Merkle Appoints Simon Esland as VP Practice Lead, Marketing Decisioning to Oversee Partnership With Pegasystems

Merkle, a leading technology-enabled, data-driven customer experience management company and part of dentsu international, has appointed Simon Esland to the newly created role of VP practice lead, marketing decisioning for Merkle’s partnership with Pegasystems Inc., the software company that crushes business complexity. Previously group head of marketing technology strategy at Vodafone, Esland will lead the largest decisioning practice in Europe and support Merkle’s expansion across all 14 markets in EMEA. As a leading…

Partnership for Responsible Addressable Media Invites Industry to Contribute Addressability Code For Collaborative Development

Submissions Must Support Consumer Privacy, Equal Access; Process Builds on Working Group Efforts by Hundreds of Companies to Develop Business Use Cases, Legal & Policy Guidance, Technology Standards The Partnership for Responsible Addressable Media extended an invitation to the advertising and media industry to contribute addressability code for collaborative development. All proposed contributions must be operational, support the advancement of new addressability and accountability standards, and fuel commercial…

Alation Expands Leadership Team, Appoints World-Class Marketing Executive as CMO

Tracy Eiler to lead and scale the company’s marketing engine to drive continued growth in 2021 Alation Inc., the leader in enterprise data intelligence solutions, announced the appointment of Tracy Eiler as Chief Marketing Officer (CMO). Eiler is responsible for driving Alation’s marketing strategy to scale the company and help customers in their quest to become data-driven enterprises and foster data culture. Eiler has more than 25 years of experience building and scaling high-performance B2B technology marketing teams.…

MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

Peer-to-Peer Marketing Platform Ripple Street Announces Alice Hawari as Vice President of Marketing

Ripple Street, the leading peer-to-peer marketing platform that matches brands with their ideal consumers, announced Alice Hawari as Vice President of Marketing. At Ripple Street, Hawari will focus on accelerating and enabling revenue growth by strengthening the company’s market position—from marketing strategy, branding, messaging and thought leadership to community development and product experiences. Through a data-driven lens, Hawari will be responsible for testing new channels and determining the ideal marketing mix for…

Productsup Appoints Lisette Huyskamp as Senior Vice President of Marketing

Huyskamp will lead Productsup’s marketing team to grow its presence as a leading ecommerce data integration solution Productsup, the leading ecommerce data integration company, today announced the appointment of Lisette Huyskamp as the company’s Senior Vice President of Marketing. Huyskamp will be responsible for leading all global marketing functions, fine-tuning the company’s messaging framework, growing the marketing department, driving Productsup’s go-to-market strategies, and supporting overall business growth. She…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Epsilon (Customer Experience Management), Quadient (Customer Experience Management), Kim Dotcom (Content Management), ViacomCBS (Entertainment), to Arc Publishing (Analytics). Epsilon Launches Signals to Recognize In-Market Intent Faster, Optimize Audiences and Remove Barriers to Activation Epsilon launched Signals, a new product that recognizes near real-time consumer buying signals…

ON24 Appoints B2B SaaS Expert Steve Daheb as Chief Marketing Officer

Former Oracle Cloud SVP and Citrix CMO joins ON24 as more businesses than ever embrace the company’s digital experience platform ON24, the digital experience platform provider that makes it easy to create, scale and personalize engaging experiences that drive business growth, announced that Steve Daheb has joined the executive team as Chief Marketing Officer. Daheb comes to ON24 after over two decades in marketing and sales leadership roles, including top B2B SaaS and cloud companies, most recently Oracle and Citrix.…

Performance-Based Marketing: How to Double Results From Your Ad Campaign and Is It Possible to Apply to CTV?

Digital marketers are constantly challenged by new trends. Whether it’s programmatic advertising, intelligent automation or hyper-personalization, the next big thing to chase is always round the corner.  What sometimes falls by the wayside in this race of innovations and buzzwords, is performance metrics. Performance-based marketing offers a helping hand by being broad enough to be embedded in any hyped marketing approach and flexible enough to meet the most specific goals. And as performance never goes out of fashion,…

Clarus Named Sample Vendor in 2020 The Gartner Marketing Technology Vendor Guide

Premium loyalty provider Clarus Commerce was named in the November 2020 Gartner Marketing Technology Vendor Guide. According to the report, “Loyalty marketing is used to increase wallet share and retention among existing customers as well as attract new customers. Common loyalty marketing platforms support programs that help drive retention and acquisition of customers such as loyalty cards, membership rewards, discount clubs, advocacy, promotions/offers, referrals, and other tactics. These platforms may also enable…

SocialSurvey Taps Marketing Ace as CMO to Accelerate Company Growth

SocialSurvey, a fast-growing disruptive provider of Customer Experience and Reputation Marketing solutions, announced that it has hired recognized marketing guru Dave R Taylor as their new Chief Marketing Officer (CMO). Taylor comes fresh from a successful exit at Stella Connect, recently acquired by Medallia; his third successful exit. Prior to that, Taylor was CMO at Impartner, a high-growth company in Salt Lake City, Utah. Marketing Technology News: Springbot Acquires Matcha SocialSurvey is the leader in the market…

Criteo Names Media and Agency Veteran Brendan McCarthy as Chief Marketing Officer

McCarthy Will Oversee Marketing and Communications Strategy in Company's Transformation to a Commerce Media Platform Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced Brendan McCarthy as Chief Marketing Officer. McCarthy will lead the marketing and communications teams across Criteo's global markets and will be an integral part of Criteo's transformation and innovation strategy to a Commerce Media Platform. Marketing Technology News: ProProfs…

Nielsen Names Jamie Moldafsky As Chief Marketing And Communications Officer

Savvy Industry Veteran Moldafsky Will Run the Integrated Global Function for the Nielsen Global Media business Nielsen Holdings plc announced that Jamie Moldafsky, a three-decade marketing veteran, will join as Chief Marketing and Communications Officer, effective immediately. Previously, Moldafsky was Chief Marketing Officer at Wells Fargo Bank, where, for nine years, she was responsible for the full scope of marketing, including Global Brand Strategy and Management, Product Marketing, Media, Research and Analytics,…

MarTech Interview with Clayton Ruebensaal, EVP of Global B2B Marketing at American Express

"Terms like “business isn’t personal” went out the window. We all got to know each other a lot better and worried about each other more. One of the lessons we learned about customers was that business owners were stuck with more questions than answers during this crisis." Hi Clayton, please tell us about your journey into marketing technology and how you started at American Express. Throughout my career, I’ve held leadership roles at some of the world’s most creatively awarded advertising agencies, BBDO, Deutsch, I ran…

Leading International B2B Technology Intelligence Now Available on Marketing Automation and CRM Platforms

NetFinder+ integrations now enable B2B technology marketers to access decision-makers across Europe from their existing desktop interface Rhetorik, the technology sales accelerator, announces the integration of Salesforce, HubSpot, Microsoft Dynamics, and Marketo with NetFinder+, its multi-national sales and marketing intelligence platform for enterprise tech vendors. The integrations offer enhanced buyer prospecting and enrichment for Accounts and Contacts across 28 EMEA countries, providing the highest-quality data that…

Loop Media, Inc. Announces Former MTV, Warner Bros. and 20th Century Fox Executive Greg Drebin as Loop Media Studios Chief Content and…

Loop Media, Inc., the first media company focused on fully integrated 360-degree engagement of music videos and other premium content for consumers and businesses, announced former MTV, Warner Bros. and 20th Century Fox Executive Greg Drebin as Loop Media Studios Chief Content and Marketing Officer. Drebin will be tasked with creating the content and brands that reach Loop Media’s rapidly growing footprint across out-of-home businesses and consumer-facing channel platforms. Additionally, he will be responsible for the…

Audi of America Announces Tara Rush as Chief Marketing Officer

Rush will be the first woman to lead marketing at Audi of America Previously, Rush held the position of SVP, Chief Communications Officer Rush brings 20 years of consumer brand experience Audi of America announced Tara Rush as SVP and Chief Marketing Officer, effective December 1st. In this role, Rush will oversee brand strategy and be responsible for all U.S. marketing efforts including advertising, retail marketing, consumer experience and brand partnerships, CRM and social media. Most recently, Rush served as Chief…

Studio BLUP Promotes Laura Lane to Chief Marketing Officer as Part of Its Ongoing Growth Plans

Studio BLUP, part of the LAB Group of agencies, has promoted Laura Lane to Chief Marketing Officer as part of its ongoing growth plans. Laura has spent just over a year and a half freelancing at the agency to help manage client projects for the likes of Nerf and Reebok whilst also running her own personalised gift and visual storytelling business My Icon Story where she has created product ranges for global brands including Mr Men, Lovehearts, Transport for London and the Natural History Museum. Marketing Technology News:…

MarTech Interview with Rashmi Vittal, Chief Marketing Officer at Conversica

"To truly embrace and prepare for an AI-centric world, marketers in financial services, manufacturing, and other B2B industries must be prepared to take automation to the next level of intelligence and augment their workforces."  Hi Rashmi, please tell us about your journey into marketing and how you started at Conversica. I’ve been in enterprise software for over 25 years. During that time, I’ve brought to market different AI-powered solutions from content and predictive analytics solutions to now Intelligent Virtual…

OmniScale Media Adds Rachel Nielsen to its Advanced Technology Marketing Team

OmniScale Media, a full-service media agency specializing in driving awareness and adoption for advanced computing technology companies, announced the addition of Rachel Nielsen to bolster its content marketing production capabilities. As the Content Marketing Manager for OmniScale Media, Nielsen will be responsible for the planning, management, and execution of public-facing webinars and other digital marketing productions for the agency's clients. Marketing Technology News: Sinch AB (publ): Sinch Completes Acquisition…