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Getty Images and NASCAR Renew Multi-Year Agreement

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Globe Newswire
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Getty Images and NASCAR Renew Multi-Year Agreement

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Getty Images, a preeminent global visual content creator and marketplace, announced the renewal of its long-standing partnership with NASCAR, extending its role as NASCAR’s Official Photography Partner, a designation it has held since 2006.

The agreement sees Getty Images’ team of specialized motorsport photographers deliver high-quality imagery from all races and events in the NASCAR series, including NASCAR Cup Series™, NASCAR O’Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™. With exclusive, behind-the-scenes access, Getty Images’ dedicated motorsports team will deliver real-time, rights-cleared imagery from every race weekend, ensuring NASCAR and its partners have immediate access to high-quality visual content for broadcast, digital, commercial and editorial use.

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Beyond trackside coverage, Getty Images will also produce creative editorial assets, including official driver portraits, and imagery from NASCAR’s broader calendar of events. All content will be distributed exclusively through gettyimages.com, enabling partners across the sport to access a single, authoritative source for NASCAR photography.

“For nearly two decades, Getty Images has played a central role in how NASCAR is documented, remembered, and shared,” said Michael Heiman, Vice President of Global Sport at Getty Images. “As NASCAR continues its investment in elevating the fan experience, we are proud to support those ambitions by delivering industry-leading imaging solutions that brings every moment on and off the track to life. Our world-class visual content, delivered in near-real time through our unmatched distribution platform, empowers NASCAR and its partners to enhance their storytelling as they continue to grow the sport and achieve their strategic goals.”

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Getty Images’ motorsport collection comprises of 190,000 NASCAR-owned assets and 1.2 million NASCAR images shot by Getty Images’ sports photographers. This includes historic collections such as ISC Archives, Racing One and Dozier Mobley, making up one of the most complete visual archives of NASCAR history from its inception to the present day.

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Shirofune Introduces Reddit Ads Integration to Expand Omnichannel Platform for U.S. Advertisers

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Globe Newswire
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Shirofune Introduces Reddit Ads Integration to Expand Omnichannel Platform for U.S. Advertisers

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New integration helps brands and agencies tap into high-intent Reddit communities while automating budgeting, bidding, and optimization alongside other major ad channels

Shirofune, the leading digital advertising automation management platform, announced the addition of Reddit Ads to its growing roster of supported channels. This integration allows advertisers and agencies to plan, manage, and optimize Reddit campaigns within the same unified Shirofune interface they use for search, social, and e-commerce media.

Reddit, home to thousands of interest-based communities and highly engaged users, has become an increasingly important environment for U.S. advertisers seeking authentic, intent-rich conversations. This new integration allows Shirofune customers to bring Reddit into their existing cross-channel workflows instead of managing it as a siloed, manual effort.

“Reddit has become a critical channel for U.S. marketers who want to reach passionate communities and niche interest groups, but it can be time-consuming to manage alongside all the other platforms,” said Mitsunaga Kikuchi, Founder and CEO of Shirofune. “By integrating Reddit Ads into Shirofune, we’re giving advertisers a way to plug this unique environment into their broader media strategy by using the same automation, optimization, and reporting they already rely on for other channels.”

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With the Reddit Ads integration, Shirofune users can:

  • Centralize Reddit campaign management – monitor and adjust Reddit campaigns from the same dashboard used for other platforms, reducing the operational friction of managing yet another console.
  • Automate budgets and bids – Use Shirofune’s automation engine to allocate budgets and adjust bids based on performance, helping ensure Reddit spends flow to the best-performing campaigns, ad groups, and audiences.
  • Apply funnel-aware strategies – Align Reddit campaigns to top-, mid-, and bottom-of-funnel objectives and apply differentiated targets that balance exploration, consideration, and conversion.
  • View cross-channel performance in one place – Combine Reddit data with other platforms to understand the role of Reddit in overall performance, identify incremental contribution, and make faster, data-driven decisions. If you’re using a third-party attribution tool, we can optimize your cross-channel campaigns using that data.

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“U.S. advertisers and agencies have been asking for a way to bring Reddit into the same automated workflow as their other performance channels,” added Kikuchi. “This integration is built with them in mind, making Reddit easier to test, scale, and measure without adding more manual work to already-stretched teams.”

The Reddit Ads integration continues Shirofune’s expansion of its omnichannel capabilities, complementing existing support for platforms including Google, Microsoft, Meta, TikTok, X (formerly Twitter), LinkedIn, and leading ecommerce and analytics tools.

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Blueclone Networks Introduces Email Security Best Practices Guide to Protect Businesses from Email Compromise

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MTS Staff Writer
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Blueclone Networks Introduces Email Security Best Practices Guide to Protect Businesses from Email Compromise

Blueclone Networks - Transform IT into Growth | Managed IT Services NJ

A practical email security resource helping organizations prevent Business Email Compromise, strengthen email protection, and reduce cyber risk

Blueclone Networks, a trusted provider of managed IT and cybersecurity services for regulated industries, announced the launch of its new Email Security Best Practices guide. This new resource is part of Blueclone’s expanding email security services, designed to help U.S. businesses prevent phishing attacks, Business Email Compromise (BEC), and inbox-driven cyber threats before they disrupt operations or violate compliance requirements.

Email remains the most common entry point for cyberattacks, and regulated organizations in healthcare, finance, legal, and professional services face growing exposure to email cybersecurity risks. Blueclone’s new guide provides practical, actionable steps businesses can apply immediately to strengthen business email security and reduce the risk of costly breaches.

Email security is no longer just an IT concern. It’s a business risk, a compliance issue, and a trust issue”

— Milan Baria, CEO of Blueclone Networks

Why Email Security Is Now a Business-Critical Issue
Despite advances in technology, most successful breaches still begin with a single email. Modern attacks are highly targeted, often impersonating trusted vendors, executives, or compliance notices. Business Email Compromise schemes, credential theft, and ransomware delivered through email continue to rise across the U.S., putting organizations at risk of financial loss, downtime, and regulatory penalties.

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The new Blueclone resource distills more than two decades of real-world experience into a concise, easy-to-use guide that reinforces proven email security solutions and daily habits that protect inboxes in high-risk environments.

“Our new guide helps organizations understand real-world email threats and take practical steps to prevent Business Email Compromise and phishing attacks. Strong email protection starts with awareness, reinforced by the right security controls and services.” said Milan Baria, CEO of Blueclone Networks.

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What the Email Security Guide Covers
The Email Security Best Practices guide provides clear guidance for organizations evaluating or improving their email security services, including:
● How attackers exploit human behavior through phishing and BEC schemes
● Key warning signs employees must recognize before clicking links or opening attachments
● Everyday habits that strengthen frontline email protection
● Technical controls that modern email security companies recommend for SMBs
● How to build a security-aware culture that reduces human error
● A readiness checklist to identify gaps in current email protection services

Unlike generic awareness material, the guide focuses on practical steps that regulated organizations can apply immediately to reduce risk and improve compliance readiness.

Email Security Services Built for Regulated Industries
The guide supports Blueclone’s broader portfolio of email security solutions, which combine advanced filtering, secure email gateways, multi-factor authentication, phishing simulations, and managed monitoring. These email security services are designed to meet the needs of organizations subject to HIPAA, FINRA, PCI-DSS, and other regulatory frameworks.

By pairing education with technology, Blueclone helps businesses reduce exposure to Business Email Compromise, credential theft, and data leakage while maintaining productivity and usability.

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ConvergeHub Launches Partner Program to Help Affiliates and Solution Providers Earn Recurring Revenue

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MTS Staff Writer
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ConvergeHub Launches Partner Program to Help Affiliates and Solution Providers Earn Recurring Revenue

ConvergeHub

ConvergeHub launches Partner Program with affiliate and solutions tracks, offering recurring revenue and faster CRM success for businesses.

ConvergeHub’s new Partner Program offers two clear paths — the Affiliate Partner Program and the Solutions Partner Program. Whether you’re a creator, consultant, or agency, you can choose the track that fits your strengths, grow with ConvergeHub, and earn recurring rewards for every customer you help connect. Explore both options at the ConvergeHub Partner Program page.

ConvergeHub announced the launch of the ConvergeHub Partner Program, a new initiative designed to help partners monetize their reach, expertise, and client relationships through recurring payouts — without upfront investment or complex requirements.

Partners are one of the most important drivers of CRM adoption because they’re the ones educating buyers, guiding implementation, and helping teams succeed…”

— Shampa Bagchi, Founder and CEO of ConvergeHub

“Partners are one of the most important drivers of CRM adoption because they’re the ones educating buyers, guiding implementation, and helping teams succeed,” said Shampa Bagchi, Founder and CEO of ConvergeHub. “With our new Partner Program, we’re making it easier for affiliates and solution providers to grow with ConvergeHub — while earning recurring revenue for the value they create.”

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ConvergeHub Advantage: CRM Simplicity Meets Partner Opportunity
Most CRMs burden growing businesses with complexity, hidden costs, and steep learning curves. ConvergeHub is different. It blends enterprise-grade capabilities with SMB-friendly usability, making it easier for businesses to adopt, scale, and succeed. Unlike other CRMs, ConvergeHub adapts to your workflows, grows with your customers, and empowers partners to deliver measurable value — without upfront investment or complicated requirements.

Building on this foundation, the ConvergeHub Partner Program extends your ability to grow with ConvergeHub by offering two clear paths to recurring revenue:
1. Affiliate Partner Program – Promote ConvergeHub through your website, blog, email, or social media using a unique referral link. Earn recurring payouts for every paid customer you refer – as long as they stay subscribed.
2. Solutions Partner Program – Offer ConvergeHub as part of your client delivery. Customize your approach, co-sell or white-label under your brand, and earn recurring revenue for every active client deployment you onboard and support.

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Instead of one-size-fits-all partnerships, ConvergeHub supports both promoters and service providers with structured onboarding, transparent tracking, and resources that help you drive adoption with confidence.

Why the ConvergeHub Partner Program Matters
Businesses don’t adopt CRMs because of features alone—they adopt them because someone they trust guided the decision, simplified the rollout, or helped them see value faster. That “someone” is often an affiliate, consultant, agency, or advisor. The ConvergeHub Partner Program is built to recognize and reward that real-world influence with a clear, recurring revenue path.

By offering two distinct partner tracks, ConvergeHub makes it easy to choose the path that matches how you create value—promotion or delivery. The result is a partnership model that helps more businesses adopt CRM successfully, helps partners grow predictable income, and builds stronger long-term outcomes for everyone involved.

Built for Modern Partner Expectations
Partners today expect more than a referral link or a basic reseller discount. They want recurring revenue, clear attribution, simple onboarding, and the freedom to choose how they deliver value – through content, community, consulting, implementation, or managed services. The ConvergeHub Partner Program is built around those expectations with two distinct tracks, transparent performance visibility, and the resources partners need to grow confidently. Under this program, Partners gain access to a dedicated Partner Portal where they can:
1. Track sales, commissions, and payouts in real time
2. Access their own referral link for seamless promotion
3. Monitor performance with transparent attribution and reporting

Built for Partners Who Drive Adoption
The ConvergeHub Partner Program is designed for individuals and firms that influence CRM decisions or deliver CRM outcomes.
The Partner Program is for:
1. Content Creators & Brand Storytellers
Turn trusted recommendations into recurring payouts by sharing ConvergeHub through blogs, newsletters, YouTube, and social media.
2. B2B Marketplace Owners & Startup Toolkit Curators
Add ConvergeHub as a recommended CRM in your platform or resource library and earn as your audience subscribes.
3. LinkedIn Thought Leaders & Community Builders
Promote ConvergeHub through your network and conversations, backed by tracking and a ready-to-use promo toolkit.
4. CRM Consultants & Digital Transformation Advisors
Offer ConvergeHub as a CRM solution for clients—package strategy, setup, and optimization into a recurring revenue stream.
5. Marketing Agencies
Deliver CRM-led growth systems for clients by combining campaigns with structured customer management and reporting.
6. Accounting, Financial Services & Professional Services Firms
Support clients with an operational CRM foundation and earn recurring revenue for each active deployment you onboard.
7. Startup Accelerators & Advisors
Recommend ConvergeHub to portfolio companies or implement it as part of a growth playbook, with recurring payouts as they scale.

Partner Rewards Meet Customer Results
The ConvergeHub Partner Program is designed as a win–win model that benefits both partners and the businesses they serve.
1. For partners – predictable recurring income, flexible delivery models, and a Partner Portal to track sales, commissions, and performance. With referral links, transparent attribution, and simple onboarding, partners gain the tools to grow revenue while focusing on what they do best – building influence or delivering solutions.
2. For businesses and customers – it accelerates CRM adoption by simplifying rollout and ensuring ongoing support from trusted advisors.Customers gain expert guidance, tailored implementation, and a flexible platform – delivering faster value, smoother transitions, and stronger long-term outcomes.
By rewarding affiliates and solution providers, ConvergeHub ensures that businesses don’t just buy a CRM—they succeed with it.

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From Desktop to Fingertips: How ECER is Reimagining the Future of Mobile B2B Trade

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MTS Staff Writer
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From Desktop to Fingertips: How ECER is Reimagining the Future of Mobile B2B Trade

Ecer Logo & Brand Assets (SVG, PNG and vector) - Brandfetch

As global B2B orders increasingly migrate to mobile devices, the core of international trade is undergoing a profound transformation. Business is no longer confined to an office desk; it has extended to airport lounges, international exhibition floors, and everywhere in between. The gateway to global commerce has officially moved from the desktop to the palm of the hand.

24/7 Collaboration: Breaking Time and Language Barriers
In traditional foreign trade, the reliance on back-and-forth emails and time zone delays often drags out decision-making cycles. The primary value of digitalization is shortening this communication path.
ECER (www.ecer.com), a leader in mobile-first B2B marketplace, has addressed this by deeply integrating AI real-time translation with instant messaging systems. This allows buyers and sellers to discuss product specs, quotes, and delivery schedules instantly on their phones, regardless of language barriers. When communication is no longer restricted by time zones, global trade enters a true state of “all-weather” collaboration.

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Visualized Trust: Bringing the Factory to the Customer
Trust is the ultimate currency in B2B transactions. For many suppliers, proving corporate strength to overseas buyers without a face-to-face meeting is a perennial challenge.
ECER is solving this through mobile VR factory inspections and visualized displays. Suppliers can now showcase production environments, equipment, and quality control processes systematically.
Hunan Heyi Energy Technology Co., Ltd. previously lost European leads due to the high cost and time required for physical site visits.
By using ECER’s VR tools, they presented their entire production line and warehouse via mobile. This didn’t just save on travel costs; it significantly shortened the sales cycle and built immediate buyer confidence.

Full-Link Integration: Closing Deals on a Single Device
The true power of mobile trade lies in process integration. On the ECER platform, the entire trade journey—from searching for suppliers and sending inquiries to verifying credentials and confirming final deals—is handled seamlessly within a single mobile interface.
By eliminating the need for multiple disconnected systems, ECER reduces information gaps and communication errors, making foreign trade more transparent and efficient than ever before.

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Redefining Competitiveness in the Mobile Era
Mobile transformation is no longer a future prediction; it is the current reality. As the trade landscape shifts, competition between enterprises has evolved from simply being “online” to being “efficiently online.”
Through technological innovation, ECER is driving the upgrade of cross-border B2B from desktop-bound to mobile-driven. Faster communication, visualized trust, and integrated workflows are becoming the foundational competitive advantages for the modern trade enterprise. In this new era, the next big deal might just start with a simple swipe or a tap.

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Mitek Strengthens Its Unassisted Video Verification Solution for the Spanish Market as AI-Driven Identity Fraud Accelerates

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Business Wire
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Mitek Strengthens Its Unassisted Video Verification Solution for the Spanish Market as AI-Driven Identity Fraud Accelerates

Mitek Systems Logo

SEPBLAC-compliant digital onboarding helps regulated entities stay ahead of deepfakes and digital manipulation without adding friction

Mitek Systems , a global leader in digital identity verification and fraud prevention, announced enhancements to its SEPBLAC-compliant digital onboarding capabilities for the Spanish market, designed to help regulated entities defend against a rapidly escalating wave of AI-driven identity fraud. The enhancements strengthen Mitek’s unassisted video verification solution, used across Spain for SEPBLAC‑compliant remote identity verification.

Unassisted video verification has long been a regulatory requirement for financial institutions and other regulated entities in Spain. However, the threat landscape has evolved rapidly, with fraud shifting beyond document-based attacks to include screen replays, digital manipulation, synthetic identities, and deepfake-enabled impersonation.

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National data shows the scale of the threat: 89% of Spanish companies reported more fraud attempts last year, and identity fraud remains the leading cause of corporate fraud losses (AEECF). Most attacks now target onboarding, where vulnerabilities are easier to exploit.

“The threat landscape has fundamentally changed, and verification systems must evolve at the same speed,” said Marc Sabadí, Innovation Lead & Sales Manager at Mitek Systems. “We’re enhancing unassisted video verification for one reason: to give institutions stronger protection while keeping onboarding compliant for our customers and the experience fast and seamless for legitimate customers.”

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Mitek’s enhanced verification now includes:

  • Deepfake detection for AI-generated facial manipulation and face morphs
  • Digital manipulation and screen-replay analysis
  • Injection attack protection
  • Face gallery analysis for repeated or coordinated attacks

These enhancements reflect Mitek’s ongoing investment in adaptive, intelligence‑driven verification. As fraud becomes faster, more scalable, and more automated, Mitek is building solutions that protect security, compliance, and conversion, helping organizations keep onboarding seamless while staying ahead of AI‑driven threats.

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Miele Deploys IFS.ai Globally to Transform Field Service Management Across 25+ Countries

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PRNewswire
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Miele Deploys IFS.ai Globally to Transform Field Service Management Across 25+ Countries

Manufacturing industry leader applies Industrial AI to accelerate service transformation with IFS Cloud rollout in Australia and New Zealand, targeting global expansion

IFS, the leading provider of Industrial AI software, announced that Miele, the world-renowned premium appliance manufacturer, is expanding its existing partnership with IFS to transform field service operations globally. Following successful implementations in Australia and New Zealand, Miele plans to roll out the AI-powered IFS Cloud across more than 25 countries over the next five years.

Miele is on a transformational journey to redefine its global service organization, with Industrial AI at the core of its strategy to deliver exceptional customer experiences through fast, efficient execution of end-to-end service processes. The deployment of IFS Cloud spans the entire service lifecycle, from initial customer contact through to solution-oriented service delivery, and improved first-time fix rates leading to faster customer resolution. By leveraging IFS.ai embedded in IFS’s Field Service Management (FSM) solution to optimize dynamic workforce scheduling across its entire technician network, including both Miele technicians and partners, the company is enabling intelligent, skill-based planning closely aligned with spare parts availability.

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The Australia and New Zealand implementations went live within nine months, covering approximately 200 field technicians and contact center agents. IFS’s FSM capabilities enable Miele to analyze patterns in service requests, predict equipment failures, and recommend optimal technician assignments, ensuring the right resource with the right skills and parts arrives at the right time. This approach not only enhances the customer experience but also supports Miele’s sustainability commitments by using AI-driven routing to reduce CO₂ emissions and minimize travel distances.

Axel Kruse, Senior Vice President Business Unit Customer Service at Miele commented: “Our service transformation is focused on delivering a more intelligent, proactive experience for our customers, one that resolves issues faster, more sustainably, and with less disruption. Industrial AI gives us the ability to anticipate demand, optimize our global service operations, and increasingly resolve issues remotely. The successful deployment in Australia and New Zealand has given us the confidence to scale this model globally, supporting our ambition to strengthen customer trust and loyalty in every market we serve.”

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Mark Moffat, CEO, IFS, said: “Miele’s transformation demonstrates how Industrial AI can be scaled successfully when the right foundation and support are in place. Through IFS Success, we are helping Miele deliver exceptional service experiences to their end customers – ensuring every moment of service meets the high standards their brand is known for. We’re helping them accelerate time to value, mitigate risk, and complement internal teams with proven expertise as they expand their rollout globally.  We are proud to work alongside Miele, supporting their adoption of AI-enabled service operations to transform their customer experience.”

As an IFS Success customer, Miele will work closely with IFS within the IFS Success customer framework to achieve faster time to value from its IFS investments. The framework provides access to IFS experts, proven best practices, and structured guidance to reduce implementation risk, minimize disruption, and complement Miele’s internal teams. This approach supports Miele in achieving its business objectives as it scales AI-enabled service operations globally.

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In the age of AI agents, Splio makes prediction the foundation of CRM and launches its AI-first CRM

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Business Wire
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In the age of AI agents, Splio makes prediction the foundation of CRM and launches its AI-first CRM

logo_splio

  • Splio is setting prediction as the new CRM standard and the future interface for AI agents

  • The company has evolved Tinyclues AI, initially focused on predictive AI, into an AI enhanced with generative and agentic capabilities, now integrated at the core of its platform

  • Commercial launch of the AI-first CRM powered by Tinyclues AI

  • Launch of the Ask my CRM agent, an intelligent copilot to speed up decision-making and CRM execution based on customer data

  • The company is positioning itself as an AI-first company, already generating 30% of its revenue from AI and aiming for 50% in 2027

Splio announces the launch of its AI-first CRM powered by Tinyclues AI. Now integrated at the core of the platform, predictive AI helps brands orchestrate and personalize their communications at scale across every channel (email, SMS, RCS, WhatsApp…). Splio also unveils “Ask My CRM,” its new AI agent designed as an intelligent marketing copilot that, plugged into each brand’s customer data, makes customer knowledge easier to access, and speeds up day-to-day CRM management, from analysis to actionable recommendations.

Splio made the strategic choice early on to invest in AI, especially with the acquisition of Tinyclues in 2023, to get ahead of rapid changes in the CRM Market. the company runs an AI-first model with 30% of its annual recurring revenue coming from its AI offerings. Companies such as Air France, Fnac Darty, SNCF Connect, Samsung, as well as ETAM, Maisons du Monde, Mademoiselle bio, and Cyrillus in retail, already rely on Tinyclues AI on a daily basis.

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“We quickly recognized the value of predictive AI in CRM. Market acceleration, driven first by generative AI and now by the emergence of AI agents, has validated that view. Splio is an AI-first company and aims to generate more than 50% of its revenue from AI, by 2027, through the deployment of Tinyclues AI at the core of its platform,” says Antoine Scialom, Co-CEO of Splio.

By making prediction the heart of its AI-first CRM, the company enables brands to tackle personalization challenges at scale, while laying the foundations for a CRM designed as the reference interface for an increasingly conversational and agentic customer relationship.

“At the time of the Tinyclues acquisition, predictive AI was not yet at the center of conversations, but it was already being adopted by early adopters like Air France, Samsung, and Fnac Darty. it has become essential to run CRM at the pace of market change. That’s why we’re integrating it directly into our new platform, to make its use broadly accessible. We felt it was necessary to evolve our AI to prepare brands now for the era of agentic commerce and conversation,” says Antoine Parizot, Co-CEO of Splio.

Tinyclues AI at the core of Splio’s CRM and an intelligent copilot to assist marketers

Tinyclues AI now underpins the products that make up Splio’s CRM, including marketing automation and loyalty, by using prediction to make personalization and orchestration more effective.

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Enhanced with generative and agentic capabilities on top of predictive AI, Tinyclues AI is emerging as a key building block for orchestrating customer engagement at scale, and in the future, for making CRM fully compatible with the new journeys enabled by agentic commerce.

“The integration of Tinyclues AI into Splio’s marketing automation had a direct impact on our performance starting in Early Access. Predictive audiences enabled us to increase our average conversion rate threefold, while better targeting each campaign. In addition, we observed that for each A/B test campaign, 90% of our revenue is generated by 28% of our base. This has allowed us to focus our actions on the right segments, better prioritize our campaigns, and manage our CRM with greater precision,” says Cédric Gourgeon, e-commerce director of Mademoiselle Bio.

Splio also unveils “Ask My CRM,” an AI agent that acts as a copilot for marketing teams, providing insights to spot opportunities and context-aware recommendations from their own data. Connected in real time to each brand’s database, it doesn’t just execute queries, it understands the business context, “speaks CRM,” and analyzes all available information. Every day, teams will be able to converse with their agent to diagnose performance drops, identify new campaign opportunities, and generate ready-to-use deliverables (reports, one-pagers, action plans), directly from customer data.

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Accenture Appoints Rachel Frey Chief Communications Officer

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Business Wire
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Accenture Appoints Rachel Frey Chief Communications Officer

Accenture announced the appointment of Rachel Frey as chief communications officer, a newly created role. Effective immediately, Frey reports to Accenture Chair and CEO Julie Sweet and joins Accenture’s Global Management Committee.

Frey brings more than two decades of experience in communications. In her most recent role as Accenture’s global head of Corporate Communications, she strengthened the company’s relationships with external audiences; developed and elevated an enhanced earned communications strategy that has strategically positioned Accenture and its leaders at the forefront of AI reinvention across every major sector and region around the world; and leveraged data and AI to elevate the performance of the function.

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“With her extensive experience at Accenture, Rachel brings a deep understanding of our business, people and impact as well as a strong track record of helping us engage and connect with our external stakeholders,” said Julie Sweet, chair and CEO, Accenture. “I am excited for her to take on this expanded role at a time when clear communication has never been more important.”

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“I am thrilled to step into this role at such an important moment for Accenture and for our industry,” said Frey. “Communications are central to how we build trust, advance our strategy and help our clients and our people navigate reinvention with clarity and confidence.”

Frey will oversee internal communications, global media relations, financial communications, public affairs communications and crisis management, leveraging internal and external communications channels to reinforce the value Accenture creates and help bring the company’s strategy to life for its people, investors and communities around the world.

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Medallia Unveils Latest Innovation Agenda at Experience ‘26 to Further Omnichannel Experience Transformation

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Business Wire
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Medallia Unveils Latest Innovation Agenda at Experience ‘26 to Further Omnichannel Experience Transformation

Medallia

New generative AI capabilities, Insights Assistant and Smart Topic Builder, transform analysis with instant conversational answers and automated discovery that uncover real business challenges

Unified B2B account profiles and expanded Action Planning tools empower organizations to drive measurable business outcomes

Medallia, Inc., the global leader in customer and employee experience, unveiled its latest innovation agenda during its flagship conference, Experience ‘26, featuring a suite of innovations designed to revolutionize global experience management and help the world’s largest organizations drive business transformation. Building on the momentum of last year’s Frontline-Ready AI™ launch, these enhancements deliver new cross-functional capabilities designed to democratize access to sophisticated analytics and simplify how teams transform raw data into decisive action across the entire team. Since launch, more than 550 of the world’s largest brands, representing hundreds of thousands of users, have already deployed Frontline-Ready AI™ capabilities, including Intelligent Summaries, Root Cause Assist, Smart Response, and Themes with GenAI.

“These innovations represent a significant leap forward in making sophisticated and previously out of reach data analysis accessible and actionable for every user across an organization,” said Fabrice Martin, Chief Product Officer at Medallia.

With this slate of planned innovation, Medallia makes it easier for users to not only capture experience signals and insights, but to quickly make decisions and take action on those insights across the business. By embedding conversational AI and automated topic discovery directly into the platform, Medallia aims to eliminate the bottlenecks typical of research-heavy tools, removing technical barriers so that every employee, from the C-suite to the contact center and front lines, can access the specific insights they need to drive value.

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“These innovations represent a significant leap forward in making sophisticated and previously out of reach data analysis accessible and actionable for every user across an organization,” said Fabrice Martin, Chief Product Officer at Medallia. “By building AI directly into the tools that employees use every day, we’re helping customers make smarter decisions, faster. There’s no extra complexity or new systems to learn, and the insights are built right into the work they’re already doing. As customers scale and grow, this capability becomes increasingly valuable, giving them a real competitive advantage and the ability to truly transform their businesses.”

Key innovations include:

  • Democratize Data Analysis and Talk to Your Data with Insights Assistant: Instead of spending hours on manual analysis, every team member—from the frontline to analysts to executives—can now “talk” to their data using plain language to validate hypotheses and uncover root causes in seconds. Insights Assistant is grounded in each organization’s unique operational context, automatically respecting hierarchies and access permissions to deliver trusted, accuracy-checked answers without exposing sensitive customer information to public models. This new Frontline-Ready AI™ feature unifies analysis and execution, allowing users to seamlessly turn an ad-hoc query into a traceable, exportable insights report without ever leaving the platform.
  • Automate Maintenance and Capture Trends with Smart Topic Builder: By using AI to identify emerging trends and generate topics automatically, Smart Topic Builder eliminates the time and resources used to maintain text analytics. Organizations can now discover hidden issues and opportunities in minutes rather than weeks, ensuring no critical customer signal goes unnoticed. Uniquely, this new feature combines this speed with full transparency, keeping the human in the loop to audit and approve rules, ensuring that insights remain accurate, explainable, and trustworthy rather than locked in a “black box.”
  • Scale Global Operations with GenAI Language Expansion: Medallia’s native GenAI capabilities – including Intelligent Summaries for text analytics and conversational data, Root Cause Assist, and Smart Response – now extend to French and German speaking teams. Support for Spanish speaking teams was announced with the Medallia Fall 2025 Product Release. By processing data now in four of the most widely used local languages, global enterprises can standardize service quality without native language support.
  • Drive Execution and Prove Impact with Enhanced Action Planning: New capabilities close the gap between insight and execution faster by allowing teams to launch Action Plans directly from any report the moment an issue is found and embedding real-time performance tracking directly into existing workflows. By linking specific actions to shifts in metrics like NPS and OSAT, organizations can finally see exactly which operational changes are driving measurable business improvements. This evolution allows leaders to stop guessing, prove the value of their work, and focus efforts on the strategies that move the needle.
  • Unify B2B Account Health with Account Profiles: Now organizations can centralize business account-level metrics and individual customer profiles together in a single instance. Unique to Medallia, this holistic view enables teams to switch seamlessly between high-level health trends and specific stakeholder interactions, empowering them to prioritize growth and retention strategies without the technical burden of maintaining fragmented data silos and multiple instances.

Marketing Technology News: Martech Architecture For Small Language Models: Building Governable AI Systems At Scale

These innovations will help every team member rapidly get answers from customer data at the pace modern business demands — and within the scope of their role and at the highest accuracy levels. By letting employees ask questions in plain language instead of navigating complex tools, it cuts the time spent on data analysis and gets insights into action quicker. Frontline-Ready AI™ features work in multiple languages for global businesses and show the complete picture across departments, so everyone from the frontline to the executive team can act on insights that drive real business results. With improved measurement of the business outcomes for every action, businesses obtain clear visibility into which decisions are actually working and where to focus their efforts for maximum impact.

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Next-Generation Calix Engagement Cloud and Mobile App Enable Providers To Make Every Subscriber Feel Like an Audience of One

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Business Wire
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Next-Generation Calix Engagement Cloud and Mobile App Enable Providers To Make Every Subscriber Feel Like an Audience of One

Calix Logo

As customers continue to adopt Calix Agent Workforce, the next generation of Calix Engagement Cloud—along with enhancements to the CommandIQ mobile app—delivers advanced, personalized offer strategies for service providers in residential and business markets. Updates include in-app promo tiles that spark engagement, segmentation and geomap capabilities that streamline go-to-market workflows, and a new business intelligence dashboard that gives clear insights into campaign performance.

Calix Inc. launched the next generation of Calix Engagement Cloud on the Calix Platform, advancing the ability of service providers to deliver personalized offers that resonate with the experiences residential and business subscribers want. The latest enhancements to Engagement Cloud give providers a faster, clearer way to target the right subscribers and launch personalized campaigns that grow customer lifetime value (CLV) and average revenue per user (ARPU)—while laying the groundwork for future AI‑driven marketing automation with the Calix Agent Workforce™.

“We continue to be excited about the advancement Calix is making for Engagement Cloud as we ready our teams to implement the Calix Agent Workforce,” said Tanna Hanna, chief brand officer at ALLO Communications.

Calix Market Insights data reveals that personalization is a primary motivator of subscriber decisions, with 43 percent reporting that tailored, lifestyle-focused offers heavily influence their choice of provider. Service providers that meet these expectations are seeing measurable ARPU increases in as little as six months, including Peñasco Valley Telephone Cooperative (7 percent), Highline (15 percent), and Home Telecom (17 percent). Engagement Cloud brings critical marketing insights into one place, including billing, service usage, Wi-Fi experience, and third-party data.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

Now, marketers can leverage the latest enhancements from Calix to deliver precise, tailored offers to the right segment, even to an audience of one. Coming soon is the Calix Segment Builder agent—the first Engagement Cloud agent and part of the Agent Workforce, which will automate repetitive targeting tasks using real-time insights so marketers can quickly and efficiently increase ARPU.

With new capabilities for CommandIQ® and the next generation of Engagement Cloud, providers are turning insights into action and simplifying how service providers target, engage, and grow with:

  • CommandIQ promo tiles that boost in-app engagement and grow ARPU. CommandIQ promo and announcement tiles deliver offers directly inside the subscriber app experience, meeting subscribers where they already engage. As a primary subscriber touchpoint, CommandIQ is a cornerstone for AI-driven engagement, ensuring every in-app interaction becomes more intelligent and personalized over time. The result is increased app adoption, higher service attach rates, and ARPU growth without adding marketing overhead.
  • Clearer, actionable market insights in Engagement Cloud to accelerate go-to-market workflows. Pre-built and recommended segments in Engagement Cloud enable service providers to accelerate go-to-market planning by quickly identifying subscriber and prospect groups based on shared needs, pain points, and household type. Teams can upload .KMZ files to create geomaps layered with fiber lines, exchanges, new builds, funding areas, and local addresses to visualize their existing and prospective service areas. Campaigns can then be set up with the desired segments, optimized, and managed from a new single-page campaign builder. These capabilities lay the foundation for future AI agents to automate segmentation and campaign building.
  • A centralized dashboard and data quality page for enhanced governance and insights to inform smarter marketing. Leveraging a new, advanced business intelligence dashboard in Engagement Cloud, marketers can analyze shared preferences and other critical information in one place, while proactively spotting issues that could impact targeting, personalization, and campaign performance. A dedicated data quality page reinforces data confidence by flagging billing inconsistencies before they affect results. The dashboard also features subscriber health trends and service usage, giving teams the flexibility to adjust strategies mid-campaign to address subscriber preferences, drive higher adoption rates, and work more effectively.

To support service providers leveraging the next generation of Engagement Cloud, the award-winning Calix Success™ organization delivers in‑product guidance, expert‑led webinars and sessions, open office hours, and expanding resources such as knowledge base articles and playbooks. These offerings help marketing teams operationalize new capabilities and realize value more quickly.

Marketing Technology News: Martech Architecture For Small Language Models: Building Governable AI Systems At Scale

Tanna Hanna, chief brand officer at ALLO Communications, said: “We continue to be excited about the advancement Calix is making for Engagement Cloud as we ready our teams to implement the Calix Agent Workforce. These critical updates will help us change our go-to-market equally in busy, competitive metro areas and in smaller communities. Now, we can visualize our service areas and target segments in minutes—not hours—and deliver relevant, personalized offers to our subscribers. That speeds up product launches, lowers operational costs, and sets a clear path toward smarter, AI-driven engagement in the future.”

Amrit Chaudhuri, chief marketing officer at Calix, said: “Calix Engagement Cloud continues to strengthen its role as the growth engine for service providers. With these latest advancements, providers of any size can quickly deliver the right campaigns to the right segments and create more meaningful subscriber touchpoints. Marketers are on the front lines of this evolution, and Calix is helping them drive outcomes that matter: acquiring new subscribers, increasing revenue from existing ones, and lowering churn. That is the fast path to growth in telecommunications. Later this year, when service providers begin deploying the Calix Agent Workforce, marketers will be the first to benefit from a new era of human-AI collaboration.”

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Rethinking Paid Search Strategy: Actual SEO Media, Inc. Examines Intent-First Google Ads

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MTS Staff Writer
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Rethinking Paid Search Strategy: Actual SEO Media, Inc. Examines Intent-First Google Ads

Houston SEO | Digital Marketing Agency | Actual SEO Media Inc

Actual SEO Media, Inc. examines how Google Ads’ intent-first model and automation are reshaping paid search strategy and performance measurement.

Google Ads continues to evolve as automation and artificial intelligence play a larger role in how paid search campaigns are built and optimized. Actual SEO Media, Inc. reports that recent platform updates and ongoing product changes point to a clear shift toward an intent-first advertising model, reshaping how advertisers reach potential customers.

Rather than relying solely on exact query matching, Google Ads now evaluates a wide range of contextual and behavioral signals to determine which ads appear and when. This evolution marks a departure from earlier keyword-centric strategies and requires advertisers to rethink how campaigns are structured and measured.

Google Ads Move Toward an Intent-First Model

Google Ads has steadily integrated machine learning and automation into nearly every aspect of campaign management. From bidding strategies to audience targeting, the platform increasingly focuses on understanding what users are trying to accomplish rather than matching specific phrases. This approach allows ads to appear across a broader range of searches, even when users do not explicitly use traditional target keywords.

Intent-first advertising aligns with how people search today. Queries are longer, more conversational, and often influenced by prior interactions, location, and device usage. As a result, Google Ads is prioritizing signals that reflect real-time intent, making campaigns more adaptive to changing user needs.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

What’s Driving the Shift Away From Keyword-Centric Campaigns

The limitations of keyword-only targeting have become more apparent as search behavior evolves. Users frequently search with vague or exploratory queries that signal interest without specifying exact products or services. In responses, Google Ads has expanded the use of broad match keywords and automated targeting to capture these intent signals.

This shift also reflects the growing complexity of the customer journey. Users may research, compare, and revisit options multiple times before converting. Intent-first models are designed to support this nonlinear behavior by identifying patterns that indicate readiness to act, even when searches vary widely.

As keyword control becomes less granular, advertisers are adjusting to a landscape where interpretation of intent plays a larger role than manual keyword selection. This change has prompted a reevaluation of how relevance and reach are achieved in paid search.

How Automation is Reshaping Campaign Management

Automation now serves as the foundation of many Google Ads campaigns. Smart bidding strategies use machine learning to adjust bids in real time based on conversion likelihood, while automated campaign types streamline targeting and ad delivery. These tools reduce manual inputs but also change how advertisers interact with their campaigns.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

Rather than managing individual keywords and bids, advertisers increasingly focus on defining goals, providing high-quality conversion data, and aligning ad messaging with user intent. This places greater emphasis on strategic planning and data interpretation, as performance outcomes depend heavily on how well automation models are trained.

While automation can improve efficiency, it also introduces new challenges. Reduced transparency at the keyword level can make it harder to diagnose performance fluctuations, requiring advertisers to rely on broader performance indicators.

Measuring Performance in an Intent-Based Advertising Environment

As Google Ads adopts an intent-first approach, traditional performance metrics are being reexamined. Keyword-level reports alone may no longer provide sufficient insight into campaign effectiveness. Instead, metrics such as conversion quality, engagement signals, and overall return on ad spend are becoming more central to evaluation.

This evolution has implications for reporting and expectations. Advertisers are learning to interpret performance trends in the context of automation-driven decision-making. Understanding how intent modeling influences impressions, clicks, and conversions is now essential for accurate analysis.

Intent-based measurement also highlights the importance of aligning ads with user needs at different stages of the journey. Performance success increasingly depends on how well campaigns address informational, navigational, and transactional intent.

What Intent-First Advertising Signals for the Future of Paid Search

The move toward intent-first advertising reflects a broader transformation within digital marketing. Paid search strategies are becoming more adaptive, data-driven, and reliant on machine learning. This trend affects advertisers across industries, including local businesses and auto dealerships, where lead quality and timing are closely tied to user intent signals.

As Google Ads continues to refine its systems, intent modeling is expected to play an even greater role in campaign optimization. Actual SEO Media, Inc. suggests that advertisers who understand and adapt to these changes will be better positioned to navigate the evolving paid search landscape. In an environment shaped by automation and AI, aligning strategy with user intent has become central to effective search performance.

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Shoppable TV Ads Won’t Work. Here’s What Marketers Should Focus on Instead

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Arthur Querou
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Shoppable TV Ads Won't Work. Here's What Marketers Should Focus on Instead

The ad tech industry is betting big on shoppable TV as the next frontier in connected TV advertising. It’s a seductive promise: viewers see a product during their favorite show, click a button on their remote or scan a QR code, and complete a purchase without ever leaving their couch.

It sounds like the perfect marriage of commerce and content, but there’s just one problem: consumers aren’t buying it—literally.

Despite the hype, only 10% of U.S. adults have made a purchase via shoppable commerce on CTV. QR codes flash onto screens, interactive overlays promise seamless checkout, and remote-control shopping experiences pop up across streaming platforms. Yet these features interrupt viewing far more than they drive conversions, replicating the same mistakes that banner ads made when they degraded the early web browsing experience.

Shoppable TV fundamentally misunderstands how people actually engage with their television screens. Thankfully, there’s a better approach to driving purchase intent that respects both viewer behavior and marketing ROI.

Why the hype exists (but shouldn’t)

The push for shoppable TV isn’t coming from consumer demand or even marketer requests. It’s an ad tech narrative designed to force television into post-click attribution systems originally built for digital channels like search and social media.

In other words, the goal is to make TV “clickable” so that it fits existing measurement frameworks, not because viewers are asking for shopping carts on their streaming services. Companies need TV to behave like other digital channels to justify marketing spend and satisfy an industry trained to evaluate performance on click-through rates and direct conversions.

Fundamentally, TV will always appear to underperform under click-based measurement frameworks because, at its core, it’s not a clickable channel. Television drives awareness, credibility, and brand lift that influences purchasing decisions over time, not impulse clicks during a viewing session.

The data confirms this disconnect. Consumer engagement with shoppable formats remains stubbornly low. QR codes, interactive ads, and remote-control checkout simply aren’t resonating with audiences. If marketers want ROI from TV, they need measurement based on incrementality—the ability to isolate the actual impact of their campaigns, not just activity and eyeballs.

The reality: TV is a passive medium by design

The biggest misconception among brands is that people are willing to actively engage with the big screen in their living room. The living room context works fundamentally against shoppable experiences.

Television is about comfort, relaxation, and passive consumption. Viewers are multitasking, unwinding after work, or watching with family and friends. The couch is the opposite of a conversion-optimized landing page.

Not to mention, the couch-to-checkout experience requires transforming TV viewing into an active task. But do people actually want an active TV experience? The answer is clearly no. Direct checkout interrupts the viewing experience rather than enhancing it, creating friction instead of convenience.

This doesn’t mean TV can’t drive commerce—it absolutely can and does. But it does so by strategically building awareness and intent that leads to purchases on phones, laptops and physical stores where people actually prefer to shop.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

The path forward is performance TV without the gimmicks

If shoppable features aren’t the answer, what is? The future of CTV advertising lies in being smarter about reaching the right viewers with the right messages—not in forcing shopping experiences where they don’t belong. The most successful brands are:

  • Embracing hyper-targeted advertising.

TV ads remain very loosely targeted compared to other digital channels. The next phase of CTV is about making ads highly relevant to viewers. When targeting is precise, ads feel less intrusive and drive better downstream results.

  • Experimenting with skippable ads.

Though it may sound counterintuitive, skippable ads can improve campaign performance. When viewers choose not to skip an ad, they’re signaling strong relevance and intent. This behavior provides valuable data for optimization algorithms, enabling real-time refinement of audience targeting to identify which demographics, contexts, and creative variants drive genuine engagement.

  • Shifting to viewer-first strategies, not inventory-first buying.

Marketers need to rethink how they buy CTV media. Instead of starting with available inventory and hoping to find the right audience, start with your target consumer: Who are they? What are their behaviors? What content are they watching? Creative and targeting strategies must work together to make CTV a true performance channel. The goal is relevance at scale, not scale for scale’s sake.

  • Building their first-party data strategy for TV activation.

Heading into 2026 and beyond, marketers must prioritize their first-party data strategy and how they activate it on TV. The key isn’t just collecting data—it’s knowing how to use it for TV targeting. Partner selection is critical. Choose platforms that target based on actual buying behavior, not just demographics; maintain unique datasets rather than recycled data from brokers; and use proprietary ID graphs that connect viewing behavior to consumer actions.

  • Measuring incrementality, not interactivity.

TV’s real strength is driving credibility, brand lift, and downstream conversions—not forcing viewers to shop with their remote control. Success on CTV should be measured through incrementality studies that isolate true lift, not click-through rates borrowed from digital playbooks.

Making TV smarter, not more clickable

Television remains one of the most powerful mediums for building brands and driving purchase intent. The path forward isn’t to turn TVs into shopping terminals, but to respect what makes television valuable in the first place: its ability to reach viewers in a relaxed, receptive state with messages that resonate and influence decisions long after the screen goes dark.

Marketing Technology News: Martech Architecture For Small Language Models: Building Governable AI Systems At Scale

Customer Data Alliance and CDP Institute Release New CDP Industry Update

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prweb
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Customer Data Alliance and CDP Institute Release New CDP Industry Update

The CDP Institute, Author at 33Across

Latest report shows architectural divergence driven by AI adoption, data governance, and deployment models

The Customer Data Alliance (CDA) and the Customer Data Platform Institute released the 18th edition of the CDP Industry Update, continuing their long-running, semi-annual analysis of the global Customer Data Platform (CDP) market.

Covering the period from June 30 through December 31, 2025, the Update shows a market that continues to expand while becoming more structurally differentiated. As AI-enabled capabilities proliferate and CDP functionality is increasingly embedded in marketing platforms, enterprises are making clearer architectural choices about where customer data is governed, how it is deployed, and which systems are trusted to support AI use cases at scale.

The data shows that AI is not collapsing the CDP category or accelerating consolidation. Instead, it is reinforcing the separation between integrated CDP platforms and warehouse-native customer data architectures.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

“What’s changing isn’t whether CDPs matter, it’s where responsibility for customer context sits,” said Chris Adelman, CEO of the Customer Data Alliance. “Some organizations are centralizing that responsibility inside integrated platforms, while others are anchoring it in their data infrastructure. The market is supporting both.”

Key observations from the Update

  • Delivery-oriented CDPs were the fastest-growing category, with 3.3% growth, reflecting continued demand for AI-enabled decisioning, orchestration, and campaign delivery capabilities within a single vendor environment.
  • Composable, or warehouse-native, CDP vendors recorded 7.8% organic employment growth, nearly six times the industry average of 1.3%. This growth reflects a sustained shift of core customer data services into enterprise cloud data warehouses, where data is governed and reused across marketing, analytics, and operations.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

  • Integrated CDPs now account for a dominant share of employment and funding, reflecting the continued embedding of CDP capabilities within broader software platforms rather than standalone products.
  • Market concentration remains high and stable. A small group of large vendors continues to account for 67% of CDP employment and 73% of total funding, levels that have remained consistent across recent updates, indicating durable scale advantages rather than a winner-take-all dynamic.

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Guidepoint Launches Guidepoint360 Mobile App, Delivering AI-Driven Research Whenever It’s Needed

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PRNewswire
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Guidepoint Launches Guidepoint360 Mobile App, Delivering AI-Driven Research Whenever It's Needed

A new mobile platform delivers institutional-grade intelligence in hours, not days, wherever decisions get made.

Guidepoint, a real-time expert intelligence platform, announced the launch of the Guidepoint360 mobile app, extending its AI-powered research to mobile devices. Built for teams making high-stakes decisions under tight timelines, the app gives institutional investors, consulting firms, and global enterprises on-demand access to expert intelligence wherever work happens.

Guidepoint360 brings production-grade AI and expert insight into a single workflow. Users can launch research, monitor active projects, and synthesize expert perspectives in real time, whether preparing for an investment committee, a client meeting, or an executive decision.

“Capital moves fast. Research has to move faster,” said Albert Sebag, CEO of Guidepoint. “Guidepoint360 Mobile meets our clients where work actually happens—on the move, between meetings, and under pressure. It delivers the same rigor, speed, and compliance standards they expect from our platform, now optimized for mobile execution.”

Marketing Technology News: MarTech Interview with Lee McCance, Chief Product Officer @ Adverity

Built for speed, coverage, and control

The Guidepoint360 mobile app is engineered to support high-velocity research while meeting enterprise standards for compliance:

  • Faster insight — AskGP, Guidepoint’s AI assistant, surfaces cited answers from expert transcripts in minutes, not days.
  • Live visibility — Real-time alerts and status updates across active research and expert engagements.
  • Execution-ready workflow — Streamlined messaging, scheduling, and project management from a single interface.
  • Enterprise-grade compliance — Customizable compliance controls consistent with Guidepoint’s core platform.

Marketing Technology News: What is a Full Stack Marketer; What MarTech Matters Most to Full Stack Marketers?

The app is already enabling the company’s diverse global client base to seamlessly manage parallel research streams, lead high-volume diligence, and conduct time-sensitive thematic work from anywhere—extending the AI-driven workflows they rely on at their desks into the field.

One platform. Live experts plus AI.

By combining live expert consultations, AI Moderation, and AskGP synthesis in one continuous research pipeline, every call, transcript, and interaction feeds a growing intelligence layer—designed to compound insight over time, not reset with each project.

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Kyndryl Unveils Agentic AI Workflow Governance for Trusted Deployment of Mission‑Critical AI Agents

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PRNewswire
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Kyndryl Unveils Agentic AI Workflow Governance for Trusted Deployment of Mission‑Critical AI Agents

Policy as code capability transforms compliance in regulated agentic AI workflows

Automated policy enforcement establishes guardrails, codifies compliance and boosts transparency across enterprise operations

Kyndryl, a leading provider of mission-critical enterprise technology services, announced an innovative capability for creating policy-governed agentic AI workflows to enable enterprises to scale agentic AI across complex and highly regulated environments. Kyndryl’s policy as code capability translates customers’ organizational rules, regulatory requirements, and operational controls into machine‑readable policies that govern how agentic AI workflows execute, to support consistent, auditable, and trustworthy outcomes.

Customers want to reap the benefits of integrating agentic AI into their operations, but security, compliance, and control challenges inhibit trusted deployment of AI agents. In fact, 31% of customers cite regulatory or compliance concerns as a primary barrier limiting their organization’s ability to scale recent technology investments.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Kyndryl’s policy as code capability addresses these concerns by defining operational boundaries and designing agents actions to remain explainable, reviewable, and aligned with the customer-defined business and regulatory requirements. This combination also helps reduce costs, accelerate decision-making, eliminate errors and power AI-native workflows under defined policy guardrails.

“Kyndryl’s policy as code capability overcomes limitations of conventional AI agent controls and provides the structure customers need as they adopt agentic AI solutions,” said Ismail Amla, Senior Vice President, Kyndryl Consult. “By embedding and codifying business and regulatory requirements directly into AI agent operations, we can help customers execute AI workflow that is governed, transparent, explainable, and aligned with their organizational requirements.”

Policy as code is a critical element of the Kyndryl Agentic AI Framework, providing a logical enforcement layer that dynamically governs how AI agents execute, interact, and operate across systems. Kyndryl’s approach to codifying compliance into enterprise workflows is strengthened by insights drawn from decades of operating complex enterprise environments and the nearly 190 million automations the Company manages every month for these mission-critical systems. These operational foundations enable more reliable governance, improve agent explainability, and reduce unexpected behaviors in production environments.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

Embedding Policy-Governed Agent Workflows into Business Operations

Kyndryl policy as code enables governance of agentic workflows and is bolstered via differentiated capabilities including:

  • Deterministic execution – Agents only execute actions permitted and enforced by pre-defined policies, reducing operational risk.
  • Eliminates hallucination impact – Guardrails block unpredictable or unauthorized actions along the workflow, eliminating operational impact of agentic hallucinations.
  • Audit-by-design transparency – Each agent action and decision is logged and explainable, supporting compliance and oversight.
  • Human supervision – Agents execute tasks aligned with established and testable policies that are observed via a dashboard to support consistent actions and decisions.

Kyndryl’s structured approach to managing agentic workflow execution supports controlled and safe deployment of policy-constrained autonomous agents in sectors such as financial operations, public services, supply chains, and other mission-critical domains where reliability and predictability are essential.

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Evertune Announces AI Retargeting Through New Partnerships with Index Exchange and The Trade Desk

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prweb
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Evertune Announces AI Retargeting Through New Partnerships with Index Exchange and The Trade Desk

Evertune AI | LinkedIn

Evertune launches AI Retargeting through partnerships with Index Exchange and The Trade Desk, enabling marketers to reach AI users on the publishers cited in AI recommendations—even when their brand isn’t mentioned in the answer.

Evertune, the leading Generative Engine Optimization (GEO) and AI marketing platform, announced the expansion of Partner Connect into programmatic advertising through integrations with Index Exchange and The Trade Desk. Marketers will be able to activate AI retargeting campaigns on the publishers that influence AI responses.

With these new integrations, Partner Connect will show brands which AI-cited sources are available for programmatic advertising through Index Exchange or The Trade Desk, enabling marketers to launch AI retargeting campaigns on premium publishers at scale.

Why AI Retargeting Matters

After receiving AI recommendations, 12% of users click through to cited sources to verify information and compare options (Gener8, a global panel of fully consented, real-user GenAI interactions and browsing journeys). AI retargeting puts brands in front of users when they land on publishers that influence AI responses, reaching potential buyers at a crucial moment in the customer journey.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

“We’re connecting the dots between AI visibility intelligence and media activation,” said Brian Stempeck, CEO of Evertune. “Through Evertune, marketers know which publishers are shaping AI recommendations in their category. With Partner Connect, they can turn that intelligence into action by running programmatic ad campaigns on those exact sources.”

Index Exchange, one of the largest independent supply-side platforms, and The Trade Desk, the largest independent demand-side platform, both provide marketers with access to premium publisher inventory at scale. Many of the publishers that AI models cite most frequently make their ad inventory available through these platforms.

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“As AI changes how people discover and evaluate products, the role of premium publishers becomes even more critical,” said Marybeth McGaugh, Chief Customer Officer at Index Exchange. “Our collaboration with Evertune ensures that marketers can activate on high‑quality inventory across Index Exchange with the transparency, trust, and scale they expect.”

This announcement builds on Evertune’s December 2025 launch of Partner Connect with impact.com and PartnerStack for affiliate marketing. The company plans to announce additional distribution partnerships in the coming months.

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Veritone Strategically Positioned as AI Agents Demand Data, Governance and Orchestration

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Business Wire
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Veritone, Inc. Logo

As agent-driven workflows compress traditional SaaS models, Veritone operates at the layer where trusted inputs, governed outputs, and orchestration become enterprise-critical

Veritone, Inc., a leader in building enterprise AI and data solutions, is well-positioned to address the growing AI agent economy, serving as the connective tissue across AI agents. Already operating as the model-agnostic orchestration layer, the company’s aiWARE™ platform and Veritone Data Refinery (VDR) orchestrate AI models, manage unstructured data, including audio and video, and enforce governance and provenance—capabilities required once agents are allowed to take action on behalf of organizations.

As agentic AI systems move from pilots to execution, software’s value proposition has quickly shifted from user interface to data governance and agent orchestration. When agents automate clicks, forms, and handoffs, the systems that control how AI runs and how decisions are made are mission-critical. Veritone’s core strength is processing and tokenizing unstructured data, including audio and video, into AI-ready assets. Veritone’s ability to route work across models and workflows establishes its platform as the foundational control layer for AI agent orchestration.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

“As agentic AI compresses SaaS and automates workflows, value shifts to trusted data, governance, and orchestration,” said Ryan Steelberg, Chairman, President and CEO of Veritone. “Veritone sits at that layer, where we believe enterprise demand and economic value will increasingly concentrate. We process and tokenize unstructured data into AI-ready assets and enforce provenance and policy at scale to help enterprises confidently scale AI.”

aiWARE: The Control Plane for an Agentic World

Running agentic systems in production introduces new constraints. Enterprises are far less tolerant of single-model lock-in, opaque decisioning, or ungoverned tool execution when AI is allowed to act autonomously.

aiWARE addresses those requirements by functioning as a control panel that:

  • Orchestrates work across multiple AI engines
  • Applies policy-based governance to models and tools
  • Maintains a system of record for inference activity, cost, performance, and outcomes

While agents exercise operational discretion, aiWARE governs the overall execution, dictating the model, data, and policy used, which is all verifiable and transparent through audit logs.

Marketing Technology News: Martech Architecture For Small Language Models: Building Governable AI Systems At Scale

VDR: Refining Unstructured Data for AI at Scale

As AI expands across workflows, the limiting factor increasingly becomes data, not compute. High-quality, domain-specific, rights-cleared data is essential, particularly for audio and video, which are among the most valuable inputs to AI systems and the riskiest to deploy without proper controls.

VDR operates at the data refinery layer, ingesting raw audio and video, normalizing and enriching it, and attaching rights and provenance to make data AI-ready and transactable. In an agent-driven environment, data quality and legality often determine what can scale.

Applications as Data-Native Leverage

Not all applications are equally exposed as agents automate workflows. Veritone’s applications are architected to do more than execute tasks.

Built on aiWARE and VDR, these applications are embedded in regulated and high-consequence environments where data custody, chain-of-command, and evidentiary integrity matter. Veritone is already entrusted by the Air Force Office of Special Investigations to enhance and accelerate data analysis and workflows, investigative activity across several mission areas, and situational awareness.

The Economic and Architectural Foundation of the Agent Economy

As SaaS pricing models compress from seats to usage and outcomes, value increasingly comes from refined, rights-cleared data products and participation in AI training and licensing ecosystems.

At the same time, agent-driven systems depend on platforms that normalize unstructured data, enforce policy, and log decisions across changing models and workflows. aiWARE, VDR, and Veritone’s applications converge at this foundational layer, equipping organizations with licensed and AI-ready data to drive accurate, trusted and explainable outputs.

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VideoAmp and TVision Expand License Agreement to Include CTV Co-viewing Data

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Business Wire
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VideoAmp and TVision Expand License Agreement to Include CTV Co-viewing Data

VideoAmp Logo

Leveraging TVision’s panel and applying its data to VideoAmp’s vast household footprint, VideoAmp projects scaled, precise viewership insights.

TVision, the company measuring every second of TV and CTV viewer engagement, and VideoAmp, the tech-first measurement company, announced an expanded licensing agreement that delivers TVision’s industry-leading, person-level calibration data for CTV to VideoAmp. The new deal expands an existing agreement between the two companies for Linear data.

TVision is the industry standard calibration panel for person-level CTV and linear TV measurement. TVision reports second-by-second attention and co-viewing for all major linear TV networks and channels, as well as hundreds of apps, including the walled gardens. The company measures millions of programs and ad impressions.

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VideoAmp uses TVision’s robust CTV and linear data for insights that enhance the demographic ratings data that VideoAmp generates using its own large, commingled viewership dataset to deliver comprehensive, holistic TV measurement at scale.

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“Viewers move from linear to CTV viewing experiences seamlessly and within viewing sessions. It’s important to us to have holistic person-level data to understand the true viewer experience and measure app and network engagement in a transparent manner,“ explains Randy Laughlin, SVP, Strategy and Partnerships at VideoAmp.

“We are excited to deepen our relationship with VideoAmp, a clear leader in the TV measurement space,” states Yan Liu, CEO of TVision. “By combining our linear and CTV person-level data with their strong household-level data, VideoAmp extends its leadership position in the market.”

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