Study: Digital Hologram ARAdvertising vs. Traditional Advertising in 5G Era

How WIMI's Hologram AR advertising technology is changing the industry Antiprohense, a market research organization in Hong Kong, recently released a research report on 'Digital Advertising vs. Traditional Advertising in 5G Era'. Digital advertising is challenging the traditional advertising industry. During the outbreak of COVID-19, many people saw the public-welfare function and commercial value of the media, and many advertisers would adjust their advertising strategies as soon as possible. Digital advertising will…

PulsePoint Reshapes Traditional Healthcare Advertising with Dynamic Video Creative

Enhances Brand Impact for Healthcare Video Campaigns PulsePoint, a data and technology company accelerating health marketing with programmatic solutions, announced its series of new programmatically powered digital ad units for health marketers. This release is another step in PulsePoint's mission to build health first solutions that deliver engaging, dynamic and AI targeted health messaging, transcending the limitations of traditional advertising. Powered by PulsePoint's patented contextual health and data technology,…

Study Reveals Traditional Digital Advertising Rules Don’t Apply in Clinical Trial Recruitment

Original Research to Be Presented at Digital Pharma East Syneos Health, the only fully integrated biopharmaceutical solutions organization, released a study providing real-world patient insights into the effectiveness of digital advertising to speed clinical trial recruitment. Research highlights of the study, which was conducted by the Company’s Communications business, will be presented at Digital Pharma East in Philadelphia, PA. The study, conducted online with 432 patients in the United States with epilepsy and…

View TV Group Selects CommScope Advertising Technology As Part Of Its Broadcast-Grade Connected TV Solution

CommScope announced today that View TV Group, a Connected Television (CTV) solution provider, has selected the CommScope manifest manipulation software to strengthen its broadcast content delivery networks (CDN) solution, which facilitates the transition of traditional channels to digital platforms with fully proven monetization. “Success in these markets requires innovative solutions that help customers maximize return on their content investments, so we’re excited to offer the combined solution to View TV Group…

Placense’s Location Analytics Technology Gains a Strong Foothold in the German OOH Advertising Market

Placense and Ströer present sustainable solutions at the Greentech Festival Placense is a location analytics company which enables dynamic data driven decision making around physical locations, based on a robust anonymized GPS mobile panel and insights platform. Recognized for its exceptional technology and accuracy, an outstanding project was launched in partnership with Ströer, which initially sought to create a COVID-19 Index. With the pandemic effect, there was a need to continuously check the impact on mobility and…

MNI Targeted Media Expands Cover Wrap Ad Format to Support B2B Advertising

Enables B2B marketers to engage professionals through media at home MNI Targeted Media (MNI), a division of the Meredith Corporation and its targeted media strategy, planning and buying company, today announced its Cover Wrap magazine ad format is now available to business-to-business (B2B) marketers as an extension of its targeted Cover Wrap advertising offerings. The Cover Wrap ad format for print can be extended as a digital offering and as an alternative way for brands to connect with target audiences in a cookie-less…

Blockgraph Appoints Media and Advertising Veteran Scott Collins as EVP of Client Partnerships and Sales Strategy

Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible, announced the appointment of Scott Collins as Executive Vice President, Client Partnerships & Sales Strategy. With extensive experience in guiding media and advertising companies through evolution and innovation, Collins will be responsible for charting the company’s leadership in the future of television sales and advertising. Collins will report directly to Chief Revenue Officer Aleck Schleider.…

The Most Trusted Source Of Advertising Spend Data, Standard Media Index Extends Analytics Capabilities With Groundbreaking Pricing…

Standard Media Index (SMI), the world’s leading advertising intelligence company, has announced the launch of a new Pricing Intelligence Suite, expanding their offering to include industry first pricing solutions. The highly anticipated new product suite will include Digital CPM for streaming video, as well as Traditional and Advanced Audience eCPM (effective CPM) for Linear TV. The Most Trusted Source of Advertising Spend Data, Standard Media Index Extends Analytics Capabilities with Groundbreaking Pricing Intelligence…

Azerion and Anzu Partner to Make Blended In-Game Advertising Programmatically Available to Advertisers Globally

Anzu.io, the world’s most advanced in-game advertising platform, announces a new partnership with Azerion, a leading pan-European digital gaming and monetisation platform that offers casual and social games and videos, as well as digital marketing services for both publishers and advertisers. Azerion will now offer Anzu’s market-leading blended in-game advertising solution across the world through its proprietary programmatic platform; Improve Digital, generating more than 1.6 trillion transactions per month. Marketing…

The Future of Digital Audio Advertising is a Dialogue

Overly long ad breaks that interrupt audio content with repetitive ads will soon be a thing of the past. Conversational marketing technology is introducing a model that can better benefit audio publishers, advertisers, and consumers alike. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award Traditional audio marketing relies on reach and frequency to impact audiences – purposefully bombarding consumers with repeat ads that most of us find irrelevant. This is the case across digitally available audio…

FatTail Launches Premium Supply Platform to Connect Publishers and Programmatic Buyers to the $275 Billion “Direct Advertising Market”

New Marketplace Offers Programmatic Access to Exclusive, Guaranteed Inventory from Leading Publishers and Media Companies FatTail, an enterprise technology company powering premium advertising supply for the world’s leading publishers, today announced the launch of AdBook Premium Supply Platform (AdBookPSP), an innovative offering designed to power a new independent marketplace for deal-based programmatic transactions. The addition of AdBookPSP to FatTail’s portfolio makes AdBook+ the only unified direct and programmatic…

Eye Square Launches “Ad-to-Store”, Mapping Advertising Exposure to Purchasing Decisions

The new solution evaluates the direct effect of advertising in real-time purchasing environments Eye Square, a leading market research agency specializing in the human digital experience and innovative in-context ad testing solutions, today announced the launch of its Ad-to-Store offering, a new measurement product for connecting advertising currency to purchasing behavior. The new solution generates behavioral insights from every stage of the buying process, providing an easy-to-use tool for advertisers to better…

CommScope Deploys Video Advertising Solutions Across a4’s Video Footprint

CommScope announced that a4, the advanced advertising arm of Altice USA, has deployed its Video Advertising Solutions to deliver geographic and addressable advertising across a4’s video footprint, including both QAM-based and IP video services. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities “By leveraging the CommScope MDC Manifest Manipulation capabilities, we are able to enhance our subscribers’ experience and increase the value of our ad inventory.…

MediaKind Announces Two Senior Appointments to Elevate Business Strategy in DTC and Advertising Space

MediaKind has announced the appointment of Mark Ramberg as Group Vice President of Products, and Jeff Sherwin, as Executive Vice President, Technology Strategy & Operations. These newly created positions strengthen MediaKind’s technical capabilities and strategic commitment to the burgeoning direct-to-consumer (DTC) video, advertising, and sports markets, where it continues to invest and increase its presence. Between them, Ramberg and Sherwin bring over 45 years of experience in the DTC and advertising space, having…

Consumer Empowerment and the Future of Advertising

Throughout the early parts of the 21st century, consumer data became an important currency amongst advertisers looking to target high-value consumers. Billion dollar companies were formed on the basis of helping advertisers collect, parse and make sense of the 2.5 quintillion bytes of data produced by humans every day. But then, somewhere along the way, a curious thing happened: consumers pushed back. Whether through the use of ad blockers and privacy-safe web browsers or by proxy through governmental regulations,…

Intent Data Reveals ‘Traditional Marketing’ Disconnect Among Advertisers: Bombora Company Surge(R) Spots Trend

Brands and agencies seem to be on different pages when it comes to “traditional marketing.” Many formerly “proven” strategies have gone by the wayside. Seismic changes in consumer and business buying habits and technology have forced marketers to rethink every interaction. “Traditional marketing” in this case refers to “any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate.” Intent data shows fewer and fewer agencies buying it. Time-tested success…

Connected TV is the Driving Force in 2020 Digital Video Advertising Spend

Outlook for Digital Video Ad Spend Expected to Outpace Linear TV in 2021 Digital video advertising growth continues, and is expected to represent more than half (56%) of total video spend projected in 2021. Connected TV (CTV) continues to outpace other formats and shows no signs of slowing down, according to IAB's "Video Ad Spend 2020 and Outlook for 2021" report, released at the IAB 2021 NewFronts. CTV saw its highest gains to date in ad spend in 2020: 22% growth year-over-year Marketing Technology News: Shifting…

Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a Breakthrough Solution for Amazon Sellers…

Adtomic Gives Amazon Sellers Full Control with Sophisticated, New Optimization Technology - Helping Sellers Maximize Their ROI - Easily and Efficiently Cementing its position as the leading all-in-one software and analytics solution for Amazon sellers, Helium 10 today unveils Adtomic, an industry-defining solution for Amazon PPC advertising management. Marketing Technology News: Wipro Achieves Google Cloud Partner Specialization in Application Development Helium 10 Chief Revenue Officer, Ryan Iyengar, explains: "We've…

IBM Watson Advertising Accelerator Expands to Bring AI to Fast-Growing OTT Media and Streaming Landscape

As brands and agencies look to diversify their media portfolios in ever-changing traditional web, IBM offers Watson AI for OTT market, where industry collaboration is critical to achieving scale IBM, today announced the expansion of IBM Watson Advertising Accelerator for OTT and video, designed to help marketers move beyond contextual relevance alone. Accelerator aims to leverage artificial intelligence to dynamically optimize OTT ad creative for improved campaign outcomes at scale, not dependent on traditional advertising…

World’s Leading Advertising Industry Body Announces Complete Overhaul of Marketing’s Mission; New Framework to Deliver on…

The Global CMO Growth Council, representing 1,200+ chief marketers from some of the world's leading brands, is advocating to, once-and-for-all, establish a clear, universal path for marketers to help drive business growth and benefit all of humanity. During its inaugural B4H Summit, the Council's leadership shared the new 'B4H' (Brands for Humans) Growth Platform: a framework that rewrites the rules of marketing that is better suited for modern businesses and their consumers alike. The B4H platform provides a clear…