Search
Home Blog Page 131

Ahold Delhaize USA Marks Major Omnichannel Milestone, Completes Rollout of Proprietary Digital and E-commerce Platform

By
Globe Newswire
-
0
Ahold Delhaize USA Marks Major Omnichannel Milestone, Completes Rollout of Proprietary Digital and E-commerce Platform

Addition of Hannaford to the Platform Completes Multi-Year Rollout, Advancing Omnichannel Growth and Enhancing Customer Experience

Ahold Delhaize USA announced the completion of the rollout of its proprietary digital and e-commerce platform for all five U.S. brands – Food Lion, The GIANT Company, Giant Food, Hannaford and Stop & Shop. This milestone was marked as Hannaford transitioned to the platform this fall. The modern, cloud-based architecture enables the Ahold Delhaize USA brands to collectively serve more than 26 million customers each week.

“This achievement represents the culmination of a journey to create a scalable digital and e-commerce platform that meets the evolving needs of customers and positions Ahold Delhaize USA brands for growth,” said Keith Nicks, Chief Commercial and Digital Officer for Ahold Delhaize USA. “We’re excited now to harness the full potential of the platform to continue to accelerate omnichannel capabilities, deliver more seamless experiences and innovate for the future.”

The completion also comes on the heels of Ahold Delhaize’s announcement of e-commerce profitability. The first brand launched in 2020, and the subsequent rollout included phased implementations across more than 2,000 stores and robust e-commerce businesses, contributing to Ahold Delhaize USA companies’ annual sales of $59 billion. It now powers thousands of daily online orders and digital interactions, supporting the advancement of the company’s Growing Together strategy.

Marketing Technology News: MarTech Interview with Liat Barer, Chief Product Officer @ Odeeo

Developed and managed by in-house technology teams, the platform serves as the foundation of Ahold Delhaize USA’s digital ecosystem, powering e-commerce, digital engagement and personalized customer experiences for each brand, including improved site performance, simplified account management, personalized promotions, a more integrated online ordering and fulfillment experience, and enhanced opportunities in advertising and retail media. The platform also enables faster deployment of new features and efficiency of resources across the Ahold Delhaize USA portfolio.

“Completing the platform rollout across all brands is not just a technology milestone, it’s a business transformation,” added Nicks. “We’re proud of the teams whose collaboration and commitment have made this possible, and we’re energized by the innovation this foundation will continue to unlock.”

With all five brands now on the proprietary platform, Ahold Delhaize USA continues to advance its leadership in digital transformation and omnichannel retail, strengthening its ability to meet customer needs today and innovate for tomorrow’s opportunities.

Marketing Technology News: What Marketers Need to Know About the European Accessibility Act

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Catsy PIM Software Launches AI-Powered Multi-Language Translation

By
MTS Staff Writer
-
0
Catsy Becomes the First PIM to Launch Model Context Protocol Integration (MCP)

Catsy

Catsy launches AI translation for 95+ languages, delivering culturally-aware product content that helps manufacturers scale globally in hours, not months.

Global manufacturers can now generate native-quality product content in 95+ languages with cultural nuances and local market preferences built-in.

Good news for global manufacturers: Catsy has launched its AI-powered multi-language translation engine, making it the only PIM solution that delivers culturally-aware product content across 95+ languages—transforming how industrial companies scale internationally.

Flashback: Export teams juggled expensive translation agencies, inconsistent terminology across markets, and months-long localization cycles. Technical specifications got lost in translation, compliance requirements varied by region, and nobody knew if product descriptions resonated with local buyers.

The big picture: Global expansion requires more than literal translation—it demands cultural intelligence. Catsy’s AI translation engine understands industrial terminology, regional compliance standards, and local market preferences, ensuring your hydraulic pumps sound as compelling in German as your pneumatic cylinders do in Mandarin.

Marketing Technology News: MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast

Global expansion shouldn’t take months of translation delays. Our AI gives manufacturers the cultural intelligence to launch products worldwide simultaneously.”

— Ceejay Teku, Founder & CEO of Catsy

What makes this different from basic translation tools? Catsy’s AI translation delivers culturally-intelligent global content with:
Native-quality accuracy: 98% translation precision for technical specifications and marketing copy
Cultural adaptation: Product descriptions automatically adjust for local market preferences and buying behaviors
Industry-specific terminology: Pre-trained on industrial vocabularies across mechanical, electrical, and chemical sectors
Compliance integration: Automatic adaptation of safety warnings and regulatory information by region
Brand voice consistency: Maintains your company’s tone and messaging across all languages
Instant scalability: Transform your entire product catalog in hours, not months

Between the lines: Generic translation services treat product data like generic text. Catsy’s AI understands that a “ball valve” in Texas needs different positioning than a “ball valve” in Tokyo—same product, different market context, different customer needs.

The impact: Global teams stop waiting months for translation approvals and start launching products worldwide simultaneously. Marketing managers can test new markets without massive localization budgets. Customers get product information that actually makes sense in their language and cultural context.

In the real world: A leading automation components manufacturer used Catsy’s AI translation to enter 12 new European markets in six weeks. “We went from 18-month localization cycles to same-day global launches,” says their international expansion director. “When we launched our new sensor line, our German distributors said the product descriptions sounded more natural than our previous professionally-translated content. Our Italian partners immediately understood the value propositions because they were culturally relevant, not just linguistically correct.”

The technology behind it: Catsy’s AI translation engine leverages advanced neural machine translation trained specifically on industrial product data, technical documentation, and B2B marketing content. Unlike general-purpose translators, the system understands product relationships—when translating “compatible with Series X mounting brackets,” it ensures technical compatibility terms remain consistent across your entire global catalog.

Cultural intelligence built-in: Every translation incorporates market-specific intelligence. Key capabilities include:
Regional adaptation: German customers prefer detailed technical specifications; Japanese buyers value quality certifications; American audiences respond to efficiency benefits
Compliance awareness: Automatically includes required safety warnings, CE markings, and regulatory disclaimers for each target market
Local terminology: Uses regionally-preferred technical terms—”spanner” vs “wrench,” “earth” vs “ground”
Market positioning: Adjusts value propositions based on what drives purchasing decisions in each region

Early adopter thoughts: “We were hesitant about AI translation for our precision instrumentation catalogs,” says a global sales manager at a major measurement equipment manufacturer. “But Catsy’s system understood our technical vocabulary better than human translators who weren’t familiar with our industry. Our French distributors said the product sheets finally explained features the way their customers think about them. Our Japanese partners saw a 60% increase in quote requests because the specifications were presented in their preferred format.”

Translation that actually works: The AI engine pulls directly from your existing Catsy product data, technical specifications, and approved marketing content. No manual translation management, no version control nightmares, no outdated multilingual catalogs. When your product team updates specifications in English, international markets see culturally-adapted content in their local languages within minutes.

The ROI is immediate.

Beyond faster international launches, manufacturers report significant measurable improvements:
85% reduction in translation costs and timelines
73% increase in international lead quality
Better global brand consistency through unified terminology management

Looking ahead: Catsy’s product team is developing predictive localization features that automatically suggest which products to prioritize for specific markets based on regional demand patterns and competitive analysis. Imagine your PIM automatically recommending which hydraulic components to launch in Southeast Asia based on local infrastructure projects and seasonal buying patterns.

Beyond basic translation: Catsy’s AI translation transforms every global market entry:
Comprehensive localization: Create region-specific catalogs with appropriate imagery, certifications, and pricing formats
Dynamic market adaptation: Automatically adjust product positioning based on local competitive landscapes
Proactive compliance: Generate market-specific documentation with required regulatory language and safety warnings

Cultural intelligence that drives sales: Generic translations confuse international customers and hurt conversion rates. Catsy ensures every global product description resonates with local buyers. Your “heavy-duty industrial pump” becomes “hochleistungs industriepumpe für kontinuierlichen betrieb” in Germany—emphasizing the continuous operation that German engineers prioritize, not just literal translation of “heavy-duty.”

Global consistency that builds brands: Transform product knowledge into international revenue opportunities:
Unified terminology: Maintain consistent technical language across all markets while adapting cultural context
Brand voice preservation: Keep your company’s unique positioning and personality intact across languages
Strategic market entry: Turn every product launch into a coordinated global opportunity with simultaneous multilingual availability

By the numbers: Early users achieved measurable international results in their first quarter:
95% improvement in translation speed and accuracy
67% increase in international conversion rates

The bottom line: Catsy transforms your product catalog into a culturally-intelligent global sales weapon that speaks every customer’s language—literally and figuratively.

What’s next: AI-powered translation launches today for all Catsy customers. Global manufacturers ready to scale internationally without translation bottlenecks can explore Catsy PIM & DAM to see how cultural intelligence accelerates their worldwide expansion.

What is Catsy and How it Works?
Catsy is the leading all-in-one Product Information Management (PIM) and Digital Asset Management (DAM) platform designed to help brands, manufacturers, and distributors deliver a consistent, powerful product experience across every channel—and now every language.

At its core, Catsy centralizes product data and digital assets into a single, unified source of truth—eliminating silos, reducing errors, and empowering teams to work smarter globally. Whether it’s technical specifications, marketing descriptions, compliance documentation, or multimedia content, Catsy ensures that every detail is accurate, culturally-appropriate, and ready for any international market.

Here’s how Catsy works:
Centralize – Import all product information and digital assets into one secure, cloud-based platform
Enrich – Enhance product content with detailed attributes, culturally-aware copy, and regionally-appropriate brand assets
Collaborate – Streamline global workflows with automated translation, cultural adaptation, and multi-market approval processes
Distribute – Publish localized product content seamlessly to international eCommerce platforms, regional catalogs, and local distributor portals

The result? Faster global launches, consistent international branding, and a scalable foundation for worldwide omnichannel growth. Catsy PIM DAM isn’t just software – it’s a strategic partner that helps businesses unlock global efficiency, reduce localization costs, and deliver superior product experiences to customers in every corner of the world.

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Cresta Unveils Four Products at Cresta Wave to Unleash the Potential of Human and AI Agents

By
PRNewswire
-
0
Cresta Unveils Four Products at Cresta Wave to Unleash the Potential of Human and AI Agents

New capabilities announced at Cresta Wave give businesses greater reach, control, and confidence as they transform the customer experience with AI

Cresta, the leading customer experience AI platform for human and AI agents, unveiled four major innovations at its first annual customer conference, Cresta Wave, that will define the future of the customer experience center.

Introducing the new capabilities onstage at Cresta Wave in front of an audience of customer and technology leaders from Fortune 500 companies, Cresta CEO Ping Wu outlined Cresta’s vision for the sector’s next chapter.

“AI will create a superhuman customer experience workforce,” said Ping Wu, CEO of Cresta. “Today at Cresta Wave, we revealed four solutions that will unleash the full potential of every agent, both human and AI. Now enterprises can serve any customer, anywhere, with unprecedented control, visibility, and operational confidence, providing a world-class experience every time.”

Marketing Technology News: MarTech Interview with Liat Barer, Chief Product Officer @ Odeeo

The new capabilities include:

Break the Language Barrier: Real-Time Translation & Multilingual AI 
Remove one of the oldest and most challenging obstacles in the customer experience: the language barrier.

Cresta’s Real-Time Translation and multilingual AI capabilities allow businesses to serve any customer, anywhere. Real-Time Translation enables human agents to speak with and understand customers in four different languages, expanding to dozens more in the coming months. Cresta’s AI Agents now speak 30+ languages across voice and chat, removing the frustration customers feel by not being served in their native language. And with multilingual AI Analyst capabilities, Cresta AI Analyst can uncover insights hidden in conversations in 30+ languages.

Empower a Hybrid Workforce: Agent Operations Center
Orchestrate every customer interaction in real time with a new role: the AI Supervisor.

The Agent Operations Center  is the unified command hub for businesses to oversee every live conversation – human or AI-led – from one place. It empowers supervisors with real-time visibility, live guidance, and instant intervention tools, so enterprises can deliver service that’s accurate, compliant, and consistently on brand. The Agent Operations Center creates a new role for AI Supervisors, who can whisper or jump into AI Agent conversations when needed, resolving issues quickly and improving customer satisfaction. The Agent Operations Center creates a symbiotic relationship between humans and AI in one cohesive workforce.

Marketing Technology News: What Marketers Need to Know About the European Accessibility Act

Know What to Automate Next: Automation Discovery
Take the guesswork out of automation decisions.

Automation Discovery  shows businesses exactly which conversations to automate first, and how to do so. The solution combines analytics on volume, complexity, and resolution into a clear readiness score, alongside projected ROI. The solution maps conversation flows, highlights successful paths and common deviations, and even generates workflow prompts to get companies started on automating with AI Agents. With Cresta Automation Discovery, businesses prioritize AI Agent deployments with confidence, reduce time-to-value, and lay out a clear roadmap for what to automate now and in the future.

Democratize AI Agent Design: Prompt Optimizer
Design AI Agents like a pro.

Cresta’s AI Agent Prompt Optimizer helps enterprises build and refine high-performing AI Agents faster and with confidence. It delivers guided, best-practice recommendations for formatting, coherence, and content, reducing trial-and-error and helping customers reach value sooner. With simple, easy-to-follow guidance, Prompt Optimizer allows anyone, technical or not, to hone AI Agents and improve their performance over time.

Wu added, “Today’s launches are a major step forward toward a customer experience center where humans and AI work together as a hybrid workforce to elevate every conversation, all in one unified platform.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Reach3 Insights Promotes Emerging Leaders Across North America

By
MTS Staff Writer
-
0
Reach3 Insights Promotes Emerging Leaders Across North America

reach3

Promotions highlight the company’s investment in talent and expansion across key industries

Reach3 Insights, a full-service insights consultancy that is pioneering AI-accelerated, conversational research methods, nannounced a series of promotions across its North American offices, recognizing the internal talent driving the company’s growth and innovation in immersive mobile chat-based, conversational research.

The promotions include:
– Mackenzie Hollister, Vice President, Chicago
– Bre Armstrong, Vice President, Financial Services & Technology
– Charlie Newport-Tucker, Senior Research Consultant, Toronto
– Jordi Castelli, Research Consultant, Financial Services & Technology
– Emma Ruedisueli, Senior Research Associate, Chicago
– Carly Miller, Senior Research Associate, Chicago
– Kaeli Papoff, Senior Research Associate, Toronto

Marketing Technology News: MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast

Our people are the foundation of everything we do. They bring together empathy, analytical rigor and methodological creativity to help our clients to better understand real human experiences…”

— Matt Kleinschmit, CEO of Reach3 Insights

“These promotions reflect the incredible depth of skill and passion across all aspects of our business,” said Matt Kleinschmit, CEO of Reach3 Insights. “At Reach3, our people are the foundation of everything we do. They bring together empathy, analytical rigor and methodological creativity to help our clients to better understand real human experiences in a changing world.”

This new batch of promotions reflect Reach3’s growth in key industries, including financial services, consumer goods, technology, entertainment, healthcare and pharma. It’s driven by the increasing adoption of AI-accelerated, conversational techniques, which Reach3 (along with its sibling companies Rival Technologies and Angus Reid Group) has pioneered over the past seven years. Recent research-on-research shows that this modern, immersive method of capturing feedback increases engagement across all age groups and captures up to 8x richer insights.

As Reach3 continues to grow, the company is expanding its reach with multinational clients and technology-fueled global research capabilities, while maintaining a culture built on collaboration, curiosity and innovation.

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

TeleVoIPs Announces Full Verizon Network Support for Branded Caller ID

By
MTS Staff Writer
-
0
TeleVoIPs Announces Full Verizon Network Support for Branded Caller ID

Now Available on Verizon and T-Mobile Networks!

TeleVoIPs is thrilled to announce that Verizon’s wireless network now fully supports Branded Caller ID, marking a major milestone in helping businesses connect with customers more effectively and securely.

TeleVoIPs customers can now display their verified business name, logo, and call reason on mobile devices when calling Verizon subscribers. With branded identity displayed alongside the call, businesses can stand out from spam and robocalls, ensuring their important calls are recognized, trusted, and answered.

Branded Caller ID is available now for all TeleVoIPs business customers.

Marketing Technology News: MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast

Branded Caller ID: A Smarter Way to Build Trust

Branded Caller ID, powered by TeleVoIPs, enhances credibility, consistency, and customer confidence while improving answer rates for sales, service, and support teams. When paired with STIR/SHAKEN call authentication, AI-powered call summaries, and CRM integrations, TeleVoIPs continues to lead the industry in modern, transparent, and customer-first communication solutions.

Why It Matters

Builds trust: Verified business calls stand out from spam and scams.
Boosts answer rates: Customers are more likely to answer calls they recognize.
Enhances brand consistency and customer confidence: Display your business name, logo, and reason for calling exactly as intended.
Available to more users: Verizon and T-Mobile now support Branded Caller ID.

“With Verizon’s full support, we’re thrilled to expand branded calling coverage nationwide,” said Grant Baxley, CEO at TeleVoIPs. “This gives our customers another powerful way to ensure their calls are trusted, recognized, and answered.”

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

The Power of Conversation: How Modern Advertising Sparks Engagement and Community Connection

By
MTS Staff Writer
-
0
BestStartupStory Receives Social Media Advertising License from the National Media Authority of the United Arab Emirates

In fast-moving digital world, attention spans have become the new currency. Brands across every industry are searching for ways to stand out—not through louder messaging, but through smarter storytelling. The new goal isn’t just visibility; it’s conversation. Modern advertising thrives when people start talking, tagging, and sharing.

This shift toward engagement-based marketing has transformed the landscape. Traditional ads once measured success by impressions and clicks, but today’s campaigns are judged by how often they spark interaction. When an ad inspires a conversation, it does more than sell a product—it creates a sense of community around the message.

The Evolution of Attention

The digital era has redefined what it means to “get noticed.” With thousands of ads competing for a single moment of attention, the audience’s first instinct is often to scroll right past. But when an advertisement strikes the right emotional chord—whether through humor, nostalgia, or curiosity—it interrupts that scroll.

Instead of being forgotten, the message becomes part of an online exchange. People tag their friends, make jokes, or share personal experiences related to the ad. In a matter of hours, a local message can reach far beyond its original audience through simple conversation.

The most powerful ads don’t scream for attention—they whisper something people can’t stop repeating. The goal isn’t just to reach the audience; it’s to make them part of the story”

— Brett Thomas

The magic lies in the psychology of participation. When people discuss something, they begin to take ownership of the message. That personal investment transforms the ad from a broadcast into a shared experience.

The “Talk Factor”

Advertising that causes conversation doesn’t rely on complex data analytics alone. It’s rooted in a timeless principle: people love to share things that make them feel something.

Marketing Technology News: MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast

A well-crafted campaign doesn’t just tell an audience what to think—it invites them to respond. That might mean asking a question, making a bold statement, or even creating a funny twist on everyday life. The best ads give people something to talk about at the coffee shop, in the car, or online with a quick “Did you see this?”

Brett Thomas, owner of Jambalaya Marketing in New Orleans, Louisiana, explains it simply:

“The most powerful ads don’t scream for attention—they whisper something people can’t stop repeating. The goal isn’t just to reach the audience; it’s to make them part of the story.”

According to Thomas, the success of any campaign in 2025 is measured not by clicks, but by chatter. “If people are tagging their friends or debating in the comments, that ad is alive,” he adds.

Building Content that Travels

The secret to shareable content isn’t necessarily humor or shock value—it’s relatability. Campaigns that capture a universal truth or everyday frustration often gain traction faster than high-budget productions.

An example can be found in local culture marketing, where community pride and inside jokes become creative fuel. A funny reference to potholes, weather, or neighborhood quirks can go viral because it feels personal.

Even major national brands are now leaning into this local-first approach, tailoring messages to specific regions or cultural identities. The goal is connection, not just exposure.

The Tag Effect

Tagging has become one of the most powerful organic growth tools in modern marketing. When someone tags a friend in a post or comment, the algorithm treats it as an endorsement. That one simple action expands reach, builds relevance, and deepens audience trust.

For small businesses, this kind of engagement often outperforms paid advertising. A post that gets people talking generates momentum that no algorithm update can suppress. Every comment, reaction, and share acts as a micro-referral—a modern version of word-of-mouth advertising, amplified by social media platforms.

The Role of Humor and Humanity

Humor remains one of the most effective tools for sparking conversation. When an ad makes people laugh, it lowers defenses and encourages participation. But humor alone isn’t enough—it has to be grounded in authenticity.

Audiences are increasingly savvy about what feels forced or corporate. The most successful advertising in 2025 embraces imperfection. It might include a typo that becomes an inside joke, a video filmed on a phone instead of a studio, or a real employee featured instead of an actor. These human touches remind viewers that there’s a real story—and real people—behind the message.

Technology Meets Authenticity

Artificial intelligence, data analytics, and predictive algorithms now play major roles in identifying audience behavior. Yet even the most advanced systems can’t fabricate genuine connection.

The next generation of marketing isn’t about automation—it’s about amplification. Technology helps deliver messages faster, but conversation keeps them alive longer. A clever caption, an honest confession, or a witty visual punchline can still outperform the most expensive ad buy when it resonates emotionally.

Thomas points out that the creative process itself is evolving. “The best campaigns aren’t designed for perfection—they’re designed for participation,” he notes. “The goal is to start a conversation, not end it.”

Conversation as Currency

In a world where engagement equals visibility, conversation is now the most valuable form of digital currency. Every tag, comment, and reply increases reach without increasing cost.

Brands that understand this dynamic are designing ads that act like social magnets—content that naturally attracts interaction instead of demanding it. Whether it’s a funny local video, a bold opinion, or a visually striking graphic, the principle remains the same: when people talk, the message spreads.

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

FieldEquip Introduces AI to Field Service Management with Launch of “FieldNote AI”

By
MTS Staff Writer
-
0
Biblewithlife Sets New Standard for Biblically Accurate AI Media

New intelligent agent helps field technicians instantly create professional work notes, saving hours in documentation time.

FieldEquip, a leading provider of field service management software for various industries such as oil & gas, industrial & mechanical services, announced the launch of FieldEquip AI, a new artificial intelligence framework designed to bring intelligence and automation to every part of field operations. The company’s first AI-driven agent, FieldNote AI, enables field technicians to automatically generate descriptive and professional job notes directly from the field — significantly reducing administrative burden and improving documentation accuracy.

“FieldNote AI represents a major leap forward in how field technicians capture and communicate work performed in the field,” said Dr. Prat Gupta, Founder & CEO of FieldEquip. “By using AI to generate professional field reports from short notes or voice inputs, we’re helping technicians focus more on the work that matters — and less on typing notes at the end of a long day.”

AI-Powered Productivity in the Field

FieldNote AI is built directly into the FieldEquip platform and uses advanced natural large language generation models augmented by organization’s internal knowledge base and industry-specific service data. The agent listens to technician inputs — whether typed or spoken — and instantly produces structured, polished work notes suitable for internal records and customer reports.

We expect early adoption to reduce note- taking time by 50-60%, with improved consistency across teams and faster turnaround of customer-facing documentation.

Marketing Technology News: MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast

Expanding the FieldEquip AI Platform

The launch of FieldNote AI marks the first in a planned suite of AI agents that will enhance different aspects of field service management, including scheduling, diagnostics, and preventive maintenance.

“Our vision with FieldEquip AI is to create an ecosystem of intelligent assistants that support every role — technicians, dispatchers, and managers alike,” said John Tarascio, Consulting Partner at FieldEquip. “FieldNote AI is just the beginning of a powerful evolution toward smarter, data-driven field service.”

Designed for Industrial Service Sectors

FieldEquip AI serves industries where precision, safety, and timely reporting are critical — including oil & gas, energy, equipment rental, utilities, and industrial maintenance. The integration of AI technology helps companies standardize documentation, improve compliance, and deliver a higher level of service transparency to customers.

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Introducing Ironclad’s Next Wave of AI Agents: Every Agreement is Now an Asset

By
PRNewswire
-
0
Introducing Ironclad's Next Wave of AI Agents: Every Agreement is Now an Asset

Under new Chief Technology Officer Sunita Verma, Ironclad bolsters AI vision and accelerates roadmap with Conversational Search and new specialized agents for contract intake and redlining

Ironclad, the leading AI contract lifecycle management (CLM) platform, announced early access to its next generation of AI technology. These latest releases advance Ironclad’s broader vision and approach to artificial intelligence: transforming static contracts into active assets through a unified network of intelligent agents, assistants, and AI-enabled features.

This announcement comes three months after the appointment of longtime Google veteran Sunita Verma as Chief Technology Officer. Bringing nearly two decades of experience in applications of AI in the enterprise, Verma has accelerated investment in Ironclad’s AI vision to create agentic workflows that can reason, coordinate, and act – all built on Ironclad’s secure, multi-model architecture.

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

Available today as part of an early access program, the latest product innovations utilize AI to accelerate contracting, surface information instantly, and deliver actionable insights. The three new releases allow Ironclad users to:

  • Eliminate tedious data entry and prevent costly errors when launching contract workflows: Ironclad’s Intake Agent automatically extracts metadata from third-party contracts and assists users with filling out launch forms to accelerate contract intake and ensure accuracy from the start.
  • Speed up first-pass redlining and scale compliance: The new Redlining Agent joins the existing family of agents powering Ironclad’s commercial legal AI assistant, Jurist, to propose redlines aligned to an organization’s playbooks.
  • Surface information and insights buried within existing contracts: Conversational Search allows users to ask questions of their contracts and get instant answers through a simple natural language search within Ironclad Repository.

These new solutions add to the existing family of agents within Ironclad, including:

  • Manager Agent: Routes and manages tasks across Ironclad’s family of AI agents to orchestrate workflows based on user prompts.
  • Review Agent: Identifies missing clauses, risky terms, and compliance gaps in contracts to reduce manual workloads and accelerate risk assessments.
  • Drafting Agent: Generates company playbooks, first-pass contract redlines, and email drafts from natural language prompts to streamline collaboration across teams.
  • Editing Agent: Suggests edits, flags inconsistencies, and applies standardized language to ensure compliance and faster contract updates.
  • Research Agent: Produces comprehensive research memos with Bluebook citations across 60+ verified legal databases to deliver accurate, authoritative information in real time.

“I’ve been working on AI – including enterprise applications of artificial intelligence – for nearly 20 years, and contracts are, hands down, one of the best use cases for AI in business,” said Sunita Verma, Ironclad’s new Chief Technology Officer. “Contracts are packed with immensely valuable unstructured data. With assistive and agentic AI, we are turning that passive content into active assets for the business enabling them to take meaningful action at exactly the right moment.”

Marketing Technology News: From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread

As AES accelerates its use of AI across its businesses, the Legal team leverages Ironclad’s Jurist to support that journey

The AES Corporation , a Fortune 500 global energy company, is integrating AI to increase operational efficiency, unlock new business opportunities, and deliver smarter, more sustainable solutions for customers. Within Legal, AI tools like Ironclad’s Jurist are helping streamline workflows and enhance impact, without compromising quality.

“We needed a tool that would allow us to interact with contracts using natural language prompts. Jurist has become an essential part of our toolkit. We use it to analyze contracts, summarize key terms, and especially to support redlining, which is one of our favorite features,” said Raquel Rodriguez, Assistant General Counsel for Technology at AES. “In our experience, other tools have not delivered the same quality in first-draft redlines based on instructions or precedents. Jurist supplements that function extremely well, helping us work faster, more efficiently, and increase the impact of our team.”

“Our philosophy is that AI will be everywhere our customers need it, whether in Jurist, our advanced legal assistant, or within our core CLM platform,” said Ironclad CEO Dan Springer. “When we launched our first wave of agents, it was just the beginning – those early learnings have shaped the next wave of innovation for Ironclad. We’re excited to continue giving our customers the power to reduce manual work, provide better insights, and drive more impact.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Docusign Launches Free Templates to Jump-Start Contracts

By
PRNewswire
-
0
Docusign Launches Free Templates to Jump-Start Contracts

New collection of 40 customizable contract templates to help small businesses create and send agreements in minutes

Docusign announced the launch of the Docusign Template Gallery, a new library of ready-to-use agreement templates designed to help individuals and businesses start and send some of the most frequently used contracts.

A faster start for every agreement
The Docusign Template Gallery speeds up the process of creating agreements by providing a library of pre-built templates for high-value, frequently used agreements, such as residential and commercial leases, purchase orders, offer letters, NDAs, Scope of Work agreements, and more.  With the new Template Gallery, people can:

  • Preview templates instantly on Docusign’s website
  • Open and edit them directly in Docusign using an existing account or free trial
  • Customize and send agreements for signature in minutes

Marketing Technology News: Martech Interview with Meena Ganesh, Senior Product Marketing Manager @ Box AI

Built with expertise derived from Docusign’s product, legal and design teams, the Template Gallery offers a trusted, time-saving way to draft and send agreements. Today, many businesses and teams still rely on an unreliable patchwork of solutions — stitching together past contracts or turning to generic AI tools that can’t guarantee accuracy or data security.

According to the U.S. Chamber of Commerce, 58 percent of small businesses reported using generative AI in 2025—up from 40 percent in 2024. Yet, a Docusign survey of 1,200 working professionals found that 78 percent believe AI tools need specialized contract-domain expertise to support legal decisions, and nearly 71 percent trust a dedicated enterprise contract AI solution over a general-purpose model for handling agreements.

Marketing Technology News: Feature-Rich to Functionally Effective: Adjusting your Martech Strategy

Expert-designed, built for real-world use
Developed with feedback from experts, each template follows legal best practices while remaining easily adaptable for each user’s specific needs. The templates are fully integrated into the Docusign platform, allowing users to quickly add fields and clauses.

“Individuals and businesses everywhere want to save time and move quickly on agreement creation, but shortcuts from generic AI tools introduce risk and the possibility of errors and inconsistencies,” said Peter Seeger, VP and Deputy General Counsel at Docusign. “Our Template Gallery is purpose-built to provide trusted templates to users that want speed and confidence at the same time.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

SOCi Ushers in the Era of the Agentic Workforce, Reaching 150,000 AI Agents Deployed and Completing 10 Million Local Marketing Tasks

By
PRNewswire
-
0
SOCi Ushers in the Era of the Agentic Workforce, Reaching 150,000 AI Agents Deployed and Completing 10 Million Local Marketing Tasks

Autonomous Genius Agents™ deliver 750,000 hours of real marketing work, helping brands show up, engage, and grow revenue across every location

SOCi Inc., the leading provider of agentic workforce solutions for multi-location enterprises, announced a major milestone, reaching more than 150,000 SOCi Genius Agents™ deployed that have now completed over 10 million local marketing tasks. SOCi’s Genius Agents have saved the enterprises they serve an estimated 750,000 hours of manual work, and helped them recapture nearly $2 billion in annualized local marketing value through improved visibility, engagement, and reputation performance.

Recognized by Fast Company as one of the World’s Most Innovative Companies, SOCi has reinforced its leadership as the premier Agentic AI platform in marketing, where AI doesn’t just assist humans, it does the work for them.

Marketing Technology News: MarTech Interview with Haley Trost, Group Product Marketing Manager @ Braze

The Evolution of AI: From Tools to an Agentic Workforce

Traditional AI tools generate insights or content but still require marketers to act. SOCi’s Agentic AI changes that. Its Genius Agents™ — including the Genius Search Agent, Genius Reputation Agent, and Genius Social Agent — are agentic workers trained on each brand’s voice, compliance rules, and local nuances.

Once trained, Genius Agents are cloned and deployed to every business location, handling critical but often-neglected local marketing tasks such as responding to reviews, publishing local posts, and optimizing search visibility. This work directly influences whether a brand appears in local search results or gets overlooked.

“Traditional AI is a tool that humans use to help them write or analyze better. Our Agents are autonomous; they execute even when the human isn’t logged in,” said Afif Khoury, CEO of SOCi. “Genius Agents deliver work at scale, turning what used to be missed moments into measurable business growth.”

Scale and Impact: 150,000 Agents Working for 500+ Brands

SOCi’s Genius Agents are now active across more than 500 multi-location enterprise brands spanning dozens of industries like retail, restaurant, financial services, healthcare and more. Recent examples include:

  • A top-three QSR brand deploying 20,000+ brand-trained Genius Agents to respond to customer reviews in real time.

  • A leading global beauty brand launched 6,000+ Genius Agents to optimize local search and social engagement.

Together, these deployments are reshaping how brands operate, truly scaling the strategy, creativity, and innovation of the human marketer to every location and customer.

“SOCi Genius lets us do more with less,” said Ashley Huebner, Marketing Director at NTY Franchise System. “It’s transformed our marketing from fragmented and manual to consistent and impactful — especially at the local level.”

Marketing Technology News: Cross-Department Collaboration with Marketing Workflow Automation: Enhancing Alignment Between Sales, Customer Service, and Marketing Teams

Closing the $54 Billion Local Marketing Gap

SOCi’s Local Visibility Index (LVI) research reveals that brands miss out on $54.1 billion annually due to poor local optimization and lack of engagement on search and social platforms. There’s simply too many tasks to do, and not enough resources or time to do them. As a result:

  • Over 50% of reviews go unanswered.
  • Nearly 90% of social comments never receive a response.

These missed interactions directly impact rankings in both traditional and AI-powered search results. SOCi’s Genius Agents form an agentic workforce that closes this execution gap, delivering the everyday marketing work that drives visibility, customer trust, and revenue.

But it’s more than just execution; Genius Agents are delivering measurable ROI across every channel. By responding to over three million reviews annually, optimizing two million search profiles, and managing millions of local social actions, Genius Agents have helped brands recapture nearly $2 billion in annualized value, including an estimated $270 million from improved reputation, approximately $1.2 billion from search visibility gains, and more than $500 million in recovered social media value.

“Ten million tasks completed means ten million times our customers showed up accurately, engaged authentically, and grew stronger relationships,” said Khoury. “And we’re just getting started.”

The Future of Marketing Execution Is Here

As AI reshapes consumer discovery across search, social, and generative platforms, SOCi’s agentic AI model gives brands a workforce that’s trained, governed, and ready to execute.

With 150,000 Genius Agents and growing rapidly, SOCi is redefining what it means to scale autonomous, on-brand, and outcome-driven marketing execution at every location.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

GoDaddy Brings Agentic AI to Small Businesses with Launch of Airo.ai

By
PRNewswire
-
0
GoDaddy Brings Agentic AI to Small Businesses with Launch of Airo.ai

Built to produce results from a single chat

GoDaddy launched Airo.ai, a Beta agentic artificial intelligence (AI) website and experience that turns a simple conversation into completed tasks for small businesses.

A business owner provides direction and Airo.ai infers the goal. It uses reason to plan and act across GoDaddy products and trusted services. Built on an extensible agent framework and GoDaddy’s proprietary data, it keeps improving through automated evaluations and human review. From proposing a business idea and registering a domain to building and publishing a Website Builder site, generating a logo, drafting policy templates, and even spinning up a hosted app, Airo.ai moves customers from intent to outcomes in minutes. Six agents are available at launch, with dozens more in development and new capabilities shipping weekly. To give it a try, visit Airo.ai.

“Small business owners do not want to master a tech stack; they want outcomes that help them start and grow their business,” said GoDaddy Chief Business Officer Gourav Pani. “GoDaddy Airo’s powerful agentic AI capabilities drastically reduces the usual weeks of setup time by handling multiple business tasks simultaneously, all through simple conversation.”

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

How Airo.ai works

Airo.ai uses proprietary data based on GoDaddy’s nearly 30 years of experience helping tens of millions of small businesses. The benefit of the Airo Agent is that it keeps the conversation in context, evaluates goals in real time and behind the scenes hands work to the best specialized agent to get the job done quickly.

The first six agents are:

  • Airo Agent — Orchestrates requests end-to-end: remembers businesses’ preferences over time, proposes step-by-step plans, delegates tasks to other trusted, specialized agents, tracks progress, and requests approval for significant actions (registering a domain or publishing a website, for example).
  • Airo App Builder — Converts a plain-language description into working web-apps hosted on GoDaddy. Generates web pages and components, wires forms, basic data storage, and common integrations—then deploys and returns a live URL.
  • Compliance Agent — Drafts tailored Privacy Policies and Terms of Service based on business type and location, produces editable documents, and inserts them into the site. Outputs are templates; independent legal review is recommended.
  • Domain Search and Registration Agent — Suggests brandable business names aligned to the user’s idea and voice, checks availability across popular TLDs, reserves the selected domain, and configures it for the site automatically.
  • Website Builder Agent — Builds and customizes GoDaddy Website Builder sites by selecting an on-brand theme and palette, generating or importing copy and images, setting up core pages (Home, About, Contact, Policies), enabling ecommerce or bookings, and configuring basic SEO settings.
  • Logo Agent — Generates brand-ready logo options with color, typography, and usage guidance, exports to common formats (including vector), and applies the chosen logo across the site and social media profiles.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

Built to incorporate new specialized agents, fast
Airo.ai’s modular architecture allows GoDaddy to rapidly create new specialized agents as trends or business needs evolve. New agents are rapidly developed and launched, ensuring small businesses have access to the latest tools and capabilities.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Workshop Debuts Four New AI Features, Positioning Itself as the Clear Leader in AI for Internal Communications

By
PRNewswire
-
0
Workshop Debuts Four New AI Features, Positioning Itself as the Clear Leader in AI for Internal Communications

Workshop, the internal communications platform used by more than 600 organizations, announced four new AI features that mark a major step forward for the fast-growing category of AI for internal communications — a space largely overlooked by mainstream AI tools despite representing billions of messages sent inside companies every year.

With today’s launch, Workshop becomes one of the first platforms to use AI not just to write internal content, but to streamline the entire workflow behind it — from drafting and design to searching, summarizing, and analyzing employee engagement.

Combined under the evolving umbrella of Workshop AI, these new capabilities represent one of the industry’s most comprehensive, purpose-built applications of artificial intelligence for internal communications teams.

“Most companies spend more time communicating with their employees than with their customers — yet almost no one is building AI tools specifically for that work,” said Rick Knudtson, Workshop CEO & Co-Founder. “Internal comms deserves its own AI moment. These new features are another step toward giving communicators tools designed just for them.”

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Four new features reshaping AI for internal comms

1. Full-message drafting inside Workshop’s editor

Internal comms teams can generate complete messages tailored to their tone, audience, and use case from right within the email editor. (Plus, you can generate subject lines and translate your emails in just a click, as well!)

2. Instant AI image generation

Communicators can create on-brand graphics simply by describing what they need, removing one of the biggest bottlenecks in visual internal storytelling.

3. AI semantic search for media and past campaigns

Instead of exact file names, Workshop AI understands intent — surfacing the right asset even if all you remember is “that one photo of the CEO with a bunch of balloons.”

4. Plain-language performance insights

Workshop AI translates campaign analytics into quick summaries written like an analyst’s report, eliminating spreadsheets and manual reporting (and they’re perfect for sharing with execs).

All four features are available today, with no setup required.

The releases fall under the company’s evolving umbrella of Workshop AI — a long-term strategy to help internal communicators work with more clarity, speed, and confidence. Though the name is new, the approach isn’t: AI has quietly shaped Workshop’s product for years, powering writing assistance, translations, analytics summaries, and everyday workflow shortcuts.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

Why AI for internal communications is an underserved opportunity

Internal communications teams face growing expectations: more updates, more channels, more visibility into impact. The work is high-volume, high-context, and often repetitive — making it a natural fit for AI.

Yet almost all major AI advancements have focused on marketing, sales, or engineering — not the communications discipline that reaches every employee, every week.

“Internal comms has always been high impact and high volume — the perfect environment for AI to genuinely help,” said Jamie Bell, Chief Marketing Officer at Workshop. “But communicators need AI that understands trust, tone, and context. That’s what we’re building.”

Workshop AI is designed to meet that moment, grounding its capabilities in three core pillars:

  • Content generation to move from blank page to polished message faster.
  • Data insights to help teams understand what’s resonating and why.
  • Workflow magic to quietly simplify recurring tasks throughout the day.

With more than 250 million employee messages sent through the platform to date, Workshop has one of the industry’s most robust data sets for understanding communication patterns, informing how Workshop AI continues to evolve.

Where Workshop AI is headed

Workshop is already developing additional capabilities across content, insights, and workflow, including:

  • Conversational analytics that help teams explore engagement data through natural questions.
  • The Workshop AI agent, a creative partner for building entire emails or pages from idea to completion.
  • Predictive insights that identify email fatigue or content saturation before they impact engagement.

These future releases build on Workshop’s commitment to making internal communications simpler, smarter, and more strategic.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Dynatrace Announces New Cloud Operations Solution for Microsoft Azure

By
Business Wire
-
0
Domino’s Slices Through the CTV Ad Space With New Interactive Gamebreaks Format

Provides customers with comprehensive visibility into their Azure environments, enabling automatic remediation, prevention, and optimization

Dynatrace,  the leading AI-powered observability platform, announced its next-generation cloud operations solution for Microsoft Azure. The solution introduces several new AI observability enhancements to cloud-native operations and is now in preview.

This new solution is purpose-built to empower platform teams to proactively manage cloud-native operations with unprecedented clarity and control. By providing comprehensive visibility into customers’ Azure environments, the experience aims to deliver deeper observability, helping customers prevent issues, remediate with ease, and optimize at scale.

As part of Microsoft Ignite, Dynatrace is showcasing how its platform powers Agentic and Generative AI initiatives in the Microsoft Azure cloud. By delivering AI-driven insights and automation, Dynatrace helps organizations eliminate complexity, accelerate cloud adoption, and enhance performance across their Microsoft ecosystem.

Marketing Technology News: MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast

Key enhancements of the new cloud solution include:

  • Comprehensive Visibility: Enables teams to gain deeper insight into cloud environments through expanded telemetry and metadata, supporting Agentic and Generative AI initiatives with seamless integration across Azure services.
  • Auto-Prevention: Proactive detection and prevention of emerging risks with ready-made health alerts, warning signals, and custom alert templates, empowering teams to proactively address issues in cloud-native workloads running on Azure Kubernetes or AI Foundry services.
  • Auto-Remediation: Intelligent automation helps address issues as they arise, reducing the likelihood of impact on end-users, whether workloads run on Azure Virtual Machines or Azure Functions.
  • Auto-Optimization: Continuous assessment and analysis of cloud resource utilization to enable optimal performance and cost efficiency.

“With the updated cloud solution from Dynatrace, we are setting a new standard for cloud operations,” said Steve Tack, Chief Product Officer at Dynatrace. “By delivering a best-in-class solution that provides customers with complete visibility into their Azure environments, we are helping them move closer to fully autonomous operations. We remain committed to empowering our customers to do more with less, enabling them to drive innovation in the cloud while maintaining visibility and control over increasing complexity.”

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

“We’re pleased to collaborate with Dynatrace to bring the powerful Dynatrace AI engine and advanced observability capabilities to Microsoft Azure customers,” said Heather Deggans, Vice President, Americas SDC Sales at Microsoft. “By integrating these innovations with Azure, we believe organizations can accelerate their cloud transformation, simplify operations, and achieve new levels of performance and reliability. This partnership will help empower our customers to fully leverage cloud and AI to drive meaningful business outcomes.”

At Microsoft Ignite, Dynatrace will demonstrate how its platform empowers Agentic and Generative AI initiatives in Azure, helping organizations accelerate innovation and optimize performance through AI-driven automation. The preview for the new Dynatrace cloud operations solution is active now, with broader availability planned for early 2026. Existing customers interested in early access are invited to register for the preview here and help shape the future of cloud operations.

Visit Dynatrace at Microsoft Ignite at booth 5438 to request a demo or join Dynatrace Quest to meet with an expert.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

TandemAI Closes $22M Series A Extension Round to Accelerate AI-Driven Drug Discovery

By
Business Wire
-
0
Biblewithlife Sets New Standard for Biblically Accurate AI Media

TandemAI announced it has secured a $22 million Series A extension to further develop its drug discovery platform, which combines advanced AI, physics-based computational methods, and wet lab capabilities. The round included both new and existing investors. Since its founding in October 2021, the company has raised over $80M.

With a team of more than 300 professionals, TandemAI’s AI-powered, fully integrated drug discovery engine has delivered over ten high-value, highly differentiated candidates that are now in—or soon to enter—clinical development. The company has also partnered with four of the world’s top ten multinational pharmaceutical companies, building a network of more than 150 global partners and clients.

Marketing Technology News: MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast

“TandemAI has successfully executed on its approach to build and commercialize a powerful drug discovery platform by integrating AI and physics-based computational technologies with wet lab techniques,” said Peter Zhao, Managing Director at V-Capital. “With this funding, the company and its outstanding team are well positioned to grow its existing small molecule business and, with the recent merger with Perpetual Medicines, capitalize on the significant emerging opportunities in peptide and antibody-peptide conjugate discovery.”

KHK Fund stated, “AI and advanced physics-based methods are now essential for drug discovery. TandemAI’s platform has notably enhanced R&D efficiency and success rates in small molecule and peptide drug discovery, driving rapid growth even during the pharmaceutical market downturn. We are pleased to support the company’s continued growth.”

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

“The financing is a strong vote of confidence in our progress to date and in our strategy,” said Jeff He, co-founder and CEO of TandemAI. “This funding will support AI and computational physics-based model development for multiple modalities, as well as wet lab capacity expansion to accommodate our rapidly growing client base.” Mr. He noted that the strategic merger with Perpetual Medicines also brought on board seasoned drug developers Kerry Blanchard, MD, PhD and Ved Srivastava, PhD, further enhancing TandemAI’s end-to-end drug discovery and development expertise.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Greenstone Systems Launches ‘Insights’

By
MTS Staff Writer
-
0
Greenstone Systems Launches ‘Insights’
Greenstone Systems Launches ‘Insights’

Turning Agribusiness Data into Action

Greenstone Systems, a Cultura company and leading provider of mid-market agribusiness software solutions, announced the official launch of Insights, a next-generation business intelligence (BI) platform designed to help grain, feed, and agribusiness operations transform operational data from core business systems, including ERPs such as AGRIS, into clear, actionable insights. Insights is a key addition to the Greenstone ecosystem today, with more ERP integrations on the horizon.

Following a successful pilot program with select customers, Insights is now broadly available to the agribusiness community—delivering dashboards, flexible alerts, and intuitive analytics that empower teams to make confident, data-driven decisions.

Marketing Technology News: MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast

From Data to Decisions

Insights transforms how agribusinesses view, share, and act on operational information. Connecting directly to the ERP, it unifies grain inventory, discounts, and contracts into a single reliable view. Users can monitor performance, spot trends, and respond instantly to market changes.

Key capabilities include:

– Near real-time visibility into grain movement and position from any device.
– Detailed discount and premium tracking to strengthen margin management.
– Alerts for unsigned or delayed contracts to protect revenue.
– Year-over-year customer insights to support strategic growth.
– Scheduled reports and notifications to keep teams aligned.

“Insights gives our customers a clearer line of sight into their business. We listened to what our customers needed most—simple, meaningful visibility—and built Insights to help them turn that information into confident, daily decisions,” said Duey Yliniemi, General Manager at Greenstone Systems.

That immediate access to reliable information is already changing how finance leaders approach reporting and analysis.

“From my perspective as a CFO, Insights enables me with immediate visibility without needing to run a report and then manipulate the data in Excel using pivot tables or other formats,” said Billy Wickham, CFO at Frontier Ag Inc.

Guided by Customer Experience

Developed in collaboration with pilot users, Insights reflects how agribusinesses actually work. Feedback from early adopters guided core design and functionality choices, ensuring the platform is practical, intuitive, and impactful.

“Being able to pull my customer information with ease anytime, anywhere is very helpful to me. If we’d had this last year, we would have caught an accidental payment in premiums instead of a subtraction in discounts with one of our larger customers,” said Carly Wheeting, Merchandiser at Glacial Lakes Energy.

Built for What’s Next

With its launch, Insights marks a new chapter in Greenstone’s ongoing investment in connected, data-driven agribusiness technology. The platform’s flexible foundation will continue to evolve, adding new dashboards, reports, and integrations that build on customer feedback and industry needs.

“Insights is more than a reporting tool—it’s a foundation for smarter, faster operations. It also sets the stage for more advanced analytics capabilities in the future, helping our customers unlock the full potential of their data,” said Duey Yliniemi, General Manager at Greenstone Systems.

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Marigold PR Launches PRplus: AI Influence for the New Era of Search

By
MTS Staff Writer
-
0
Ecer.com Pioneers the Digital Highway for Chinese Manufacturing with Full-Stack AI Solutions

Canadian PR agency positions B2B brands to compete as AI reshapes online discovery

As artificial intelligence (AI) becomes the default for online discovery, B2B businesses that are not investing in public relations risk disappearing from partners, customers, and investors. In response, Marigold PR, an award-winning B2B public relations agency, has launched PRplus: AI Influence, a strategic communications program designed to boost brand visibility in AI-generated search results through credible media coverage and discoverability tactics.

Research shows that over 80% of consumers now rely on AI-generated responses for at least 40% of their online searches, signalling a major shift in how brands are discovered and evaluated. Unlike traditional search engines, generative AI tools such as ChatGPT, Gemini, and Perplexity pull data almost exclusively from earned media and high-authority, third-party sources. A 2025 Muck Rack report found that 95% of links cited by generative AI models come from non-paid media, with nearly half of the citations for recent queries using journalism to inform answers. This means paid advertisements, branded blogs, and social content are no longer enough to support discoverability.

Marketing Technology News: MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast

PRplus: AI Influence was developed by Marigold PR to help companies stay visible as AI transforms how people find information. Designed for B2B brands across North America, with a focus on cannabis, technology, and industrial sectors, the program combines proven PR tactics with AI discoverability reporting. It helps businesses earn credible media coverage, increase citations in AI-generated search results, and track visibility across AI platforms. Each package includes key message development, a professionally written press release, targeted media outreach, an AI search audit, and post-campaign reporting with clear next steps.

“This is a turning point for communications. Generative AI is rewriting the rules. The brands that’ve been investing in PR are ahead of the curve and seeing the results, and those who haven’t yet have a real opportunity to gain ground,” says Katie Pringle, CEO and Co-founder of Marigold PR. “We always respond to change with strategy, and PRplus is a solution for our clients in a new era of search.”

For cannabis and other highly regulated industries, the challenge of discoverability is even greater. Legal barriers limit how brands can promote themselves online, resulting in fewer signals available to AI models. A recent report from McKinsey & Company found that only 16% of brands proactively measure and manage their AI visibility, even though companies in the top quartile for web mentions receive up to 10x more visibility from AI overviews. In a heavily saturated market like cannabis, being surfaced by AI is quickly becoming a defining factor of brand authority and inbound lead generation, meaning press releases, interviews, and expert features are now both reputation tools and AI search inputs.

“Driving traffic in the CBD space has always been a challenge. As a pharmaceutical-grade operator, we compete with unregulated hemp producers and questionable products, all chasing the same clicks. With restricted marketing avenues, we learned early that PR and long-form content were a sustainable way to earn trust and reach our audience,” says Harvinder Johal, Chief Revenue Officer of Vantage Hemp Co. “Partnering with Marigold PR, we now optimize press releases for AI discoverability through structured content, and have seen AI recognize the trustworthiness of our business through citations and mentions in various online publications.”

Since 2016, Marigold PR has worked with more than 200 brands across North America, building reputations and driving measurable outcomes through earned-first communications. The agency supports B2B companies with strategy, press releases and media relations, events, content development, social media, and thought leadership, and works hand-in-hand with trusted agency partners, offering clients expanded capabilities, creative depth, and cross-border reach.

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Aquinas Senior Living, Inc. Launches First PA Deployment of AI-Driven “Teton One” Care Platform

By
MTS Staff Writer
-
0
Big Update: HitPaw FotorPea V5.2.0 Introducing AI Canvas and Advanced RAW Image Enhancement

The Teton One system uses privacy-first artificial intelligence to provide real-time insights into resident well-being, enabling proactive care and reducing response times to potential health or safety concerns. Its implementation underscores ASL’s mission to honor every season of life through compassionate care supported by innovation

Aquinas Senior Living, Inc. (ASL) proudly announces the successful launch of Teton One, an advanced AI-driven care and monitoring platform, at Heritage Springs Memory Care in Muncy, PA. This milestone marks the first Pennsylvania deployment of the Teton One system in a memory care community—positioning ASL at the forefront of technology adoption in senior living.

The Teton One system uses privacy-first artificial intelligence to provide real-time insights into resident well-being, enabling proactive care and reducing response times to potential health or safety concerns. Its implementation underscores ASL’s mission to honor every season of life through compassionate care supported by innovation.

Marketing Technology News: MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast

The Teton One solution leverages AI-powered sensors to capture and analyze real-time health and behavioral data, while maintaining full compliance with U.S. HIPAA privacy regulations. Its benefits include:

  • Improved Safety: Early detection of health issues and fall risks

  • Enhanced Care Delivery: Enables staff to devote more time to direct resident care

  • Higher Staff Satisfaction: Streamlined workflows reduce workload and stress

  • Peace of Mind: Families and residents gain confidence from constant oversight and rapid response

  • Proven Results: Teton’s technology has achieved up to an 83% reduction in falls in European care facilities.

“Teton One directly supports our mission to provide safe, responsive, and high-quality care,” said Jim Burnham, Chief Operating Officer of Aquinas Senior Living. “This partnership demonstrates how technology can empower our teams while improving outcomes for residents.”

“We’re proud to be among the earliest adopters of this groundbreaking AI innovation in resident care,” said Stephen Schmid, President and CEO of Aquinas Senior Living. “As ASL continues to grow, we are committed to integrating smart technologies that elevate residents’ safety, personalized care and quality of life while empowering our care teams.”

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Qlik Named a Leader in the IDC MarketScape: Worldwide Data Integration Software Platforms

By
Business Wire
-
0
Qlik Named a Leader in the IDC MarketScape: Worldwide Data Integration Software Platforms

Qlik®, a global leader in data integration, data quality, analytics, and artificial intelligence (AI), announced it has been named a Leader in the IDC MarketScape: Worldwide Data Integration Software Platforms, 2025 Vendor Assessment (doc #US53001625, October 2025). Qlik believes IDC’s assessment reflects how enterprises are shifting to real-time ingestion and replication, governed self-service access, and productized data with visible quality and lineage, supported by practical AI assistance embedded directly in data engineering workflows. These advances are being achieved while organizations remain cloud-agnostic and preserve hybrid flexibility.

“Data leaders want two outcomes at once, make trusted data available faster, and keep architectures open and flexible,” said Drew Clarke, EVP, Product & Technology, Qlik. “Qlik brings real-time movement, productized trust, and AI assistance into the data engineering flow, so teams connect sources, raise quality, and put governed data to work in analytics and AI without slowing the business.”

Marketing Technology News: MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast

IDC’s vendor profile describes Qlik as a cloud-agnostic data integration platform that unifies real-time change data capture and ELT or ETL with catalog-led governance including discovery, lineage, and policy-based access. IDC also highlights agentic and generative assistance embedded in engineering workflows and support for Apache Iceberg to modernize open lakehouse architectures across client-managed, hybrid, and SaaS environments. In IDC’s view, these capabilities help enterprises productize trusted data quickly and connect it directly to analytics and AI.

“As organizations modernize their data environments, the ability to integrate, manage, and operationalize data across hybrid and multi-cloud architectures in real time is becoming a key differentiator,” said Stewart Bond, Vice President of Data Intelligence and Integration Software Research at IDC. “Qlik’s position as a Leader in the IDC MarketScape reflects its continued investment in data integration capabilities that support trusted, governed, and AI-ready data pipelines for a wide range of enterprise use cases.”

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

Qlik’s approach meets buyers where they are, from client-managed to fully SaaS deployments across AWS, Azure, and Google Cloud. Modernization to an open lakehouse is supported through Apache Iceberg ingestion and optimization, compaction, and hybrid patterns, with roadmap investments that expand in-flight transformations and cross-cloud operability. AI enablement includes generative and agentic assistance inside pipelines for prompt-to-SQL, API contract design, documentation, and context-aware rule suggestions, as well as operational support for RAG pipelines, vectorization of structured and unstructured data, and integrations with leading LLMs and vector databases.

“Qlik lets our teams move data continuously and make it usable with policy we can see,” said Colton Porter, Manager, Advanced Planning Systems at MillerKnoll. “Engineers and analysts work from the same products with clear lineage and quality. We connect sources across clouds, modernize to Iceberg, and use AI assistance inside the workflow to document, validate, and improve pipelines. It is a practical way to speed analytics and AI without trading away governance.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Bloomreach Unites Search, Storytelling, and Personalization With the Launch of Personalized Media in-Grid

By
Business Wire
-
0
Bloomreach Unites Search, Storytelling, and Personalization With the Launch of Personalized Media in-Grid

Bloomreach, the agentic platform for personalization, introduced Personalized Media in-Grid, a new capability that turns static product grids into intelligent storytelling surfaces — powered by its AI-powered search solution Bloomreach Discovery and amplified through its marketing and conversational shopping solutions. The feature transforms traditional product-listing pages into dynamic, story-driven experiences—showcasing the power of Bloomreach’s connected suite. Personalized Media in-Grid brings the compound value of the platform to life, uniting placement, personalization, and conversation inside the shopping journey.

“Product grids shouldn’t just display items; they should guide, educate, and connect with shoppers through relevant, personalized stories. “

Marketing Technology News: MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast

product-listing pages are largely static and transactional. Personalized Media in-Grid changes that by allowing retailers to insert videos, images, buying guides, seasonal promotions, and cross-sell messages seamlessly between products on search and category pages. With intuitive slot selection, in-context preview, audience targeting, and scheduling capabilities, merchandising teams can manage and optimize content at scale—without ongoing engineering support after the initial integration.

“The modern shopping journey isn’t linear—it’s a blend of discovery, education, and inspiration,” said Jordan Roper, General Manager and VP of Product, Bloomreach Discovery. “Product grids shouldn’t just display items; they should guide, educate, and connect with shoppers through relevant, personalized stories. Personalized Media in-Grid turns every grid into a moment of engagement.”

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

The solution enables merchandisers to:

  • Blend storytelling with commerce: Insert rich media, buying guides, promotional banners, and cross-sell content directly into product grids at specific slots.
  • Manage content at scale: Apply rules globally across queries or categories, preview in context, and schedule campaigns—no ongoing dev work required after setup.
  • Target specific audiences: Deliver tailored messages by integrating with Bloomreach Engagement for segmentation and 1:1 personalization, and with Bloomreach Clarity for conversational experiences.
  • Measure impact: Track performance through Discovery’s built-in analytics and extend reporting through Engagement dashboards.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Strike Graph Selected for AWS and Meta’s Exclusive “Building with Llama” Startup Program to Shape the Future of AI in Compliance and Trust

By
Business Wire
-
0
Strike Graph Selected for AWS and Meta’s Exclusive “Building with Llama” Startup Program to Shape the Future of AI in Compliance and Trust

Strike Graph was chosen among the top 3% of startups nationwide for AWS and Meta’s “Building with Llama” program to accelerate AI innovation in compliance.

Strike Graph, the AI-native compliance management platform, announced that it has been selected as one of only 33 startups nationwide to participate in the AWS Startups: Building with Llama program—a six-month, invite-only initiative from AWS and Meta designed to accelerate innovation with Llama, Meta’s open-source AI ecosystem.

Launched in May 2025, the program connects a select group of startups across the U.S. with top AI leaders and world-class AI technical experts from AWS and Meta who will provide leading-edge guidance on model customization and optimization to accelerate innovation in AI-driven compliance.

Chosen from more than 1,000 applications, Strike Graph was placed among the top 3% of AI startups recognized for their technical foundation and potential for real-world impact. This reflects Strike Graph’s continued push to develop advanced AI technologies that can drive next-generation capabilities for compliance and trust.

Marketing Technology News: MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast

Founding Vision and AI Innovation

Strike Graph was founded in 2020 by technologist and serial entrepreneur Justin Beals on the revolutionary concept that compliance programs require more than static checklists; they demand systems with agentic intelligence capable of dynamically responding to evolving regulatory environments and enterprise complexity.

Strike Graph’s innovations in dynamic ontologies and graph-based data models treat compliance elements—risks, controls, evidence, and frameworks—as interconnected yet distinct, allowing a flexible, many-to-many relationship. This design facilitates more advanced and adaptable AI use for compliance automation and delivers unparalleled scalability and precision in managing multi-framework compliance requirements. The company’s unique AI-driven software architecture empowers agentic AI to proactively interpret, test, and validate compliance data in real-time, transforming compliance from a reactive exercise into a continuous strategic process.

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

Key AI Features Powering the Strike Graph Platform

  • Agentic AI Architecture: The foundation for adaptable, context-aware compliance automation that evolves with business environments and regulatory changes.
  • Verify AI: Strike Graph’s patent-pending intelligent internal auditor that continuously monitors and validates compliance controls and evidence, offering real-time feedback and early risk detection.
  • AI Security Assistant: An advanced AI compliance advisor providing instant answers to queries and supporting incident response with strict data privacy.
  • AI Automation: Accelerates compliance readiness by automating evidence collection and integration for cloud environments, syncing audit cycles with deployment.
  • Multi-Framework Mapping: Automatically correlates risks, controls, and evidence across more than 40 compliance frameworks, reducing redundancy and streamlining audits.
  • Secure Zero-Trust AI Stack: Custom-built AI infrastructure ensuring all compliance data remains encrypted and private without third-party dependencies.

“We’re honored to be recognized by AWS and Meta for our work in AI-driven compliance,” said Justin Beals, CEO and Co-Founder of Strike Graph. “Joining the Building with Llama program allows us to push our AI capabilities even further, all in service of helping companies build and maintain trust with their customers.”

Through the program, Strike Graph will leverage Llama models and AWS infrastructure to enhance its intelligent compliance platform, particularly in areas like automated evidence collection, contextual risk analysis, and real-time compliance verification.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

1...130131132...4,426Page 131 of 4,426

About Us

MarTech Series is a leading publishing platform that provides daily updates on marketing technology news, in-depth interviews with industry leaders (such as CMOs and product heads), and expert-led insights on topics like AI/ML, analytics, and marketing automation. As part of the iTech Series network, it acts as a "Brand to Demand" partner.

Quick Links

Visit our Other Sites

Follow Us

Interested in our Customized Editorial Services? Please fill your details and we'll get in touch with you!

FILL YOUR DETAILS
Brought to you byiTechSeries LogoCopyright © 2026 MarTech Series. All Rights Reserved.Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.