With two eight-figure commercial deals, a new round of capital, and over 260 partnerships with leading data and cloud marketplaces in 2022, Crux is rapidly expanding its lead in the external data technology market. Crux, an end-to-end…
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Act-On is broadening its partner programs, empowering more businesses to collaborate in sales, marketing and product integration. Act-On Software is expanding its collaborative initiatives through the newly launched Partner-On Program.…
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In “The 2022 Digital Engagement Landscape” report, 70% of B2B buyers surveyed prefer to engage with brands through digital channels Forrester finds that post-pandemic, B2B buyers require 58% more interactions to make a purchase…
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Rachel Dillon, EVP Sales and Marketing at Strategus talks about the latest trends in CTV and how it's impact will define advertising through 2023: _________ Welcome to this MarTech Series chat, Rachel, tell us about yourself and more…
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The partnership will power a better buying experience for customers and dealers Rollick, the leading relationship technology provider for the Marine, Powersports, and RV industries today announced that Zero Motorcycles, the global leader…
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When low-quality data creeps into CRMs, forecasts are off, quotas aren’t met, and nobody wins - least of all the business. Which means if a company’s data management program isn’t up to scratch, small-scale issues grow into large-scale…
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Integration accelerates companies’ business growth by bringing together customer data from Common Room's intelligent community growth platform with HubSpot’s leading customer relationship management platform Common Room, the…
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Charlie Tulip to lead Enterprise Sales and Kendra Lewellyn to lead Digital Marketing Stagwell's PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment before you…
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DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, was named Organization of the Year by the Business Intelligence Group in its 2022 Sales and Marketing Technology Awards program, also…
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The Business Intelligence Group recognizes the top technology providers in the advertising industry The Business Intelligence Group named InMarket, a leader in 360-degree consumer intelligence and real-time activation, and its GeoLink…
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Two-way API integration adds seamless workflows across both systems for a complete CRM, sales pipeline, and policy management experience for P&C agencies. InsuredMine and HawkSoft are pleased to announce the release of two-way API…
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New platform is first to integrate intent data with firmographics, technology matches, interests, and previous engagement to empower users with invaluable insight in a cookie-less world Cyance, a leading B2B intent data platform for growth…
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Adobe and Intel marketing leader, Marta DeBellis, joins as Chief Marketing Officer Rapid7 go-to-market growth strategist, Stephanie Furfaro, appointed as Chief Revenue Officer Insightful Science, the…
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Three-Day Event Boasts Compelling Speakers & Option to Attend In-Person or Virtually Keap, the leader in sales and marketing automation software for small business entrepreneurs, today announces that Partnerkon 2022 will take place …
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With supply chain challenges and the ongoing global pandemic regularly introducing new obstacles, sales and marketing professionals must continue to move at the speed of business regardless of where they currently work. According to…
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When aligned correctly, the differentiation between sales and marketing is almost indistinguishable. These days, it is extremely common for sales and marketing misalignment within an organization, and the companies that have divided sales…
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Ecosystem of agencies, solutions integrators, and software companies helps businesses accelerate digital-first engagement strategies and deliver first-person insights that drive growth ON24 (NYSE: ONTF) today launched the ON24 Partner…
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Today, in a marketing context, "video" can mean any number of things: platform-specific social campaigns, pre-roll ads, product tutorials, user-generated content, sponsored collaborations, and on and on. A tidal wave of video content floods…
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End-to-end podcast infrastructure platform’s newest offerings will allow for brands to better track return on audio advertising Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data…
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New platform gives marketers everything they need to grow their online business Affiliate marketers are always striving to grow their business, while making the day-to-day tasks more manageable. To bring a new level of control, automation…
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