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CSG Extends Agreement With Bell Canada to Support TV and Streaming Services

CSG and Bell, Canada’s largest communications company providing advanced wireless, Internet, TV and business services,  announced a seven-year extension to their long-standing partnership. CSG will continue to support residential customer service and billing for Bell’s Fibe and Alt TV services. Marketing Technology News: Sage X3 V2020 R2 Released in India to Enable Indian Pharma Companies “Bell is a leader in the rapidly evolving communications market,” said Darla Thompson, vice president, strategic business, CSG. “As…

37% of Streaming Subscribers Share Accounts With People Outside Their Household, Restricting Streaming Services’ Revenue Growth

Nearly half of streaming subscribers (47%) say they have increased their watch time as a result of COVID-19 stay-at-home orders. Streaming services are seeing surges in new subscribers, but the frequency of password sharing may hinder total revenue growth More than one-third of streaming subscribers (37%)  share their accounts with people they do not live with, according to new data from The Manifest, a B2B news and how-to website. This includes family members (25%), close friends/partners (10%), and even…

Tencent Cloud and SDMC Join Hands to Launch Cloud-Based SaaS Video Streaming Services to Expand Business Globally

Leveraging Tencent Cloud's technologies and SDMC's experience in OTT industry to provide services for OTT operators over the world Tencent Cloud, the cloud computing arm of Tencent, today announced the signing of a Memorandum of Understanding (MOU) with SDMC, a global leader in the field of Digital TV, to expand their businesses in the cloud-based video streaming markets globally. Leveraging Tencent Cloud's advanced technologies and SDMC's profound experience and knowledge in the OTT (over-the-top) industry, both parties…

Oracle Cloud Powers New Video, Gaming, and Sports Streaming Services

Leading content streaming companies turn to Oracle Cloud Infrastructure to enable fast digital storage, retrieval, and delivery to meet growing global demand As live streaming continues to represent a huge portion of all internet traffic, leading content providers – Phenix, Net Insight, and Mynet Inc. – have selected Oracle Cloud Infrastructure to support growing global demand for streaming content. According to Go-Globe, live streaming is expected to account for 82 percent of all internet traffic this year, and the…

Tata Elxsi to Demonstrate Streaming Services on Microsoft Azure at IBC 2019

Tata Elxsi, a global design and technology services company, announced its video streaming services offering on Microsoft Azure. Tata Elxsi has integrated its OTT platform SaaS, TEPlay, with Azure Media Services to deliver OTT content from the cloud. TEPlay includes pre-integrated components required by an OTT service such as Content Management System (CMS), Subscription Management System (SMS), DRM, UI Composer, OTT Middleware, Ad Platform, Content Discovery Platform, Usage Analytics and White-labeled Apps. Tata Elxsi…

National Survey Reveals Dramatic Shift From Cable to Streaming Services; Substantial Interest in Disney+

olling Media Study Underlines Urgency in Changing Traditional Advertising Approaches The market research team at Colling Media, a top-ranked national digital advertising and marketing agency, has conducted a nationwide survey about cable-cutting and subscribing to streaming services. Key findings include: Migration away from cable is picking up speed—20% of respondents canceled their cable television subscription within the past two months. There’s a corresponding move toward streaming services—39% of consumers…

New Research Reveals Digital Streaming Services on Track to Overtake Traditional TV in Singapore

New research shows that whilst traditional television is still the current top choice for Singaporeans to watch their favourite shows, digital streaming services are set to rapidly take over. The research conducted by dataxu, the leading global software provider for marketing professionals, also uncovers the perceptions by Singaporeans around the current and future state of TV advertising and viewing habits. The prevalence of online streaming giants in everyday conversations seems to suggest consumers have replaced…

New Study: Streaming Services Rapidly Replacing Traditional TV

84% of US Study Participants Have Replaced Traditional TV with Streaming Services, 62% Assert Traditional TV Is irrelevant According to Statista, a leading provider of market and consumer data, in 2018 the global number of streaming service users was more than 1.02 billion people, and is expected to reach 1.24 billion by 2023. Findings from a new Simon-Kucher study validate this trend, revealing that 84 percent of US participants (with a high affinity for streaming) have already replaced traditional TV with streaming…

Over-The-Top Streaming Services Expected to Reap the Benefits of Smart Device Integration

Over-the-top (OTT) services are being heavily demanded as the reach of smartphone devices continues to grow. Consumers can pay for OTT services as opposed to traditional TV services in order to access media via the internet. With the growing adoption of smartphones, the OTT service is expected to accelerate even further. According to data compiled by Technavio analysts, the global OTT market is projected to grow by USD 64.14 Billion, while accelerating at a CAGR of 17% throughout the forecast period from 2018 to 2022. Many…

CyberAgent Launches “PFX LIVE,” Supply-Side Platform Specialized in Monetizing Live Streaming Services

AdTech Studio of CyberAgent, Inc. (listed in the first section of Tokyo Stock Exchange; Stock Code: 4751) has developed "PFX LIVE," which is specialized in monetizing live streaming services in "CA ProFit-X," a supply-side platform. In recent years, the live streaming market has been growing worldwide, and service media that utilize the live streaming functions such as live commerce, which is a new form of EC, and the game streaming service have been launched one after another. However, since monetizing of live streaming…

New Streaming TV Data Shows Significant Increase In Viewership And Quality As New Services Prepare To Launch

Conviva's Quarterly State of Streaming Report Reveals Why Streaming Ads Are (Still) Failing, How Fans are Watching the NFL and Who is Winning the Device Wars Conviva, the leader in global streaming media intelligence, released its quarterly State of Streaming report for Q3 2019, revealing time spent streaming continues to climb – up 53% year over year – as consumers embrace on demand videos (63% of all streaming viewing is on demand) on their TVs, PCs and mobile devices. This significant growth in viewing – along…

Verizon Digital Media Services to Deliver Global Streaming Platform Powered by Microsoft Azure

Verizon Digital Media Services Platform to Optimize Global Content Workflows and Drive the Future of Media Through Integration with Microsoft Azure Verizon Digital Media Services (VDMS) announced that it is working with Microsoft to deliver a simpler way for broadcasters, content owners or streaming services to deliver high-quality, ultra-personalized viewing experiences on Microsoft Azure. Soon customers will be able to use the full implementation of the VDMS’ enterprise-grade streaming product, on Azure, in combination…

Berkshire Hathaway HomeServices Automated Digital Advertising Program Powered by Adwerx

Popular program has delivered strong ROI for the leading franchisor, who will build on proven success by expanding its use of the Adwerx Enterprise Automation Platform In May of 2019, the Berkshire Hathaway HomeServices Automated Advertising Program powered by Adwerx Enterprise launched to the franchise system’s nationwide network of over 50,000 real estate agents, giving every network member access to a suite of digital advertising services as part of a system-wide initiative to build the Berkshire Hathaway HomeServices …

Comscore Research Finds Increased Audio Streaming During Coronavirus Pandemic

Average daily audio streaming hours per household increased by 54 minutes per day during the week of June 15, 2020 compared to December 10, 2019 As at-home streaming activity saw an immediate uptick during the first stay-at-home orders (mid-March 2020), new research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, shows home audio streaming usage increased sharply beginning in early April 2020 and continued to rise through mid-June 2020. According to Comscore's Total Home…

New Services From SAS Help Brands Rapidly Adapt to Marketing Disruption

SAS Customer Intelligence 360 updates help brands respond to market changes with unprecedented customer intimacy, customized engagement and quantifiable impact Marketing leaders need help reacting nimbly to changing consumer behavior during the COVID-19 pandemic, and SAS is uniquely positioned to help, with the ability to transform data into practically applied decisions in minutes or seconds with AI and real-time decisions. To further help marketers as they reimagine customer experience (CX), SAS today announced the…

141LIVE Brings a Unique Influencer Platform Changing Live Streaming and Video Calling As We Know IT

Japanese startup 141Live (pronounced as ‘One For One Live’) is launching a video based social media platform, a platform that will make you do both live streaming and video calling in a completely new way The uniqueness about the platform doesn’t end with the combining of two great features of video calling and live streaming; but it’s also going to help influencers from around the world to make money using the platform’s special video streaming features. Thousands of social media influencers from Japan are already using…

ADTIMA Selects Triton Digital For Streaming Audio

Triton Digital, the global technology and services provider to the online audio and podcast industry, announced today that ADTIMA, Vietnam’s Premium Publisher owned preeminent online music platform ZingMP3, has selected Triton Digital to power the monetization of its streaming audio content. Through this partnership, ADTIMA will utilize Triton’s sophisticated and intuitive ad server to maximize profitability by managing both direct and indirect revenue streams. To support their monetization goals, ADTIMA will leverage…

Consumers Spend Nearly Seven Hours Per Week Watching Online Video, and Almost Half Subscribe to Two or More OTT Services

Industry report addresses strategies for MSOs and set-top box makers as markets adjust to high demand for streaming services Parks Associates announced new research showing the number of hours per week consumers spend watching online video has almost doubled from 3.6 hours per week in 2017 to nearly seven hours per week in 2020. Set-top Box Innovations and Trends also notes traditional pay-TV service has declined from an adoption rate of 75% to 62% in U.S. broadband households between Q1 2017 and Q1 2020, which led a…

Actifio Announces Data Protection Services for Google Cloud’s Bare Metal Solution

Actifio, the pioneer of multi-cloud copy data management software, announced that it has launched data protection services for Google Cloud’s Bare Metal Solution (BMS). The announcement further strengthens Actifio’s partnership with Google Cloud, under which Actifio has previously offered Google Cloud customers backup and DR services for various workloads like virtual machines and enterprise databases. Actifio enhances the BMS experience by offering data protection services to support BMS customers for the following use…

Parks Associates: Churn Rate Among OTT Services at 41% in Q1 2020; 8% of US Broadband

Steve Nason to present key findings at StreamTV Summer Research Summit Parks Associates Research Director Steve Nason will present the keynote "The Impacts of COVID-19 on OTT" at the StreamTV Summer Research Summit on Tuesday, June 30, featuring key findings from the research firm's latest consumer and industry research. Parks Associates reports the churn rate for OTT services increased from 35% in Q1 2019 to 41% in Q1 2020. During the COVID-19 crisis, more than two in five US broadband households have trialed an OTT…