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4 Creative Ways to Drive Website Traffic

(Family Features) Consistent website traffic is an essential building block for a successful online business. While paid ads and search engine optimization are valuable strategies, there are some lesser known, but equally effective, ways to attract potential customers to your website or funnel Successful entrepreneurs can be powerful resources for business owners who are eager to build their businesses online. For example, entrepreneur Russell Brunson started his first online company while he was in college. Today, he is…

ironSource Expects 70% of Its Mediation Traffic To Run Through In-App Bidding by End of Year

Company Revamps Management Module and Partners with Facebook Audience Network to Enable Game publishers to maximize their ad monetization and improve operational efficiency through real-time bidding Leading mobile marketing company ironSource today announced impressive growth and developments in its in-app bidding platform, LevelPlay. Facebook Audience Network will now be available in a closed beta on LevelPlay, opening up one of the industry’s largest bidders to the thousands of game publishers using ironSource’s…

How to Use Video Ads to Promote Your Businesses on Facebook

Yang Jane. Since the advent of the internet, the competition for the same audience base in generating leads, driving sales, and increasing customer attention has escalated. Digital businesses can no longer rely on word of mouth and other organic traffic to meet their sales objectives. Thus, the need for advertisement. While Content Marketing exists in various forms, video ads have proven to be the new goldmine for businesses such as game production, branding, software, and mobile application development and the e-commerce…

MarTech Video Interview with Stu Schwartzapfel – iSpot.tv

https://www.youtube.com/watch?v=NLnsjUXFqIY TV advertising is one of the few important digital branding channels that have managed to break the shackles of old and boring traditions. With new ad formats competing directly for revenue, TV advertising’s effectiveness has always been a great topic to debate on. Of all digital advertising metrics that we measure today, we can say TV advertising measurement is the hardest to justify. For example, ad tech leaders often tell us about the wide range of questions they hear from…

Brightcove Recognized by Frost & Sullivan for Dominating the Online Video Platforms Market with Innovative Growth Strategies

Recipient of the 2020 Global Market Leadership Award, Brightcove continues to grow and improve the value of its offering with a commitment to stability, security, and creative disruption Based on its recent analysis of the global online video platforms (OVP) market, Frost & Sullivan recognizes Brightcove Inc. with the 2020 Global Market Leadership Award. Leveraging broad expertise in media workflows and marketing, Brightcove delivers the industry-leading OVP supplemented by an extensive ecosystem of third-party…

8×8 Selects Oracle as the Cloud Platform for its Secure Video Meeting Solutions

Powers meetings for millions of users at public and private organizations of every size Moved video meeting services from AWS for performance enhancements while saving more than 80 percent 8x8 solutions available in the Oracle Cloud Marketplace Oracle announced that 8x8, Inc., a leading integrated cloud communications platform, is using Oracle Cloud Infrastructure to power its secure Jitsi.org and 8x8 video meeting solutions as it scales to handle explosive growth in users. 8x8 has seen a significant increase in usage…

FreeWheel and White Ops Expand Partnership Globally to Further Deepen Trust in Premium Video Inventory

White Ops Advertising Integrity and pre-bid technology enables FreeWheel to fully protect its inventory across all screens from sophisticated bots, invalid traffic and fraudulent impressions FreeWheel, A Comcast Company, and White Ops, the global leader in bot mitigation and fraud protection, announced the expansion of their partnership to include comprehensive pre-bid bot protection capabilities to protect advertising inventory within its ecosystem from fraudsters. This enhancement enables programmatic impressions…

Vonage: Video Communication Soars as Businesses and Service Providers Respond to Coronavirus

New Vonage Report Reveals Video Usage Trends & Benchmarks, Including a 232% Increase in Video Traffic in March Vonage, a global business cloud communications leader, today released a report - “Video Communication Soars as Businesses and Service Providers Respond to Coronavirus“ - detailing rapid growth in video communications usage during the COVID-19 pandemic. The report provides unique insight into how organisations are leveraging programmable video solutions to stay connected even in a time of crisis, including a…

Video Communication Soars as Businesses and Service Providers Respond to Coronavirus

New Vonage Report Reveals Video Usage Trends & Benchmarks, Including a 232% Increase in Video Traffic in March Vonage, a global business cloud communications leader, released a report - "Video Communication Soars as Businesses and Service Providers Respond to Coronavirus" - detailing rapid growth in video communications usage during the COVID-19 pandemic. The report provides unique insight into how organizations are leveraging programmable video solutions to stay connected even in a time of crisis, including a look at…

Harmonic Providing Free Access to Video Streaming Innovation During Global Lockdown

The current global health crisis has given rise to rapid growth in network traffic, resulting in strain across global broadband networks. In order to address the recent surge and to support its many customers during these unprecedented times, Harmonic today announced it will provide its EyeQ content-aware encoding (CAE) technology free for the next 90 days to help alleviate the current network constraints. Harmonic's EyeQ technology leverages artificial intelligence to reduce streaming congestion on broadband networks by…

Harmonic Announces Virtual Showcase to Bring Smarter Video Streaming to Life

Harmonic announced the launch of Live Connection, a 30-day virtual showcase highlighting Harmonic's latest video streaming innovations. The online interactive series will shine light on the powerful benefits of Harmonic's software solutions and cloud-based platforms providing increased agility, flexibility, efficiency and continuity to meet the growing consumer demand for streaming and broadcast services. The virtual showcase, commencing on April 16, will kick off with a webinar on how to cut streaming congestion without…

Video Marketing Trends and Forecasts for 2020

In 2020, we expect Video Marketing to continue to grow by leaps and bounds. As more companies realize just how accessible this marketing channel is; the sky is truly the limit for every business owner and marketer. Will a new marketing technology emerge? A new platform? Probably both. In any case, the future of Video Marketing offers a lot to be excited about and one thing is certain — the world is moving towards video content, not away from it. With that in mind, let’s draw upon some of the past year’s successes and look…

LENS Immersive, Stealth Australian Company Debuts New Encoder to Reduce Data Crunch for Online Video Streaming Sites

Streaming Fix: As the coronavirus pandemic forces people around the world to stay inside, streaming platforms have been forced to throttle video quality around the globe while coping with unprecedented network demand ENS Immersive launched access to their proprietary encoding tool TORII (T264.lens-immersive.com). The incredible amount of new network traffic, due to work-from-home and entertain-at home, has put major new strains on national and international internet infrastructure. Citing this incredible global demand,…

Oracle Cloud Powers New Video, Gaming, and Sports Streaming Services

Leading content streaming companies turn to Oracle Cloud Infrastructure to enable fast digital storage, retrieval, and delivery to meet growing global demand As live streaming continues to represent a huge portion of all internet traffic, leading content providers – Phenix, Net Insight, and Mynet Inc. – have selected Oracle Cloud Infrastructure to support growing global demand for streaming content. According to Go-Globe, live streaming is expected to account for 82 percent of all internet traffic this year, and the…

AnyClip Offers No-Cost Integration of Video On-Demand Platform and Real-time COVID-19 News Content to Publishers and Organizations

As data confirms streaming surge in global hot spots, AnyClip provides free Google-funded resource to support the industry’s need to keep the public apprised To support the need for organizations of all types to keep the public informed of the latest news on the Coronavirus (COVID-19) crisis, video data and technology company AnyClip announced that it is offering free implementation of the beta version of its VOD platform, Luminous Watch, which is supported by the Google News Initiative. The offer enables media companies,…

Wave.video Launches First Integrated Video Marketing Solution

Wave.video releases its new offering that unifies in-browser editing and cloud-based video hosting and enables businesses to run full-cycle video marketing campaigns on a budget, from prompt video creation to multi-channel promotional distribution Wave.video (first launched in 2017) has established itself as the leading online video editor for creating videos to boost social media engagement. The soaring market demand for video content across all distribution platforms triggered the development of the new extended…

Criteo Announces New Traffic Generation Solution to Increase Engagement in Clients’ Upper-Funnel Campaigns

Marketers can now engage with over 300 in-market commerce audiences higher in the customer journey Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic. Previously in beta testing with over 750 clients, our Traffic Generation solution enables marketers to influence prospective users…

$5 Billion by 2020: How OTT, CTV, and Video Formats Build the Future of Advertising

Summarizing experiences and outcomes of conferences that were held last month by IAB ALM and CTV Roundtable, I can pinpoint one overarching idea: programmatic buying is peaking, and it’s no longer bound only to digital media – today, it is represented by television, radio, and out-of-home technologies. A new Winterberry Group study reveals that this year, programmatic ad spending will account for $389.5 billion, which is 7.2% more than in 2019. Programmatic advertising has always been susceptible to tech innovations, but…

Warm up Your Cold Social Traffic to Site for More Conversions

You can have two types of traffic on social media. One which is highly engaged and converts easily and one which is ‘cold’ and needs a push to visit a site and convert. Well, you can make the best use of both these two types of traffic and generate sales only if you know the ways to go about it. Usually, the most common sources of cold traffic are those: Push ads Popup ads or Link exchanging networks. Actually, converting this cold traffic into warm or hot traffic is what a good Online Marketing campaign is…

Growing Businesses Turn to DIY Video Content to Scale Faster and Optimize Revenue Growth

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth Growing businesses continue to look for new ways to stand out from larger competitors and efficiently scale their revenue in a digital-first world. Recent innovations in the tools available to create, host, and share custom videos quickly and easily have revolutionized the content format for brands. Many businesses are now turning to on-demand and one-to-one…