display, the groundbreaking global social platform formerly known as Tsū, today announces its new branding and redesign. The changes precede the platform's full public launch after raising $20 million of capital. Fundraising has been led by a syndicate of family offices and well-known, high net worth private investors and is currently at a $250 million valuation. Marketing Technology News: TVEyes Adds Listenership Data to its Global Podcast Monitoring Service and Expands into New… "Our new name represents the…

Socialbakers, the leading social media marketing platform, today released its "Q1 2021 State of Social Media and CX" report, offering an in-depth look at the social media trends that had the biggest impact on customer experience during the first quarter of 2021. Socialbakers' data showed Facebook and Instagram ad spend was up 60% year-over-year — an impressive growth rate after a record-setting year for social media ad spend. Facebook's ad reach grew around the world, up 8% globally and 23% in North America. Advertising…

New BlockhouseCH House will seek to Coordinate Top Creators and Experts to Drive Value in Emerging Tokenized Digital Content Marketplace Clubhouse Media Group, Inc., an influencer-based marketing and media firm with a vast aggregate global social media reach, is excited to announce that the Company has begun preparations toward the launch of a new content house focused on the creation, tokenization, and sale of unique digital artwork and content items associated with non-fungible tokens ("NFT"s). Marketing Technology…

Interest in Using TikTok Increases 325% Since 2020, New Platforms Highlight the Need for Influencer ROI for Enterprise Marketers Linqia, the leading influencer marketing company, today released The State of Influencer Marketing 2021 report, its survey of how enterprise brand marketers and agencies use influencer marketing and how they plan to leverage the channel in 2021. TikTok exploded in the last year for consumers and marketers alike. The fifth annual survey found that TikTok became a key platform of choice for…

Project Agora, one of the leading Media Technology companies in EMEA, is now set to introduce its innovative and shoppable ad-experience "Magic Story", which aims to bring the familiar "Story" format from social media to the open web in a brand-safe environment. The interactive ad-experience provides a tagging feature for shoppable elements and tap-through CTAs across different visual assets including video and gifs, giving consumers a great user experience and driving deeper product engagement. Advertisers can seamlessly…

ThumbStopper’s content syndication software now supports fully automated content syndication for brands and their retailers through Instagram. ThumbStopper®, the leader in social media automation and intelligent syndication for multi-location brands and their retailers, recently announced fully automated support now available for Instagram within its Brand Manager™ platform. Utilizing the recently released Instagram Content Publishing API, retailers can now connect their business’s Instagram Account. This will allow…

Wallzoe announces the newest product of social posting software. Wallzoe® 3.3.0 is available immediately. Wallzoe 3.3.0 is designed to help social media users and their team streamline the social posting process, saving time and money. Focus on what's really important with Wallzoe. Wallzoe is ideal for individuals and small businesses who'll benefit from a simplified but structured social publishing strategy. As the user's social presence grows, so will their business. Wallzoe is fully scalable and will grow with the…

Social.Network, a decentralized alternative to traditional social media that gives its users ownership of their identity and digital assets, to launch first phase of its protocol on April 22nd Social Technologies announced today the key generation event for the social.network will go live on April 22nd (World Earth Day), to begin the first phase of its decentralized social networking protocol launch. The protocol aims to solve dilemmas currently faced by for-profit social media companies, and their billions of users. The…

Smarty Social Media, a social media marketing agency based in Orange County, Calif., was recently recognized by The Startup Weekly as one of the 2021 Marketing & Advertising Companies to Watch. The Startup Weekly presented the Marketing & Advertising Companies to Watch award to businesses that showcased strong growth and excellence in 2020. Smarty Social is a social-first healthcare marketing agency that prides itself on finding solutions that drive growth and disruption for its clients. Inspired by…

Most social media users (58%) in the U.S. have not and never intend to buy products through influencer promo codes, according to a new survey report from Visual Objects, a visual guide to finding and hiring the best creative firms. Rather than product placements and advertisements, social media users are drawn to informative content that provides insight into a subject of interest. The most popular types of influencers are subject matter experts (34%), business leaders (29%), and wellness experts (28%). Influencers…

Benefits of Organic Social Media Marketing There will always be a never-ending debate among marketers surrounding paid social media and organic social media plans. While many marketing leaders of some of the more renowned companies would usually opt for a hybrid social media model that allows a significant amount of (bulk!) organic social media marketing teamed with a certain amount of paid social efforts, it might not always be easy for smaller teams or those undergoing advertising and marketing budget cuts to have a large…

Small business marketing expert, Ripl Inc., a software company empowering hundreds of thousands of businesses to succeed on social media without the need for specialized staff or high costs, announced the release of The Small Business Owner’s Social Media Playbook. The company produced the guide for small businesses struggling to identify how they should promote their brand through social media marketing. The Playbook is intended to be a free downloadable tutorial for small business owners in need of training and…

The use of video in social media marketing has long been proven to be successful. People will spend up to 2.5 hours a day on average watching online video in 2021. Furthermore, people enjoy watching videos to learn about a product or service. A survey showed that most people: Watch videos to learn more about a product or service. Prefer short videos to learn more about a product or service Have been convinced to purchase items or services by online videos Marketing Technology News: Nielsen Annual Marketing…

Meet the first mobile gaming social media network, WAM.app, allowing anyone to play at any time and place. Since its launch on February 25th, WAM.app has reached more than 1 million active players. And the number keeps growing. WAM.app is the brainchild of Digitap, a Romanian company founded by visionary game dev and business veterans Daniel Tamas and Alex Rus whose mission is to let people socialize through gameplay. Marketing Technology News: SAP.iO Foundry Tokyo Kicks Off Accelerator Program Focused on the Intelligent…

Social Media sits at the center of people's daily lives and businesses are increasingly reliant on social data to inform strategic decision making across an organization. In fact, according to new research commissioned by Sprout Social —an industry-leading provider of cloud-based social media management software—and conducted online by The Harris Poll, 85% of business executives report that moving forward social data will be a primary source of business intelligence for their company, and nearly half (46%) expect their…

The unique, All-In-One Digital Marketing Technology’s new feature helps businesses increase leads and sales and ensures a recognizable social media experience. On the heels of a successful global launch, WebFindYou, All-In-One Digital Marketing Technology, is continuing to revolutionize the digital marketing industry. The company is proud to announce the launch of its link in bio feature for Instagram and other social media platforms. This addition to their technology provides brands with a solution for the limitations…

As social media ads continue to see excellent performance across digital platforms, Exults Internet Marketing Agency offers insight on the trend. Although the shift to digital advertising has been underway for some time now, the challenges of 2020 have hastened the transition much more quickly than anticipated. With in-person business limited in many areas and consumer anxieties at an all-time high, companies were forced to find more creative ways to communicate with their customers. For many of them, this meant…

FootPrint app tells you what your social media profile is worth. FootPrint provides an influence rank for each user Users can learn their profile dollar value with in-app purchases. Launched on Facebook and Twitter (Instagram coming soon) Who better to market for you than your own customers? Search MyFootPrintScore, one word, on Google or the Apple Store, Less than 2% of Hispanic CEOs FootPrint is the new "it app," now available for download on iPhone and Android. FootPrint has the ability to…

In a recent survey of 200 business owners and enterprise CEOs conducted by Green Light Digital, over 25% responded that they believe that social media marketing is more exhausting than scaling Mt. Everest. Furthermore, 19% claim that social media is an enormous waste of time. Over 25% of entrepreneurs surveyed stated that social media marketing is more exhausting than scaling Mt. Everest. In a recent survey of 200 business owners and enterprise CEOs conducted by Green Light Digital, over 25% responded that they believe…