Appfluence Launches Free Email and Project Management Solution for Microsoft Teams and Microsoft Outlook

Appfluence, a productivity intelligence software company, announced the availability of Priority Matrix for Microsoft Teams and Microsoft Outlook. Priority Matrix helps teams focus on top priorities and projects. Customers use it to prioritize better, increase team accountability and effectiveness, and increase productivity. “Priority Matrix is a comprehensive integration for Microsoft Teams and the Microsoft Office platform. Being able to manage emails, access and create tasks in meetings, as well as see priorities across…

How Every Marketer Can Learn Basic Project Management Skills (And Why They Should)

If you’re a marketer, then at some point, you’ll need to manage a project. This can be an intimidating prospect if you’ve never taken the lead on a project before. However, developing basic project management skills can be invaluable no matter where you’re at in your career. This is true whether you’re a Manager guiding your team, a middle-Manager taking your first steps toward leading campaigns, or an entry-level staffer looking for a way to move up. You don’t necessarily need to become an expert in this area. You…

Study from Project Management Institute Identifies Six AI Technologies Impacting Project Professionals

Project Management Institute (PMI) released its 2019 Pulse of the Profession® In-Depth Report: AI Innovators: Cracking the Code on Project Performance. The report provides an in-depth look at how artificial intelligence (AI) is impacting organizations and the project management profession. Findings reveal that AI disruption is happening and at a large scale: 81 percent of respondents report their organization is being impacted by AI technologies; 37 percent say adopting AI technologies is a high priority for their…

Project Management Tools Critical for Marketing Teams’ Success

Study Identifies What Marketing Teams Want (And Don't Care About) When It Comes to Productivity Whether they're part of a small team wearing multiple hats or a large, distributed department serving the needs of a Fortune 500 brand,  marketers are increasingly relying on project management (PM) solutions to help them deliver more work faster. But what do these marketers value most when it's time to invest in a new tool? A research study conducted by MetaCommunications in partnership with Drive Research under the direction…

Managing The Flow: How To Choose Project Management Software For Your Team

There are two ways marketers use technology. One is to enhance human interaction, and the other is to automate the process. The reality is that we’re often doing this simultaneously. Successful marketing requires keeping many balls in the air at once as you conduct research, create and execute campaigns, and measure and refine campaigns while managing various workflows and deliverables. Thanks to the rise of sophisticated project management software products, it’s easier than ever to keep projects flowing. However, with…

NetApp Architects Application-Integrated Data Management for Kubernetes with Project Astra

NetApp introduces vision for enterprise-class data services for stateful, cloud-native applications with any Kubernetes distribution on any cloud NetApp, the leader in cloud data services, introduced Project Astra, a vision for a software-defined platform that is currently in development with the Kubernetes community. Project Astra will deliver the industry's most robust, easy-to-consume, enterprise-class storage and data services platform for Kubernetes that enables both application and data portability for stateful…

IDC MarketScape Names Workfront a Leader in Worldwide Work Management and Project and Portfolio Management

Workfront also named a leader in Worldwide Cloud Project and Portfolio Management 2019-2020 Workfront, the work management application platform for the enterprise, announced that it has been named a leader in the first-ever IDC MarketScape: Worldwide Work Management and Project and Portfolio Management 2020 Vendor Assessment. According to the IDC MarketScape, work management is a new class of software that has emerged out of traditional task and project management software to address the increasing complexity and speed of…

Productboard Launches New Capabilities to Empower Product Management Teams to Build Customer-Centric Products

Easy to use roadmapping, dynamic segmentation, and enhanced integrations help improve productivity and accelerate innovation Productboard, a leading provider of product management software, announced the launch of user-friendly roadmaps, dynamic customer segmentation, Salesforce integration (Early Access), new partner integrations, and advanced enterprise functionality to make it easier for product teams to build customer-centric products. The new capabilities enable product management teams at every organization, from…

Ooredoo Selects Etiya for Digital CRM Transformation Project

Etiya, the leading Independent Software Vendor, announced that it has been selected by Ooredoo Oman to implement their digital Customer Relationship Management (CRM) transformation project, which will manage all relationships and interactions with customers across all channels and throughout the entire customer life-cycle. Marketing Technology News: Hootsuite’s Social Trends Report Helps Marketers Ride the Lightning Bolt of Social Into 2021 The project involves upgrading Ooredoo’s legacy CRM platform and provide a…

Pega Introduces First RPA Auto-balancing Feature for Hands-Free Bot Workload Management

New capability enables organizations to significantly reduce RPA licensing, management, and infrastructure costs Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises,  introduced Pega RPA Auto-balancing – the industry's first Robotic Process Automation feature that automatically provisions workloads between an organization's available bots. This new Pega Robot Manager™ capability uses artificial intelligence (AI) to intelligently optimize the capacity and efficiency of…

Delivering Better Customer Experience Using Customer Data Management

If there is one thing that has strengthened during the COVID-19 pandemic is our reliance on technology. Even more so, smart technology, also referred to as SmartTech in the modern business parlance. In the business world, the pandemic brought limitations in the form of a reduced workforce and resources. The year 2020 also tightened the corporate world’s take on smart decision-making in relevance to objectives and functionality. Right from the front, the decisions have been well calculated, well carried out, and in the…

TVision’s Advanced Audience Projections Powers Person-Level Ad Measurement

TVision, the company measuring TV ad engagement, announced its new offering: Advanced Audience Projections (AAP). Major TV measurement and advertising platform players, including Oracle Data Cloud, Xandr, VideoAmp, and iSpot are already using the data to go beyond household data to person-level measurement. Several converging factors are changing the way viewers watch and engage with TV ads. The TV industry is increasingly fragmented and viewers have more choices than ever. They choose when, where, and how to watch TV.…

Branded Content Project Releases Research on State of Content Marketing in 2020

The Branded Content Project, an initiative by the Local Media Consortium, Local Media Association, and Facebook Journalism Project, released the results of a report on content marketing in collaboration with Borrell Associates Inc., which found that, despite the effect Covid-19 had on businesses, content marketing remained relatively steady and is projected to be more of a priority in 2021. With expenditures on advertising falling by double-digit percentages in 2020, the report, "Sizing the Content Marketing Opportunity,"…

Computex Technology Solutions Partners with Datadobi for Major Data Migration Project

Successfully  Completed a Migration of 100TB+ Revenue-Generating Application for Large Multinational Firm Datadobi, the global leader in unstructured data management software, announced it has been selected by award-winning solutions provider, Computex Technology Solutions, to migrate the data of a business-critical application for one of the largest financial and professional services providers in the world. As a leading technology solutions provider, Computex, an American Virtual Cloud Technologies company, assesses,…

Headless Content Management System Strapi Upgrades Community and Enterprise Versions, Adds Lower Price Option

New features and templates closes the gap with traditional CMS Strapi, the company spearheading the development of the most flexible open-source headless content management system (CMS), announced enhancements to both its community and enterprise versions, adding features that simplify the user experience so that developers and content creators can be productive immediately. The new versions add publication workflow features, such as managing drafts and privileges, and introduces easy-to-get-started templates for many…

Tapad Supports IAB Tech Lab’s Project Rearc Principles

Groundbreaking IAB initiative is developing open technical standards for addressability and accountability in digital media Tapad Inc., a marketing technology company and global leader in digital identity resolution, announced their commitment to IAB Tech Lab's Project Rearc, a collaboration of global stakeholders across the digital supply chain established to ensure industry accountability and privacy preservation. As an advocate for clear communication of the value exchange required to maintain the free and open…

Oracle Helps Marketers Simplify the Management and Activation of Customer Data

To help marketers simplify the delivery of personalized marketing programs that increase sales, improve customer satisfaction, and grow customer lifetime value, Oracle announced a series of new innovations within its customer data platform (CDP). The latest updates to Oracle Unity enable B2B and B2C marketers to eliminate costly and complex customer data integration projects by providing a single platform that unifies all customer data and enables it to be quickly and easily activated within existing business processes.…

MuleSoft Positioned as a Leader in the Gartner Magic Quadrant for Enterprise Integration Platform as a Service and the Magic Quadrant for…

Continues to be recognized as a Leader in both evaluations based on completeness of vision and ability to execute MuleSoft, provider of the world's #1 integration and API platform, announced that Gartner has recognized the company as a Leader for the sixth time in the 2020 Magic Quadrant for Enterprise Integration Platform as a Service (iPaaS). In addition, MuleSoft has been named a Leader for the fifth consecutive time in the 2020 Gartner Magic Quadrant for Full Life Cycle API Management. Marketing Technology News:…

Primesource Goes Live With New Master Data Management Solution Deployed by Stibo Systems and Codifyd

Stibo Systems, the global leader in delivering transparency through Master Data Management (MDM) solutions, and Codifyd, a leading provider of digital commerce, transformation, and MDM solutions for B2B, CPG, and Retail organizations, announced that PrimeSource Building Products has implemented the Stibo Systems MDM enterprise solution to more effectively manage, maintain, and govern their extensive product content and digital assets. PrimeSource, home to the Grip-Rite, GRX, and Pro-Twist brands, is a leading domestic…

U.S. Department of Veterans Affairs Selects Box for Cloud Content Management

U.S. DEPARTMENT OF VETERANS AFFAIRS ISSUES AUTHORITY TO OPERATE FOR BOX Box, Inc., a leader in cloud content management, announced that the U.S. Department of Veterans Affairs (VA) has issued Box an Authority to Operate (ATO). The VA can leverage Box’s cloud content management platform to modernize its technical infrastructure and drive new ways to work in the cloud. The VA’s mission is to provide Veterans the world-class benefits and services they have earned – and to do so by adhering to the highest standards of…