Orbee has integrated Neustar Omnichannel Remarketing and Customer Identity Management platforms into its dealership-focused customer data platform, marketing automation platform, and data clean room. Orbee, a leading provider of…
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The New Valpak Changes the Way Business and Brands Reach and Engage Consumers Across Neighborhoods and the Nation Valpak, the leader in American household data, direct marketing and omnichannel media solutions, today outlined key aspects…
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No less than four out of five companies have a vast potential for growth. As omnichannel marketing automation enters its second decade, how mature is the market? A recently released study provides a European benchmark. In Spring 2022,…
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Veeva Crossix HCP Trigger Data delivers patient engagement data for field and marketing teams to prioritize outreach to specific healthcare professionals Veeva Crossix Omnichannel Boost connects direct-to-consumer, healthcare…
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1st Annual Survey of Top B2C eCommerce Brands Explores Data Knowledge, Resource Allocation, DE&I, and Post-Covid Retail Lessons With the height of the global pandemic and the initial onset of the supply chain crisis in the rear view…
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The era of cookies is over, and while it’s been a long time coming, the last few years have certainly accelerated this digital transformation and ushered us into a new era. Concerns over privacy are taking a front seat in the minds of…
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These awards recognize brands and agencies for executing high-performing digital campaigns via Skai's solutions Skai just announced the winners of its ShopAble Media Awards, which honor consumer goods and retail brands and agencies for…
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Partnership Enables Joint Customers to Easily Insert Direct Mail as an Orchestrated Step in the Buyer Journey and Create Impactful Hybrid Experiences at Scale PFL, a leading hybrid experience company, today announced its partnership with…
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The landscape of B2B marketing has seen some significant changes over recent years. Less emphasis has been placed on in-person events and meetings, with firms instead putting more energy into marketing across online platforms. The customer…
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Owned and operated by Phonexa, the all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more, MailCon successfully united top professionals throughout omnichannel marketing, email, and the lead…
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New Retail Pro International and OptCulture solution helps retailers unify customer data and loyalty initiatives across brick-and-mortar and online channels for personalized, data-driven marketing and rewards. Retail Pro International, a…
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New Pega Customer Decision Hub feature transforms customer journeys to deliver the most relevant experiences possible Pegasystems Inc., the software company that crushes business complexity, announced Next-Best-Action Customer Journeys, a…
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Business, marketing and IT leaders learn how a 360-degree view and insights across all marketing channels personalize the customer journey and ROI analysis System Soft Technologies, a leader in enterprise IT services, solutions and…
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Rebrand comes on the heels of more than 40% YoY growth for the company’s well-established strategic agency services Data Axle, the leading provider of data, data-driven marketing and real-time intelligence solutions, today announced the…
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Audigent, the cookieless identity platform and a leader in curated data & media solutions, unveiled today the launch of new data products through a partnership with TransUnion. Advertisers can now combine audiences from the TruAudience®…
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The new integration of Marketing Cloud with leading CRM platform HubSpot enables marketers to seamlessly deliver targeted omnichannel campaigns to increase engagement and maximize ROI Calix, Inc. launched the integration of HubSpot, a…
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After a 3-month proof-of-concept period, Danish gaming company IO Interactive chooses Agillic to power personalised communication with their audience of over 70 million gamers worldwide. For IOI, a fast-growing, fast-moving player in the…
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Calix, today announced that Cumberland Connect has more than doubled adoption of new revenue-generating services with EDGE Suites in just four months. In addition, Cumberland Connect is achieving email campaign open rates of up to 70…
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The technology will be integrated into the Zeta Marketing Platform and enrich proprietary data with 45M+ monthly high-fidelity consumer signals Zeta, a cloud-based marketing technology company that empowers enterprises to…
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AI-powered Netcore Cloud Email delivers 95% inbox placement and tools for optimizing customer engagement and experience Netcore Cloud, a customer engagement platform that helps B2C brands create amazing, personalized digital experiences,…
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