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IAB Reveals Podcast Upfront 2020 Presenters

The IAB Podcast Upfront 2020 goes virtual for the first time, building on IAB’s successful digital NewFronts format IAB Podcast Upfront returns this year from September 9 to 11, showcasing the newest in digital audio from over 20 major presenters. For the first time, the Upfront will be a virtual event. The IAB Podcast Upfront is the only marketplace designed for advertisers and media buyers to preview the latest podcast programming from the biggest names in digital audio. The event will educate and raise awareness…

Will the US Podcast Advertising Revenue Hit $1 Billion Mark?

According to the latest IAB report titled the “US Podcast Advertising Revenue Study”, the podcasting media is considered as the most resilient content marketing and advertising platform in the COVID-19 disrupted market. Despite a sluggish run in the last two quarters, podcast formats are seen to be performing better than other advertising channels. The reason? The DIY content creation which can be easily scaled to meet ad messaging standards across multiple marketing genres… According to the IAB report, the US…

Higher Ground and Spotify Announce the Michelle Obama Podcast

President Barack Obama and Michelle Obama’s production company, Higher Ground, and Spotify announced the first title from their ongoing partnership, The Michelle Obama Podcast. Hosted by Michelle Obama, the series will bring listeners the former First Lady’s most candid and personal conversations, showing us what’s possible when we allow ourselves to be vulnerable, to open up, and to focus on what matters most. The podcast will debut exclusively on Spotify on July 29, 2020. Like all podcasts on Spotify, it will be…

US Podcast Ad Revenues Near $1 Billion, According to IAB

IAB's Latest Podcast Advertising Revenue Report Finds Brands Now Embrace Podcasts as Part of Annual Planning U.S. podcast advertising revenues near $1 billion in 2020, according to the fourth annual IAB Podcast Advertising Revenue Report prepared by PwC. The report projects that ad revenues will increase nearly 15% (14.7%) in 2020 despite COVID-19. Prior to the downturn caused by the pandemic, podcast ad revenue was estimated to grow by as much as 29.6% in 2020. Podcasts are gaining traction as part of brand annual…

LiveXLive Completes Acquisition of ‘PodcastOne’

PodcastOne Recorded Gross Revenue of $27.5 Million in Calendar Year 2019 and Generates Over 2.1 Billion Downloads Annually Acquisition Brings Norman Pattiz and an Experienced Advertising Sales Team, Established Roster of Major National Brand Advertisers, New Distribution Channels and Podcasts from Adam Carolla, Mike Tyson, Shaquille O'Neal, Tip "T.I." Harris, and More Plans to Launch New Vodcast Network Called 'VodcastOne' Including PodcastOne, the Company Currently Has Cash and Restricted Cash of Approximately $18.5…

TechBytes with Hilary Ross, VP of Podcast Media at Veritone One

Tell us about your role and journey into technology. What inspired you to take up the role at Veritone One? My college education and initial jobs after college were focused on politics and environmental law. I worked on a handful of political campaigns at the state level, and as a part of my work on those campaigns, I was exposed to radio, Facebook and local television advertising. That was my first introduction into the advertising world. From there, I have had a handful of opportunities in advertising and…

IZEA Invites Podcasters to Join Shake

Platform Expands IZEA’s Offerings to Include Podcast Sponsorships for the First Time IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced that Shake will be IZEA’s first platform to facilitate podcast sponsorships. Shake is a new online marketplace that allows creators to offer their services, delivered digitally, for a self-determined price. Influencers, photographers, writers, podcasters, and more can use IZEA’s Shake to collaborate and…

DealHub.io Launch New Podcast ‘RevAmp’ for B2B Sales and Revenue Operations Leaders

DealHub.io just launched a podcast channel, RevAmp. The podcast channel was created for sales and revenue operations professionals, utilizing experiences and best practices from industry professionals in leading brands. DealHub.io launched RevAmp because it recognized that sales and revenue operations professionals do not have access to enough high-quality resources and cutting-edge content from fellow professionals who are willing to give away their best practices and experiences. Enabling professionals to learn from a…

SiriusXM Acquires Podcast Management and Analytics Platform Simplecast

With SiriusXM AdTech Subsidiary AdsWizz, Acquisition Enables End-to-End Offering for Podcasters on One Platform, from Creation to Monetization SiriusXM announced the acquisition of Simplecast, a leading podcast management platform that enables podcasters to publish, manage, and measure their content.  The Simplecast solution, paired with the award-winning monetization platform of AdsWizz, the adtech subsidiary of SiriusXM, creates an end-to-end solution that enables creators to publish and generate revenue from their…

LiveXLive And PodcastOne Team Up For First Global Vodcast Network Combining Audio And Live Streaming

Expands Relationship with Adam Carolla to Take His Podcast to Variety Show Live LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy and pop culture, and PodcastOne, announced another music-comedy Vodcast (video podcast) special with Adam Carolla as part of the "The Adam Carolla Show Live" taking place in Nashville June 13, 2020 at 5 p.m. PT / 8 p.m. ET. The announcement follows the record-setting viewership of 1.1 million streams for LiveXLive and…

Snowflake Launches Rise of the Data Cloud Podcast With Insights From Data Leaders

Award-winning technology journalist, Steve Hamm interviews masters of data covering data innovation and industry-disruption Snowflake, the cloud data platform, announced the launch of Rise of the Data Cloud, a new podcast for data and business leaders that features insights from the cutting edge of data. The weekly podcast series kicks off, with the first episode available online and on Apple Podcasts, Spotify, and Simplecast. Rise of the Data Cloud is dedicated to unveiling business practices and the technology that…

Nuxeo Launches New “Content Journeys” Podcast Series to Examine the Role of Content in Business

Monthly discussions examining the journeys organizations take with their content and how it can be used by businesses to build competitive advantage Nuxeo, the leading cloud-native Content Services Platform, today announced the launch of "Content Journeys," a new monthly Nuxeo podcast series providing valuable lessons in how organizations can build competitive advantage from content. Hosted by Nuxeo Director of Product Marketing Alan Porter, Content Journeys is a monthly discussion about the world of content in…

LiveXLive And PodcastOne Team Up For First Global Vodcast Network Combining Audio And Live Streaming

Expands Relationship with Adam Carolla to Take His Podcast to Variety Show Live LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy and pop culture, and PodcastOne, announced another music-comedy Vodcast (video podcast) special with Adam Carolla as part of the "The Adam Carolla Show Live" taking place in Nashville June 13, 2020 at 5 p.m. PT / 8 p.m. ET. The announcement follows the record-setting viewership of 1.1 million streams for LiveXLive and…

LiveXLive and PodcastOne Team with Adam Carolla to Combine Stand-Up Comedy with Musical Performances in Live Streamed Video Podcast

Airing as Part of "Adam Carolla Is Unprepared" Stand-up Comedy Tour, Event Showcases New 'Music Meets Comedy' Franchise for LivexLive and PodcastOne LiveXLive Media, Inc. , a global digital media company focused on live entertainment, and PodcastOne, a leading subscription and advertiser-supported podcast network, announced today a first-of-its-kind live streamed and video podcast format combining stand-up comedy with musical performances in collaboration with Adam Carolla -- a Guiness World Record holder for "most…

Magellan AI: How Coronavirus Has Impacted Podcast Advertising

Magellan AI, the podcast industry's leading provider of ad level data, has released a whitepaper outlining the impact coronavirus is having on the podcast industry's advertising landscape. While many analytics companies have addressed the change in podcast consumption, to date there hasn't been a report addressing advertising activity and spend. This report does so. In this whitepaper we explore the following: What's happening in the market overall? Which advertiser categories have increased or decreased spend?…

LiveXLive to Acquire ‘PodcastOne’ and to Enter the Rapidly Growing Podcast Market

LiveXLive Expects the Acquisition to be Accretive, Strengthen Its Balance Sheet and Diversify Its Business Model with Significant Advertising Component LiveXLive Media, Inc., a global digital media company focused on live entertainment, announced today that it has signed a definitive agreement to acquire Courtside Group, Inc., the owner and operator of PodcastOne, a leading subscription and advertiser-supported podcast network home to popular and star-studded podcasts across top genres including sports, comedy, celebrity…

Imagen Makes Licensing Video, Podcasts and Images a Breeze with New Intuitive Monetization Feature

Digital media management platform streamlines the process to generate revenue from content; eases access and acquisition process for licensees Imagen, the leading video management platform for sports organizations, media companies and the enterprise sector, unveiled a comprehensive monetization tool to simplify the process of bringing content to market and generating revenue. Imagen’s monetization feature also makes it easier for licensees to acquire content assets and rights packages as quick and easy as adding items to a…

C-Suite Social Media launches In the Suite Podcast as a Catalyst for Change

Women over 40 now have a new favorite podcast to use as a vehicle for change with the launch of In the Suite, available on Apple Podcasts, iHeart Radio, Google Podcast, Spotify, Sticher, and Tune In + Alexa Founded by Tina Powell, CEO of C Suite Social Media, In the Suite is a podcast created to help close the gap that exists between men and women in the financial services and wealth management industry. In each episode, Host Tina Powell sits down with top female CEOs, founders, innovators, and business leaders to talk…

Triton Digital Expands Podcast Reports to the United States

Reports Provide Valuable Insight into Top Podcast Shows in the U.S. from Powerhouse Networks including NPR, RADIO.COM/Cadence 13, Stitcher, and Wondery Triton Digital, the global technology and services provider to the digital audio and podcast industry, released today the first Podcast Report for the United States, powered by their Podcast Metrics measurement service. The Podcast Report provides a ranking of the Top Podcasts as well as the Top Networks in the U.S., as measured by Podcast Metrics. @TritonDigital…

Podcast Series “The State of Commerce Experience” Debuts Today

The announcement was made today by Bloomreach, a lead sponsor of the new podcast A new podcast series, “The State of Commerce Experience”, hosted by Brian Walker, will make its debut today, featuring discussions with commerce industry experts and thought-leaders from around the world. The podcast will focus on the evolving nature of digital commerce, key industry trends, market dynamics, and how B2B and B2C companies can differentiate themselves to thrive in the current climate. The announcement was made today by…