/7 rapid-response digital customer engagement. Gorgias is the only eCommerce-specific customer service helpdesk built for brands on Shopify, Magento, and BigCommerce. Gorgias centralizes customer support, integrating email, chat, phone, SMS, Facebook and Instagram all in one place, allowing customer…

IBM and Air Canada Partner to Transform the Aeroplan Loyalty Program

New cloud-based web and mobile experience offers Aeroplan members more personalization, flexibility, and intuitive design IBM Canada announced its collaboration with Air Canada, the country's largest airline, on the recently launched Aeroplan program, which includes a new web and mobile digital experience, designed and built in partnership with IBM. IBM iX, the business design arm of IBM Services, began this project with Air Canada in February 2020. With a combined team of IBM designers, developers and consultants,…

Uber Partners with Bond Brand Loyalty

Uber announced the introduction of Uber Direct, a new and operationally efficient way for Canadian retailers to manage their delivery process, reach their customers, and quickly deliver right to their doorstep—without contact. Ahead of the holiday season, a much-needed evolution of e-commerce and fulfillment, Uber is also pleased to announce its collaboration with Bond Brand Loyalty, Inc. to bring a new purchase and redemption experience to brands and their clients’ millions of reward program members. The transformative…