WorkWave Launches a Powerful Sales and Marketing Platform That Enables Customers to Grow Their Business and Transform Their Sales Process

WorkWave’s new Sales Center software solution balances the need to drive growth through effective, efficient sales processes and a unique experience during new customer acquisition WorkWave, a leading provider of cloud-based software solutions that support every stage of a service business’s life cycle, announces the launch of WorkWave Marketing Sales Center, a powerful new sales and marketing platform that integrates directly into WorkWave PestPac, enabling users to grow their businesses and transform their sales…

ClickDimensions Acquires Eletype to Unify Sales and Marketing Capabilities

Acquisition will allow leading marketing technology provider for Dynamics 365 to build on their sales and marketing unifying capabilities ClickDimensions, the leading marketing technology and services provider for Microsoft Dynamics 365, announced the acquisition of Eletype, a marketing technology company that supports marketing campaign performance through intelligent monitoring and collaboration. The Eletype Digital Assistant monitors website, search, social and email marketing campaign performance and delivers the…

Sales and Marketing Alignment Directly Correlates to Revenue Increase, According to Report From Copper and Outfunnel

"Revenue Marketing Report" finds that internal relationships are key to companies top lines, yet nearly half of professionals still don’t feel they’re well aligned A research report released from Outfunnel, a revenue marketing automation platform, and Copper, the Google-recommended CRM for businesses that grow strong through relationships, found that companies where sales and marketing teams cooperate effectively are 70% more likely to see revenues grow year over year. The Revenue Marketing Report 2021 sheds light on the…

Kaon Interactive Revolutionizes Digital Sales and Marketing in 2020

Kaon's platform powered millions of digital sales and marketing engagements for global B2B enterprises in 2020; fueling a 30% growth in personnel to meet future and current demand Kaon Interactive, the leading provider of interactive marketing and sales applications for global B2B brands, delivered an unprecedented number of mission-critical solutions in 2020 for leading B2B innovators who are committed to accelerating their sales and marketing digital transformation in the "next normal." With customer attention spans in…

TELUS Launches Expanded Sales and Marketing Campaign Showcasing Loop Insights’ IoT Solutions Stack Utilizing Both Direct and Indirect…

TELUS commits to expanded sales and marketing support bolstering the partnership’s go-to-market plan targeting the Hospitality, Retail, and Healthcare sectors Loop Insights Inc., a provider of contactless solutions and artificial intelligence ("AI") to drive real-time insights, enhanced customer engagement and automated venue tracing to the brick and mortar space, is pleased to announce that IoT partner TELUS is accelerating its partnership with Loop Insights in 2021 by launching a direct and indirect national sales &…

SugarCRM Acquires W-Systems to Accelerate Sales and Marketing Implementation Services and High Value Add-Ons for Customers

SugarCRM Inc., the innovator of time-aware CX, announced the acquisition of W-Systems, a CRM and marketing automation solutions and services provider. New Jersey-based, W-Systems, a division of Gannett’s UpCurve, Inc., is Sugar’s North America Reseller of the Year in 2020 and one of the company’s largest global implementation partners. “Our team is excited to take our deep CRM integration and deployment expertise and put it to work for the broader Sugar customer base to help them achieve better business outcomes faster.”…

Casepoint Expands Sales and Marketing Leadership as Growth Surge Continues

Casepoint expands team and accelerates market penetration with end-to-end cloud-based data discovery solution, despite ongoing pandemic Casepoint, a leader in cloud-based legal technology solutions, announced the appointment of three key positions in the Sales & Marketing department. Seasoned sales executive Tom Disantis joins Casepoint as vice president of sales, and product marketing executive Richa Dhanda joins as vice president of marketing. Additionally, Amit Dungarani, who has helped lead Casepoint's Sales &…

6sense Launches Enhanced Account-Based Reporting To Align Sales And Marketing On Qualified Accounts

6sense, the leading Account Engagement Platform, announced the release of Sales Dashboards that enable sales and marketing teams to align on the best time to engage 6sense Qualified Accounts. 6sense also released Segment Performance reporting, which helps teams measure the effectiveness of campaigns and activities driving account engagement, and Campaign Performance Indicators that enable marketers to proactively optimize campaigns. Marketing Technology News: VERB Adds Market America to Growing Roster of Clients…

Rackspace Technology and Google Cloud Deliver Retail Sales and Marketing Efficiency for Eagle Eye

Rackspace Technology has expanded its support and services for Eagle Eye, by migrating the retail SaaS technology firm's digital marketing platform, Eagle Eye AIR, to Google Cloud, resulting in a 30% improvement in speed for point of sales transactions. Eagle Eye AIR powers some of the world’s largest customer loyalty and marketing promotion programs. The platform integrates several business management and sales systems to help retailers deploy hyper-personalized campaigns to drive customer acquisition and retention.…

6sense Named Organization of the Year for Innovation in Sales and Marketing Industry

New honor from Business Intelligence Group’s annual Sales and Marketing Technology Awards is yet another crowning achievement for 6sense’s commitment to delivering results 6sense, the leading Account Engagement Platform, announced the company has been named an Organization of the Year by the Business Intelligence Group. This accolade within the medium-sized company category, is one of 6sense’s many honors in 2020. Independent research firm, Forrester, recently cited 6sense as a leader in The Forrester New Wave™: ABM…

Contentstack Expands Leadership Team with Key Hires in Sales and Marketing to Scale for Rapid Growth of a Digital-First World

Company records strong growth in 1H 2020, doubling its user base with 100% customer retention Contentstack, the leading Content Experience Platform, announced it has bolstered its leadership ranks with several key hires across departments. These new additions bring decades of technology marketing and sales experience to the team and hail from some of the most well-known companies in the industry. Contentstack is expanding its team in order to scale operations and address the high demand for its modern content management…

True Influence Identifies B2B Industry Intent Trends During COVID-19, Helping B2B Sales and Marketing Find Their Next Customer

Identifying the industries and buying groups that are in market is crucial to helping companies get back to business by keeping campaigns targeted and running smoothly during a crisis True Influence, the technology leader of intent-based marketing, sales and demand generation solutions, announced that its helping B2B organizations get back to business by utilizing its True Influence Marketing Cloud™ to allow marketers to identify insights and trends in vertical markets, the individual buyers, and buying groups. Focusing…

Alexander Vlaskamp Appointed Head of Sales and Marketing and Member of Scania Executive Board

Alexander Vlaskamp, currently Senior Vice President Trucks and acting Head of Sales and Marketing, has been appointed Executive Vice President and Head of Sales and Marketing. He took up his position on 1 June and reports to Henrik Henriksson, President and CEO. Marketing Technology News: Comcast, Charter and ViacomCBS Announce Blockgraph Partnership Alexander Vlaskamp, born in 1971, has a Bachelor's Degree in Automotive Engineering from HAN university in the Netherlands and joined Scania Deutschland in 1996. Since…

Mark Andeer Joins Rawcubes as Head of Sales and Marketing

Rawcubes, a Chicago-based, best in class data management software company, recently announced Mark Andeer, the veteran sales and marketing executive, as Head of Sales and Marketing. Andeer has led sales efforts during the time The Escape Pod agency won Ad Age's Midwest Best Agency of the Year and was behind wildly successful viral campaigns throughout his marketing career. Marketing Technology News: Techstart Ventures Backs In-Game Ad Platform Adinmo in $500k Seed Funding Round Reporting to the Founders, Andeer…

If You Want to Survive, Build an ROI-Focused Sales and Marketing Team Now

Downturns happen. We saw them in 2000 and 2008. Granted, this one is a little more interesting and there’s no question restarting the economy will be bumpy, but the return on investment (ROI) is a measurement that always sells. Gone are the days where sales are driven by gut feel or “nice to have.” If you want to restart strong, focus your Sales and Marketing efforts on ROI.   Strong Benefits Matter, Weak Ones Don’t Technically, there are four ways to realize benefits, from first-order (cutting a cost now) to fourth-order…

1WorldSync Appoints New Leadership in People Operations, Sales and Marketing, and General Counsel

Company CEO says strengthened team will drive new growth and transformation 1WorldSync, the leading provider of product content solutions, announced the addition of three senior leaders to the executive team. TJ Waldorf joins as Vice President of Sales and Marketing, Eileen Timmins joins as Vice President of Human Resources and Administration and Jeremy Holbrook is appointed General Counsel. This new talent brings a wealth of go-to-market, legal and human resource development expertise to 1WorldSync as it scales its core…

Inhance Digital Announces Release of Virtual Exhibit and Event Platform to Elevate Virtual Sales and Marketing Engagement

Used in Connection with Virtual Meetings, Interactive Platforms Improve Customer Engagement and Knowledge Retention, While Working Remotely Interactive agency Inhance Digital today announced the availability for their Virtual Exhibit and Event Platform, (VEEP). Through a simple web browser interface, users can enter a completely interactive 3D world giving sales and marketing teams a way to engage customers and communicate their complex product/solution stories in their virtual meetings, virtual briefings, or virtual…

xiQ Pioneers Personality-Based Engagement (PBE) for B2B Sales and Marketing

xiQ, the leading AI-powered B2B Marketing and Sales Platform, introduces Personality-Based Engagement (PBE).  By combining proven behavioral science-based personality assessment methodologies with Artificial Intelligence (AI), xiQ has created a new category for B2B precision selling and marketing. Personality-Based Sales empowers B2B Sellers to better understand buyers, what motivates them, and what drives their decisions. It enables sellers to custom-tailor their pitches and radically improve how they build trusted…

6sense Partners with Bombora to Provide Market-Leading Insights into Buyer Behavior for B2B Sales and Marketing

Bombora’s Company Surge® data and 6sense’s Account Engagement Platform combine to help revenue teams proactively target accounts and generate revenue 6sense, the leading account engagement company, announced that it has partnered with Bombora, the leading intent data company, to enable mutual customers to leverage Bombora’s Company Surge intent within the 6sense Account Engagement Platform. Bombora’s Company Surge data can be combined with 6sense’s intent, predictive, engagement, and other crucial account data to create…

Leadspace Spring ‘20 Product Release Introduces Self-Serve Segment Builder for Creating Unified Account Segments Across Sales and Marketing…

Leadspace is adding new features to its leading B2B customer data platform to enable more effective targeting, cross channel data activation, ABM analytics and intent monitoring, as more B2B companies adopt CDPs to power their ABM strategies Leadspace, the leading B2B customer data platform (CDP) provider, today announced the details of its latest seasonal release for Spring 2020. Topping the list of updates is a new segment builder tool in the Leadspace On-Demand application. Customers will now be able to filter and create…