Visiongain Report Provides Critical Market-led Data on the $3,654.6 Million Vessel Traffic Management Market

Vessel Traffic Management Market Report 2020-2030 Forecasts & Analysis by Component (Communication Equipment, Navigation Equipment, Surveillance & Monitoring Equipment, Solution, and Service), by System (Port Management Information Systems, Global Maritime Distress Safety Systems, River Information Systems, and AtoN Management & Health Monitoring Systems), by End User (Commercial (Port & Harbour, Inland Port, Offshore, Fishing Port), and Defence) & by Regional and National Plus Profiles of Top…

Warm up Your Cold Social Traffic to Site for More Conversions

You can have two types of traffic on social media. One which is highly engaged and converts easily and one which is ‘cold’ and needs a push to visit a site and convert. Well, you can make the best use of both these two types of traffic and generate sales only if you know the ways to go about it. Usually, the most common sources of cold traffic are those: Push ads Popup ads or Link exchanging networks. Actually, converting this cold traffic into warm or hot traffic is what a good Online Marketing campaign is…

Fastline Unveils New Technology to Identify Anonymous Web Traffic

Fastline, a leader in consumer marketing for the agriculture industry, unveiled its newest marketing product focused on identifying anonymous website visitors. Called Aggi, this new product identifies the visitors of the website and provides a set of data that includes the name, address, email and additional demographic information. By using Aggi, equipment dealers can leverage Fastline's integrated marketing solutions to target active shoppers and re-engage them with the dealership to discuss their equipment needs.…

Fake News Traffic Surges in Iowa, New Hampshire

In a charged political climate, purveyors of “fake” and “inflammatory” news thrive, combining clickbait headlines with social media to drive traffic. That was especially apparent this week, with Iowa’s first-in-the-nation caucuses on Monday. Fake news is a minefield for advertisers. A June 2019 study by DoubleVerify and Harris Poll found that nearly two-thirds (65%) of consumers would be likely to stop using a brand if they saw its advertising beside “fake news” or “inflammatory” content. In addition, nearly 90% reported…

Coconut Software Partners With Google to Help Financial Institutions Drive Increased Branch Traffic Through Search

Coconut Software, the leading technology solutions provider for elevating customer engagement with banks and credit unions, is excited to announce a partnership with Google that will allow financial customers in the US to book appointments directly through Google. Reserve with Google is an innovative feature that allows users to book appointments with a business directly through Google Search, Google Maps, or Google Assistant. Partnerships like this are a perfect example of the type of interconnection and ease of use that…

Nielsen Report Finds Overseas Merchants Are Actively Exploring Digitalization via Chinese Mobile Payments to Boost Sales and Customer…

Alipay and Nielsen have jointly released a new survey on the latest trends in Chinese outbound tourism and the consumption habits of Chinese travelers for the third consecutive year. This year’s survey also finds that overseas merchants are actively exploring digital operations via Chinese mobile payments to increase sales and customer traffic. This is demonstrated by nearly 8 out of 10 (78%) U.K. merchants surveyed saying they are likely to recommend Alipay to their peers, especially for utilizing digital operations to…

As Mobile Traffic Dominates Over 50% of Retail Website Visits, Search Still Performs Better than Social Based on Episerver Analysis of 4…

Episerver Releases Its Biannual B2C Benchmark Report Detailing Retail Key Performance Indicators Across Traffic Sources and Devices Retail brands have a big opportunity to turn passive swipers into active shoppers as mobile device penetration is at an all-time high and social media conversions are trending upward – despite being outperformed by organic and paid search – according to data from Episerver™, the customer-centric digital experience company. While organic and paid search traffic to B2C brand and retail…

As Enforcement Funding Increases, Organizations Report Varied Anti-Human Trafficking Programs

Following recently increased funding to U.S. law enforcement for anti-human trafficking efforts and during the second annual U.S. National Slavery and Human Trafficking Prevention Month in January, a poll conducted by Deloitte found that organizations have varying levels of anti-human trafficking program deployment. When asked about the strength of their anti-human trafficking programs, 28.5% of respondents at organizations with existing programs and just 8% of those at organizations launching such programs in the next 12…

Sensormatic Solutions Unveils 2019 Holiday Shopper Traffic Recap

In-Store Shopper Numbers Demonstrate the Importance of Last-Minute Holiday Shopping for Brick-And-Mortar Johnson Controls announced that Sensormatic Solutions, its leading global retail solutions portfolio, released the annual ShopperTrak traffic and behavior trends recap for the 2019 holiday season, the period of time spanning from the Sunday before Thanksgiving Day, Nov. 24, 2019, through Saturday, Dec. 28, 2019. The traffic data shows that Sensormatic Solutions initial prediction of the top 10 busiest shopping days…

Oribi Holiday Study: Online Stores See Low Traffic From Facebook and Instagram

Study revealed the online shopping behavior of over 17.5 million consumers across 512 eCommerce websites and various marketing channels Oribi, a leading website analytics solution, and direct competitor of Google Analytics, which converts raw data into actionable insights, released its analysis of online holiday shopping trends. The study analyzed online shopping behavior of over 17.5 million consumers across 512 eCommerce websites and various marketing channels - direct marketing, Facebook, Google, Google Paid and…

New Software Feature Shows How Radio & TV Spots Affect Web Traffic

GaleForce Digital Technologies introduces MediaInsights feature to MediaForce GaleForce Digital Technologies, a leading provider of media software and digital marketing solutions, has greatly enhanced MediaForce, its revolutionary media planning and buying solution, with its innovative new MediaInsights tool.  MediaInsights links a client's Google Analytics account with its respective media plan within MediaForce, revealing correlations between media schedules and web traffic. Now advertisers can actually see which TV and…

Triton Digital Integrates Wedel Software’s MediaSales Traffic Solution with its Industry-Leading Audio Ad Server

Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced that it has integrated its online Audio Ad Server with the MediaSales Traffic solution from Wedel Software, a leading supplier of media information systems for the global broadcast and advertising industries. @TritonDigital Integrates #WedelSoftware’s MediaSales Traffic Solution with its Industry-Leading Audio Ad Server This integration streamlines ad operations for users of the Triton Ad Platform and Wedel…

X-Mode and the Anti-Human Trafficking Intelligence Initiative Announce Partnership to Fight Human Trafficking

Company Debuts ‘Picket’ Initiative to Help Nonprofits Use Location Data for Good X-Mode, the privacy-conscious location data company, announced it is partnering with the Anti-Human Trafficking Intelligence Initiative (ATII) to combat and raise awareness around human trafficking at the 2020 Superbowl in Miami. X-Mode will be providing ATII with location data to raise awareness around trafficking in Miami for this global event. X-Mode is excited to continue working with ATII moving forward and to continue helping in the fight…

Unbounce Launches Smart Traffic, Creating the First AI-Powered Landing Page Platform

Unbounce, the leading landing page platform for small and medium-sized businesses (SMBs), announced Smart Traffic, an AI-powered landing page product. The patent-pending technology behind Smart Traffic is part of Unbounce’s aggressive ambitions to level the playing field for small and medium-sized businesses by giving them access to AI technology traditionally designed for large businesses. Marketing Technology News: Frost & Sullivan Names Lytx “2019 Video Safety Solutions Company of the Year” Following rigorous beta…

LiveRamp Taps OpenX as Authenticated Traffic Solution (ATS) Exchange Partner

Integration will help publishers prepare for a cookieless ecosystem OpenX announced the integration with LiveRamp and its IdentityLink and Authenticated Traffic Solution (ATS) into OpenAudience, the company's people-based marketing solution for the open web. The move deepens a global partnership between the two industry leaders in identity resolution and people-based marketing. Today's announcement showcases OpenX and LiveRamp's partnership to bundle the identity capabilities of IdentityLink and ATS with a…

Turn Small Business Saturday Traffic into Future Sales: Five Ways the Right CRM Can Help

The holidays are just around the corner and for many small or mid-sized businesses (SMBs) that means the potential for big sales. Small Business Saturday (held the day after Black Friday) has become a beacon, driving shoppers to seek out and support local small businesses while on the hunt for the perfect gift. In fact, Small Business Saturday continues to grow more popular each year, with 2018 posting records in both participation and spend with 104 million shoppers spending $17.8 billion. These numbers are astounding—and…

Akamai Reaches New Milestone for Web Traffic Delivered

Peak Traffic on the Akamai Intelligent Edge Platform Exceeds 100 Tbps for First Time  Akamai, the intelligent edge platform for securing and delivering digital experiences, announced that traffic on its global content delivery network (CDN) reached a new peak last week of 106 Tbps (terabits per second). It was the first time in the company's 20-year history that the peak volume of data it delivered exceeded the 100 Tbps threshold. "Delivering 106 terabits per second is roughly the same as downloading 3,300 two-hour HD…

Maoyan’s Media Matrix Attracts Enormous Followers and Traffic

Maoyan Entertainment, a leading platform providing innovative Internet-empowered entertainment services in China, has developed an influential entertainment media matrix with more than 190 million followers in China, which has become a powerful and valuable marketing resource for the entertainment industry. Maoyan's entertainment media matrix covers major media, short video and social platforms in China, including Weibo, WeChat, TikTok, Kuaishou and Toutiao. Its official self-media accounts, including Maoyan Movie, Maoyan…

Netskope Cloud Report Finds 85% of All Enterprise Web Traffic Used For Cloud Services

Latest Study Illuminates Top Cloud Service and Web Usage Trends Among Enterprises Netskope, the leader in cloud security, announced the release of the August 2019 Netskope Cloud Report, which analyzes the most interesting trends on cloud service and web usage. Based on aggregated, anonymized data from millions of global users, the report found that cloud services account for 85% of all enterprise web traffic, signaling a need for enterprises to adopt a holistic approach to securing the cloud and web. "As today's…

Gurucul Behavior Based Network Traffic Analysis Detects Unknown Threats

Network Traffic Analysis Solution Identifies Compromised Devices Using ML/AI on Contextual NetFlow and Packet Inspection Data Gurucul, a leader in behavior based security and fraud analytics technology for on-premises and the cloud, announced the Gurucul Network Behavior Analytics (NBA) solution, the industry's most advanced Network Traffic Analysis product. It leverages Gurucul’s advanced machine learning analytics to provide identification of advanced and unknown cyber threats. Gurucul is exhibiting this technology next…