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Zefr Awarded New U.S. Patent for AI-Powered Content Classification Process

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Zefr Awarded New U.S. Patent for AI-Powered Content Classification Process

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Zefr, a global leader in brand suitability technology for social platforms, announced that the U.S. Patent and Trademark Office has granted the company a new patent covering its proprietary AI-driven process for content annotation and model distillation.

The patent recognizes Zefr’s breakthrough use of large language models (LLMs) and AI agents to dramatically improve the precision, scalability, and transparency of digital content analysis, while reducing the need for extensive manual review.

Marketing Technology News: Martech Interview with Aquibur Rahman, CEO of Mailmodo

Unlike traditional annotation systems that rely on large teams of human reviewers, Zefr’s patented method enables AI agents to query massive video datasets, identify ambiguous or underspecified cases, and escalate only the most complex examples for targeted human review. This hybrid approach increases efficiency while preserving the nuance, cultural understanding, and contextual judgment that only humans can provide.

By combining automated discovery with human policy guidance, Zefr’s system can intelligently distinguish between seemingly similar scenarios: for example, differentiating depictions of crime in entertainment content from real-world criminal activity. This advancement allows advertisers to make better-informed, context-sensitive decisions about where their brands appear online.

Marketing Technology News: Beyond the Trend: How CMOs Are Using Cultural Intelligence to Lead Culture, Not Chase It

“This patent represents another major step forward in our mission to bring transparency and trust to the digital ecosystem,” said Jon Moora, Chief AI Officer at Zefr. “Our technology bridges the best of human reasoning and machine intelligence, ensuring advertisers can navigate complex online environments with confidence and accountability.”

The new patent marks Zefr’s 8th patent (and second AI patent), adding to the company’s growing portfolio of intellectual property in artificial intelligence, content understanding, and brand suitability. It underscores the company’s continued commitment to research transparency, peer-reviewed innovation, and responsible AI development.

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New OSS Release: GeekyAnts Launches Vibecode DB, a New Open-Source Database Abstraction Layer for Modern Web Apps

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New OSS Release: GeekyAnts Launches Vibecode DB, a New Open-Source Database Abstraction Layer for Modern Web Apps

GeekyAnts

Write once, run anywhere: Vibecode DB lets developers switch databases without rewrites, using a unified, type-safe abstraction layer for modern web apps.

GeekyAnts has released Vibecode DB, an open-source database abstraction layer that solves a persistent pain point: the need to rewrite data access code every time a project switches database solutions.

Vibecode DB empowers developers to write database queries once and execute them across multiple environments—including SQLite, Supabase, Firebase, and REST APIs—without touching a single line of application code. Web application projects follow a predictable and painful pattern where teams prototype with lightweight local databases, migrate to cloud solutions for production, then rewrite critical infrastructure when business requirements shift. Each transition requires a complete reimplementation of data access layers, introducing new API patterns, incompatible query builders, and divergent type systems across the codebase.

Marketing Technology News: Martech Interview with Aquibur Rahman, CEO of Mailmodo

Vibecode DB changes how we approach data access. Our teams switched from SQLite to Supabase in days instead of weeks, without touching application code. That’s resilient development in action.”

— Eeshan Awasthy, Senior Software Engineer at GeekyAnts.

Vibecode DB dismantles this cycle. It decouples application logic from database-specific implementation details using a unified interface.
The platform operates through an elegant adapter-based architecture. Each database implementation adheres to a standardized interface, ensuring consistency across all environments. Vibecode DB ships with three production-ready adapters: SQLiteWebAdapter for rapid in-browser prototyping, SupabaseAdapter for production deployments, and CustomAdapter for seamless integration with existing REST API backends.

This architecture proves valuable for enterprises with legacy systems. The CustomAdapter enables incremental Vibecode DB adoption by mapping existing API endpoints to the unified query interface—no complete application rewrites required.
Critical advantage of Compile-time query validation. TypeScript integration catches invalid database queries during development, providing real-time IDE feedback and reducing runtime errors.

The practical benefits materialize across multiple development workflows. Prototyping accelerates with SQLite’s in-browser execution, eliminating backend infrastructure setup during initial phases. Database experimentation becomes low-risk, using simple configuration changes rather than architectural commitment.

Testing cycles shrink considerably. Teams substitute lightweight local databases for production systems while preserving identical application code, reducing test execution times. Incremental modernization becomes possible for organizations with existing database investments, enabling gradual transitions rather than comprehensive system rewrites.

Moreover, architectural resilience improves. Applications remain database-agnostic, allowing teams to add new adapters rather than reimplementing entire data access layers when requirements evolve or new database solutions emerge.

GeekyAnts has battle-tested Vibecode DB through extensive real-world usage at TheAppMarket, a production platform supporting complex application development patterns.

One development team transitioned an offline-first mobile experience from SQLite to Supabase without modifying a single component. Another team integrated legacy REST API infrastructure using CustomAdapter, maintaining full compatibility with existing systems while gaining access to Vibecode DB’s unified query capabilities.

These implementations validated measurable improvements in development efficiency; Participating teams reported up to 60% reduction in database migration time and 40% faster time-to-production when adopting production databases.

The project roadmap includes expanding database adapter support to Firebase, PlanetScale, and Turso. Advanced query features—including joins, aggregations, and database transactions—are under development. Real-time subscription capabilities across all adapters will address modern requirements for live data synchronization.

Vibecode DB is production-ready. Complete documentation and source code are available at vibecode-db.geekyants.com. The project is open source at GitHub github.com/geekyants/vibecode-db.

GeekyAnts is a global IT consulting company specializing in enterprise modernization, digital transformation, and full-stack application development. The organization maintains active open-source projects—including gluestack-ui and NativeBase— adopted across the web and mobile application ecosystem.

Marketing Technology News: Beyond the Trend: How CMOs Are Using Cultural Intelligence to Lead Culture, Not Chase It

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Ecer.com: Pioneering Mobile-First Cross-Border B2B

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Ecer.com: Pioneering Mobile-First Cross-Border B2B

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In cross-border trade, mobile phones have evolved from mere communication tools into the “main stage” for global business negotiations and transactions. Over 75% of cross-border B2B orders are completed via mobile devices, a figure that was much lower just a few years ago. Amid this shift from “desktop to palm,” Ecer.com (www.ecer.com), a leading global mobile B2B platform, is ushering global trade into a new era of instant response and seamless connectivity through a comprehensive mobile solution.

From Waiting to Real-Time: Breaking Down the “Time-Space Wall” in Foreign Trade
In traditional foreign trade, time differences and asynchronous communication were once the norm. Now, on Ecer.com’s mobile platform, buyers can initiate video factory inspections anytime, with AI-powered real-time translation instantly eliminating language barriers. Guangzhou Xingjin Fire Equipment Co., Ltd. described the transformation: “In the past, it would take a whole day to wait for email replies. Now, business opportunities can be followed up directly on mobile phones, with 24/7 availability. It feels like business has truly come alive.” Data shows that the efficiency of mobile order processing has increased by 300%, turning what was once a “time zone barrier” into a continuous stream of online opportunities.

Marketing Technology News: Martech Interview with Aquibur Rahman, CEO of Mailmodo

Seeing Leads to Believing: Mobile Devices Rebuild Procurement Confidence
Trust is the cornerstone of B2B transactions. Ecer.com’s “Mobile Panoramic Factory Inspection” feature allows buyers to view factory production lines in 360 degrees in real time via their mobile phones. Combined with VR for 3D product inspections, this compresses the traditional multi-day factory inspection and decision-making process to just 2 hours. This is not merely a technology demonstration, but a process of building trust—the mobile screen has become a new generation of buyers’ “portable inspection checklist,” and the immersive experience is redefining the reliability of remote cooperation.

Intelligence Drives More Precise Matching
In the face of global inquiries in multiple languages and from various regions, Ecer.com’s AI customer service system can handle inquiries in various languages simultaneously, increasing opportunity conversion rates by 40%. Its intelligent matching engine, through deep learning, accurately connects procurement needs with supplier resources, increasing overall mobile opportunity conversion rates by 65%. Companies using these tools experience an average customer response time 3.8 times faster, significantly reducing order loss due to delayed responses.

Simplifying Complexity: Building a Full-Process Mobile Trade System
Unlike traditional platforms that merely provide information display, Ecer.com enables a fully mobile operation from sourcing and communication to factory inspection, negotiation, and closing deals. The trade loop is completed at your fingertips, greatly simplifying complex international transactions and truly putting “business in your pocket.”
Industry observers point out that Ecer.com’s practices not only improve efficiency but may fundamentally reshape the operational logic of international trade. As global trade increasingly shifts to mobile screens, Ecer.com has paved a clear fast track for the mobile transformation of global trade.

Marketing Technology News: Beyond the Trend: How CMOs Are Using Cultural Intelligence to Lead Culture, Not Chase It

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Dimensional Insight named a Strong Performer in the 2025 Voice of the Customer for Analytics and BI

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Dimensional Insight named a Strong Performer in the 2025 Voice of the Customer for Analytics and BI

Dimensional Insight

Distinction in Gartner Report Is Based on Feedback and Ratings from End-User Professionals

Dimensional Insight®, a top-rated analytics and business intelligence (ABI) platform known for delivering trusted, governed insights, announced its recognition as a Strong Performer in the 2025 Gartner Peer Insights™ Voice of the Customer for Analytics and Business Intelligence Platforms report, published on 26 November 2025.

The “Voice of the Customer” is a document that synthesizes Gartner Peer Insights reviews into insights for buyers of technology and services. This aggregated peer perspective, along with the individual detailed reviews, is complementary to Gartner expert research and can play a key role in your buying process. Peers are verified reviewers of a technology product or service, who not only rate the offering, but also provide valuable feedback to consider before making a purchase decision.

Marketing Technology News: Martech Interview with Aquibur Rahman, CEO of Mailmodo

In our view, customer success has been core to our mission from the beginning, and being named a Strong Performer underscores the impact of our customer-centered approach.”

— Fred Powers, CEO and co-founder, Dimensional Insight

“We believe our customers expect analytics they can trust, and we’re proud to see their feedback reflected in this Gartner Peer Insights recognition,” says Fred Powers, CEO and co-founder of Dimensional Insight. “In our view, customer success has been core to our mission from the beginning, and being named a Strong Performer underscores the impact of our customer-centered approach.”

Voice of the Customer includes vendors with products aligned to the market that have 20 or more eligible published reviews (and 15 or more ratings for “Capabilities” and “Support/Delivery”) during the 18-month consideration period ending 30 September 2025. We believe Dimensional Insight’s placement as a Strong Performer reflects strong customer satisfaction and consistently positive ratings across industries such as healthcare, manufacturing, and beverage alcohol.

To read verified reviews of Dimensional Insight’s products, visit the Dimensional Insight page on Gartner Peer Insights.

*Gartner, Gartner Peer Insights Voice of the Customer for Analytics and Business Intelligence Platforms, Peer Contributors, 26 November 2025.

Gartner® and Peer Insights™ are trademarks of Gartner, Inc. and/or its affiliates. All rights reserved. Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

Marketing Technology News: Beyond the Trend: How CMOs Are Using Cultural Intelligence to Lead Culture, Not Chase It

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IAS Launches ‘IAS Agent’ Enabling Marketers to Surface Deep Campaign Insights in Real-Time and Increase Ad Performance

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IAS Launches ‘IAS Agent’ Enabling Marketers to Surface Deep Campaign Insights in Real-Time and Increase Ad Performance

New AI-Powered Assistant Makes Every Marketer An Expert Instantly

Integral Ad Science announced IAS Agent, a new AI-powered assistant that helps customers activate campaigns faster, uncover deeper insights instantly, and optimize performance at scale. Powered by the industry’s most comprehensive dataset—and backed by 15+ years of proprietary IAS insights—IAS Agent is intuitive by design, empowering any marketer to deliver the trusted intelligence brands rely on to protect multi-million-dollar campaigns and accelerate performance across omnichannel investments. IAS will demonstrate IAS Agent at CES 2026, and expects to roll it out globally at no additional cost in early Q1 2026.

Unlike many “black box” AI solutions, IAS Agent is built on the principle of “explainable AI,” offering complete transparency into every recommendation. The new tool, integrated directly into the IAS user interface (UI), allows customers to hover over suggestions and access clear, easy-to-understand explanations of what’s proposed and why, and also provides control to customize, override, or adopt IAS Agent recommendations. IAS Agent surfaces access to more rigorous, AI-enhanced brand governance, campaign insights, and significantly simplified workflows to unlock comprehensive understanding and performance recommendations across publishers and platforms. IAS Agent recommendations are grounded in extensive intelligence rather than a limited training data set.

Marketing Technology News: Martech Interview with Meena Ganesh, Senior Product Marketing Manager @ Box AI

“IAS Agent was designed to be a marketer’s advertising compass. It guides decisions with clarity and uncovers deep, comprehensive insights that would otherwise remain hidden—turning those insights into action, in real-time, so marketers can boost performance instantly,” said Srishti Gupta, Chief Product Officer at Integral Ad Science. “And this is just the start. IAS Agent will continue to expand its agentic capabilities to improve workflow and unlock value through AI supply path insights, tagging activation, and campaign settings assistance. This ongoing innovation reflects our commitment to providing advertisers with the trusted, transparent, and actionable data they need to drive superior campaign results and stay ahead in a complex digital landscape.”

Key IAS Agent features include:

  • Transparent Self-Reporting: IAS Agent “shows its work,” allowing customers to understand the reasoning behind each recommendation or action enabling marketers to confidently explain decisions and understand the logic driving IAS Agent outputs;
  • Full Control and Visibility: Customize, override, or adopt recommendations with full visibility into the AI’s decision-making process to improve campaign set up and drive performance for IAS UI users at any level;
  • Efficiency Enhancement: Receive AI-generated recommendations for brand safety and suitability settings with minimal input, scaling protection across all investments; initial tests show an efficiency improvement of 50 percent;
  • Instant Insights: Automatically spots trends and patterns across all IAS UI dashboards, surfacing what’s working and delivering campaign performance insights up to 5x faster—without manual analysis;
  • Campaign Activation: Simply chat with the agent using natural language for AI-powered guidance to streamline pre-campaign setup; no technical knowledge required.

Marketing Technology News: Feature-Rich to Functionally Effective: Adjusting your Martech Strategy

“In today’s complex media landscape, ensuring both brand safety and performance requires a significant investment of time and resources. IAS Agent meaningfully accelerates that process by uncovering deeper insights and enabling teams to act on them instantly,” said Jeff Omoregie, EVP of Unified TAAG at Publicis Media. “The ability to instantly surface transparent, data-driven recommendations in real time will help reduce ad waste and drive stronger performance outcomes for our clients and their campaigns.”

IAS solutions are grounded in a commitment to responsible AI. IAS’s advanced agentic capabilities are built with Databricks Agent Bricks to deliver enterprise-grade capabilities without compromising on governance or observability. IAS is the only company in the world to hold three of the industry’s most respected certifications in artificial intelligence: TrustArc Responsible AI, ISO 42001, and certification for Ethical AI by the Alliance for Audited Media.

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ID.me Announces Contract with CMS to Advance Access, Security, and User Experience on Medicare.gov

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ID.me Announces Contract with CMS to Advance Access, Security, and User Experience on Medicare.gov

ID.me announced it has entered into a contract with the Centers for Medicare & Medicaid Services (CMS) to enable secured access and improved user experience on Medicare.gov beginning in early 2026. Medicare beneficiaries will be able to verify their identity and sign in using ID.me, the next-generation digital identity wallet trusted by more than 157 million users, including 80 million verified to the federal standards for consumer authentication. This contract will modernize access workflows and reduce AI-driven fraud, helping advance CMS’ Aligned Networks and Kill the Clipboard initiatives by driving a more interoperable, patient-centric digital experience.

Starting in early 2026, ID.me will be available as an identity verification and sign-in option on Medicare.gov. Beneficiaries will be able to sign in seamlessly with the same credentials many already use at 21 federal agencies such as the Social Security Administration (SSA) and U.S. Department of Veterans Affairs (VA), as well as 50 state agencies and over 600 private sector entities. All Medicare beneficiaries begin their eligibility journey at SSA. They will now be able to reuse their ID.me credentials to access Medicare.gov, reducing friction, strengthening trust, and improving continuity of access.

Marketing Technology News: MarTech Interview with Haley Trost, Group Product Marketing Manager @ Braze

ID.me’s high-assurance credentialing, real-time data exchange, and deterministic matching using verified attributes will allow beneficiaries to authenticate once and reuse their credential across CMS programs. Online tools, such as live video chat with multilingual support, will make it possible for all Medicare beneficiaries to complete their personal tasks digitally.

“Healthcare access should be simple, secure, and trustworthy for every American. By extending ID.me’s high-assurance identity capabilities across CMS and Medicare.gov, we’re creating a more unified patient experience while strengthening overall program integrity,” said Blake Hall, Founder & CEO of ID.me. “This collaboration demonstrates what’s possible when government and technology work together to protect sensitive data at a national scale.”
Marketing Technology News: Cross-Department Collaboration with Marketing Workflow Automation: Enhancing Alignment Between Sales, Customer Service, and Marketing Teams

This expansion underscores ID.me’s role as a scalable, reliable identity provider for high-stakes government services. In addition to public-sector partnerships, ID.me now supports 70+ private-sector healthcare organizations, including provider groups, electronic health record (EHR) systems, and digital health platforms.

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BrowserStack Bridges Developer-QA Productivity Gap with Test Failure Analysis Agent

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BrowserStack Bridges Developer-QA Productivity Gap with Test Failure Analysis Agent

BrowserStack, the world’s leading software testing platform, launched its AI-powered Test Failure Analysis Agent, an autonomous system that debugs test failures with QA-level accuracy up to 95% faster, directly addressing the widening productivity gap between developers and QA teams.

That gap has widened as AI coding assistants help developers ship code faster. QA teams, meanwhile, still spend an average of 28 minutes manually investigating each test failure – sifting through logs, comparing historical runs, and piecing together context across multiple tools.

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

“Developers are shipping code 33% faster thanks to AI-assisted coding, but QA teams have been stuck with the same manual processes,” said Ritesh Arora, Co-founder and CEO, BrowserStack. “We built the Test Failure Analysis Agent to give QA teams their own AI productivity boost. It’s embedded in their workflow with full test context, bringing clarity, accuracy, and speed to debugging.”

The breakthrough lies in context. Generic AI tools analyze only the code snippets users provide, missing the broader picture. The Test Failure Analysis Agent operates within BrowserStack’s Test Reporting & Analytics platform, automatically pulling in test reports, logs, stack traces, execution history, linked tickets, and patterns across similar failures.

Marketing Technology News: From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread

Key capabilities:

  • Root cause analysis that correlates multiple data sources like test reports, logs, stack traces, execution history, and similar failures to identify why a test failed.
  • Failure categorization that instantly identifies whether issues stem from production bugs, automation errors, or environment problems.
  • Actionable remediation with specific fixes and next steps, including one-click integration with bug tracking tools.

The agent integrates with popular development tools including Jira, GitHub, Jenkins, Slack, and GitLab, surfacing insights where teams work.

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Czech TV Elevates Video Streaming with Harmonic

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Czech TV Elevates Video Streaming with Harmonic

Harmonic’s XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement

Harmonic announced that Czech Television (Czech TV), the public broadcaster of the Czech Republic, has teamed up with Harmonic to modernize its video streaming workflow. By adopting Harmonic’s award-winning software-based XOS Advanced Media Processor and moving transcoding operations in-house, Czech TV gains greater control and the ability to deliver exceptional-quality streaming experiences to millions of viewers.

“After years of relying on outsourced solutions, we recognized the need to bring media processing in-house. Harmonic’s XOS media processor unlocks AI-powered content-aware encoding to deliver superior-quality video streaming on a wide range of devices,” said Jan Dvořák, head of IT, digital services at Czech TV. “This shift has allowed us to streamline operations, gain efficiency, reduce costs and boost engagement, while offering the highest video quality to our audiences.”

Marketing Technology News: MarTech Interview with Liat Barer, Chief Product Officer @ Odeeo

Harmonic’s XOS media processor leverages a cloud-native foundation, AI-powered EyeQ™ encoding technology and a full playout-to-delivery feature set to elevate video streaming for Czech TV and support mobile, web app and HbbTV delivery. The advanced media processor enables Czech TV to generate multiple video profiles, add subtitles and insert logos for pop-up channels, boosting audience engagement and elevating the viewing experience. The XOS media processor also provides Czech TV with state-of-the-art audio mixing capabilities for the delivery of descriptive audio for impaired audiences, allowing for a more inclusive streaming experience.

Marketing Technology News: What Marketers Need to Know About the European Accessibility Act

“As a long-standing Harmonic customer, Czech TV continues to demonstrate forward-thinking leadership by embracing innovation and leveraging software efficiencies,” said Tony Berthaud, senior vice president, sales, APAC and EMEA at Harmonic. “With the XOS media processor, Czech TV is establishing a strong foundation for streaming and standing out in the marketplace by delivering outstanding video experiences with enhanced audio.”

Harmonic’s local partner Smart Informatics played a key role in ensuring a smooth deployment for Czech TV.

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Discount Power, Inc. Modernizes Operations with VertexOne’s Cloud-Based CIS & EDI Solutions

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Discount Power, Inc. Modernizes Operations with VertexOne's Cloud-Based CIS & EDI Solutions

VertexOne, a leading provider of cloud software designed to revolutionize the customer experience within the energy and utility industry, announced that electricity and natural gas provider, Discount Power, Inc. has successfully gone live with VertexOne’s leading billing and customer information system (CIS), VXretail, and electronic data interchange (EDI) solution, VXexchange.

“VertexOne’s software gives us the scalability & automation we need to focus on what matters most, delivering value to our customers” – Gino Tarantino, Discount Power CFO

Discount Power, Inc., which serves residential customers across Massachusetts, Delaware, New Jersey, Pennsylvania, Rhode Island, and Ohio, has completed a seamless migration of its customer base to VertexOne’s systems while simultaneously expanding into the New Hampshire market. The on-time and on-budget transition supports both electric and natural gas services, and equips the company with modern tools to manage growth, streamline operations, and navigate evolving market and regulatory conditions.

Marketing Technology News: MarTech Interview with Liat Barer, Chief Product Officer @ Odeeo

“The migration was executed flawlessly with no disruption to our operations or our customers, and we’ve already seen significant improvements in our ability to manage and grow our business across multiple markets,” said Gino Tarantino, Chief Financial Officer at Discount Power, Inc.

Tarantino said the company chose VertexOne for its integrated solutions, which give the energy provider real-time operational control, enhanced reporting capabilities, and the agility it needs to quickly adapt to changing market conditions and regulatory requirements with ease. And the system’s seamless integration with Discount Power’s third-party risk management and TPV partners, Tarantino added, further ensures continued operational excellence.

Marketing Technology News: What Marketers Need to Know About the European Accessibility Act

“As we continue to grow our footprint in the competitive energy market, VertexOne’s software gives us the scalability and automation we need to focus on what matters most, delivering value to our customers,” Tarantino said.

“Discount Power’s rapid migration and successful launch reflects the strength of our solution and our shared commitment to customer satisfaction,” Ananda Goswami, VertexOne Senior Vice President of Sales Strategy, said. “Complex multi-state migrations require sophisticated technology and deep industry expertise, and Discount Power’s success exemplifies VertexOne’s ability to deliver enterprise-grade solutions that support growth while maintaining reliability, compliance, and customer satisfaction.”

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Home Screen Ads Boost Advertiser Outcomes According to Xumo Report

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Home Screen Ads Boost Advertiser Outcomes According to Xumo Report

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Audience considers the format ‘unique and novel’ and it fits in ‘seamlessly’ with the viewing experience compared to standard video ads or banner ads

Recent campaign data shows home screen ads can more than double signups for streaming services

Xumo, a streaming platform joint venture between Comcast and Charter Communications, released a new report that highlights the power of connected TV (CTV) home screen ads to drive measurable business impact for advertisers. “Prime Real Estate: Why the Home Screen is a Winning Address for Advertisers,” provides survey data, a case study and best practices for advertisers to leverage with the prime ad real estate of the streaming era.

When people sit down to watch TV, more than 8 in 10 (82%) of them do not always know what they want to watch.i In addition, more than 6 in 10 (65%) spend at least six minutes looking at options to watch.ii As the focal point when turning on the TV, home screen ads can be curated and delivered in contextually relevant ways to guide viewers to content they may like or create associations between brands and content collections.

Marketing Technology News: Martech Interview with Aquibur Rahman, CEO of Mailmodo

This is why many advertisers are turning to home screen ads, including subscription streaming companies looking to drive app sign-ups, publishers driving viewers to specific shows and brands looking to build awareness through contextual relevance. Recent results from a streaming service ad campaign on Xumo devices showed that viewers exposed to home screen ads were more than twice (142%) as likely to sign up compared to those who didn’t see them. Furthermore, 47% of app sign-ups during the campaign were driven by home screen ads.

Marketing Technology News: Beyond the Trend: How CMOs Are Using Cultural Intelligence to Lead Culture, Not Chase It

Home screen ads perform well because they are less disruptive to the viewing experience and stand out more compared to typical commercial breaks or banner ads that pop up on screen. In a survey, 58% of respondents said home screen ads fit in seamlessly compared to standard video ads (50%) or banners (44%).iii Home screen ads were also viewed as a more unique and novel format by 59% of respondents, much higher than banners (47%) and standard video ads (44%).iv

“Not all ad units are created equal. The most effective formats surround the content, are contextually relevant and give viewers an obvious next step – whether that’s launching an app, starting a new show or redeeming an offer,” said Eli Zang, Head of Sales, Xumo Advertising. “Our research shows how home screen advertising, done right, can amplify the impact of a campaign while delivering a memorable user experience.”

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Conductor Reports Record Enterprise Momentum as AI Search Reshapes Digital Discovery

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Conductor Reports Record Enterprise Momentum as AI Search Reshapes Digital Discovery

Conductor

Q3 Marks Strong Enterprise Growth with 50+ New Logos and 125% Net Revenue Retention

Conductor, the only end-to-end, enterprise AEO platform, announced strong momentum through Q3, driven by accelerating enterprise adoption as AI search became a core performance channel. Q3 growth accelerated with more than 50 new enterprise logos, Net Revenue Retention exceeding 125 percent, and monthly active usage growing 132 percent year over year.

Conductor added more than 50 enterprise customers through Q3 as enterprises adapt to visibility inside AI-generated answers and answer-first discovery.

AI has introduced a new layer of digital discovery where answers, not links, shape perception long before a customer ever reaches a website. Conductor’s 2026 AEO/GEO Benchmarks Report shows that AI answers now appear in roughly one in four Google queries, with visibility reaching nearly half of all queries in industries such as health care and financial services. At the same time, nearly 90 percent of emerging AI referral traffic is flowing through ChatGPT, reshaping the earliest moments of customer intent and reframing which brands enter the consideration cycle.

Marketing Technology News: Martech Interview with Aquibur Rahman, CEO of Mailmodo

As enterprises respond to this shift, Conductor saw accelerated adoption across global organizations through Q3:

  • Added 50+ enterprise AI customers, including leading brands like Aladdin by BlackRock, Four Seasons, TD Bank, and 1-800-Contacts.
  • Q3 Net Revenue Retention exceeded 125 percent, and Gross Bookings reached 134 percent of the goal.
  • Monthly active usage up 132 percent, showing rapid adoption of AI search intelligence beyond AEO/SEO and into digital, content, communications, and product teams.
  • Conductor expanded its strategic partnership with Acquia to power generative AI capabilities within Acquia Source
  • Recognized by OpenAI as one of the top 50 token consumers in the world, signaling Conductor’s commitment to data quality and scale.
  • In Q3 alone, customers used Conductor to track over 1.5 million AI prompts, optimize more than 20,000 pieces of content, and monitor website health in real time through the platform’s enterprise-grade AI workflows.
  • Released 40+ product updates and features, including Knowledge Sources in Writing Assistant that transforms how enterprises leverage generative AI by grounding content in proprietary expertise, ensuring AI-generated content reflects true organizational authority to differentiate and dominate in AI search.
  • Conductor also achieved AI Management Systems ISO 42001 certification, becoming the first platform in its category to meet this new global standard.
  • Conductor’s annual AEO conference, C3, sold out, bringing together 300+ enterprise brands, with speakers from leading brands including EY, WP Engine, and Wolters Kluwer.

For many organizations, the shift toward Conductor reflects a broader evolution in how marketing teams operate. As AI engines prioritize authoritative perspectives, original content, and structured knowledge, enterprises are unifying SEO, content, digital, and communications teams around shared visibility strategies and modern performance frameworks. The brands that invest early in understanding their presence across AI and search are already capturing demand upstream and reducing acquisition costs that would otherwise escalate as the market matures.

Marketing Technology News: Beyond the Trend: How CMOs Are Using Cultural Intelligence to Lead Culture, Not Chase It

“Marketing is undergoing a once-in-a-generation shift,” said Seth Besmertnik, CEO and Co-founder of Conductor. “AI is rewriting how customers discover and trust brands. The companies that win will be the ones that understand and influence how they show up across every AI-driven experience. Conductor anticipated this shift early, and our momentum reflects a simple truth: enterprises are choosing the platform built for where search is going.”

Besmertnik added, “The customer journey increasingly begins and resolves within AI experiences. Visibility no longer starts at the website. It starts in the answer.”

Throughout 2025, Conductor expanded its AI search visibility capabilities, deepened insights into AI-generated answers and citations, and advanced its enterprise-grade content and technical SEO workflows. Customers increasingly use the platform as their system of record for AI visibility and organic growth, supported by Conductor’s proprietary datasets, real-time monitoring, and integrated AI-assisted content capabilities.

Looking ahead to 2026, Conductor will broaden support for emerging AI search surfaces, enhance its measurement and optimization capabilities, and continue developing the datasets that enterprises rely on to understand their presence across the evolving landscape of AI-first discovery.

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Imagekit Launches Contentful App To Allow Media Management And Delivery Within The Cms

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ImageKit launches Contentful app to allow media management and delivery within the CMS

ImageKit logo

Teams can now access ImageKit’s entire media library inside Contentful, apply real-time transformations, and deliver fully optimized images and videos, including streaming across websites and apps without changing existing workflows.

ImageKit, a unified image and video API platform with integrated Digital Asset Management (DAM), announced the launch of its ImageKit App for Contentful, now available on the Contentful Marketplace. The integration brings ImageKit’s complete AI-powered DAM capabilities, real-time image and video optimization/transformations, and global CDN delivery directly into Contentful, enabling teams to manage and publish high-performance visuals without ever leaving their CMS workspace.

ImageKit’s new Contentful app lets teams keep using Contentful while leveraging ImageKit’s transformations, DAM, and global CDN to publish high-quality visuals that load fast across every channel.

Teams using Contentful often waste time reuploading media that already exists in ImageKit. The ImageKit app eliminates this by letting you access and use your ImageKit assets directly inside Contentful, keeping workflows fast and delivery optimized from one source.

The integration is fully maintained by ImageKit and built using Contentful’s app framework, ensuring long-term reliability, marketplace verification, and seamless compatibility with existing workflows across content, design, and marketing teams.

“Contentful is a powerful CMS trusted by content and marketing teams, but media management and optimization need a dedicated solution,” said Manu Chaudhary, CTO at ImageKit. “With our new Contentful app, teams get the best of both worlds. They can continue working within Contentful while tapping into ImageKit’s purpose-built image and video transformations, DAM capabilities, and global CDN. This helps teams publish high-quality visuals that load fast across every channel.”

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Bring optimized, governed, and production-ready visuals into Contentful

Here’s what this integration unlocks for Contentful workflows.

Use one unified storage for all your media assets: Instead of storing media files in both Contentful and ImageKit, teams can now store everything in ImageKit’s media library and access it directly inside Contentful. This keeps assets consistent, easy to find, and always optimized from a single source of truth.

Deliver consistently fast, high-quality experiences: Media assets inserted through the ImageKit app are automatically optimized and delivered through ImageKit’s global CDN. Teams get real-time resizing, compression, and format conversion for reliable performance across devices and locations. You can use global delivery settings or apply transformation strings and named presets to ensure consistent visual output across webpages, product catalogs, and in-app experiences.

Faster and smoother workflows: Teams can reorder images, view file metadata, and quickly find assets using advanced filters and AI-powered visual search without leaving Contentful. You can also open any asset in the ImageKit dashboard whenever you need more advanced editing, keeping your workflows fast and efficient.

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Give every team governed access to the right assets: Admins can choose exactly which folders, file types, or tagged assets appear to users inside Contentful. The ImageKit app respects all folder-level controls already defined in your ImageKit account, including path policies. This means any rules you’ve set for a folder, such as restricting uploads, preventing overwrites, or limiting who can modify or view specific assets, automatically apply when users browse the same folders inside Contentful. Users only see the assets they’re allowed to work with, and workflows stay secure and organized without any extra configuration.

ImageKit’s integration ensures that Contentful continues to act as the operational content layer, while ImageKit powers the media backbone beneath it, enabling businesses to deliver visually consistent, high-performance experiences at scale.

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Jellyfish Announces Maria Africa as Senior Paid Media Director for Australia and New Zealand.

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Jellyfish Announces Maria Africa as Senior Paid Media Director for Australia and New Zealand.

Jellyfish Australia, a digital marketing performance company that helps brands thrive through the fusion of creative, consulting, and technology, has announced the appointment of Maria Africa as Senior Director of Paid Media.

Maria has more than sixteen years of experience in cross-channel strategy, performance marketing, and client solutions across global and regional B2C and B2B brands. She was formerly Group Digital Performance Director at Mindshare in Sydney and has also worked for Main Roads Western Australia and Lotterywest. Her digital career commenced at Starcom Mediavest Group in the Philippines, and she has also worked in agencies in Singapore.

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In her role at Jellyfish, Maria will focus on team leadership, growth, and the expansion of team capabilities, and advising clients on how to get the best from the Google Marketing Platform. Jellyfish recently won the Google Marketing Platform Partner of the Year Award in Australia for the second year in a row. The company was recognised for helping businesses unlock the full potential of Google Marketing Platform, including Search Ads 360, Display & Video 360, Campaign Manager, and Google Analytics 360.

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“I joined Jellyfish because its value proposition is rooted in specialist expertise and technology, offering advertisers access to highly skilled practitioners, a global knowledge network, and a proprietary, AI-powered tech stack,” said Africa. “The paid media space is changing rapidly and is marked by more automation, signal loss, and increasing pressure on creative effectiveness. Brands need partners who can move with agility and help them navigate that change with confidence”.

Jellyfish has built upon its suite of AI tools over the last 12 months—releasing Share of Model, Agent Shopper, and the Jellyfish Marketing Platform (JMP)—completing the full GEO suite. This positions Jellyfish as the only agency globally with an end-to-end, GenAI solution supporting marketing needs, driven by its goal to “Move. Faster, Smarter, Together ”.

The company, part of the Brandtech Group, has grown its paid media team in Australia to ten people. This forms part of broader organisational growth this year, bringing headcount to over 40, including experts in Martech, Media, Creative, and SEO.

“Maria has an excellent track record and significant experience in running paid media campaigns for brands in Australia and Asia,” said Ashleigh Johnson, Jellyfish Managing Director, Australia and New Zealand. “Her expertise, experience, and tech-first approach make her the perfect person to lead our team into its next phase after our significant growth in paid media over the last few years.”

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Epidemic Sound integrates AI-powered Studio within Adobe Premiere Pro plugin

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Epidemic Sound integrates AI-powered Studio within Adobe Premiere Pro plugin

  • Via Studio, creators can now create an instant, cohesive soundtrack draft for their content directly within their Adobe Premiere Pro editing workflow 

  • The AI-powered tool cuts soundtracking time from hours to seconds, seamlessly matching and placing sound effects and human-made music in videos

  • The integration saves more time for creators, maintains creative control and legal safety, and offers high-fidelity WAV and MP3 audio from world-class artists who benefit from increased distribution and compensation

Epidemic Sound, the global soundtracking platform, announced the integration of the AI-powered workflow, Studio, within its Adobe Premiere Pro plugin. This update empowers Epidemic Sound subscribers to leverage Studio’s instant, cohesive soundtrack drafting capabilities directly within Adobe Premiere Pro, the leading Non-Linear Editor (NLE) for millions of global creators including brands, professional videographers, freelancers, online content creators, and YouTubers.

While editing in Premiere Pro, creators can now highlight specific sections of their video and Studio will use AI and data insight to deliver a first draft of a legally safe soundtrack that’s synced with the visuals. The soundtrack includes high-fidelity WAV and MP3 files of human-made music from Epidemic Sound’s world-class artists, as well as Hollywood-grade ambient noises to establish background atmosphere, and foley sound effects to heighten actions such as breaking glass.

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“We know that millions of the world’s creators use Adobe Premiere Pro as their editor of choice, and for them, every minute saved is crucial,” commented Epidemic Sound Chief Product Officer Sam Hall. “By integrating Studio directly into creators’ native workflows, we eliminate time spent switching interfaces and power them with instant, cohesive soundtrack drafts in seconds. While AI streamlines the process, the human remains firmly in the loop, maintaining creative control to refine that rough cut into their final output. Studio embodies our belief that AI should empower, not replace, human creativity and we’re excited to integrate it into all of our plugins in the near future.”

The integration is Epidemic Sound’s latest move in using AI to streamline the creative workflow, providing essential peace of mind through legal safety, and ensuring artists are fairly remunerated and their work is distributed. It also features notable updates to the broader Studio workflow, which now provides expanded creative control to move, extend, trim, or adjust the volume of individual audio clips directly within the timeline.

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The news follows the launch of Epidemic Sound’s soundtracking Assistant and the music adaptation tool, Adapt, which expanded artist remuneration through an additional bonus pool while powering creators with the ability to easily edit, shape, and customize music for their content.

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Mage Data™ Launches R25, Advancing Test Data Management to TDM 2.0

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Mage Data™ Launches R25, Advancing Test Data Management to TDM 2.0

Mage Data

R25 advances Test Data Management into the TDM 2.0 era with unified governance, database virtualization, and AI-ready data protection.

Mage Data, a Leader in Data Security Platforms (KuppingerCole) and a Champion in Test Data Management (Bloor Research), announced the R25 release of its Test Data Management platform – evolving Traditional TDM beyond its long-standing focus on test data provisioning, Static Data Masking, and Database Virtualization. R25 is a major step forward toward TDM 2.0, the next generation of Test Data Management that brings together provisioning, Masking, governance, and security across development, test and production environments, extending protection to modern AI workflows. With R25, Mage Data delivers safe, consistent, and compliant data across the full data lifecycle, ensuring that enterprises can protect both traditional applications and emerging AI-driven data pipelines.

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Why Traditional TDM falls short?

Traditional TDM has historically delivered realistic non-production data, cost savings through Virtualization, and basic Sensitive Data Discovery, it has not kept pace with modern enterprise needs across production environments, distributed architectures, and AI-driven workflows. As organizations scale across hybrid, multi-cloud, and containerized architectures, Test Data Management has become increasingly fragmented. Traditional TDM tools struggle to:

– Maintain consistent masking and governance across distributed systems
– Protect sensitive data flowing into AI/ML pipelines
– Address production data risks like real-time access, activity monitoring, and file-level data movement
– Secure data residing on endpoints and developer workstations
– Protect sensitive information inside logs, messages, and event streams
– Handle NoSQL, semi-structured, and unstructured data with the same rigor as relational systems
– These gaps create friction for DevOps, AI teams, security leaders, compliance owners, and data engineering teams – resulting in rising risk and operational overhead.

Strengthening the TDM 2.0 Vision with R25

R25 builds on Mage Data’s comprehensive foundation of enterprise-wide Sensitive Data Discovery and Classification, Static Data Masking (SDM), Dynamic Data Masking (DDM), Database Firewall, Database Activity Monitoring (DAM) and Log Data Protection. Beyond traditional TDM, the platform safeguards sensitive data across relational and NoSQL databases, files, pipelines, logs, endpoints, unstructured and semi-structured data, as well as cloud, hybrid, and on-premises environments — including production workloads and AI pipelines.

With Database Virtualization, Universal Policy Management, Conversational DDM, and File Watchdogs, R25 strengthens the TDM 2.0 architecture and delivers:

– Faster Provisioning at Lower Cost: Virtualized, policy-governed non-production environments provisioned in minutes – eliminating full physical copies and – reducing storage, compute, and licensing costs by up to 99%.
– Accelerated Masking Rollout: A guided Conversational Interface that simplifies masking creation, increases adoption across teams, and reduces effort to achieve full coverage.
– Consistent Governance at Scale: A unified, single-pane-of-glass for centralized policy creation and distributed enforcement across applications, datastores, and environments.
– Continuous File Protection: Automated tagging and safeguarding of sensitive files, on hybrid and multi-cloud architectures across file stores and workstations.
– Expanded Protection Coverage: End-to-end governance across databases, files, logs, pipelines, NoSQL, unstructured data, endpoints, and production systems.
– Beyond core Data Protection, R25 amplifies broader organizational outcomes by enabling enterprises to:

– Leverage AI for business outcomes with Secure Data Pipelines for AI/ML training and GenAI firewall to prevent sensitive data exfiltration.
– Deliver tangible ROI with Database Virtualization, cutting storage, licensing and infrastructure costs while dramatically reducing time and effort for test data provisioning.
– Lower cost by offshoring more roles without exposing sensitive data.
– Adopt zero-trust data protection across every user, environment, and data flow.
– Achieve Protection + Functionality + Performance, ensuring security does not impede speed, agility, or productivity.
– These capabilities expand Mage Data’s unified, privacy-first platform, empowering enterprises to provision, protect, and govern sensitive data faster, more securely, and at scale across development, test, production, and AI environments.

Leadership perspectives on R25 speak to its customer business value

“Today’s announcement of R25 is a defining moment in Mage Data’s journey to modernize the governance of sensitive data,” said Dan Neault, industry expert and Board Advisor to Mage Data. “By introducing Database Virtualization, Conversational DDM, and Universal Policy Management in a single AI-driven platform, Mage Data offers enterprises the unified fabric they need to protect sensitive data with confidence. This realization of Mage Data’s strategic TDM 2.0 vision is akin to a giant leap that empowers global customers to build secure, scalable, and trusted data ecosystems for the future.”

“R25 represents a breakthrough in how enterprises interact with and protect their data,” said Anil Bhat, Senior Vice President and Chief Technology Officer, Mage Data. “We’ve engineered Database Virtualization to eliminate the inefficiencies of full data replication, built Conversational DDM using advanced natural language interfaces that dramatically lower the barrier to adoption, and architected Universal Policy Management for true distributed enforcement at scale. These innovations work together to create an intelligent, API-first platform that integrates seamlessly into modern DevOps pipelines and positions enterprises to harness AI safely and at speed.”

A Game-Changer for Unified Governance

With R25, Mage Data sets a new benchmark for Test Data Management by unifying protection, governance, and automation across every environment where sensitive data resides. By extending TDM beyond traditional non-production workflows to fully support production systems, AI pipelines, endpoints, logs, unstructured data, and hybrid cloud architectures, R25 delivers the comprehensive data security fabric modern enterprises require. The release reinforces Mage Data’s commitment to delivering a privacy-first, scalable, and future-ready platform – empowering organizations to accelerate innovation while maintaining zero-trust protection, operational efficiency, and consistent compliance across the entire data ecosystem.

Marketing Technology News: Beyond the Trend: How CMOs Are Using Cultural Intelligence to Lead Culture, Not Chase It

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AudioCodes Announces a Large-Scale Voca CIC Voice Agent Deployment with Atento

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AudioCodes Announces a Large-Scale Voca CIC Voice Agent Deployment with Atento

Voca CIC powers millions of healthcare voice interactions across the United States through Atento, one of the world’s top five Business Process Outsourcing providers

  • AudioCodes Voca Conversational Interaction Center (Voca CIC), in collaboration with Atento and Go2Uno, completed a large-scale Conversational IVR modernization for a major managed care organization
  • The new solution supports more than 500 concurrent AI Voice Agents
  • Delivered in just weeks, a record timeframe for a deployment of this scale, highlighting the partnership’s exceptional execution
  • Voca CIC introduced advanced analytics and performance reporting, giving Atento real-time visibility into Voice Agent performance and key customer metric

AudioCodes, a leading vendor of advanced communications software, products and AI-powered solutions for the digital workplace and customer experience, announced that its Voca Conversational Interaction Center (Voca CIC), working with Go2Uno, a business communications service provider, and Atento, a top-5 global BPO, successfully delivered a large-scale Voice Agent and Conversational IVR modernization for a major healthcare organization in record time.

The deployment was completed in just a few weeks, a record for a project of this scale. The collaboration demonstrated the strength of the AudioCodes, Go2Uno and Atento partnership in accelerating enterprise IVR transformation.

The new AI-powered Conversational IVR experience supports more than 500 concurrent voice agents and replaces legacy IVR systems with support for multiple, complex voice networking.

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Working together, AudioCodes, Go2Uno and Atento modernized complex call flows, integrated multiple carrier systems and implemented intelligent, AI-powered routing to improve customer experience, efficiency and resiliency. AudioCodes SBC infrastructure was deployed alongside Voca CIC to ensure seamless connectivity and continuity across the customer’s complex environment. Rich reporting and analytics provide Atento and the customer visibility into the voice agent performance metrics and unlock deeper insights into customers interactions.

“Atento would like to thank the Go2Uno and AudioCodes teams for not only helping deliver a solution for one of Atento’s most important customers, but doing it seamlessly and with exceptional precision. Go2Uno and AudioCodes accomplished in just 30 days what others projected would take three to six months. Their seamless integration of Azure Conversational AI was executed flawlessly, overcoming a challenge that many believed would require significant time and effort. The solution delivered not only meets our immediate needs but also provides Atento with a scalable, future-ready platform that positions us for continued growth and innovation.” said Gustavo Samaniego, Senior IT Service and Deliveries Manager at Atento.

“This deployment shows how AI-powered Voice Agents can modernize legacy IVR with predictable, high-quality outcomes at massive scale,” said Gidi Adlersberg, Head of the Voca CIC Business Line at AudioCodes. “Together with Go2Uno and Atento, we delivered a flagship example of real AI in action. Not a pilot, not a demo, transforming complex operations quickly and improving customer experience where it truly matters.”

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The solution improves call containment, shortens handling times and creates a scalable foundation for future AI-driven enhancements. This deployment demonstrates how Voca CIC, working with partners like Go2Uno and Atento, delivers enterprise-grade Customer Experience modernization that’s both powerful and practical, ready to evolve as AI demands grow.

Voca CIC is available as a 30-day free trial on the AudioCodes website, Microsoft Marketplace and the Teams Store. New customers can build a conversational contact center in minutes, including AI and omnichannel features, along with a free phone number from AudioCodes for instant evaluation.

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GIBO Announces Strategic Collaboration with E Total Technology Sdn Bhd to Accelerate Deployment of AI Compute Centers Featuring NVIDIA’s Most Advanced Chips

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GIBO Announces Strategic Collaboration with E Total Technology Sdn Bhd to Accelerate Deployment of AI Compute Centers Featuring NVIDIA's Most Advanced Chips

GIBO Holdings Ltd. announced a strategic collaboration with Malaysia-based technology and infrastructure solutions provider E Total Technology Sdn Bhd, under which the parties will work together on the planning, site sourcing, feasibility studies, and deployment of next-generation artificial intelligence compute centers in Malaysia. The project is expected to incorporate NVIDIA’s most advanced high-performance AI chips and computing architectures, supporting the rapidly growing demand for AI training and inference workloads.

This collaboration represents a significant step in expanding Malaysia’s AI infrastructure capabilities, providing scalable and high-performance compute resources to enterprises, research institutions, and digital economy participants across the region.

E Total Technology Sdn Bhd to Lead Local Execution and Feasibility Planning

Under the collaboration framework, E Total Technology Sdn Bhd will serve as the primary local execution and infrastructure partner, responsible for key preparatory and implementation activities, including:

  • Identification and evaluation of suitable sites for AI compute and data center facilities
  • Technical, commercial, and operational feasibility studies
  • Local coordination, regulatory support, and approval processes
  • Planning and execution support for data center infrastructure and related facilities

Leveraging its experience in infrastructure delivery, engineering coordination, and local regulatory engagement, E Total Technology Sdn Bhd will play a central role in ensuring the efficient and compliant execution of the AI compute center development.

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Deploying NVIDIA’s Most Advanced AI Chips to Support High-Intensity Compute Workloads

From a technology standpoint, the planned AI compute centers are expected to deploy NVIDIA’s latest-generation AI chips and GPU computing platforms, designed to support high-density, high-throughput AI workloads. These capabilities are intended to serve large-scale model training, advanced inference tasks, and multi-industry AI applications, while allowing for future scalability as AI technologies continue to evolve.

The deployment of advanced compute architectures is expected to deliver strong performance efficiency, improved energy utilization, and internationally competitive compute density.

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Strengthening Malaysia’s Position as a Regional AI Compute Hub

As global adoption of artificial intelligence accelerates, access to reliable, high-performance compute infrastructure has become a critical component of digital economic competitiveness. The collaboration between GIBO and E Total Technology Sdn Bhd aims to introduce internationally benchmarked AI compute infrastructure into Malaysia, further enhancing the country’s attractiveness as a regional hub for AI computation and advanced digital infrastructure in the Asia-Pacific region.

The parties will continue to evaluate opportunities for future expansion of compute capacity and related infrastructure in response to growing market demand.

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Open is Redefining the Future of Utilities: Technology, Customers, and New Business Models

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Open is Redefining the Future of Utilities: Technology, Customers, and New Business Models

Around the world, utility companies are undergoing a historic transformation. The need to adapt to increasingly digital customers, comply with stricter regulations, and harness the potential of disruptive technologies is completely redefining the sector.

Utility companies are facing a scenario of profound transformation in both their business models and operations. They must simultaneously respond to the demands of digital customers, navigate a more stringent regulatory framework, and innovate in services and business models.

To meet these challenges, utilities require cutting-edge technologies that enable them to modernize their systems and optimize their operations. At the same time, in our opinion, it is essential to rely on global consulting and market analysis, such as that provided by Gartner, whose research helps utilities identify trends, evaluate emerging technologies, and recognize the most relevant technology providers.

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Recently, Gartner published the Market Guide for Utility Customer Information Systems (CIS) 14 July 2025, which states: “Utilities increasingly need CIS capabilities that go beyond billing to support customer engagement, regulatory shifts and new revenue models. Legacy CIS platforms lack capabilities to support DER integration and dynamic pricing — fueling the need to modernize existing CIS platforms.”

This involves transforming an operation focused on traditional processes, from metering to billing, into a comprehensive and personalized customer management model, capable of offering a broader and more sophisticated range of products and services. To achieve this, companies must go beyond merely modernizing legacy systems and adopt modern technology platforms that enable intelligent automation, real-time analytics, and flexible business models, capable of quickly adapting to user needs, adopting new technologies, and meeting regulatory requirements.

As Gartner highlights in its Market Guide: “To meet these rising customers and regulator demands, utilities are prioritizing modern CIS platforms that offer composable architectures, real-time, event-driven capabilities, DER/EV integration and personalized customer experiences.”

Gartner selected the 19 vendors named in this Market Guide as a representative sample of utility CIS providers capabilities deployed across multiple regions, among which is Open Intelligence, a specialist in Customer Information Systems solutions for the utility sector.

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Jesús Sánchez, Vice President of Marketing at Open, states:

“At Open, we believe that the transformation of the sector begins with technology. To us, our inclusion in the 2025 Market Guide reaffirms our commitment to innovation and positions us as a strategic partner for utilities to evolve toward a digital, efficient, connected, and customer-centric model. Our modern CIS platform combines intelligent automation, advanced AI, and capabilities that enable new business models, allowing our clients to overcome transformation challenges in the electricity, gas, and water sectors, deliver personalized services, respond quickly to market changes, improve efficiency, and maintain proactive communication with their users”.

With Open, the current challenges faced by utilities become real growth opportunities. They not only modernize their systems but also gain a strategic partner that guides them in their evolution toward becoming an intelligent, efficient, and connected utility.

Disclaimer and Legal Notice — Gartner

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

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NJ AI Hub selects Plug and Play to operate its regional AI Accelerator

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NJ AI Hub selects Plug and Play to operate its regional AI Accelerator

The New Jersey Artificial Intelligence Hub announced that it will launch an AI Accelerator, powered by the global innovation platform Plug and Play, early next year.

The AI Accelerator will connect New Jersey’s AI startups and higher-ed-affiliated entrepreneurs with mentors, investors and industry partners, and attract other world-class startups to the state.

Located at the Hub’s facility in West Windsor, the accelerator will take advantage of New Jersey’s sectoral strengths in healthcare, pharmaceuticals, smart infrastructure, advanced manufacturing, financial services, energy, materials, telecommunications and logistics. Plug and Play will run selected cohorts each year that support and help startups at all stages.

The AI Accelerator will strengthen New Jersey’s position as a global innovation leader, said Liat Krawczyk, executive director of the NJ AI Hub. “This partnership with Plug and Play will unleash new technologies, foster powerful cross-sector collaborations, and speed AI innovations from concept to impact.”

The Plug and Play partnership is the latest step forward in the NJ AI Hub’s development, following the recent announcement that the Hub will be one of two sites worldwide to host the Microsoft Discovery platform, an advanced agentic AI and cloud technology that promises to help accelerate the pace of cutting-edge research and scientific discovery.

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“Our team is committed to making New Jersey a global leader for AI. Due to its world-class research institutions, thriving talent base, and institutional support, all the pieces exist to bring this partnership to life. Michael Olmstead, Plug and Play’s CRO, is leading our expansion with the NJ AI Hub to build an ecosystem where the most promising AI founders can innovate, scale, and make a real-world impact,” said Saeed Amidi, founder and CEO of Plug and Play.

Amidi said the program will offer startups a robust suite of services dedicated to scaling AI ventures. This includes experienced mentorship, business model refinement, hands-on workshops, access to funding, and high-value introductions.

The AI Accelerator also leverages Plug and Play’s global reach, including its network of 100,000-plus startups, more than 550 corporate partners, and 60 innovation hubs in over 25 countries. This network will be instrumental in attracting the top global AI startups to New Jersey, providing their teams with opportunities for collaboration and business development.

In addition to the AI Accelerator, the NJ AI Hub—founded by partners Princeton University, the State of New Jersey, Microsoft, and CoreWeave—will house an entrepreneur’s co-working space, education and workforce development efforts, and community events such as workshops and AI policy discussions. The Hub is based in a 6,500-square-foot space in West Windsor.

“We are excited that the partnership with Plug and Play will enable the NJ AI Hub to catalyze AI innovation, including opportunities for faculty and students to turn their novel ideas into successful products and companies,” said Princeton Provost Jennifer Rexford.

“Under Governor Murphy’s leadership, New Jersey has strengthened its position as a national leader in AI innovation through forward-thinking initiatives like the NJ AI Hub,” said New Jersey Economic Development Authority CEO Tim Sullivan. “Plug and Play’s Accelerator Program will add to existing collaborations with Microsoft, CoreWeave, and Princeton University to expand resources for entrepreneurs, boost startup creation, and catalyze innovative technology development.”

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“CoreWeave was founded and built in New Jersey, so we know firsthand the depth of talent here. This accelerator gives local innovators the resources, mentorship and infrastructure they need to flourish, and to innovate on both a national and global stage. We are proud to help create a pathway for the next generation of AI builders in our home state,” said Corey Sanders, senior vice president of product at CoreWeave.

“Innovation flourishes when talented people are empowered with mentors and programs that help unlock their full potential,” said Mike Egan, general manager of Microsoft TechSpark. “The NJ AI Hub Accelerator, powered by Plug and Play, is a testament to New Jersey’s commitment to nurturing the next generation of AI leaders. At Microsoft we’re proud to support this important work for New Jersey innovators and beyond.”

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EngineerBabu Named a Top Mobile App Development Company in Dubai

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EngineerBabu Named a Top Mobile App Development Company in Dubai

engineerbabu

EngineerBabu earns Top Mobile App Development recognition in Dubai, powered by CMMI Level 5, Google AI Accelerator selection, and LinkedIn Top 10 ranking.

EngineerBabu Recognized as a Top Mobile App Development Company in Dubai, Backed by CMMI Level 5,Google Al Accelerator & LinkedIn Top 10 Ranking

EngineerBabu, one of India’s fastest-growing engineering partners, has been officially recognized as a Top Mobile App Development Company in Dubai, strengthened by three major credibility pillars: CMMI Level 5 certification, Google Al Accelerator selection, and a LinkedIn Top 10 Tech Company ranking for two consecutive years. In a market where most app firms promise speed, EngineerBabu delivers something far more valuable: predictability, quality, and scale.

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The company builds high-performing mobile apps, Al-driven products, and enterprise-grade digital platforms trusted by leading global brands including Amazon, Paytm, Wipro, Adani, Reliance Jio, BYJU’S, Swiggy, and several Global Capability Centers (GCCs). What sets EngineerBabu apart is its ability to blend enterprise discipline with startup agility. The company’s CMMI Level 5 maturity ensures consistent, measurable, and repeatable delivery-something extremely rare in the app development industry.

Meanwhile, its selection into the Google Al Accelerator highlights deep expertise in Al/ML engineering, enabling Dubai businesses to build next-generation apps powered by automation, intelligence, and personalization. Ranked as a Top 10 Tech Company on LinkedIn, EngineerBabu has become a trusted partner for businesses that want to build fast without compromising quality. Their team supports onsite, remote, and hybrid engineering teams, giving Dubai enterprises the speed and flexibility needed to scale in a competitive digital landscape. “Dubai rewards execution, “the company shared. “Our mission is simple: build products that launch faster, scale smarter, and deliver real business outcomes.” EngineerBabu’s Dubai-focused services include custom mobile app development, UI/UX, full-stack engineering, Al/ML, cloud, DevOps, and dedicated development teams.

Marketing Technology News: Beyond the Trend: How CMOs Are Using Cultural Intelligence to Lead Culture, Not Chase It

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