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Pixalto.app Launches All-in-One AI Platform with Video, Image, and Design Creation Tools ‘Imagine. Generate. Innovate.’

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Pixalto.app Launches All-in-One AI Platform with Video, Image, and Design Creation Tools 'Imagine. Generate. Innovate.'

Pixalto.app Launches All-in-One AI Platform with Video, Image, and Design Creation Tools -- 'Imagine. Generate. Innovate.'

Pixalto.app, a next-generation AI-powered creative platform, announced the launch of its all-in-one creative suite, designed to make professional-quality visuals and videos faster, simpler, and more accessible for creators and businesses.

Guided by its principle, “Imagine. Generate. Innovate.”, Pixalto brings multiple AI-driven tools into a single intuitive workspace—enabling users to generate high-quality images, designs, and even 10-second videos in less than 30 seconds.

Streamlined Creative Workflows with AI
Pixalto.app brings together a range of advanced tools to support every stage of the creative process. Users can turn still images into smooth motion sequences with ai video generator, convert written ideas into detailed artwork with ai image generator & Video Face swap

With Pixalto’s exclusive in-house technology, we’ve made it possible to seamlessly swap multiple faces within a single video clip or photo, consistent professional-grade results for any campaign.”

— Founder

“Our goal with Pixalto is to remove the technical barriers that slow down creativity,” said Sathish Kumar, Founder of Pixalto.app. “Every tool is built to help users turn concepts into finished content in minutes, without needing advanced design or editing skills.”

Marketing Technology News: Martech Interview with Aquibur Rahman, CEO of Mailmodo

Core Features Include:

ai video generator – Pixalto’s AI Video Generator transforms static visuals into cinematic 1080p high-definition videos with native audio support. Built for creators, marketers, and brands, it enables studio-quality video production with precise control over motion, sound, and storytelling.

Powered by next-generation models: Veo 3 – High-fidelity cinematic video with realistic motion and sound, Kling 2.6 Pro – Advanced realism with native audio + Kling Motion Control , Seedance 1.5 Pro – Smooth character animation and dynamic storytelling ,Wan 2.6 – High-performance video generation with synchronized audio and LTX-2 – Audio-video foundation model designed to generate fully synchronized video and audio within a single unified model.

Perfect for: Product showcases, social media campaigns, explainer videos, promotional storytelling, and cinematic brand visuals.

multiple face swap video – Powered by Pixalto’s AI model, effortlessly replaces multiple faces simultaneously in both high-definition videos and static images for complex creative or commercial projects

Marketing Technology News: Beyond the Trend: How CMOs Are Using Cultural Intelligence to Lead Culture, Not Chase It

image to Image generator – Pixalto’s Image-to-Image Generator enables creators to generate stunning, production-ready visuals from text or reference images, combining creative flexibility with consistent quality.

Powered by premium image models: Nano Banana Pro – Ultra-sharp creative rendering with strong style control, GPT-Image 1.5 – Intelligent composition with high prompt accuracy, Seedream 4 – High-end realism and artistic depth & Flux 2 – Fast, consistent, and photorealistic image generation.
Ideal for: Fashion design, architecture mockups, product visuals, advertising creatives, gaming concept art, and brand design assets.

AI Background Remover (Image & Video) : Pixalto’s AI Background Remover instantly isolates subjects from both images and videos with pixel-level, frame-accurate precision—delivering clean, professional cutouts without manual editing.

Best for: Product visuals, marketing creatives, social media content, explainer videos, and promotional assets.

AI Image Up-Scaler : Pixalto’s AI Up-Scaler instantly enhances image resolution while preserving sharpness and detail. Perfect for upgrading photos for print, web, and e-commerce — no manual editing required.

AI Face Enhance : Pixalto’s Face Enhance uses AI to automatically refine facial details, smooth skin, and correct lighting for clean, natural-looking portraits in seconds.

AI Animation Generator – From Stills to Stories: Multi-Shot Motion Creation – Seamlessly transform a sequence of still images into smooth, multi-shot animations that tell a complete story. Perfect for narrative-driven marketing, educational content, or event recaps.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

ShortsIntel Launches AI Platform to Automate Collecting, Tracking, Rights Management UGC and Community Videos

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MTS Staff Writer
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Keytomic Launches First All-in-One SEO Platform to Help Brands Rank on Google, ChatGPT, Claude, and Perplexity

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ShortsIntel announces an AI-powered tool that automates video collection, rights management, and performance analytics, helping brands scale creator marketing.

Creator marketing has become a dominant strategy for B2C brands, yet the infrastructure to manage it remains stuck in the era of spreadsheets and manual screenshots. ShortsIntel announces the launch of its comprehensive Social Video Intelligence platform, designed to eliminate the “manual tax” of managing User Generated Content (UGC).

ShortsIntel empowers brands and agencies to automatically collect, track, and analyze short-form video content across TikTok, Instagram Reels, and YouTube Shorts. By centralizing these assets into a single library, the platform solves two critical pain points: the inability to track “untagged” brand mentions and the logistical nightmare of managing usage rights and asset collection.

We automate the grunt work, giving you back 96% of your time to focus on strategy and relationships. Don’t just collect videos; understand them.”

— Founder, ShortsIntel

“Most brands are drowning in content but starving for insights. They are likely missing 30% of their brand mentions because creators often forget to tag the official account,” said the Founder of ShortsIntel. “We built ShortsIntel to act as a 24/7 dragnet that watches every second of video, ensuring brands capture every mention, analyze every trend, and secure the rights to the content that drives revenue.”

Marketing Technology News: Martech Interview with Aquibur Rahman, CEO of Mailmodo

Key features of the ShortsIntel platform include:

Universal Video Capture: A unified library that aggregates content from TikTok, Reels, and YouTube Shorts.
Untagged Content Detection: Advanced AI watches videos to detect brand mentions even when the brand isn’t tagged or hashtagged.
Automated Rights & Whitelisting: Streamlines the process of collecting high-resolution video assets for ad usage and managing creator permissions.
Competitor X-Ray: Allows brands to “spy” on competitor influencer programs to benchmark Share of Voice and identify high-performing content strategies.
AI Content Tagging: Automatically tags videos by product, sentiment, aesthetic, and activity, replacing manual categorization.

Marketing Technology News: Beyond the Trend: How CMOs Are Using Cultural Intelligence to Lead Culture, Not Chase It

By automating the “grunt work,” ShortsIntel allows marketing teams to reclaim 96% of the time previously spent on manual tracking, enabling them to focus on strategy and creator relationships.

The platform is available now with flexible pricing for startups, growing teams, and large agencies.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Optrua and Advantage Design Group Announce CRM Modernization Initiative Driving 80% Increase in Lead Capture

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Optrua and Advantage Design Group Announce CRM Modernization Initiative Driving 80% Increase in Lead Capture

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Optrua and Advantage Design Group (ADG) announced the successful completion of a CRM modernization initiative that improved sales visibility, operational efficiency, and revenue performance. By optimizing ADG’s Microsoft Dynamics 365 environment through a phased, business-first approach, the collaboration drove an 80% increase in lead capture while reducing system costs and improving sales process consistency.

Optrua, a Microsoft Dynamics 365 CRM and Power Platform consulting firm, and Advantage Design Group (ADG), a provider of recruiting and orientation solutions for higher education and private-sector organizations, today announced the successful completion of a CRM modernization initiative that significantly improved sales performance, system visibility, and operational efficiency.

Advantage Design Group transitioned from a legacy CRM platform to Microsoft Dynamics 365 to support a more modern, web-based approach. However, without specialized Dynamics expertise, the organization encountered early challenges, including escalating database storage

“Our sales team wasn’t aligned around a consistent process, opportunities were being missed, and sales leadership had very little visibility into where deals stood,” said Catherine Swingle, Chief Operations Officer at Advantage Design Group. “At the same time, we were seeing alerts around database growth and increasing storage costs, which raised real concerns.”

Marketing Technology News: Martech Interview with Aquibur Rahman, CEO of Mailmodo

To address these challenges, ADG partnered with Optrua to stabilize and optimize its Dynamics 365 environment. The engagement began with a discovery-driven consultation focused on understanding ADG’s current and future business processes before implementing technical changes.

“What stood out about Optrua was Ryan’s hands-on involvement and his focus on understanding how our organization actually operates,” Swingle said. “That business-first approach made all the difference.”

Rather than pursuing a large, disruptive overhaul, Optrua and ADG collaborated on a phased improvement roadmap delivered through the Optrua Care Plan, Optrua’s continuous improvement engagement model. This approach allowed enhancements to be implemented incrementally while staying within budget and internal capacity.

Marketing Technology News: Beyond the Trend: How CMOs Are Using Cultural Intelligence to Lead Culture, Not Chase It

Key outcomes of the initiative included:

  • Reduced unnecessary database storage and mitigated escalating infrastructure costs
  • Empowered ADG’s internal applications administrator with tools and knowledge to sustain improvements
  • Implemented automated sales workflows to guide sellers through a consistent, repeatable process
  • Improved sales leadership visibility across pipeline activity and performance

The impact on revenue performance was immediate.

“We’ve experienced an 80% increase in lead capture,” Swingle noted. “Not only are we saving money, but we’re making more money. The improvements to our sales process have been dramatic.”

Beyond technical optimization, the partnership enabled ADG to avoid overstaffing and unnecessary vendor spend by leveraging specialized expertise as needed.

“Having the right team members involved at the right time was critical,” Swingle added. “Outsourcing to Optrua made far more sense than hiring or overstaffing for highly specialized projects.”

Both organizations emphasized that the engagement represents an ongoing partnership rather than a one-time initiative.

“We feel confident knowing we have a partner who can help us continuously improve our operations and our team’s productivity as we grow,” Swingle said.

“This collaboration reflects exactly how we believe CRM and sales systems should be approached,” said Ryan Redmond, CEO of Optrua. “Smarter systems, implemented with intention and aligned to real business processes, create better outcomes for sales teams and leadership alike.”

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Syntes AI Announces Integration With OpenAI to Power Trusted, Actionable Enterprise AI Agents

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prweb
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Syntes AI Announces Integration With OpenAI to Power Trusted, Actionable Enterprise AI Agents

Syntes AI announced a native integration with OpenAI that enables enterprises to deploy trusted AI agents grounded in live business data. By combining OpenAI models with Syntes AI’s execution and governance layer, organizations can move beyond AI copilots and safely execute real workflows across enterprise systems.

Syntes AI announced a native integration with OpenAI that allows enterprises to combine OpenAI’s large language models with Syntes AI’s enterprise execution platform. The integration enables organizations to deploy AI agents that reason over live business data, operate within enterprise governance policies, and execute actions across systems.

Many organizations have adopted AI copilots and chat interfaces, but struggle to move beyond insight and recommendations. Syntes AI addresses this challenge by providing the enterprise context, controls, and execution capabilities required to operate AI reliably in production environments. By integrating OpenAI models into its platform, Syntes AI allows customers to ground AI outputs in their own data and safely execute real workflows across systems such as ERP, CRM, commerce platforms, and analytics tools.

“OpenAI delivers powerful reasoning and generation capabilities,” said Christopher Ramsey, Co-CEO of Syntes AI. “What enterprises are missing is the ability to apply those capabilities to real operations with context, governance, and control. Syntes AI provides that execution layer, making it possible to use advanced models in production, not just experimentation.”

Marketing Technology News: Martech Interview with Aquibur Rahman, CEO of Mailmodo

With the integration, Syntes AI customers can:

  • Use OpenAI models for reasoning, summarization, and generation while grounding responses in a live enterprise knowledge graph

  • Build and deploy AI agents that take governed actions across multiple systems, rather than only providing recommendations

  • Maintain explainability, auditability, and human-in-the-loop controls for every AI-driven decision

  • Use OpenAI alongside other models, preserving a flexible and model-agnostic architecture

Marketing Technology News: Beyond the Trend: How CMOs Are Using Cultural Intelligence to Lead Culture, Not Chase It

“Syntes AI is focused on the hardest problem in enterprise AI: turning fragmented data into trusted, explainable action,” said Andrei Lavrov, Co-CEO of Syntes AI. “This integration supports our goal of making advanced AI models usable, safe, and valuable at enterprise scale.”

The OpenAI integration is available immediately to Syntes AI customers across industries, including retail and e-commerce, financial services, media, construction, and enterprise operations.

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Amperity Introduces the First Enterprise Customer Data Agent that Turns AI Insight Into Live Segments and Journeys

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Amperity Introduces the First Enterprise Customer Data Agent that Turns AI Insight Into Live Segments and Journeys

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AI Agent brings trusted, unified customer data and AI together so marketers can activate insights without relying on engineering teams

Amperity, the leading AI-powered Customer Data Cloud, introduced its Customer Data Agent, the first enterprise AI agent that combines AI insights with actionable results. Built on unified customer data, the Customer Data Agent builds on Amperity’s proven segmentation and journey capabilities by making insights even more accessible. Marketers can move from question to activation faster, creating segments and journeys with greater speed and confidence.

“AI will not reach its potential in marketing until it’s tied directly to unified customer data,” said Tapan Patel, research director at IDC.

This launch marks a shift in how marketers utilize AI on a day-to-day basis. Gaining access to the right customer data and insights remains a bottleneck for many teams, slowing decisions and delaying action. The Customer Data Agent eliminates this friction by providing marketers with conversational, natural-language access to unified and trusted customer data. This access helps them explore insights, make decisions faster, and turn those decisions into activation-ready segments and journeys, closing the gap between understanding and action.

“AI will not reach its potential in marketing until it’s tied directly to unified customer data,” said Tapan Patel, research director at IDC. “What Amperity is introducing with the Customer Data Agent reflects an important step forward for the category. It shows how AI can move from simply providing customer insights to actually helping marketers decide what to do next. With customer understanding built into everyday work, teams can optimize segments, improve journeys, and launch campaigns without waiting on more reports or engineering queues.”

A New Model for AI in the Enterprise

The Customer Data Agent introduces a new model for enterprise AI, one that begins with trusted data and culminates in real-world impact. Powered by Amperity’s patented identity resolution, the Customer Data Agent operates on a complete and accurate view of the customer. This foundation unlocks AI that can be relied on not just to surface insights, but to support faster decisions and confident action, something that isn’t possible when AI is applied to fragmented or system-level data.

Marketing Technology News: Martech Interview with Aquibur Rahman, CEO of Mailmodo

With this release, the Customer Data Agent:

  • Acts on unified and real-time customer profiles rather than fractured system-level records
  • Orchestrates specialized agents for segmentation, journey design, and analytics to deliver complete outputs
  • Helps teams move from AI insight to revenue impact in hours rather than weeks

AI That Works the Way Marketers Work

Instead of translating questions into queries or tickets, marketing teams can simply ask for what they need. For example, they can ask:

  • “Build me a segment of high-value customers likely to repurchase this quarter.”
  • “Design a journey for first-time buyers with declining engagement.”
  • “Show me which customer groups are driving the most incremental revenue.”

The Agent then produces the answer and can route it directly into activation, measurement, or optimization.

Marketing Technology News: Beyond the Trend: How CMOs Are Using Cultural Intelligence to Lead Culture, Not Chase It

“Companies have invested heavily in AI, but most of the value gets stuck between the model and the workflow,” said Derek Slager, co-founder and CTO at Amperity. “The Customer Data Agent closes that gap. It understands the customer, it understands the task, and it delivers the output without adding another backlog to engineering. That’s what moves the needle for consumer brands.”

Why It Matters Now

AI is becoming central to enterprise strategy, yet many organizations still struggle to translate model output into meaningful business outcomes. The barrier is rarely the model. It is the data foundation and the operational layers required to act on AI outputs.

With the Customer Data Agent, Amperity is the first to bring these pieces together, making AI practical, scalable, and focused on measurable revenue for marketing teams.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Stensul Named a 2026 “Best Place To Work” by Built In

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Stensul Named a 2026 “Best Place To Work” by Built In

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Built In Recognized Stensul Among the Top 100 Midsize Companies to Work For in New York City

Stensul, the Campaign Creation Platform for enterprise marketing teams, announced it has been recognized by Built In as one of the Best Places to Work in 2026. The annual awards honor employers across the U.S. whose benefits and compensation set the standard for workforce. Stensul was selected as one of the best midsize companies to work for in New York City, scoring among the top 100 companies for 2026.

Marketing Technology News: Martech Interview with Aquibur Rahman, CEO of Mailmodo

“This recognition reinforces something we believe deeply: when talented people are empowered and trusted, great work follows,” said Rachel Meranus, chief revenue and marketing officer at Stensul. “I’m incredibly proud of the culture we’ve built and energized by what’s ahead in 2026, a year focused on innovation and delivering meaningful value for our customers.”

Marketing Technology News: Beyond the Trend: How CMOs Are Using Cultural Intelligence to Lead Culture, Not Chase It

Now in its eighth year, Built In’s Best Places to Work program celebrates the companies shaping the future of work. In a rapidly evolving AI-first job market, recognition as a Best Place to Work helps employers stand out as trusted brands. The awards reflect Built In’s data-driven approach, evaluating companies based on compensation, benefits, and company-wide culture programs.

“candidates discover the companies they want to work for using AI tools,” said Maria Christopoulos Katris, founder and CEO of Built In. “Earning a Best Place to Work award not only signals to candidates that you invest in your people, it’s a lever to strengthen how AI search tools understand and represent your company’s story.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

AI-Driven Future Innovation Experience — TCL Showcases Microsoft AI-Powered Smart Terminals at CES 2026

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PRNewswire
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AI-Driven Future Innovation Experience -- TCL Showcases Microsoft AI-Powered Smart Terminals at CES 2026

At CES 2026, TCL unveiled a range of smart terminal products featuring artificial intelligence technologies, spanning smart displays, mobile devices, wearables, and smart home appliances. TCL is actively integrating capabilities from multiple AI technology partners, including Microsoft, to accelerate AI innovation and multi-scenario applications, delivering more efficient and convenient experiences for users worldwide.

Highlights

  • Innovation Synergy

TCL continues to optimize technology innovation and ecosystem integration, focusing on upgrading smart terminal experiences and creating a smarter lifestyle for global users.

  • AI Scenario Enablement

Advancing AI-driven applications such as speech recognition, real-time subtitles, cross-language translation, personalized recommendations, creative content assistants, and intelligent services. These capabilities have already been applied to smart TVs, smartphones, tablets, home appliances, smart glasses, robotics, automotive systems, and TCL’s digital operations, and will continue to be refined in line with product development. TCL’s Smart Screen Division and Microsoft Foundry including Azure Speech and Azure OpenAI in Foundry Models capabilities are expected to roll out progressively across different regions in 2026, with details subject to official announcements.

Marketing Technology News: MarTech Interview with Nicholas Kontopoulous, Vice President of Marketing, Asia Pacific & Japan @ Twilio

  • Multimodal Interaction Upgrade

Leveraging next-generation large models and multimodal technologies, TCL smart terminals enable natural interaction across voice, image, and video, delivering seamless cross-device experiences. For example, the TCL Note A1 NXTPAPER combines paper-like display technology with Microsoft AI-powered features such as speech recognition, real-time translation, and content generation. Users can create and communicate efficiently through handwriting, voice, and other input methods, experiencing an integrated “write, speak, and understand” workflow.

  • Security and Compliance Assurance

TCL places strong emphasis on data privacy and compliance. Its smart terminals incorporate Microsoft Copilot-enabled features and agent-based capabilities to enhance data security and global compliance, ensuring a trusted intelligent experience.

  • Expanded Ecosystem Integration

Building on Azure cloud and AI services, TCL is exploring broader ways to apply Microsoft Copilot, productivity tools, security features, and other ecosystem technologies with TCL’s hardware innovations. These efforts aim to enrich cross-domain experiences across entertainment, office productivity, and multi-device connectivity.

Marketing Technology News: The ‘Demand Gen’ Delusion (And What To Do About It)

Executive Quotes

TCL Industries Representative

Benny Chen, Deputy General Manager, Pan Smart Screen BU, TCL Industries added:

“We aim to use AI technologies to enhance everyday digital experiences, and we continue to explore practical ways to bring helpful innovation to users worldwide.”

Microsoft Representative

Roan Kang, Asia Regional Azure Leader at Microsoft added: “We appreciate TCL’s continued adoption of Microsoft cloud‑based AI capabilities. By making responsible use of these tools, partners like TCL can develop solutions that empower users in a variety of daily scenarios.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

What 750 Marketers Revealed About App Growth

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David Karnstedt
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What 750 Marketers Revealed About App Growth

When I talk to marketers today, I hear the same thing: there are more tools, more data, more dashboards than ever, yet less certainty.

A recent Branch State of App Growth survey quantified that feeling. Hundreds of marketing leaders across industries told us what they’re seeing every day: Only 18% are very confident in their attribution data, 36% cite cost-efficient scale as their biggest challenge, and 71% say privacy blind spots are affecting revenue.

These numbers confirm what many of us have sensed for a while: The old rules of growth are shifting. A few findings in particular stood out to me, and might even offer some comfort to growth marketers.

Confidence is low, and it’s reshaping strategy

Low confidence in attribution data is pushing marketers to rethink their approaches. After years of chasing perfect “360-degree” visibility, the focus is shifting from total granularity to trust in the signals that matter most.

To address this, teams are rebuilding their measurement stacks to fill gaps left by traditional identifiers: implementing server-side tracking (38%), partnering more closely with privacy-centric attribution vendors (34%), and strengthening first-party data strategies (30%). Over the past 12 months alone, I’ve seen dozens of forward-thinking customers adopt modeled attribution approaches that bring clarity back to their measurement while keeping privacy intact — a balance that once felt impossible.

The new definition of confidence will be about knowing enough to act quickly and make an impact.

Cost-effective scale beats more spend

Data confidence is only part of the equation. Acquisition costs are up, and attention spans are down. The instinct might be to pour more budget into paid media, but the smartest teams are realizing that growth doesn’t always come from adding. It comes from refining.

The most efficient marketers are tightening conversion paths, improving app store optimization, and strengthening onboarding flows that turn first-time users into repeat ones. And they’re looking beyond paid media: fewer than a third of marketers use QR codes or offline touchpoints to drive app growth, yet those who do are seeing major gains.

One global retailer, for example, connected its offline and digital ecosystems by placing QR codes throughout its stores — on receipts, signage, and packaging — that led shoppers directly into personalized in-app experiences. The result was a 90% increase in app installs, a 10% drop in acquisition costs, and an 85% lift in orders.

These are the levers that don’t always make it into a media plan, but they move the ROI needle faster than any budget increase. The fastest way to scale sustainably is to fix experience, not the budget.

Marketing Technology News: Martech Interview with Aquibur Rahman, CEO of Mailmodo

Growth happens when teams see the same truth

Most app marketing teams are spread thin across multiple channels — web, app, social, and offline. Yet only 8% say they have a fully unified view of performance across them. That disconnect makes it hard to see what’s really driving growth.

While more than half describe their view as “mostly unified,” the reality is that many organizations still operate in silos. Teams use different metrics, dashboards, and even definitions of success, leading to duplicated spend and disconnected user experiences.

The next wave of growth will come from connection, not expansion. When marketers align their data and performance across web, app, and offline touchpoints, they gain the clarity to turn isolated wins into repeatable strategies. True scale starts when everyone sees the same truth.

AI is everywhere and everyone’s still figuring it out 

AI is now part of almost every marketing workflow. Unsurprisingly, all respondents said they use it in some form, most often for predictive analytics (48%), personalization (46%), or creative optimization (46%).

Still, adoption hasn’t erased uncertainty. Nearly half of marketers cited trust, brand safety, and integration as their biggest barriers to using AI effectively. The focus now is on using AI responsibility to enhance, not replace, human judgement.

The most effective teams are using AI to accelerate what already works: refining insights, testing creative faster, and sharpening decision-making. They know its value depends on the quality of data beneath and that clean, connected data remains the foundation of growth.

Privacy is the new growth engine

Earlier this year, I spent a month on the road talking with the teams behind some of today’s fastest-growing apps. No matter the market, the conversation eventually turned to privacy.

Seven in ten marketers say privacy changes have created blind spots that hurt revenue. Forty-one percent report greater difficulty with cross-channel attribution, and 39% cite rising data collection costs. The old model of tracking every user and every click simply doesn’t hold up anymore.

What began as a compliance challenge is evolving into a competitive advantage. The teams leading the way are adopting privacy-safe tech, rethinking data strategies, and building user trust. As my friend and colleague Adam Landis put it, “User-level info is going away, period. It’s going to be anonymized. It’s going to be aggregated. And it’s going to be opaque. So you need to figure out how to do business without it today or else you’re going to lose.”

Privacy isn’t the enemy of innovation. It’s how innovation stays possible. The marketers who embrace that reality now will be the ones best positioned to grow tomorrow.

Marketing Technology News: Beyond the Trend: How CMOs Are Using Cultural Intelligence to Lead Culture, Not Chase It

Super League Acquires Let’s Bounce, Inc. to Accelerate Full Funnel Marketing within Gaming and UGC Channels

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Globe Newswire
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Super League Acquires Let’s Bounce, Inc. to Accelerate Full Funnel Marketing within Gaming and UGC Channels

Super League Acquires Let's Bounce, Inc. to Accelerate Full

Marketing Tech Platform Expands Capabilities Across Turnkey In-Game Activations, Loyalty Mechanics and Campaign Measurement

Super League, a leader in playable media trusted by global brands to reach and activate gaming audiences through playable ads and gamified content, announced the acquisition of Let’s Bounce, Inc. (“Bounce”), a marketing technology company focused on enabling scalable, measurable brand engagement inside gaming and UGC environments. Bounce, with an existing pipeline of opportunities, is expected to have an immediate positive impact on Super League’s path to profitability and ability to deliver enduring shareholder value, enabling more efficient in-game marketing programs, the addition of turnkey loyalty solutions to drive advertiser outcomes, and a roadmap to more automated campaign measurement.

Gaming and UGC content dominates the attention economy for members of Gen Z and Gen Alpha, with 94% and 96% playing video games, respectively. Marketers continue to recognize the depth of engagement within these platforms, but continue to seek more reliable attribution models to justify significant shifts in spend away from traditional digital advertising. Bounce’s platform specifically addresses this gap with products that expand Super League’s ability to deliver repeatable, measurable, turnkey solutions that meet higher standards of performance.

“The sustained growth in how under-40 audiences consume games and gamified content is reshaping the media landscape in a way that directly aligns with Super League’s strategy,” said Matt Edelman, Chief Executive Officer of Super League. “By integrating Bounce into our expanding suite of immersive, mobile, and CTV playable solutions, we are strengthening our ability to deliver scalable, full-funnel campaigns with performance and measurement that meet the expectations of the world’s most demanding marketers.”

Marketing Technology News: MarTech Interview with Lee McCance, Chief Product Officer @ Adverity

Founded in 2023, Bounce has focused on bringing automation, insight, and measurement into gaming — applying principles long established in web, social, and commerce marketing to interactive environments. Over the past two years, the company has worked closely with brands, agencies, and studios in support primarily of marketing programs on Roblox (NYSE: RBLX), the world’s largest immersive gaming and creation platform with more than 151.5 million average daily active users as of September 30, 2025, according to the company’s third quarter 2025 financial results, and 88.7 billion hours engaged in the first three quarters of 2025, according to the 2025 Roblox Replay. Through that work, Bounce has had the opportunity to design a comprehensive infrastructure that is extensible to mobile games and other UGC environments. Integration into Super League’s developer and brand-facing products is expected to increase campaign scale, expand wallet share with existing brand partners, and unlock repeatable revenue opportunities.

Matt Edelman commented, “Marketers are being squeezed from all sides – rising costs on mega-platforms, board-level pressure for AI-driven efficiency, and widespread ad-blocking and ad-skipping. At the same time, consumers are sending a clear signal through their time and attention: they choose games! With Bounce now part of Super League, we are even better positioned to convert that signal into measurable business impact, by delivering advertising experiences rooted in play that make brand dollars work harder, and can bring more value to our shareholders.”

Loyalty and conversion mechanics are increasingly central to how brands measure ROI in gaming: campaigns that attach real-world value to in-game participation have delivered 20% higher product sales, while incentive-driven acquisition programs have seen 30% lower CPA on outcomes like signups and installs. Industry research shows that loyalty mechanics materially improve advertising performance, with loyalty participants driving 12–18% higher annual spend than non-members. Bringing these mechanics natively into playable media across gaming and UGC environments gives Super League a powerful lever to translate attention into attributable results—capturing customers, driving redemption, and compounding value through retention.

Marketing Technology News: What is a Full Stack Marketer; What MarTech Matters Most to Full Stack Marketers?

“Gaming has moved beyond experimentation,” said Barak Chamo, Co-Founder of Bounce. “Brands today are asking for clarity, repeatability, and performance. Joining Super League allows us to bring what we’ve built over the past two years into a platform with the scale, operational depth, and market leadership required to deliver on those expectations.”

Bounce Co-Founders, Barak Chamo and Jasper Degens, will join Super League as Directors of Product and Engineering, respectively.

Barak Chamo is a product leader and an entrepreneur focused on interactive technology and consumer engagement. He previously co-founded Strata and has worked across the US and Asia, building products at the intersection of gaming, retail, and analytics. Barak holds a Master’s degree from NYU’s Interactive Telecommunications Program (ITP).

Jasper Degens is a technology leader with over a decade of experience building and leading teams globally. He co-founded Strata, innovating at the intersection of marketing and playable technologies, and led the development of large-scale interactive installations for the acclaimed art collective teamLab. He continues exploring how emerging technologies create meaningful connections between audiences, brands, and interactive spaces.

Messrs. Chamo and Degens will each be issued an inducement grant, pursuant to NASDAQ Rule 5635(c)(4), in the amount of 331,609 shares of common stock and in conjunction with their employment by Super League. The inducement grant is subject to satisfaction of certain vesting conditions.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

IAB Tech Lab Unveils Agentic Roadmap for Digital Advertising

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PRNewswire
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IAB Tech Lab

Roadmap Details How Open, Interoperable Standards Are Being Extended With Modern Protocols to Power Agentic Systems at Scale

IAB Tech Lab, the global digital advertising technical standard-setting body, announced the release of its Agentic Roadmap, outlining how the industry can scale agentic buying and selling by extending established standards with new agentic and high-performance protocols. The roadmap defines a practical path to enable secure, interoperable agentic execution across digital advertising without rebuilding the market’s foundational languages. To ensure Tech Lab can deliver on the roadmap in an expedited manner, the organization is making a significant engineering investment focused solely on AI development, including new development resources.

“Agentic execution is already part of how digital advertising operates today,” said Anthony Katsur, CEO, IAB Tech Lab. “Open, interoperable standards are what make that possible, and our focus is on scaling it responsibly. The fastest and smartest way forward is to build on an existing shared foundation, not introduce multiple new standards that create fragmentation.”

Updating Industry-Embraced Standards

The Agentic Roadmap builds on a robust set of well-established core standards that already power digital advertising.

There are already transaction, management, and delivery standards for advertising, such as OpenRTB, AdCOM, OpenDirect, VAST, and the recently released Deal API. There are measurement standards, such as the Open Measurement ID and the pending Conversion API. There are privacy and regulatory frameworks such as the Global Privacy Protocol (GPP) and Transparency & Consent Framework (TCF). There are also critical existing taxonomies, such as the ad product taxonomy, content, and audience taxonomies. Additionally, there are agentic control-plane standards, such as the recently released Agentic RTB Framework (ARTF), which defines how large language models and autonomous agents can participate in real-time advertising transactions without sacrificing performance.

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Adding Modern Protocols

IAB Tech Lab is integrating these proven standards with modern protocols, including Model Context Protocol, Agent2Agent, and gRPC, to support secure, machine-speed execution and scalable coordination between independent systems.

“The industry gets the best of both worlds,” Katsur continued. “High-performance agentic execution combined with the interoperability, governance, and trust the market already relies on, without reinventing everything.”

For the industry, this means faster speed-to-value. Agencies, publishers, brands, and technology providers can adopt agentic workflows more quickly, reduce integration complexity, and lower operational risk by modernizing execution rather than reinventing foundations, empowering stakeholders to lead innovation.

Agentic Initiatives Planned for 2026

In 2026, IAB Tech Lab will extend these standards into the agentic execution layer through focused initiatives, including open-source reference implementations of buyer and seller agents, a neutral Model Context Protocol reference server, standardized agent profiles, Protocol Buffers, and gRPC mappings for existing specifications, and other open-source agentic tools based on industry feedback. Tech Lab is also prioritizing the development of trust, provenance, measurement, and transaction-integrity signals, with continued alignment with GPP and TCF.

“IAB and IAB Tech Lab have always been incredible leaders in their focus on interoperability, giving the industry a common foundation to scale responsibly,” said Ryan McConville, EVP, Chief Product Officer, Advertising Platforms & Operations, NBCUniversal Advertising & Partnerships. “At NBCUniversal, we believe that interoperability is essential to maintaining performance while unlocking the next phase of automation, and we look forward to continued collaboration.”

“Scale only works when interoperability is real,” said George Panagopoulos, Chief Technology Officer, Experian Marketing Services. “This roadmap makes it clear how agentic execution can expand without sacrificing control or transparency.”

“Agentic advertising only scales when intent, execution, and governance evolve together,” said Nishant Khatri, EVP of Product Management at PubMatic. “IAB Tech Lab’s roadmap shows how agentic execution can be integrated into the existing digital advertising foundation, accelerating adoption while preserving interoperability across the ecosystem.”

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“Our multi-party digital advertising ecosystem operates best when we all embrace, improve, and extend the transparency and interoperability standards that enable our industry,” said Ray Ghanbari, CTO, Index Exchange. “Tech Lab’s Agentic Roadmap builds on this proven model, extending transparency and interoperability to service-to-service and agentic transactions as well.”

To support industry understanding and adoption of the Agentic Roadmap, IAB Tech Lab will host a public webinar on January 28, 2026, at 11:00 a.m. ET titled “Reviewing the Agentic AI Standards Roadmap.” The webinar will provide an overview of the roadmap, the standards being extended, and how agentic execution will be applied across digital advertising.

Additionally, beginning February 12, 2026, IAB Tech Lab will launch a series of in-person Agentic AI Boot Camps and workshops, starting at the Ad Lab. The sessions will be held from 4:00–6:00 p.m. ET and will continue on a monthly basis on the second Thursday of each month, providing hands-on education and practical guidance for implementing agentic workflows using open industry standards.

As agentic execution advances across digital advertising, IAB Tech Lab’s Agentic Roadmap, driven by the Agentic Task Force, provides a clear and reliable path to scale intelligent systems, ensuring interoperability and stability while fostering industry confidence.

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Comscore Launches Daily Program-Level Reporting with Deduplicated Insights on Shows and Episodes across CTV and Linear TV

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Underpinned by AWS agentic AI technology, Comscore’s Content Measurement now offers new program-level reporting for advertisers and agencies to maximize ad spend

Comscore, a global leader in measuring and analyzing consumer behaviors, announced the release of its new program-level capabilities within Comscore Content Measurement (CCM). This new module in CCM provides media companies, advertisers, and agencies with visibility into how audiences engage with content down to the series and episode level, on a daily basis, whether that engagement is on linear TV or streaming.

This capability allows advertisers to plan campaigns based on deduplicated reach across platforms, delivering more cost-effective campaigns, and avoiding wasted ad spend.

Powered by Amazon Bedrock agentic AI on AWS to unify content identification, Comscore has introduced normalized reporting delivered daily across platforms, to help navigate the fragmentation that has long limited cross-platform insights while setting a new industry benchmark for transparency and precision, and unlocking audience intelligence that has long been separated or walled off.

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“The expansion of Comscore’s content measurement capabilities to the program-level unlocks better planning, smarter selling and greater confidence in a converged world where content is the new currency,” said Steve Bagdasarian, Chief Commercial Officer at Comscore. “For the first time, our clients can see daily, deduplicated audience performance for specific programs and episodes across the major platforms, supporting more informed decisions around programming, acquisitions, and monetization strategies.”

“Given the dynamic nature of the advertising landscape, it’s critical for our brands that we optimize their investments with smarter decisions, by measuring each piece of content and understanding people’s behavior across multiple devices,” said Jack Embree, Director Planning and Research Platforms at Canvas. “We are excited about the capabilities of Comscore’s CCM and how it can help us navigate the complexities of the cross-platform reality.”

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“Creator content has become one of the most powerful forces in modern media, shaping culture, driving fandom, and reaching audiences at remarkable scale,” said Nic Paul, President & Co-Founder of Spotter. “Through our partnership with Comscore, we’re bringing long-overdue transparency to the marketplace. Creator-led programming deserves to be measured, valued, and invested in with the same rigor as broadcast and streaming. At Spotter, we’re proud to partner with Comscore to help provide creators with the third-party data they need to grow sustainable businesses and help brands see the true impact of the content people love most.”

Deduplicated measurement at the title level, across linear, CTV and digital is a transformative offering and delivering it required some innovative solutions. Comscore is leveraging an Open AI open weight model on Amazon Bedrock and a range of AWS services to process millions of tokens every day, bringing together viewing metadata from multiple systems and platforms, to create a single source of truth.

“We are proud to support Comscore’s new agentic capabilities in CCM with our cloud and AI services, helping their clients optimize campaign reach and advertising return on investment, ” said Rich Geraffo, Vice President & Managing Director, AWS North America. “AWS and Comscore are committed to innovating together on behalf of our mutual customers in the advertising industry.”

“Agencies have told us this is the kind of insight they’ve been waiting for,” said Jen Carton, Senior Vice President at Comscore. “It’s not just about counting viewers — it’s about understanding viewing behaviors in context: what’s being watched, where, and by whom. With daily visibility into how audiences engage with shows, movies, and episodes across their entire viewing journey, our clients can now connect those dots faster and act on them with confidence.”

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Deloitte Launches Dot Good to Support Nonprofits Through Tech and AI-Driven Solutions

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New solution from Deloitte integrates strategy, AI and cross-sector capabilities to help organizations amplify their impact and create lasting change

Deloitte announced the launch of Dot Good, a suite of services designed for nonprofits to help them harness the transformational power of AI and other advanced technologies.

Dot Good combines Deloitte’s deep industry knowledge in the social impact sector with the organization’s AI and strategy capabilities to support nonprofits. In developing Dot Good, Deloitte interviewed 50 nonprofit leaders to understand their challenges and opportunities. The conversations revealed that interviewed leaders believe advanced technologies like AI have transformative potential to support nonprofits in strategic decision-making for broader impact, but many may lack the financial means and resources to scale or implement them.

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Dot Good can help address these needs, offering customized support throughout a nonprofit’s technology journey at discounted rates to help make these services accessible for the nonprofit market. This support can include tech and AI strategy, tech-focused human capital services and system customization and implementation.

“Technology is rapidly evolving, leaving many resource-constrained nonprofits struggling to keep up in today’s tech-driven world,” said Dana O’Donovan, US Purpose leader, Deloitte Services LP. “Through Dot Good, Deloitte aims to support nonprofits in utilizing advanced technologies to transform their organizations for greater impact as they focus on their mission. This is a prime example of how Deloitte leads with purpose to help enact positive impact for our people, clients and communities.”

As Dot Good goes to market, Deloitte will work in collaboration with nonprofit leaders to help them in areas where they have expressed facing the most challenges. Deloitte is offering a pro bono AI learning series designed to empower nonprofit professionals with knowledge and skills that can help to advance their organization’s use of AI. The series aims to engage these professionals regardless of their organization’s AI maturity and adoption readiness, whether they are laying initial groundwork or planning for strategic deployments.

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“As AI changes the world, it also has tremendous potential to change the way nonprofits execute their mission,” said Nina Gonzalez, principal, Deloitte Consulting LLP. “By integrating AI-driven insights, human capital solutions and implementation support, Dot Good offers a people-first and tailored approach to help nonprofit organizations improve operational value, unlock innovation and enable transformative change — all while helping them focus on what matters most.”

Deloitte has been at the forefront of AI innovation for over a decade, expanding its offerings through its Generative AI practice and Zora AI™ by Deloitte, an agentic product platform offering a suite of ready-to-deploy digital workers. With its Deloitte AscendTM delivery platform, Deloitte technologists, developers and engineers build and deliver new AI solutions, agents and tools for its clients and people. With deep industry knowledge and specialized experience across domains, Deloitte integrates AI following its Trustworthy AI™ framework to manage industry and sector-specific risks. Additionally, Deloitte enhances AI fluency, investing in global learning and trainings through the Deloitte AI Academy™.

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VIAVI Introduces Augmented Reality Solution for Visualizing Radio Frequency Signals in Real Time

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VIAVI Introduces Augmented Reality Solution for Visualizing Radio Frequency Signals in Real Time

Combination of Augmented Reality (AR) technology with RF analytics developed in collaboration with Verizon

VIAVI Solutions Inc. announced the integration of RF Viewer, a new Augmented Reality (AR) solution, into its OneAdvisor 800 Wireless test platform. Designed to address telecommunications, network deployment, smart building design and RF safety assessments, RF Viewer enhances how users perceive and interact with radio frequency (RF) signals in their physical environments.

Developed in close collaboration with Verizon Wireless, RF Viewer provides intuitive, real-time visibility of RF emissions by overlaying signal strength data directly onto a live video feed. This innovative approach enables users to easily and accurately identify the location, intensity and distribution of RF signals, transforming complex RF analysis into a visually accessible experience.

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“This joint collaboration helps us promptly and efficiently locate PIM sources in a safe and effective manner,” said Vikramjeet Singh, Associate Director of System Performance, Verizon Wireless. “RF Viewer enhances our ability to maintain optimal network performance while ensuring technician safety.”

“RF Viewer bridges the gap between invisible RF data and human perception. By combining AR technology with RF analytics, we’re empowering technicians, engineers and researchers to make faster, smarter decisions in the field,” said Ian Langley, Senior Vice President, Wireless Business Unit, VIAVI. “We are grateful to Vikramjeet Singh, whose innovative vision and expertise helped shape its conceptual foundation and incorporate domain-specific insights and best practices.”

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Key features of RF Viewer include live AR overlays of RF signal strength and distribution, real-time diagnostics for troubleshooting and optimization, as well as a user-friendly interface for both professionals and non-experts.

RF Viewer adds new capabilities to the VIAVI OneAdvisor 800 Wireless, an integrated solution that addresses diverse testing requirements across industries. Equipped with a comprehensive feature set from spectrum analysis to interference detection and transport network validation, OneAdvisor 800 Wireless helps optimize network performance, ensure quality of service and support the evolution towards 5G Advanced and 6G technologies.

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Omnicom Unveils the New Omni: an AI-Driven Marketing Intelligence Platform Delivering Measurable Sales Growth for Brands

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Omnicom Unveils the New Omni: an AI-Driven Marketing Intelligence Platform Delivering Measurable Sales Growth for Brands

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Built on the combined strengths of Omnicom and recently acquired Interpublic, the new Omni brings together industry-leading creativity, media, data, and AI to help brands scale and grow at speed in an increasingly complex, platform-dominated marketing ecosystem

Omnicom, the world’s leading marketing and sales company, unveiled the next generation of Omni, a marketing intelligence platform that powers Omnicom. Omni integrates Omnicom’s Connected Capabilities, the industry’s highest-quality data and identity, and leading-edge AI into a single operating system—giving clients a unified foundation to connect strategy, execution, and performance across their entire marketing ecosystem.

Built from the integrated data, technology, and talent of Omnicom and the recently acquired Interpublic—including Acxiom, Flywheel Commerce Cloud, Interact, and Omni’s expanded agentic AI framework—this evolution enables data, intelligence, and teams to work as one.

The next generation of Omni builds on proven success with global enterprise clients and now brings together:

  • The world’s most comprehensive identity and data infrastructure (2.6B verified IDs, trillions of signals)
  • The world’s largest media and commerce buying power ($73.5B in annual buying power, #1 in global media clout)
  • An end-to-end creative and content production infrastructure built to scale personalization and performance with precision
  • Autonomous agent systems that orchestrate intelligence across creativity, media, commerce and measurement

Together, these capabilities allow clients to move with greater confidence—making better decisions, unlocking bigger ideas, and delivering measurable business outcomes.

“Omni connects the full breadth of modern marketing—audience insight, creativity, media, and commerce—into a single, open, and adaptive platform with the clearest view of consumer identity across the entire marketing ecosystem,” said Duncan Painter, CEO, Omni. “But its power comes to life through our people. Omni is built to support strategists, creatives, analysts, investment managers, media and commerce traders, and client leaders in doing their best work, not to replace their judgment or imagination.”

In the Age of Influence, where attention must be earned and culture moves faster than ever, legacy marketing approaches create friction rather than clarity. Marketers need a unified foundation that bridges strategy and execution – powered by comprehensive data, intelligent decision-making, and the scale platforms demand.

Omni delivers that clarity. With a data foundation powered by Acxiom RealID™, real-time commerce signals, and cross-platform identity intelligence, the platform gives teams a reliable, shared view of consumers and performance—transforming insight into decision, decision into action, and action into measurable growth.

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“Omnicom’s competitive advantage comes from our unmatched Connected Capabilities, and Omni takes them to an entirely new level,” said John Wren, Chairman and CEO, Omnicom. “Our Capabilities will do their best work when they operate on a unified, intelligent platform that breaks down silos, unites teams and systems, and enables them to achieve unprecedented precision and speed. By connecting every element of marketing and sales—from audience insight to sales activation—Omni empowers brands to deliver measurable growth with greater impact.”

Five Core Advantages Transforming How Work Gets Done

1. The Strongest Data and Identity
At the heart of Omni’s elite data foundation is Acxiom RealID™, the largest and most ethically sourced identity in the industry spanning 2.6 billion verified global IDs. This identity is further enhanced with trillions of media, content, cultural, and commerce signals – including Flywheel Commerce Cloud, the largest digital transaction data set – and the industry’s most advanced ID-less solutions. Together, Omnicom’s data and identity provide the most comprehensive, high-fidelity view of consumers and their behavior worldwide. This clarity helps teams make sharper strategic decisions, backed by a consistent source of truth from planning through performance.

2. Creativity Amplified, Not Automated
Omni integrates AI-native tools designed to help creative teams move faster while preserving craft and originality. Content systems analyze brand identity, streamline production, and ensure assets are effective and on-brand—leading to 25–55% faster production and meaningful cost savings—all while keeping human creativity firmly in the driver’s seat.

3. A More Connected Way of Working
Omni’s universal workflow—spanning insights, creative development, media planning, commerce activation, media investment optimization and buying, plus measurement—brings teams together in a truly end-to-end way. Tasks that once required manual handoffs, duplicated work, or complex coordination now flow more naturally, enabling ideas and decisions to build on each other.

4. Intelligence That Supports Decisions, Not Replaces Them
Omni uses AI to surface insights, recommend optimizations, and highlight emerging opportunities—but it does so with transparency and human oversight. Teams remain in full control, using AI as a guide that accelerates understanding and strengthens decision-making.

5. Flexibility That Meets Clients Where They Are
Designed to integrate with existing martech investments, Omni gives clients flexibility and choice. Its open architecture upholds data ownership, accommodates diverse regional and sector-specific requirements, and scales in alignment with each organization’s preparedness.

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A Platform Built for Marketing Experts, not Machines
At its core, Omni is a platform built for the next era of marketing and sales and designed around Omnicom’s integrated growth ecosystems, the next evolution of the agency partner model.

It reduces the complexity that slows decisions. It brings strategy, creativity, and execution closer together. It gives teams more time to think, explore, and make meaningful work. And it helps brands stay connected to the people who matter most: their customers.

The result is every signal, every channel, and every outcome connected in real time – aligning disciplines, connecting every action to growth, and delivering superior results at speed and scale.

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Vertiv Expects Powering Up for AI, Digital Twins and Adaptive Liquid Cooling to Shape Data Center Design and Operations

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Vertiv Expects Powering Up for AI, Digital Twins and Adaptive Liquid Cooling to Shape Data Center Design and Operations

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Forces including extreme densification, gigawatt scaling, and data center as unit of compute are driving these trends

Data center innovation is continuing to be shaped by macro forces and technology trends related to AI, according to a report from Vertiv, a global leader in critical digital infrastructure. The Vertiv™ Frontiers report, which draws on expertise from across the organization, details the technology trends driving current and future innovation, from powering up for AI, to digital twins, to adaptive liquid cooling.

“The data center industry is continuing to rapidly evolve how it designs, builds, operates and services data centers, in response to the density and speed of deployment demands of AI factories,” said Vertiv chief product and technology officer, Scott Armul. “We see cross-technology forces, including extreme densification, driving transformative trends such as higher voltage DC power architectures and advanced liquid cooling that are important to deliver the gigawatt scaling that is critical for AI innovation. On-site energy generation and digital twin technology are also expected to help to advance the scale and speed of AI adoption.”

The Vertiv Frontiers report builds on and expands Vertiv’s previous annual Data Center Trends predictions. The report identifies macro forces driving data center innovation: extreme densification—accelerated by AI and HPC workloads; gigawatt scaling at speed—data centers are now being deployed rapidly and at unprecedented scale; data center as a unit of compute—the AI era requires facilities to be built and operated as a single system; and silicon diversification—data center infrastructure must adapt to an increasing range of chips and compute.

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The report details how these macro forces have in turn shaped five key trends impacting specific areas of the data center landscape.

1.   Powering up for AI
Most current data centers still rely on hybrid AC/DC power distribution from the grid to the IT racks, which includes three to four conversion stages and some inefficiencies. This existing approach is under strain as power densities increase, largely driven by AI workloads. The shift to higher voltage DC architectures enables significant reductions in current, size of conductors, and number of conversion stages while centralizing power conversion at the room level. Hybrid AC and DC systems are pervasive, but as full DC standards and equipment mature, higher voltage DC is likely to become more prevalent as rack densities increase. On-site generation, and microgrids, will also drive adoption of higher voltage DC.

2.   Distributed AI
The billions of dollars invested into AI data centers to support large language models (LLMs) to date have been aimed at supporting widespread adoption of AI tools by consumers and businesses. Vertiv believes AI is becoming increasingly critical to businesses but how, and from where, those inference services are delivered will depend on the specific requirements and conditions of the organization. While this will impact businesses of all types, highly regulated industries, such as finance, defense, and healthcare, may need to maintain private or hybrid AI environments via on-premise data centers, due to data residency, security, or latency requirements. Flexible, scalable high-density power and liquid cooling systems could enable capacity through new builds or retrofitting of existing facilities.

3.   Energy autonomy accelerates
Short-term on-site energy generation capacity has been essential for most standalone data centers for decades, to support resiliency. However, widespread power availability challenges are creating conditions to adopt extended energy autonomy, especially for AI data centers. Investment in on-site power generation, via natural gas turbines and other technologies, does have several intrinsic benefits but is primarily driven by power availability challenges. Technology strategies such as Bring Your Own Power (and Cooling) are likely to be part of ongoing energy autonomy plans.

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4.   Digital twin-driven design and operations
With increasingly dense AI workloads and more powerful GPUs also come a demand to deploy these complex AI factories with speed. Using AI-based tools, data centers can be mapped and specified virtually, via digital twins, and the IT and critical digital infrastructure can be integrated, often as prefabricated modular designs, and deployed as units of compute, reducing time-to-token by up to 50%. This approach will be important to efficiently achieving the gigawatt-scale buildouts required for future AI advancements.

5.   Adaptive, resilient liquid cooling
AI workloads and infrastructure have accelerated the adoption of liquid cooling. But conversely, AI can also be used to further refine and optimize liquid cooling solutions. Liquid cooling has become mission-critical for a growing number of operators but AI could provide ways to further enhance its capabilities. AI, in conjunction with additional monitoring and control systems, has the potential to make liquid cooling systems smarter and even more robust by predicting potential failures and effectively managing fluid and components. This trend should lead to increasing reliability and uptime for high value hardware and associated data/workloads.

Vertiv does business in more than 130 countries, delivering critical digital infrastructure solutions to data centers, communication networks, and commercial and industrial facilities worldwide. The company’s comprehensive portfolio spans power management, thermal management, and IT infrastructure solutions and services—from the cloud to the network edge. This integrated approach enables continuous operations, optimal performance, and scalable growth for customers navigating an increasingly complex digital landscape.

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Actual SEO Media, Inc. Outlines a Practical SEO Debugging Framework for Quick Results

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Actual SEO Media, Inc. Outlines a Practical SEO Debugging Framework for Quick Results

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Actual SEO Media, Inc. emphasizes that a structured approach helps businesses avoid losing traffic and keeps websites performing well online.

Every business needs to be easily found online, but many websites struggle to maintain visibility on search engines. Actual SEO Media, Inc. understands that digital marketers, business owners, and company owners frequently experience sudden drops in traffic or rankings. Using SEO debugging to identify and fix these problems promptly is crucial for maintaining customer attraction and staying competitive.

Website issues can arise from various sources, including technical errors, weak content, or site structure problems. Acting fast through careful SEO debugging helps businesses prevent lost opportunities and restore online visibility. This guide provides a clear and practical framework to help professionals identify and resolve website issues efficiently.

Why Sites Lose Search Visibility

The first step in SEO debugging is to understand what causes visibility issues. A website may stop appearing in search results due to technical issues, poor content quality, or competition. Digital marketers should verify that search engines can find and index their pages. Common issues include broken links, slow-loading pages, missing meta descriptions, or incorrectly set “no index” tags.

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Business owners and company owners often overlook technical problems because they seem small, but even a tiny error can prevent search engines from ranking a site. Another frequent issue is duplicate content, where two or more pages show the same information. Search engines may only rank one version, making the others invisible. Detecting these problems early can save time and prevent traffic loss.

Regular monitoring is key to spotting visibility problems before they become serious. Tools that track traffic, page indexing, and site errors make it easier to see issues quickly. By checking these metrics often, businesses can fix problems faster and protect their online presence.

Step-by-Step SEO Debugging

Once a problem is identified, the next step is to debug it methodically. Start by collecting data about the website’s performance. Tools that track traffic, keyword rankings, and page errors are helpful. Digital marketers should focus on:

– Checking if search engines index pages.
– Reviewing site speed and mobile usability.
– Ensuring titles, headers, and meta descriptions are clear and unique.
– Looking at backlinks and internal links for broken or poor-quality connections.

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After gathering information, prioritize issues based on their impact. Fixing significant technical errors first is often more effective than focusing on small content changes. SEO debugging is not a one-time activity—it requires regular monitoring to prevent new problems from affecting visibility.

Website Fixes That Deliver Results

Some fixes can improve visibility quickly if implemented correctly. Digital marketers and company owners should consider:

– Fixing broken links and redirecting old pages.
– Updating or rewriting thin content that lacks value.
– Optimizing images and videos for faster loading.
– Adjusting page titles and meta descriptions to match user intent.
– Ensuring mobile-friendly design.

Using bullet points here makes it easy to see which fixes are practical and fast. Additionally, technical adjustments like fixing site structure, canonical tags, and robots.txt files can prevent search engines from ignoring essential pages. Business owners running websites for services, retail, or an auto dealership will find these steps helpful in regaining search visibility quickly.

Building Long-Term SEO Success

After fixing immediate problems, the focus should shift to long-term prevention. Digital marketers and business owners should continuously monitor their website’s health. Setting up alerts for broken links, indexing issues, or sudden traffic drops helps detect problems early. Regular audits of content, site speed, and backlinks ensure that visibility remains strong.

SEO debugging also involves learning from competitors. Observing which pages rank well for similar keywords can show opportunities for improvement. Adjusting strategies based on real data rather than assumptions makes the process more effective. With consistent attention, visibility issues become easier to prevent and resolve more quickly.

SEO debugging does not need to be complicated or time-consuming. By understanding visibility issues, applying a straightforward step-by-step process, implementing practical fixes, and regularly monitoring the site, digital marketers, business owners, and company owners can restore and maintain their search engine rankings.

Actual SEO Media, Inc. emphasizes that a structured approach helps businesses avoid losing traffic and keeps websites performing well online. Fast and careful debugging enables companies to maintain visibility, attract more customers, and grow their business with confidence.

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transcosmos co-releases Privacy Consulting Services with Priv Tech

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transcosmos co-releases Privacy Consulting Services with Priv Tech

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Helps businesses utilize data and comply with regulations. Creates an environment to maximize ad performance by promoting the use of CAPI

transcosmos and Priv Tech, Inc. announced the joint release of Privacy Consulting Services, launching in December 2025. This service helps companies leverage data while complying with privacy regulations applicable to digital marketing in Japan and abroad.

This offering supports clients in revising their privacy policies—essential for deploying Conversion APIs (CAPI), which are key to maximizing advertising performance—while mitigating risks in data utilization. By creating an environment that enables companies to fully harness marketing data, they can enhance targeting accuracy and improve return on investment (ROI). Combining transcosmos’s expertise in executing marketing solutions with Priv Tech’s strength in privacy technologies—the company’s key competitive advantage—the two companies provide comprehensive support across privacy protection, advertising, and technology. This collaboration empowers clients to promote data utilization and boost performance effectively.

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Complex regulations and challenges in data utilization
With the tightening of privacy regulations—including the Act on the Protection of Personal Information, the Telecommunications Business Act, GDPR, and CCPA—traditional policies are no longer sufficient to meet privacy protection requirements in today’s digital marketing landscape. At the same time, increasing targeting accuracy and maximizing ad performance requires accelerating AI learning processes across platforms. This makes it critical to prepare and utilize first-party data, such as conversion (CV) and event data transmitted via CAPI. However, revising privacy policies to comply with increasingly complex regulations has become a major bottleneck for many businesses seeking to deploy CAPI and fully utilize data.

End-to-end services in collaboration with Priv Tech
To help businesses overcome these challenges, transcosmos partnered with Priv Tech—a leading company with a proven track record in data protection and privacy-enhancing technologies. By combining expertise in privacy technologies, advertising and marketing, and technology deployment—the areas that the two companies specialize in—transcosmos and Priv Tech deliver end-to-end support—from building privacy protection systems to deploying technologies such as CAPI—helping businesses clear hurdles.

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Service menu examples

  • Support for revising privacy policies to comply with new regulations
  • Support for revising privacy policies to comply with the Japanese privacy acts
  • Development of cookie policies (site scan and template creation)
  • Deployment of a consent management platform
  • Compliance support for the Telecommunications Business Act

Expected outcomes

  • Increased customer trust and enhanced brand value
  • Effective use of marketing data and higher ROI
  • Prevention of privacy risks and online backlash
  • Competitive edge built on privacy protection

transcosmos remains committed to helping businesses achieve sustainable growth by delivering optimal solutions to address client challenges.

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Learnie Partners with EZPZ Videos to Expand Access to Microlearning

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Learnie Partners with EZPZ Videos to Expand Access to Microlearning

Learnie

Learnie is excited to announce a strategic partnership with Prositions, Inc., to integrate the EZPZ Video Library into Learnie’s platform.

Learnie, the award-winning mobile-first Community Microlearning™ platform, is excited to announce a strategic partnership with Prositions, Inc., to integrate the EZPZ Video Library, the fastest-growing collection of nanolearning content into Learnie’s platform.

This partnership unlocks thousands of professionally produced microlessons covering today’s most in-demand training topics, including: Leadership, Communications. Safety & Health, HR Compliance and Technology Tips.

While Learnie is a user-generated content platform, many companies like to see the art of the possible and get started quickly with videos they can customize. Our partnership makes that easy.”

— Pete Mastin, Learnie CEO

“While Learnie is a user-generated content platform, many companies like to see the art of the possible and get started quickly with proven topics they can customize,” said Pete Mastin, CEO of Learnie. “Our partnership with EZPZ makes that extremely easy.”

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The EZPZ Video Library, developed by Prositions, is designed specifically for mobile and modern learners. With high-quality, bite-sized videos optimized for in-the-flow learning, EZPZ content is a perfect complement to Learnie’s community-based, peer-driven learning model.

“We’re excited about working with Learnie,” said Tommy Russell, President of EZPZ Videos.. “We share the same perspective on what modern learners need—targeted help, on demand. This partnership is where learning meets momentum and helps move learning well into the future.”

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Together, Learnie and EZPZ are empowering organizations to upskill their workforces faster, more affordably, and with greater engagement than ever before.

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Dscout and HeyMarvin Announce Integration, Uniting Research Execution, AI-Powered Analysis, and Insight Management

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Dscout and HeyMarvin Announce Integration, Uniting Research Execution, AI-Powered Analysis, and Insight Management

dscout Makes Strategic Moves to Solidify Its Leadership Position in Human Experience Research

Dscout, the flexible experience research platform trusted by leading brands, and HeyMarvin, the first AI-native collaborative research platform, announced a new integration for companies looking to scale high-quality research. This collaboration brings together Dscout’s AI-powered research workflows with HeyMarvin’s insight repository to create one seamless path from capture to action.

The partnership with HeyMarvin strengthens Dscout’s position as the experience research platform with the most robust and rapidly growing AI capabilities, supporting everything from study setup to recruitment to deep analysis. HeyMarvin connects your Dscout data with all other customer research in a single searchable knowledge hub where anyone can ask a question and get an answer backed by real evidence. With both companies’ robust AI features, researchers can speed up their workflows while uncovering richer, more nuanced insights.

This integration helps teams move faster. Dscout’s AI generates stronger questions, tags key moments, spots patterns, and gives you the context you need, while HeyMarvin can bring insights together.”

— Jonathan Fairman, VP of Emerging Product at Dscout

The new integration allows teams to explore their data using natural language to surface trends and test hypotheses in real time, and refine survey questions with instant, research-informed feedback. They can then generate dynamic, context-aware follow-ups that deepen understanding without burdening participants and automatically surface notable moments that highlight key emotions and turning points in interviews.

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“Researchers want speed without sacrificing depth,” said Jonathan Fairman, VP of Emerging Product at Dscout. “This integration helps teams move faster. Dscout’s AI generates stronger questions, tags key moments, spots patterns, and gives you the context you need, while HeyMarvin brings all of your insights together—regardless of where the research was run—to make them discoverable, connected, and actionable. Together, they give teams a faster path to insight and a clearer view of the full story.”

The Dscout and HeyMarvin integration gives research teams a clearer, more connected workflow:
– Stronger research, from setup to synthesis: From optimizing questions in Dscout to surfacing cross-study themes in HeyMarvin, AI helps you move faster without cutting corners.
– A single source of truth: Insights from Dscout studies now automatically sync to HeyMarvin, keeping all customer insights in one central, searchable hub.
– More actionable outcomes: Researchers can pair authentic, in-context feedback from Dscout participants or their own participants with the historical customer context in HeyMarvin to identify patterns and drive decisions.
– The ultimate modern research workflow: This integration lets you keep using best-in-class tools while building an integrated, repeatable research process.

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“The best research happens when tools work together without hurdles for their users,” said Chirag Narula, cofounder and chief product officer at HeyMarvin. “Our new integration with Dscout gives research teams the workflows that help them understand their customers faster. This partnership unlocks new capabilities while respecting the tools researchers already use.”

This integration builds on both Dscout and HeyMarvin’s AI foundations. While many tools focus AI on one part of the research process, Dscout and HeyMarvin work together to create a faster, smarter, and more connected way for teams to learn from their customers.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Lounge Lizard Unveils the Future of Digital Experiences: 2026 Web Design Trends

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Lounge Lizard Unveils the Future of Digital Experiences: 2026 Web Design Trends

Lounge Lizard Logo

Lounge Lizard Worldwide Inc., a world-class leader in digital marketing and web design, released a guide, “Web Design Trends to Inspire You in 2026,” which defines the digital landscape in 2026. As the boundary between technology and artistry continues to blur, Lounge Lizard’s Brandtenders are leading the charge in crafting high-performance, AI-integrated, and accessible digital environments that prioritize the user experience above all else.

In 2026, web design is no longer just about aesthetics; it is about the intersection of craft, speed, and intelligence. Lounge Lizard’s latest insights reveal that the brands winning the battle for attention are those moving away from static pages toward “living” digital systems.

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“The web in 2026 is about intentionality,” says Ken Braun, Co-Owner of Lounge Lizard. “We are seeing a shift from AI as a gimmick to AI as a strategic partner. Our focus is on building modular, scalable systems that allow brands to react in real-time while maintaining a deeply emotional and human-led brand story.”

According to the new report, the following trends will dominate the 2026 digital horizon:

-AI-Assisted Design & Personalization
-Modular, Composable Layouts
-Kinetic Typography & Micro-Interactions
-Practical 3D and WebXR
-Accessibility as a Baseline
-Performance-First Aesthetics

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Lounge Lizard continues to position its clients at the forefront of these shifts, ensuring that every site is not only 2026-ready but built to convert. By balancing “wow factor” with technical clarity and accessibility, the agency is redefining what it means to have a premium online presence.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

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