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NextRoll Names Jay Webster Chief Technology Officer as AdRoll Builds for the Next Era of Marketing Discovery

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NextRoll Names Jay Webster Chief Technology Officer as AdRoll Builds for the Next Era of Marketing Discovery

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NextRoll, the marketing technology company behind AdRoll’s AI-powered multi-channel advertising platform, today announced the appointment of Jay Webster as Chief Technology Officer. In this role, Webster will oversee engineering across software, data science and operations as AdRoll continues to evolve its platform for a more connected, AI-driven marketing environment.

Webster will play a central role in advancing the company’s technology strategy as marketers navigate a fundamental shift in how consumers discover, evaluate and act. As discovery and decision-making move beyond traditional websites into AI environments and privacy changes continue to reduce visibility across the open internet, marketers are under pressure to connect data, audiences and touchpoints across an increasingly fragmented ecosystem.

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

For AdRoll, this shift is driving continued investment in emerging and high-growth channels such as connected TV and digital out-of-home, expanded AI capabilities including MCP-based workflows, and additional platform evolution planned for later this year.

“Marketing is moving from channel-by-channel optimization to ecosystem-wide orchestration, and that requires a different kind of technology foundation,” said Vibhor Kapoor, Chief Executive Officer at NextRoll. “Jay brings the engineering depth, martech experience and customer-first mindset needed to help us scale AdRoll’s next phase. His leadership will be critical as we continue building an AI-forward platform that helps marketers understand, connect and act across a more complex digital landscape.”

Webster joins NextRoll from NaviStone, where he served as Chief Technology Officer. He brings deep experience across martech, e-commerce and energy, with a career spanning scientific research, software engineering and technology leadership. He has held executive roles at companies including Cision, Valassis and Choose Energy, and began his career in scientific research at SRI International.

Marketing Technology News: From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread

Across his career, Webster has built expertise in search engine marketing, behavioral targeting, programmatic media, data-driven customer engagement and audience targeting. He is known for aligning technical innovation with measurable business value and for working closely with product, operations, strategy, marketing and customer-facing teams to turn complex technology into practical market outcomes.

“AdRoll has a unique opportunity to help marketers simplify complexity at a time when the advertising ecosystem is being reshaped by AI, signal loss and new consumer behaviors,” said Webster. “The foundation is already strong, and I’m looking forward to working with the team to scale the platform’s AI-first capabilities, strengthen cross-channel performance and continue building technology that creates measurable value for customers.”

As NextRoll enters its next stage of growth, Webster’s appointment reinforces AdRoll’s commitment to helping marketers operate with greater clarity, flexibility and performance across channels, data and workflows.

Beamr Research Validates Patented CABR Technology as an AI Training Asset

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Beamr Research Validates Patented CABR Technology as an AI Training Asset

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Training AI model on video data processed by Beamr’s content-adaptive technology made the model more resilient to compression, by lowering depth estimation error on safety-critical road users, including pedestrians and motorcyclists, by 30.7% 

Beamr Imaging Ltd. (NASDAQ: BMR), a leader in video optimization technology and solutions, released research demonstrating that machine vision models fine-tuned on video compressed by Beamr’s patented Content-Adaptive Bitrate (CABR) technology are more resilient than models trained on uncompressed data, while reducing the video data volumes that machine vision development depends on.

Machine vision teams handling petabyte-scale video data for autonomous vehicles (AV) and other video AI applications typically consider compression as a process for managing this scale. The findings reframe adaptive compression as an asset that strengthens AI model resilience, with the advantages of reducing storage and networking costs and infrastructure. This research extends Beamr’s ML-Safe benchmarks, validating a potential performance asset for AI models trained across machine vision applications.

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

The research evaluated Depth Anything V2, a state-of-the-art monocular depth estimation model. The model was fine-tuned on AV video data compressed with Beamr’s technology that delivered 35.2% file-size reduction relative to baseline compression. The fine-tuned model demonstrated 30.7% reduction in depth estimation error on vulnerable road users, including pedestrians and motorcyclists, and 16.0% aggregate reduction across all object classes. Full methodology and results are available in the blog post.

“This research shows that compressed video data can produce models that are more robust, not less,” said Dani Megrelishvili, Beamr CPO. “That points to a different role for compression in our customers’ pipelines, from a cost they tolerate to a tool they deploy.”

Marketing Technology News: From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread

“Machine vision teams have faced a structural trade-off: compress video data to manage scale, or face the escalating costs and infrastructure challenges of running AI models without compression,” said Ronen Nissim, ML Lead at Beamr. “Our research suggests this trade-off is more flexible than the industry may have assumed. By using compressed footage as augmentation during fine-tuning, we produced a model that performed better on the validation set than the equivalent model trained on uncompressed data.”

Beamr’s ML-safe benchmarks have previously validated content-adaptive compression across the AV development pipeline. The benchmarks demonstrated up to 50% file size reduction while preserving object detection accuracy at mean average precision of 0.96, with high fidelity across detection, localization, and confidence consistency. Subsequent testing for captioning workflows in world foundation model pipelines showed 41%–57% file size reduction with no measurable impact on the pipeline outputs.

Adswerve Partners with Amplitude to Connect Customer Acquisition, Product-Led Growth, and AI-Driven Analytics

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Adswerve Partners with Amplitude to Connect Customer Acquisition, Product-Led Growth, and AI-Driven Analytics

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Partnership delivers end-to-end customer journey visibility, behavior-based audience activation, and real-time AI decisioning without complex queries or advanced technical expertise

Adswerve, a leading data, analytics, media, and technology consultancy creating positive business impact for marketers and agencies, today announced a new partnership with Amplitude, a leading AI analytics platform, to help brands and agencies connect behavioral insights to real-time action, break down platform and data silos, and connect marketing acquisition to product-led growth, all without complicated queries or advanced technical expertise.

As customer journeys grow increasingly complex, it becomes harder for organizations to connect media investment to downstream product behavior and long-term customer value. The partnership addresses this directly by pairing Adswerve’s deep expertise in data architecture, media strategy, and marketing technology with Amplitude’s powerful AI analytics platform to create a unified view of the full customer journey, from first ad impression to product adoption and beyond.

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

As the partner organization with the highest number of Amplitude-certified U.S. experts – with experience across experimentation, session replay, and multi-cloud data architectures – Adswerve brings cross-platform analytics depth that goes well beyond standard implementation. Together, Adswerve and Amplitude help clients analyze and act on real-time, governed data from a single source of truth with auditable, AI-ready outputs built in. Teams get the speed and confidence to make smarter decisions, faster, and create better experiences for their customers.

“Adswerve brings a level of data and media expertise that makes our platform even more powerful for their clients,” says Peter Kuo, Vice President of Partnerships at Amplitude. “This partnership is a natural fit; Adswerve knows how to connect the dots across complex data ecosystems, and Amplitude gives teams the behavioral depth and AI-powered analytics to turn those insights into real business outcomes. We’re excited to bring this to brands and agencies looking to close the gap between marketing performance and product growth.”

Marketing Technology News: From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread

Clients gain access to a powerful combination of consulting expertise and platform capabilities, including the ability to:

  • Determine which campaigns drive the most long-term value with visibility across the entire customer journey, including the most granular product-usage insights
  • Reach the right customers by creating and activating behavior-based audience segments through AI-powered analytics
  • Understand user friction points and evaluate website impact on retention with integrated A/B testing and experimentation tools
  • Sense what users are doing, decide how to improve the experience, and take action in real-time, all without needing to be an SQL expert
  • Analyze more, spend less, and skip restrictive data sampling with Amplitude’s flexible pricing model

“We’ve helped more than 800 organizations navigate every major shift in the digital world. Our partnership with Amplitude helps us enable better predictive marketing engines for our clients,” says Tom Zawacki, CEO at Adswerve. “Together, we’re giving teams the ability to sense what users want and meet them in that moment, without needing a data scientist in the room.”

Sunrise To Noon Digital Marketing Agency Expands AI-Driven SEO Services to Help Businesses Improve Search Visibility

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Sunrise To Noon Digital Marketing Agency Expands AI-Driven SEO Services to Help Businesses Improve Search Visibility

Sunrise To Noon Digital Marketing Agency Rise Above The Rest Round Logo

Sunrise To Noon expands AI-driven SEO, website, and ad services to help businesses improve search visibility & generate more leads in today’s digital landscape.

Sunrise To Noon Digital Marketing Agency today announced expanded visibility and rollout of its AI-driven SEO and digital marketing systems designed to improve business performance and measurable growth, help businesses improve online presence, generate qualified leads, and compete in an evolving search landscape.

Most businesses struggle with visibility, not demand.”

— Harold Punzal

Based in Noblesville, Indiana, the agency serves businesses locally and nationwide, providing full-service digital marketing solutions including search engine optimization (SEO), website development, and paid advertising.

The announcement comes as businesses increasingly shift toward search-first marketing strategies. Industry data shows that businesses leveraging SEO and digital advertising effectively are more likely to achieve measurable growth compared to traditional marketing methods. (Insert stat placeholder)

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

“Most businesses struggle with visibility, not demand,” said Harold Punzal, founder of Sunrise To Noon Digital Marketing Agency. “We focus on service, integrity, and client success by building systems that help businesses get found and convert that visibility into real growth.”

Search engines and AI-driven platforms are now central to how consumers discover businesses. From Google Search to AI-generated recommendations, visibility at key moments directly impacts lead generation and revenue.

Marketing Technology News: From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread

Sunrise To Noon’s services include:

SEO strategy and optimization
Google Business Profile management
Website development and performance improvements
Paid advertising campaigns

Since its founding in 2021, the agency has worked with businesses across multiple industries, helping improve search rankings, lead generation, and digital performance. (Insert client data placeholders)

RAVL Acquires New Helio to Advance AI-Native Product Delivery

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RAVL Acquires New Helio to Advance AI-Native Product Delivery

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Acquisition expands RAVL’s approach to AI-first software delivery through deep expertise in product and experience strategy.

RAVL today announced the acquisition of New Helio, a boutique consultancy specializing in product and experience strategy, customer experience, and service design. The acquisition strengthens RAVL’s “Leap Left” approach to AI-first software delivery, helping organizations rethink how products are designed, validated, and delivered.

New Helio’s exceptional strengths in product and experience strategy combined with RAVL’s delivery and engineering capabilities creates a complete model for modern product and software delivery.”

— Rick Davidson

“AI is dramatically accelerating software development, but it’s also exposing bottlenecks upstream,” said Rick Davidson, CEO of RAVL. “Faster coding means little if organizations still struggle with product clarity, decision-making, understanding customer opportunities, and alignment. New Helio strengthens exactly those capabilities.”

RAVL’s “Leap Left” approach is built on the belief that AI shifts the real delivery bottleneck away from coding and toward problem definition, prioritization, governance, and organizational flow. The addition of New Helio expands RAVL’s ability to help clients solve those challenges earlier in the product lifecycle.

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

Together, RAVL and New Helio help clients identify customer opportunities, strengthen product ownership and business alignment, reduce delivery friction, and create tighter connections across strategy, product, design, engineering, and delivery. As software development continues to accelerate, organizations are being challenged to modernize how ideas move from concept to production. The acquisition further expands RAVL’s AI-native product delivery capabilities for financial institutions navigating growing pressure to move faster, improve organizational alignment, and deliver better customer experiences and business results.

Marketing Technology News: From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread

“What excites me about joining RAVL was the shared belief that modern product delivery requires more than faster engineering,” said Erin Helcl, Founder of New Helio and Head of Product & Experience at RAVL. “Organizations are under pressure to move faster, but the real challenge is maximizing business impact, not simply reducing delivery costs. Strong product thinking, better experience strategy, tighter alignment across teams, and trusted customer experiences are becoming critical competitive advantages.”

Pixazo Launches Seedream and Seedance MCP for Claude, Codex, and Leading AI Platforms

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Sendbird Launches Agent Steward to Bring Full Autonomy and Ownership to AI Customer Experiences

About Pixazo | AI Tools and APIs for Image, Video & Audio Generation

Pixazo brings ByteDance’s Seedream and Seedance models to Claude, Codex, and beyond — no extra integration required.

Pixazo, the AI design platform, today announced the launch of Seedream MCP and Seedance MCP — bringing two of ByteDance’s most powerful generative AI models to Claude (Anthropic), Codex (OpenAI), and other MCP-compatible AI platforms. The Seedream MCP enables seamless AI image generation, while the Seedance MCP unlocks professional video creation, both accessible directly within existing developer workflows via the Model Context Protocol.

We’re putting ByteDance’s generative AI where developers already work. With Seedream and Seedance MCP, great images and videos are just a prompt away.”

— Abhinav Girdhar, Founder & CEO of Pixazo

Seedream delivers high-quality AI image generation via text-to-image, image-to-image, and advanced multi-image editing capabilities. Built on ByteDance’s extensive AI research, Seedream 5.0 is designed for demanding content creation and commercial applications, offering developers a powerful API to generate and manipulate visuals at scale without leaving their primary AI environment.

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

Seedance brings professional-grade AI video generation to the MCP ecosystem. The model supports text-to-video, image-to-video, video editing, and multimodal reference-based generation combining reference images, videos, and audio. A standout feature is OmniHuman, ByteDance’s specialized technology for generating realistic human motion, making Seedance particularly well-suited for social content, marketing campaigns, and creative storytelling.

Marketing Technology News: From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread

The Model Context Protocol (MCP) has rapidly emerged as the standard for extending AI assistants with external tools and data sources. By publishing both Seedream and Seedance as MCP servers, Pixazo enables developers to invoke world-class image and video generation capabilities through simple, natural-language instructions within their AI assistant sessions — dramatically reducing integration time and complexity.

MethodHub launches CoAPP, an AI enabled Content Organization and Accelerated Publishing Platform

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MethodHub launches CoAPP, an AI enabled Content Organization and Accelerated Publishing Platform

MethodHub launches CoApp – Content Organization and Accelerated Publishing Platform which leverages AI to revolutionize and speed up publishing

MethodHub Software Limited is pleased to announce the launch of CoAPP (Content Organizing and Accelerated Publishing Platform), a cloud native, secure, and scalable platform designed to transform high volume publishing operations by automating the entire publishing lifecycle from author intake to print and digital distribution.

CoApp is built to address the growing operational challenges faced by publishers and content organizations handling large volumes of unstructured content. Traditional CMS centric workflows often require extensive manual intervention to process voice files, images, handwritten notes, and mixed format submissions, resulting in significant delays, higher costs, and avoidable production errors. CoApp eliminates these inefficiencies by replacing fragmented handoffs with an integrated, end to end publishing workflow.

The platform enables digital to print acceleration through advanced capabilities such as OCR, speech to text, AI assisted editorial curation, XML first composition, InDesign ready flows, and one click generation of print ready PDFs and digital outputs. By automating ingestion, editorial review, production, pre press validation, and distribution, CoApp significantly reduces turnaround time while improving quality and operational visibility.

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

CoApp supports multi channel content ingestion through web portals, secure SFTP, smart email, and APIs, with compatibility across DOCX, LaTeX, PDF, IDML/InDesign, images, XML, and JSON formats. Built in validation features such as file integrity checks, duplicate detection, font embedding verification, DPI scans, and pre flight validation help minimize downstream production issues and rework.

Security and compliance are foundational to the platform’s architecture. CoApp incorporates enterprise grade governance with role based access control, single sign on, multi factor authentication, encryption at rest and in transit, and comprehensive audit trails.

Marketing Technology News: From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread

The platform delivers measurable business outcomes, including faster time to publish, reduced editorial and production error rates, centralized control across the publishing supply chain, and improved cost visibility through ERP integration. CoApp is positioned to help organizations achieve up to 40% reduction in publishing cycle time, 60% reduction in errors, three times multi edition velocity, and 100% real time cost transparency.

“CoApp changes the way any publishing house operates- newspapers, magazines, journals and other publishing demands have always been labor-intensive, handling multiple formats but have the constraint of having to deliver solutions in real time. CoApp is our proven, global platform to offer significant ease and speed in publishing.” said Aho Bilam, CEO of MethodHub.

“CoApp, as a platform, is designed to support audit ready workflows and regulatory requirements, provides multi-language support and supports multiple data-in formats” said Seth, Founder of Ezofis, the base platform on which CoApp has been built.

CoApp is ideally suited for publishers, content houses, editorial operations teams, and enterprises managing high volume, multi format publishing environments where speed, quality, compliance, and synchronized print and digital delivery are critical. The platform empowers organizations to scale output efficiently while maintaining consistent quality and governance.

With the launch of CoApp, MethodHub further strengthens its AI driven platform portfolio, reinforcing its mission to leverage AI orchestrated transformation across key industries and deliver outcome driven technology solutions that create sustained business value.

Quattr Launches AI Landing Page Generator That Closes the Gap Between Paid Campaigns & AI Search Visibility

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Quattr Launches AI Landing Page Generator That Closes the Gap Between Paid Campaigns & AI Search Visibility

Quattr Earns #1 in AEO Results, Usability & Relationship on G2 Spring 2026

New GIGA agent builds keyword-matched, compliance-checked landing pages in under fifteen minutes, optimized for Quality Score and AI citation simultaneously.

Quattr, the AI Search Visibility Platform ranked #1 for AEO Results, Usability, and Relationship on G2 Spring 2026, today launched the GIGA Landing Page Generator, a supervised AI agent that produces deployment-ready landing pages grounded in competitive intelligence and product documentation.

Teams lose on the same keyword in both channels for the same reason. GIGA closes that gap in one session, without handoff delays that make most landing page programs too slow to capture opportunities.”

— Anurag Singhal, CEO & Founder at Quattr

Available now in Early Access as part of Quattr’s Content AI, GIGA turns a keyword, a reference URL, and uploaded product documents into a finished landing page in under fifteen minutes.

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

The Problem: Two Channels, One Root Cause

Performance marketers and SEO teams lose visibility on the same keyword for the same reason: no matched, grounded page exists for the term they target.

In paid search, sending traffic to a homepage or reused product page suppresses Quality Scores, raising CPC and weakening ad rank in ways that bidding alone cannot fix.

In AI-driven search, the same absence eliminates brands from AI-generated answers entirely. Google AI Overviews, ChatGPT, Perplexity, Gemini, and Claude prioritize complete topic coverage, factual grounding, and structured content, standards most CMS workflows never address.

Marketing Technology News: From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread

The solution is identical for both: a keyword-matched, knowledge-grounded page. The bottleneck has always been execution, a process that typically requires two to three weeks of cross-functional coordination. GIGA removes it.

How It Works

GIGA runs a five-stage supervised workflow with human approval at every stage:
1. Keyword validation against live demand signals
2. Competitive analysis across eight surfaces: classic Google, AI Mode, AI Overviews, ChatGPT, Perplexity, Gemini, Claude, and Bing, combined with a three-track research pipeline pulling from web intelligence, tenant knowledge bases, and uploaded product documents
3. Section DNA extraction from any reference URL, CSS, typography, layout, and responsive patterns cloned into the generated page, saveable as a reusable design system
4. Knowledge-grounded generation streaming section by section with AI-generated images, informed by the research brief, product documentation, campaign context, and compliance rules
5. 9-category content audit spanning conversion, brand consistency, Google Ads / Meta / LinkedIn compliance, claims substantiation, factual accuracy, and E-E-A-T, with one-click AI remediation for every finding

Output is self-contained HTML deployable to WordPress, any CMS, or as a standalone file. No developer required.

Polygon launches first full-scale Display & Video (DV) campaign in Nigeria, marking a new milestone for data-driven outdoor in Africa

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Polygon launches first full-scale Display & Video (DV) campaign in Nigeria, marking a new milestone for data-driven outdoor in Africa

Polygon, Africa’s largest aggregated programmatic digital out of home (pDOOH) publisher network, has announced the launch of its first full-scale Display&Video 360 (DV360) campaign in Nigeria; a milestone that highlights the growing maturity of pDOOH across the continent.

The campaign, executed in Lagos State for Schweppes, represents the first time a Google-based enterprise media buying platform has been used to deliver a pDOOH campaign at scale in Nigeria. It also marks Polygon’s first fully realised campaign in the market, following a series of earlier test runs.

At the centre of the campaign is a highly localised dynamic creative optimisation (DCO) approach, which sees the development of more than 500 unique creative executions, each tailored to the precise location of a billboard and its surrounding retail environment. Consumers are served context-specific messaging that directs them to nearby Schweppes stockists, with copy dynamically calling out store names and proximity – for example, “Get yours at Sessy and Folly Enterprises – just 140m away!”

Marketing Technology News: MarTech Interview with Liat Barer, Chief Product Officer @ Odeeo

Says Remi du Preez, Managing Director at Polygon: “This campaign is an exciting example of where the medium is heading in Africa, as we move beyond static messaging into something far more responsive and relevant.”

The campaign is currently live across Lagos, with screens strategically positioned in high-traffic roadside environments. Polygon’s infrastructure enabled the geofencing of retail locations within a defined radius of each screen, ensuring that messaging remained locally relevant and actionable. The campaign roll-out also saw the use of one of West Africa’s largest digital screens – a 600sqm large-format site – creating an even greater sense of presence for the brand.

Beyond its immediate impact, Du Preez says the campaign serves as a broader proof point for the African market. “Programmatic DOOH in Africa is now fully operational, scalable and delivering at a global standard. What we’ve demonstrated here is that markets like Nigeria can support geo-targeted, data-driven, dynamic campaigns in the same way more mature markets do. The infrastructure works.”

He adds that unlocking new markets often depends on early adopters willing to test and learn, but that success tends to accelerate momentum quickly. “In every new market, you need a client that’s willing to lead. Once that first campaign proves itself, confidence follows – and we’re already seeing increased interest from advertisers looking to enter the Nigerian pDOOH space.”

Marketing Technology News: What Marketers Need to Know About the European Accessibility Act

Polygon currently has access to the majority of roadside DOOH inventory in Nigeria, spanning key urban centres including Lagos, Abuja, Port Harcourt, Ibadan and Kano,  positioning the network to scale future campaigns rapidly.

Du Preez says that this latest campaign forms part of Polygon’s broader strategy to build a unified DOOH ecosystem across Africa, offering advertisers a single point of entry into a fragmented but rapidly evolving media landscape.

“And now – by linking media exposure to real-world proximity and behaviour – we’re moving closer to bridging the gap between brand and performance in OOH, which is something advertisers have wanted for years,” concludes Du Preez.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

zSellify Launches AI-Powered Platform to Help Local Businesses Grow Their Online Presence

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zSellify Launches AI-Powered Platform to Help Local Businesses Grow Their Online Presence

New AI-powered platform provides automated, done-for-you digital visibility solutions for beauty, wellness, and local service businesses.

zSellify (zsellify.ai), a patent-pending AI infrastructure company, today announced the launch of its end-to-end platform designed to help local businesses build and maintain a complete online presence — automatically.

The platform addresses a growing challenge facing millions of local businesses: as consumer search behavior shifts from traditional search engines to AI-powered assistants like ChatGPT, Perplexity, and Gemini, most local businesses have no strategy for being discovered through these new channels.

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

zSellify operates as infrastructure rather than a traditional marketing service. Once set up, the platform runs autonomously, continuously building and maintaining the business’s digital presence across multiple channels without requiring ongoing input from the business owner.

Marketing Technology News: From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread

The platform is protected by a pending U.S. patent (Application No. 64/017,079) covering its autonomous approach to AI-era visibility for local businesses.
zSellify is initially available for the beauty and wellness industry, with plans to expand across additional local service verticals in the coming months.

Polymemo Launches iOS and Android Apps for Its Multilingual Content Platform

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Polymemo Launches iOS and Android Apps for Its Multilingual Content Platform

Translation costs are covered by readers. Write, read, and communicate in 200+ languages with a new content ecosystem.

Polymemo, Inc. (Headquarters: Kawasaki, Kanagawa, Japan; CEO: Yuichi Tada) today announced the launch of its iOS and Android mobile apps for “Polymemo,” a multilingual content platform.

Polymemo breaks down language barriers by letting readers fund translations and share in the revenue — a model that has never existed before.”

— Yuichi Tada, CEO of Polymemo

Background

Polymemo officially launched as a web service on April 22, 2026, and simultaneously submitted its mobile apps for review to Apple and Google. Having passed both reviews, the apps are now available for download worldwide.

Users can now post, read, invest in translations, and chat in over 200 languages — anytime, anywhere from their smartphones.

What Is Polymemo?

Polymemo is built on a simple concept: “Write to the world. Read from the world.”

It is a multilingual platform where authors, readers, and translation investors all create value together. An author
publishes a post for just 25 points (approx. $0.25). Translation is funded by readers — “translation investors” — who want to
read the content in their own language. Once translated, the content becomes available in over 200 languages, and subsequent
viewing revenue is shared between the author and the translation investors.

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

Key Features of the Mobile App

Content
– Post and read memos with automatic translation into 200+ languages
– 8 feed types: Recommended, Following, Groups, Global, Regional, My Posts, Bookmarks, History
– PDF attachment and translated downloads

Communication
– Direct messages with real-time translation
– Group chat with reactions, image sharing, and mute functionality
– Push notifications

AI & Technology
– Built-in AI agent powered by Anthropic’s Claude with RAG (Retrieval-Augmented Generation)
– MCP (Model Context Protocol) integration for seamless connection with external AI tools

Monetization
– Point purchases via Apple In-App Purchase (iOS) and PayPal (Android / Web, 200+ countries)
– Revenue sharing through translation investments
– Flexible pricing: 1–300 points, with unique negative pricing (-1 to -300 points) for promotional campaigns

Marketing Technology News: From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread

Security
– Phone number verification + social login (Apple / Google / Microsoft)
– Optional World ID verification for one-person-one-account guarantee

Pricing
– Post a memo: 25 pt
– View a memo (set by author) : 1–300 pt or -1 to -300 pt
– Translation investment: Characters × 0.002 pt

1 pt = $0.01 USD

What’s Next

Polymemo aims to reach a broad range of users who need multilingual content distribution — including web writers, independent publishers, international organizations, and multinational corporations. The company will accelerate awareness through multilingual blog content and digital marketing initiatives.

Revelir AI, Behind Enterprise QA at Xendit & Tiket.com, Launches Revelir Insights – AI Analyst for Customer Experience

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RingCentral Named Metrigy MetriStar Top Provider for AI-Powered CCaaS and Workforce Engagement Management for 2026

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Revelir AI, a customer service AI company, today announced the launch of Revelir Insights, an AI analyst designed to explain why customer experience (CX) metrics move. The new product connects directly to Anthropic’s Claude, allowing CX leaders to query 100 percent of their support dataset in plain English.

Every month, support teams at fintechs, travel platforms, and e-commerce companies handle tens of thousands of customer conversations. While manual quality assurance (QA) programs typically review only 1 to 5 percent of these interactions, the remaining data contains critical signals about product friction and churn risk. Revelir Insights solves this by reading every support conversation, enriching each one with structured AI signals, and connecting the resulting dataset to Claude through the Model Context Protocol (MCP).

“Most CX leaders can tell you their CSAT score. Very few can tell you why it moved,” said Rasmus Chow, Founder of Revelir AI. “The data to answer that question exists in every support conversation, but until now nobody could query it at scale. Revelir Insights changes that. The AI analyst layer is the difference between knowing a metric moved and knowing why.”

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

Core Capabilities of Revelir Insights
The platform introduces four primary capabilities for support operations:

1. Plain-English Queries Across the Full Dataset: Through the MCP integration, a Head of Customer Experience can ask Claude questions such as, “What drove the spike in negative sentiment last week?” Revelir Insights answers in seconds, citing the underlying tickets as evidence.

2. AI-Enriched Signals on Every Ticket: The system evaluates every conversation for sentiment arc (how the customer felt at the start versus the end), contact reason classification, and product feedback. Even tickets marked “resolved” by the helpdesk are analyzed for retention risk.

3. Custom Metrics Defined in Plain English: CX and product leaders can define their own AI-inferred metrics, such as compliance checks or customer effort indicators. These custom signals become live, queryable fields available to Claude through the MCP connection.

4. Live Signal Feed for Churn Risk and Feedback: The platform surfaces a continuous feed of churn-risk signals and sentiment drivers extracted from incoming tickets, turning support data into a real-time signal for product and operations leaders.

Marketing Technology News: From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread

Enterprise Production Foundation
Revelir Insights sits on top of the same enrichment layer the company has been running in enterprise production for over a year through its companion product, RevelirQA. This automated QA engine is already deployed at major Southeast Asian enterprises.

At Xendit, one of Southeast Asia’s leading payments infrastructure providers, RevelirQA evaluates every support ticket against a compliance-led scorecard, providing a full audit trail per score. This has allowed the QA team to shift from manual sample-grading to AI calibration and pattern-based coaching across the full ticket population.

At Tiket.com, one of Indonesia’s leading online travel platforms, RevelirQA operates across a high-volume multilingual environment in Bahasa Indonesia and English, covering both chat and voice channels. The system scores 100 percent of tickets without requiring additional QA headcount.

Both deployments process thousands of conversations per week, generating the structured data foundation that Revelir Insights now queries.

Headflood Integrates Agentic AI Engineering Into Small Business Workflows, Expanding Search and AI Visibility Services

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Headflood Integrates Agentic AI Engineering Into Small Business Workflows, Expanding Search and AI Visibility Services

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Redding, California-Based Agency Bridges Traditional SEO and the Emerging AI Discovery Landscape for Growing Businesses

Headflood Marketing, a full-service digital marketing and SEO agency headquartered in Redding, California, today announced the integration of agentic AI engineering principles into its core service offerings — redefining how small and mid-sized businesses manage their digital workflows and compete in an increasingly AI-driven search environment.

Founded in 2008 by Joshua Cabe Johnson, Headflood Marketing has grown from a boutique local SEO shop into a comprehensive digital strategy firm trusted by over 1,000 businesses nationwide. With this latest evolution, the agency is embedding intelligent, autonomous workflow automation directly into the marketing operations it manages for clients — reducing friction, accelerating execution, and enabling faster, more consistent results across every campaign touchpoint.

Agentic Engineering Meets Main Street Business

Where traditional marketing agencies rely on manual processes and disconnected toolsets, Headflood is deploying agentic systems — AI-driven workflows capable of reasoning, executing multi-step tasks, and adapting in real time — into everyday client operations. These systems power everything from content production pipelines and technical SEO audits to press release distribution and local listing management.

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

“Small businesses don’t have enterprise budgets, but they deserve enterprise-grade execution,” said Joshua Cabe Johnson, Founder and CEO of Headflood Marketing. “Agentic engineering lets us give our clients an intelligent infrastructure that works around the clock — without them needing to hire a full in-house team to run it.”

The practical result for clients is faster go-to-market cycles, leaner internal overhead, and marketing systems that compound over time rather than requiring constant manual intervention.

Dual Visibility: SEO and AI Optimization Working in Concert

Search behavior is no longer confined to the traditional ten blue links. As AI-powered tools — including ChatGPT, Google’s AI Overviews, Perplexity, and others — increasingly mediate how consumers discover and evaluate businesses, Headflood has developed a dual-track approach it calls SEO + AIO (AI Optimization).

Marketing Technology News: From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread

On the SEO side, the agency continues delivering proven results: thousands of page-one keyword rankings, top-three positions across competitive verticals including legal, medical, home services, and e-commerce, and an average reported ROI increase of 127% across its client base.

On the AIO side, Headflood is applying Generative Engine Optimization (GEO) strategies to ensure clients are being surfaced, cited, and recommended by AI systems — not just indexed by search engines. This includes AI-friendly content architecture, structured data and schema implementation, multi-platform entity presence, and answer-optimized content frameworks designed to satisfy the retrieval logic of large language models.

“Google ranking is still critical. But increasingly, our clients are asking why they’re not being mentioned when someone asks ChatGPT for a recommendation,” Johnson noted. “We’ve built the methodology to answer that question and fix it.”

Early results from clients across the legal, physical therapy, and home services sectors show measurable gains in both traditional organic visibility and inclusion in AI-generated responses and recommendation surfaces.

Rooted in Redding, Serving Businesses Nationally

Headflood Marketing operates out of Redding, California, and has served businesses in markets ranging from Hawaii to the East Coast. The agency’s Northern California roots inform a client-service philosophy built around personal relationships, transparent communication, and hands-on partnership — values that Johnson says are more important than ever as AI reshapes the industry.

“There’s a lot of noise right now about what AI means for marketing. Our job is to cut through that noise, build the right systems, and make sure our clients are visible wherever their customers are looking — whether that’s Google, ChatGPT, or whatever comes next,” Johnson said.

Headflood Marketing is currently accepting new clients across all service tiers. Businesses interested in a complimentary SEO and AI visibility review can reach the team at https://headfloodmarketing.com/ or by contacting the agency directly in Redding, California.

AI.cc 2026 Update: Empowering Developers with a Seamless, Unified AI API Infrastructure

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AI.cc 2026 Update: Empowering Developers with a Seamless, Unified AI API Infrastructure

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We spent four weeks testing AI.cc’s unified API platform against direct provider integrations across seven use cases, 300+ models, and real production workloads. Here’s what we found.

The unified AI API market has grown from a niche developer convenience into mission-critical infrastructure. As of Q2 2026, no serious AI engineering team is managing a single-model stack. The question is no longer whether to use multiple models — it’s which platform makes that most practical, most affordable, and most reliable at scale.
AI.cc (www.ai.cc), the Singapore-headquartered unified AI API aggregation platform, has become one of the most-discussed options in developer communities across Southeast Asia, India, Europe, and North America. We evaluated it across the dimensions that matter most to developers building production AI applications and enterprises procuring AI infrastructure: model coverage, pricing, API reliability, developer experience, agent capabilities, and enterprise readiness.
Our conclusion: for most developers and growing enterprises, AI.cc is among the strongest unified AI API platforms available in 2026. Here’s the full picture.

What Is AI.cc? A Quick Overview
AI.cc is a unified AI API gateway that aggregates access to 300+ large language models and multimodal AI models from every major provider through a single OpenAI-compatible API endpoint. Users get one API key, one billing dashboard, and one integration — with the ability to call GPT-5.5, Claude Opus 4.7, Gemini 3.1 Pro, DeepSeek V4, Llama 4, Qwen 3.6-Plus, Gemma 4, GLM-5.1, and hundreds more by simply changing the model parameter in their API call.
The platform also offers OpenClaw, a proprietary AI agent framework built specifically for multi-model orchestration, plus enterprise plans, an AI Translator API, web scraping services, and AI application development for teams that need more than raw API access.
Founded and headquartered in Singapore, AI.cc serves a global developer and enterprise customer base with infrastructure optimized for low-latency access across Asian and Western markets.

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

Model Coverage: 10/10
This is where AI.cc’s competitive advantage is most immediately apparent.
At the time of writing, AI.cc provides access to every significant frontier model released in 2026’s extraordinarily active first half:
Proprietary frontier models:

OpenAI: GPT-5.5, GPT-5.4, GPT-5.4 Pro, GPT-5 series, o3, o4-mini
Anthropic: Claude Opus 4.7, Claude Opus 4.6, Claude Sonnet 4.6, Claude Haiku 4.5
Google: Gemini 3.1 Pro, Gemini 3.1 Flash, Gemini 3.1 Flash-Lite, Gemini 2.5 series
xAI: Grok 4 series, Grok 3

Open-source and open-weight models:

Meta: Llama 4 Scout (10M context), Llama 4 Maverick, Llama 3.3 series
DeepSeek: V4-Pro, V4-Flash, V3.2, V3.2 Speciale, R1
Alibaba: Qwen 3.6-Plus, Qwen 3.5, Qwen 3 Coder 480B
Google: Gemma 4 family (31B Dense, 26B MoE, 12B, 4B)
Zhipu AI: GLM-5.1, GLM-5, GLM-5V-Turbo
MiniMax: M2.5, M2.5 Lightning
Kimi: K2.5, K2
Mistral: Mistral Large 3, Mistral Small 4, Devstral 2
ByteDance: Doubao series
And 200+ additional specialized models across image, video, voice, code, embedding, and OCR

Marketing Technology News: From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread

The breadth here is genuinely comprehensive. Direct competitors often claim wide coverage but lag on integrating newer releases. AI.cc’s model catalog, at the time of evaluation, included DeepSeek V4 within 48 hours of its public launch — a responsiveness that matters enormously in a landscape where frontier models are releasing every few weeks.
For teams building multilingual applications targeting Asian markets specifically, the depth of Chinese-origin model coverage — Qwen, GLM, Kimi, Doubao, DeepSeek — is a genuine differentiator unavailable from US-centric aggregators.
Verdict: Best-in-class model coverage. No other platform we evaluated matched the breadth and recency of AI.cc’s catalog.

Pricing and Cost Efficiency: 9/10
Pricing is where unified API platforms live or die, and AI.cc’s structure rewards developers who understand how to use it.
The platform operates on a token-based pay-as-you-go model with below-retail pricing on most supported models. AI.cc’s published benchmarks claim up to 80% cost reduction versus direct retail API pricing for optimized workloads. In our testing across representative production workloads, we consistently observed 60–75% cost reductions when using AI.cc’s recommended model routing versus routing the same traffic directly through OpenAI’s or Anthropic’s retail APIs.
The mechanism is twofold. First, AI.cc’s aggregation volume gives it access to wholesale pricing structures unavailable to individual developers or sub-enterprise teams. Second, the platform’s intelligent routing recommendations help users direct traffic toward the most cost-efficient model that meets their quality threshold for each task type.
To illustrate the practical impact: a SaaS application processing 50 million tokens monthly — a realistic production volume for a mid-size AI product — might pay $25,000–$40,000 per month routing everything through GPT-5.5 at retail pricing. The same workload, intelligently routed through AI.cc with DeepSeek V4-Flash handling classification and simple queries (at $0.14/M input), Qwen 3.5 handling Asian-language tasks (at $0.10/M), Claude Sonnet 4.6 handling response generation (at $3/M), and Opus 4.7 handling only the highest-complexity reasoning tasks (at $5/M), can realistically land at $8,000–$12,000 per month.
Free tier access with starter tokens on registration makes evaluation cost-free. Enterprise volume pricing is available with SLA guarantees for production deployments.
One area for improvement: pricing transparency across all 300+ models could be clearer in the documentation. Retail price comparison tables for each model are available but require navigation. A real-time pricing comparison dashboard would be a welcome addition.
Verdict: Excellent cost efficiency for users who engage with the routing capabilities. Free entry point removes all friction for evaluation.

API Reliability and Performance: 9/10
For production deployment, reliability matters as much as pricing. An API platform that saves 70% on costs but introduces latency or reliability issues is a net negative for most applications.
In our testing over four weeks across multiple geographic origins including Singapore, Frankfurt, and São Paulo, AI.cc delivered strong performance on both dimensions.
Latency: For the models most commonly used in production chat and agent applications — Claude Sonnet 4.6, GPT-5.4, DeepSeek V3.2 — median first-token latency through AI.cc was within 10–15% of direct provider API latency for Singapore-origin requests, and frequently better for users accessing US-based providers from Asia-Pacific regions due to AI.cc’s regional infrastructure.
Uptime: Over the four-week evaluation period, we observed no meaningful platform outages. Individual model-provider outages (primarily affecting one provider’s models while others remained available) were handled gracefully, with AI.cc’s routing layer continuing to serve requests to unaffected models without requiring client-side changes.
Rate limits: AI.cc’s rate limits are handled at the aggregation layer, with the platform managing per-provider rate limits transparently. In practice, this means users are less likely to encounter hard rate limit errors on individual models because traffic can be distributed or redirected automatically.
OpenAI compatibility: The OpenAI-compatible API format is correctly implemented. We tested migration of three existing OpenAI SDK integrations by changing only the base URL and model parameter, and all three functioned correctly without further code changes.
Verdict: Production-grade reliability with meaningful latency advantages for non-US users accessing US-based models.

Developer Experience: 9/10
Developer experience is often where aggregator platforms fall short — either in documentation quality, SDK availability, or the practical friction of onboarding. AI.cc performs well here.
Onboarding: Registration, API key generation, and first API call can be completed in under five minutes. The platform uses OpenAI-compatible formatting, so any developer already familiar with OpenAI’s API has zero learning curve for the core integration.
Documentation: docs.ai.cc provides model-specific documentation, parameter references, code examples in Python, JavaScript, and cURL, and a model catalog with pricing. The documentation quality is strong for the most commonly used models and improving for the full 300+ catalog.
Dashboard: The web dashboard at www.ai.cc provides usage monitoring, cost tracking across models, API key management, and billing history. The cost breakdown by model is particularly useful for teams optimizing their routing strategy — seeing exactly how much each model is contributing to the monthly bill makes routing optimization decisions straightforward.
SDK and tooling: Beyond the core REST API, AI.cc’s OpenAI compatibility means the full ecosystem of OpenAI-compatible tooling — LangChain, LlamaIndex, AutoGen, CrewAI, and dozens of other frameworks — works with AI.cc out of the box. No custom SDK required.
Community and support: For enterprise customers, dedicated support with SLA-backed response times is included. For individual developers, documentation and standard support channels are available. A developer community channel provides peer support and use case discussion.
One area where improvement would add value: more extensive model comparison tooling within the dashboard itself — allowing side-by-side quality and cost comparisons across models for a user’s specific prompts — would reduce the trial-and-error involved in optimizing routing decisions.
Verdict: Clean, low-friction developer experience that respects developers’ time. OpenAI compatibility eliminates the primary adoption barrier.

AI Agent Capabilities (OpenClaw): 8/10
For developers building agentic AI applications — the fastest-growing deployment pattern in 2026 — AI.cc’s OpenClaw agent framework is a meaningful differentiator.
OpenClaw addresses the core challenge of multi-model agent development: coordinating different models across different subtasks within a single workflow while maintaining context, managing tool calls, and handling failures gracefully. Where most agent frameworks assume a single underlying model, OpenClaw is designed from the ground up for multi-model orchestration.
In practical terms, OpenClaw enables developers to define routing logic at the workflow level — specifying which model handles which task type, with fallback chains and cost constraints — rather than implementing custom routing logic for each application. A research agent, for example, can be configured to use Claude Opus 4.7 for reasoning and synthesis, Llama 4 Scout for large-context document retrieval, Gemini 3.1 Pro for image analysis, and DeepSeek V4-Flash for rapid classification steps — all within a single coordinated workflow.
In our testing, OpenClaw handled tool call consistency correctly across Claude and GPT models, maintained context appropriately across multi-turn agent interactions, and provided useful observability hooks for debugging agent behavior. Performance in complex long-horizon tasks was noticeably more stable than equivalent implementations using single-model agent frameworks.
The framework is in active development, and some advanced features — particularly around agent memory management and workflow state persistence for very long-running tasks — are areas where further development would strengthen the offering. For most common agent use cases, however, OpenClaw is production-ready and genuinely reduces development complexity.
Verdict: A legitimate differentiator for agent development. Not yet the most mature agent framework on the market, but meaningfully useful and improving rapidly.

Enterprise Readiness: 8/10
For enterprise procurement teams evaluating AI.cc as production infrastructure, the platform offers a credible enterprise tier.
SLA guarantees: Enterprise plans include uptime SLAs and dedicated support with response time commitments — the baseline requirement for enterprise production deployment.
Security and compliance: Singapore-based infrastructure with compliance aligned to Singapore’s Personal Data Protection Act (PDPA). Enterprise customers requiring specific data handling arrangements — including data residency requirements and processing agreements — can work with AI.cc’s enterprise team. SOC 2 and ISO 27001 certification status should be verified directly with AI.cc for the most current information.
Access management: Enterprise plans include team API key management, role-based access controls, and organizational billing structures that support multi-team deployments.
Volume pricing: Dedicated volume pricing for enterprise-scale token consumption is available and negotiated on a case-by-case basis, with committed volume discounts available for predictable workloads.
Professional services: Beyond raw API access, AI.cc offers AI application development services for enterprises that need custom implementation support, and GEO-optimized content services for businesses with AI-assisted content needs.
Areas where enterprise readiness could be strengthened: more granular audit logging capabilities and formal third-party security certifications would strengthen the proposition for regulated industries. Enterprises in financial services, healthcare, and government sectors should engage AI.cc’s enterprise team directly to discuss compliance requirements.
Verdict: Solid enterprise foundation with appropriate SLAs and security posture. Regulated industry customers should conduct individual compliance assessments.

Competitive Comparison: How AI.cc Stacks Up
The unified AI API aggregation space includes several notable competitors. Understanding where AI.cc is differentiated requires honest comparison.
vs. OpenRouter: OpenRouter is a strong alternative for pure model aggregation, with a similar breadth of model support and a developer-friendly interface. AI.cc differentiates on enterprise features, the OpenClaw agent framework, dedicated support, and a stronger focus on Southeast Asian market needs including regional model coverage and latency optimization.
vs. Together AI: Together AI focuses primarily on open-source model inference with strong fine-tuning capabilities. AI.cc covers a broader model landscape including all proprietary frontier models, making it more suitable for teams that need the full spectrum of model capabilities rather than optimized open-source inference specifically.
vs. Direct provider APIs: For developers using only one or two models at low volume, direct provider APIs may still be simpler. The value of AI.cc increases nonlinearly as the number of models in use grows, as usage volume increases (activating cost advantages), and as agent workflow complexity requires robust orchestration infrastructure.
vs. Azure AI / AWS Bedrock: Enterprise cloud provider AI gateways offer tight integration with existing cloud infrastructure and enterprise procurement vehicles. AI.cc’s advantage is model breadth — covering Chinese-origin models, open-source models, and rapidly-released new models that cloud provider gateways are slower to integrate — combined with more aggressive pricing on aggregation-scale workloads.

Who Should Use AI.cc
Based on our evaluation, the clearest use cases for AI.cc are:
Independent developers and small teams who need access to multiple frontier models without managing multiple billing relationships, API keys, and integration codebases. The free tier and zero-friction onboarding make this the lowest-risk evaluation of any platform in this category.
Startups building AI-native products where cost optimization is existential. The combination of below-retail pricing, intelligent routing, and OpenClaw’s ability to compress multi-model agent development time makes AI.cc a strong choice for teams where API costs are a meaningful fraction of burn rate.
Enterprise teams with multi-model strategies who have outgrown managing individual provider relationships and need a unified infrastructure layer with enterprise support, SLAs, and organizational access management.
Developers building for Asian markets who need comprehensive coverage of Chinese-origin models — DeepSeek V4, Qwen 3.6-Plus, GLM-5.1, Kimi K2.5, Doubao — alongside Western frontier models through a single interface. This specific combination is genuinely rare among Western-focused aggregators.
AI agent developers who want production-ready multi-model orchestration infrastructure without building custom routing and fallback logic from scratch.

Areas for Improvement
No platform evaluation is complete without honest acknowledgment of areas for growth.
The model documentation depth for the full 300+ model catalog is uneven. Flagship models have comprehensive documentation; newer additions and specialized models sometimes lack the usage examples, parameter guidance, and benchmark comparisons that would accelerate integration.
Real-time model status visibility — showing current latency, availability, and performance metrics for each model — would be a valuable addition to the dashboard for developers making real-time routing decisions.
Fine-tuning support for supported open-source models would expand the platform’s appeal for enterprises with domain-specific customization requirements. This is an area where competitors like Together AI currently have an advantage.
Advanced observability — including distributed tracing across multi-model agent workflows, per-model error categorization, and request replay capabilities — would strengthen the enterprise offering for debugging complex agentic applications.

Nisan Schitrit Appointed CEO of YouAppi to Lead Next Phase of AI-Led Growth and Global Expansion

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Nisan Schitrit Appointed CEO of YouAppi to Lead Next Phase of AI-Led Growth and Global Expansion

Former COO to lead YouAppi’s global expansion and innovation to accelerate its verticalized, AI-led growth strategy across mobile and Connected TV

YouAppi, a leading mobile growth and Connected TV advertising platform and part of the Affle Group, announced the appointment of Nisan Schitrit as Chief Executive Officer. In this role, Schitrit will lead YouAppi’s next phase of AI-led product innovation, cross-screen platform expansion and global growth.

Nisan has been a key member of YouAppi’s leadership team for a decade and brings deep operational expertise to the CEO role. He has led YouAppi’s expansion across global markets and most recently served as COO, overseeing all core business functions. Nisan also serves on the advisory boards of leading organizations in the advertising ecosystem, providing strategic guidance on topics such as ad fraud prevention and industry standards.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

YouAppi is consistently recognized in leading industry benchmarks, such as the AppsFlyer Performance Index and the Singular ROI Index and has earned honorable mentions for performance excellence with leading global brands, delivering conversion-linked measurable outcomes across industry verticals.

As marketers increasingly seek unified strategies that span mobile and connected TV, YouAppi’s integrated AI-first, vertical-focused approach positions it well to address this shift, enabling brands to drive more cohesive and effective user journeys.

“Nisan has played a pivotal role in shaping our strategic initiatives, and his appointment as YouAppi’s CEO reflects our focus on building strong, future-ready leadership within the Affle group. As we advance our 10x growth vision and deepen our AI-first innovation strategy, Nisan’s operational depth and strategic clarity will be critical in scaling our cross-channel platform capabilities and delivering sustained, long-term value,” said Anuj Khanna Sohum, Chairperson, MD & CEO of Affle.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

“YouAppi has established itself as a trusted partner for the world’s leading mobile advertisers, and I am excited to lead our teams through this next chapter, building on this strong foundation. As the ecosystem evolves, our focus will be on scaling innovation, advancing our cross-channel capabilities, and helping our customers unlock greater value through more intelligent, data-driven strategies,” said Nisan Schitrit, CEO, YouAppi.

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Rakuten Advertising Launches Mirai, Affiliate Marketing’s First Advanced AI Optimization Agent

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Rakuten Advertising Launches Mirai, Affiliate Marketing's First Advanced AI Optimization Agent

Initial capabilities enhance creation of affiliate offers and optimize them for peak performance in real time

Leading performance intelligence partner Rakuten Advertising launched Mirai, an advanced conversational AI agent for streamlining and optimizing affiliate campaign management for advertisers. The launch reflects Rakuten Advertising’s continued focus on developing proprietary AI capabilities that deliver smarter, more scalable tools for advertisers.

Mirai enables advertisers to build and manage strategic affiliate offers through natural conversation. Where traditional affiliate management tools require manual configuration and technical overhead, Mirai reduces friction at every stage of the process by giving advertisers a direct path from business objective to execution, with the platform handling the complexity behind the scenes.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Paired with program insight and dynamic commissioning, Mirai reimagines how advertisers configure and act on commission structures in three distinct ways:

  • Strategic Guidance & Reporting: Analyzes specific business objectives to recommend optimal commission structures.
  • Simplified Complexity: Enables asynchronous, autonomous code generation in real time, handling advanced logic and backend configuration without manual intervention.
  • Tailored Efficiency: By processing natural language requests, Mirai automates key details, such as dates for holiday promotions and sales moments unique to each advertiser, enabling teams to move with greater precision.

“Rakuten Advertising’s goal has always been clear: make advertisers more effective, not just more efficient,” said Adam Rostan, Chief Product Officer, Rakuten Advertising. “Mirai is years of investment in AI made real, and it gives advertisers something the industry has not had before: a product that applies strategic intelligence to the everyday work of managing affiliate programs. This is a new chapter for what we can deliver, and what is available today is just the beginning.”

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

Rakuten Advertising plans to grow Mirai alongside advertiser needs, with upcoming capabilities set to extend its role across the full program lifecycle, from partner identification and recruitment to performance optimization and reporting. The goal is for Mirai to function as a seamless extension of advertising teams that handles the operational load so they can focus on strategy and growth.

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Invoca First to Integrate With ChatGPT Ads to Help Advertisers Drive Revenue Growth From AI Search

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Invoca First to Integrate With ChatGPT Ads to Help Advertisers Drive Revenue Growth From AI Search

New no-code integration enables marketing teams to prove how ChatGPT ad spend impacts business results and power optimizations and audience targeting to maximize appointments, sales, and revenue.

Invoca, the AI-powered leader in revenue execution, announced a new no-code integration with the Conversions API for ChatGPT Ads. Marketers and their agency partners can now use Invoca to measure how their ChatGPT ads drive leads, conversions, and revenue at their contact centers and business locations and pass that data to ChatGPT to optimize on what’s really working.

AI search engines like ChatGPT have transformed how consumers research and select businesses, throwing the traditional buyer journey into chaos. Marketing teams are scrambling to understand the impact of ChatGPT on all their campaigns and find ways to drive more demand from AI search.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Invoca provides an integrated data and AI platform for marketing leaders to drive measurable revenue growth from all paid media channels, from search and social to display and CTV. Now with the new integration with ChatGPT Ads, Invoca does the same for AI search ads. Marketers can use Invoca to attribute how their ChatGPT ads drive leads, appointments, and sales, feeding those insights to OpenAI algorithms to make better optimizations to improve ROAS and revenue.

“AI is fundamentally changing the buying journey, reshaping how consumers research, discover, and purchase new products. Conversational AI platforms like ChatGPT are powerful new purchase-influencing channels, and brands want to understand how advertising investments in these platforms drive revenue,” said Gregg Johnson, CEO of Invoca. “Our integration with ChatGPT Ads ensures the most innovative brands can measure, optimize, and scale campaigns in these new AI-driven channels with the same level of rigor they apply to Google or Meta.”

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

Invest ChatGPT Ad Spend in What’s Really Driving Business Outcomes
Invoca’s integration with ChatGPT Ads allows advertisers to move beyond simple click tracking and measure the actual ROI and business impact of their campaigns. It provides several key capabilities:

  • Enable Offline Conversion Attribution: Map offline conversions from phone calls and SMS conversations back to a user who engaged with a ChatGPT ad using privacy-safe hashed identifiers.
  • Measure Full-Funnel Impact: Track specific, high-value actions from ChatGPT ads, including appointments and sales occurring at contact centers and business locations.
  • Improve Ad Targeting and Optimization: Power revenue-generating optimizations by enabling OpenAI’s algorithms to identify which ads generate the best business outcomes and optimize delivery to users more likely to convert.

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Creative Fabrica Selects Google Cloud to Help Scale its AI-Driven Content Creation

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Creative Fabrica Selects Google Cloud to Help Scale its AI-Driven Content Creation

Creative Fabrica, a leading content platform and digital marketplace for everyday creators, announced a new collaboration with Google Cloud to accelerate its global growth and drive AI innovation in content creation. By leveraging Google Cloud’s Gemini Enterprise Agent Platform and latest AI models, Creative Fabrica is enhancing its creative platform to provide its 20 million-strong global community with professional-grade, AI-driven tools that bridge the gap between imagination and execution.

Enabling multimodal creative workflows
Creative Fabrica is built for creators of all skill levels, from hobbyist crafters to professional designers. As AI simplifies image generation, the company has launched Studio AI, a comprehensive creative suite. This platform provides standard image, video, and audio generators alongside specialized tools, such as a 3D model creator. This innovation is driving growth, with the platform now acquiring more than 250,000 new customers every month.

Google’s advanced multimodal models help streamline the design process, allowing creators to bypass technical hurdles like complex prompting and focus entirely on their artistic vision. For example, the 3D model generator tool uses a sophisticated workflow to pull together multiple Gemini prompts and outputs into a single, seamless result—users can simply type a description, and the tool produces a preview in real-time.

Marketing Technology News: MarTech Interview with Nicholas Kontopoulous, Vice President of Marketing, Asia Pacific & Japan @ Twilio

The platform currently uses the following Google Cloud technologies:

  • Gemini’s advanced reasoning helps translate creative ideas into complex design executions.
  • Veo and Lyria enable easy generation of professional-grade video and high-quality audio.
  • Imagen and Nano Banana drive production-ready image generation.

“Our mission is to democratize high-end design by removing technical barriers,” said Roemie Hillenaar, Co-founder and CEO of Creative Fabrica. “We chose Google Cloud because it offers advanced models across every modality and reliable infrastructure. The quality of these models—specifically in image and 3D synthesis—has allowed us to move from experimental features to a production-ready ecosystem. Our community is already spending less time on technical hurdles and more time on creating.”

Marketing Technology News: The ‘Demand Gen’ Delusion (And What To Do About It)

Human-centric design ecosystem
Creative Fabrica is redefining the creative process with a human-in-the-loop AI philosophy that empowers designers. By integrating Gemini into its Edit-to-Earn feature, the platform lets creators easily tweak professional designs using AI while making sure the original artists get credited and compensated. This turns AI into a tool for collaboration, handling the technical work while keeping human creativity at the center of the process.

“Our partnership with Creative Fabrica represents a shared commitment to driving innovation across the digital economy,” said Joost Smit, Head of Google Cloud Benelux. “By leveraging Gemini’s multimodal capabilities, Creative Fabrica is delivering high-impact, transformative tools directly to its global community. As Creative Fabrica’s lead innovation partner, we are providing the technological foundation that enables them to redefine industry standards and support creators on a global scale.”

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Breaking Down Agency Silos in the Age of Outcomes

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Breaking Down Agency Silos in the Age of Outcomes

As humans, our brains are hardwired to think in narratives. We often associate storytelling with creativity, but the same thought process applies to analytical thinking as well: noticing patterns, ideating, and drawing conclusions.

Marketing professionals should also be thinking in narratives. In the digital age, connection and recognition are important to both consumers and brand performance.

Outcome-based marketing is exposing a structural problem within agencies: channel-based teams are still organized around how media is bought, not how growth actually occurs or how consumers purchase. Search, social, programmatic, CTV, analytics, and measurement often operate in parallel sectors, each optimizing its own piece of performance. But consumers do not move in siloed channels. They move through connected, nonlinear journeys.

As brands demand a clearer indicator of what is driving business outcomes, agencies built around channel isolation are finding it harder to deliver a coherent answer. With a view across the full digital ecosystem, the inefficiency of siloed teams becomes harder to ignore.

Measurement, historically a performance tool, is becoming the connective tissue that drives organizational change and shapes campaigns. Though each channel is a different component of campaign metrics, measurement is the thread stitching the chapters together, resulting in a cohesive, complete story.

Structural Shifts Across Agencies

Some agencies are already consolidating digital functions and building more unified performance groups. While unifying solutions streamlines the tech stack, the shift goes beyond aesthetics. It reflects a broader truth; agencies best positioned for the next phase of growth design themselves around outcomes rather than media types.

In that sense, measurement is reshaping both reporting and internal org charts. As AI proliferates, brands now scrutinize every dollar of spend, and agencies feel the pressure too.

Publicis stands out as one of only a few holding companies with a strong mobile practice. It hosts an annual mobile summit and continues to win significant new business. The company has not only taken more of a consultative approach to measurement, but has invested in educating its teams.

Marketing Technology News: MarTech Interview with Max Groth, CEO at Decentriq

Educating Teams

Restructuring alone does not solve the problem. Without the right foundation, consolidation creates new inefficiencies instead of eliminating old ones.

Several agencies have already tried to unify programmatic, search, and social under a single performance structure. These early efforts exposed a consistent challenge: teams had to manage new disciplines without the training or operational support they needed. As a result, agencies ended up with a reorganization that failed to deliver on its promise, rather than achieving true integration.

That lesson is resurfacing as agencies revisit outcome-based models. Agencies are restructuring again, this time under greater pressure and with less room for trial and error. Bringing channels under one umbrella requires more than alignment on paper. It demands that agencies invest in upskilling, build shared methodologies, and establish a common understanding of how teams measure performance across the full journey.

Always Advancing in AI

The context has also shifted significantly. Advances in AI and the continued compression of the purchase funnel have raised expectations across the board. Marketing budgets are now scrutinized more closely, and every dollar is expected to contribute to measurable business outcomes. This pressure is no longer limited to digitally native brands. It applies equally to traditional enterprises navigating their own transformation.

As a result, agencies are being pushed to operate with greater accountability. Success is increasingly tied to their ability to connect data, strategy, and execution into a unified, outcome-driven approach. Organizations that can bridge these elements and act as strategic measurement partners are gaining an advantage in new business and client retention. With so many AI tools available, there is an opportunity for agencies to get clear on how AI can aid in connecting the dots across those teams. Yes, change takes time; but advances in AI can speed up the data orchestration component.

Breaking down silos is not simply an organizational exercise. It requires building teams that can operate across channels, interpret performance holistically, and translate fragmented signals into clear business impact.

In many ways, this mirrors how people naturally process information. We do not understand the world through isolated data points, but through narratives that connect them. The same is now true for marketing. Agencies that can move beyond channel-level optimization and construct a cohesive story of how growth actually happens will be the ones that deliver real outcomes.

Those who cannot will remain stuck reading disconnected chapters, without ever understanding the full plot.

About AppsFlyer

AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide.

monday.com Goes All In on AI: From Work Management Platform to AI Work Platform

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monday.com Goes All In on AI: From Work Management Platform to AI Work Platform

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