Inogic Launches AI-Powered Solutions for Dynamics 365 CRM: Predictive Analytics, AI Document Search & Next Best Action

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April 23, 2026

Inogic Launches AI-Powered Solutions for Dynamics 365 CRM: Predictive Analytics, AI Document Search & Next Best Action

Inogic, a Microsoft Gold ISV Partner specializing in Microsoft Dynamics 365 and Azure AI, today announced the launch of three AI-powered solutions designed to enhance decision-making within Dynamics 365 CRM: Predict4Dynamics, SharePoint Knowledge AI Search, and Next Best Action.

Built on Azure Machine Learning and Azure OpenAI, the new solutions bring predictive analytics, AI-powered document intelligence, and real-time recommendations directly into CRM workflows helping sales, service, marketing, and finance teams act faster and more intelligently.

We built these apps to answer 3 key business questions: what will happen, what information matters & what action to take next. Together, they transform Dynamics 365 into an AI-driven decision engine”

— Vaibhav Ghorpade, VP of Technology, Inogic

“We built these solutions to answer three critical business questions – what will happen, what information matters, and what action to take next. Together, they transform Dynamics 365 into an AI-driven decision engine,” said Vaibhav Ghorpade, VP of Technology, Inogic

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1. Predict4Dynamics — AI Predictive Analytics for Dynamics 365
Predict4Dynamics delivers explainable AI forecasting in Dynamics 365 CRM, giving teams transparent predictions for lead conversion, revenue, churn, and service escalations. Unlike black-box models, its Explainable AI (XAI) framework reveals why each prediction is made, building trust and enabling confident, compliance-ready decisions.
• Lead conversion prediction and opportunity scoring
• Revenue forecasting and sales prediction insights
• AI predictive analytics for customer churn and risk analysis
• Explainable AI models for transparent decision-making

2. SharePoint Knowledge AI Search —AI-Powered Document Intelligence
SharePoint Knowledge AI Search bridges Dynamics 365 CRM and SharePoint with an AI-powered Copilot Agent that surfaces the right document at the right moment. Users can search contracts, proposals, and knowledge articles using natural language, directly inside the CRM record they are working on. Organizations can now unlock the true value of their documents with secure Dynamics 365 document access powered by AI.
• Intelligent document search across SharePoint-integrated CRM data
• Context-aware retrieval of relevant files within Dynamics 365
• Enterprise-grade security with permission-based access
• AI-powered knowledge discovery for faster decision-making

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3. Next Best Action — Context-Aware AI Recommendations & Workflow Automation
Next Best Action for Dynamics 365 CRM is an AI-powered recommendation engine that analyzes CRM data, activity history, and context to suggest the highest-impact action for every user, at every moment. From automated task suggestions in Dynamics 365 to full AI workflow automation, it eliminates guesswork and drives consistent, outcome-focused CRM behavior.
• Context-aware recommendations in Dynamics 365
• AI-driven task suggestions based on CRM data and user behavior
• Automated task suggestions to improve productivity
• AI-driven workflows to streamline operations

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San Antonio Startup KeepTabz Launches with 15 B2B Customers, Aims to Disrupt $6B Competitive Intelligence Market

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MTS Staff Writer

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April 23, 2026

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San Antonio Startup KeepTabz Launches with 15 B2B Customers, Aims to Disrupt $6B Competitive Intelligence Market

New AI-powered competitive intelligence app is already used by startups like Netlify, MixMax, and eSkill to track news, reviews, social, ads and web traffic.

KeepTabz (www.keeptabz.ai), a new AI-powered competitive and market intelligence solution, today announced its general availability launch. The app gives sales and marketing teams a real-time command center for tracking competitor activity across news, reviews, social media, pricing, SEO, and more.

We now have a single, AI-powered dashboard that scores and prioritizes what actually matters. It’s the first tool I’ve seen that captures the real-time data marketers care about.”

— Michelle Herman, VP of Marketing at Netlify

Competitive pressure in B2B markets has reached an inflection point. Today, the market for competitive intelligence tools is more than $6B, and expected to grow to over $16B by 2035 (according to Market Research Future), and yet the majority of businesses are still tracking their competitors ad-hoc.

“We built KeepTabz to help companies keep tabs on competitors without literally switching between 50 tabs, refreshing them manually, and copying and pasting what they find,” says KeepTabz co-founder and CEO Franklin Morris. “Nobody needs another tool to log into, so we offer a ‘zero-tab’ workflow that pushes competitor updates straight to Slack, Teams or Email. Our vision is that every business should have access to enterprise-grade competitive intelligence, not just the big guys. Any company can get started with a free trial right now.”

KeepTabz works like a competitive intelligence analyst that never sleeps. Its AI agents assign every competitor move a CI score — instantly surfacing competitive threats like pricing changes, product launches, shifts in customer sentiment, funding announcements, hiring surges, messaging pivots, and more — then send you a daily digest on Slack, Teams or email. KeepTabz goes beyond surface-level news to monitor technical shifts, such as changes to a competitor’s Terms of Service, pricing page metadata, and ad creative performance. The result: dozens of hours saved per month in manual competitor tracking, and the ability to spot critical competitor moves in seconds rather than days.

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To ensure enterprise-grade accuracy, every account undergoes a human-led quality check during its 48-hour setup to guarantee data feeds are perfectly tuned to the customer’s specific market.

“Instead of wasting hours manually tracking the market, we now have a single, AI-powered dashboard that scores and prioritizes what actually matters. It’s the first tool I’ve seen that captures the real-time data marketers care about — from pricing shifts to social mentions,” said Michelle Herman, VP of Marketing at Netlify, a San Francisco-based software development platform.

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KeepTabz is emerging from beta testing to general availability with 15 B2B customers, having raised $250K in funding from angel investors in San Antonio, San Francisco and Silicon Valley. The company recently won the Geekdom Community Fund, a competition aimed at investing in San Antonio’s growing startup community. “This is exactly the kind of AI-driven company we want coming out of San Antonio: a startup solving a real problem for a massive market, with the team and the product to scale nationally,” said Charles Woodin, CEO of Geekdom. “We liked it so much that we’re using KeepTabz ourselves to track what other incubators and accelerators across the country are doing. I can’t think of a better endorsement for a great product.”

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CaliberMind Launches B2B Marketing Mix Modeling, Unifying Tactical Attribution and Strategic Planning in One Platform

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MTS Staff Writer

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April 23, 2026

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CaliberMind Launches B2B Marketing Mix Modeling, Unifying Tactical Attribution and Strategic Planning in One Platform

CaliberMind helps B2B marketers close “marketing performance insight gap” via a combination of granular visibility of MTA & high-level, strategic view of MMM.

CaliberMind, the leading B2B revenue analytics and GTM intelligence platform, today announced the launch of its native Marketing Mix Modeling (MMM) solution. By bringing MMM and Multi-Touch Attribution (MTA) together under one roof, CaliberMind eliminates the costly measurement gap that occurs when tactical campaign data lives in a separate world from long-term strategic planning.

For years, B2B organizations have been forced to choose their measurement lens: zoom in on individual buyer journeys with MTA, or zoom out to assess macro-level budget allocation with MMM. Managing multiple vendors for these views has led to conflicting data, duplicated infrastructure, and no clear way to connect short-term campaign performance to long-term strategic investment. As more marketing leaders look beyond tactical optimization toward portfolio-level decision support, MMM is becoming the tool they turn to for guidance on the bets that shape next quarter and next year.

“When you hire a consultant to build an MMM, you typically get a static PDF and a handshake. That model is already going stale by the time it hits your inbox,” said Eric Westerkamp, CEO of CaliberMind. “MMM becomes exponentially more valuable when it is connected to a living data warehouse where CRM signals, attribution data, and pipeline outcomes continuously flow into and refine the model. That is what CaliberMind does. And just as importantly, our data science team sits alongside every customer to tune the model to their specific GTM motion. We are not delivering a report. We are building a dynamic measurement system with you.”

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The challenge with off-the-shelf MMM

The biggest obstacle to getting value from MMM is not the model itself. It is getting the data into shape. MMM requires clean, consistently structured spend and performance data aggregated across every channel and platform into a single time series. For most B2B organizations, that data lives in a dozen different systems with different naming conventions, different granularity, and different reporting windows. Wrangling it all into a flat, model-ready format that ensures the right statistical fit is a significant data engineering effort. This is precisely what generic MMM tools skip altogether or leave entirely to the customer. Without that foundation, the model produces outputs that look precise but do not reflect reality.

The challenge with building MMM in-house

Some organizations look to their internal data science teams to build a custom model instead. The initial build is often the easy part. The harder reality is that internal data science teams are typically shared services supporting product, engineering, finance, and marketing simultaneously. Once the first model is delivered, priorities shift. Model parameters go without updates, new channels are never added, and the model quietly becomes stale. An marketing mix model that is not continuously tuned against fresh data and evolving business context loses its utility fast, and rebuilding organizational momentum around a model nobody trusts anymore is harder than starting from scratch.

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CaliberMind: the data is ready, and so is the team.

CaliberMind sidesteps both problems. Because the platform already operates as a marketing data warehouse, the spend and performance data from your CRM, ad platforms, and marketing tools is already unified and flowing. The data wrangling is done.
But the platform’s most important advantage is the expert-guided approach to implementation. CaliberMind’s data science team works directly with each customer to prepare historical spend data, configure all model parameters informed by the customer’s own business context, and validate outputs against known results. The team stays engaged to tune the model as your business evolves, so it never goes stale.

What this means for marketing leaders:

1. Portfolio-level ROI visibility: CaliberMind’s MMM gives marketing leaders a macro view of how total marketing investment translates to revenue, separating baseline growth from marketing-driven impact across every channel. For the first time, B2B organizations can measure the true incremental contribution of their marketing spend against the baseline independent of platform-reported metrics.

2. Data-backed budget allocation: When the C-suite questions a major budget shift or a new channel investment, marketing leaders can model the projected revenue impact before a dollar moves. Interactive scenario planning replaces opinion-driven debates with evidence-driven alignment across stakeholders.

3. Diminishing returns detection: The platform identifies the saturation point for each channel, showing exactly where incremental spend stops driving growth. This gives marketing teams the confidence to reallocate budget proactively rather than discovering waste after the fact.

4. A continuously improving model. Unlike consultant-delivered MMM engagements that produce a static output, CaliberMind’s model is connected to a living data warehouse. As new spend, pipeline, and CRM data flows in, the model updates automatically. Combined with ongoing tuning from CaliberMind’s data science team, the model becomes more accurate over time rather than less.

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Clinch Brings AI-driven Creative Personalization to Pause Ads Through OpenGlass Partnership

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PRNewswire

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April 23, 2026

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Clinch Brings AI-driven Creative Personalization to Pause Ads Through OpenGlass Partnership

Clinch’s certification with OpenGlass unlocks real-time personalization for Advanced TV formats, scalable to 600M+ monthly impressions, across their premium publisher network, closing an operational gap in CTV’s highest-attention formats.

Clinch, the operating system for autonomous advertising, and OpenGlass, the first SSP built for advanced CTV advertising, announced that Clinch’s ad-serving tags have been certified to run within OpenGlass’s Advanced CTV Formats, beginning with pause ads, across publishers like Paramount, Tubi, TiVo, DirecTV, Sling/Dish, Philo, Xumo, and Plex. The certification gives advertisers a single operational path to deliver personalized, data-driven creative via one of streaming’s highest-attention formats.

“Advanced CTV experiences, specifically pause ads, already deliver some of the strongest performance numbers in CTV. What’s been missing is the ability to optimize and personalize these unique creative with a single platform, in real time, at the publisher-agnostic scale buyers need,” said Jason Higgins, Co-Founder of OpenGlass. “Pairing our programmatic enablement with Clinch’s creative serving capabilities closes that gap.”

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The average dwell times for Pause ads exceeds two minutes, a duration virtually unmatched in any other digital ad format. Since its recent inception, the Pause Ad format has historically been contracted publisher-by-publisher, each requiring their own managed media buy, creative builds and campaign set-up process. That fragmentation made creative personalization operationally impractical at scale. Clinch’s certification with OpenGlass collapses that fragmentation into a single tag running across a single deal across their entire publisher network. With creative versioning, ad serving, and optimization managed through Clinch’s Flight Control platform.

“The pause moment is one of the most valuable ad opportunities in CTV. The screen belongs entirely to the brand, and the dwell time creates an environment where relevance compounds,” said Charel MacIntosh, Global Head of Business Development and Strategic Partnerships at Clinch. “By pairing Clinch’s dynamic creative and personalization capabilities with OpenGlass’s pause ad inventory, we’re giving advertisers the ability to make every one of those seconds count with a message tailored to the household, the moment, and the context.”

The timing reflects a broader shift in how CTV is bought and measured. According to a February 2026 study from TiVo Ads and Convergent TV World, 40% of industry professionals now deploy CTV across the full marketing funnel, and 46% rank sales or conversions as a primary CTV outcome. The same research found 32% of CTV buyers are actively prioritizing less interruptive formats, including pause ads and home screen placements, while 36% cite measurement as the top barrier to non-standard CTV investment.

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OpenGlass’s pause ad inventory has already demonstrated strong baseline performance, delivering a 79% lower cost per store visit for Ulta Beauty relative to other streaming TV partners, and a 276% lift in QR code scans for Zales compared to prior campaigns. The Clinch integration adds real-time personalization and cross-device attribution on top of that baseline.

Through the certification, advertisers can serve pause ad creatives that adapt in real time based on location, weather, time of day, audience segments, product availability, pricing, and behavioral signals. Clinch’s CTV attribution links pause ad exposure to downstream actions on secondary devices, including QR code scans, site visits, and purchases, giving buyers closed-loop measurement of the format for the first time. Flight Control’s reporting surfaces which creative elements and personalization strategies drive the strongest outcomes, enabling continuous optimization throughout the flight.

Campaigns are activated programmatically through PMP/Deal IDs within the advertiser’s existing DSP, with full buyer control. Deal IDs can be provisioned within 24 hours.

Clinch’s dynamic creative personalization for OpenGlass pause ads is available immediately, with support for Home Screen and Livestream Overlay slated for a future release. Campaigns can be activated through OpenGlass Deal IDs on the advertiser’s partnering DSP, or directly through the OpenGlass platform.

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Jellyfish named 2026 Google Cloud Partner of the Year for training in North America

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MTS Staff Writer

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April 23, 2026

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Jellyfish named 2026 Google Cloud Partner of the Year for training in North America

Jellyfish, the integrated global digital marketing company, announced that it has been named a 2026 Google Cloud Partner of the Year in the Training: North America category.

This prestigious recognition from Google Cloud highlights Jellyfish’s continued leadership in enabling organisations to unlock the full value of Google Cloud through world-class training, upskilling and certification programs.

The Google Cloud Partner of the Year Awards celebrate partners who have demonstrated excellence in innovation, customer impact and technical expertise across the Google Cloud ecosystem.

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“We’re incredibly proud to be recognised by Google Cloud as a 2026 Partner of the Year for Training in North America,” said Jamie Hammond, Chief Solutions Officer, Training, Jellyfish. “This award reflects our commitment to empowering businesses with the skills and knowledge they need to succeed in an AI-driven, cloud-first world. Our partnership with Google Cloud continues to be a cornerstone of how we deliver transformative outcomes for our clients.”

Jellyfish has played a key role in helping enterprises accelerate cloud adoption by delivering tailored training programs across data, AI, machine learning and cloud infrastructure. Its approach combines hands-on learning, strategic guidance and scalable enablement to drive measurable business impact.

“The Google Cloud Partner Awards honor the strategic innovation and measurable value our partners bring to customers,” said Kevin Ichhpurani, President, Global Partner Ecosystem and Channels, Google Cloud. “We are proud to name Jellyfish a 2026 Google Cloud Partner Award winner, celebrating their role in driving customer success over the last year.”

This award builds on Jellyfish’s longstanding partnership with Google Cloud and reinforces its position as a trusted partner for organisations seeking to build future-ready capabilities.

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Jellyfish will be recognised at Google Cloud Next 2026, taking place on April 21.

Jellyfish, is an integrated global digital marketing business. They are redefining what it means to be a digital partner in 2025. Jellyfish challenge every aspect of the marketing mix, from search to creative studios, tech-enabled ideation to reporting, with one goal: to help progressive brands move faster, smarter, and together.

We unite media, creative, and data through cutting-edge technology and Generative AI. Our clients include some of the world’s most recognisable brands: Google, Netflix, Amazon, Bissell, and Uber.

Powered by both AI and human creativity, our real-time creative, content and performance strategies deliver innovation and efficiency at scale, including our AI Studios and autonomous marketing system, which has already produced 235,000 pieces of content 62% faster, 55% cheaper, and with 40% better ROI.

As a proud member of The Brandtech Group, we share a mission to redefine the boundaries of digital transformation through cutting-edge technology and Generative AI.

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Kaltura Puts the AI CEO Into Production With Ron Yekutiel’s Digital Twin, Using the Same Agentic Avatar Tech It Offers Enterprises

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Globe Newswire

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April 23, 2026

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While industry headlines focus on plans and prototypes for CEO digital twins, Kaltura is scaling executive communication across employees and customers with multilingual real-time conversational avatars, including Kaltura’s co-founder and CEO, Ron Yekutiel, whose bi-directional avatar is already delivering personalized communications at scale and proving the company’s technology

Kaltura, Inc., the Agentic Digital Experience company, shared that its Co-Founder, Chairman, President, and CEO Ron Yekutiel has been actively using his own AI-powered conversational digital twin – built on Kaltura’s Agentic Avatar technology – to communicate with employees and customers across the organization. Yekutiel’s avatar delivers personalized messages, company updates, strategic briefings, and customer communications with his voice, likeness, and communication style, extending his presence beyond the physical limits of a single person’s calendar.

The concept of a CEO digital twin has recently captured public attention, with high-profile technology leaders such as Meta’s CEO Mark Zukerberg announcing plans to build photorealistic AI replicas of themselves for employee engagement. At Kaltura, this is already happening. Yekutiel has been using his multilingual, multimodal Agentic Avatar to record and deliver communications that would otherwise require him to be in a studio, on a stage, or in a meeting room – and doing so at a scale and frequency that would be impossible through traditional video production.

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The practical value is significant, both for the CEO and for the people receiving the communications. From Yekutiel’s perspective, what previously required scheduling a recording session, setting up a camera, managing lighting and audio, and going through post-production can now be accomplished by providing the message content and letting the avatar deliver it – in his voice, with his mannerisms, in any language needed.

For employees and customers on the receiving end, the experience is fundamentally different from reading an email or a Slack or Teams message from the CEO. A video message delivered by a photorealistic avatar that looks and sounds like the actual person creates a connection that text cannot replicate. Employees across global offices and time zones receive the same high-quality, personal communication – not a mass email, but a face speaking directly to them. Customers receive personalized outreach with the presence and authority of the CEO, at a scale that would be impossible if every message required Yekutiel to sit in front of a camera.

The avatar is built on the same Agentic Avatar platform that Kaltura offers to its enterprise customers. Any organization can create digital twins of their executives, trainers, subject matter experts, or brand ambassadors using Kaltura’s Avatar Video Production Studio and Conversational Avatar SDK — the same tools Yekutiel uses. The technology supports over 30+ languages, enabling executives to communicate with global teams in their local language without re-recording each message.

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“I started using my digital twin for a simple reason: there are more people I need to communicate with than hours in the day to communicate with them,” said Ron Yekutiel, Co-Founder, Chairman, President, and CEO of Kaltura. “What I found is that it doesn’t just save time – it changes the quality of communication across the organization. Employees who would otherwise get a written update now get a video message from me and can also chat in real time with my replica that is trained on my knowledge and messages, and get answers to their questions on the spot. Customers who would wait for a quarterly business review now hear from me directly. The avatar extends my reach without diluting the personal connection. And the fact that I use our own technology every day to run our company is, I believe, a strong validation for enterprise customers that are looking to do the same.”

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Braze Delivers Powerful New Agentic AI Capabilities That Transform How Marketers Build, Personalize, and Deliver Customer Experiences

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Business Wire

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April 23, 2026

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Braze Delivers Powerful New Agentic AI Capabilities That Transform How Marketers Build, Personalize, and Deliver Customer Experiences

BrazeAI Operator™, BrazeAI Agent Console™, and the new Braze Creative Studio are now available alongside EU hosting for BrazeAI Decisioning Studio™, introducing a radically better way for marketers to forge and maintain lasting customer relationships.

Braze , the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, delivered a new set of AI capabilities that transform how marketers build and deliver engaging and relevant experiences for their customers. From reaching new audiences to driving conversion and long-term loyalty, these capabilities join together in an integrated platform that gives marketers a unified way to manage the full customer lifecycle.

BrazeAI Operator™ and BrazeAI Agent Console™, now generally available

BrazeAI Operator™ and BrazeAI Agent Console™ bring decisioning, content generation, and execution directly into the marketer’s workflow. By embedding AI into the core platform, teams can act on data in real time and turn strategy into live customer experiences faster.

Speed up campaign execution with AI-powered content generation
Reduce dependency on technical teams to get campaigns out the door
Drive more relevant engagement by acting on customer data in real-time

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A unified approach to creative production and activation in Braze

The Braze Creative Studio connects creative production with campaign execution, giving teams a single place to manage assets and launch experiences. With direct integrations to Figma and Canva, it removes friction between design and delivery.

Move creative assets seamlessly from design tools into live campaigns
Maintain brand consistency across channels with centralized asset management
Connect creative to real-time customer context for more relevant experiences

Flexible, regional infrastructure for AI-driven decisioning

BrazeAI Decisioning Studio™ can now be hosted in Europe on Google Cloud, giving brands more control over how and where their data is managed. This expansion supports decisioning while also meeting regional data requirements.

Keep customer data closer to home with EU-based hosting
Apply decisioning without compromising on data governance or compliance
Scale AI-driven engagement globally with greater flexibility and control

“The world’s largest and most sophisticated brands are choosing Braze to drive their AI transformation during this period of rapidly evolving disruption and opportunity. But for AI to matter, it has to be more than a promise. It has to work, at scale, and be enterprise-ready,” said Bill Magnuson, Cofounder and CEO of Braze. “Braze is putting powerful, production-ready AI and creative tools directly into the hands of marketers to amplify their impact and define their competitive edge. Our new tools are live, the technology is proven, and the brands that seize this moment will build the businesses that customers remember.”

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These updates are being unveiled today at City x City London, Braze’s flagship EMEA event focused on the craft of customer engagement, at Olympia in London. The event brings together Europe’s leading marketers, product leaders, and customer experience teams to explore how brands are applying AI, real-time data, and creativity to drive more effective engagement. Through a combination of product showcases, customer-led sessions, and practical use cases, City x City London is designed to give attendees a clear view into how the most successful brands are putting AI to work, swapping ideas, and turning inspiration into action.

Enabling real-time, individualized engagement

BrazeAI Operator™ is a new in-dashboard AI assistant that helps marketers create campaigns, build custom agents, generate content, and troubleshoot workflows, reducing the time and technical expertise required to execute complex strategies.

Cleo, a global family care platform, used BrazeAI Operator™ to rebuild its welcome experience around individual member needs. This resulted in an 81% reduction in unsubscribes, a 97% drop in opt-outs on the first email, a 284% increase in app opens, and a 124% lift in push notification engagement.

The American Diabetes Association applied BrazeAI Operator™ to redesign its eCommerce journey, moving from a single-message approach to a more dynamic, multi-step experience that supports deeper engagement and follow-up interactions.

“I felt like I was talking to someone who worked for Braze. It’s my thought partner. I’m kind of addicted to it. I’m doing things that would have been completely impossible without the Operator.”
— Elaine Armbruster, Director of Digital Experience, American Diabetes Association

“The Operator literally thought of ways of using customer data I hadn’t even considered and incorporated it into advanced Liquid code. It prevented issues I wouldn’t have caught until QA, and I wouldn’t have known where to start troubleshooting.”
— Holly Jacobson, Sr Lifecycle Marketing Manager, Cleo

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Perion, Mediamark and McSorely Media Launch Exclusive AI Advertising Partnership Across Africa

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Business Wire

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April 23, 2026

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Perion, Mediamark and McSorely Media Launch Exclusive AI Advertising Partnership Across Africa

Partnership brings Outmax’s AI capabilities to African markets, adding a new distribution channel in a high-growth digital advertising market, while delivering performance, transparency and measurable results to agencies and brands across the continent

Perion Network Ltd., an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, announced an exclusive partnership with McSorely Media, together with joint venture partner Mediamark, leading media companies operating across Africa, to deploy Outmax, Perion’s AI-native execution agent, into the region. The agreement expands Perion’s commercial footprint, creates a new recurring revenue channel, while bringing outcome-driven, transparent AI execution to African agencies.

Africa’s programmatic advertising market is at an inflection point. According to ResearchAndMarkets¹, digital ad spend across the continent is forecast to reach $6.5 billion by 2029, growing at a CAGR of 15.3% through the end of the decade, nearly double the pace of the prior five years. Yet despite this trajectory, the infrastructure to convert that spend into measurable, optimized outcomes remains nascent. The convergence of accelerating digital investment and underleveraged execution capability represents a significant commercial opportunity for Perion to capture value, particularly through AI-driven execution solutions like Outmax.

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Outmax is an AI agent designed to increase advertiser efficiency and performance by applying algorithmic intelligence to optimize against brand-defined business outcomes rather than platform-standard KPIs.

Through McSorely Media and Mediamark’s combined agency footprint across the continent, the partnership delivers a unified solution, combining Outmax’s real-time AI optimization with Perion’s programmatic digital out-of-home capabilities, accelerating market penetration.

Early deployments in South Africa are already delivering results. A campaign for high end niche fashion brand Wepner, executed through Mediamark and powered by Outmax, achieved a 96% video completion rate on YouTube, exceeding benchmark by six points, alongside a 27% reduction in carbon intensity and a 7.65% engagement rate. The campaign drove an astounding 3.7m views onto the Wepner Instagram page. This demonstrated Outmax’s ability to drive measurable performance and efficiency gains for South African advertisers ahead of broader continental rollout, and underscores Outmax’s ability to drive both performance and sustainability outcomes, reinforcing its value proposition for large scale budget allocations.

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“This partnership gives us a scalable channel into one of the fastest-growing digital advertising markets in the world — and does so through partners with unmatched agency reach across the continent” said Tal Jacobson, CEO of Perion. “As African advertisers increasingly demand outcome-driven execution, Outmax is built to deliver exactly that.”

Terry Paterson, CEO, McSorely Media, said: “African brands and agencies now have access to Perion One, a platform-agnostic, AI-driven execution layer across programmatic and Digital-out-of-home. Through our joint venture with Mediamark, we’re bringing a more orchestrated and accountable approach to performance in the African market.”

Wayne Bischoff, CEO, Mediamark, added: “Perion’s Outmax introduces a differentiated capability not currently available in Africa. Being first to market through our partnership with McSorely Media gives us a clear competitive advantage – and we intend to move quickly.”

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Market Better Acquires Legacy Media and Launches Market Better Studio, a Full-Service Growth Marketing Agency

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Globe Newswire

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April 23, 2026

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Market Better Acquires Legacy Media and Launches Market Better Studio, a Full-Service Growth Marketing Agency

The Trusted B2B Marketing Show Expands Its Brand to Help Small and Mid-Sized B2B Service Companies Turn Content Into Revenue

Market Better, the B2B marketing show trusted by 10,000+ marketing leaders, today announced the acquisition of Legacy Media and the launch of Market Better Studio, a full-service growth marketing system built for small and mid-sized B2B service companies looking to scale.

Market Better has spent years building one of the most trusted audiences in B2B marketing, bringing together CMOs, growth leaders, and operators for real conversations about what’s actually working. The acquisition of Legacy Media, a video-first production company, brings proven content production expertise to the Market Better brand. Market Better Studio is now the result. It gives B2B service companies access to a full growth marketing system that connects organic content directly to revenue through their proprietary Content Funnel™ system.

The Market Better Studio Content Funnel™ system connects what most companies keep separate: content creation and revenue generation. Rather than treating organic content as only a brand-awareness play, Market Better Studio uses it as the starting point for a lead-generation engine. One that identifies engaged audiences, layers in intent data, and converts them into warm sales-ready opportunities.

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“The Market Better Show has always been about giving our audience, made up of the top B2B marketers in the world, what they actually need to grow. Now, with Market Better Studio, we can take everything we’ve learned and put it to work for our clients. This isn’t just about content anymore. It’s about building a real engaged audience, putting intent data to work, and helping B2B service companies grow in ways they couldn’t before through the power of technology. We’re incredibly excited about what’s ahead,” said Mike McGrath, CEO of Market Better.

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“What excites me most is how Market Better is closing the gap between content and performance,” said America Turner, Managing Director of Market Better Studio. “For a long time, those have been treated separately. We’re bringing them together in a way that actually makes sense. It means our clients aren’t just creating content to stay visible. They’re creating with a clear goal, which is to grow their business.”

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AMPLIFY Sounds Alarm as PR Firm Linked to Widespread AI Content Theft

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Globe Newswire

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April 23, 2026

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AMPLIFY Sounds Alarm as PR Firm Linked to Widespread AI Content Theft

AMPLIFY, a public relations and legal marketing agency is raising urgent concerns following reports that the content platform National Today, a project of TOP Agency, has been publishing large volumes of AI-generated articles that allegedly plagiarize original reporting from legitimate news outlets without attribution.

According to reporting by Futurism, National Today has systematically republished reworded versions of original journalism — in some cases lifting direct quotes while presenting the material as its own. The scope of the issue appears widespread, impacting national publications as well as smaller local newsrooms.

“This is not just a media ethics issue, it’s a legal and reputational one,” said Aron Solomon, Chief Strategy Officer at AMPLIFY. “If these allegations are accurate, we’re looking at potential copyright infringement at scale, compounded by the use of AI to accelerate and obscure the misconduct.”

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The reporting highlights multiple instances where National Today allegedly copied original journalism, including sensitive local reporting and interviews, without credit or links to the original sources. In some cases, the AI-generated articles included factual errors, fabricated quotes, or placeholder names such as “Jane Doe,” raising further concerns about misinformation being distributed at scale.

“Artificial intelligence is a great tool and nothing we’re going to escape in the future. But a hard lesson people in every industry are going to learn is that authenticity is more important than ever. A good rule of thumb is not to steal other people’s work and, generally, not to be a snake,” added Solomon.

AMPLIFY warns that beyond the legal implications, this trend presents a broader threat to the credibility of digital media and the sustainability of original reporting.

“We’re seeing a dangerous erosion of trust,” said Bridget Mercuri, Director of Earned Media & PR at AMPLIFY. “Our job as publicists is to create a trusted bridge between our clients and the public. This kind of AI-driven plagiarism completely erodes that trust. It’s not just frustrating—it’s deeply disheartening for anyone working in this industry.”

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The issue also raises questions about platform responsibility, as search engines have reportedly surfaced plagiarized content alongside original reporting. While some content has since been removed following inquiries, the scale and speed at which such material can be produced underscores the challenge facing both regulators and the media industry.

AMPLIFY emphasizes that companies leveraging AI for content creation must implement clear ethical guidelines, attribution standards, and oversight mechanisms to prevent misuse.

As AI continues to reshape the media landscape, AMPLIFY remains committed to advocating for transparency, accountability, and the protection of original work.

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New TDWI Research Report Provides Guidance for Gaining Value from Agentic and Generative AI

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MTS Staff Writer

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April 23, 2026

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New TDWI Research Report Provides Guidance for Gaining Value from Agentic and Generative AI

Report explores the capabilities that distinguish enterprises that are successful with generative and agentic AI.

TDWI Research has released the first of a new type of original research report. Based on survey data as well as focus group data, the TDWI Blueprint Report Building Agentic and Generative AI: Enterprise Data Foundations and Applications features a framework outlining the core capabilities required for enterprise-grade generative and agentic AI.

The reality is that AI applications will reach a wall in terms of value creation without using internal company data.”

— Fern Halper, Ph.D., VP of TDWI Research, TDWI

Written by the VP of TDWI research, Fern Halper, Ph.D., the report explores how organizations can move beyond isolated AI tools toward integrated, governed architectures and which practices are common among those enterprises that are already measuring value from AI.

In the report, Halper says, “The reality is that AI applications will reach a wall in terms of value creation without using internal company data.” She explains that internal data can be used to build AI applications that provide more value, but using it involves multiple technical and organizational capabilities that are explained in the blueprint section of the report.

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Report Highlights
Among this report’s key findings:
• The journey toward generative and agentic AI maturity often follows a series of phases, each with new challenges, but each usually providing more value.
• About 60% of survey respondents claim to be building some custom generative and agentic AI tools, but only around 40% of respondents are reporting measurable value from them.
• Many organizations are experimenting broadly with generative and agentic AI, but relatively few have progressed to architectures and workflows that support reliable, scalable, and governed complex AI systems.
• Leaders describe company data as both a source of value for generative and agentic AI and the source of risk that forces architectural and governance discipline.
• The primary benefit organizations are seeing from generative and agentic AI is productivity gains (63%) followed by faster cycle times (42%).

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The blueprint section of this report includes an in-depth discussion of the entire set of capabilities needed to put generative and agentic applications that use company data into successful production.

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Strider Launches Agentic Operating System to Power Next Generation of Strategic Intelligence

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PRNewswire

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April 23, 2026

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Strider Launches Agentic Operating System to Power Next Generation of Strategic Intelligence

New intelligence operating system unifies intelligence delivery across Strider’s products to transform complex global data into decision-ready insights

Strider Technologies, Inc. (“Strider”), the leading provider of strategic intelligence, announced the launch of its agentic operating system, a centralised intelligence orchestration layer that sits across Strider’s data, models, and products, transforming how organisations access, interpret, and act on strategic intelligence.

Designed as an agentic data refinery built on Strider’s proprietary data and analytical methodologies, the operating system continuously ingests, refines, and synthesises vast amounts of global, unstructured data into actionable, strategic intelligence across people, organisations, and networks.

For Strider, this represents a shift from delivering intelligence as data to delivering intelligence as clear, structured, and decision-ready outputs. The new agentic operating system surfaces what matters, why it matters, and what action could be taken, enabling faster and more confident decision-making.

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“Strider’s agentic operating system is the realisation of our vision to build the intelligence system organisations rely on to understand and navigate global competition,” said Greg Levesque, CEO and Co-Founder of Strider. “In today’s information age, data is a core factor of production alongside land, labour, and capital. By creating an agentic data refinery built upon our proprietary analytical methodologies, Strider OS is able to continually ingest global data and transform it into decision-ready strategic intelligence in real time for organisational leaders to act with clarity and confidence.”

Strider OS is powered by Strider’s global data foundation and AI-driven infrastructure, enabling access to billions of data points and synthesising them into prioritised, explainable insights. The system is designed to reduce cognitive load for users while maintaining transparency through traceable sourcing and structured outputs.

“Strider OS reflects a fundamental evolution in how we deliver strategic intelligence,” said Eric Levesque, President and Co-Founder of Strider. “Our new agentic operating system enables us to fully leverage our data at scale, improving the depth of the insights we deliver to organisations. Also, by designing for varying levels of user maturity, Strider ensures that its capabilities are accessible to new users while remaining powerful enough for sophisticated, mission-critical use cases across sectors and around the world.”

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The launch also establishes the foundation for a new generation of AI-native capabilities and applications, expanding Strider’s ability to support a broad range of economic security use cases across global industry, government, and academia. Importantly, Strider OS will also allow users across the spectrum—from beginner analysts to experienced intelligence professionals and power users—to use Strider’s strategic intelligence platform in a simplified and intuitive way, with a workflow tailored to their specific needs.

Strider will roll out Strider OS through a phased approach, beginning with internal enablement and select design partners, followed by targeted feature releases and broader platform integration.

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IFS Loops launches Agent Studio

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PRNewswire

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April 23, 2026

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New pre-built Field Service Digital Workers for Planning, Dispatch and Knowledge Work enable service-focused businesses to rapidly mobilize agents out-the-box

IFS, the leading provider of Industrial AI software, announced strong and accelerating momentum for its agentic Digital Workers together with the launch of IFS Loops Agent Studio.

The power of Industrial AI is most pronounced when applied to industry-specific scenarios. Deploying Digital Workers to these scenarios is enabling organizations to drive efficiency across the business and deliver better products and services to customers.

Today’s milestone update sees IFS Loops now offer an AMarketing Technology, Marketing Technology News, Martech, News
gent Studio that enables customers to configure, govern, refine, and expand Digital Workers for their business. Intuitively designed for non-technical, functional employees, IFS Loops Agent Studio requires no technical or coding knowledge.

IFS Loops Digital Workers arrive pre-built with deep industry context, proven workflows, and enterprise-grade AI Trust controls -security, permissions, and governance guardrails defined out of the box. The powerful combination with Agent Studio means organizations can focus on the business outcomes Digital Workers deliver, not the complexity of standing them up.

It is simple to set context, define a process, design actions, and test safely before deploying fully customized Digital Workers into production. The Agent Studio provides the ability to monitor operational outcomes, exceptions, and performance metrics, enforce governance guardrails, maintain auditability, and expand agentic capabilities incrementally as confidence grows.

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Proven value of Industrial Digital Workers

Across multiple asset-intensive industries, the world’s most progressive industrial organizations are reporting measurable, real-world business outcomes from Digital Workers, including:

60% gain in operational efficiency and recovered 20 hours per week
$3 million annual ROI and 90,000 hours returned to the workforce

At Kitron, the global electronics manufacturing services provider, Digital Workers are automating supply chain workflows including inventory replenishment and supplier coordination areas that previously consumed significant operational bandwidth.

Jonatan Gustafsson, Business Application Manager at Kitron said: “IFS is the backbone of our global operations, connecting procurement, production, logistics, and finance in one platform. IFS Loops Digital Workers are a natural extension of that foundation. With structured operational data already in place, we can apply AI where it matters most. Automated supplier order confirmations save significant time, and early shortage prediction means we can protect production schedules before problems occur.”

Ependion, a global manufacturing company, was managing more than 150 purchase order confirmations per week entirely by hand. The process was slow, error-prone, and consuming a lot of time. After deploying the Supplier Order Manager Digital Worker, Ependion are expecting to gain 60% in operational efficiency and recover 20 hours per week. The initial results were clear enough that Ependion moved quickly to a second Digital Worker, and is now evaluating additional use cases across its operations.

Joakim Stolt, Chief Information Officer, Ependion, said: “We spent years solving this problem in traditional ways. One Digital Worker did what we couldn’t. We saw the value, added a second, and we’re not stopping there. Having a human in the loop at every critical decision point is how enterprise AI should work, and IFS Loops built that in from the start.”

Kodiak Gas Services operates 4.5 million horsepower of compression with 800 field technicians working across the United States. Technicians previously spent significant time searching for parts. With IFS Loops, Kodiak Gas Services rolled out a Material Replenisher Digital Worker that allows technicians to quickly find and order parts through conversation. The result: $3 million annual ROI and 90,000 hours returned to the workforce.

Somya Kapoor, CEO, IFS Loops, said: “Building agents is easy – governing how they operate is the hard part. Digital Workers are not something you deploy once and forget. Like any workforce, they improve over time. Organizations start by building or modifying a Digital Worker, testing it in real workflows, refining the rules, guardrails, and decisions it makes. Then they monitor how it performs in production. That continuous cycle of change, test, and monitor is how Digital Workers become more capable and more trusted over time. It’s how enterprises move from experimenting with AI to operating with it every day and seeing real ROI within weeks.”

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Expanding the Digital Worker portfolio: New field service capabilities

Extending IFS’s differentiation in field service, and building on the initial IFS Loops Digital Workers for supply chain, IFS is introducing a set of new Digital Workers designed specifically for field service. These additions help service organizations move from manual orchestration toward automated, exception-based supervision.

Service Planning Assistant Digital Worker: Continuously evaluates service demand, technician availability, and operational constraints to support predictive scheduling and planning – helping organizations anticipate demand rather than simply react to it. Key impacts include improved scheduling efficiency, reduced manual planning effort, and faster response to service demand changes.
Dispatcher Assistant Digital Worker: Monitors service queues, identifies scheduling conflicts, and recommends optimal dispatch decisions – escalating operational exceptions to supervisors only when human judgement is required. Key impacts include reduced dispatch coordination effort, faster service assignment, and improved technician utilization.
Knowledge Manager Digital Worker: Provides field technicians with contextual operational knowledge by interpreting asset data, service history, and enterprise documentation in real time. Instead of searching across manuals, service records, and knowledge bases, technicians receive the most relevant guidance directly within their workflow – at the exact moment it is needed during a job.

Keith Kirkpatrick, Vice President and Research Director, Enterprise Software & Digital Workflows, Futurum Group, said: “Agentic AI platforms are increasingly being evaluated not on model sophistication, but on their ability to operate safely within complex, high-volume enterprise workflows. By defining digital workers as governed operational entities, complete with role boundaries, exception handling, and performance metrics, risk is reduced while adoption accelerates. From a technical perspective, the emphasis on lifecycle management, auditability, and incremental capability expansion reflects a maturing view of AI as a long-term operational asset rather than a standalone technology experiment.”

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Social News Desk Unveils CivAll at GSMCON: One Platform for Government Websites, Social Media, and Compliance

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MTS Staff Writer

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April 23, 2026

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Social News Desk Unveils CivAll at GSMCON: One Platform for Government Websites, Social Media, and Compliance

At GSMCON, attendees will get a preview of CivAll’s ADA-compliant CMS and hear about upcoming products for social media management and compliance archiving.

CivAll by Social News Desk announces its plans for the 2026 Government Social Media Conference (GSMCON). Taking place May 5–7, 2026, in New Orleans, Louisiana, the event will serve as a premier opportunity to introduce public sector communicators to CivAll: a purpose-built civic engagement platform designed to give local governments a single system for their website, social media, community messaging, and compliance archiving.

GSMCON is the perfect venue to introduce CivAll to government communicators. We look forward to showing them how a unified platform can transform their daily workflows.”

— Aaron King, CEO, CivAll

GSMCON gathers more than 1,000 public sector communicators, public information officers, and digital strategists focused on one core premise: government social media is mission-critical. From public trust to crisis response to community engagement, everything flows through the communications team. At this year’s conference, CivAll will be at Booth #8 to address one of the most persistent operational challenges those teams face, managing a patchwork of disconnected software tools that creates unnecessary friction and delays. Brian Ligon, Communications & Marketing Director for the City of Mont Belvieu, Texas, described the need directly: “Government communicators don’t have time to manage several different platforms, especially during a crisis. CivAll gives us one place to update our website, push to social, and reach every resident at once. That’s not a nice-to-have. That’s how communications should work.”

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CivAll representatives will be on hand to walk attendees through the platform’s vision and roadmap. A central focus of the booth experience will be CivAll’s “Publish Once, Reach Everywhere” architecture, a unified approach designed to significantly reduce the hours public information officers spend cross-posting content by automatically distributing a single update across websites, social media channels, and mass notification networks.

When a crisis hits, government communications teams don’t have time to log into multiple tools. Every second spent toggling between a CMS, a social media dashboard, and a notification system is a second the public isn’t getting the information they need. A unified platform changes that equation, giving communicators a single place to push an update to their website, social channels, and every resident-facing channel simultaneously, so the message stays consistent and reaches residents fast.

Attendees will get an early look at the platform’s growing product suite, including CivSites for website and content management, CivSocial for social media management, and CivArchive for compliance archiving. Representatives will be available to walk through how these products work together, discuss vendor consolidation strategies, and answer questions about the platform’s roadmap, whether you’re an existing Social News Desk client or exploring CivAll for the first time.

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GSMCON marks the beginning of a broader rollout for CivAll. For government communications teams ready to move beyond the operational burden of managing separate tools, this is an opportunity to see what a purpose-built platform looks like in practice, and to ask the questions that matter before making a change.

DETROIT, MI, UNITED STATES, April 22, 2026 /EINPresswire.com/ — CivAll by Social News Desk announces its plans for the 2026 Government Social Media Conference (GSMCON). Taking place May 5–7, 2026, in New Orleans, Louisiana, the event will serve as a premier opportunity to introduce public sector communicators to CivAll: a purpose-built civic engagement platform designed to give local governments a single system for their website, social media, community messaging, and compliance archiving.