Hunter Sunrise, Senior Vice President and Head of Marketing at Postclick chats about a few high priority areas that modern-day B2B marketers need to strengthen in this quick catch-up with MarTech Series: _______ Welcome to…
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From analytics and CRM to emails and social media, automation has seeped into virtually every step of the marketing process. Despite how far it’s come, automated marketing will continue to scale, with global spending on marketing…
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Mark Wilson, Chief Marketing Officer at BlackBerry chats about new age B2B marketing needs and trends while throwing light on how certain marketing tactics and basics are always meant to stay the same... ________ Welcome to this MarTech…
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Digital transformation consulting firm voolama is pleased to announce an official partnership with marketing content management software company Aprimo. voolama will be working as a value-added partner for Aprimo in order to provide…
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In a year so far marked by milestones, $64MM marketing-turned-tech company PostcardMania just arrived at another pivotal moment — 100,000 small business clients across the country. This latest landmark comes just weeks after cutting the red…
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Digital marketers are constantly challenged by new trends. Whether it’s programmatic advertising, intelligent automation or hyper-personalization, the next big thing to chase is always round the corner.  What sometimes falls by the wayside…
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Profitero, a leading global enterprise eCommerce SaaS analytics platform, announced a first of its kind “open ecosystem” connecting retail digital shelf analytics, media agencies, and ad tech platforms together for optimized marketing…
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TAKUMI’s new creative arm ushers in the next generation of influencer marketing to craft the future of branded content TAKUMI appoints Jim Meadows as Chief Strategy Officer to lead TAKUMI X TAKUMI, the world’s leading influencer…
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Three-part documentary series Niall Ferguson's Networld, premiering March 17 on PBS, provides unique insights from history into the viral spread of ideas and how social media's technology is a battlefield of the future Facebook, Twitter,…
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"Marketing Automation is critical to defining the funnel and building a communication plan for each of the customer touchpoints, as well as post-analysis." Tell us about your journey into Marketing Technology and how you started at…
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Marketing science catches up to the art: While once revered as more art than science, the discipline of marketing is becoming increasingly technical. As modern-day marketing practitioners, it has become table stakes to have some level of…
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The e-commerce industry is a wonderful thing. Business owners can set up shop and start making sales to buyers all over the world in no time. Shoppers enjoy endless options from stores and brands across the globe. But despite the many…
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Today, Comperemedia announced three omnichannel trends set to impact the marketing landscape in 2020 and beyond, backed by comprehensive market and consumer data, in-depth analysis and brand examples. “In the year ahead, expect to see…
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Artificial Intelligence and Machine Learning form the core of many industries today, not barring marketing. AI helps bridge the gap between Data Science and Execution. Artificial Intelligence Marketing is an emerging technology that is…
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"The thing that drives us is helping marketers market the way consumers consume — seamlessly across the channels, formats, and moments that matter most."   Tell us about your journey to Marketing Technology. What inspired you…
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In this hyper-shareable Social Media-driven world, people voraciously search for answers to seemingly innocuous questions. What breed of dog are you? What color is your personality? And of course, which Harry Potter House do you belong to?…
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SITO Mobile, the Consumer Behavior and Location Sciences company, convened its inaugural Forum for members of its SITO Institute for Consumer Behavior and Location Sciences on June 26th in New York City, at the Dream Downtown PH-D rooftop…
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Let’s Get a Deeper Insight into How the Email and Marketing Automation Trend Has Developed Email marketing automation is the fastest-prancing technology that provides marketing teams with the power to optimize lead generation, drive…
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Make Email Marketing Your Priority The impact of social media resurgence could have offset the business value of email. To an extent, it could even render emails obsolete and ineffective. However, going by B2B trends, contrary to such…
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