Oracle Eloqua, Part of Oracle Marketing Cloud, Is Top-Ranked in Current Offering and Strategy Categories, and Received Among the Highest Scores in the Market Presence Category Oracle Marketing Cloud has been named a leader in business to business (B2B) marketing automation platforms by Forrester Research. The Forrester Wave: B2B Marketing Automation Platforms, Q4 2018 recognizes Oracle Eloqua as having the highest score in the current offering and strategy categories and among the highest scores in the market presence…

Salesforce, the global leader in CRM, announced that Salesforce was named a leader by Forrester Research in its report, The Forrester Wave: B2B Marketing Automation Platforms, Q4 2018. Salesforce Pardot unites marketing and sales teams to deliver personalized customer relationships at scale. Powered by Einstein artificial intelligence (AI) and Lightning, Salesforce Pardot delivers innovative lead intelligence capabilities, including AI-powered lead scoring, lead nurturing and lead routing—enabling businesses to find and…

Marketing Automation has played a key role in shaping the success of modern day marketers. We are on a mission to improve marketing automation, one workflow at a time.” – Sourabh Mathur, Esanosys It's needless to press on the importance of marketing automation because we have already had plenty of positive thoughts on this. The concern boils down to which kind of marketing automation platform is good for your organization and how do you pick the best marketing tool for your business. Marketing Technology News: MarTech…

NetFinder+ integrations now enable B2B technology marketers to access decision-makers across Europe from their existing desktop interface Rhetorik, the technology sales accelerator, announces the integration of Salesforce, HubSpot, Microsoft Dynamics, and Marketo with NetFinder+, its multi-national sales and marketing intelligence platform for enterprise tech vendors. The integrations offer enhanced buyer prospecting and enrichment for Accounts and Contacts across 28 EMEA countries, providing the highest-quality data that…

Definitive technology platform extended with dynamic document automation & generation for app developers, integrators and admins PDFTron Systems Inc., the world's leading provider of document technology solutions for software developers, today announced the acquisition of Windward Studios, the Colorado-based leader in document automation and generation technology. The addition makes the PDFTron platform the world's only source of both client-side document generation and no-code document automation capabilities, and…

Pega study demonstrates that greater collaboration across the business can transform organizations from intelligent automation laggards to leaders Businesses need greater executive buy-in, implementation across the organization and more robust governance if their intelligent automation deployments are to succeed, according to new research by Pegasystems Inc., the software company that crushes business complexity. The global study, conducted by research firm iResearch, surveyed 1,000 respondents in C-level, vice-president,…

Customers want seamless and engaging omnichannel marketing (and sales!) experiences and interactions from the brands they deal with, this is true in form across banking, B2B and even B2C channels. How are leaders in marketing and martech / salestech using this demand to ensure they meet customers’ expectations at the core? Find out more in this martech highlight of the week! MarTech Quote-of-the-Week! While most B2B companies are focusing on outbound  – Lusha is built on existing intent. We build off of SEO and…

Marketing is meant to evolve with time. From conventional marketing concepts to digital ones and now the emergence of Artificial Intelligence in marketing and advertising, marketing tech has always amazed with its capabilities and scalability. Marketing Technology News: Diving into Early Stage Accelerator Programs and their Growth in the Marketplace As the pandemic stuck, businesses that never wanted to go digital have undergone a digital shift. Today, every business wants to go digital because if it doesn’t, it is…

Native enhancements and guided software empower online retailers to own their customer data and strengthen relationships Today at the company’s virtual product launch event, Klaviyo, the leading customer data and marketing automation platform, unveiled two new products to support the growth and success of its customers, Personalized Benchmarks and Conversational SMS. Personalized Benchmarks is a tool that offers merchants data-driven insights on marketing efforts, comparing performance to their…

Opsmatix & Sand Hill East announce strategic partnership to deliver intelligent business automation capabilities. Opsmatix AI reduces operational costs by 40% Opsmatix, an innovative provider of AI-powered omnichannel operations automation solutions, announces a strategic partnership with US-based Sand Hill East (SHE) LLC a highly successful business acceleration and strategic venture advisory group. Led by industry leader Andy Brown, SHE will be introducing the Opsmatix SaaS product into the Americas. Marketing…

Enate, a UK based Robotic Process Orchestration solutions solutions company, has announced a strategic partnership with Tech Mahindra,  a leading provider of digital transformation, consulting, and business re-engineering services and solutions. Together, Enate and Tech Mahindra will help global enterprises scale up their automation journey efficiently through Enate's proprietary Robotic Process Orchestration (RPO) technology. Marketing Technology News: No-Code Business Intelligence Tool y42 Raises $2.9 Million to Provide…

HID Global, a worldwide leader in trusted identity solutions, today announced the HID HydrantID® Account Certificate Manager (ACM) solution that eliminates manual, risk-prone processes for tracking, installing and renewing privately-issued as well as trusted Secure Socket Layer/Transport Layer Security (SSL/TLS) certificates. The solution supports the industry’s broadest range of certificate automation requirements under a single annual subscription fee. Marketing Technology News: Microsoft Releases Findings And…

Boosting customer engagement strategies while trying to ensure every customer engagement plan helps improve and deeper customer relationships can be challenging with every marketer jostling for the same audience’s attention. How do the leaders in marketing do it? Catch more on the latest marketing trends and martech highlights, in this weekly update: MarTech Quote-of-the-Week! My prediction is that every company will realize that marketing fraud is a much bigger problem than they’ve realized and can no longer be…

Kyle McCracken is excited to take charge and deliver results leading iFrog's world-class team iFrog Marketing Solutions announced that Kyle McCracken has become its new Chief Executive Officer. McCracken, who was appointed by co-founder Dave Wilson, has assumed day-to-day leadership of the Easton, MD-based company. Marketing Technology News: Metis Alumni Win Honors at International Competition For Pandemic Response Since 2019, McCracken has been serving iFrog Marketing Solutions as their Chief Product Officer where he…

Product Automates Marketing Communications To Stay Connected With Guests Throughout The Guest Journey Agilysys, Inc. , a leading global provider of next-generation cloud-native SaaS and on-premise hospitality software solutions and services, today announced the availability of its innovative new, hospitality marketing solution, Agilysys Digital Marketing. Marketing Technology News: B2B Advertising on CTV Platforms is 2021’s Gold Rush “Agilysys Digital Marketing is already live at multiple customer properties and…

Steven Kellam, SVP Marketing and Alliances at 360insights shares a few insights and tips to help scale channel partner management while diving into the projected growth of data and analytics in marketing and sales, in this quick QnA: _____ Hi Steven, welcome to this chat! Tell us about your journey through the years…we’d love to hear more about 360 Insights…  360’s story began over 12 years ago in recognition of the need for brands to better manage their incentive programs, provide a better user experience, protect…

elfo extends its expertise in performance-based digital marketing to the members of Common Ground, Malaysia’s largest co-working space, by offering exclusive rates for elfo’s proprietary digital platforms — elfoMAP, a marketing automation platform to optimize email marketing campaigns and elfoAIM, a conversion-based landing page builder. Through this partnership, elfo will help Common Ground members fine-tune their digital advertising and performance marketing initiatives by offering them 20% off of elfoMAP monthly…

To bridge the communication gaps in marketing and sales, there will be a lot more demand for martech and salestech products that boost video conferencing and team communication, as global companies optimize their work and customer-facing tactics through 2021 for better marketing effect. Catch more on the latest trends in use  by leading marketers and martech leaders, in this weekly martech highlight: MarTech Quote-of-the-Week! The rise of technology for frontline industries—what we call frontline digitization—is…

Leading North American Agency, Strawhouse, has generated over 600 million in GMV for its online partners across the globe Vejii Holdings Ltd., is pleased to announce that it has signed a digital marketing agreement with an industry-leading marketing agency, Strawhouse Inc. ("Strawhouse"). Marketing Technology News: Netflix’s Biggest Competitor is Disney+ in SVOD Business Strawhouse scales customer acquisition and top-line revenue for high-growth companies. It has accelerated its partners' growth in eCommerce…

Web Insights has been shortlisted for not one, but two awards at the forthcoming B2B Marketing Martech Awards 2021, which celebrates the very best from across the marketing technology landscape. The industry-leading website visitor automation solution has been shortlisted for Martech Vendor of the Year and Emerging Martech Vendor of the Year, alongside the likes of Microsoft, HubSpot and Lead Forensics, to name just a few. Marketing Technology News: MarTech Interview with Heidi Bullock, CMO at Tealium Lilah…