Research Compares Performance of 30,000+ Campaign Experiments Using Different Ad Types, Audiences, Creatives and Offers Metadata.io, the autonomous demand generation platform, unveiled a comprehensive analysis of all paid social campaigns their customers ran using the platform in 2020. The report, What We Learned from $15M in Spend on Facebook and LinkedIn, identifies key trends that shaped the most successful B2B marketing programs last year. The analysis and raw data are available for B2B marketers to…

Autonomous demand generation platform delivers predictable inbound demand from target accounts Metadata.io, the autonomous demand generation platform, highlighted its work with its customer, Fivetran, an automated data integration company. Metadata helped Fivetran to drive millions of dollars in pipeline within months with authority-building content delivered using multivariate experimentation across multiple paid media channels. Fivetran wanted to jumpstart top-of-funnel leads for its sales team and selected Metadata, a…

Company Positioned Highest for Ability to Execute and Completeness of Vision for Metadata Management Informatica, the enterprise cloud data management leader, announced that Gartner, Inc., a leading IT research and advisory firm, has positioned Informatica as a Leader for the fifth consecutive year in its 2020 Magic Quadrant for Metadata Management Solutions. In the report, Gartner positioned Informatica highest on the ability to execute axis and furthest on the completeness of vision axis. Marketing Technology News:…

Metadata.io, the autonomous demand generation platform, announced a company first- a full sweep in the top leadership position in the most recent G2 Fall 2020 Grid® Report for the Account-Based Advertising category, proving the ABM market is shifting towards demand technologies. Metadata is a leader in all account-based categories, including account-based advertising, account-based orchestration, and account-based analytics. Metadata was rated #1 for 5 out of 5 of the account-based advertising reports. This surpasses…

Industry’s First Autonomous Demand Generation Platform Disrupts Traditional ABM Space Metadata.io, the autonomous demand generation platform, announced it raised $6.5M in an oversubscribed Series A round, led by Resolute Ventures. There was additional participation from Greycroft, York IE, Stormbreakers, as well as notable entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. In addition, over a dozen Metadata customers (e.g. UIPath VP of Growth, SocialChorus CEO, etc)…

Integration will allow marketers to take full advantage of digital metadata to enhance optimization of search, social, AI/ML, personalization, analytics and more Claravine announced its integration with Adobe Experience Manager, providing a smarter way to control content metadata and tagging within Experience Manager Sites, Experience Manager Assets, and more. The integration comes at a time when digital transformations are failing; due to an inability to standardize content and marketing metadata across a fragmented…

Marketers learn how to prioritize their target audiences by reaching them using MetaData’s autonomous demand gen platform without using IP address matching LeadSift, a B2B Intent Data company announces a strategic partnership with MetaData.io, the AI-powered marketing operations platform to help B2B Marketers run digital campaigns without relying on IP Matching. Marketing Technology News:  Druva and FireEye Join Forces to Strengthen Enterprise Cyber Resiliency With less than 5% of your total market actively…

Distinction is based on feedback and ratings from end-user professionals with experience purchasing, implementing, and using Alation Alation Inc, the leader in enterprise data catalogs, announced it has been named a 2020 Gartner Peer Insights Customers’ Choice for Metadata Management Solutions. The Gartner Peer Insights Customers’ Choice distinction is based on feedback and ratings from end-user professionals and is given to up to seven vendors that meet the criteria. For this distinction, vendors needed a minimum of…

Customer Feedback Shows Metadata's ROI Payback Period Is 2x-3x Faster Than the Competition With an Average Payback Period of Only Seven Months  Metadata.io, the AI-powered marketing operations platform, has emerged as a high performer in the G2 Winter 2020 Grid® Report for Account-Based Execution. Additionally, of all the account-based execution contenders, Metadata secured the highest "results" score in G2's Winter 2020 Results Index for Account-Based Execution. The score is sourced from actual customer feedback and…

Metadata.io ramps up for rapid 2020 growth as it moves to claim the B2B marketing operations space Metadata.io, the AI-powered marketing operations platform, announced it has added Bill Portelli to its Board of Directors. Portelli specializes in CEO mentorship, board directorship, product and revenue acceleration. With an expanded board, Metadata is poised to rapidly scale the company and tackle the competitive B2B Martech industry with its AI-powered technology that eliminates the human bottleneck in marketing…

Metadata Platform Transforms Marketing Operations by Automatically Optimizing Campaigns at a Scale Humanly Impossible and Delivering Predictable Pipeline Metadata.io, the AI-powered marketing operations platform, announced that the United States Patent and Trademark Office (USPTO) has approved patent application No.16/395,130, entitled "Methods and Systems for Targeted B2B Advertising Campaigns Generation Using and AI Recommendation Engine." The patent covers Metadata's AI-powered technology that leverages experimentation…

Metadata.io is building on the success of organic growth by adding serial MarTech GTM leader to accelerate growth and take on the B2B marketing operations market. Today, the AI-powered marketing operations platform, announced the appointment of Olivier L'Abbé as president. L'Abbé is a respected leader with a deep track record of success at MarTech companies. At Metadata, he will lead go-to-market strategy, customer success and business development. Read More: Amperity Acquires Custora to Build Next-Gen Intelligent…

Metadata.io's leading AI-powered marketing operations platform helps marketers drive bottom-of-the-funnel results with integration to Oracle Eloqua Metadata.io, the AI-powered marketing operations platform and a Silver level member of Oracle PartnerNetwork (OPN), announced that it now integrates with Oracle Eloqua, part of the Oracle Marketing Cloud, for automatic marketing operations. Metadata leverages patented AI technology to automatically target, experiment, execute, attribute and optimize digital ad campaigns. With…

Customization features enhance Metadata customer experience, allowing marketers to easily view and segment the data that is most important to their marketing goals Metadata.io, the AI-powered marketing operations platform, announced its latest platform capabilities for B2B marketers. The new product release includes enhanced customization, notification, and UI/UX advancements. Each addition enhances the platform experience and adds new autonomous features for B2B marketers looking to amplify campaign execution beyond the…

Revenue for the CMS Market for the Media Industry Is Expected to Hit $1.44 Billion in 2024, Finds Frost & Sullivan With media organizations looking to deliver a seamless experience and achieve next-level customer engagement across devices, there will be an exponential rise in demand for content management systems (CMS). Revenue for the CMS market for the media industry is expected to increase from $556.8 million in 2018 to $1.44 billion in 2024, recording a compound annual growth rate (CAGR) of 17.2%.…

San Francisco start-up to share the industry's rapidly emerging platform for automatically orchestrating and optimizing digital marketing operations Metadata.io, the AI-powered marketing operations platform, will share how B2B marketers are meeting growing demands for MQLs and pipeline at scale with its patented automatic marketing operations technology at NYC AdTech.Connect. The event takes place in New York City on September 12, 2019. Gil Allouche, CEO at Metadata.io, will present to an audience of investors, AdTech…

New Integrations, Enhanced Usability and Expanded Visibility Improve Metadata's Focus on End-To-End Automation of Marketing Operations Metadata.io, the AI-powered marketing operations platform, announced new capabilities for B2B marketers who want to automatically execute digital advertising campaigns to gain predictable lead flow. New targeting, optimization and multivariate experimentation support are improved through better retargeting, integration, UX, data capture and analytics. "Metadata.io aims to deliver…

Leading AI-Powered Integration Helps B2B Marketers Automatically Optimize and Execute Account-Based Campaigns Metadata.io, the AI-powered account-based advertising platform for predictable B2B lead generation, announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading growth platform, works with Connect integrators to help grow their business through listing and marketing and distribution resources to increase shared customers. Connect Beta Integrators are independent software vendors who have…

As organizations acquire more and more data, there's a greater need to control it. In the data game, that control is known as governance – and proper governance is quickly becoming a priority in many organizations. The reasons for that include the increasingly lengthy, laborious process of searching for and utilizing data in reports, presentations, etc.; the increased demands of regulators, who require companies to quickly come up with information to prove that they are following the rules; and a need to be more versatile…

Metadata Continues to Rise Among ABM Leaders in Quarterly G2 Crowd Grid Report Metadata.io , the AI-powered account-based advertising platform for predictable B2B lead generation, announced it was recognized as a rising leader in G2 Crowd's Spring 2019 Grid Report for account-based execution. In addition to climbing up the leaderboard, 100 percent of customer reviews say Metadata is heading in the right direction. The company also saw notable increases in satisfaction, overall G2 score and Net Promotion Score. "We are…