Rawcubes, a Chicago-based, best in class data management software company, recently announced Mark Andeer, the veteran sales and marketing executive, as Head of Sales and Marketing. Andeer has led sales efforts during the time The Escape Pod agency won Ad Age's Midwest Best Agency of the Year and was behind wildly successful viral campaigns throughout his marketing career. Marketing Technology News: Techstart Ventures Backs In-Game Ad Platform Adinmo in $500k Seed Funding Round Reporting to the Founders, Andeer…

Downturns happen. We saw them in 2000 and 2008. Granted, this one is a little more interesting and there’s no question restarting the economy will be bumpy, but the return on investment (ROI) is a measurement that always sells. Gone are the days where sales are driven by gut feel or “nice to have.” If you want to restart strong, focus your Sales and Marketing efforts on ROI.   Strong Benefits Matter, Weak Ones Don’t Technically, there are four ways to realize benefits, from first-order (cutting a cost now) to fourth-order…

Company CEO says strengthened team will drive new growth and transformation 1WorldSync, the leading provider of product content solutions, announced the addition of three senior leaders to the executive team. TJ Waldorf joins as Vice President of Sales and Marketing, Eileen Timmins joins as Vice President of Human Resources and Administration and Jeremy Holbrook is appointed General Counsel. This new talent brings a wealth of go-to-market, legal and human resource development expertise to 1WorldSync as it scales its core…

Used in Connection with Virtual Meetings, Interactive Platforms Improve Customer Engagement and Knowledge Retention, While Working Remotely Interactive agency Inhance Digital today announced the availability for their Virtual Exhibit and Event Platform, (VEEP). Through a simple web browser interface, users can enter a completely interactive 3D world giving sales and marketing teams a way to engage customers and communicate their complex product/solution stories in their virtual meetings, virtual briefings, or virtual…

xiQ, the leading AI-powered B2B Marketing and Sales Platform, introduces Personality-Based Engagement (PBE).  By combining proven behavioral science-based personality assessment methodologies with Artificial Intelligence (AI), xiQ has created a new category for B2B precision selling and marketing. Personality-Based Sales empowers B2B Sellers to better understand buyers, what motivates them, and what drives their decisions. It enables sellers to custom-tailor their pitches and radically improve how they build trusted…

Bombora’s Company Surge® data and 6sense’s Account Engagement Platform combine to help revenue teams proactively target accounts and generate revenue 6sense, the leading account engagement company, announced that it has partnered with Bombora, the leading intent data company, to enable mutual customers to leverage Bombora’s Company Surge intent within the 6sense Account Engagement Platform. Bombora’s Company Surge data can be combined with 6sense’s intent, predictive, engagement, and other crucial account data to create…

Leadspace is adding new features to its leading B2B customer data platform to enable more effective targeting, cross channel data activation, ABM analytics and intent monitoring, as more B2B companies adopt CDPs to power their ABM strategies Leadspace, the leading B2B customer data platform (CDP) provider, today announced the details of its latest seasonal release for Spring 2020. Topping the list of updates is a new segment builder tool in the Leadspace On-Demand application. Customers will now be able to filter and create…

Used in Conjunction with Virtual Meetings, Interactive Applications Improve Customer Engagement and Knowledge Retention, While Working Remotely Kaon Interactive, the leading provider of interactive sales and marketing applications for global B2B brands, today announced the ability for their Kaon High Velocity Marketing Platform® to ubiquitously connect with any video conferencing tool (WebEx, ON24, Zoom, Skype, etc.). This one-click connection provides a seamless way for Kaon's interactive applications to be immediately…

The Siemon Company, a global provider of innovative network cabling solutions, today announced a new sales partnership with Keating Technologies to drive the continued growth of Siemon's  business in Canada. Founded in 1903, Connecticut, USA-based Siemon offers a comprehensive suite of high-performance copper and optical fiber cabling systems, cabinets, racks, cable management, and data center power systems. With global sales, technical, and logistics resources spanning 100 countries, the company not only delivers…

Ensures Sales/Marketing Alignment, Achieves Record-Breaking 135 Percent CARR Growth and 140 Percent Net Customer Retention OpFocus, a leading Salesforce implementation consultancy for SaaS companies, today announced that RainFocus engaged it to build a new sales and marketing system. By implementing the SiriusDecisions Demand Unit Waterfall within Salesforce, and integrating it with Pardot and Terminus, OpFocus helped the events marketing company accelerate strategic growth. RainFocus’ sales and marketing teams are fully…

Distribution Team Adds 17 New Hires in Past Year NexPoint, a multibillion-dollar alternative investment platform, today announced the addition of three new sales and marketing professionals. The new hires are part of an ongoing expansion of the firm's distribution capabilities designed to support real estate investment offerings and reflect growth across the platform. Including the latest appointments, NexPoint added 17 members to its distribution team in the last year across a range of roles. "NexPoint's real estate…

Lead-to-Account Matching and Routing among the most impactful technologies for go-to-market leaders at high-growth companies, says TOPO Research LeanData, the leading provider of Revenue Operations solutions, was named the leading vendor for Lead-to-Account Matching and Routing in TOPO Research’s annual sales and marketing technology reports. Additionally, the go-to-market leaders polled by TOPO rated Lead-to-Account Matching and Routing among the technologies that deliver the greatest business impact and user…

Research with Heinz Marketing reveals that orchestrating account engagement is a challenge for 9 in 10 account-driven companies, but a solution is possible 6sense, the leading Account Engagement Platform, announced the release of its 2020 State of Predictable Revenue Growth Report with Heinz Marketing. Based on survey data from senior and C-suite sales and marketing leaders, the report sheds light on the challenges facing organizations of all sizes and across industries when it comes to creating a predictable revenue…

Mortensen brings more than two decades of industry experience to expand Leviton's Global Distribution Sales and Marketing Leviton announced the hiring of Randy Mortensen to serve as its new senior vice president of global distribution sales and marketing. In this newly created position, Mortensen will be responsible for the company's US Distribution Channel, all international sales and the eBusiness Channel. In addition, Mortensen will take on the responsibilities of Bill Marshall, senior vice president of distribution…

Recipients are skilled in Go-To-Market Intelligence, Prospecting, and Campaign Effectiveness ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced the launch of two new certifications. ZoomInfo University trains customers to leverage the combined ZoomInfo Powered by DiscoverOrg platform to accelerate sales and marketing success. The certifications exemplify advanced knowledge and expertise in popular topics, including Account-Based Marketing (ABM), cold calling, storytelling, sales and…

Combination provides meeting planners streamlined solutions for the entire event life cycle from sourcing through registration RainFocus and Groups360 announced a strategic alliance that will combine the unique competitive and technological advantages of each enterprise into a powerful, integrated event life cycle solution for meeting planners. This alliance brings together Groups360’s innovative online marketplace for hotel and venue sourcing with RainFocus’s comprehensive suite of event management technology. Both…

Movati Athletic, known for its affordable luxury, has named Club OS as the exclusive customer relationship management software for its 17 locations. The Canadian-born fitness chain first began using the Club OS software in 2015 to streamline its sales, communication, and marketing efforts. "Managing the thousands of messages our teams send and receive on a daily basis is not possible without a reliable CRM to both automate and schedule the journey of our members," said Dave Gibb, Director of Sales for Movati Athletic. "Ease…

Study polling nearly 2,500 professionals reveals 55% growth in RevOps adoption over past year LeanData, the Revenue Operations solutions leader, released "The State of Revenue Operations 2019," a study featuring findings from a survey of nearly 2,500 sales and marketing professionals. Conducted in conjunction with Sales Hacker, the survey is the largest ever conducted on the topic of Revenue Operations, a fast-emerging new model changing the way business-to-business (B2B) companies align themselves internally to drive…

Webinfinity, leader in applying engagement automation for partner, employee and customer relationships, announced that Fred Portella and Greg Fredericks have both joined the Webinfinity executive team.  Fred Portella will be VP & GM EMEA, overseeing Webinfinity's EMEA business including relationships with existing clients. Greg Fredericks will be VP, Solution Delivery, managing client implementation teams. "Both of these individuals add significant channel sales, marketing and program management experience to…

Tata Consultancy Services' Consulting-led approach, Broad Portfolio of Solutions across the Life Sciences Value-chain and Digital Platforms, Cited as Key Strengths Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, has been named a Leader in the inaugural Everest Group PEAK Matrix® for Life Sciences Data and Analytics Services for Sales and Marketing Services. The report cites TCS' consulting-led approach and broad portfolio of solutions across the life…