Akamai Technologies, Inc, the world's most trusted solution for protecting and delivering digital experiences, released research showing that cyberattack traffic targeting the video game industry grew more than any other industry during the…
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Veritas Entertainment, a company that develops physical esports and gaming venues across the globe named LVL, and Anzu.io, the world’s leading in-game advertising platform, have announced a new partnership. Together, the two companies, both…
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A first in video game history, brands can now promote and sell their items to a massive and highly engaged gamer audience, directly within the games themselves Scuti, the eCommerce technology platform, announced its new marketplace - the…
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Many video game enthusiasts also dream of creating their own video games. There are so many ideas, creative and new, and If you would ask me, they are all good. How to market them is the question.  Do you want your game to be as popular…
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Virtual Louis Vitton? Free Pizza for Advancing Levels? I’m Game! The Current State of Personalization I don’t know about you, but I love getting customized recommendations on Spotify. Sometimes I feel like they know me better than I know…
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Access to Streaming Content Grows as Children Get Smartphones at Younger and Younger Ages As YouTube personalities, online influencers, and gaming celebrities have captured young peoples' attention, watching videos online has rocketed in…
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Ethan Stearns Promoted to EVP Content; Alyssa Padia Walles Joins as SVP Publishing MWM Immersive, the interactive entertainment division of MWM, has announced that it has expanded to form a new video game publishing arm and rebranded as…
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TIGA, the network for game developers and digital publishers, released new research on the UK video games industry which shows a surge in studio births, a spate in studio deaths and a swell in studios with zero employees. The overall studio…
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The digital ad industry went into a collective meltdown over news that Safari, Apple, and Chrome were making moves to integrate ad-blocking technology. Indeed, ad blocking is already impacting companies throughout the ecosystem, with Criteo…
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Rain the Growth Agency's SheScales initiative is representing the CBD wellness brand for a TV and OTT media investment this summer SheScales, the marketing initiative created by direct-to-consumer advertising agency, Rain the Growth…
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Global consumer spending on media content and technology grew an estimated 6.1% to $2.012 trillion in 2020, driven by the COVID-19 lockdown that kept consumers at home binging on multiple forms of digital entertainment as relief from…
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Ubisoft recently released Ubisoft Connect, the biggest-ever overhaul of its ecosystem of player services. The company kicked-off this new adventure with players by celebrating their Ubisoft Journey with personalized Wrap-Up videos and…
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MOLOCO’s “Mobile Ad Formats Performance Report for Casual Games” provides insights on the cost and overall effectiveness of leading mobile ad formats Video ads have the lowest cost per payer (CPP) of all formats and drive the most…
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Turnkey system offers prepared scripts, ready-made branded landing pages to host video communications from the advisor, and coordinated emails to promote the important messages to clients and prospects Snappy Kraken, a MarTech company…
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Neat Develops One-Of-A-Kind Meeting Room Experience for Zoom Customers Zoomtopia 2019, Neat, a trailblazing Norwegian startup, launched its portfolio of meeting room systems designed for Zoom Video Communications, Inc.. Neat's video…
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After Successful Indiegogo Campaign, Atari Re-Energizes Legacy Fans and Engages New Generation of Gamers by Announcing Atari VCS Configurations, Specs, and Pricing for Systems and Accessories Atari — one of the world's most iconic consumer…
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PubMatic Releases Q1 2019 QMI Report, Highlighting Key Insights into Mobile Advertising Trends Premium digital technology company, PubMatic, released its first Quarterly Mobile Index (QMI) of 2019. The report includes key trends, providing…
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The rewarded video ad format is adored by the mobile gaming and advertising worlds. We now finally have an ad format that satisfies the needs of advertisers, publishers and gaming audiences. Rewarded video ads provide gamers with a reward…
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Video ads will be shown 130 million times in pharmacies, clinics and doctor's offices in low-income and rural areas Effort comes at critical time as demand for vaccines has waned across the country A coalition of communications executives…
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Anzu.io, the world’s most advanced in-game advertising platform, today announces a new partnership with OpenX, a premium independent advertising exchange connecting the world’s top brands with consumers across the most trafficked websites…
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