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Plat4orm and Edge Marketing Partner to Help Organizations Strengthen Visibility and Credibility in AI-Driven Search Environments

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Globe Newswire
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Plat4orm and Edge Marketing Partner to Help Organizations Strengthen Visibility and Credibility in AI-Driven Search Environments

Edge Marketing, Inc.

The firms have developed the Trusted Answer Growth System™ in response to evolving buyer research behavior across AI-powered search and discovery platforms

Plat4orm and Edge Marketing announced a strategic partnership to help organizations in regulated industries adapt to changing buyer research and vendor evaluation behaviors emerging across AI-powered search and discovery environments.

The firms are introducing the Trusted Answer Growth System™, an integrated strategic framework that aligns strategic communications, earned media, content strategy, answer engine optimization and demand generation into a coordinated market visibility approach. The objective is straightforward: help organizations become the trusted answer wherever buyers seek guidance.

The partnership reflects a broader shift occurring across enterprise buying behavior. As platforms such as Claude, ChatGPT and Gemini become increasingly embedded into how buyers research and evaluate technology and service providers, organizations are finding that credibility signals such as earned media, third-party validation, digital reputation, analyst commentary and authoritative content are playing a larger role in shaping visibility and trust during the earliest stages of vendor consideration. Gartner recently reported that more than 95% of links surfaced in AI-generated answers come from nonpaid sources, with earned media playing a growing role in how authority and trust are established.

Marketing Technology News: MarTech Interview with Liat Barer, Chief Product Officer @ Odeeo

The Trusted Answer Growth System™ was developed to help organizations better align those functions around how modern buyers increasingly discover, validate, and shortlist vendors.

The process begins with a Trust Signal Review™, an evaluation of how an organization currently appears across search, media coverage, digital channels and AI-assisted discovery environments. From that baseline, the firms develop coordinated visibility, authority, and positioning strategies using services and capabilities both firms already actively provide today, including:

• Strengthening visibility across AI-driven and traditional discovery environments
• Building third-party credibility and authority signals that influence buyer trust
• Improving consistency across communications, content, media visibility and positioning
• Better aligning market visibility efforts with evolving buyer research behaviors

“AI is reshaping how organizations establish trust and authority in the marketplace,” says Amy Juers, CEO of Edge Marketing. “Buyers are increasingly conducting independent research long before direct engagement with a sales team occurs. Visibility across media coverage, analyst commentary, digital reputation, search environments, and third-party validation is becoming more embedded in how organizations are evaluated. Companies can no longer afford to treat communications, content, visibility, and demand strategy as entirely separate disciplines.”

Forrester’s 2026 Buyer Insights reinforces the shift: 94% of B2B buyers now use AI in their purchasing process, with generative AI ranked as a more meaningful information source than any other channel. An independent analysis of more than one million citations from top AI models found that 89% of sources came from news articles, expert interviews, and trusted third-party coverage, not paid placements or owned content.

Marketing Technology News: What Marketers Need to Know About the European Accessibility Act

“Many CMOs are redesigning their marketing stack for the way buyers research today,” says Valerie Chan, CEO of Plat4orm. “AI-powered discovery synthesizes an organization’s credibility and market visibility to who’s quoting you, who’s citing you, whether authoritative sources treat you as the answer in your category. The organizations that win the AI-driven consideration stage are the ones that have built real authority across earned, owned, and third-party channels. That’s what we help CMOs do systematically.”

Together, Edge Marketing and Plat4orm combine expertise in strategic communications, visibility strategy, earned media, demand generation, positioning and market narrative development to help organizations strengthen authority and accelerate growth in complex and regulated markets.

As AI-mediated search and research behaviors continue reshaping how organizations are discovered and evaluated, Plat4orm and Edge Marketing will invest in ongoing research, integrated visibility strategies, and market positioning programs that track how those shifts are influencing enterprise buying behavior for companies across professional services, technology, and regulated industries.

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Brave Browser & Search Engine expands into France and Germany with key hires

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MTS Staff Writer
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Brave Browser & Search Engine expands into France and Germany with key hires

Brave Branding Assets | Brave

After establishing itself in the UK, US and Canada, the independent browser and search engine moves to boost European presence

Brave Browser & Search Engine, the independent, privacy-first browser and search engine, has announced its expansion into continental Europe, appointing Zouher Yahia and Thomas Bindl as Senior Ad Sales Directors for France and Germany respectively. The European expansion comes after two years in which Brave has successfully established its brand and business in the UK.

Brave Search is the third-largest global independent search engine, with an index of over 40 billion webpages and a monthly volume of more than 2 billion queries. It is the default search engine for most new users of the Brave browser, which has more than 117 million users. It does not collect personal data or build user profiles, and by default it also blocks invasive ads and trackers, third-party data storage and browser fingerprinting.

Marketing Technology News: MarTech Interview with Liat Barer, Chief Product Officer @ Odeeo

During 2025, against a backdrop of modest increases in search spend – up 5.8% year-on-year according to the most recent AA/WARC Advertising Expenditure Report – search queries via the Brave browser grew by 55%, while advertising revenues grew by 400%.

Unlike most browsers that typically serve numerous ads per search query, creating a cluttered, low-performance environment for advertisers, Brave serves only one ad per query, giving brands the opportunity to own their vertical. This has attracted the leading online search advertisers, including Amazon, Booking.com, eBay, Etsy, Nerdwallet, Priceline, StubHub, T-Mobile, TurboTax and Wayfair. The non-intrusive ad experience has also led to a user opt-out rate of less than 1%.

“Zouher and Thomas are the perfect hires to lead our expansion into France and Germany,” said Rich Rosenzweig, VP Global at Brave Ads, Brave’s advertising division. “What we’ve seen from our experience in the UK, US and Canada is that people are fed up of being tracked, fingerprinted and spammed with irrelevant advertising everywhere they turn on the internet. We are bucking the trend in search, as the growth in our revenues and search query numbers in 2025 shows. I think the people of France and Germany who want a safer, more private and more relevant browsing experience will welcome the launch of Brave in their countries.”

Marketing Technology News: What Marketers Need to Know About the European Accessibility Act

Brave is helping brands and agencies navigate the future of digital advertising in a privacy-first world. It is redefining how advertisers connect with audiences through a browser and search engine built on transparency, user control, and performance.

The Brave browser is used by over 117 million people worldwide. It blocks third-party ads and trackers by default for fast, private browsing. It also offers a wealth of helpful features including a VPN and an AI browsing assistant. Brave is one of just three web search indexes at scale in the West, and it’s the only one commercially available in a reliable, independent Search API. It provides users with accurate, AI-enhanced answers without profiling them. Brave Search is available as the default search engine in Brave, or via any other browser at search.brave.com.

Brave is also reinventing digital advertising, with solus sponsored search result placements and the New Tab Takeover – a high-impact ad unit that offers a near-full-screen takeover of the new tab page on the Brave browser. Ads are served on the first new tab upon starting the browser, and on every third new tab thereafter. With these placements, advertisers get access to engaged, otherwise unreachable audiences.

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Content.One Launches MCP-enabled AI CMS for Multi-Site Organizations, Letting Marketers Build Entire Sites in Minutes

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MTS Staff Writer
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Content.One Launches MCP-enabled AI CMS for Multi-Site Organizations, Letting Marketers Build Entire Sites in Minutes

Content.One Logo

Federated enterprises can now generate multiple websites, schemas, and page components in minutes rather than days.

Content.One today announced the general availability of its MCP server, which enables non-technical marketers to launch campaigns and entire websites with natural language prompts.

Our agentic page creator cuts enterprise workflows down from 32 hours to one, with precision.”

— Randy Apuzzo, Content.One CEO

“Our agentic page creator cuts enterprise workflows down from 32 hours to one, with precision,” remarked Content.One CEO Randy Apuzzo.

This milestone establishes Content.One as an MCP-enabled AI CMS, purpose-built for franchises, multi-chapter nonprofits, and multi-location brands running hundreds of properties.

Marketing Technology News: MarTech Interview with Liat Barer, Chief Product Officer @ Odeeo

Content.One’s enterprise customer base, including Sony Electronics, The Salvation Army, Kin Insurance, Singlife, and the Phoenix Suns, can enjoy access to the new functionality immediately.

The platform’s APIs, content models, and stateless infrastructure, refined over a decade, are now exposed directly to AI agents through the MCP server, with no intermediate layer. Content can be created and managed by marketers via Claude or Gemini through the MCP server, or by an organization’s own internal agents, all governed by Content.One’s roles and permissions system.

How marketing teams can instruct Content.One through natural language prompts:

– Generate full content schemas in minutes. Describe the data model needed (“create a schema for our animal kingdom, with animal types and primary locations as relationals”) and receive a complete proposal with primary fields, relationships, headless data sets, and seeded placeholder content. Schema design used to take weeks; it is now a review-and-approve step.

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– Create complete pages from a brief. Specify the audience and topic, and Content.One drafts the article, selects co-authors, applies brand guidelines from a stored context document, generates an on-brand image, and assembles the page in the company’s design language in roughly one to two minutes.

– Build HTML components from screenshots. Paste an image of a design and Content.One generates the matching component, ready to drop into any template.

– Assemble entire sites end-to-end. Internal demo environments with full content, components, and structure have been built from scratch in roughly 90 minutes.

– Install tracking pixels and custom scripts without a developer. Paste a Meta Pixel or any tracking script into the chat, choose where it installs (globally, on a single model, or on a specific page), and ship it in seconds.

– Upload, name, and optimize images by paste. Drop any image into the chat. Content.One names it, optimizes it, and indexes it in the media library automatically.

– Run one-click SEO repair across pages. The new SEO and GEO Analyzer agent scans pages, surfaces issues like missing Open Graph tags or duplicate H1s, applies fixes against the live CMS, and tracks scores over time.

– Operate the full app suite by prompt. Calendar (activity view across all sites), Workflows (Kanban-style content pipeline), Publisher, Forms, the Pop-up manager, and the drag-and-drop builder all support natural language control. Multilingual prompting is supported, including Spanish, Dutch, and German.

How Content.One’s multi-location customers are benefiting

The Content.One MCP Server exposes the platform’s tools, including accounts, content items, models, fields, audit logs, media bins, labels, settings, and stylesheets, to any MCP-compatible AI client.

For federated organizations, this matters more than it does for typical single-brand enterprises. Each chapter, franchise, or regional team can plug its own AI agents into the same governed CMS, working in parallel without losing central oversight. Authentication is stateless and per-request, scoped by session token, so existing role and permission structures apply automatically.

“Beyond generative capability, AI presents a world of action on your behalf,” said Apuzzo. “With deep data discovery, integrated expert knowledge, and multiple vendors brought together with MCP, insight and value are moments away. Content.One represents a future where all of these are woven together as one experience.”

Built on a decade of multi-site CMS infrastructure

The agentic capabilities work because the platform’s data architecture, originally built as Zesty.io, was designed for programmatic access from day one. APIs, structured content models, and stateless infrastructure were already in place when LLMs became viable, which is why the MCP server reads as a natural extension of the platform rather than a retrofit.

“With our agent cutting enterprise workflows down from 32 hours to one, that’s a 3,100% increase in efficiency,” Apuzzo said.

“What used to take a plan, wireframe, design, development, asset creation, and QA testing now happens in an hour with strong results. Marketing and content teams need a platform that moves at the speed of AI, where ideas turn into optimized experiences instantly,” he continued.
Embedded enterprise security and governance

Role-based access controls, custom roles, SSO integration, full audit logging, and team-based permission cascades remain in place across every agentic workflow. GDPR and CCPA requirements are handled at the platform level, and a globally distributed CDN supports 99.999% availability for high-traffic, multi-region properties.

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tvScientific by Pinterest Debuts Creative Advisor, a Predictive AI Tool for Continuous TV Ad Creative Optimization

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Business Wire
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tvScientific by Pinterest Debuts Creative Advisor, a Predictive AI Tool for Continuous TV Ad Creative Optimization

tvScientificbyPinterest-Logo-Grayscale

New solution analyzes TV creative using performance signals, helping advertisers drive consumer engagement, including an average 13% campaign performance improvement1

tvScientific by Pinterest, the performance TV advertising platform, announced Creative Advisor, the industry’s new AI-powered creative optimization tool designed to help advertisers adjust their CTV creative for improved business outcomes and maximize the effectiveness of their media investment.

Creative Advisor analyzes millions of creative elements using proprietary AI models trained on years of real-world CTV performance data and outcome data2. The technology evaluates video ad elements, including messaging, audio, logo visibility, brand presence, and calls to action, then surfaces predictive recommendations designed to improve campaign performance and maximize the impact of every media dollar.

As Performance TV becomes an increasingly important channel for modern marketers3, creative remains one of the biggest drivers of campaign outcomes, yet one of the hardest to quantify before launch. Creative Advisor brings predictive intelligence to the creative process, helping advertisers evaluate and optimize new TV creative before media spend begins. Its recommendations can also be used to continuously refine and optimize existing ad creative, allowing advertisers to understand which creative decisions drive engagement, conversion, and business results.

Marketing Technology News: MarTech Interview with Theresa Pham, Head of Product @ Wayvia

“We’re excited to bring AI-powered optimization to TV ad creative,” said Jason Fairchild, CEO of tvScientific by Pinterest. “What makes Creative Advisor different is the data foundation behind it. The platform is powered by our proprietary creative intelligence dataset, built from tens of thousands of CTV creatives, millions of creative elements, and years of real-world performance signals. That allows us to identify which creative attributes are most likely to drive results and give advertisers actionable guidance rooted in proven outcomes, not assumptions. I predict this degree of element-level optimization, combined with advances in ML-based CTV optimization technologies, will more than double performance for TV advertisers in the foreseeable future.”

Creative Advisor assigns each video ad a predictive Creative Strength score and provides advertisers with a detailed assessment of creative effectiveness across key performance-driving signals. The platform is supported by a dedicated creative services team whose expert guidance helps advertisers translate creative insights into stronger-performing TV creative.

Marketing Technology News: Idle data is as good as no data

“Creative Advisor analyzed our existing creative and provided recommendations we could implement quickly. By making small changes to the visibility of our branding throughout the ad, we drove more site visits without rebuilding the entire spot,” said Anastasia Jenkin, Head of Affiliate and Creator Partnerships at HigherDOSE.

Early testing across multiple advertisers has demonstrated the predictive power of Creative Advisor, with brands seeing an average 13% improvement in campaign performance4 after optimizing creative based on the platform’s recommendations.

Creative Advisor is currently available by request through tvScientific, including hands-on implementation of creative optimization guidance from creative and performance teams.

The launch underscores tvScientific by Pinterest’s broader vision for Performance TV, combining advanced AI, real-world outcome measurement, and consumer engagement insights to help advertisers drive stronger business results across streaming environments.

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MNTN Brings Advanced Data Attribution to CTV with First of its Kind HubSpot Integration

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Business Wire
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MNTN Brings Advanced Data Attribution to CTV with First of its Kind HubSpot Integration

Terms & Conditions - MNTN

MNTN’s new HubSpot integration brings Connected TV attribution directly into downstream revenue reporting, enabling Business-to-Business advertisers to tie TV campaigns to measurable revenue.

MNTN , the technology platform bringing performance marketing to Connected TV, announced a new integration with HubSpot , the agentic customer platform for scaling businesses. The integration brings Connected TV performance data directly into the CRM workflows B2B marketers use every day and gives brands an unprecedented view into television’s impact across the full customer journey.

The launch positions MNTN as the first CTV platforms to bring TV ad activity directly back into HubSpot, down to the individual contact, so teams can know exactly which prospective customers were exposed to a TV advertisement.

Marketing Technology News: MarTech Interview with Theresa Pham, Head of Product @ Wayvia

“MNTN was built so that TV can be as measurable and performance-driven as search and social,” said Mark Douglas, President and CEO of MNTN. “As marketers demand more measurable outcomes from television, we believe the next phase of CTV growth will come from tighter integration with the platforms revenue teams already depend on. By making TV more accountable and accessible to Business-to-Business advertisers, we’re expanding the universe of brands that can confidently invest in the channel. This integration allows us to connect that missing link of TV performance directly to the pipeline.”

The integration reflects meaningful customer overlap, with more than 90% of MNTN advertisers entering television for the first time. Many are B2B, SaaS, and growth-focused marketers who come to TV with the same expectations they have for search, social, and email: clear attribution, measurable outcomes, and direct visibility into performance.

Marketing Technology News: Idle data is as good as no data

For these advertisers, the integration closes one of television advertising’s longest-standing visibility gaps by connecting Connected TV directly to the CRM systems they use to measure revenue impact and business growth. Marketers gain:

  • Full-Funnel Visibility. Attribution data flowing into HubSpot contact records and activity feeds gives advertisers a clear view of how MNTN campaigns drive outcomes, from MQLs and SQLs to pipeline creation.
  • Smarter Sales Outreach. Sales teams can now see whether a prospect was exposed to a MNTN Performance TV campaign, including campaign and creative details, directly within HubSpot contact records, enabling more informed outreach.
  • One Stack, Every Channel. MNTN impressions show directly on a prospect’s activity timeline, next to other ad channel activity.

“The black box of CTV is no more. With MNTN’s integration into HubSpot, we have a real look at how CTV is directly influencing our efforts across the digital landscape,” said Zach Eberhard, Growth Marketing at Overjet.

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Intellias achieves AWS AI Services Competency

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PRNewswire
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Dokie.ai Optimizes Context Workflow to Deliver Better AI Slides Generator Results

Intellias achieves AWS AI Services Competency

Recognition reflects Intellias expertise in delivering AI outcomes across industries

Intellias, an AI-enabled product engineering and digital solutions partner, has achieved the AWS AI Services Competency. The designation places Intellias among a select group of AWS partners recognized for proven capability in implementing generative AI solutions at scale on AWS infrastructure.

The AWS AI Services Competency recognizes partners with demonstrated expertise and proven customer success in delivering production-ready AI. Intellias completed a rigorous technical validation, including assessments of implementations:

  • For a property intelligence company, Intellias modernized an aerial imagery analysis platform by migrating a legacy batch-based ML pipeline to an AWS serverless architecture. The result was a tenfold reduction in the total cost of ownership and faster property risk assessments.
  • For a major identity and location technology company, Intellias replaced fragmented product and customer data silos with a modern data platform and a generative AI-powered analytics assistant. End-customers are now served automated insights about their businesses and can query identity verification data in natural language with reducing time-to-insight from hours to eight seconds or less.
  • For an agribusiness company, Intellias built a multi-agent AI platform that unified fragmented marketing data across six data sources into a single interface. Marketing teams now create campaign briefs in under an hour, a process that took two to three days.
  • For a global mobility company, Intellias delivered a GraphRAG solution that transformed manual map data validation across more than 5,000 pages of documentation into an automated, real-time process, reducing validation time by up to 60%.

Marketing Technology News: MarTech Interview with Kurt Donnell, CEO @ Freestar

“Achieving the AWS AI Services Competency reflects Intellias broader transition to an AI-enabled company. The Intellias Pragmatic AI Playbook defines how we deliver this by upskilling engineering teams for agentic development and product strategy and accelerating delivery through AI Pods. For our clients, this validation means a clearer path to real AI outcomes, with clarity and confidence.” – Andriy Terlyha, Chief Delivery Officer and Partner at Intellias.

The new competency creates opportunities for Intellias and AWS to collaborate to reduce barriers to AI adoption at scale. Benefits include:

  • AWS-validated expertise: a partner technically vetted by AWS and proven in real-world generative AI deployments
  • Faster time to market: AI-enabled engineering accelerates delivery, reducing time to market
  • Measurable business value: an approach that turns AI initiatives into production outcomes
  • Responsible AI by design: solutions built with security, privacy, and compliance requirements

Marketing Technology News: Programmatic Ad Platforms With Unique AdTech Features

The designation expands Intellias portfolio of AWS validations, including Migration & Modernization, Data & Analytics, Retail, Travel & Hospitality, Automotive Services, and Financial Services.

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Optimizely Solves Marketing’s Biggest Broken Promise: True 1:1 Personalization at Scale

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PRNewswire
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Optimizely Solves Marketing's Biggest Broken Promise: True 1:1 Personalization at Scale

Optimizely Development - First Line Software

Its agent platform now enables brands to create a microsite for every target buyer – built, governed and continuously optimized by AI agents

Optimizely, the leading digital experience platform (DXP) provider, announced limitless 1:1 personalization, a new capability within Optimizely Opal that helps marketing and digital teams deliver tailored digital experiences to every customer, across every stage of the customer journey, at enterprise scale.

For years, vendors have promised one-to-one personalization, but many teams have lacked a practical way to create enough relevant content for every account or segment, let alone down to the individual buyer. The challenge is especially clear in the middle of the funnel, where buyers are actively evaluating options or products but often receive content that does not reflect their specific priorities, context or role in the purchase.

Marketing Technology News: MarTech Interview with Haley Trost, Group Product Marketing Manager @ Braze

“Personalization has meant the same thing at most companies for years: put people in buckets and send them the same experience as everyone else in that bucket,” said Tara Corey, SVP of Marketing at Optimizely. “That’s categorization, not personalization, and it’s a problem whether you’re running ABM for 100 accounts or marketing to millions of consumers. Limitless 1:1 personalization gives teams a practical way to change that, building experiences around the actual priorities, context, and intent of each individual.”

Limitless 1:1 personalization starts before a page is created. Optimizely’s agent platform reviews a brand’s existing content foundation, builds audience intelligence from sources such as CRM history, product data, web research, and segment feeds. It then uses that foundation to generate modular pages tailored to the right audience model. As the data within those sources changes, the platform continuously monitors for updates and refreshes pages to stay current.

Key capabilities include:

  • Content health audit: Reviews existing assets to identify gaps, outdated content, and inconsistencies before new pages are created.
  • Audience intelligence: Builds structured profiles from customer data, web research, product data, segment feeds, and other sources.
  • Flexible audience modeling: Supports B2B buying committee archetypes and B2C customer segments, personas or product contexts.
  • Microsites at scale: Creates account-specific ABM microsites or segment-specific pages across campaigns, products, and journeys.
  • Governance and progressive trust: Allows teams to start with human review, then increase autonomy as quality is demonstrated.
  • Optimizely CMS publishing: Publishes pages to a brand’s domain or subdomain as crawlable, version-controlled content.
  • Continuous optimization: Monitors engagement signals, performance trends, and data changes to help keep pages current.

Marketing Technology News: From Data to Impact: How AI is Transforming Interactive CTV Ads

For B2B marketers, the capability can create account-specific microsites for different members of the same buying committee, from the Economic Buyer to the Technical Evaluator to the Business Champion. The capability supports both B2B and B2C use cases, from account-specific ABM microsites for software and professional services companies to tailored experiences for retail, travel, financial services, and other consumer-facing brands. For B2C marketers, it can support segment-specific or product-specific pages tailored by customer type, geography, intent or category. Across use cases, Optimizely’s agent platform  is designed to turn existing content and audience intelligence into relevant, researched experiences at a scale in a way manual production could not support.

“Everyone can generate content now. The real test is whether what gets published is actually personalized, on-brand, and still relevant when a real buyer lands on it,” said Shafqat Islam, President of Optimizely. “Limitless 1:1 personalization is built for that full lifecycle, the creation, the governance, the ongoing optimization, because without agents, a microsite that isn’t maintained becomes out-of-date pretty quickly.”

The launch extends Optimizely’s AI orchestration layer of Optimizely One, bringing together CMS, CMP, ODP, and Experimentation into a connected workflow from audience strategy to published, optimized experience.

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Omada Agent Governance, Extends Identity Governance to AI Agents

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PRNewswire
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Omada Agent Governance, Extends Identity Governance to AI Agents

New solution helps organizations discover AI agents, establish accountability, understand access, and reduce risk across cloud environments

Omada A/S (“Omada”), a global leader in AI-powered Identity Governance and Administration (IGA), announced Omada Agent Governance, a new solution designed to help organizations bring the same governance discipline to AI agents and non-human identities that they already apply to people.

AI agents are rapidly becoming a new class of digital actor inside enterprises. They connect to systems, access data, execute tasks and make decisions with increasing autonomy. Yet most organizations have limited visibility into how many AI agents exist in their environment, who is accountable for them, what they can access, or whether that access is appropriate.

As adoption accelerates, organizations face a growing governance challenge. Existing security and identity tools were built primarily for people, leaving a gap between the rapid growth of AI agents and the controls needed to govern them.

Jakob H. Kraglund, CEO, Omada, said: “Every major technology shift creates a governance gap, and AI agents are no exception. Organizations are moving quickly to adopt AI. However, most cannot answer four fundamental questions: What AI agents do I have? Who is accountable for them? What can they reach? And what is the risk? Omada Agent Governance is built to answer exactly these questions.”

Marketing Technology News: MarTech Interview with Kurt Donnell, CEO @ Freestar

Omada Agent Governance extends Omada’s governance fabric to the new class of digital employees and enables organizations to:

  • Strengthen visibility of AI agents and non-human identities across cloud platforms
  • Improve accountability posture by assigning ownership and reducing unmanaged or orphaned agents
  • Enhance operational clarity by explaining how identities, access, and dependencies interconnect
  • Reduce risk exposure by contrasting access with actual usage and minimizing over-privileged identities
  • Elevate overall security and compliance posture through alignment with leading frameworks such as the EU AI Act, NIST AI RMF, ISO 42001, OWASP, and MITRE ATLAS
  • Accelerate audit readiness with consistent and reliable governance evidence

Marketing Technology News: Programmatic Ad Platforms With Unique AdTech Features

Omada Agent Governance is designed to give organizations the flexibility to strengthen their identity governance posture across any type of environment, remaining intentionally agnostic to existing IGA and broader IAM investments.

Omada Agent Governance is on display at Identiverse 2026 in Las Vegas on June 15th to 18th. Attendees can see the solution in action and meet with Omada experts at Booth 622 throughout the event

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Salesforce Signs Definitive Agreement to Acquire Fin

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Business Wire
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Salesforce Signs Definitive Agreement to Acquire Fin

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Acquisition will bring Fin’s customer agent platform to companies of all sizes, accelerating time-to-value and expanding Salesforce’s ability to deliver autonomous agents across the enterprise

Salesforce , the global leader in CRM, announced it has signed a definitive agreement to acquire Fin, formerly Intercom, an industry-leading customer agent company. Under the terms of the agreement, Salesforce will acquire Fin for approximately $3.6 billion, subject to customary purchase price adjustments.

Fin’s core offering, its AI Agent, resolves complex customer queries end-to-end, across every channel, including live chat, email, WhatsApp, SMS, phone, and Slack. The AI Agent is powered by the company’s proprietary AI model, Apex, that is purpose-built for customer support and has demonstrated industry-leading resolution rates that outperform top commercially available frontier models.

Marketing Technology News: MarTech Interview with Theresa Pham, Head of Product @ Wayvia

“We’re thrilled to welcome Fin to Salesforce as we enable every company to become an agentic enterprise,” said Marc Benioff, Chair and CEO, Salesforce. “Fin brings proven agent technology, a deep commitment to customer success, and an incredible AI team that will complement Agentforce with powerful service agent capabilities. Together, we’ll help companies of every size seize this opportunity — accelerating time to value with trusted agents that deliver measurable outcomes at scale.”

“This is a major win for consumers of the world,” said Eoghan McCabe, Chief Executive Officer and Co-Founder of Fin. “Our technology has defined this category and set the new standards for what great customer service looks like today. By joining forces with Salesforce, we can deploy it far and wide at a rate far faster than we could have ever achieved on our own.”

Marketing Technology News: Idle data is as good as no data

Accelerating Agentic Time-to-Value Across Customer Segments

Building on the strength of Agentforce, which reached $1.2 billion in ARR in Q1 FY27, up 205% year-over-year, Fin’s packaged offerings and proprietary models will complement Agentforce’s deeply customizable platform with additional fast-to-value deployment options for service organizations.

Upon close, Salesforce and Fin will give customers more ways to deploy AI agents across their customer service operations, with fast time-to-value options especially well-suited for SMB and some commercial organizations that need to launch quickly, integrate with existing systems, and deliver measurable outcomes. Together, Salesforce and Fin will support customers at every stage of AI adoption, from rapidly deployable support agents to more tailored, enterprise-scale transformations built on trusted data, security, governance, and integration.

Fin’s AI agent technology will help organizations improve autonomous resolution, reduce cost-to-serve, and accelerate AI adoption across their service organizations. The AI Agent has already demonstrated strong customer outcomes, including examples of AI agents resolving on average 76% of support volume end-to-end. The acquisition will also bring a long-tenured technical AI team and an established global customer base of more than 30,000 companies to Salesforce.

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Adform Opens Full-Stack Infrastructure for Agentic Advertising

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Business Wire
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Adform Opens Full-Stack Infrastructure for Agentic Advertising

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Adform has announced the next evolution of its integrated advertising platform, allowing clients to connect directly to Adform FLOW, including its integrated DSP, Ad Server, DMP, and ID Fusion, through the AI tools of their choice. With more than 800 agentic capabilities across one integrated platform, Adform’s 20+ years of programmatic infrastructure provide advertisers with the flexibility and control needed to pioneer agentic advertising in adtech.

Adform’s new capabilities enable advertisers and agencies to interact directly with Adform FLOW through external AI tools like Claude and ChatGPT.

Adform’s new capabilities enable advertisers and agencies to interact directly with Adform FLOW through external tools such as Claude, ChatGPT, Microsoft Copilot, or their own AI solutions. Through AI prompts, users gain a holistic command center across the programmatic ecosystem, unlocking deeper insights, faster optimization, and ultimately better campaign performance than ever before.

Marketing Technology News: MarTech Interview with Theresa Pham, Head of Product @ Wayvia

Adform is opening the full breadth of its platform through a Model Context Protocol (MCP) server. MCP acts as a flexible integration gateway for AI systems, unlike more rigid, advertising-specific protocols. Through this new layer, Adform enables direct access to campaign planning and forecasting, in-flight optimization and troubleshooting, and cross-channel reporting and insights without the need for multiple interfaces or manual workflows.

“While much of the industry is releasing limited, handcrafted agentic use cases, Adform is going all-in by making the full breadth of the FLOW platform available through the agent of your choice,” said Jochen Schlosser at Adform. “This is not a concept or a future promise. It is a live setup with more than 800 capabilities across the entire campaign lifecycle.”

Marketing Technology News: Idle data is as good as no data

Jochen Schlosser continued, “Agentic advertising only works when the system underneath is connected. The power of Adform FLOW has always been the capabilities of an integrated platform. With MCP, we are bringing that power directly to users’ fingertips by creating an experience that is connected, unified, and actionable.”

Early client feedback has been fantastic, highlighting a faster and more intuitive way to access the full power of the platform.

“Really impressive. Concrete, production-ready capabilities – not a conceptual vision,” said Olaf Bos, Omnicom.

“It’s market-ready,” said Martin Palounek, Publicis Groupe. “The powerful part is that Adform goes beyond static API orchestration and integrates the MCP directly with the platform core. Adform paves the way for agency AI agents to change the bidding game the smart way. Enhanced AI-powered planning, activation, and optimization with end-to-end workflows is closer than ever.”

“This could change how we work on a daily basis, save a lot of time, and we look forward to diving deeper into the full range of possibilities this new way of engaging with Adform’s capabilities provides,” said Mikael Hjelm, GRIT Media.

With this release, Adform positions itself for the future of agentic advertising, rapidly accelerating clients’ ability to realize their innovative use cases. Available today, Adform will continue to lead this transformation by powering omnichannel use cases for anyone, anywhere, across the emerging agentic ecosystem.

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WebsitesDoneForYou.com Announces Experior USA Agent Website Program for Independent Personal Branding

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WebsitesDoneForYou.com Announces Experior USA Agent Website Program for Independent Personal Branding

websitesdoneforyou.com

A sponsored initiative empowering Experior agents to build independent credibility through personal branding and compliant, done‑for‑you websites.

WebsitesDoneForYou.com, the in‑house web development division of WebDaddy Pro operating on the WebDaddy Pro platform, today announced the launch of the Experior USA Agent Website Program, a sponsored initiative created to give Experior agents independent digital credibility through personal branding and professional, compliance‑ready websites. The program establishes a streamlined path for agents to deploy a modern online presence that reflects their individual expertise and values.

A personal website gives agents their own professional identity and creates direct access for clients and prospects from any device.”

— Kareem Davis, Licensed Experior Agent, Diamond Leadership Development

The Experior USA Agent Website Program is a sponsored website initiative that gives licensed Experior agents a professionally built, compliance‑ready personal website designed to establish independent credibility and a modern online presence.

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THE PROBLEM: AGENTS RELY TOO HEAVILY ON COMPANY REPUTATION
Most independent life‑licensed agents depend entirely on the reputation of the company they’re partnered with. When that company receives a negative review, the agent’s credibility can suffer — even if the agent has done everything right. This dependency leaves agents vulnerable to factors beyond their control and limits their ability to build a personal brand that stands on its own.

AGENT PERSPECTIVE: KAREEM DAVIS ON WHY IT MATTERS
“I’ve seen too many agents lose potential clients because they rely solely on their company’s reputation,” said Kareem Davis, Licensed Experior Agent with Diamond Leadership Development, who has over ten years of experience in life insurance, annuities, and wealth planning. “A personal website gives agents their own professional identity — it’s simple, compliant, and creates direct access for clients and prospects. My site, KareemDavis.com, lets people reach me instantly from any device without going through corporate channels.” Kareem Davis is dedicated to serving families and supporting agents, especially within the Diamond Leadership Development organization. His commitment to both client relationships and agent growth shaped the program’s focus on personal branding — ensuring Experior agents can establish their own professional presence while maintaining compliance.

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THE SOLUTION: PERSONAL BRANDING THROUGH INDEPENDENT WEBSITES
The Experior USA Agent Website Program provides agents with a fully managed, compliance‑ready website built and maintained by the WebsitesDoneForYou.com agency team. Each site is engineered to separate the agent’s reputation from the company’s public perception while maintaining Experior USA’s compliance standards.

Each website is built on an independent platform, giving agents long‑term continuity regardless of organizational changes.

AGENTS RECEIVE:
– Professional design and build handled by the WebsitesDoneForYou.com team
– Compliance alignment with Experior USA brand standards
– Built‑in lead capture and appointment scheduling tools
– Agent‑branded content for personal credibility
– Fast launch timeline with no technical setup required
– Ongoing support and maintenance included

HOW IT WORKS
– Agent enrolls through the Experior program page
– Completes onboarding form with branding details
– WebsitesDoneForYou.com team assembles the website
– Agent reviews and approves
– Website goes live within days

No plugins. No DIY tools. No hosting setup. Every site is deployed and managed by the WebsitesDoneForYou.com team.

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SMM Orange Launches Free Social Media Growth Tools for Indian Creators

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SMM Orange Launches Free Social Media Growth Tools for Indian Creators

SMM Orange

SMM Orange Launches Free Growth Tools for Indian Creators 🇮🇳 #SMMPanel #SocialMediaMarketing #IndianCreators

SMM Orange Visit – https://smmorange.com/ India’s fastest-growing social media marketing panel, today announced the launch of a free suite of social media growth tools designed specifically for Indian creators, freelancers, and digital marketing agencies.

Indian creators deserve access to the same professional-grade growth analytics that international agencies charge thousands for. We built these tools to level the playing field.”

— Aditya Shukla

The new tools, available at no cost on the SMM Orange website, include an Instagram Engagement Rate Calculator, a YouTube Watch Time Calculator, an SMM Panel ROI Calculator, and a comprehensive Instagram Hashtag Guide tailored for the Indian market.

“Indian creators deserve access to the same professional-grade growth analytics that international agencies charge thousands for,” said Aditya Shukla, founder of SMM Orange. “These tools are completely free, require no login, and are built specifically for the Indian social media landscape.”

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The Instagram Engagement Rate Calculator allows influencers and brand managers to instantly audit any public Instagram profile’s engagement metrics, benchmark performance against industry averages, and generate shareable reports. The tool is particularly valuable for Indian influencers negotiating brand deals, as it provides transparent, verifiable engagement data.

The YouTube Watch Time Calculator addresses one of the most common pain points for Indian YouTubers pursuing monetization. The tool calculates exactly how many hours of watch time remain before reaching the 4,000-hour threshold required by the YouTube Partner Program, and estimates a projected monetization date based on current growth velocity.

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India’s creator economy has seen explosive growth in 2026, with over 80 million content creators active across Instagram, YouTube, and other platforms. However, most professional analytics tools are priced in USD and designed for Western markets, creating a significant gap for Indian creators operating on tighter budgets.

SMM Orange has positioned itself to fill this gap. As an Instagram SMM panel serving the Indian market, the platform offers growth services starting from just Rs 0.11 per 1,000 video views, with full UPI payment support including PhonePe, Google Pay, and Paytm. The minimum deposit is Rs 1, making it accessible to student creators and small business owners.

The platform has gained significant traction as a trusted SMM panel India creators and agencies rely on for affordable, reliable social media growth. Services span Instagram, YouTube, Telegram, TikTok, Spotify, Facebook, Twitter, LinkedIn, and WhatsApp, with delivery speeds up to 500K per day and automatic refill guarantees of up to 365 days.

For resellers and agencies, SMM Orange provides a full API compatible with Perfect Panel, SMMScript, and all major panel management scripts. The API enables white-label reselling with INR wholesale pricing, eliminating the USD conversion fees that typically cost Indian resellers 5 to 8 percent per transaction.

The free tools launch is part of a broader initiative by SMM Orange to establish itself as the definitive resource hub for social media growth in India. The company has also published detailed statistics reports covering Instagram, YouTube, Telegram, and overall social media usage trends across India for 2026.

SMM Orange is independently verified on Crunchbase, Product Hunt, Wellfound, G2, and TechBehemoths, and has received coverage from Google News-indexed publications.

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iMideo Launches AI Video Platform With 50+ Tools as Demand Surges

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iMideo Launches AI Video Platform With 50+ Tools as Demand Surges

iMideo Software Pricing, Alternatives & More 2026 | Capterra

Text-to-video, image-to-video, face swap, 4K upscaling, and audio tools in one web app, starting at $12.90/month.

iMideo (https://imideo.net) is now publicly available with more than 50 AI video and image tools in a single web app. The launch follows a year in which US monthly searches for “AI video generator” rose 49% to 246,000, according to Google Ads keyword data tracked by DataForSEO.

Most AI video tools do one thing. A user generates a clip in one app, upscales it in another, removes a watermark in a third, then adds sound in a fourth. iMideo puts text-to-video, image-to-video, video-to-video, face swap, 4K upscaling, watermark removal, sound effects, and subtitle generation in one place. Upload once, do everything there.

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“We kept hearing the same complaint from early users — they were copying files between four or five different tools to finish a single video,” said the iMideo team. “So we stopped building another single-purpose generator and built the whole post-production stack instead.”

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How it works

Users pick from several video generation models — including Seedance KIE and Runway Gen4 — through the same interface. Different models produce different visual styles, so having them side by side lets people compare output without managing separate accounts. Videos go up to 1080p, with durations between 5 and 15 seconds depending on the model.

After generation, users can upscale to 4K, swap faces, strip watermarks, add AI-generated sound effects, or drop in auto-generated subtitles — all within the same project.

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Arcitecta Strengthens European Leadership Team to Accelerate Customer Growth Across EMEA

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Arcitecta Strengthens European Leadership Team to Accelerate Customer Growth Across EMEA

Arcitecta's Mediaflux Data Platform Recognized as Top Data Management Platform in 2026 StorageNewsletter Awards - StorageNewsletter

Data management innovator Arcitecta expands regional leadership to help research, cultural and data-intensive organizations address exponential data growth and rising storage costs.

Arcitecta, a creative and innovative data management software company, today announced the expansion of its European leadership team with the appointment of Ewen Smith as Managing Director of Arcitecta Europe and Nina Mangold to lead its European channel program.

“I’m delighted to welcome Ewen and Nina as we continue investing in our European expansion,” said Jason Lohrey, CEO of Arcitecta. “Their combined technical expertise, industry knowledge and customer relationships will help us support research institutions, cultural organizations and other data-intensive enterprises address the challenges created by data growth, AI implementation and rising storage costs. As organizations increasingly look for intelligent, scalable ways to manage and maximize the value of their data, Arcitecta is exceptionally well-positioned to support their success.”

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Smith brings a strong technical and business leadership background, with experience spanning engineering, enterprise technology and complex data environments. He will lead the company’s European growth strategy and deepen customer engagement across the region. Smith’s combination of technical expertise, an entrepreneurial mindset and customer-focused approach will help organizations address increasingly complex data management challenges.

“Organizations across Europe are grappling with preserving and managing large-scale data sets while ensuring information remains accessible to globally distributed teams,” said Smith. “Arcitecta is uniquely positioned to address these challenges by enabling customers to seamlessly manage, preserve and access data across diverse storage environments without vendor lock-in. I’m excited to build on our strong foundation and help more organizations unlock the full value of their data.”

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Mangold brings more than 18 years of experience in data management and archiving, with deep expertise serving the science, research and big data communities. Her extensive industry relationships will support Arcitecta’s continued momentum with scientific research institutions and GLAM organizations (galleries, libraries, archives, and museums), including customers such as the Imperial War Museums.

“Arcitecta is an innovative company solving some of the most pressing data management challenges organizations face today,” said Mangold. “I look forward to expanding our European partner ecosystem and developing relationships to help customers successfully manage their data and optimize its long-term value.”

Arcitecta addresses critical data challenges facing European organizations:

  • Global collaboration: Enable researchers and distributed teams to securely share and access data through a unified global namespace.
  • Long-term preservation: Support compliance with European and national data retention requirements while preserving culturally significant digital assets.
  • AI and analytics readiness: Optimize the storage and accessibility of large-scale datasets to accelerate AI-driven research and analysis.
  • Access and discovery: Improve the discoverability and accessibility of digital collections, enabling organizations to share valuable assets with broader audiences.

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TELUS Digital and Cresta Partner to Deliver AI Agents and Augment Human Agents to Elevate Customer Experience

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TELUS Digital and Cresta Partner to Deliver AI Agents and Augment Human Agents to Elevate Customer Experience

TELUS Digital logo

TELUS Digital brings engineering expertise and the experience of operating contact centers at scale to implement and optimize Cresta’s customer experience AI platform, giving global brands an AI solution that analyzes every interaction, deploys AI agents, and augments frontline teams

TELUS Digital, a global technology service provider specializing in AI-powered digital customer experiences (CX) and future-focused digital transformations, announced a partnership with Cresta, the unified customer experience AI platform for human and AI agents.

Under the partnership, TELUS Digital will introduce prospective and current enterprise clients to Cresta’s customer experience AI platform and serve as a preferred implementation partner. Enterprises that choose to deploy Cresta will contract directly with Cresta for the platform and engage TELUS Digital for implementation, integration, change management, managed services or other professional services.

TELUS Digital’s services span the deployment, orchestration and optimization of Cresta’s full AI platform for global brands, including voice and chat-based AI agents, real-time human augmentation, and AI-powered conversation intelligence. Enterprise clients can deploy Cresta on its own or alongside TELUS Digital’s proprietary tools, hyperscaler technologies, contact center as a service (CCaaS) platforms and other partner technologies, with TELUS Digital providing implementation and optimization services across the broader CX environment.

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The partnership combines TELUS Digital’s expertise with Cresta’s comprehensive platform to create a continuous feedback loop of AI discovery, development, deployment, and optimization that improves customer experience outcomes with every conversation.

Cresta’s platform is built on the insight that CX performance doesn’t happen in isolation, because what you can measure shapes what you can automate, and what you automate changes what your humans need to handle. That’s why Cresta unifies three connected layers. Analyze: understand what’s actually driving outcomes across every interaction, not a sample, every one. Automate: deploy AI agents that resolve customer needs independently, consistently, and on brand. Augment: equip frontline teams with real-time agentic guidance so they perform at the level of your AI agents. Each layer makes the others stronger. And together, they give enterprises a complete path to transforming customer experience.

Advancing AI in enterprise customer experience

TELUS Digital embeds forward-deployed engineers who partner directly with experienced human agents and tune AI systems to each client’s real conversations, policies and tone. One of the biggest hurdles in AI adoption is data, because the institutional knowledge that drives the best outcomes usually lives in call transcripts and the instincts of experienced agents, which most AI systems do not capture. Since TELUS Digital operates contact centers itself, its expert teams can surface that knowledge and feed it back to the AI through a continuous annotation feedback loop that ties each interaction to verified outcomes, so guidance keeps improving and customer service delivery strengthens over time.

“Our partnership with Cresta is focused on deploying AI to give customers accurate answers faster, which in turn helps support our incredible human agents,” said Tobias Dengel, President, TELUS Digital. “The companies best placed to make AI in CX work are the ones living in it every day. Operating contact centers ourselves shapes how we implement AI for our clients. We know the magic isn’t in the first launch of a technology; it comes from sitting on the floor with agents and iterating to an ever better outcome for customers. Cresta’s platform brings AI to every interaction and connects it to measurable results, and we’re excited to make it deliver in our clients’ operations.”

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“TELUS Digital is a global leader in delivering cutting-edge customer experience technology to the world’s most iconic companies,” said Ping Wu, CEO of Cresta. “As the global customer experience workforce transitions into a hybrid future with AI agents and AI-augmented human agents working side by side, it’s more important than ever for companies to have the right solutions to drive customer satisfaction and revenue. We’re proud to partner with TELUS Digital to bring Cresta’s unified customer experience AI platform to businesses everywhere.”

Enterprises are increasingly pairing AI with their human agents. In a recent survey of 815 CX decision-makers in 12 countries, commissioned by TELUS Digital and conducted by global consultancy firm Ryan Strategic Advisory, human agents assisted by AI ranked as the leading delivery model across the customer-facing functions measured, ahead of human-only service, basic automation and fully autonomous AI agents. Yet only 32% of those enterprises have the automated quality assurance and coaching tools that create the feedback loops needed to turn AI investment into measurable results. Cresta’s AI-powered conversational intelligence and TELUS Digital’s implementation and operational expertise can each help enterprises close that gap and connect AI to performance.

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Survey: Nearly All European Organisations Feel Pressure to Scale AI for Customer Experience, Yet Only 38% Have a Clear Approach to Governance

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Survey: Nearly All European Organisations Feel Pressure to Scale AI for Customer Experience, Yet Only 38% Have a Clear Approach to Governance

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Survey of 200 senior leaders across Western and Central Europe reveals widening gap between AI adoption and governance exposing risks in compliance, multilingual CX and customer trust

New research from CallMiner, the global leader in customer experience (CX) automation powered by conversation intelligence, reveals that organisations across Europe are rapidly scaling AI in CX, but governance frameworks are struggling to keep pace. While nearly all organisations (99%) say they are under pressure to scale AI in CX, fewer than four in ten (38%) say they have a clear and well-defined AI governance approach, creating growing risks across CX, governance, and trust. In Europe’s complex regulatory and multilingual environment, this gap highlights an urgent need for greater visibility into how AI performs in real customer conversations.

The study was conducted by independent research firm Vanson Bourne, surveying 200 senior CX, contact centre, compliance, risk, governance, security and data protection leaders across Western and Central Europe. The findings show that while AI is now firmly embedded in customer interactions, many organisations still lack the visibility, governance, and trust required to scale the technology responsibly.

“European organisations are moving quickly to realise the benefits of AI, but speed alone is no longer enough,” said Frank Sherlock, VP of International at CallMiner. “As AI becomes more embedded in customer interactions, organisations need confidence that it’s delivering the right outcomes consistently, fairly, and compliantly. Without visibility into how AI is performing in real customer conversations, leaders risk creating blind spots that undermine trust and expose new CX and compliance risks.”

AI momentum is outpacing governance, creating growing CX and compliance blind spots

The research shows that pressure to scale AI in CX is nearly universal, driven by rising customer expectations and competitive or market pressures. Yet while 59% say they are scaling AI quickly, only 39% believe compliance is keeping pace.

This gap between speed and control is creating new risks as AI moves from experimentation into live customer interactions. Seven in ten organisations (70%) believe speed of AI adoption is often prioritised over compliance requirements, even as 94% agree AI must be applied intelligently, not just quickly.

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These challenges are magnified in Europe’s complex operating environment. While almost all organisations (96%) use AI in multilingual CX environments, nearly two-thirds (64%) say using AI across multiple languages is a major challenge. As AI scales across regions, channels, and languages, limited visibility into real customer interactions makes it harder to detect experience issues, compliance failures, or inconsistent outcomes before they escalate.

Trust, not technology, now defines how far AI can scale

The findings reveal that trust has become the primary constraint on AI adoption in CX across Europe. More than seven in ten organisations say both employee confidence (72%) and customer willingness to engage with AI-driven interactions (71%) directly accelerate AI adoption.

Trust is rooted in performance and accountability. Organisations identify accuracy and consistency (70%) as the top drivers of customer trust in AI, followed by transparency and explainability (57%), and data protection (47%). Trust in AI is strongest when AI operates with clear boundaries and human oversight, with 87% expressing strong or very strong trust in AI when used with human oversight.

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In multilingual and multi-market environments, trust becomes even harder to maintain. Inconsistent AI behaviour across languages or regions can quickly undermine confidence among both customers and employees. As AI plays a greater role in customer journeys, organisations need assurance that it delivers reliable, explainable outcomes everywhere it is deployed, not just in isolated use cases.

Europe can still lead in AI, but only with visibility, governance, and the right partners

Europe’s regulatory environment is shaping a more responsible approach to AI, with GDPR and the EU AI Act raising expectations around transparency, accountability, and control. However, many organisations are struggling to translate evolving regulations into practical, consistent governance frameworks. Just 38% say they have a clear and well-defined AI governance approach, and many key controls — such as explainability, audits, and safeguards for vulnerable customers — remain only partially implemented.

As a result, organisations are increasingly turning to external partners to help them scale AI with confidence. Seventy-one percent (71%) say use of external AI technology vendors helps accelerate AI adoption, and two-thirds (66%) say that as AI regulations evolve, they trust external partners more than internal solutions for compliance. Importantly, vendor selection is no longer driven by automation alone. Organisations are looking for partners that can deliver intelligence while providing the transparency, compliance, and governance expertise needed to scale AI responsibly.

“For European organisations, the opportunity to lead in AI is still very real,” added Sherlock. “But leadership will belong to those that pair innovation with visibility and governance, so they can scale AI across markets and languages without sacrificing trust, fairness, or control.”

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impact.com Announces 2026 iPX London Event, Bringing Together Global Leaders to Explore the Future of AI-driven Partnerships

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impact.com Announces 2026 iPX London Event, Bringing Together Global Leaders to Explore the Future of AI-driven Partnerships

Annual Partnerships Experience (iPX) event returns on 30th June, featuring expanded AI programming, product innovation roadmap, and a keynote from legendary movie creative Jason Bevan

impact.com, the global infrastructure for partnership-driven commerce, has announced the agenda for the London edition of its iPX event, which takes place at the Science Museum in London on 30th June.

The event brings together leaders in the partnership industry for a day of presentations, debate and discussions about the future of partnership marketing. It’s also an opportunity for creators, influencers, advocates, affiliates, and publishers to discover  new capabilities and the latest innovation from impact.com.

The event kicks off with a keynote presentation from Jason Bevan, the movie executive leading global creative on the Harry Potter, LEGO and Superman movies, among many others. Jason will focus on the art of storytelling, and what partner marketers can learn about audiences and building inspirational narratives, with anecdotes straight from the set of the world’s most popular movies.

Courtney Sauceda, impact.com’s Senior Director of Product, will take delegates through impact.com’s 2026 product roadmap, which features new AI and creator commerce innovations, previously announced at the flagship iPX in Austin, Texas last week.

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At the centre of the announcements are new ask impact capabilities now available designed to move beyond question-and-answer interactions into contextual guidance, workflow navigation, and task execution across the platform.

Built on a knowledge graph spanning hundreds of platform screens and thousands of documents, including Partnerships Experience Academy courses, users can now engage with ask impact across a variety of use cases. This enables users to ask live performance questions, resume previous conversations, draft outreach, pull partner profiles, and navigate directly into relevant workflows – all within a single conversational thread.

Additional innovations that will be on show at iPX London, include:

  • Autonomous Partnership Agents, beginning with a Recruitment Agent, designed to identify, qualify and onboard prospective partners (currently in closed beta).
  • AI Search Visibility, launching this summer, to help brands understand which creators and publishers are influencing AI-generated recommendations
  • Expanded Integrations Hub and Application APIs, enabling partnership data and workflows to connect directly with external AI ecosystems and LLM models – available now, with a publicly available Model Context Protocol (MCP) connector planned for release later this summer.
  • Storefronts, now available, provide persistent, creator-curated shopping destinations that allow brands and creators to build always-on commerce experiences with performance attribution.
  • In-Platform Social Amplification, enabling brands to turn creator content into paid media campaigns directly within impact.com, already live with Instagram, with additional major social platform integrations planned throughout the year.
  • Verified creator discovery integrations with Instagram’s Creator Marketplace, to bring first-party creator insights and audience data directly into the platform. Available now, building on existing YouTube integrations, with TikTok and Facebook integrations planned.
  • Single-Use Promo Code Links on the roadmap for Shopify and BigCommerce brands, automatically applying creator discounts at checkout while reducing attribution leakage and checkout friction.
  • Anytime Withdrawal, now available with PayPal, enabling creators and partners to access earnings faster, with Venmo and additional payment methods planned.

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iPX London will also feature sessions dedicated to retail media, customer intent, and “full-funnel influence”. The event will expand on how AI is reshaping the partnership economy and how creators and authentic, trusted partnerships are becoming key to brand discovery in the age of clickless search. Speakers will explain how to optimise for LLMs in order to maintain brand visibility.

“We’re entering a new era for partnerships, where AI is fundamentally changing how consumers discover brands, how creators influence purchase decisions, and how businesses drive growth,” said Ant Clements, UK Country Manager at impact.com. “iPX London brings together the people shaping that future—from brands and creators to technology leaders and publishers—to explore what’s next. With the pace of innovation accelerating, this year’s event will provide attendees with practical insights, new perspectives, and a firsthand look at the technologies redefining partnership-driven commerce.”

The London edition of iPX 2026 is the second of four global iPX events impact.com is hosting this year. iPX Austin was held this past week, iPX China takes place on 3rd September, and iPX Sydney on 10th September. As the way that brands, creators, and publishers work together continues to evolve at breakneck speed, iPX is the place to come to understand more, in the company of creators, influencers, advocates, affiliates, publishers and major brands such as John Lewis, B&Q and Fanatics. You can reserve your place here: https://events.impact.com/event/ipx26london/home.

impact.com is the world’s leading global infrastructure for partnership-driven commerce, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products – Performance (affiliate), Creator (influencer), and Advocate (customer referral) – unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,900 global brands – including TUI, Uber, Shopify, Lenovo, L’Oreal and Skyscanner – rely on impact.com to power more than 2 million partnerships, collectively generating over $110 billion in annual gross merchandise value (GMV).

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Icepick Web Design & SEO Adds AI Search Optimization to Local SEO Packages for Service Contractors

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Icepick Web Design & SEO Adds AI Search Optimization to Local SEO Packages for Service Contractors

Icepick Web Design & SEO

The Fort Worth agency integrates GEO and LLM visibility strategies into its local SEO framework, targeting contractors overlooked by AI-generated answers.

Icepick Web Design & SEO, a Fort Worth-based digital marketing agency specializing in local search for home service contractors, has added AI search optimization, also known as generative engine optimization (GEO), to its standard local SEO packages. The move addresses a growing visibility gap: contractors who rank well in Google’s traditional results are increasingly absent from the AI-generated answers that tools like ChatGPT, Perplexity, and Google AI Overviews now surface to users searching for local services.

The shift in search behavior is measurable. Industry analysts estimate that more than 60% of search interactions now involve an AI-generated component, yet many businesses actively investing in traditional SEO receive little to no citation visibility from AI search engines. For home service contractors such as roofers, plumbers, HVAC technicians, and electricians, whose customers often begin with a conversational search query, this gap translates directly to missed calls and lost revenue.

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Icepick’s approach layers GEO signals on top of the agency’s existing local SEO framework, which already includes Google Business Profile management, citation building across 200+ directories, on-page optimization with schema markup, and local content marketing. The added GEO work focuses on four areas: structured entity clarity so AI models can accurately identify and describe a contractor’s services and service area, FAQ and conversational content built around the question formats generative engines use to evaluate relevance, E-E-A-T reinforcement through local authority signals, and citation consistency that gives AI tools confidence in a business’s legitimacy.

“Contractors who rank well on Google today can still be invisible to AI tools like ChatGPT and Perplexity. We built GEO into our packages so clients don’t fall behind,” said Nick Meagher, Founder and CEO of Icepick Web Design & SEO in Fort Worth, TX. The agency, which has served over 100 local service businesses since its founding in 2015, was already listed as a provider of LLM optimization and AI search optimization services on the Semrush Agency Partners platform before formalizing the offering.

Marketing Technology News: The ‘Demand Gen’ Delusion (And What To Do About It)

The integration is designed to avoid adding cost or complexity for clients already on monthly plans. Rather than treating GEO as a separate engagement, Icepick Web Design & SEO has embedded it into the content creation, schema, and citation workflows that run as part of standard campaigns. This approach reflects the agency’s broader model: one flat monthly price covering all services, no contracts, and a dedicated account manager for each client.

Icepick Web Design & SEO serves contractors across the Dallas-Fort Worth area and nationally, with published case studies documenting results including a 507% traffic increase for a Texas roofing client and a 642% lead increase for a Fort Worth tree service company. The agency’s GEO-enhanced local SEO packages are available to new and existing clients through the application process at https://icepick.co/.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

SumGeniusAI Launches AI Copilot and Knowledge Gaps for ChatGenius DM Automation

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Crafter Software Announces CrafterCMS AI, the Open Source Agentic CMS for the Enterprise

ChatGenius now drafts replies for human approval and flags the questions its AI cannot answer yet, giving Instagram and Facebook businesses real oversight.

SumGeniusAI, a Verified Meta Tech Provider, today announced two additions to ChatGenius, its AI platform for automating direct messages on Instagram and Facebook: AI Copilot mode and AI Gaps, a knowledge-gap detection system. Both are built around one idea. As large platforms move to fully automate customer conversations, ChatGenius gives business owners AI they can supervise and correct.

Big platforms are racing to automate DMs entirely. We went the other way: the AI does the work, you approve every reply, and it tells you exactly what it doesn’t know yet.”

— Jared Rice, Co-Founder & CTO, SumGeniusAI

AI Copilot mode keeps a human in control of every reply. With Copilot turned on, the ChatGenius AI reads each incoming message and writes a complete, context-aware response, but instead of sending it, the reply is held as a pending draft in the business’s dashboard. The owner or a team member can approve it as written, edit it first, or dismiss it. Approved messages send through the same Instagram and Facebook channels and respect Meta’s messaging-window rules. Quick replies, automated flows, and human-handoff messages still send instantly, so Copilot adds oversight without slowing routine automation. The choice between Copilot and fully automatic replies is a single toggle each business controls.

Marketing Technology News: MarTech Interview with Nicholas Kontopoulous, Vice President of Marketing, Asia Pacific & Japan @ Twilio

AI Gaps addresses a problem every automated assistant faces: questions it cannot answer yet. When a customer asks something the AI has no good answer for, ChatGenius records it instead of guessing. A background process reviews these moments, groups repeat questions, and surfaces them in an AI Gaps view in the dashboard, showing the customer’s question, what the AI said, and how often it has come up. From there the business can teach the answer in one click, either by saving it to the knowledge base or adding it to the AI’s instructions, so the next customer who asks gets a correct answer. Rather than a black box that silently improvises, ChatGenius shows owners exactly what their AI does not know.

Both features sit on top of the ChatGenius AI engine, built for accuracy and control. The engine routes messages between GPT-5 models based on the detected intent of each message, runs intent detection, language detection, and knowledge retrieval in parallel, and typically responds in under 15 seconds. Answers are grounded in each business’s own material through a retrieval system that combines semantic and keyword search over the company’s uploaded documents, FAQs, and service menu, so the AI answers from real business information rather than generic guesses. ChatGenius detects and replies in 14 languages, reads sentiment to recognize frustrated customers, and hands off to a human with a short AI-written summary when a conversation needs personal attention. The same engine powers conversations across Instagram, Facebook Messenger, WhatsApp, SMS, and Telegram.

Marketing Technology News: The ‘Demand Gen’ Delusion (And What To Do About It)

“Big platforms are racing to automate DMs entirely. We went the other way. The AI does the work, but you can choose to approve every reply, and it tells you exactly what it does not know yet,” said Jared Rice, Co-Founder and CTO of SumGeniusAI.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

The Authenticity Premium: Human Content Drastically Outperforms AI Material in Search Rankings

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MTS Staff Writer
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The Authenticity Premium: Human Content Drastically Outperforms AI Material in Search Rankings

BFJ Digital Confirms Traditional SEO Fundamentals Pave the Way fo

BFJ Digital, a data analytics and performance marketing firm, has released an analysis addressing the performance gap between human-authored and automated text. Following recent search engine algorithm updates, the data confirms that unedited, mass-produced AI material faces widespread visibility issues, while original, human-verified content maintains a strong ranking edge.

The Financial Reality of Content Automation
Over the past two years, many enterprises shifted their operational budgets toward generative text platforms to lower cost-per-page fees. This widespread automation caused a massive influx of low-density content across nearly every commercial sector. In response, global search networks updated their filtering protocols to aggressively identify and demote repetitive, formulaic information structures that offer no unique value to the reader.

The BFJ Digital analysis indicates that the mechanical scale of AI content production has introduced substantial business risks to corporate domain health. Websites relying entirely on automated output without editorial oversight are experiencing sharp drops in organic traffic. This pattern points to a clear financial reality: the short-term savings achieved by replacing human content creators are frequently erased by long-term losses in web visibility and customer acquisition pipeline value.

Marketing Technology News: MarTech Interview with Nicholas Kontopoulous, Vice President of Marketing, Asia Pacific & Japan @ Twilio

Why Search Systems Prioritise Unique Information
Modern search platforms do not merely scan for keywords; they evaluate structural depth and authority signals. Automated text models generate content by analysing existing data patterns, which often results in circular, redundant explanations. Human writers, by contrast, naturally introduce first-hand experience, unique structural variations, and primary data that artificial systems cannot replicate.

The analysis highlights several structural areas where human-guided material holds a definitive advantage:

• Information Gain Indexing: Search algorithms explicitly favour web pages that introduce new facts, data points, or unique industry perspectives not already present in the existing AI training models.

• Complex Reasoning Formats: Human authors naturally construct nuanced arguments and real-world analogies that help search systems understand the context and reliability of a piece of text.

• Contextual Safety Signals: Original reporting and verified authorship act as a protective layer against automated fact drift, helping to secure a brand’s standing within algorithmic quality scores.

Marketing Technology News: The ‘Demand Gen’ Delusion (And What To Do About It)

Balancing Technical Efficiency and Quality Control
The findings emphasise that while AI remains a valuable tool for backend research and data sorting, it can’t operate safely as an independent publisher. To protect website equity, many businesses adopt strict “human-in-the-loop” governance frameworks. This approach uses technology to handle the initial data layout while relying on professional editors to inject the clarity and depth required to maintain structural visibility.

For Australian corporate entities, maintaining an online strategy focused purely on output volume rather than verified quality poses an immediate commercial risk. Transitioning toward high-density, authoritative content models is no longer an optional design preference, but a baseline structural requirement to stay visible in a modern digital economy.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

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