Search
Home Blog Page 128

BigID Launches Standalone Consent Platform to Simplify Website Privacy Compliance in 24 Hours

By
PRNewswire
-
0
Strata, a Strategic Communications Agency for Deep-Tech B2B Brands, Launches

Modern, self-service CMP Express with AI classification and instant deployment empowers organizations of every size to simplify compliance and leave legacy consent tools behind.

BigID, the leader in data security, privacy, and compliance, announced the launch of BigID CMP Express, a new standalone cookies and consent management platform built for modern organizations of all sizes: from fast-moving startups to global enterprises. With BigID CMP Express, companies can create and deploy compliant cookie banners in minutes with a 2-minute signup, AI-powered cookie classification, built-in Global Privacy Control (GPC) support, and transparent pricing without vendor lock-in.

“Organizations shouldn’t have to choose between costly, overbuilt consent platforms and bare-bones tools that don’t keep up with regulations,” said Dimitri Sirota, CEO of BigID. “BigID CMP Express is privacy made simple: deploy in hours, not weeks, with a flexible platform that scales as your business grows.”

Marketing Technology News: MarTech Interview with Lee McCance, Chief Product Officer @ Adverity

“As an agency managing multiple client websites, BigID CMP has been instrumental in ensuring consistent privacy compliance across all of them. Instead of fighting with various configurations and unreliable plugins, the simple interface and robust features allow us to efficiently manage cookie consent and data privacy regulations, saving us significant time and resources,” said Scott Foster, Director of Web Technology at Altitude Marketing. “Their team has been super responsive, and we appreciate the peace of mind that comes with knowing our clients are protected and compliant.”

Rethinking Consent Management

Legacy consent management tools have left organizations frustrated with:

  • Vendor lock-in: forced to stay with one provider just to keep banners running.
  • High costs: paying enterprise pricing for basic cookie compliance.
  • Clunky interfaces: complex, overbuilt tools that slow down smaller teams.
  • Poor support: slow response times, unpredictable roadmaps.

Marketing Technology News: What is a Full Stack Marketer; What MarTech Matters Most to Full Stack Marketers?

BigID CMP Express changes the game by delivering:

  • Fastest path to compliance: 2-minute signup; deploy banners in under 24 hours.
  • AI-powered classification: automated classification of 100% of cookies and trackers.
  • Seamless migration: switch from legacy CMP Express in 30 minutes with no downtime.
  • Transparent pricing: flexible tiers, pay by credit card, no contracts or lock-in.
  • Enterprise-ready scale: performance across multiple sites, with a direct upgrade path to BigID’s full Enterprise Suite for advanced privacy, governance, and AI security.

Key Benefits for Every Business

  • Compliance without complexity: Prebuilt templates and guided onboarding mean any web owner – from e-commerce directors to web developers – can be compliant fast.
  • Conversion-friendly design: Modern, customizable banners that respect user trust without hurting site performance or UX.
  • Future-proof platform: As organizations grow, they can upgrade to BigID’s full enterprise capabilities to unlock broader privacy, governance, and AI security capabilities.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Zoho One Elevates Work with Unified Experience, Integrations, and Intelligence

By
Business Wire
-
0
Zoho One Elevates Work with Unified Experience, Integrations, and Intelligence

Significant reimagining removes boundaries between apps for users, administrators, and AI

Zoho Corporation, a leading global technology company, announced numerous enhancements to Zoho One, its all-in-one business software platform, featuring an evolution in the user experience that facilitates easy and secure collaboration. The new Zoho One offers a seamless experience across its 50 applications, putting the user and context at the core.

Zoho Corporation, a leading global technology company, announced numerous enhancements to Zoho One, its all-in-one business software platform.

“Zoho One update redesigns the user experience to address how work is evolving from an app-based system to a platform-based system,” says Raju Vegesna, Chief Evangelist at Zoho. “Customers are not licensing apps with Zoho One. They are licensing peace of mind. They expect Zoho to take care of the technology part and let them be productive in their business. Our enhancements with this release deliver essentially that – a unified experience delivered through unified integrations, context, workflows, and data.”

Originally launched in 2017 as a first-of-its-kind suite allowing businesses to run every aspect of their organization, Zoho One includes over 50 applications and serves over 75,000 customers worldwide, with an average of more than 22 apps used per customer. The software platform stands out for its privacy, security, and trust, underpinned by Zoho’s ownership of the entire technology stack. End-to-end control, coupled with deep integrations, ensures consistent reliability and compliance, equipping organizations with a competitive edge through seamless, intelligent operations.

Zoho One’s new features offer unification across three domains: Experience, Integrations, and Intelligence.

Marketing Technology News: MarTech Interview with Kevin Shectman, Senior Director of Product Marketing @ Braze

Experience – removing boundaries between apps

Zoho One’s new UX provides a connected, context-aware user experience:

  • Spaces bring easier access to your everyday apps. Apps within Zoho One are grouped into Spaces across the top toolbar, and each serves a distinct purpose. Personal Space includes apps unique to the individual, including personal productivity software. Organizational Space includes tools for company-wide communication (Forums, Town Hall, Ideas, and more). The software includes function-specific spaces grouped by Department (HR, Marketing, Finance, and more). All of these spaces can be customized to better serve employees’ needs. This user experience unifies several aspects between applications, from search to settings, and more, offering a consistent experience across the board.
  • Action Panel and Quick Navigation keep employees informed and on task. The Action Panel aggregates action items for the users across applications, helping users plan their day. The Approvals section unifies various review actions across various apps, whether it is approval of jobs, expenses, trips, or document signatures – all of these are aggregated in a single action panel, bringing information to users instead of asking them to visit the application. The Quick Navigation helps users access anywhere across the Zoho One Operating System with a few clicks.
  • Dashboard and Boards remove boundaries between apps. Zoho One’s expanded dashboard consolidates data from all connected apps, even third party ones, into a single location that can be personalized using pre-existing or custom widgets. Dashboards pre-created in Zoho One, powered by Zoho Analytics, can also be brought together as “Boards” within Zoho One. The Boards concept is sprinkled throughout Zoho One, putting context ahead of the application. For example, the Tasks app brings together contextual boards for personal tasks, group tasks, unified tasks, and tasks from Projects and Sprints.
  • A new approach to workplace collaboration. announcement includes the addition of Vani to Zoho One, offering an all-in-one, visual-first intelligent virtual space. With Vani, Zoho One users can brainstorm, plan, and innovate together – across things like flowcharts, whiteboards, diagrams, mind mapping, and video calling.

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

Integrations – delivered natively

Zoho One offers native integration with Zoho apps and third-party software. Various types of integrations are supported:

  • Unified integrations. Zoho One offers a unified integration panel offering visibility into various Zoho-to-Zoho integrations, Zoho-to-third-party integrations, as well as third-party-to-third-party integrations. This unified integration panel provides administrators clear visibility into whatever is going on across their organization. New integrations can be enabled from a central place within Zoho One.
  • Foundational integrations. Zoho One offers a Unified Portal, a customizable space where users can consolidate all of their application-specific portals, allowing for control over multiple apps from a single screen. The Unified Portal supports third-party software portals, even those from custom apps.
  • Pragmatic integrations. Important integrations, such as domain verification, can be configured within Zoho One from a central place. Domain verification, typically needed across several applications, can now be configured centrally – without having to do so separately for each app – within Zoho One. Pre-built integrations with GoDaddy allow users to quickly verify their domains even if they aren’t tech-savvy.
  • Outcome-based integrations. Workflows that extend across many steps often require configurations across apps, and Zoho One allows for the proper integrations along the way. One example is Zoho One’s new Smart Offboarding tool: From within a single workflow, employees can easily transfer department ownership to a new department head, manage employee device data, and more, allowing smooth offboarding of users without having to hop between multiple applications.

Intelligence – unified and contextual

Zoho’s AI assistant, Zia, is now prominently featured across all of Zoho One:

  • Intelligence aggregated. AI capabilities across various Zoho apps are available within Zoho One. Thanks to unification, users can benefit from aggregated intelligence.
  • Hub for intelligence. Zoho’s intelligent content management system, Zia Hubs, has its own dedicated space within Zoho One alongside pre-created, dedicated workflows that automatically bring more utility to company data. For example, executed contracts from Zoho Sign and recorded Zoho Meeting conversations both are automatically added into Zia Hubs folders, allowing contract details and relevant conversational details to be surfaced in a Zia Search.
  • Integrated and Contextual intelligence. Ask Zia will soon be available within the bottom toolbar, allowing fast, prompt-based searches that pull relevant data across multiple Zoho apps to provide a full picture of a user’s schedule, unfinished tasks, or the latest action items from a meeting. Given the broad set of apps that are deeply integrated into Zoho One, Ask Zia can also deliver highly contextual intelligence to guide decision-making.

“At RJG, we’ve built our operational ecosystem on Zoho One for the past seven years because of its reliability, deep integrations, and security. This new release from Zoho solidifies that foundation,” says Jason Yoffy, User Experience Manager at RJG Inc. “What competitors patch together through partnerships, Zoho now delivers natively, from unified portals to outcome-based workflows like smart offboarding. As a UX leader, I’m impressed by how seamlessly these integrations now surface in a single, consistent experience. For a global business in a technical industry, that kind of holistic, dependable integration isn’t just convenient – it’s transformational.”

“Businesses of all sizes and scales are struggling to battle the complexity and chaos of fragmented technology that results in inefficiency and subpar experiences for all,” notes Liz Miller, VP & Principal Analyst at Constellation Research. “Opinionated, intentional, and holistically integrated platforms don’t just transform how technology can be focused on delivering expected outputs that drive growth, but increasingly can be set to the task of optimizing the business outcomes – everyone from the individual contributor to the executive strategist expects.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Europe’s Getvocal Raises $26m To Scale Trustworthy Conversational Agents For Enterprises

By
Business Wire
-
0
TapGoods Launches TapWise -- the First AI Insights Agent for Rental Businesses

Series A led by Creandum, with Elaia and Speedinvest, will accelerate the product development of GetVocal’s AI customer experience platform

GetVocal, Europe’s leading provider of conversational AI agents for enterprise customer support, announced the closing of a $26 million Series A investment round led by Creandum with participation from Elaia and Speedinvest, bringing GetVocal’s total fundraising to $30 million. GetVocal will use the funding to fuel product innovation, market expansion, and hiring across Europe as the company accelerates its mission to help enterprises build hybrid human-AI workforces.

Founded in 2023 by AI entrepreneurs Roy Moussa and Antonin Bertin, GetVocal is headquartered in Paris, with a 60-strong team spread across Europe. It serves 23 markets, with a stronghold in France and Portugal, and a rapidly growing presence in the UK and DACH. The company tackles one of the biggest barriers to conversational AI adoption – the lack of trust and confidence in black-box autonomous systems – by building trustworthy, transparent, and governed AI agents that accelerate the customer experience (CX) market’s transition from “humans assisted by AI” to “AI powered by humans.”

Marketing Technology News: MarTech Interview with Kevin Shectman, Senior Director of Product Marketing @ Braze

Unlike other agents on the market, GetVocal’s large language models (LLMs) follow a strict business logic and are only deployed where AI works best – ensuring that humans are in the loop when crucial decisions happen. GetVocal’s CX platform acts as a single governing layer, orchestrating real-time collaboration between human and AI agents in a controlled environment, monitoring every conversation and alerting when human intervention is needed. Designed with the complexities of Europe in mind, the platform reliably supports the gradual shift of responsibilities to AI while maintaining complete transparency, auditability and compliance with the EU AI Act.

“Research by the MIT Media Lab shows that 95 percent of companies fail to get financial value from AI pilots because they lack the skills, processes, and governance to effectively integrate AI. Our customers are proudly in the five percent,” said GetVocal CEO and Co-founder Roy Moussa. “We look forward to restoring confidence in AI agents and offering Europe’s thriving enterprises a pragmatic solution to embed them in their customer experience operations. This funding will directly support the continued development of our hybrid workforce management capabilities and enable us to grow our international team and expand our commercial reach across Europe.”

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

Major brands such as Vodafone, Glovo, and Movistar already trust GetVocal to simplify and enhance complex customer service interactions, achieving tangible impact at scale, while a pilot is in progress at Deutsche Telekom. For example, Glovo grew its agent fleet from one to 80 AI agents in less than 12 weeks. Bruno Machado, Senior Operations Manager at Glovo, said, “Deploying GetVocal has transformed how we serve our community. From reactivating users to streamlining management, the results speak for themselves: a five-fold increase in uptime and a 35 percent increase in deflection, in just weeks. GetVocal is accelerating our growth and ensuring that we remain a platform users can always count on.”

Compared to existing enterprise solutions, GetVocal’s AI agents drive 31 percent fewer live escalations, 45 percent more self-service resolutions, and achieve a 70 percent deflection rate within three months of launch. This means customers can double efficiency gains while maintaining high satisfaction scores.

GetVocal’s AI agents are fully auditable, adhere to Europe’s strictest data sovereignty requirements and can be deployed on a self-hosted basis, making them ideal for enterprises seeking to prove compliance with the EU AI Act and similar emerging regulations.

“Black-box AI erodes accountability, and legacy contact-centre software locks organisations into rigid workflows unsuitable for day-to-day operations. GetVocal has built a winning platform that enables true automation while providing a level of control over agent behaviour that supports scaling without abandoning responsibility,” explained Hanel Baveja, Partner at Creandum, who will be joining GetVocal’s board.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Rankings.io Acquires Gladiator Law Marketing, Strengthening Its Commitment to Law Firm Growth

By
Globe Newswire
-
0
Rankings.io Acquires Gladiator Law Marketing, Strengthening Its Commitment to Law Firm Growth

Rankings.io, a leading digital marketing agency for law firms, has acquired Gladiator Law Marketing.

Rankings.io, a leading digital marketing agency for law firms, has acquired Gladiator Law Marketing, an established agency known for its quality work in SEO, PPC, design, and digital advertising.

“I’ve known Adam Draper and Lisa Vaughn for years,” said Chris Dreyer, Founder and CEO of Rankings.io. “We’ve always been friendly competitors, and I’ve always respected how they operate. Their values (do great work, treat clients well, and focus on results) line up perfectly with ours, and that’s what made this such a natural fit.”

Gladiator’s full team has joined Rankings.io and is now fully integrated across all departments. Every client has been informed, onboarded, and continues to receive the same high level of service, now supported by Rankings.io’s expanded team and resources.

Marketing Technology News: MarTech Interview with Kevin Shectman, Senior Director of Product Marketing @ Braze

“Gladiator built a strong reputation in this industry because they cared deeply about their clients and their craft,” Dreyer said. “Our goal is to continue that legacy while also giving their clients even more horsepower and support.”

Dreyer, who has led Rankings.io since its founding, emphasized that the company remains founder-led and mission-driven.

“I love what I do and plan to do it until I croak,” Dreyer joked. “When that day comes, just put on my gravestone: God called. Said the firm’s pipeline is full.”

Quotes

“Gladiator’s top priority has always been to take care of our clients and our employees. We could not have found a better option to take that service to the next level. Not only does Rankings share our values, but they also share our tenacious focus on results. In an ever-changing world and marketplace, Rankings is poised to continue being an industry leader.”
– Adam Draper, Co-Founder and Former CEO, Gladiator Law Marketing

“From the beginning, Gladiator Law Marketing was built to capture the spirit of determination that defines the law firms we serve. We’ve always been Gladiators for Gladiators – driven, relentless, and committed to helping our clients conquer their markets. That same passion made joining forces with Rankings.io an easy choice. Chris Dreyer and the exceptional leadership team at Rankings.io have a proven record of delivering results — proof over promises — and that’s already been evident through the strong outcomes and positive feedback from our clients. It’s deeply meaningful to see what we built is carried forward by a team we respect.”
– Lisa Vaughn, Co-Founder and Former President, Gladiator Law Marketing

“I’ve always believed the real difference isn’t just in the big wins—it’s in the details, the follow-through, and the relationships you build. Joining forces with Rankings.io brings together two teams who share that same mindset: high integrity, a focus on real results, and a refusal to settle for average. I’m proud to carry forward the Gladiator legacy of doing great work, treating our clients like partners, and doubling down on what we do best—helping law firms win more cases.”
– Jacob Smith, Former COO, Gladiator Law Marketing

Rankings.io is a performance marketing agency specializing in personal injury law firms. The company helps attorneys dominate search and grow predictable case pipelines through SEO, AI search optimization (AIO), PPC, and performance-driven digital strategy. Founded by Chris Dreyer, Rankings.io is a long-term, founder-led agency built to help elite law firms achieve sustained growth and market leadership in an evolving search landscape.

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Google TV’s New G32 Remote Control is Powered by Swedish Indoor Solar Innovation from Epishine

By
Globe Newswire
-
0
Nework Announces Black Friday Savings on Smart Boards & Portable TVs for Learning, Working, and Entertainment

For the launch of a new Google TV remote control, Epishine’s light-power technology has been selected through Ohsung Electronics, an official Google reference remote control supplier. By powering the remote with ambient indoor light instead of disposable batteries, it never runs out of power. The collaboration marks a shift towards more sustainable product design and smarter energy solutions.

Each year, billions of batteries are discarded, underscoring the urgent need for scalable and sustainable power alternatives. In the new Google TV remote control, Epishine provides the indoor solar cell technology that replaces disposable batteries. Made with organic materials and printed at industrial scale, these cells capture the ambient light already present in every room and convert it into continuous, maintenance-free power.

“This collaboration marks an important milestone that shows how our light-power technology can support global leaders like Google in their sustainability journey,” said Anders Kottenauer, CEO at Epishine. “We are proud to see our solution enabling everyday electronics, reducing costs, simplifying design, and eliminating the use of disposable batteries.”

Marketing Technology News: MarTech Interview with Kevin Shectman, Senior Director of Product Marketing @ Braze

Light power has become a key sustainability driver as the number of connected devices continues to grow. Beyond reducing waste, it also enables a new generation of modern, elegant product designs. Epishine’s thin, flexible, bifacial solar cells make electronics lighter and enable the capture of light from both sides to maximize energy output. This means the remote can be placed in any orientation and still charge, simplifying the user experience by enabling a sleek, battery-free design. Powered by indoor light, the Google TV solar remote is self-charging, maintenance-free, and always ready to use.

Epishine is a Swedish energy impact company, reimagining the capture of light with market-leading printed organic solar cells. Our technology captures indoor light to make electronics self-powered, making cables, disposable batteries, and unnecessary maintenance a thing of the past.

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Zakipoint Health Inc. and Voicegain Partner to Transform Healthcare Engagement with AI-Powered Solutions

By
MTS Staff Writer
-
0
Zakipoint Health Inc. and Voicegain Partner to Transform Healthcare Engagement with AI-Powered Solutions

zakipoint Health and Voicegain partner to launch AI-driven tools to transform provider communications, boost CSR efficiency, and engage members.

zakipoint Health, a leading provider of proactive analytics, member engagement, and cost transparency solutions, announced a strategic partnership with Voicegain, a pioneer in Agentic Voice AI solutions for healthcare. Together, the companies will deliver a next-generation AI-powered platform designed to transform provider communications, optimize call center operations, enhance CSR efficiency, and streamline member engagement across the healthcare ecosystem.

Through this collaboration, zakipoint Health’s zAccess Provider Portal and Zara AI Agent suite, which includes the Provider AI Voice Agent, CSR AI Co-Pilot, and Admin Dashboard, will integrate with Voicegain Casey, our Agentic Voice AI SaaS Suite for Healthcare Payers, bringing powerful automation, augmentation and analytics into every stage of the provider and member interaction lifecycle.

Marketing Technology News: MarTech Interview with Kevin Shectman, Senior Director of Product Marketing @ Braze

This partnership is a cornerstone of zakipoint Health’s broader vision: building the comprehensive platform that sits on top of the TPA, unifying proactive member engagement, CSR/provider operations, navigation, analytics, and ROI demonstration into one seamless ecosystem.

Driving Efficiencies and Improving Experience
– Automating Provider Calls: The integrated AI Voice Agent automates 20–30% of provider calls, handling inquiries such as eligibility, claims, and prior authorization status requests, while triaging complex calls to CSRs.

– Augmenting CSRs in Real Time: With the CSR AI Co-Pilot and Voicegain’s browser-based tools, agents receive live insights, automated checklists, and call summaries, reducing handle time and enabling faster resolution.

– Enhancing Quality and Analytics: An AI QA Coach scores 100% of calls, measuring sentiment, CSAT and compliance, while analytics dashboards give payers and TPAs visibility into call drivers, member trends, and opportunities for continuous improvement.

– Promoting Self-Service: Seamless connections to the zakipoint Health Provider Portal encourage providers to access documents, eligibility, and claim status independently, reducing repetitive calls and driving efficiency.

Delivering Measurable Impact
The joint solution is projected to deliver:

– 30–50% reduction in operating expenses
– Up to 15% improvement in CSAT/NPS
– Faster, more accurate, and personalized provider and member experiences

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Schemawriter.ai to Launch WordPress Plugin While Industry Leaders Confirm – Schema Markup Is Essential

By
MTS Staff Writer
-
0
PoshBuilder AI Enters Beta With Desktop IDE and Self-Hosted CMS Built to Challenge Cursor and WordPress

Schmeawriter logo

The new WordPress plugin let users upload schema directly to WordPress. By eliminating the need for third-party plugins it reduces implementation cost.

schemawriter.ai plugin reduces implementation problems of schema markup
“The new WordPress plugin removes one of the main pain points in the schema markup implementation” said Jesper Nissen, founder of schemawriter.ai and YACSS. “Our ambition is to be recognized, that schemawriter is the best schema markup plugin for WordPress. With Microsoft and Google now openly saying that their AI systems use schema markup to understand content, it is hard to think of a better moment for businesses to take structured data seriously. Be it local business owners or established SEO agencies.”

The plugin uses a simple API key setup. Users connect their schemawriter.ai account to their WordPress site in a secure way. They can push advanced schema markup to individual pages in just a few clicks. The schema markup remains active on the site even if the schemawriter subscription ends. Users will keep the SEO and AI visibility value they have already built.

Our ambition is to be recognized, that schemawriter.ai is the best schema markup plugin for WordPress.”

— Jesper Nissen

Marketing Technology News: MarTech Interview with Kevin Shectman, Senior Director of Product Marketing @ Braze

schemawriter.ai has also rolled out several other updates aimed at improving schema.org compliance and practical use. Together with the plugin, these changes help position schemawriter.ai as a leading schema markup platform, and one of the best onpage seo tools. It allow users to increase their search engine visibility not only in classic search results, but also in AI-driven experiences like Googles AI Overviews and Microsofts Copilot.

Microsoft and Google confirm importance of structured data for SEO
In March 2025, Fabrice Canel, Principal Product Manager at Microsoft Bing, confirmed at the SMX Munich conference that “Schema markup helps Microsoft’s LLMs understand content”. This was the first clear public statement from a major tech company about the role of structured data inside AI systems.

A few days later, at Google’s Search Central Live event in New York, Google structured data engineer Ryan Levering said that “a lot of our systems run much better with structured data”.

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

AuriQ Systems, Inc. Launches “Email Vault” — A Secure, Searchable Archive for Old Emails and Attachments

By
MTS Staff Writer
-
0
PageProof launches Adobe Express add-on for fast and structured creative approvals

AuriQ introduces Email Vault, a secure, easy-to-use service for uploading, organizing, and instantly searching email archives from multiple accounts.

AuriQ Systems, Inc., a pioneer in cloud data analytics solutions, announced the immediate availability of Email Vault, a secure web-based platform that enables users to upload, organize, and search their archived email data from multiple accounts and formats.

Email Vault simplifies the challenge of managing years of stored email by allowing users to upload and index email archives such as MBOX, PST, EML, and MSG files. Once processed, users can search and retrieve old messages and attachments instantly — all within a clean, intuitive web interface.

“Millions of users struggle to access important information locked away in outdated email backups,” said Ko Ikudome, CEO at AuriQ Systems. “Email Vault brings those archives back to life, providing fast, private, and affordable access to your complete email history.”

Millions of users struggle to access important information locked away in outdated email backups. Email Vault brings those archives back to life”

— Ko Ikudome, CEO at AuriQ Systems

Marketing Technology News: MarTech Interview with Kevin Shectman, Senior Director of Product Marketing @ Braze

Designed for Convenience and Privacy
Email Vault helps individuals and professionals free up space in their Google, Outlook, or Yahoo Mail accounts by offloading older emails into a secure cloud archive. Users retain full access to their data through powerful search and visualization tools, eliminating the need to juggle multiple email clients or disconnected archives.

Built with Security in Mind
All communications in Email Vault use HTTPS/TLS encryption, while stored data is protected with industry-standard encryption at rest. User authentication employs secure password hashing and session management, ensuring that personal and business email data remains private at every stage.

Affordable for Everyone
Email Vault is available immediately, with free starter accounts offering access to the full feature set for individual users. Paid tiers are designed for professionals and teams that need larger storage capacity and advanced management options.

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

ThePokies 115 Expands Its Role as a Secure, Technology-Led Digital Entertainment Platform in Australia

By
MTS Staff Writer
-
0
ThePokies 115 Expands Its Role as a Secure, Technology-Led Digital Entertainment Platform in Australia

ThePokies NET unveils new safety, UX and compliance advancements, reinforcing its commitment to ethical and secure online entertainment.

Since its launch in 2021, ThePokies 115 has rapidly evolved into one of Australia’s most recognized digital entertainment platforms, distinguished by its focus on technology, transparency, data protection, and responsible online engagement. As the digital entertainment landscape continues to grow, ThePokies NET is reinforcing its commitment to user safety, platform integrity, and long-term innovation.

Originally created as a streamlined hub for interactive online experiences, ThePokies NET has matured into a comprehensive technological ecosystem – combining secure digital infrastructure, intuitive navigation, mobile optimization, and strong compliance standards that meet widely accepted international requirements.

Marketing Technology News: MarTech Interview with Kevin Shectman, Senior Director of Product Marketing @ Braze

“Our vision is to build a modern, transparent, and secure environment where users can confidently engage with digital content,” said a company representative. “Technology and trust must evolve together. We treat security, user autonomy, and responsible design as core foundations – not optional features.”

A Technology-Driven Approach to Digital Entertainment

From its earliest days, ThePokies 115 has approached digital entertainment as a sector that must balance performance and responsibility. The platform’s architecture is built around three pillars:

• Security by design
• Transparency in operations
• User-centric digital experiences

The platform integrates multi-layered security systems, including SSL encryption, strict authentication protocols, and independent audits to ensure system integrity. Continuous monitoring and testing help maintain platform stability, providing users with consistent performance across different devices and operating systems.

A significant component of the platform’s success lies in its mobile-first UX strategy. The interface is optimized for smartphones and tablets, delivering the same responsiveness, clarity, and navigational ease as the desktop version. With mobile usage now dominant across Australia’s digital sector, the company’s investment in cross-device compatibility has played a critical role in building trust among users.

Building a Global Network of Technology Partners

To support its growing digital infrastructure, ThePokies NET 115 collaborates with an international network of content developers, compliance organizations, and software engineering teams. These partnerships ensure that the platform operates on reliable, audited, and fairness-verified systems.

Each partner is evaluated through a multi-step due-diligence process, which considers:

• Technical security
• Algorithmic transparency
• Fairness certification
• Adherence to responsible-tech principles

By working with globally recognized software studios and regulatory technology specialists, ThePokies NET maintains a robust and future-ready ecosystem capable of supporting evolving industry standards.

Regulatory Compliance and Licensing Standards

ThePokies NET operates under a Curaçao eGaming license, a widely recognized international licensing framework. This regulatory structure requires:

• Ongoing auditing of system operations
• Transparency in transactional processes
• Independent verification of fairness
• Compliance with data-protection regulations

To further strengthen user trust, the company incorporates established data-protection principles aligned with GDPR and CCPA frameworks, ensuring responsible and ethical handling of user information.

Additional safeguards include:

• End-to-end encryption of data transfers
• Two-factor authentication for account protection
• Digital-wellness features, including time-reminder tools and activity tracking
• Self-exclusion mechanisms for users who wish to limit screen time

These measures reflect the company’s commitment to a safe and transparent digital environment.

Promoting Responsible Digital Engagement

ThePokies NET 115 views responsible technology as a shared responsibility between platform and user. To support this mission, the company provides:

• Clear access to digital-wellness tools
• Educational resources on safe online behavior
• Transparent information about data use and system functionality
• Optional self-regulation settings to help users manage time and activity

“Awareness is the foundation of responsibility,” the company spokesperson said. “We believe users should have the knowledge and tools to manage their digital engagement safely and confidently.”

Beyond platform-level features, ThePokies NET collaborates with Australian organizations in the fields of digital literacy, mental well-being, and cybersecurity, helping promote healthier technology use across the broader community.

Mobile Enhancements and UX Innovation

Looking ahead to 2025-2026, ThePokies 115 is preparing major updates focused on accessibility, sustainability, and personalized navigation.

Upcoming innovations include:

• Progressive Web App (PWA) integration for faster performance and lower data consumption
• AI-supported UI personalization, adapting navigation elements to user behavior
• Biometric authentication options for secure and frictionless login
• Expanded device compatibility for emerging mobile technologies

The platform’s design evolution is rooted in feedback from Australian users, aiming to maintain a balance between simplicity, clarity, and technical sophistication.

Customer Support and Service Transparency

Customer experience remains a core priority for the company. ThePokies NET provides 24/7 customer support via live chat and email, ensuring users receive timely and reliable assistance.

Internally, the company applies a Service Transparency Model, tracking support interactions to evaluate:

• Response times
• Communication quality
• Consistency of resolutions
• User satisfaction

This process allows ThePokies NET 115 to continually refine support workflows and uphold professional service standards.

Future Outlook: Ethical, Secure, and Scalable Digital Experiences

As it moves into 2026, ThePokies NET aims to advance its role as a leader in secure digital entertainment by:

• Strengthening compliance partnerships
• Implementing advanced monitoring for transactional integrity
• Expanding user-wellness and responsible-tech initiatives
• Enhancing the platform’s real-time system analytics (without retaining personal data)

By combining ethical principles with cutting-edge technology, the company seeks to build a long-term digital ecosystem defined by transparency, performance, and user protection.

“We’re committed to building not just a platform, but a sustainable digital environment,” the spokesperson added. “Security, trust, and innovation must move forward together.”

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Study Finds Apple’s AI Email Summaries Can Alter Message Emphasis

By
MTS Staff Writer
-
0
Subtext Unveils Significant SMS Platform Expansion, Giving Clients Greater Control Over Audience Management and Activation, Revenue Growth, and Campaign Customization

AI email summarizer can alter meaning and emphasis, raising concerns for public policy and institutional communication.

Apple’s artificial intelligence tool produces email summaries that vary by time and device in unpredictable ways. As AI email summarization becomes more prevalent, there are concerning implications for public policy communications and other critical messages.

A new study by the strategic communications consultancy North Coast Communications examines how Apple’s Mail App Summarize tool responds to controlled variations in email content. The findings offer insights for organizations whose messages communicate public policy, influence markets, and affect communities.

Apple’s email ecosystem is the largest in the world: in early 2025, nearly half of all emails globally were opened on an Apple device, and Apple controls about 50 percent of the U.S. smartphone market. This means that Apple’s AI summarization technology will soon shape how a majority of professional and institutional communications are first seen and interpreted by recipients.

Marketing Technology News: MarTech Interview with Kevin Shectman, Senior Director of Product Marketing @ Braze

The white paper, AI Email Summarization Using Apple Intelligence: Public Policy Implications, reveals how changes in sentence order, length, and structure can reorient AI-generated email summaries—sometimes altering their meaning, tone, and emphasis.

“Email summaries powered by AI are acting as invisible editors,” said David N. Silverman, President at North Coast Communications. “We found that small shifts—trimming a sentence or relocating a paragraph—can change what the summary shows readers. This creates real risks for public agencies and corporations that rely on email for precise, consistent mass communication.”

Email summaries powered by AI are acting as invisible editors. This creates real risks for public agencies and corporations that rely on email for precise, consistent mass communication.”

— David N. Silverman, President, North Coast Communications LLC

Results
The study found that Apple’s AI summarizer does not simply compress text—it interprets it. When paragraphs or sentences were reordered, the summaries consistently shifted to foreground the new information, altering the perceived priority of the message. In ten out of twelve tests, changing the order of information changed what the AI chose to display.

At the same time, the researchers understood that Apple’s summarizer is not deterministic. Running identical emails at different times or on different devices sometimes produced distinct summaries, even when no changes were made to the content. While most summaries remained stable, the variability observed—especially in longer, abstract texts like Federalist No. 51—demonstrates that Apple’s AI may weigh context, length, and recognition of famous texts differently from one run to another.

These results raise concerns for public policy communicators, safety officials, and corporate leaders, for whom subtle differences in emphasis can shape interpretation, accountability, and public trust.

Methodology
North Coast Communications conducted 60 controlled summarization tests using Apple’s Mail App Summarize function on two iPhone 16 Pros running iOS 18.6. The research team used four well-known public policy and historical texts—the Gettysburg Address, the Magna Carta, Federalist No. 51, and a U.S. Department of State press release—to analyze how Apple’s AI summarizes long-form, policy-oriented writing.

Each document was tested in multiple conditions:
– Sent as an unaltered baseline email.
– With certain information moved to the top.
– With the first sentence changed or deleted.
– With the text shortened.
– With added section headers.

Each version was sent three times—at different times and on different devices—to measure consistency. The summaries were analyzed using qualitative and quantitative methods, including cosine, Levenshtein, and Jaccard similarity scores, to determine the stability and representativeness of each output.

Key Findings
– Hierarchy matters: Information placed at the top of an email is most likely to appear in the AI summary.

– First sentence effects are inconsistent: Changing or removing the first line altered the summary in fewer than half of all tests.

– Shortening reduces nuance: Condensed emails produced briefer summaries that omitted supporting context or detail.

– Headers can shape meaning: In some cases, Apple’s AI incorporated header text directly into the summary, reframing emphasis.

– Recognition introduces bias: The AI occasionally “recognized” famous texts (e.g., Gettysburg Address), generating summaries based on preexisting knowledge rather than the actual email content.

– Unexplained variability persists: Identical messages sometimes produced different summaries across time and device, underscoring the non-deterministic nature of AI summarization.

Context and Implications
The findings show that Apple’s summarizer—and others like it—acts as a silent intermediary in digital communication, determining what readers see before they open a message. In fields such as public health, crisis response, or corporate governance, even a subtle change in how information is summarized can influence public perception and behavior.

As AI-driven summarization tools become standard across platforms like Gmail and Outlook, organizations may need to adapt their writing practices to account for algorithmic mediation. For communicators, this means writing for both humans and machines: placing key information early, testing summaries for accuracy, and monitoring for unintended shifts in tone or meaning.

“Our goal isn’t to critique Apple but to help communicators understand this new layer of message interpretation,” Silverman added. “AI summarization is already shaping how we read policy announcements, safety advisories, and market updates. Understanding its behavior is critical to preserving message fidelity.”

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

DatabaseUSA Launches PersonaMAX: Bridging Business and Consumer Data for Omnichannel Marketing

By
MTS Staff Writer
-
0
DatabaseUSA Launches PersonaMAX: Bridging Business and Consumer Data for Omnichannel Marketing

DatabaseUSA, a leading provider of data-driven marketing solutions, announced the launch of PersonaMAX, an AI-powered process that connects business and consumer identities to help brands expand reach, improve personalization, and drive measurable growth.

PersonaMAX is the next-generation evolution of DatabaseUSA’s pioneering Exec@Home dataset, uniting professional and personal data to deliver deeper insight into existing and new customers. With over 90 million people whose identity can be tied to their professional persona and contact information, PersonaMAX enables organizations to identify and engage audiences with unmatched accuracy across channels and campaigns.
“As the boundaries between business and consumer behaviors continue to blur, understanding both sides of a customer’s identity is essential,” said Fred Vakili, CEO of DatabaseUSA. “PersonaMAX bridges that gap, helping brands synchronize their data, personalize communications, and build stronger relationships with every contact.”

Marketing Technology News: MarTech Interview with Kevin Shectman, Senior Director of Product Marketing @ Braze

Built with flexibility and scalability in mind, PersonaMAX supports deployment as a licensed dataset or integrated technology layer within existing systems. Its AI-driven identity resolution empowers marketing and analytics teams to:
• Expand audience reach by combining business and consumer contact channels
• Increase conversion and engagement rates
• Enhance account-based marketing and retargeting strategies
• Strengthen CRM data with verified identity attributes

PersonaMAX is designed to serve organizations and brands of all sizes, from local businesses to large enterprises, supporting a wide range of data-driven initiatives.

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Box and AWS Launch Multi-Year AI Collaboration to Transform Enterprise Content Management

By
Business Wire
-
0
NEWMEDIA.COM Announces Expanded Retail Authority Acceleration Framework

Box and AWS signed a multi-year strategic collaboration agreement to transform agentic AI capabilities for the future of enterprise content

New Box integrations with AWS include support for Amazon Quick Suite, Amazon Q Developer, Amazon Bedrock AgentCore, Kiro, and Amazon Strands

Box will be available in AWS Marketplace to streamline procurement and accelerate the value of both platforms

Box, Inc., the leading Intelligent Content Management (ICM) platform, and Amazon Web Services, Inc, (AWS), an Amazon.com, Inc. company, announced a new multi-year strategic collaboration agreement (SCA) to transform how organizations securely use AI to extract value from their most important content. The agreement builds on the long-standing relationship between the two companies and will focus on creating new Box AI agents for customers to use, built using AWS advanced AI services and trusted infrastructure. In addition, Box released new offerings and capabilities including a new Amazon Quick Suite integration, customization of Amazon Q Developer, and compatibility for Amazon Strands, Kiro, and Amazon Bedrock AgentCore to streamline content-centric workflow automation and enable intelligent applications that securely extract actionable insights from enterprise data.

Box and AWS launch multi-year AI collaboration to transform enterprise content management

“AI is only as powerful as the context it can access – and that context often lives within the contracts, plans, and ideas that make a business run,” said Aaron Levie, Co-Founder and CEO of Box. “At Box, we’re focused on unlocking the insights from enterprise content that enable AI agents to deliver real impact. By collaborating with AWS, we’re giving customers a secure, scalable foundation to turn their content into a competitive advantage.”

Marketing Technology News: MarTech Interview with Kevin Shectman, Senior Director of Product Marketing @ Braze

“AI agents are transforming how we work,” said Swami Sivasubramanian, Vice President of Agentic AI at AWS. “Through our Box collaboration, we’re excited to help customers securely leverage their valuable business content with agentic capabilities, transforming how industries operate by making every piece of content work effectively.”

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

Box and AWS Introduce New Agentic Integrations

Box has announced new AI agent capabilities through AWS integrations, building on their existing collaboration that delivers enterprise-grade AI capabilities with Anthropic Claude and Amazon Titan. This SCA introduces AI-powered content solutions and deep technical integrations that will help organizations extract greater value from their sensitive enterprise data. This will deliver both improved productivity and operational agility for enterprises, especially those in regulated industries that require the highest level of security, resiliency, and strict compliance. New integrations include:

  • New Box AI agents powered by Amazon Bedrock will automate workflows and create new content directly from enterprise data by summarizing lengthy documents, generating multi-document FAQs, extracting metadata for enhanced searchability and compliance, and creating intelligent workflows that automate routine content tasks—providing organizations the flexibility to use Amazon Bedrock models to customize the agents for unique business needs.
  • Advanced multimodal content analysis through Amazon Nova Multimodal Embeddings will give Box AI the option to analyze and generate insights from multimodal content stored in Box, including text, images, video, and audio, providing unified semantic understanding across diverse content types for improved discoverability and automated workflows.
  • New Amazon Quick Suite integration with the Box remote MCP server, available, allows joint customers to securely extract insights, generate new files, and act on their Box content directly within Quick Suite, enhancing productivity and accelerating decision-making.
  • Customization of Amazon Q Developer on the Box SDK and self-hosted MCP server, available, makes it easier to build intelligent applications and automate content-centric workflows with generative AI.
  • Compatibility for Amazon Strands, Kiro, and Amazon Bedrock AgentCore with the Box SDK, available, ensures orchestration between AI agents, connectors, and Box’s Intelligent Content Management platform.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Pivotly Launches “Human-in-the-Loop” AI Workflow Tool to Eliminate Costly Data Entry Errors

By
Business Wire
-
0
Pivotly Launches "Human-in-the-Loop" AI Workflow Tool to Eliminate Costly Data Entry Errors

New Pivotly Parse service combines AI speed with human approval to guarantee 100% accuracy for mission-critical workflows in construction, manufacturing, and field services.

Pivotly announced the launch of Pivotly Parse, a new “done-for-you” service designed to solve one of the most persistent and costly bottlenecks in business: manual data entry.

“We’re not replacing experts, we’re enabling them… …automate the busy work so your team can just focus on the expert work that actually brings in money.”

Pivotly Parse combines AI with human review to guarantee 100% accuracy on mission-critical manual data processes. The service is built for small to medium businesses that run on high-stakes workflows, such as processing construction bids, manufacturing orders, or service requests.

Marketing Technology News: MarTech Interview with Kevin Shectman, Senior Director of Product Marketing @ Braze

For these businesses, manual data entry costs are a major liability. Teams spend hours copying information from RFPs, PDFs, and emails into other systems. This manual effort is not only a drain on expensive expert staff, but a single typo can wipe out an entire project’s profit margin.

Unlike “black box” AI platforms that can hallucinate and create new errors, Pivotly Parse is a lightweight solution focused on safety. The service connects to a client’s existing email or document folders, where AI scans and extracts the critical data. This data is then presented to the client’s own expert in a simple review app for fast approval. Only after the human clicks “Approve” is the 100% verified data sent to its final destination, such as an ERP or CRM.

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

“Businesses are being trapped paying their teams to be data entry clerks, but they’re also terrified of the errors ‘magic’ AI can make because it costs so much,” CEO and Founder, Dan O’Keefe explains. “Pivotly Parse is a practical solution. We’re not replacing experts, we’re enabling them. We automate the busy work so your team can just focus on the expert work that actually brings in money.”

To make adoption simple, Pivotly is offering a no-risk, $0 Proof of Concept. The Pivotly team will build a custom workflow using a client’s real documents to prove the value before any financial commitment.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Introducing Embedded BigID: Build Smarter, Safer, Data-Aware AI Applications

By
PRNewswire
-
0
Introducing Embedded BigID: Build Smarter, Safer, Data-Aware AI Applications

New developer-first offering enables organizations to embed BigID directly into their applications, endpoints, data pipelines and AI agentic frameworks.

BigID, the leader in data security, compliance, and AI governance, announced Embedded BigID: a developer-first offering that enables organizations to embed BigID’s industry leading data discovery, classification, and protection capabilities directly into their own applications, endpoints, data pipelines, and AI frameworks.

Built for a world where every company is now a software company, Embedded BigID allows developers to shift left and make data-aware design a native part of their stack – helping teams build products that are data-intelligent, data-secure, and AI-ready from day one.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Key Highlights

  • AI Native Integration: Embed BigID directly into applications, endpoints, or data pipelines.
  • AI-Ready: SDK support for agentic frameworks like LangChain, enabling AI agents to reason about data securely.
  • Fast & Scalable: Optimized for performance and unlimited scale across enterprise workloads.
  • Connected Platform: Seamlessly integrates with BigID’s data security, compliance, and governance portfolio – from DSPM to DAM to DAG.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

“Software is eating the world, and every company has to become a software company to stay competitive,” said Nimrod Vax, Co-Founder and CPO at BigID. “In the AI era, that means their applications must be data-aware, data-optimized, and data-secure. Embedded BigID gives organizations a new way to build AI and non-AI applications that rely on data safely and securely.”

Why It Matters

As organizations race to operationalize AI and data-driven innovation, security and compliance must move closer to where data lives: inside the code, the model, and the application itself. Embedded BigID bridges the gap between data security and software development, empowering teams to build responsibly, ship faster, and protect data by design.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

AMI DCM × Cupola360 Join Forces to Create a New Era of “Virtual-Physical Integration” for Data Centers, Delivering a Reality Remote Management Solution that Combines Data and Visual Intelligence

By
PRNewswire
-
0
Rimes Partners with Databricks to Deliver Managed Data Services

酷博樂股份有限公司｜Cupola360

Integrating the AMI Data Center Manager (DCM) with the panoramic imaging technology of Cupola360, a subsidiary of ASPEED Technology, this collaboration extends the achievements of AMI and ASPEED’s long-term partnership in BMC solutions to deliver more efficient and secure data center operations and maintenance.

AMI, a global leader in data center management solutions, announced a strategic partnership with Cupola360 Inc., a subsidiary of ASPEED Technology specializing in 360-degree panoramic smart patrol and Reality Remote Management (RRM). Building upon AMI’s long-standing collaboration with ASPEED in the field of Baseboard Management Controller (BMC), the partnership integrates the AMI Data Center Manager (DCM) platform with Cupola360’s panoramic imaging technology, extending the “virtual server world” managed by BMC into the “physical visual world” captured by Cupola360. Together, the companies aim to create a new paradigm of virtual-physical integration for data center operations, bridging remote server management with Reality Remote Management (RRM).

As data center operational environments grow increasingly complex with challenges such as multi-vendor equipment integration, energy consumption monitoring, temperature and cooling management, and facility security, AMI DCM provides real-time, device-level monitoring, power and thermal prediction, asset management, and visual analytics. When combined with Cupola360’s panoramic cameras and real-time image stitching technology, the solution enables zero-blind-spot, 360-degree AI-powered visual patrol, safeguarding critical data center assets and sensitive information. It also supports a wide range of applications, including data center operations and maintenance, smart factories, smart cities, and robotics. This joint solution effectively addresses the limitations of traditional surveillance systems, such as reliance on a large number of cameras, complex AI processing, and post-incident video analysis, transforming monitoring from passive recording into proactive patrol and achieving complementary functionality between real-time visual patrol and conventional surveillance.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Building on the strong foundation of collaboration between AMI and ASPEED Technology in BMC solutions, this initiative further integrates the panoramic imaging technology of Cupola360, a subsidiary of ASPEED, enabling real-time monitoring deployments across the data center, from board level and rack level to facility level sensing. Through the AMI DCM platform, users can not only access and analyze server-side data collected by BMC, but also combine it with Cupola360’s panoramic visual information and AMI DCM’s data analytics and operational management capabilities. This comprehensive integration delivers an intuitive, visualized management interface that unifies monitoring from the motherboard to the entire data center, driving advancements across three key dimensions: energy efficiency, real-time equipment health monitoring, and smart security patrol, for centralized and holistic operational control.

Through the deployment of Cupola360 panoramic cameras, this collaboration enables real-time 360-degree visual monitoring of both the interior and exterior environments of data center facilities. Integrated with the AMI DCM data platform, it allows synchronized monitoring of equipment power consumption, temperature, and thermal performance. Combining Cupola360’s panoramic live video with a highly scalable open AI platform, the solution supports multiple detection functions such as personnel movement tracking and anomaly alerts, enhancing the visual perception capabilities of the DCM platform and significantly improving the efficiency of safety patrols.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

At the same time, by leveraging AMI DCM’s real-time historical data analytics in combination with visual data collected by Cupola360, including motion and alert events within the facility, enterprises can achieve more precise maintenance scheduling, asset renewal planning, and energy optimization. The integration of both platforms provides administrators with a single-pane-of-glass interface for viewing live videos, data, alerts, and reports, greatly streamlining workflows and enhancing overall visualization and management efficiency. Furthermore, the solution supports power and thermal management for large-scale AI/HPC data center architectures (with AMI DCM already supporting GPU/AI cluster environments) and is fully compatible with multi-vendor heterogeneous infrastructures, enhancing flexibility and performance in complex system integration. This joint solution delivers multiple benefits for data center operators, including:

  • Reducing manual patrol efforts and increasing anomaly detection accuracy through the integration of visual and data intelligence, thereby lowering operational costs.
  • Enhancing personnel safety and preventing intrusion or operational errors through 360-degree visual monitoring and AI-based smart patrol.
  • Transforming maintenance management from passive response to proactive prediction, evolving from pure data monitoring to holistic visual-data management.
  • Improving energy efficiency by enabling real-time visibility into power consumption, cooling, and thermal bottlenecks, helping organizations achieve carbon-reduction and ESG sustainability goals.

The integration of Cupola360’s panoramic footage with the AMI DCM data management platform will further accelerate the adoption of smart data center operations, symbolizing Cupola360’s extension of ASPEED’s server management applications into the physical realm of Reality Remote Management (RRM), achieving a seamless connection between data and visualization.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Vincent by Clio Joins NetDocuments ndConnect Program to Deliver Secure, Global Legal AI Research

By
PRNewswire
-
0
Vincent by Clio Joins NetDocuments ndConnect Program to Deliver Secure, Global Legal AI Research

NetDocuments, the #1 trusted cloud platform where legal professionals do their best work, announced at its Inspire APAC conference in Melbourne that Vincent by Clio is now part of the company’s ndConnect interoperability program. Since joining Clio through the vLex acquisition, Vincent has become part of the Clio platform as a cutting-edge, AI-driven research tool delivering accurate, explainable results grounded in authoritative legal sources. This partnership brings Vincent by Clio’s unparalleled international legal research and AI-powered insight directly into NetDocuments — allowing shared customers to securely access statutes, case law, and analytics from the Clio Library, the world’s most comprehensive legal library, all within their document workflows.

ndConnect: Security and Simplicity at the Core of Legal AI

ndConnect is NetDocuments interoperability program that allows legal professionals to securely and seamlessly integrate best-in-class AI solutions into their NetDocuments environment.

Built on the same trusted security and governance foundation that powers over 7,000 organizations globally, ndConnect ensures customers can connect leading AI solutions like Vincent by Clio while maintaining full control of their data, permissions, and compliance obligations.

With ndConnect, users can:

  • Securely share select content from within NetDocuments to approved AI tools.
  • Save AI-generated insights and research results back into the right workspace or matter — automatically governed and searchable.
  • Eliminate risky downloads or manual transfers, ensuring all research and work product remain anchored in the system of record.

Marketing Technology News: MarTech Interview with Nicholas Kontopoulous, Vice President of Marketing, Asia Pacific & Japan @ Twilio

This partnership expands the ndConnect ecosystem, bringing together trusted global leaders to define the standard for secure, connected legal AI experiences.

“By connecting Vincent by Clio through ndConnect, we’re empowering firms to bring together two historically separate worlds — research and work product — in a single, intelligent, and governed workflow,” said Dan Hauck, Chief Product Officer at NetDocuments. “For our customers across APAC, and internationally, access to Vincent by Clio’s unmatched global legal research through ndConnect delivers the best of both worlds: breadth of insight and depth of security.”

Powering a Global Legal Research Experience

The integration of Vincent by Clio into NetDocuments delivers the most comprehensive, globally connected legal research experience available today.

The foundation of Vincent by Clio is the Clio Library, a proprietary, continuously updated database spanning the U.S., U.K., Europe, APAC, and more than 100 additional jurisdictions. It contains more than one billion editorially enriched legal documents, maintained by expert editorial teams.

Through this integration, legal professionals can:

  • Conduct international legal research without leaving NetDocuments.
  • Analyze statutes, cases, and precedents using Vincent by Clio capabilities.
  • Automatically preserve research results and AI-driven insights within governed document workspaces.

“Our expanded partnership with NetDocuments is a major step forward in connecting global legal knowledge with the tools lawyers use every day,” said Dan Hoadley, Senior Director, Product Management at Clio. “By integrating our AI-powered research and extensive international legal library directly into NetDocuments, we’re enabling legal professionals around the world to access the information they need with confidence, security, and speed.”

Marketing Technology News: The ‘Demand Gen’ Delusion (And What To Do About It)

Driving the Future of Connected Legal Work

The NetDocuments–Vincent by Clio collaboration underscores the growing demand for interoperable, international legal AI ecosystems.

Through ndConnect, every integration — from global research platforms to generative AI tools — is built on a shared foundation of identity, governance, and document-level control.

“The future of legal work is connected,” added Hauck. “With ndConnect, firms can combine trusted international legal research from Vincent by Clio with their own work product to generate richer, more complete outcomes — securely, intelligently, and at scale.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Thanks and Oztix Join Forces to Make Every Ticket Purchase More Rewarding

By
PRNewswire
-
0
Thanks and Oztix Join Forces to Make Every Ticket Purchase More Rewarding

Thanks, the customer-first native ad network on a mission to make people fall in love with advertising again, announced a new partnership with Oztix, Australia’s largest independent ticketing company.

The collaboration integrates Thanks’ AI-powered post-purchase media monetisation platform across Oztix’s digital ecosystem. Fans can now discover contextually relevant offers from travel and dining to merchandise and experiences, at the perfect moment: right after securing their tickets.

Thanks and Oztix Join Forces to Make Every Ticket Purchase More Rewarding

As part of the rollout, Thanks and Oztix will jointly support Make-A-Wish® Australia, with a portion of proceeds donated each quarter to help grant life-changing wishes to Australian children with critical illnesses. The initiative ensures that every ticket purchase contributes to creating joy, both for fans attending events and for families across Australia.

Marketing Technology News: MarTech Interview with Haley Trost, Group Product Marketing Manager @ Braze

“Oztix is a cornerstone of Australia’s live-event scene, connecting millions of fans to the experiences they love,” said Steve Tesoriero, Founder and Co-CEO of Thanks. “We’re thrilled to partner with a team that truly values its audience and is willing to innovate to add more meaning to every ticket purchase. Together, we’re building on the same AI-powered platform trusted by major brands like eBay, Linktree, and Booking.com, and expanding it into the world of live events, making post-purchase moments more valuable for everyone involved.”

For more than two decades, Oztix has been built on partnerships – with promoters, venues, artists, and communities. The company is well-known across the live entertainment and events industry for championing initiatives that support and strengthen the industry itself. This new collaboration with Thanks introduces a fresh way to give back by enabling fans to connect with and contribute to charitable causes directly through their ticket purchase experience. Together with Thanks’ quarterly donations, it’s a shared effort to bring more meaning to every event moment.

Marketing Technology News: From Data to Impact: How AI is Transforming Interactive CTV Ads

“Together, we’re showing how retail media and community can work side by side – creating rewarding experiences for fans while giving back. Many of us are parents ourselves, so giving back to Make-A-Wish feels deeply meaningful. It’s about spreading the same joy and connection we see at live events to children and families who need it most,” said Stuart Field, Co-Founder and Managing Director of Oztix.

This partnership marks another milestone in Thanks’ expansion across the Australian market and reflects its commitment to building more human, more rewarding moments for consumers, brands, and communities alike.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

ROME Insights Launches First-of-Its-Kind Framework to Measure Emotional Impact and ROI of Live Events

By
PRNewswire
-
0
Evertune Launches Topic Relevance and Brand Relevance: New Metrics Reveal Which Content Sources Actually Influence AI's Brand Perceptions

Rome Insights

A new venture co-founded by event tech innovator Justin Zebell and Chief AI & Marketing Officer Bob Hutchins introduces Return on Memorable Experiences (ROME), a technology that combines attention data with AI-powered emotional analysis to prove event value.

ROME Insights, a new data analytics/AI startup focused on live event measurement, announced the launch of ROME (Return on Memorable Experiences), a framework designed to measure what matters most at conferences, trade shows, and corporate gatherings: the quality of human attention and emotional engagement.

Co-founded by Justin Zebell, a veteran of event technology and experience design, and Bob Hutchins, a marketing executive and AI strategist/researcher, ROME Insights addresses a gap that event organizers have struggled with for years. Traditional metrics like attendance numbers and booth visits tell only part of the story. ROME captures the depth of engagement and the lasting impression an event creates.

Marketing Technology News: MarTech Interview with Haley Trost, Group Product Marketing Manager @ Braze

“We built ROME because the events industry has been measuring the wrong things,” said Zebell. “Organizers need to prove value to sponsors, stakeholders, and attendees. ROME gives them a way to do that with data that reflects real human experience.”

The ROME framework integrates multiple data streams, including behavioral attention tracking and qualitative and quantitative analysis, to produce a composite score that reflects both immediate engagement and long-term recall. The result is a clear, defensible metric that event teams can use to justify budgets, refine programming, and demonstrate impact.

“Live events are one of the few places where people still gather in person to learn, connect, and be moved by ideas,” said Hutchins. “ROME helps organizers protect and prove the value of that experience in a world that demands measurable outcomes.”

Marketing Technology News: From Data to Impact: How AI is Transforming Interactive CTV Ads

ROME Insights will work with event organizers, trade show producers, and corporate experience teams to implement the ROME methodology across a range of event formats. The firm also offers consulting services to help clients interpret findings and apply insights to future event design.

Early adopters of the ROME framework and technology have reported stronger sponsor renewals, more confident budget approvals, and a clearer understanding of which moments during their events create the most value.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Research Teams Not Using AI are Four Times More Likely to Lose Organizational Influence

By
PRNewswire
-
0
Research Teams Not Using AI are Four Times More Likely to Lose Organizational Influence

Qualtrics report reveals widening competitive gap as AI-first research teams capture significantly more budget and strategic influence

78% of researchers predict AI agents will run more than half of all research projects by 2028

Qualtrics’ Ali Henriques: “The research teams embracing AI build advantages that latecomers will find difficult to overcome”

Research teams still using basic AI functionalities are four times more likely to lose organizational influence than teams embracing purpose-built AI for market research—and the competitive gap is widening fast, according to the 2026 Market Research Trends report from Qualtrics.

Seventy-two percent of teams using synthetic responses, agentic AI, and purpose-built capabilities report their organizations depend on research significantly more than a year ago, translating directly to budget gains. Meanwhile, traditional teams were nearly twice as likely to see flat or declining demand for their research (37% vs. 20%).

“In today’s fast-moving economies, rapid access to consumer insights is a huge advantage, and the research teams embracing AI build advantages that latecomers will find difficult to overcome,” said Ali Henriques, Executive Director of Edge at Qualtrics. “The research teams gaining strategic influence are reimagining what research looks like across the entire organization, they’re conducting different kinds of research, asking bigger questions, and moving earlier in the innovation cycle.”

Marketing Technology News: MarTech Interview with Kurt Donnell, CEO @ Freestar

Purpose-built AI platforms for Market Research deliver strategic advantage over generic tools

AI adoption in market research has reached a tipping point. While more than half of researchers (53%) now use AI regularly and nearly nine in ten have experimented with it, they are increasingly choosing purpose-built capabilities over generic tools. AI embedded directly in research software has grown from 62% to 66%, while general-purpose AI tools like chatbots have dropped from 75% to 67%.

The research teams winning budgets and delivering impact have moved to specialist capabilities. Conversational analytics (49% adoption) enables researchers to get richer insights from consumers in the experience. AI for visual content analysis (49% adoption) extracts qualitative insights from focus groups and customer interviews at scale in hours rather than weeks.

Teams using synthetic research data are doing fundamentally different work and delivering greater strategic value: researchers who have integrated synthetic data are 11% more likely to engage in early-stage innovation, 7% more likely to conduct go-to-market research, and 5% more likely to perform final product testing. Among researchers who have adopted synthetic data, 45% now view it as their most reliable data source, outpacing traditional online panels. Organizations like Gabb are using Qualtrics’ purpose built synthetic model, which is proven to outperform generic LLMs and produce results nearly identical to human responses, to reduce fielding costs, shorten time to insights, and expand audience reach.

“Synthetic data became our ‘cultural radar’—cutting research timelines from a week to hours while giving us confidence to test messaging against emerging trends. The blended approach lets us move faster on early-stage testing, then validate high-stakes decisions with human panels.” – Garred Sheppard, Marketing Research Director, Gabb

Research teams improve efficiency and democratize insights with AI agents

Researchers are bullish on agentic AI’s potential: 15% are actively using AI agents and 78% believe research agents will handle more than half of projects end-to-end within three years.

Research agents improve research capacity without adding headcount and the impact is measurable. The majority of researchers (84%) regularly using agentic AI report their team’s research efforts have become significantly more efficient, compared to 68% of those who haven’t tried it yet.

“Equipped with the right AI tools, research teams can allow product managers to test concepts without submitting tickets. Marketing teams can analyze sentiment without waiting for reports. Executives can explore markets without going through intermediaries. The barrier to insights is no longer specialist knowledge. It’s simply asking the right question,” added Henriques.

Marketing Technology News: Programmatic Ad Platforms With Unique AdTech Features

Leadership-team misalignment with individual contributors hinders AI execution

Even organizations investing heavily in AI face an execution problem that’s costing them competitive advantage.

Research leaders believe they’re innovating (39% say AI has revolutionized their processes) while frontline teams remain skeptical (only 19% agree). The adoption, expertise, and confidence in AI tools gap is equally stark:

  • 5% of leaders fear layoffs due to AI vs. 15% of individual contributors
  • 68% of leaders consider themselves synthetic data experts vs. 41% of individual contributors
  • 84% of leaders have experimented with synthetic research vs. 68% of individual contributors
  • 79% of leaders are confident in synthetic data quality vs. 61% of individual contributors

This misalignment wastes budget on underutilized tools and allows competitors with better organizational alignment to move faster while leaders believe they’re already innovating.

“When frontline teams don’t buy in, expensive AI tools go unused and competitors with better alignment move faster,” said Henriques. “Organizations need to bridge this divide by establishing shared definitions of success, providing hands-on training, and ensuring teams at every level understand both the potential and practical application of new AI capabilities.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

1...127128129...4,426Page 128 of 4,426

About Us

MarTech Series is a leading publishing platform that provides daily updates on marketing technology news, in-depth interviews with industry leaders (such as CMOs and product heads), and expert-led insights on topics like AI/ML, analytics, and marketing automation. As part of the iTech Series network, it acts as a "Brand to Demand" partner.

Quick Links

Visit our Other Sites

Follow Us

Interested in our Customized Editorial Services? Please fill your details and we'll get in touch with you!

FILL YOUR DETAILS
Brought to you byiTechSeries LogoCopyright © 2026 MarTech Series. All Rights Reserved.Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.