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IAS First to Integrate with Google Ads Data Hub for Viewability and Brand Safety

Integral Ad Science (IAS), the global leader in digital ad verification, announced it is the first verification company to integrate with Google Ads Data Hub (ADH), Google's privacy-focused data platform for advertisers. The IAS integration provides advertisers viewability, ad fraud, and brand safety measurement for YouTube via ADH. While IAS does not collect or use any private audience data for delivering its verification services, being the first with this new integration will help lead the way for setting new data…

Programmatic Viewability Rates Are Improving Worldwide, According to IAS Media Quality Report

Integral Ad Science (IAS), the global leader in digital ad verification, released its Media Quality Report for H2 2019, providing transparency into the performance and quality of global digital media. The report found positive changes across many aspects of the ecosystem, including a rise in global viewability rates across all formats and environments in the second half of 2019. Desktop video viewability has continued to rise, reaching new heights at 74.1% compared to 68.6% in the same period a year prior. Meanwhile, mobile…

Taboola Announces Collaboration with Moat to Offer 100 Percent Guaranteed Viewability or Completion for Video Advertisers

Taboola, the world's leading discovery platform, announced a collaboration with Moat by Oracle Data Cloud, a leader in real-time attention analytics, which gives Taboola advertisers the ability to purchase video impressions on an outcome-based method, including viewable or video completion events. As part of the collaboration, Taboola video advertisers have the ability to only pay for impressions that meet their desired outcome. This means that when buying on a vCPM model, advertisers will only pay for viewed impressions,…

TVision Releases TV Performance Report for Second Half of 2019, Report Includes Ad Viewability, Ad Attention and OTT Content Analysis

TVision, the leader in TV performance metrics, today released its H2 2019 TV Performance Report. The report recognizes the brands, commercials, and TV / OTT content that best captured viewer engagement. “The one universal constant underpinning premium video is attention. Getting it, retaining it, validating it, and getting it again next time,” explains David Cohen, former President of MAGNA and current TVision advisor. “For decades, we have used a legacy measurement tool to create a surrogate for attention. It was called a…

Samba TV Taps Oracle Moat to Measure Viewability of CTV Ads

Samba TV, the leading provider of global TV data and audience analytics, announced that it has expanded its integration with Moat by Oracle Data Cloud to measure viewability and invalid traffic across its CTV (Connected TV) impressions. “With over four billion available impressions for brands every month, and 100 percent of them measurable and addressable, Samba’s CTV advertising is an essential solution for our clients and a key growth driver for our industry. What’s unique about Samba’s Audience products across CTV and…

C3 Metrics Receives MRC Accreditation for Display Ad Viewability Measurement

C3 Metrics announced that the Media Rating Council (MRC) has granted it accreditation for measurement of Desktop and Mobile Web Display Ad Viewable Impressions and related viewability metrics. “Viewability is the critical component for accurate attribution” To earn MRC accreditation, C3 Metrics successfully completed an audit by independent CPAs engaged by the MRC of the technologies, systems, and processes that contribute to its viewability measurement of display ads, and was determined to be compliant with MRC’s Minimum…

GIPHY Selects Oracle Data Cloud to Measure Viewability Across Billions of GIFs

Groundbreaking integration is first to measure ad delivery, viewability and invalid traffic for short-form branded content from GIPHY Oracle Data Cloud announced a new integration with GIPHY, the first and largest GIF search engine, enabling Oracle's Moat to measure ad delivery, viewability, and invalid traffic for short-form branded content across the GIPHY platform. The integration will allow advertisers to validate that branded content on GIPHY was seen by actual users, while extending the range of Moat's measurement…

Teads Offers 100% Viewability on VCPM and CPCV Buys in Collaboration with Oracle Moat

Teads, The Global Media Platform, announces the ability for advertisers to measure the total viewable exposure time of each ad impression, and offers 100% viewability for all VCPM (viewable CPM) and CPCV (cost per completed view) buys. This empowers advertisers to seamlessly transact on any custom duration as well as obtain KPI insights on billed impressions. The integration is in collaboration with Oracle Data Cloud’s Moat services. The new integration coupled with Teads’ unique viewability pricing models (CPCV/vCPM)…

Teads Offers 100% Viewability On VCPM And CPCV Buys In Collaboration With Oracle Moat

Teads, The Global Media Platform, announces the ability for advertisers to measure the total viewable exposure time of each ad impression, and offers 100% viewability for all VCPM (viewable CPM) and CPCV (cost per completed view) buys. This empowers advertisers to seamlessly transact on any custom duration as well as obtain KPI insights on billed impressions. The integration is in collaboration with Oracle Data Cloud's Moat services. The new integration coupled with Teads'…

Oracle Moat to Measure Viewability for Samsung Ads

Oracle Data Cloud Technology Will Increase Transparency for OTT Ads by Measuring Viewability, Attention and Invalid Traffic Oracle Data Cloud announced that Samsung Ads will integrate Moat services to measure viewability and invalid traffic for its over-the-top (OTT) inventory across Samsung Smart TV households. This next-generation OTT integration between Samsung Ads and Oracle Data Cloud will deliver Moat's viewability and invalid traffic measurement solution for connected TV (CTV) video advertising. Through this…

MRC Continues DoubleVerify’s Accreditation for Desktop, Mobile Web & In-App Impressions, SIVT Traffic Filtration & Viewability

DoubleVerify (DV) the leading independent provider of marketing measurement software and analytics, announced it has been granted continued accreditation by the Media Rating Council (MRC) for DV’s desktop, mobile web and mobile in-app measurement in the areas of impressions, property-level ad verification functions, sophisticated invalid traffic (SIVT) detection and filtration, and viewability measurement. Accreditation by the MRC covers metrics within DV’s existing suite of impression quality solutions, including the DV…

TV Has a Viewability Problem Similar to Digital, Says New Study from IPG Media Lab & TVision

Study Shows Viewability is a Market Reality Beyond Digital, Finding 29% of TV Ads are Not Viewable According to a new study by IPG Media Lab, using data from TVision, TV has a viewability problem similar to that of digital. The study, “Quantifying TV Viewability,” reveals how often people are in the room when ads air and how this varies by daypart, position in ad pod and ad length. “Viewability has long been a term of discussion in the digital advertising landscape but now the industry is realizing just how difficult it…

Oracle Data Cloud Launches Yield Intelligence to Help Publishers Better Monetize Inventory with Brand Safety, Fraud and Viewability Controls

Bloomberg Media Group, Bonnier Corp., Vox Media Among Early Adopters Oracle Data Cloud announced Moat Yield Intelligence, a new feature of Oracle’s Moat Analytics helping publishers ensure their advertising campaigns are viewable, avoid invalid traffic, and are delivered in a brand safe environment. Moat Yield Intelligence capabilities have been extensively tested through early implementation with key publishers, including Bloomberg Media Group, Bonnier Corp., and Vox Media. Using this new functionality, publishers have…

Why Increased Viewability Isn’t Always a Good Thing

Recent reports suggest that viewability rates have gone up for online ads, which on the face of it is great news for both advertisers and publishers — more people are seeing the ads, publishers are making more money, and everybody’s happy. But is this picture as rosy as it seems? I would argue not. The rise of viewability as the predominant metric in the online advertising industry has driven a series of site behaviors that have significantly degraded the user experience over the past few years. Technologies exist that…

Forensiq by Impact Earns MRC Accreditation for SIVT Detection and Filtration and Viewability Measurement

Forensiq by Impact, a full-funnel ad fraud protection solution, announced it has earned accreditation by the Media Rating Council (MRC) for its display and video served impressions measurement (desktop, mobile web & in-app) and display and video viewability measurement (desktop & mobile web). Additionally, the accreditation marks compliance with the sophisticated invalid traffic provisions (which are inclusive of both SIVT and GIVT filtration) of MRC's Invalid Traffic Detection and Filtration guidelines (desktop,…

Have We Lost Sight of Viewability?

Remember viewability? It seems like only yesterday that it was the digital ad industry’s cause de guerre. After all, what good is an ad if it can’t be seen by the consumer. Ads that are served “below the fold,” or that fail to load sufficient pixels to be read and understood, have no chance to influence consumers purchasing decisions. In 2015 wave-making CMOs like P&G’s Marc Pritchard and Unilever’s Keith Weed dominated the conversation with public calls for digital to clean up its act and provide guarantees that…

Integral Ad Science and FreeWheel Partner to Provide Publishers with a Global Solution to Measure Premium Video Inventory Against…

Publishers using FreeWheel's video monetization platform now have a simple solution for verifying and protecting their digital video inventory. Integral Ad Science (IAS) announces a partnership with FreeWheel’s ad management platform that allows publishers to measure the quality of their digital video for viewability, brand safety, and fraud. The solution is globally available across Video Ad Serving Template (VAST) and Video Player Ad Interface Definition (VPAID) inventory across desktop and mobile web. “We are excited to…

Everything You Know About Viewability Could be Wrong

When it comes to conversions, there is a lot going on below the fold. New data from Nativo underscores the importance of the viewable CPM Now that viewability measurement has become ubiquitous across the digital space, advertisers are looking deeper into the meaning of this metric and how it translates to success. Agencies have dozens of publishers across several channels to oversee, and finding the proverbial silver bullet at the beginning of the consumer journey (awareness) to support conversion can be difficult. For…

Simplaex Partners with Integral Ad Science for Brand Safety, Viewability and Ad Fraud Measurement

Simplaex Has Chosen the Global Leader in Measuring Media Quality to Provide Greater Ability to Measure the Quality of Mobile Campaigns Simplaex, the company behind the world’s most advanced Artificial Intelligence-powered user classification technology announced its partnership with Integral Ad Science (IAS), a global software company that empowers the advertising industry with ad effectiveness solutions. Simplaex has chosen the global leader in measuring media quality to provide greater ability to measure the quality of…

Oracle’s Moat Is Now a LinkedIn Partner for Video Viewability and Analytics

Now, Moat Shall Offer Video Viewability and Attention Measurement Across the Major US Digital Platforms Oracle's Moat, a SaaS analytics measurement provider for marketers and publishers that is part of the Oracle Data Cloud, today announced it has been selected to measure viewability and attention signals on the LinkedIn platform. The collaboration will focus on LinkedIn's video for Sponsored Content. With the integration, Moat will be the first provider to offer video viewability and attention measurement across the…