MSIGHTS Grows Platform Applications To Streamline Marketing Operations

MSIGHTS, an early company in the marketing-technology space with more than 15 years in the field, has updated and added applications as part of its latest development of growth into marketing operations and campaign management MSIGHTS, an early company in the marketing-technology space with more than 15 years in the field, has updated and added applications as part of its latest development of growth into marketing operations and campaign management. “With long-standing client relationships, MSIGHTS has evolved from…

ZINFI Expands Its Channel Management Platform, Introducing Advanced Through-Channel Marketing Automation Applications

ZINFI’s Unified Channel Management SaaS Platform Expands Significantly with the Introduction of a Multi-Touch, Drag-and-Drop Campaign Canvass for Its Through-Channel Marketing Automation Applications ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, announced it has launched the newest version of its next-generation adaptive SaaS (aSaaS) platform, version 11. The new platform includes an advanced set of applications for its through-channel marketing…

4 Applications of AI in Marketing That CMOs Should Watch Closely

From Optimizing Messaging for Direct-Response Channels to Powering Chatbots, AI Is Making an Impact That Will Only Accelerate from Here Over the next decade, Artificial Intelligence will transform the nature of work across a range of industries, and given our penchant for being early adopters, marketers will be on the fast track. The potential of AI and Machine Learning to help marketers better understand our customers, improve their experience with our products and services, and reach them via tailored messages and…

MRP Presents AI Applications For Sales And Marketing At SiriusDecisions 2018 Summit

Two Case Studies Highlight Mrp's Ai Capabilities for Insight-Driven Account-Based Marketing MRP, a global account-based marketing platform leader, will sponsor and present at SiriusDecisions 2018 Summit May 8-10 in Las Vegas. At the summit, MRP and its clients will focus on how B2B businesses can utilize artificial intelligence for sales and marketing. MRP will also showcase its latest predictive analytics software update, Prelytix 2.1. "MRP understands that B2B organizations must explore how they can update and scale…

Four Step Marketing Consultants Announce Two New Marketing SaaS Applications

FSMC Hopes to Bring Personalized and Measurable Marketing to Every Business Four Step Marketing Consultants (FSMC), marketing technology company based out of Central Florida, announced plans to build two new SaaS marketing applications. The new marketing apps are expected to bring two new income streams to FSMC as well as an opportunity to gain more influence in the business world. Also Read: Cheetah Mobile Announces Changes to the Board of Directors "As marketing consultants, we are up to our eyeballs in…

Netskope Report Reveals User-Led HR, Marketing, and Collaboration Applications are Most-Used, Despite Pending GDPR

Over Ninety Percent of Organizational Cloud Services Not Enterprise-Ready Netskope, the leader in cloud security, announced the release of the February 2018 Netskope Cloud Report on enterprise cloud service usage and trends. A key finding of the report was that the HR and marketing categories had the highest number of services per organization, with an average of 139 services and 121 services, respectively. The report also saw growth in the number of cloud services used in the enterprise compared to last…

Marketing Technology Highlights of The Week: 12th-April-2021: Featuring SAP, ServiceNow, ZoomInfo, Zendesk (and lots more)!

First-party data, key martech funding highlights, new martech partnerships and enhanced features to boost go-to market capabilities; there’s lots to explore from this week’s martech series’s martech highlight! BONUS: Leading marketing and media measurement platform DoubleVerify announced their IPO on April-12th! MarTech Quote-of-the-Week! I think marketers should be focusing on first-party data and the best avenues to grow ROI. All marketers aim to optimize their campaigns and not only show, but increase, ROI. However,…

Backblaze Appoints Vice President of Marketing

Backblaze, Inc., a leading storage cloud company, announced the appointment of Nick Tran as VP of Marketing, as the company continues to bolster its leadership and grow its developer marketing capacity to drive growth. Backblaze provides businesses and consumers with cloud services to store and use their data in an easy and affordable manner, serving as a foundation for companies, developers, IT professionals, and individuals to build their applications, host content, manage media, back up & archive data, and…

Snorkel AI Launches Application Studio, the Fastest Way to Develop AI Applications, and Raises $35 Million in Growth Funding Led by…

Snorkel AI, the company accelerating enterprise AI application development and deployment through programmatic data labeling, today announced Application Studio, a visual builder with templated solutions for common AI use cases based on best practices from hundreds of deployments and research at top academic institutions over the last six years. Application Studio is in preview and will be generally available later this year within Snorkel Flow, the first AI development platform to programmatically label data and train,…

Verizon Expands its Diversity, Equity & Inclusion Reach with New Responsible Marketing Action Plan

Commits to a diverse marketing ecosystem spanning representation to economic investment What you need to know: Extends Diversity, Equity and Inclusion commitment to impact the marketing ecosystem inside and outside Verizon Addresses equity in the creative supply chain to further an inclusive working environment, enhance policies to prevent bias in advertising and media, and strengthen content policies to increase transparency Mobilizes powerhouse partners Interpublic Group, Publicis and WPP to…

Next Generation Lenovo ThinkSystem Servers Accelerate a Broader Range of Business-Critical Applications

Lenovo  Infrastructure Solutions Group (ISG) announces the next-generation Lenovo ThinkSystem servers showcasing a unique balance of performance, security and efficiency – all built on 3rd Gen Intel Xeon Scalable processors and PCIe Gen4. As companies of all sizes continue to work on solving real-world challenges – they require powerful infrastructure solutions to help them gain faster insights and remain competitive. With this new generation of ThinkSystem solutions, Lenovo introduces innovations for real-world…

Phillip Swan Named New Chief Go-To-Marketing Officer at Coterie

Coterie, the technology company that makes small business insurance easy, has hired Phillip Swan as chief go-to-market officer. In this newly created role, Swan will lead the insurtech's growth team, overseeing sales, partnerships, and marketing. Launched in mid-2018, Coterie employs digital tools to make small business insurance fast and easy. With Coterie's growth expanding exponentially, Swan will play a key role in helping the insurtech realize strategic growth, bringing his extensive experience in go-to-market…

Jetfuel Proves Influencer Marketing Outcomes Can Be Measurable While Ranking High on 10 of AppsFlyer’s Leaderboards for Performance…

Lading influencer marketing platform, Jetfuel announces its unprecedented rankings in 10 categories of AppFlyer's performance marketing leaderboard. Influencer marketing has long been criticized as a black box for advertisers who want to see measurable outcomes for their expenses. Jetfuel's high rankings in 10 categories of AppsFlyer's Performance Index XII, which has been ranking the top media sources in mobile advertising since 2015, demonstrate that not only can this kind of marketing be measurable, it can provide…

LivePerson Announces Executive Hires to Scale HR and Marketing for its Next Stage of Growth

Monica Pool Knox, SVP, Chief People Officer, and Amber Armstrong, SVP, Chief Marketing Officer, join executive team LivePerson, Inc., a global leader in conversational AI, today announced the hiring of Monica Pool Knox as SVP, Chief People Officer, to lead the company's global human resources strategy for attracting, developing, and enabling world-class talent, and Amber Armstrong as SVP, Chief Marketing Officer, to lead the company's global marketing strategy and accelerate its shift in focus to conversational experiences…

SAP And Onapsis Proactively Notify And Help Customers Protect Mission-Critical Applications From Active Cyber Threats

Companies Partner in Advanced Cyber Threat Intelligence Capabilities to Mitigate Active Threats Against Unprotected SAP Applications; Free Onapsis Offering Helps Customers Rapidly Assess and Mitigate Risk SAP and Onapsis today jointly released a cyber threat intelligence report providing actionable information on how malicious threat actors are targeting and potentially exploiting unprotected mission-critical SAP applications. The companies have worked in close partnership with the U.S. Department of Homeland Security…

Marketing Technology Highlights of The Week: 05th-April-2021: Featuring ON24, Deloitte, Demandbase, Bombora (and more)!

Customers want seamless and engaging omnichannel marketing (and sales!) experiences and interactions from the brands they deal with, this is true in form across banking, B2B and even B2C channels. How are leaders in marketing and martech / salestech using this demand to ensure they meet customers’ expectations at the core? Find out more in this martech highlight of the week! MarTech Quote-of-the-Week! While most B2B companies are focusing on outbound  – Lusha is built on existing intent. We build off of SEO and…

Kimble Applications Welcomes New Members and New Roles to Executive Team

Kimble Applications, the leading provider of cloud-based professional services automation (PSA) solutions, announced the expansion of their Executive Team to ensure the organization is well-equipped for plans to grow the business aggressively across the globe. Kimble, which received a significant growth investment from technology-focused private equity firm Accel-KKR in March, has added the following new roles and members to the Executive Team: Chief Product & Strategy Officer Sarah Edwards Chief Sales…

BetterCloud Granted Second Patent For Data Analysis, Real-time Policy Enforcement Across All SaaS Applications

BetterCloud, the leading SaaS Management Platform (SMP) for discovering, managing and securing the growing stack of SaaS applications in the digital workplace, announced today it was granted its second patent by the U.S. Patent and Trademark Office entitled "Methods and Systems to Manage Data Objects in a Cloud Computing Environment." Marketing Technology News: CIO Honors Technology Achievement With 2021 CIO 100 & Hall of Fame Awards U.S. patent number 10,965,547 allows the BetterCloud platform to rapidly ingest…

MarTech Series Interview with John Nash, Chief Marketing and Strategy Officer at Redpoint Global

While most customers across industries have been showing signs of wanting improved interactions between them and the brands they deal with, how is this need leading to a change in processes and customer communications in the banking industry? John Nash, Chief Marketing and Strategy Officer at Redpoint Global dives into this topic in our chat: _______ Tell us a little about yourself John…we’d love to hear about your role, a typical day at work. How has that changed for you and your team in light of the ongoing global…

SIOS Technology Promotes Margaret Hoagland VP, Global Marketing

SIOS Technology Corp., an industry leader in application high availability and disaster recovery, announced the promotion of Margaret Hoagland, VP, Global Marketing, responsible for leading SIOS’ global marketing strategy and managing the execution of the full range of corporate, product and marketing communications, that support the adoption and utilization of SIOS solutions. Previously, Margaret served as SIOS’ Director of Product Marketing. Margaret brings more than 15 years of experience in the high availability…