Home Blog Page 2

Matrix Unveils ‘Account Pulse’: A First-of-its-Kind AI-Driven Analytics Tool to Revolutionize Media Ad Sales

0
Matrix Unveils 'Account Pulse': A First-of-its-Kind AI-Driven Analytics Tool to Revolutionize Media Ad Sales

MediaAdSalesCouncil

Matrix Solutions announces the upcoming release of Account Pulse, an AI-driven analytics tool to help media organizations identify risks and optimize revenue.

Matrix Solutions, the media industry’s leading provider of revenue management and CRM solutions, today announced the upcoming release of Account Pulse, a sophisticated, bottom-up AI analytics tool designed specifically for the media advertising marketplace.

As media organizations face increasing pressure to optimize inventory and mitigate churn, Account Pulse offers a transformative approach to revenue protection. Monarch, Matrix’s revenue management system built for media, houses significant amounts of data across accounts and agencies, including preplanning budgeting, prospecting and pending and actual revenue. By applying advanced machine learning, the tool reads and analyzes real-time Account Executive and buyer behaviors, utilizing internally housed data, coupled with external signals, including global news trends, to provide a comprehensive “;health score”; for every account, such as indicating the account was ripe for expansion or a potential churn. On a monthly basis, the Account Executive will be provided with the Account Growth planning tool, providing specific suggestions helping to prioritize where and how to approach their accounts. It’s information and directive.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

“At Matrix, our focus has always been on reducing friction in the media buying and selling process,” said Mark Gorman, CEO of Matrix. “With Account Pulse, our objective is to provide an AI solution that would have a meaningful impact on our clients’ revenue. Account Pulse is not about replacing people, but about making the people you have significantly more productive, providing them with proactive planning tools and specific account direction. We are providing our partners with an ‘early warning system’ that identifies risks and opportunities before they appear on a balance sheet, frankly before anyone would be aware.”

Key Features of Account Pulse
• Behavioral Benchmarking: Identifies sales cycle gaps by comparing AE activity patterns against established high-performance benchmarks.
• External Intelligence Integration: Monitors market shifts and account-specific news to surface data-backed “reasons to call” ensuring outreach is timely and relevant.
• Churn Mitigation: Uses predictive modeling to flag accounts at risk of budget shifts, enabling leadership to intervene with targeted retention strategies.
• Unified Workflow: Integrates directly into the Monarch ecosystem, turning AI insights into immediate actions without leaving the existing sales environment.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

Automated Intelligence Signals
• Sentiment Analysis: Monitors account-specific news to gauge market perception and relationship health.
• Market Signals: Tracks public data on revenue health, ad spend, and competitive positioning to prioritize high-value opportunities.
• Data Enrichment: Automatically gathers missing regulatory, benchmark, and competitive data to provide a complete view of the market landscape.

Account Pulse is currently entering its beta testing phase with select partners and is scheduled for a full release in late Q2 2026. This launch reinforces Matrix’s commitment to evolving the Monarch platform into a comprehensive AI-powered revenue engine.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

AdPlayer.Pro Video Ad Tech Company Reports Q1 2026 Results

0
AdPlayer.Pro Video Ad Tech Company Reports Q1 2026 Results

AdPlayer.Pro SaaS Ad Tech Provider Introduces New Features in Its Flagship  Video Ad Tech Solutions

AdPlayer.Pro reports the release of new video player features in Q1 2026, shares plans for Q2 2026 and beyond.

AdPlayer.Pro, an international provider of advanced video advertising technologies, has released the company’s Q1 2026 results, reporting new video ad player features, as well as expected product releases for the months ahead.

According to the official announcement, in terms of functional enhancements, the standout release from January to March 2026 was the added ability to configure specific ad display intervals and player cycle dynamics in the instream and outstream (accompanying content and standalone) contexts within AdPlayer.Pro’s ad-enabled video player. The feature was designed to maximize publishers’ inventory value, while also ensuring greater viewability for their demand partners’ video ad creatives across all platforms and screens.

In this respect, initial customer-side testing of the new features following the release demonstrated that the more gradual configuration of ad intervals enabled AdPlayer.Pro partners to improve overall video ad campaign performance by an average of 8% in both the instream and outstream placements. It also delivered a significant revenue uplift for supply-side companies, particularly in the performance-driven environments.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

According to Natalie Romankina, CEO of AdPlayer.Pro, the rollout of new ad interval functionality aligns well with the company’s plans to further expand video ad player flexibility, helping to achieve desired viewership and engagement with video ads.

In addition, at the beginning of 2026, AdPlayer.Pro conducted its traditional survey of top-tier partners to ensure that further functional releases are consistent with their business demands and priorities. This year, in particular, as video ad fraud remains a highly urgent issue across the digital video advertising ecosystem, the company’s team is already developing new capabilities, aimed at reducing IVT & SIVT.

As for major growth opportunities, these continue to lie in CTV. Accordingly, AdPlayer.Pro is looking to expand its product offerings in this area in 2026 as well.

“2026 marks the 10th anniversary of AdPlayer.Pro, and we’re hoping to launch something groundbreaking in terms of video advertising technologies for our customers in the coming months. Unsurprisingly, the upcoming releases will be centered around programmatic CTV,” Ms. Romankina emphasized.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

PhotoShelter Enables Brands to Share Content on TikTok with its Social Content Distribution Platform

0
PhotoShelter Enables Brands to Share Content on TikTok with its Social Content Distribution Platform
PhotoShelter Enables Brands to Share Content on TikTok with its Social Content Distribution Platform

Logos | PhotoShelter

New capability eliminates manual workflows, enables brands to distribute TikTok content to publishers, and track performance alongside other major social channels

PhotoShelter, the leading digital asset management (DAM) platform for brands, today launches TikTok distribution to its Social Content Distribution platform, Socialie. Now, brands can distribute content to publishers and track performance on the platform alongside Instagram, Facebook, X, and LinkedIn — all within a single workflow.

For years, brands have relied on structured systems to distribute content across major social platforms, except TikTok. Content is often shared with athletes, talent, and partners through fragmented methods like text, email, or direct messages, with little visibility into how that content performs once posted.

Now, TikTok is ingrained in the same distribution workflow brands already use for other channels. Teams can send content — along with pre-written captions — directly to publishers, who can quickly post to TikTok. Engagement data from those posts is automatically captured and surfaced within Socialie’s reporting dashboards.

This integration allows brands to:

  • Distribute TikTok content through the same workflow used for Instagram, Facebook, X, and LinkedIn, eliminating manual coordination via text or direct messages
  • Provide publishers with pre-written captions, making it faster and easier to post in real time
  • Track engagement from publisher-posted TikTok content automatically, with performance data surfaced alongside other social channels in a single dashboard
  • Extend existing publisher networks to TikTok, including athletes, talent, media partners, and sponsors, without adding new tools or processes

Marketing Technology News: Is the Traditional CDP Already Out of Date?

“TikTok has been an outlier in an otherwise structured social workflow,” said Christina Kyriazi, Chief Marketing Officer at PhotoShelter. “Content is still being shared with influencers through texts and DMs, and once it’s posted, teams often have no clear view into what actually performs. This brings TikTok into a system where that activity is finally centralized and measurable.”

The launch builds on PhotoShelter’s broader investment in video and social distribution, as brands continue to prioritize short-form content and publisher-driven reach. It follows recent enhancements including AI Visual Search for video, time-based metadata, and video clipping capabilities. Together with TikTok support, these features create a more complete workflow for managing video content from ingestion through distribution.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Robutler Launches Unified Infrastructure Platform for AI Agent Commerce

0
Robutler Launches Unified Infrastructure Platform for AI Agent Commerce

Los Gatos startup launches agent-commerce infrastructure with discovery, reputation, and payment technology

Robutler, an agent-commerce infrastructure company, today announced the public beta launch of what it describes as the first unified infrastructure platform enabling AI agents to discover one another, establish trust, and transact across organizational boundaries. The release introduces a new category of agent-to-agent commerce infrastructure, addressing a gap as enterprise adoption of specialized AI agents accelerates.

Every business once needed a website. Then a mobile app. Now they need an agent.”

— Volodymyr Seliuchenko, Robutler CEO

Specialized AI agents are increasingly deployed across industries to handle tasks such as logistics, research, and operations. While these systems often outperform general-purpose agents within defined domains, they typically operate in isolation. Discovery remains manual, trust is difficult to verify across organizations, and payments are rarely integrated into agent workflows.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

“Every business once needed a website, then a mobile app. Now they need an agent,” said Volodymyr Seliuchenko, Founder and CEO of Robutler. “AI agents are already acting on behalf of consumers and enterprises. Businesses that are not plugged into this emerging Web of Agents risk becoming invisible and falling behind in an increasingly automated economy.”

Commerce follows a consistent pattern: discover counterparties, establish trust, negotiate terms, settle payment, and continue interacting for delivery, support, or follow-up. Agent-to-agent commerce requires the same stages. Robutler’s platform aims to provide infrastructure for all of them.

Robutler’s platform combines discovery, trust, negotiation, settlement, and post-transaction coordination into a single system. Agents can express capabilities and requests in natural language, enabling real-time matching without reliance on static directories or custom integrations. This allows both service-seeking and service-providing agents to operate within a shared, continuously updating network.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

The platform introduces a structured trust and identity layer designed for autonomous systems. TrustFlow™, a proprietary system, evaluates agent performance across multiple dimensions, producing domain-specific reputation profiles. AOAuth protocol extends OAuth 2.0 to support authentication and authorization between agents operating across organizational boundaries.

Payments are integrated directly into agent interactions through a transaction model that executes upon successful task completion. The system supports multi-agent workflows, including automated revenue sharing and configurable spending controls, enabling coordinated execution without separate billing infrastructure.

Underlying the platform is the Universal Agentic Message Protocol (UAMP), which provides a common communication layer across agent frameworks. This approach removes the need for point-to-point integrations and enables interoperability between agents built on different systems.

Robutler supports both no-code and developer-based entry points. Non-technical users can create and deploy agents through a web-based interface, while developers can integrate existing systems using the open-source WebAgents SDK, available in Python and TypeScript. The platform can be accessed through its web interface and across AI environments, including Claude, ChatGPT, and Cursor.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Canva Unveils Canva AI 2.0, Reimagining How The World Designs and Works

0
Canva Unveils Canva AI 2.0, Reimagining How The World Designs and Works

Transforming Canva into the system at the centre of how work gets done, powered by Canva’s rapidly advancing frontier AI lab

Guideline Launches KPI Forecast 2.0, Delivering Advanced Ticker-Level Forecasting for Capital Markets

0
Guideline Launches KPI Forecast 2.0, Delivering Advanced Ticker-Level Forecasting for Capital Markets

New offering leverages proprietary ad spend data to provide high-precision, data science-driven revenue modeling to assist forecasting for institutional investors including hedge funds, mutual funds, and quantitative fund managers

Guideline announced the launch of KPI Forecast 2.0, an enhanced analytics solution designed to help institutional investors and financial decision-makers navigate equity markets with greater confidence through advanced, data-driven forecasting.

KPI Forecast 2.0 leverages Guideline’s proprietary ticker-level data to deliver quarterly forecasts of revenue key performance indicators (KPIs). Developed with flexibility in mind, Guideline’s KPI Forecast tools are built for a diverse range of investment teams. The suite offers simple-to-use solutions that complement other alternative data offerings, alongside more complex data and modeling capabilities for sophisticated quantitative approaches.

Building on the foundation of Guideline’s Data Insights Service, launched in September 2025, KPI Forecast 2.0 represents the next evolution in the company’s commitment to delivering investment-grade analytics powered by its proprietary advertising data.

“Our KPI Forecast 2.0 transforms our proprietary ad spend data into predictive intelligence, allowing our clients to anticipate revenue shifts and make high-stakes portfolio decisions with greater speed and confidence” said Sean Wright, Chief Insights and Analytics Officer.

Marketing Technology News: MarTech Interview with Liat Barer, Chief Product Officer @ Odeeo

Addressing Evolving Investor Needs
As data complexity grows and internal resources remain constrained, many investment teams face challenges in building and maintaining advanced forecasting capabilities. KPI Forecast 2.0 addresses these gaps by providing:

  • High-precision forecasting, with significantly reduced mean absolute percentage error (MAPE) across covered tickers
  • Advanced modeling and refined data techniques that capture nuanced market and revenue dynamics, harnessing Guideline’s unique data solutions for best-fit approaches

This enables firms to speed up model testing, augment internal models, validate hypotheses, and accelerate decision-making. KPI Forecast 2.0 equips users with actionable insights, including:

  • Opportunity analysis to identify emerging investment signals
  • Deeper visibility into category dynamics influencing company performance
  • Clarity on shifting budget trends, including how advertising spend is shifting across local and national channels—a key signal for analysts tracking brand investment strategies across markets

Marketing Technology News: What Marketers Need to Know About the European Accessibility Act

These capabilities support more informed portfolio decisions in fast-moving markets.
KPI Forecast 2.0 is the latest in a series of product launches from Guideline in 2026, reflecting the company’s accelerating investment in analytics and AI-powered solutions for the advertising and capital markets industries.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Bluehost Introduces GatorClaw: The Simplest Way to Build and Run AI Agents for Small Business

0
Bluehost Introduces GatorClaw: The Simplest Way to Build and Run AI Agents for Small Business

New visual platform, built on the OpenClaw ecosystem, brings no-code agent creation to Bluehost’s high-performance VPS infrastructure 

Bluehost, a leading platform powering millions of small and midsized businesses and developers globally, announced GatorClaw, a new visual platform that makes it easy to build, deploy, and run autonomous AI agents without the complexity traditionally required.

As businesses shift from building websites to running AI-powered operations, GatorClaw enables developers, operators, and entrepreneurs to move from idea to production in minutes. Built on the emerging OpenClaw ecosystem, it combines intuitive, no-code workflows with Bluehost’s high-performance VPS infrastructure, purpose-built for always-on, agentic workloads.

“AI is moving from experimentation to execution,” said Sachin Puri, CEO of Bluehost Group and Network Solutions Group. “We’re removing the complexity that has held back real-world adoption and making it possible for any business or solopreneur to build and deploy AI agents with confidence. This is a foundational step toward a future where AI doesn’t just assist you, and can actually run your business.”

Marketing Technology News: MarTech Interview with Liat Barer, Chief Product Officer @ Odeeo

The Framework Enabling AI’s Transition to Agentic Action

OpenClaw, the open-source autonomous agent framework, has rapidly gained traction by enabling AI to move beyond conversational exchanges to autonomous execution of complex, multi-step tasks such as managing workflows, handling customer interactions, and automating business operations.

Acting as an orchestration layer that connects LLMs with real-world tools, OpenClaw unlocks powerful capabilities. However, deploying and managing agents in production remains complex, requiring infrastructure, configuration, and continuous operation.

Introducing GatorClaw to More Easily Build, Connect, and Run AI Agents

Bluehost’s GatorClaw, built on the OpenClaw ecosystem, delivers a more intuitive, visual experience and simplifies the path from experimentation to production.

  • Build with Visual, No-Code Agent Creation
    • Guided user interface to design and deploy AI agents in minutes
    • Visual workflows to orchestrate multi-step automation and logic
  • Connect: Integrate with Everyday Tools
    • Centralized hub with native connections to tools like Gmail, Slack, and Notion
    • Prebuilt automation components for common workflows like email relays and report generation
  • Run: Always-On Infrastructure with Full Control
    • Built on Bluehost’s high-performance VPS platform
    • Designed for continuous, autonomous agent execution
    • Full control over environment, resources, and configurations for advanced use cases
    • Built-in security, reliability, and isolation for production-grade workloads

Marketing Technology News: What Marketers Need to Know About the European Accessibility Act

Developer-Ready by Design
GatorClaw is designed for ease of use as well as flexibility and control to give developers and technical users the ability to customize, extend, and scale their agent-based workflows on dedicated infrastructure. Users have full control over runtime, configurations, and performance.

Purpose-Built Infrastructure for AI Agents
Unlike traditional hosting, GatorClaw is tightly integrated with Bluehost’s VPS platform, delivering the performance, uptime, control and additional protection layers required for always-on AI agents. Bluehost’s VPS Hosting offers top performance with benchmarks that speak for themselves.

A New Era for Small Businesses
With GatorClaw, Bluehost extends its mission beyond websites and hosting enabling businesses to automate operations, improve customer engagement, and accelerate growth with AI. This marks a shift for the company from building digital presence to running intelligent, AI-powered businesses.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Avid and Google Cloud Announce Partnership to Bring Agentic AI to Media Production

0
Avid and Google Cloud Announce Partnership to Bring Agentic AI to Media Production

Strategic collaboration integrates Gemini models and Vertex AI into Avid Media Composer and Avid Content Core to automate time-intensive film and TV post-production tasks

Avid and Google Cloud announced a multi-year strategic partnership to integrate generative and agentic AI into the media and entertainment industry’s leading creative tools from Avid. By embedding Google’s Gemini models and Vertex AI directly into Avid’s solutions, the collaboration aims to transform video editing from a mostly manual process into an intelligent, AI-assisted experience, significantly reducing the time required for media discovery and production.

As global demand for content increases, production teams face growing pressure to manage massive volumes of high-resolution media, while overcoming the limitations of legacy on-premises hardware. To address these challenges, Avid is integrating Google Cloud’s AI and data analytics capabilities into two key areas of its technology stack: Media Composer, the industry-standard nonlinear editing system for professional film and TV; and Avid Content Core, a new cloud-native SaaS platform that serves as a unified, intelligent data layer for global media assets.

Marketing Technology News: MarTech Interview with Liat Barer, Chief Product Officer @ Odeeo

By leveraging Gemini and Vertex AI, these platforms can now analyze and understand media context automatically, allowing production teams to query content using natural language. It also enables agentic AI workflows—digital assistants capable of autonomously managing complex tasks, such as matching visual styles, identifying emotional cues in raw footage, and streamlining metadata logging.

“Customers are asking for intelligent tools that plug into existing workflows and scale with their creativity,” said Wellford Dillard, chief executive officer, Avid. “This partnership with Google Cloud strengthens our ability to deliver secure, AI-driven innovation–while keeping Avid interoperable and adaptable across the broader production landscape. Through our collaboration with Google Cloud, Avid is redefining what’s possible in modern media production by expanding intelligent capabilities across our products.”

“By embedding agentic AI directly into the tools video editors live in, we’re moving beyond simple automation,” said Anil Jain, global managing director, Strategic Industries, Google Cloud. “With Avid Media Composer and Google Cloud, an editor can now collaborate with an intelligent agent to create assets on the fly and handle the heavy lifting of matching styles and filling timelines, enabling them to focus on storytelling instead of infrastructure.”

Marketing Technology News: What Marketers Need to Know About the European Accessibility Act

Key highlights of the announcement:

  • Avid Content Core general availability: Now commercially available, this cloud-native platform acts as a unified data layer for global media. By leveraging Google Cloud’s BigQuery, Vision Warehouse, and Vertex AI Search, it transforms passive storage into an active library, allowing global creative teams to access and manage video files from anywhere.
  • Gemini integration in Media Composer: Avid’s industry-standard editing system now features a multimodal extension powered by Gemini. This integration allows editors to streamline post-production—from intelligent metadata enhancement and automated logging to generating B-Roll—reducing the manual burden on creative teams.
  • Agentic search and discovery: With Vertex AI and multimodal Gemini models on both platforms, the systems can understand the context of every file. Searching becomes a natural conversation where users describe what they need—based on visual actions, dialogue, or emotional cues—turning weeks of manual archive discovery into seconds of automated insight.

These AI capabilities serve as a foundation for future agentic integrations across Avid’s portfolio, designed to streamline post-production and allow creative teams to focus on high-value storytelling.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

DriveCentric Expands AI Leadership with New Autonomous Agents Across Its Engagement Platform

0
DriveCentric Expands AI Leadership with New Autonomous Agents Across Its Engagement Platform

DriveCentric, the dealer industry’s leading Customer Engagement Platform, announced the expansion of its agentic AI capabilities with a new suite of agents designed to augment and scale dealership operations across every department.

Built natively within the DriveCentric platform, the new agents build on a foundation that already powers AI-driven engagement for thousands of dealerships. Where DriveCentric’s AI has long helped teams work smarter, through tools like Automation Hub and Genius Reply, these agents go further, autonomously executing critical workflows that dealership teams struggle to cover consistently: after-hours lead response, proactive database outreach, and long-term customer retention.

Marketing Technology News: MarTech Interview with Liat Barer, Chief Product Officer @ Odeeo

The expansion introduces three purpose-built agents:

  • Nurture Agent maintains ongoing, personalized customer engagement after the sale, driving retention and repeat business without manual effort.
  • Prospect Agent identifies past customers re-entering the market and converts them into sales-ready opportunities before they look elsewhere.
  • Sales Agent responds to every inbound lead in under two minutes, 24/7, ensuring no opportunity goes unanswered.

Each agent is managed through a new experience layer that gives dealers full visibility and coaching tools, a centralized dashboard to monitor performance, refine strategies, and stay in control of every customer interaction.

Built on a Decade of Automotive Intelligence

Unlike generic AI tools adapted for automotive, DriveCentric’s agents are trained on more than ten years of dealership engagement data, vehicle interest, financing behaviors, trade-in cycles, and ownership timelines. This depth of industry-specific intelligence enables conversations that feel natural and relevant, not scripted or robotic.

“DriveCentric has been leading AI innovation for dealerships and the data we’ve built across every customer touchpoint is allowing us to accelerate faster than ever.” said Matt Leone, CEO of DriveCentric. “We’re continuing to expand what our platform can do autonomously, giving dealerships more agents that create and manage the customer experience across the entire ownership journey. We have a deep roadmap of new agents planned for this year, all designed to help dealerships optimize engagement, all natively built and centralized on our customer card.”

Marketing Technology News: What Marketers Need to Know About the European Accessibility Act

An Engagement Platform That Executes

DriveCentric is not just a system of record, it’s a system of engagement, fueled by a system of context. DriveCentric’s Customer Card owns not only the customer record, but the full history needed to provide the AI context that drives efficiencies, scale, and growth. The platform’s AI agents work across departments, turning that context into action and helping dealerships operate at a scale that manual processes can’t match. Every interaction, every handoff, and every result is visible in one place.

Early results show measurable impact: faster lead response times, higher appointment show rates, more reactivated opportunities from existing databases, and stronger long-term customer lifetime value.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

dig Launches ask-dig, the First Video-Centric AI Social Search Platform

0
dig Launches ask-dig, the First Video-Centric AI Social Search Platform

The new platform allows users to ask any question and see what people actually think and say across social, with answers grounded in real video and audience signals

dig, the Video-first Social Intelligence Platform helping enterprises track fast-moving narratives across social media, announced the launch of ask-dig, a video-first AI search platform that delivers evidence-backed answers sourced from social media. Designed to answer questions about what’s happening on social media, ask-dig analyzes social posts, cutting through sponsored posts and synthetic content to surface real, unfiltered audience reactions and emerging narratives on any topic.

Short-form social videos have become the most rapidly growing format in recent years. Despite this growing prevalence of video across social, traditional LLMs still answer using text-based sources and non-social media sources to inform its answers. While these answers sound confident, they are often outdated, inauthentic, lack the emotional responses of ordinary people, and miss conversations that truly define brand perception that are happening inside video.

Marketing Technology News: MarTech Interview with Liat Barer, Chief Product Officer @ Odeeo

ask-dig was built to close that gap. Positioned as an alternative to general-purpose AI search tools, ask-dig turns the social web into a real-time answer engine. After a user simply types in a plain-language question, ask-dig finds and analyzes thousands of relevant social posts in under two minutes, examining narratives, audience reactions, comment sentiment and emerging signals across the feed. Rather than generating a probabilistic response from indexed web content like a standard LLM, ask-dig sources exclusively from the posts it collects and filters, ensuring every insight is fully traceable to real social content. Additionally, every response is source-linked, so users can go directly from the answer to the original posts driving it.

The result is a self-serve intelligence chat experience that pulls findings and insights from the depths of social in a way that general-purpose LLMs cannot. An individual can search for a restaurant recommendation, a creator can ask for the latest trends, a journalist can map local reactions to a breaking story, or a brand can get real-time feedback on a specific campaign. ask-dig is built for creators, journalists, consultants, marketing professionals, agencies or anyone who needs fast, reliable, evidence-backed answers from social media.

Marketing Technology News: What Marketers Need to Know About the European Accessibility Act

“Most AI platforms today produce answers that sound authoritative, but lack grounding in real-world sentiment and behavior,” said Ofer Familier, CEO & Co-founder of dig. “The problem is that opinions are forming in conversations taking place through dynamic interactions across social, increasingly in videos. When that richness is flattened into clean text for analysis, critical context is lost. ask-dig was built to bridge that gap, delivering answers rooted in actual user-generated content, so people can explore conclusions actually based on what others are genuinely saying and experiencing.”

ask-dig is part of dig’s broader product suite, which includes its enterprise platform for always-on social intelligence. While ask-dig focuses on answering ad-hoc questions in real time, the dig enterprise platform is built for continuous brand monitoring, narrative intelligence, deep social research, and consumer insights. Unlike legacy tools that rely on keywords, mentions, and manual workflows, dig is designed for a video-first internet reality, enabling teams to track reputation, detect emerging narratives, and understand what is actually shaping perception across social at scale.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Startek and CCI Global complete merger, creating a global leader in Human Augmented AI

0
Startek and CCI Global complete merger, creating a global leader in Human Augmented AI

With over 50,000 associates across 55 delivery centers worldwide, the unified organization scales AI-led, human-centric CX solutions for the world’s leading enterprises.

Startek, a digital-first global customer experience (CX) solutions provider, announced the successful completion of its merger with CCI Global. This union creates a new industry leader built on a singular vision: delivering human-centric, AI-led customer experience at scale.

The unified organization brings together over 50,000 associates serving leading global enterprises in sectors such as BFSI, Retail, Healthcare, Ecommerce and Telecom. With 55 delivery centers across 22 countries, this expanded reach strengthens the group’s ability to provide seamless, high-quality CX across a diversified network spanning the Americas, Asia-Pacific, Europe and Africa.

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

The integration of Startek’s digital heritage with CCI Global’s operational framework creates a powerful foundation for Human Augmented AI. By blending agentic AI capabilities with a high-EQ global workforce, the unified organization delivers sophisticated automation that strengthens human connections rather than replacing them. This approach ensures that complex customer needs are met through smarter, more cost-effective solutions that drive business growth without sacrificing empathy.

“By merging Startek’s digital heritage with CCI’s operational excellence, we aren’t just scaling. We are redefining the CX category,” said Bharat Rao, Global CEO, Startek. “We are moving beyond the traditional BPO model to lead a new era of Human Augmented AI, where technology empowers our associates to focus on the emotional intelligence that drives true customer loyalty.”

Marketing Technology News: From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread

The organization is already integrating Startek’s proprietary data analytics platform with CCI’s best-in-class operating frameworks. This combined roadmap ensures clients will see immediate improvements in predictive insights, reduced digital friction and measurable gains in agent productivity through real-time AI coaching.

“Our success has always been rooted in our people,” said Martin Roe, CEO, CCI Global. “By joining forces with Startek, we are providing our 50,000 associates with the most advanced AI tools in the industry, ensuring that every interaction, whether in Africa, Europe, Asia or the Americas, is defined by both technical precision and human ingenuity.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Deepdub Introduces the World’s First Agentic Dubbing Co-Worker

0
Deepdub Introduces the World's First Agentic Dubbing Co-Worker

Deepdub embeds the industry’s first AI dubbing co-worker natively into its own Hollywood-vetted dubbing and localization workflow, delivering multi-lingual studio-grade quality and defining a new category of human-AI collaboration in localization

Deepdub, a foundational voice AI company, has launched the first Agentic Dubbing Co-Worker. As leaders in expressive voice technologies and trusted by major Hollywood studios and streaming platforms, the Co-Worker is embedded directly inside Deepdub’s own production workflow and brings the craft, judgment, and fluency of a seasoned dubbing professional to every project. Already working alongside teams at many of Deepdub’s enterprise clients, the Agentic Dubbing Co-Worker defines a new category of human-AI collaboration, operating as an active localization expert.

As global demand for localized content continues to accelerate, studios and streaming platforms are under increasing pressure to scale without compromising creative quality. While AI has transformed how localized content is created, until now, no localization provider has embedded AI as a working dubbing professional that has contextual understanding, creative instinct, and the production fluency to meaningfully collaborate at the team level across dozens of languages simultaneously, into their workflows.

Marketing Technology News: Martech Interview with Meena Ganesh, Senior Product Marketing Manager @ Box AI

Deepdub’s Agentic Dubbing Co-Worker is built into the core of Deepdub’s dubbing and localization workflow with a deep understanding of project structure, character voice, episodic continuity, and localization nuances. It reads and modifies content at the segment, character, and track level, generates and refines dialogue with cultural and dramatic sensitivity across languages, manages timeline markers, and performs structured quality control validations during export, all within a model where creative teams remain in command.

“By introducing the Agentic Dubbing Co-Worker directly into Deepdub’s own dubbing and localization workflow, we are defining a new standard for how global content is localized and delivered at scale,” said Ofir Krakowski, CEO and Co-Founder, Deepdub. “This isn’t AI that waits to be prompted, but a dubbing co-worker that understands the craft, knows the project, and takes initiative alongside your team inside the very workflow where production happens. That’s a fundamentally different relationship between human expertise and AI, and it’s one that allows studios to scale localization with greater efficiency, consistency, and creative confidence.”

Deepdub’s Agentic Dubbing Co-Worker operates at the orchestration layer of localization, within Deepdub’s secure, enterprise-grade environment designed for large-scale dubbing operations. Backed by a global network of adapters, linguists, and creative talent spanning dozens of markets, Deepdub combines agentic AI with human expertise to scale localization across languages simultaneously, without sacrificing cultural nuance or creative quality.

Marketing Technology News: Feature-Rich to Functionally Effective: Adjusting your Martech Strategy

“Scaling across 34 countries means localization isn’t a nice-to-have, it’s a growth driver,” said Teresa López, CEO and Co-Founder at Love TV Channels. “Deepdub has already enabled us to bring content to millions of viewers across our European FAST channels in Spanish, Italian, and French for the first time. Its push into agentic AI reflects exactly the kind of forward-thinking partnership we need to stay innovative and competitive – delivering localized, engaging content to our viewers.”

“Through our partnership with Deepdub, we are now able to support Japanese content providers who are at the forefront of bringing globally popular Japanese content, especially anime, to international markets, as well as the localization service providers (LSPs) that enable this process by delivering unprecedented levels of quality, speed, and consistency while keeping localization costs under control,” said Yosuke Kaburagi, Managing Executive Officer at Innotech Corporation. “In the global market, localization is essential and demands both scale and speed. At the same time, Japanese content providers place an exceptionally strong emphasis on high-quality content. This initiative represents a significant leap forward, successfully addressing both of these demanding requirements.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Marketbridge Appoints Fiona McKenzie as President of Europe

0
Marketbridge Appoints Fiona McKenzie as President of Europe

logo

Marketbridge, the Growth Company for Business, today announced the appointment of Fiona McKenzie as President of its European operations, effective immediately. McKenzie will lead the next phase of growth and integration across the region, advancing Marketbridge’s position as a leading B2B growth partner in an increasingly data and AI-driven market.

The company also announced that Fiona Shepherd will step down from her leadership role following a distinguished tenure building April Six and helping establish the foundation of Marketbridge Europe. Shepherd will remain a shareholder and an active supporter of the company’s continued success.

McKenzie assumes the role after seven months working inside Marketbridge, where she partnered closely with leadership across the business to deepen integration and align capabilities across consulting, analytics, and agency services.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

“Over the last seven months, I’ve had the privilege of seeing Marketbridge from the inside, and it has validated both the vision and the deliberate way this business is built. The integration of strategy, data, creative, and activation is not an aspiration, it is how we operate every day, and in a market demanding clarity, speed, and measurable impact, that difference matters. Europe plays a critical role in this next phase, and as one unified Marketbridge, we are uniquely positioned to meet the complexity and pace of this region with a model designed for how B2B growth leaders need to operate today. We have the platform, the talent, and the ambition to lead, and I am excited to build what comes next,” said McKenzie.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

Marketbridge CEO Bob Ray noted the importance of both leadership continuity and forward momentum for the region.

“Fiona Shepherd has played an extraordinary role in building April Six and shaping the foundation of Marketbridge Europe, creating a business defined by trust, creativity, and enduring client relationships, and we are deeply grateful for her leadership and partnership. As we look ahead, I am excited to welcome Fiona McKenzie into this role. She brings a clear perspective on where the market is going and how we must evolve to lead it, and her ability to align strategy, data, creative, and activation into a unified growth engine will be critical as we build the next phase of Marketbridge in Europe.”

Reflecting on her transition, Shepherd shared, “It has been an incredible 26-year journey building April Six and working alongside so many talented people across the UK, the US, and now Marketbridge. I am proud of what we have created together and deeply grateful for the relationships along the way. While I am taking time to step back and recharge, I remain a shareholder and a strong believer in Marketbridge’s future, and I have every confidence in Fiona McKenzie and the team to carry the business forward and build on the momentum we have created.”

Marketbridge continues to invest in its global platform, integrating consulting, analytics, and agency capabilities, setting a new standard and unified systems to deliver measurable growth for B2B organizations navigating increasingly complex buying environments.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Newsroom PR Aligns Leadership Around LLM Visibility

0
Newsroom PR Aligns Leadership Around LLM Visibility

LOGO for Newsroom PR.jpg

Newsroom PR owner Howard Breuer has transitioned from CEO to Founder to focus on business development strategy and the firm’s AI-era visibility framework. Brian Skoloff has been promoted to CEO and Jennifer London to Vice President.

The boutique legal PR agency’s leadership changes accompany a strategic expansion beyond traditional media relations to help attorneys and professional services firms strengthen how they are identified and recommended by large language models such as ChatGPT, Gemini, and Claude.

“AI is upending many industries, especially public relations, where we’re excited to see LLMs favoring experts with extensive earned media, since that’s still our bread and butter,” Breuer said. “But firms need to shift aggressively to adapt and use these tools to the max benefit of clients. The leadership shift reflects that change. My focus is more clearly directional, Brian and Jen are more operational.”

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Breuer launched an internal DEV team dedicated to analyzing how clients’ authority signals appear across AI platforms and identifying measurable opportunities to improve visibility through earned media, thought leadership, and structured credibility signals.

The firm’s perspective on AI Discoverability, or GEO, was recently published in The Recorder, noting that while many view AI as a disruption to journalism, “LLMs are currently acting as an ally to journalists by often giving priority ranking and referrals to experts heavily quoted by legitimate media.”

Newsroom PR’s approach focuses on improving measurable authority signals that influence how professionals surface in AI-generated recommendations. The firm offers analysis of LLM visibility and structured action plans designed to strengthen discoverability across emerging AI-driven research workflows.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

Every member of the 9-year-old firm’s executive team has a background in journalism. Breuer for three decades worked as a news journalist for media outlets including People Magazine, Reuters and The New York Times. Skoloff spent more than two decades as an award-winning videographer, editor, and writer with The Associated Press, and London worked as an award-winning investigative and on-air broadcast news journalist for NBC, MSNBC, CBS, CNN and other national TV news outlets. The three of them met covering the Scott Peterson murder trial in California.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Shirofune Launches AI Summary, Delivering Root-Cause Analysis and Strategy Recommendations in One Click

0
Shirofune Launches AI Summary, Delivering Root-Cause Analysis and Strategy Recommendations in One Click

Shirofune_Logo

New feature automates root-cause analysis, strategy recommendations, and client reporting — reducing hours of manual work to a single click

Shirofune, the award-winning digital advertising automation management platform trusted by over 13,000 accounts worldwide, today announced a new feature called AI Summary that uses generative AI to automatically analyze advertising performance fluctuations and deliver clear, actionable insights in seconds.

AI Summary works along with Shirofune’s proprietary Change Analysis Reports, which break down every performance metric shift with precision. The AI Summary tool enables users to bypass hours interpreting data and crafting strategy recommendations, and lets advertisers and agency teams access a concise, AI-generated narrative that explains what has transpired, why it changed, and what to do next, all with one click.

The Problem: Data Overload, Not Enough Insight

Digital advertising teams are drowning in data. Identifying the root causes of performance shifts, assessing their impact, and formulating a response often requires deep expertise and significant manual effort. For agencies managing dozens of client accounts, this bottleneck directly impacts profitability and client satisfaction.

As campaigns scale and platforms multiply, the volume of performance metrics grows exponentially, but the time available to interpret that data does not.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

The Solution: AI-Powered Analysis
Unlike generic AI tools that summarize raw data without context, Shirofune’s AI Summary is built on a foundation of verified, fact-based Change Analysis Reports. Every number is precisely decomposed from actual campaign results, making AI-generated insights more reliable, more reproducible, and immediately actionable.

The full Change Analysis Report remains available alongside the summary, so teams can always verify the evidence behind every recommendation, combining the speed of AI with the transparency that performance marketers demand.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

Real-World Use Cases

For In-House Marketing Teams & Brands

  • Instant root-cause analysis: Shirofune’s AI summary allows teams to understand why a monthly CPA spiked or why yesterday’s conversions surged, and act on it immediately.
  • Strategy validation: AI Summary allows teams to use AI-generated recommendations as a second opinion to validate optimization strategy and catch blind spots.

For Agencies & Media Buyers

  • One-click client reporting: AI Summary allows agencies to generate daily, weekly, or monthly performance narratives instantly, eliminating the manual pipeline of data aggregation, analysis, and write-up.
  • Rapid client response: When clients ask why performance dipped last week, agency executives are able to get a complete answer with AI summary, in addition to recommended actions – but in seconds instead of hours.

Building the Future of Autonomous Ad Operations
“We’re at an inflection point where generative AI is fundamentally reshaping how software delivers value,” said Mitsunaga Kikuchi, CEO and founder of Shirofune. “With AI Summary, we’re fusing the flexibility and intelligence of generative AI with Shirofune’s core strengths in accuracy and reproducibility. Our goal is to automate the entire ad operations workflow, from budget optimization to analysis to strategy, so teams can focus on growth, not grunt work.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

 

Inuvo and FreeWheel Announce Integration to Advance IntentKey’s Programmatic Decisioning

0
Inuvo and FreeWheel Announce Integration to Advance IntentKey’s Programmatic Decisioning

Inuvo

IntentKey AI Powers Real‑Time, Impression‑Level Decisions Through FreeWheel Buyer Cloud Bidding

Inuvo, Inc. (NYSE American: INUV), a leading provider of artificial intelligence advertising technology solutions, today announced an integration with FreeWheel, a global technology platform for the advertising industry, to enhance programmatic media buying through proprietary artificial intelligence.

FreeWheel’s customizable demand-side platform, Buyer Cloud, has a flexible API platform structure that gives buyers direct control over bidding logic, data inputs, and optimization, strategies—enabling the deployment of fully customized programmatic infrastructure.

Through this integration, IntentKey’s AI-driven models of consumer intent are embedded directly into the bidding process, allowing advertisers to make real-time decisions on each impression based on predicted interest and relevance.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

“Buyer Cloud provides the flexibility and control needed to bring our AI directly into the decisioning layer,” said Rob Buchner, Chief Executive Officer of Inuvo. “By integrating at the bidding level, we can apply IntentKey in a more dynamic and customizable way, advancing how advertisers evaluate and act on media opportunities.”

IntentKey analyzes patterns across open web content to identify signals of consumer interest earlier in the decision cycle. With Buyer Cloud, those insights are operationalized within a fully customizable bidding environment, giving advertisers greater control over how intent is translated into action.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

Key benefits of the integration include:

  • Embedded AI decisioning: Apply IntentKey models directly within bidding logic
  • Custom execution: Configure how and where AI is applied across campaigns
  • Greater transparency: Increased visibility into decisioning and performance
  • Flexible infrastructure: Support evolving, AI-driven programmatic strategies

“Our goal with Buyer Cloud is to give partners an extensible intelligence layer they can build their AI solutions on, not around,” says Jon Mansell, VP, US Demand Revenue at FreeWheel. “Inuvo’s integration of IntentKey into the bidding process shows how advertisers can translate their unique AI into action, using Buyer Cloud as the foundation.

This collaboration reflects a shared focus on giving advertisers more control, flexibility, and performance in an increasingly complex programmatic landscape.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Myseum Rebrands as Myseum.AI to Align with Full Suite of Technology and Social Media Platforms

0
Myseum Rebrands as Myseum.AI to Align with Full Suite of Technology and Social Media Platforms

Myseum Rebrands as Myseum.AI to Align with Full Suite of

Company developing privacy-first agentic platform for social media

Myseum, Inc. (Nasdaq: MYSE) (“Myseum” or the “Company”), a privacy-first social media and technology innovator, today announced that it is now operating under the new name Myseum.AI, Inc. effective April 15, 2026. The rebrand illuminates the Company’s core technology platform that will integrate proprietary privacy-first artificial intelligence (AI) into its secure messaging and social media platforms. The Company is developing privacy-first agentic localized AI agents that assist in managing personal media such as photos, videos and messages, while maintaining privacy. The technology adapts to individual patterns and preferences to better assist the user while maintaining data integrity and encryption to ensure that user information is never shared with any other social platforms. Essentially, the personalized AI assistant learns from the user’s individual actions and never shares that information with traditional AI models.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

In conjunction with the name change, Myseum.AI stock will continue to trade on Nasdaq under the ticker symbol “MYSE.”

Marketing Technology News: Is the Traditional CDP Already Out of Date?

“As a privacy-first AI and social media technology company, we continue to deliver on our commitment to innovation in the secure digital media space through our development of popular privacy-first user platforms. Our new name, Myseum.AI, identifies our core AI-based technology that secures our multi-tiered social media ecosystem,” said Darin Myman, CEO of Myseum.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Rezolve Ai Appoints James House to Lead Reward, Strengthening Its Global AI-Powered Banking and Commerce Platform

0
Rezolve Ai Appoints James House to Lead Reward, Strengthening Its Global AI-Powered Banking and Commerce Platform

Mastercard and BNP Paribas veteran to accelerate expansion of Reward across key global markets as Rezolve Ai deepens its position at the intersection of banking, commerce and AI

Rezolve Ai (NASDAQ: RZLV), the company building the world’s leading AI-powered platform for commerce, today announced the appointment of James House as Chief Executive Officer of Reward, its recently acquired banking and commerce media business.

House is a highly experienced international technology and data executive with more than 25 years of experience building, scaling and exiting high-growth businesses. He has held senior leadership roles at Mastercard and BNP Paribas and has built businesses across North America, Europe, Africa and Asia.

His appointment marks another important step in Rezolve Ai’s strategy to build a global AI-driven commerce platform spanning discovery, engagement, loyalty, payments and transaction intelligence. Reward is a strategically important part of that platform, operating at the convergence of banking, retail media and customer engagement.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

As CEO of Reward, House will focus on scaling the company’s international footprint, expanding its Finance Media Network, enhancing its intelligence capabilities and accelerating growth in major markets including the United States, Europe and the GCC. Having previously served as Chief Commercial Officer of Reward prior to Rezolve’s acquisition, he combines deep knowledge of the platform with a strong track record of commercial execution.

Reward’s platform sits inside leading financial and retail ecosystems, with strategic relationships including NatWest, Visa and Barclays, as well as global brands such as Amazon, McDonald’s and Asda. Under Rezolve Ai ownership, the business is expected to play an increasingly important role in delivering more intelligent, personalized and measurable commerce experiences at scale.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

Daniel M Wagner, Founder, CEO and Chairman of Rezolve Ai, said:
James is a high-caliber international operator with exactly the experience we look for in leaders within the Rezolve Ai platform. He has built and scaled technology and data businesses globally, understands how to turn intelligence into commercial growth, and knows this business well.

Reward sits at the intersection of banking, commerce and media an increasingly valuable position as AI reshapes how consumers discover, engage and transact. James’s appointment strengthens our ability to scale that opportunity internationally and accelerate execution across one of the most important parts of the Rezolve ecosystem.

James House, Chief Executive Officer of Reward, said:
Reward has built a powerful platform with strong market positions, exceptional partner relationships and a clear opportunity to scale internationally. As part of Rezolve Ai, we now have the backing, ambition and broader AI commerce vision to accelerate that growth significantly.

The convergence of banking, media, loyalty and commerce is creating a major new category and we believe Reward is well positioned to lead in it. Our focus now will be on scaling into new markets, expanding the value we deliver to partners and helping shape a more intelligent and connected future for commerce.”

The appointment comes as Rezolve Ai continues to expand the capabilities of its AI-driven commerce platform following the acquisition of Reward. The combination strengthens Rezolve’s ability to connect consumer engagement, transaction data, loyalty, payments and AI into a unified platform designed to drive measurable outcomes for banks, brands and retailers.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

DeepL unveils real-time spoken translation, breaking the next language barrier with Voice-to-Voice

0
DeepL unveils real-time spoken translation, breaking the next language barrier with Voice-to-Voice

DeepL is also launching the next generation of its DeepL Translator platform beyond simple translation to offer an AI platform that is fully integrated into enterprise tech stacks

Language AI leader DeepL launched DeepL Voice-to-Voice, a real-time translation product suite designed for live spoken communication. By expanding into speech-to-speech translation, DeepL now delivers instant voice translation for virtual meetings, in-person conversations, and customer-facing touchpoints via API, empowering teams to collaborate anywhere without language barriers.

Jarek Kutylowski, Founder & CEO of DeepL said: “Today, we reach another frontier in translation: real-time, spoken communication. Our mission has always been to break down language barriers and we’ve now overcome one of the biggest of all. DeepL Voice-to-Voice allows everyone to speak naturally in their own language without the friction or cost of interpreters. We’re fusing world-class voice models with the gold-standard translation AI we’ve been pushing to new heights. Now, expertise is all that counts, not language.”

Marketing Technology News: MarTech Interview with Haley Trost, Group Product Marketing Manager @ Braze

DeepL Voice: Real-Time Communication Across Platforms

DeepL Voice is built to overcome one of the critical language barriers remaining in organizations – spoken translation, whether in person or virtually. The DeepL Voice-to-Voice product suite includes:

  • Voice for Meetings: Provides real-time translation in platforms like Microsoft Teams and Zoom, allowing participants to speak their native language while others hear it in theirs. (Early access programme in June, registration now open).
  • Voice for Conversations (Mobile & Web): Voice for Conversations now extends beyond mobile, enabling a true multi platform experience that can be deployed in environments where installing apps is not practical or allowed. (Now generally available).
  • Group Conversations: Facilitates multilingual exchanges in training, coaching, and workshop settings, with participants joining instantly through a QR code. This enables frontline workers to maintain shared understanding during hands-on interactions with multiple speakers. With multi device access, participants can receive simultaneous voice translation in real time. (Generally available April 30).
  • Voice-to-Voice API: Enables businesses to integrate DeepL’s voice translation directly into their own internal applications and customer-facing tools, such as their contact center. (Early access programme ongoing, registration now open).
  • Customization with spoken terms: New quality optimization capabilities in DeepL Voice help ensure specific terminology is captured, transcribed, and translated more accurately in real time, including industry specific terms, product and company names, and given names, even when speech is fast or highly technical. As part of this, DeepL translation glossaries will be integrated into DeepL Voice so users can standardize key terminology across conversations. (Generally available on May 7).

DeepL is also making its existing voice-to-text technology more accessible with small teams being able to now purchase DeepL Voice directly online. This self-serve model allows businesses to start a free trial and deploy voice translation immediately to test before expanding.

Marketing Technology News: Cross-Department Collaboration with Marketing Workflow Automation: Enhancing Alignment Between Sales, Customer Service, and Marketing Teams

The launch also introduces support for a broad range of languages for DeepL Voice, including all 24 official EU languages, alongside Vietnamese, Thai, Arabic, Norwegian, Hebrew, Bengali, and Tagalog. The total number of languages for DeepL Voice now stands at over forty.

In blind evaluations, conducted independently by Slator and commissioned by DeepL, DeepL Voice was consistently chosen by professional experts: 96% of linguists preferred DeepL Voice over the native translation solutions provided by Google, Microsoft, and Zoom, citing superior fluency and contextual accuracy. DeepL Voice for Zoom and DeepL Voice for Microsoft Teams achieved exceptional quality scores of 96.4/100 and 96.3/100, respectively, significantly outperforming competing platforms.

Yoichi Okuyama, Head of DX System Department at Pioneer, added: “Relying solely on English proficiency for global collaboration often slowed us down, as team members hesitated to contribute complex ideas. By implementing DeepL Voice, we’ve removed that friction and created a more inclusive environment where everyone can speak confidently in their native language. This shift has helped accelerate our business processes; with barriers removed, we’ve seen more active participation and faster decision-making across our global teams. It’s transformed translation from a technical necessity into a key enabler for speed and efficiency.”

Launching the next generation DeepL Translator platform

Alongside the Voice launch, DeepL is evolving its core Translator into the next-generation DeepL Translator platform, creating the end-to-end translation infrastructure for modern enterprises. DeepL is addressing the inefficiencies of traditional translation management, which often relies on slow, rigid and manual coordination that is very expensive for businesses.

“Global businesses no longer have a translation problem; they have an operating model problem, with today’s language solutions often being too slow to scale and a costly drag on growth for businesses,” added Jarek. “We’re bringing translation and language fully into the AI age. By centralizing translation operations in an AI-first, multilingual platform, every team can access fast, high-quality translations without being held back by legacy tools or relying on expensive third-party language services.”

With its new Translator platform, DeepL is tackling key pain points in enterprise translation operations.

  • Translation Flow: Translation no longer slows work down or sits in separate tools. Content moves through existing systems and is translated instantly, with the right terminology and tone applied automatically. Every team works from the same voice, without extra steps or manual coordination.
  • Translation Quality Assessment: Teams can see exactly how reliable a translation is, with an evaluation criteria highlighting anything that might need attention. Instead of guessing, teams know when content is ready to use and when it needs a second look.
  • Ongoing improvements: Edits can be made directly in the product, with full control over the final output. Every correction is learned from, so translations continuously improve over time, adapting to each business as team members work.

By removing friction across the translation process, DeepL’s Translator platform extends high-quality translation capabilities beyond a single function and into the hands of teams across the business, directly within their day-to-day workflows.

Geoffrey Wright, Global Solution Owner – GenAI and Digital Experience at Mondelēz International recently highlighted the impact of this shift: “At Mondelēz, we don’t settle for slow—on the road or in our workflows. Our old translation process was like driving on a flat tyre, but DeepL is full service at 100 mph. By embedding their Language AI, teams like M&A and Legal are handling sensitive documents with top speed and total confidentiality. When you make the impossible look that easy, word travels fast; we’ve seen adoption accelerate across the entire organization.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Cadence and Google Collaborate to Scale AI-Driven Chip Design with ChipStack AI Super Agent on Google Cloud

0
Cadence and Google Collaborate to Scale AI-Driven Chip Design with ChipStack AI Super Agent on Google Cloud

Integration of Google’s Gemini models with Cadence ChipStack AI Super Agent accelerates next-generation, agent-driven design automation

Cadence, an industry leader in AI-driven computational software for semiconductor and system design, announced a strategic collaboration with Google to optimize the Cadence® ChipStack™ AI Super Agent with Gemini on Google Cloud. This collaboration positions Cadence at the forefront of the shift toward agentic design automation, creating an agent-driven, scalable, cloud-native platform for next-generation chip design and verification.

“Our collaboration with Google Cloud represents a major step forward in scaling AI-driven design automation,” said Paul Cunningham, senior vice president and general manager at Cadence.

The Cadence ChipStack AI Super Agent integrates advanced agentic reasoning with Cadence’s EDA solutions, delivering up to 10X productivity improvements across digital design and testbench development, verification planning, regression management and automated debug. By combining AI agents with native EDA execution, the platform enables design teams to compress development cycles, improve efficiency and accelerate time to tapeout.

Marketing Technology News: What is a Full Stack Marketer; What MarTech Matters Most to Full Stack Marketers?

“Our collaboration with Google Cloud represents a major step forward in scaling AI-driven design automation,” said Paul Cunningham, senior vice president and general manager at Cadence. “By integrating the Cadence ChipStack AI Super Agent with Gemini, we’re advancing the next generation of agentic design—combining the reasoning power of large language models with Cadence’s world-class EDA engines to deliver breakthrough productivity and quality of results for our customers.”

At the core of the ChipStack AI Super Agent is its innovative Mental Model technology, which enables sophisticated agentic reasoning through Cadence native skills, driving Cadence EDA tools to improve the quality and correctness of large language model (LLM)-generated content. Through its collaboration with Google Cloud, Cadence is tightening the integration between the Gemini-enabled ChipStack AI Super Agent and Cadence EDA engines, driving significant improvements in both productivity and quality of results.

Marketing Technology News: MarTech Interview with Lee McCance, Chief Product Officer @ Adverity

This collaboration also leverages Google Cloud’s secure, elastic compute infrastructure to deliver the compute needed for Gemini’s LLM reasoning, Cadence EDA tools and the ChipStack AI Super Agent. This enables a “click-to-deploy” end-to-end solution for agent-powered chip design and verification.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.