Veritas Entertainment and Anzu.io Bring Real-life Brand Ads Straight Into Video Games and Esports in New Partnership

Veritas Entertainment, a company that develops physical esports and gaming venues across the globe named LVL, and Anzu.io, the world’s leading in-game advertising platform, have announced a new partnership. Together, the two companies, both innovators in the bustling gaming and esports industries, will team up to offer advertisers unprecedented opportunities to connect with hyper-engaged audiences in games, in esports tournaments, and in live streams. Meanwhile, the gamers will benefit from the enhanced user interface…

The Most Innovative New Ecommerce Platform For Brands: Video Games

A first in video game history, brands can now promote and sell their items to a massive and highly engaged gamer audience, directly within the games themselves Scuti, the eCommerce technology platform, announced its new marketplace - the world's first retail store accessed directly through video games. Scuti's patent-pending platform lets brands market, sell and ship direct to game players from within any Scuti-enabled game. Scuti provides brands a direct channel to over 320 million mobile, PC and eSports players…

4 Best Video Game Marketing Strategies

Many video game enthusiasts also dream of creating their own video games. There are so many ideas, creative and new, and If you would ask me, they are all good. How to market them is the question.  Do you want your game to be as popular as LoL Pro? Or do you want to gain as many downloaders as Fortnite Download? Why not?   What Is Video Game Marketing? Any business, be it a business that sells, a business that offers services, a business done in an office or a physical store, or a business done online; all of them…

Why Advertising Personalization is Headed Into Video Games

Virtual Louis Vitton? Free Pizza for Advancing Levels? I’m Game! The Current State of Personalization I don’t know about you, but I love getting customized recommendations on Spotify. Sometimes I feel like they know me better than I know myself! And that’s the point exactly. In recent years, the personalization phenomenon has transformed consumer experiences. From algorithms that predict shows you are likely to watch and enjoy on Netflix, to custom product recommendations on Amazon (yes, that’s how I found that new book…

The Common Sense Census: Media Use by Tweens and Teens: New Research Finds YouTube Videos Beat Out TV and Video Games as Entertainment of…

Access to Streaming Content Grows as Children Get Smartphones at Younger and Younger Ages As YouTube personalities, online influencers, and gaming celebrities have captured young peoples' attention, watching videos online has rocketed in popularity, topping TV, music, video games, and mobile games for enjoyment among tweens -- while four years ago it ranked fifth. Among teens, only listening to music beat out watching online videos, with playing video games, watching TV, and using social media trailing behind, according…

MWM Immersive Expands into Video Game Publishing, Rebrands to MWM Interactive

Ethan Stearns Promoted to EVP Content; Alyssa Padia Walles Joins as SVP Publishing MWM Immersive, the interactive entertainment division of MWM, has announced that it has expanded to form a new video game publishing arm and rebranded as MWM Interactive. Ethan Stearns has been promoted to EVP Content and will continue to oversee the creative vision and strategy for MWMi's upcoming slate of titles. Co-lead of the division Alyssa Padia Walles has joined as SVP Publishing, and will oversee distribution and marketing,…

TIGA Reveals More Births, More Deaths and More Growth in the UK Video Games Industry

TIGA, the network for game developers and digital publishers, released new research on the UK video games industry which shows a surge in studio births, a spate in studio deaths and a swell in studios with zero employees. The overall studio population grew from 768 in November 2017 to 812 in November 2018. TIGA's research shows that in the year to November 2018: There was a surge in start-ups: there were 126 games start-ups or 10.5 start-ups per month (up from 6.15 start-ups per month in the period ending November…

Ad Blockers: Take a Page from Video Game Advertisers 

The digital ad industry went into a collective meltdown over news that Safari, Apple, and Chrome were making moves to integrate ad-blocking technology. Indeed, ad blocking is already impacting companies throughout the ecosystem, with Criteo most recently forecasting a 9-13% negative impact on its 2018 revenue due to Apple’s changes. To be sure, ad blocking isn’t some new phenomenon. Consumers aren’t thrilled to have ad tech companies track their moves and sell their data to advertisers. Globally, some 615 million devices…

Global Consumer Spending on Media Content & Tech Defies Pandemic, Surges 6.1% to $2.01T in 2020, Fueled by Streaming Audio & Video…

Global consumer spending on media content and technology grew an estimated 6.1% to $2.012 trillion in 2020, driven by the COVID-19 lockdown that kept consumers at home binging on multiple forms of digital entertainment as relief from the pandemic, according to new research from PQ Media®. Global consumer spending on media content and technology grew an estimated 6.1% to $2.012 trillion in 2020, driven by the COVID-19 lockdown that kept consumers at home binging on multiple forms of digital entertainment as…

Ubisoft Enables Millions of Gamers to Create and Share Personalized Videos Summarizing Five Years of Game Playing Powered by Idomoo

Ubisoft recently released Ubisoft Connect, the biggest-ever overhaul of its ecosystem of player services. The company kicked-off this new adventure with players by celebrating their Ubisoft Journey with personalized Wrap-Up videos and infographics, using their statistics from the last five years of play. Ubisoft Connect Wrap-Up videos and infographics empower millions of gamers to share videos summarizing five years of game playing accomplishments powered by Idomoo’s Personalized Video as a Service (PVaaS™) platform.…

Video Ads Generate the Most Installs Per Impression for Casual Game Marketers, and the Highest Return On Ad Spend, MOLOCO Report Finds

MOLOCO’s “Mobile Ad Formats Performance Report for Casual Games” provides insights on the cost and overall effectiveness of leading mobile ad formats Video ads have the lowest cost per payer (CPP) of all formats and drive the most installs per 1,000 impressions served. Those were among the insights revealed in a new mobile user acquisition report published by MOLOCO, a programmatic advertising and machine learning company. The report, titled “Mobile Ad Formats Performance Report: Benchmarks for Casual Games,” examines…

Snappy Kraken’s New ‘Personal Connection Video’ Tool a Game-Changer for Financial Advisors

Turnkey system offers prepared scripts, ready-made branded landing pages to host video communications from the advisor, and coordinated emails to promote the important messages to clients and prospects Snappy Kraken, a MarTech company that helps financial advisors automate and scale their marketing, has released its new tool for bi-weekly video marketing. The "Personal Connection Video" series is offered at no additional cost to current subscribers. The tool includes a prepared script, a ready-made branded landing page to…

Norwegian Video Trailblazers Create Neat to Change the Game with Zoom

Neat Develops One-Of-A-Kind Meeting Room Experience for Zoom Customers Zoomtopia 2019, Neat, a trailblazing Norwegian startup, launched its portfolio of meeting room systems designed for Zoom Video Communications, Inc.. Neat's video devices are built from the ground up and developed in close partnership with Zoom. The systems are as easy to buy and set up as any consumer product, while providing complete enterprise-grade management and security. Norwegian Video Trailblazers Create Neat to Change the game with Zoom…

Atari Brings the New Atari VCS Video Computer System to Life During E3 2019 — Launching Official Presale in Partnership With GameStop and…

After Successful Indiegogo Campaign, Atari Re-Energizes Legacy Fans and Engages New Generation of Gamers by Announcing Atari VCS Configurations, Specs, and Pricing for Systems and Accessories Atari — one of the world's most iconic consumer brands and interactive entertainment producers — makes several major announcements about its all-new Atari VCS home gaming and entertainment system during the 2019 Electronic Entertainment Expo (E3) in Los Angeles, where it is holding private preview meetings with press, retailers, and…

Latest PubMatic Research Finds Mobile Advertising Reaching New Milestones as 5G Presents Game Changing Possibilities for Video Ads

PubMatic Releases Q1 2019 QMI Report, Highlighting Key Insights into Mobile Advertising Trends Premium digital technology company, PubMatic, released its first Quarterly Mobile Index (QMI) of 2019. The report includes key trends, providing both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. In the US, digital ad spend recently passed $100 billion due to dominant increases in mobile advertising and video ad spend. As mobile…

How Rewarded Video Ads Can Drive In-Game Purchases

The rewarded video ad format is adored by the mobile gaming and advertising worlds. We now finally have an ad format that satisfies the needs of advertisers, publishers and gaming audiences. Rewarded video ads provide gamers with a reward for watching the entire length of a video ad. In the mobile gaming world, this format works extremely well in mobile games. For developers, rewarded video ads offer the potential to increase in-app purchases and lengthen play session times, therefore increasing loyalty and retention. Also,…

In-Game Advertising Went Mainstream in 2020 as Pandemic Powered Innovation and Maturity of 2.7-Billion-Strong Global Gaming Market

In a new report from Bidstack, the leading gaming monetization and advertising platform, the London-based company explains how the impact of the pandemic led to a breakthrough year for in-game advertising in 2020. While national lockdowns disrupted out-of-home, sport sponsorship and in-venue advertising, video game consumption soared, and brands chased eyeballs into the virtual world. As global agencies and Fortune 500 companies jumped headfirst into the fast-growing and immersive medium that now counts 2.7 billion loyal…

Adverty and Mobile Game Developer Gold Town Games Enter Into Strategic Partnership

Leading in-game advertising specialist Adverty AB (publ) today announces a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty's seamless In-Play™ and In-Menu™ formats for both branding and performance advertising within its increasingly popular games. Marketing Technology News: MarTech Interview with Robert Glazer, CEO at Acceleration Partners The partnership will see the imminent launch of Adverty's seamless In-Play™ and In-Menu™ ads in GTG's popular…

PowerVision Unveils New Livestream, Video Conferencing Capabilities For Poweregg X Drone

Award-winning PowerEgg X firmware update supports livestreaming on major platforms such as YouTube, Periscope, and TikTok. New videoconferencing capability drives upon global growth in virtual conferences and events; support for Windows and Mac devices for platforms such as Zoom, Skype, and more. PowerVision Robot Corporation, the only company in the world producing aerial, water-surface, and underwater robotic devices, as well as the only robotic company to achieve mass production of underwater AI robotic devices, has…

GumGum Launches New OTT Video Ad Unit – Unlocking Previously Unavailable Video Inventory Across Streaming Environments

As one of the largest advertising platforms in the world, GumGum is expanding its offering to include a new video ad format that opens up video inventory that has never been available before. This new In-Video product allows brands to think past the commercial break and connect with customers in a non-intrusive way, by placing ads directly into uninterrupted video-content. Ultimately changing how advertisers effectively reach audiences in streaming environments and unlocking additional inventory for video publishers.…