Mediabrands Partners With Affle’s mediasmart Platform to Strengthen Its Programmatic Advertising Offerings in Indonesia

mediasmart, Affle’s self-serve mobile programmatic platform, announced that it has entered into a partnership with Mediabrands, the global media and data arm of Interpublic Group in Indonesia. Through this partnership, Mediabrands will get to bring mediasmart’s programmatic platform to its advertisers and strengthen its propositions for data-driven programmatic advertising in a fast-growing market. Marketing Technology News: Informatica Launches Comprehensive Data Governance Support for Snowflake Data Cloud Commenting…

Mediavine Launches Trellis, a WordPress Framework Geared Toward Programmatic Advertising Excellence

Groundbreaking Product is Already Proving Higher Viewable Impressions for Advertisers Mediavine is pleased to announce the launch of its premier WordPress framework, Trellis. Trellis is the first WordPress framework focused on pagespeed and ad performance, exclusively providing publishers with tools and technology that were previously only available to those with an engineering team. Mediavine is the only firm in the advertisement technology industry to develop a WordPress product of this scale. "We are thrilled to…

Colling Media Launches Programmatic Advertising for Outdoor Digital Billboards

Phoenix-based Colling Media continues helping clients innovate advertising campaigns with its latest offering: digital billboards. A world away from traditional advertising messages seen above streets and highways, digital billboards are purchased via programmatic real-time bidding (RTB). And unlike when exterior advertising was first used on street railways in 1850, the newest digital billboard technology tracks consumer and purchasing behavior with precision. Marketing Technology News: eGain Modernizes IVR Engagement…

BIG Outdoor Launches Programmatic with Vistar Media

BIG Outdoor - a provider of premium, high-impact digital billboards - announced the launch of programmatic capabilities powered by Vistar Media. BIG Outdoor is leveraging Vistar’s supply-side platform (SSP) to make their inventory available for purchase programmatically via open exchange or private marketplace deals. “Our mission is to stay at the forefront of improving the value proposition of digital billboard advertising,” said Richard Maund, National Sales & Marketing Director at BIG Outdoor. “We want to provide…

Vistar Media Launches Programmatic Audio Out-of-Home Offering

Partnership with Vibenomics extends AOOH offering to reach in-store retailers at the point-of-purchase Vistar Media, the leading global provider of software for Digital-Out-of-Home (DOOH), is launching the first real-time bidding exchange for Audio-Out-of-Home advertising (AOOH). This offering is available via Vistar’s open exchange or through private marketplace (PMP) deals. Earlier this year, Vistar partnered with Vibenomics, a location-based AOOH advertising and experience company, to embrace AOOH and all that it…

Verizon Media Teams With Broadsign to Extend Programmatic Omnichannel Offering

Verizon Media and Broadsign announced an extended partnership to directly integrate Verizon Media’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic DOOH supply-side-platform (SSP). Using the combined solutions, Verizon Media advertisers can now easily access Broadsign’s global programmatic DOOH (pDOOH) inventory as part of their omnichannel buys. The partnership is another step in Verizon Media’s continued expansion into DOOH, as more advertisers recognize the value of the medium in…

Programmatic Trading Now Accounts for More Than Two Fifths of Global Digital Media Investment by Major Multinationals, WFA Report

In-house and hybrid trading models now used by 84% of respondents Programmatic trading channels for WFA Members account for more than two fifths (41%) of global digital media investment, up from 16% in 2016. Regional splits show the current figure has hit 50% in the US, 31% in Europe and 20% in APAC. The WFA’s Programmatic, Data & Technology Global Survey 2020 highlights the uneven pace of adoption of programmatic around the globe and the mix of models being used, even in the same company. However, the global trend –…

Mediavine Integrates with Centro’s Basis Programmatic Advertising Platform

Mediavine, the largest exclusive ad management company in the United States and a Comscore top five lifestyle property with 125 million unique monthly visitors, has integrated with Centro's Basis programmatic advertising platform. Centro is a global provider of advertising technology. To create the direct connection between Basis and Mediavine, Mediavine built proprietary Server-to-Server technology based on OpenRTB specifications, designed to help both advertisers and publishers capture higher value in the marketplace.…

Mediavine Launches BidShield, a Proprietary New Technology to Safeguard Against Programmatic Advertising Industry Risks and Guarantee…

With BidShield, company reinforces Mediavine Guarantee to pay publishers on time, in full, regardless of industry changes and global economic instability Mediavine, a full-service ad management company that helps content creators build sustainable businesses, announced the launch of BidShield. BidShield uses a proprietary formula to determine the risk factor for bids received in programmatic auctions, requiring higher bids from companies determined as 'riskier', thus providing financial protection for publishers.…

MediaCentral Reports Rapid Revenue Growth Across All Digital Platforms from Its Initial Programmatic Advertising and Data Integration

MediaCentral Progresses in Digitally Transforming Analogue Legacy Publications Reports +389% month over month increase in programmatic ad revenue for NOW and the Straight in April 2020 Launches proprietary marketing technology automating the capture of behavioral data to improve user experience, increase traffic and enhance advertiser solutions Continues to build monetizable digital strategy as it works to consolidate a 100 million influential consumers of independent urban publications across North America…

Programmatic Viewability Rates Are Improving Worldwide, According to IAS Media Quality Report

Integral Ad Science (IAS), the global leader in digital ad verification, released its Media Quality Report for H2 2019, providing transparency into the performance and quality of global digital media. The report found positive changes across many aspects of the ecosystem, including a rise in global viewability rates across all formats and environments in the second half of 2019. Desktop video viewability has continued to rise, reaching new heights at 74.1% compared to 68.6% in the same period a year prior. Meanwhile, mobile…

Vistar Media and Quividi Join Forces to Fuel Programmatic DOOH

Quividi, the world’s #1 audience and campaign intelligence platform for digital out-of-home (DOOH), announced a partnership with Vistar Media, the leading global provider of programmatic technology for DOOH. Quividi’s audience analytics will now be accepted in the Vistar exchange as network impression metrics. Vistar Media and Quividi share a global footprint, with common DOOH partners in North-America, Europe and APAC. Through this partnership, media owners can easily get the accurate impression data necessary to transact…

Affle to Acquire Mediasmart, a Mobile Programmatic and Proximity Marketing Company in Europe

Affle to Acquire Mediasmart, a Mobile Programmatic and Proximity Marketing Company in Europe Affle (India) Limited, the leading consumer intelligence technology company, today announced the signing of a definitive agreement to acquire Spain headquartered Mediasmart, a self-serve mobile programmatic and proximity marketing platform. Mediasmart provides advertisers, trading desks and agencies an integrated mobile advertising platform with unique incremental impact measurability for Proximity and App marketing campaigns.…

Curb Taxi Media Launches Programmatic ‘Smart’ Taxi Tops in NYC

Curb Taxi Media, the leading provider of mobility-centric media in the United States, launched the largest network of programmatic 'smart' taxi tops in New York City. Curb's new programmatic network is available through technology partner Vistar Media and allows agencies and brands to launch large-scale digital out-of-home (DOOH) campaigns atop the city's iconic yellow taxis. By bringing programmatic capabilities to digital taxi tops, Curb is providing agencies, brands, and programmatic buyers with the tools and…

Programmatic OOH Spend Through Vistar Media Grew 80% in 2019

With Rapid Advancements in Targeting and Measurement, and a Surging Interest in Buying DOOH, the Programmatic Technology Leader Is Slated to Continue Its Impressive Growth in 2020 With 35 consecutive quarters of growth, the meteoric rise of digital out-of-home (DOOH) advertising is set to continue in 2020 as the channel becomes more data-driven and easier to buy. Vistar Media, the global leader in programmatic technology for DOOH, is at the forefront of this growth, according to a usage analysis of its platform. In…

Mediaocean Announces Amino Payments as First Blockchain Partner to Deliver Supply Path Insights for Programmatic Buys

Mediaocean partners with supply chain transparency innovator - coming together in a fully scaled blockchain network Mediaocean, the foundational software provider for the advertising world, announced Amino Payments as the first partner that will utilize blockchain technology to provide the first fully transparent media supply chain, enabling spend optimization across the programmatic media. The partnership with Amino Payments expands on several years of blockchain investments by Mediaocean focused on building trust and…

Viamedia, EMX and Advertisers from CTV Media Announce Successful Live Market Trial Delivering Digital Programmatic Ads into Live Cable TV on…

Innovative Step Taken in Bridging Linear TV with the Digital Programmatic Advertising Landscape EMX,  a leading marketing technology company and digital media exchange, and Viamedia, a leading cross-platform local video advertising company, announced the successful trial of QTT™, Viamedia's cloud-based patent pending advanced television advertising product which is the first to use digital standards to programmatically request and receive ads from a digital ad exchange to enable live linear cable television ad insertion…

Vistar Media Opens Programmatic Ecosystem

Partnerships with Adelphic, Amobee, MediaMath and Verizon Media First to Power a New Phase of Growth in Out-Of-Home Vistar Media, the global leader in programmatic technology for digital out-of-home (OOH), announced an expansion of the programmatic OOH ecosystem through partnerships with the world’s leading omnichannel demand-side platforms (DSPs). “Our integration with Vistar extends our access to premium out-of-home media owners through reliable technology and a transparent supply chain, furthering our commitment to…

Catalina To Offer CPG Marketers, Retailers And Agencies New Targeting And Measurement Capabilities Across Television, Social Media And…

CMOs can now target and measure the impact of digital ads on in-store sales through the LiveRamp Data Store across 85 million households and 390 million devices Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, will launch new audience segments and measurement offerings for U.S. CPG marketers in Q3 2019. Catalina will introduce more than 700 syndicated and countless customized purchase-based audience segments, and sales lift measurement…

MediaRadar Study: Number of Companies Placing Native Ads Programmatically Increases YoY

Progressive Named Top Buyer of Native Ads in q1 of 2019, Followed by Homeserve and Lendingtree MediaRadar, the leading advertising intelligence and sales enablement platform, released an analysis comparing year-over-year (YoY) native advertising statistics from Q1 of 2018 to Q1 of 2019. The deep dive discovered YoY renewal rates, the top buyers of native ads, the percentage of companies placing native ads programmatically, plus more. MediaRadar’s YoY native advertising study found that 34 percent of companies running…