Redbox Selects SpotX for Video Monetization Across its Free Streaming Platform

Leading Global Video Advertising Platform Connects Advertisers with Redbox's Free Live TV and Free On Demand AVOD Content SpotX, the leading global video advertising platform, announced a new strategic partnership with Redbox to serve as a strategic supply-side platform (SSP) to power the video monetization of Redbox's free live TV and AVOD content. "As a company that's focused on creating the very best ad-supported streaming destination to entertain millions of Redbox customers, we partnered with SpotX to support the…

Tapping Into Success: Promethean and True Digital Group Deliver Results With Innovation in Video Monetization

Promethean TV, a digital solution to drive ROI from live & VOD video, announces details of its case studies with the True Digital Group. Promethean’s IGNITE VIDEO product has offered high-performing interactive overlays for English Premiership League Football matches, primetime broadcasts of Show Me The Money rap battle show and behind the scenes content for the upcoming Miss Universe Thailand 2020 pageant. Interactivity is the next frontier for brands to acquire, engage and monetise customers for sports, music and…

SpotX Teams Up With Pluto TV To Drive Its Video Monetization For Latin America Market

Leading SSP Connects Advertisers and Agencies to Pluto's Latin American OTT audiences SpotX, the leading global video advertising platform, today announced a new strategic partnership with Pluto TV, the leading free ad-supported streaming service in the US. As part of the collaboration, SpotX will be a programmatic partner working with Pluto TV to power the video monetization of its content across several countries in Latin America including: Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El…

OpenX Launches Video Header Bidding Solution; Continues to Set Monthly Records for Video Monetization

Prebid Video Solution Advances OpenX’s Position as Leading Global Partner for Video Monetization OpenX, the world’s leading independent advertising technology provider, announced the general availability of the company’s video header bidding solution built for Prebid technology. The announcement marks another key milestone in the company’s strategy of providing publishers with multiple options to monetize their video inventory in a fully open and high quality marketplace. OpenX’s new video header bidding solution…

AppNexus Grows Video Monetization For Microsoft; Improves Revenue 201% And eCPM Performance 29%

Microsoft Among the 150 Sellers That Utilizes AppNexus SSP  for Video Monetization of Premium Inventory AppNexus, the world's leading independent advertising technology company, announced results of its partnership with Microsoft to monetize the company's video inventory using the AppNexus SSP. In the first quarter of 2018, Microsoft increased its video revenue on in-stream video inventory from AppNexus by 201 percent and experienced a 29 percent increase in eCPMs, compared to the first quarter of 2017. "AppNexus has…

Aniview Updates CTV/OTT Capabilities, Empowering Publishers To Manage Video-ad Monetization

The company’s updated CTV/OTT capabilities extend machine learning-powered yield optimization to work with multiple demand formats Aniview, a leading provider of holistic end-to-end ad-serving solutions for publishers, unveils Prebid Server-support, extending Connected TV (CTV) and Over-the-Top (OTT) services to additional on-demand formats. The update empowers publishers on Aniview’s platform to boost revenue through efficient streaming capabilities. Marketing Technology News: Equifax Names New CTO for Canada to…

Imagen Makes Licensing Video, Podcasts and Images a Breeze with New Intuitive Monetization Feature

Digital media management platform streamlines the process to generate revenue from content; eases access and acquisition process for licensees Imagen, the leading video management platform for sports organizations, media companies and the enterprise sector, unveiled a comprehensive monetization tool to simplify the process of bringing content to market and generating revenue. Imagen’s monetization feature also makes it easier for licensees to acquire content assets and rights packages as quick and easy as adding items to a…

Waypoint TV Taps Wurl’s Video Distribution and Monetization Services to Deliver its Network to New Platforms

Wurl, the leading provider of streaming video distribution and advertising services for connected TV (CTV), announced that it is powering the delivery of Waypoint TV, a go-to destination for fishing, hunting and outdoor enthusiasts, to Samsung TV Plus. By joining the Wurl Network, Waypoint is making its more than 1,000 hours of fishing and hunting shows and films from over 70 top producers more accessible to its community of millions of viewers. Leveraging Wurl's video distribution expertise, Waypoint's extensive catalog…

New PubMatic Research Finds Mobile In-App Monetization Spurred by Video and Header Bidding, Though Challenges Remain

Company Releases Q4 2018 QMI Report, Highlighting Key Trends in Mobile Advertising Growth PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released its fourth Quarterly Mobile Index (QMI) of 2018. The report highlights key trends influencing mobile advertising growth, allowing publishers and advertisers to make smarter decisions around their programmatic strategies. Advertisers are increasingly attracted to the enhanced targeting and increased customer engagement of mobile in-app,…

Zype Simplifies Complex Workflows for Improved Video Content Management, Distribution and Monetization

VidOps teams can connect with audiences when and where they want to view content — with the sophistication of the world’s most advanced media companies Zype, the leader in video content management and distribution infrastructure, today launched new capabilities that streamline and simplify the delivery, management and monetization of on-demand and live video. New capabilities help customers reach wider audiences, automate and connect workflows, and speed the go-to-market of video content across all online and social media…

Panopto and InPlayer Team Up to Simplify the Monetization of E-Learning Videos

Panopto, the leading enterprise video platform, and InPlayer, the leading content paywall platform, announced an integration that provides online education and e-learning providers with an end-to-end platform for creating, managing, and monetizing video content. In recent years, the growth of pay-per-view and video subscriptions has expanded from the consumer market into online education and professional training. Driven by increasing job specialization and the rise of nontraditional college students, the global…

WhiteSmoke Buys Israeli Ad Monetization Platform Wise Data Media; Reveals Plan to Expand into Video Advertising

WhiteSmoke, the leading all-in-one English content writing tool, announced the acquisition of Tel Aviv-based ad monetization platform – Wise Data Media. The buyout will help the digital marketing services provider to expand its business from web and mobile to video and programmatic in the coming months. The terms of the deal remained undisclosed at the time of reporting. WhiteSmoke, founded in 2002, provides linguistic services that assist users to generate grammatically accurate and well-organized English content. The…

Lumen Media Transformation Takes Live And On-Demand Video From The Camera To The Edge

To enable media distributors and service providers to deliver video content more quickly and easily to audiences anywhere around the globe, on any device, Lumen Technologies (NYSE: LUMN) has introduced Lumen Media Transformation. Lumen Media Transformation creates high-quality online viewing experiences by combining advanced video encoding technologies with the Lumen global fiber and Edge networks. "This fully-managed advanced media transformation and content delivery service will help accelerate time-to-market for global…

Aniview’s Video-ad Solution Doubles Jagran New Media’s Advertising Revenues

Aniview’s platform grants India’s top digital media company full transparency in its video ads and bolsters user experience Aniview, a leading provider of holistic end-to-end ad-serving solutions for publishers, partners with Jagran New Media, the digital arm of India's flagship media group Jagran Prakashan Limited. With Aniview’s video ad player solution, Jagran New Media eyes a twofold surge in its advertising revenues, while also gaining full control over its ad operations. Marketing Technology News:…

CatapultX Officially Launches the First and Only On-Stream™ Video Platform for Advertisers and Publishers

As Partners Cite Unprecedented Success; Two Elite Accelerator Programs Step Out in Support CatapultX, today announced the official launch of its On-Stream™ video monetization and contextual artificial intelligence (AI) platform. The announcement follows the onboarding of CatapultX’s initial user base and its selection to participate in two prestigious accelerator programs, Plug and Play Media & Ad Startups and HYPE Sports Global Virtual Accelerator (GVA) 2.0. Marketing Technology News: MarTech…

JW Player Acquires VUALTO to Strengthen Its Comprehensive Video Platform for Success in the Digital Video Economy

JW Player, the leading video software and data insights platform, announced it is acquiring VUALTO, a leading provider of live and on-demand video streaming and Digital Rights Management (DRM) solutions. The acquisition deepens JW Player’s already robust offering to global broadcasters and further accelerates its vision to empower customers with independence and control in today’s Digital Video Economy by offering easy-to-use, scalable video technology. Marketing Technology News: Vericast Survey: How Deals Play a Role…

Leading Spanish-Language Entertainment Company Estrella Media Partners with Google Ad Manager for Monetization of its Streaming TV Platforms

Estrella Media, a leading vertically integrated, multi-platform, Spanish-language media company, announced that it has selected Google Ad Manager for monetizing its live and on demand streaming TV platforms. Free ad-supported streaming TV (FAST) platforms will span across connected TV, gaming consoles, mobile, and online beginning with the EstrellaTV and Estrella News channels streaming live on multiple partner apps and on demand at estrellatv.com and on Estrella Media’s multi-channel network on YouTube. Plans are in the…

Bookshlf Launches New Monetization Program For Creators

Curators on the platform will now be eligible to monetize via tips from the Bookshlf community  Bookshlf, the digital content platform built on curation, today introduces a new revenue stream for content curators, the emerging creator class it has uniquely empowered since its March 2020 launch. Bookshlf is a first-of-its-kind website and free iOS app for organizing, curating, and sharing content via digital Shelves. It enables users to build personalized collections of media based on their expertise and passions. Bookshlf’s…

Celebriffy, The Most Promising New Content Monetization Platform, Pays Creators More Money From Their Content By Utilizing the Web and App…

Celebriffy published this new monetizing social media platform to provide real freedom and greater monetization control to content creators suffering from demonetizing, low payouts, payment interruption, antifreedom platform rules, and fan relationship limitations pressed by existing social media content publishing platforms. Frustration is killing great content for everyone. The existing power structure has stripped many talented performance artists of their opportunity to share art and build fan networks of value.…

NEW ID Selects Ad Platform Unruly as Preferred SSP for Global Monetization

Global CTV platform NEW ID, a subsidiary of media group NEXT ENTERTAINMENT WORLD, announced a global partnership with leading ad platform Unruly. NEW ID, which distributes premium South Korean entertainment content (K-Content) on connected TV (CTV) and over-the-top (OTT) platforms across Asia, Europe and the US, has chosen Unruly as its preferred global supply-side platform (SSP). The partnership will connect media buyers with premium global video inventory -- available on 23 channels around the world and viewable on…