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Accelerating Aum Growth with the Right Distibution Intelligence and Master Data Management (MDM) Solution

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Qualytics Launches Data Control Layer to Govern Context for AI Systems

Distribution Intelligence

Turn fragmented distribution data into a trusted foundation for sales and marketing execution and AUM growth

SalesFocus Solutions (SFS), a fintech leader servicing the asset management industry, announced its comprehensive Distribution Intelligence and Master Data Management (MDM) solution has been instrumental in providing a single, trusted source of data(“Golden Copy”) for its clients, empowering quicker, smarter sales and marketing decisions.

Anil Peggerla, VP and Chief Technology Officer said, “The MARS Distribution Intelligence and MDM solution turns fragmented data from transfer agents, financial intermediaries, NSCC, custodians, third-party data providers, and broker-dealers into Advisor and Advisor Team intelligence and provides a secure, centralized location for distribution data discovery, analytics, and transfer to in-house systems, such as a data warehouse.”

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The lack of accurate, timely, and centralized distribution data is a top barrier to AUM growth. MARS eliminates these barriers by delivering timely, reliable data with traceable data lineage. The MARS curated data provides linkages among distribution intelligence data points, including firms, offices/branches, reps, advisor teams, accounts, channels, territories, sales, assets, and products. MARS provides multi-product reporting across all product types, including model portfolios, mutual funds, ETFs, Managed Accounts, UCITs, UMAs, SICAVs, CITS, interval funds, DCIO/retirement, and alternative investment products.

Anil Ravindran, Vice President of Engineering, pointed out that, “The MARS Distribution Intelligence and MDM solution is perfectly tailored for the needs of asset management firms and provides benefits that many generic MDM solutions don’t typically provide, such as bi-directional integration with MARS for Salesforce® so the data in Salesforce® is always accurate, up to date – and trustworthy. MARS includes superior capabilities for rapid and detailed transactional-level and analytical sales reporting and is optimized for time-based sales metrics for trend analysis.”

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MARS also includes business-critical Distribution Intelligence features such as Advisor Team information, segmentation, lead scoring, cross-sell identification, and automated insights, which leverage behavioral and transaction data that typically fall outside the scope of a traditional MDM platform.

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Hoonartek Launches ClearView An Agentic Decision Layer That Activates the Data Estate and Replaces SaaS Bloat

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Hoonartek Launches ClearView An Agentic Decision Layer That Activates the Data Estate and Replaces SaaS Bloat

Hoonartek launched ClearView™, an agentic decisioning layer built for enterprises that have invested in modern data platforms but have yet to translate that investment into autonomous, business-driven execution.

Most large enterprises face a common challenge: a mature data estate—lakehouse, cloud warehouse, and years of engineering—combined with a growing stack of point SaaS products, each solving narrow decisions in isolation. The result is rising license costs, fragmented ownership, and AI that operates alongside the business rather than within it.

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Hoonartek’s ClearView™ is designed to change that equation. By treating business decisions as the primary unit of design, it deploys autonomous agents directly above the existing data estate—activating it for real-time decisions while systematically reducing reliance on fragmented SaaS tools.

“Enterprises have already built the data foundation. ClearView™ is what finally turns it on—agents that execute real business decisions, traceable from intent to outcome, without adding another SaaS layer.” 
— Peeyoosh Pandey, CEO, Hoonartek

This shift is resonating at the CFO and CDO level, where SaaS rationalization and AI activation are converging into a single strategic priority.

“The biggest gap in enterprise AI hasn’t been technology—it’s been the operating model for how decisions are made at scale. ClearView™ addresses that directly on top of existing infrastructure.” 
— Rupinder Bhamra, Former Corporate CTO, MSCI

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“Enterprises don’t fail at AI because of bad models. They fail because no one connected the data platform to decisions. ClearView™ closes that gap.” 
— Dejan Deklich, Former CTO, Aisera

ClearView™ operates across three layers: a decision governance layer defining agent authority; RealizeAI, Hoonartek’s AI factory for scaling ML use cases; and BlueFoundry, the execution engine translating business intent into governed agentic workflows. Every decision is traceable from definition to outcome—built-in, not bolted on.

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DXC Partners with ServiceNow on a New Wave of AI-first Enterprise Transformation

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DXC Partners with ServiceNow on a New Wave of AI-first Enterprise Transformation
  • DXC adopts ServiceNow’s Core Business Suite as Customer Zero, activating agentic AI across core business functions for a Global Business Services-led transformation

  • The partnership combines DXC’s transformation expertise with the ServiceNow AI Platform to power smarter, more resilient operations across the enterprise

  • DXC will enable customers to replicate these transformation outcomes at scale

DXC Technology, a leading enterprise technology and innovation partner, and ServiceNow, the AI control tower for business reinvention, announced a new, multi-year agreement to modernize core enterprise operations and put AI to work at scale. The partnership combines DXC’s enterprise optimization expertise with the ServiceNow AI Platform to move from AI experimentation to execution across complex, multivendor environments, while accelerating delivery timelines, reducing manual effort, and improving service quality across core business functions.

As Customer Zero for ServiceNow’s Core Business Suite, DXC will be the first global enterprise to deploy the new agentic AI capabilities for their Global Business Services model. DXC will work with ServiceNow across key functions using AI-driven automation and agentic workflows to reduce manual work, improve cross-functional visibility and streamline processes to enhance speed, consistency and quality. This approach creates a library of repeatable, validated AI use cases and proven automation patterns that DXC will package and deliver to customers globally, enabling similar transformational experiences with faster time-to-value.

DXC will leverage ServiceNow’s agentic AI capabilities to create a unified enterprise experience across critical business services globally. By embedding AI-driven workflows across the enterprise, DXC will automate high-volume processes, improve operational efficiency, and accelerate decision-making at scale. Digital agents can continuously monitor activity, surface real-time insights, and proactively resolve issues, reducing manual effort while enabling teams to focus more on analysis, innovation, and higher-value work.

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“Global enterprises are under real pressure to move from AI experimentation to execution — and that’s hard when your operations are complex and fragmented. DXC made the decision to go first. As Customer Zero for Core Business Suite, they’re deploying agentic AI across their own core business functions before bringing it to customers. That’s not just a partnership — that’s conviction. That’s exactly how transformation at scale actually happens.” – Josh Kahn, SVP and GM, Core Business Workflows, ServiceNow

Through the adoption of the Core Business Suite, DXC is adopting an advanced organizational Global Business Services model that consolidates historically siloed back-office functions into a centralized support structure that operates globally across regions and functions. The partnership positions DXC as an early validator of Core Business Suite’s AI-powered capabilities, scaling solutions internally before delivering them as market-ready client offerings.

“Putting ServiceNow’s Core Business Suite to work inside DXC allows us to prove what AI-powered operations look like in practice across complex, multivendor environments. With ServiceNow, we’re simplifying processes, reducing manual work, and delivering better experiences for our employees every day.  Importantly, that’s resulting in real business impact, freeing up capacity on our team and giving them the opportunity to focus on building what’s next with AI. That hands-on experience with agentic AI ensures we can bring customers solutions that are practical, scalable and built for real-world execution.” – Russell Jukes, Chief Digital Information Officer, DXC

This expanded collaboration builds on DXC’s 17‑year partnership with ServiceNow and deepens the work of their joint AI Innovation Center of Excellence (CoE), established in 2024 to accelerate AI‑driven business transformation. The CoE applies a proven AI blueprint methodology rooted in industrialized AI assets, accelerators and execution frameworks. Together, the two companies help customers accelerate agentic AI capabilities, optimize existing technology investments and address complex, multivendor operational challenges with governed, human‑centered AI. DXC’s teams of AI architects, automation engineers and adoption specialists work directly with customers to prioritize high‑impact use cases and deploy AI responsibly, reliably and at scale.

As an Elite ServiceNow Partner, DXC has delivered business innovation and AI-enabled ServiceNow solutions for customers globally. With more than 1,800 ServiceNow expert consultants, DXC helps customers around the world streamline AI adoption and maximize the value of their ServiceNow investments.

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Automation Anywhere Reports 61% of Q4 Software Bookings from AI as Enterprises Deploy Agentic AI to Run Core Business Functions

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Automation Anywhere Reports 61% of Q4 Software Bookings from AI as Enterprises Deploy Agentic AI to Run Core Business Functions

Double-digit non-GAAP ARR and RPO growth, coupled with 23% growth in $1M+ ARR customers reflect sustained enterprise investment in production‑scale AI

Automation Anywhere, the leading provider of Agentic Process Automation (APA) and agentic solutions, announced fourth-quarter results that reflect a shift in enterprise use of AI: moving from experimentation to deploying solutions that solve real business problems.

Automation Anywhere is uniquely positioned to support this shift with both pre-built, pre-validated solutions that deliver rapid time-to-value and a platform that enables enterprises to create custom solutions for competitive advantage.

AI-powered offerings accounted for 61% of software bookings in the fourth quarter, as enterprises increasingly demand solutions that deliver measurable business outcomes. The number of enterprise customers with more than $1 million in Annual Recurring Revenue (ARR) grew 23%, while the company expanded its agentic customer base by more than 2x, driven by forward deployed engineers converting AI pilots into scaled deployments.

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Automation Anywhere also reported strong topline growth, beat EBITDA guidance, and achieved its 10th consecutive quarter of non-GAAP profitability and free cash flow.

“Companies are moving past pilots and into production by leveraging AI solutions that give them fast time to value and a clear path to scaling their success,” said Mihir Shukla, CEO and Board Chairman of Automation Anywhere. “Using AI solutions, companies are deploying agentic automation by department — creating autonomous ITSM, autonomous finance, autonomous support — and starting a journey to become autonomous enterprises.”

Enterprise Growth & Market Validation

Automation Anywhere’s growth reflects sustained enterprise commitment to operationalizing AI at scale. Remaining Performance Operations (RPO) and ARR both grew at double-digit year-over-year rates, driven by broad, enterprise-wide adoption.

In the healthcare sector, a recent multi-million agreement for a national healthcare system supports AI-driven automation across patient data management, scheduling, and administrative workflows, enabling cost efficiencies while maintaining compliance in a highly regulated environment.

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Expanding AI Solutions Across the Enterprise

Automation Anywhere continues to see strong adoption of its AI-driven solutions across core business functions across core business functions, including customer service, IT service management (ITSM), finance, and HR.

The acquisition of Aisera expanded the company’s ability to deliver ready-to-use solutions for ITSM and customer support, enabling companies to resolve service requests and operational tasks autonomously while maintaining governance and compliance.

During the quarter, Automation Anywhere also announced a strategic collaboration with OpenAI to advance AI-driven solutions that execute complex business processes by combining Automation Anywhere’s unique data and insight into how work gets done with OpenAI’s latest reasoning models. These solutions can resolve issues, make decisions, and take action across systems within governed environments.

World Economic Forum Leadership

The shift of attention from AI experimentation to real-world deployment at the World Economic Forum in Davos also validated Automation Anywhere’s direction and drove significant engagement from business and governmental leaders. As an ICT governor at the World Economic Forum, Shukla helped shape that conversation, participating in multiple WEF-accredited and official panels on the agentic enterprise and the future of intelligent operations. Automation Anywhere also engaged directly with global business and media leaders, with coverage across outlets including The Wall Street Journal, Fortune, Axios, and Business Insider.

The company reinforced its commitment to responsible AI adoption through its ongoing reskilling initiatives, which aim to train two million individuals by 2030. The program has already reached more than 650,000 learners through free, accessible education.

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fullthrottle.ai® Expands Into Audio With Premium Inventory, Streamlined Activation, and Unified Measurement

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fullthrottle.ai® Expands Into Audio With Premium Inventory, Streamlined Activation, and Unified Measurement

Built into existing campaign workflows, teams can plan, activate, and optimize audio in conjunction with other channels, without added complexity or fragmentation.

fullthrottle.ai®, a pioneering innovator in first-party data media solutions and AdTech operating systems, announced expanded audio advertising capabilities within its platform. With this update, advertisers can activate audio campaigns across premium streaming, podcast, and digital audio environments through direct publisher relationships, bringing one of the most engaging and fast-growing channels into an easy to use, unified campaign workflow.

fullthrottle.ai expands into audio ads with premium inventory, unified workflow, and outcome-based measurement.

Through this expansion, brands can connect with audio audiences during high-attention moments throughout the day, from commutes to on-demand listening, creating a consistent and scalable opportunity to engage listeners across trusted, brand-safe environments. Campaigns are executed within the same platform and workflow used for CTV, display, and other channels, enabling a more efficient approach to media activation, measurement, and optimization.

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Marketers can now plan, launch, and optimize audio campaigns without incorporating separate tools or fragmented buying paths. This streamlined approach reduces operational complexity, accelerates time to activation, and allows teams to align audio seamlessly within broader omnichannel strategies, ensuring audio contributes directly to overall campaign impact.

Through access to first-, second-, and third-party audiences, fullthrottle.ai® enables advertisers to reach verified households across premium audio environments. With inventory spanning streaming and podcast platforms including industry leader iHeartMedia, brands can extend messaging into moments where consumers are actively tuned in, while maintaining transparency into where campaigns run and how they perform.

“Audio plays a critical role in how consumers engage with content throughout the day,” said Amol Waishampayan, co-founder at fullthrottle.ai®. “Through our collaboration with iHeartMedia and other leading publishers, we’re giving marketers a more efficient way to activate these campaigns, reach highly engaged audiences, and connect those efforts directly to broader, measurable business outcomes.”

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Key Capabilities of Audio Activation via fullthrottle.ai® include:

  • Premium Publisher Access: Activate campaigns across trusted streaming and podcast environments through direct publisher partnerships.
  • Streamlined Activation: Launch campaigns quicky through a one workflow without the need for fragmented buying.
  • First-Party Audience Targeting: Reach first-party audiences at the household level using verified intent signals.
  • Outcome-Based Measurement: Connect media exposure to real business outcomes with SafeMatch® attribution.
  • Holistic Campaign Management: Execute and optimize audio alongside CTV, display, and other channels within a single platform.

The launch represents the first phase of fullthrottle.ai’s expanded audio strategy, with additional publisher partnerships and marketplace enhancements expected to be announced in the coming weeks.

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Clarvos Introduces Agentic Workflow Platform to Help Small Businesses Find Customers and Launch Campaigns in Minutes

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Clarvos Introduces Agentic Workflow Platform to Help Small Businesses Find Customers and Launch Campaigns in Minutes

Clarvos Logo

Early access workflow uses AI agents to help growing businesses discover new audiences, generate creative, identify trends and manage marketing across channels in one system

AI Digital Relaunches Elevate: The AI-Powered Intelligence Platform Built to Break Open the Black Box

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AI Digital Relaunches Elevate: The AI-Powered Intelligence Platform Built to Break Open the Black Box

Elevate cuts manual research, planning, and reporting hours by up to 90%, empowering agencies with vendor-agnostic AI intelligence across the entire digital ecosystem

TestRail Launches AI Test Script Generation to Eliminate Boilerplate Coding for Automation Engineers

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TestRail Launches AI Test Script Generation to Eliminate Boilerplate Coding for Automation Engineers

TestRail Logo

TestRail 10.2 enables enterprise quality teams to turn documented test cases into structured automation code with full project artifacts in near real time, replacing 30-60 minutes of manual boilerplate coding per test

DataTrace Releases White Paper on the Reality, Risk, and Responsibility of AI in Title Search Automation

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DataTrace Releases White Paper on the Reality, Risk, and Responsibility of AI in Title Search Automation

DataTraceID_DataTrace-logo-220512@2x

New report details why insurable title requires validated data, title plants and responsible AI deployment

DataTrace®, the nation’s largest provider of property and ownership data and title automation solutions, announced the release of its new white paper, “Title Search Automation: Reality, Risk, and Responsibility of AI,” exploring how artificial intelligence is reshaping title workflows — and where trusted data infrastructure remains essential.

“Insurable title requires much more than access — it requires trusted data infrastructure and human expertise to simplify complex information. Only when that foundation of credible, verified data is in place can AI truly perform.”

As AI adoption accelerates across the real estate ecosystem, it raises a critical question: can AI access to public records alone produce reliable, insurable title? The paper finds that, while AI can improve speed and workflow efficiency, accurate title search and decisioning still depend on normalized data, title plant infrastructure, and rigorous validation processes developed over decades. AI alone cannot meet the industry’s standards for accuracy, consistency and reliability.

“Insurable title requires much more than access — it requires trusted data infrastructure and human expertise to simplify complex information. Only when that foundation of credible, verified data is in place can AI truly perform at the level the industry demands,” said Annette Cotton, chief data officer at DataTrace. “We’re at the forefront of deploying AI to help the industry move faster, but speed without accuracy does not meet the standard for insurable title. The real question is whether the underlying data is complete, connected and validated well enough to support confident, defensible decisions.”

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Among the paper’s key findings:

  • AI outputs are only as reliable as the quality, structure, and context of the data environment in which they operate
  • Public jurisdictional and court records provide an essential public index of recorded transactions, but function as a system of notice and do not validate the accuracy, completeness, or legal validity of recorded documents needed for insurable decisioning
  • Title plants transform disparate public records into reconciled, property-centric, decision-ready data sets, providing a more complete property-level analysis compared with public records alone
  • Title agents, real estate attorneys and title underwriters remain essential to interpreting data, resolving inconsistencies, and addressing off-record risks that impact insurability and ownership rights
  • State-by-state regulatory frameworks introduce legal and compliance requirements beyond the reach of AI and automation solutions
  • Long-tail title risk often stems from common data inconsistencies repeated across millions of transactions over time, making risk systemic, not driven by edge cases.

When applied across millions of residential real estate transactions annually, even small inconsistencies—when left unvalidated—can have meaningful impact. A 1% variance in data accuracy applied to 5 million transactions, which is similar to the long-run annual total existing home sales in the U.S., could create up to 50,000 instances of inaccurate title. These issues don’t emerge immediately, but instead surface over a five- to 10-year period as properties are refinanced, sold or litigated.

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“There is no mechanism for AI alone to deliver complete, accurate and insurable title from public records, because the record itself is not complete or verified,” Cotton added. “That’s why the future of insurable title is not AI by itself, but AI powered by structured, validated data and combined with human expertise that simplifies these complex inputs into actionable information.”

Through its title plant network, standardized datasets, cross-source validation, and integration into customer workflows, DataTrace transforms fragmented, notice-based public records into structured, normalized, and validated datasets—enhancing, rather than replacing the public record. The company currently delivers normalized datasets across more than 1,850 U.S. jurisdictions and maintains a document library of more than 8.5 billion recorded document images to support title production and automation at scale.

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Dialpad Named a Leader in the Aragon Research Globe™ for Intelligent Contact Centers for SMB, 2026

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Dialpad Named a Leader in the Aragon Research Globe™ for Intelligent Contact Centers for SMB, 2026

Dialpad Logo

Recognition Highlights Dialpad’s AI-Native Platform and Unified Approach to Customer Communications

Dialpad, the leading AI-powered customer communications platform, has been named a Leader in the Aragon Research Globe™ for Intelligent Contact Centers for SMB, 2026. The Aragon Research Globe is an independent evaluation of providers that are reshaping the contact center market through Generative AI and virtual agent technology. The recognition validates Dialpad’s unified platform approach and its continued investment in AI-native architecture.

“We didn’t bolt AI onto a legacy system. We built an AI-native platform purpose-built for how businesses actually operate.” Craig Walker, Co-founder & CEO of Dialpad

The Aragon Research Globe evaluates providers across strategy, performance, and market reach. Dialpad’s Leader positioning reflects its purpose-built AI capabilities, strategic partnership with Google, and expanding integrations with platforms including Salesforce.

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Aragon cited Dialpad’s unified platform, which brings together Dialpad Support, Dialpad Sell, Dialpad Connect, and AI Agents into a single AI-driven system. Key capabilities highlighted in the report include:

  • AI Recap for conversation summaries
  • AI Playbooks for real-time agent guidance
  • AI Scorecards for automated quality evaluation across 100% of calls
  • AI CSAT with Explanations for scoring and surfacing key drivers behind customer satisfaction

“Being named a Leader by Aragon Research is a testament to the platform approach we’ve taken since day one,” said Craig Walker, Co-founder and CEO of Dialpad. “We didn’t bolt AI onto a legacy system. We built an AI-native platform purpose-built for how businesses actually operate. With agentic AI now enabling autonomous customer workflows, we’re just getting started.”

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Dialpad’s Agentic AI platform enables customers to build autonomous multi-agent workflows for voice and chat with no code. These interconnected AI agents go beyond basic assistance, understanding complex requests, managing ambiguity, and securely connecting to external business tools to execute multi-step processes like booking appointments or updating records. Equipped with built-in governance, safety controls, and pre-built industry skill packs, the platform allows companies to shift from generating insights to autonomously resolving customer issues.

“The ICC market has shifted, and with a focus on Generative AI to power virtual agents, the time is now to transform the contact center,” said Jim Lundy, CEO and Lead Analyst at Aragon Research. “For buyers, modernization and automation are key priorities.”

Dialpad’s momentum continues to accelerate. The company has surpassed $350M in ARR and serves more than 40,000 business customers, including Randstad, Nasdaq, T-Mobile, Motorola Solutions, and Netflix. To date, Dialpad has delivered nearly 1 billion AI Recaps across its platform.

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Organizations Expand Use of Agentic Analytics as Qlik Customers Bring AI-Driven Decision Workflows into Production

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Pythian Sharpens Focus on Production AI and Expands Leadership in the UK

Qlik

Early deployments combine Qlik’s analytics engine, curated knowledge, and governed data with transparent AI reasoning to support operational decision-making.

Key takeaways:

  • New capabilities expand the agentic analytics experience: Qlik recently introduced Discovery Agent, extending its agentic analytics platform and giving organizations new ways to operationalize AI-driven insights across analytics and decision workflows.
  • Global leaders are putting agentic analytics into practice: Companies including Compass Healthcare, Malmo Redhawks and Bystronic Group are deploying Qlik’s agentic analytics capabilities to bring trusted, explainable AI into real business processes.
  • Open integration brings governed analytics into AI assistants: Through its Model Context Protocol (MCP) server, Qlik enables third-party assistants and AI agents to securely access Qlik analytics and governed enterprise data, expanding how teams interact with insights across applications and workflows.

Organizations are beginning to operationalize agentic analytics across real decision workflows with Qlik Answers®, hosted on Qlik Cloud®, as the unified conversational interface. Qlik is seeing growing adoption of its agentic analytics capabilities as customers deploy them in production environments, bringing trusted, AI-driven insights directly into everyday business processes.

Introduced earlier with the general availability of agentic analytics and the launch of the Model Context Protocol (MCP) server for third-party assistants, these capabilities enable organizations to combine AI reasoning with governed analytics and curated enterprise knowledge. In March, Qlik expanded these capabilities with the general availability of Discovery Agent. Together, they represent a shift toward AI systems that don’t just generate responses, but can analyze trusted data, explain their conclusions and integrate directly into operational workflows.

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“Organizations are looking for AI that doesn’t just provide answers, but that can reason through complex data and clearly display the reasoning,” shared Brendan Grady, General Manager, Analytics Business Unit at Qlik. “What we’re seeing now is organizations putting agentic analytics into real workflows, connecting AI reasoning with trusted data and governance so teams can confidently act on insights.”

Customer Perspectives

  • Max Mosky, SVP, Strategy & Innovation, Compass Healthcare: “The beauty of Qlik Answers is that it makes both our documentation and structured data accessible through a conversational interface. Instead of spending time searching for information or analyzing data, teams can stay focused on driving outcomes for our business.”
  • Andreas Hadelöv, Assistant General Manager, Malmö Redhawks: “In elite sport, there is no shortage of data. The hard part is making it useful in the moment and consistent across the organization. What is promising here is the open way Qlik is connecting analytics to emerging assistants and agents, because that gives teams a realistic way to experiment and evolve without rebuilding everything around one vendor.”
  • Stefan Heinz, Senior BI Analytics Specialist, Bystronic Group: “We saw the potential for Qlik Answers immediately. We easily connected it to SharePoint, and within 15 minutes, we had a chatbot running. People were already impressed with what they saw.”

These early implementations illustrate how agentic analytics can help teams move from insight to action faster by embedding reasoning-based AI directly into analytics and decision processes. By grounding AI outputs in governed data products and the associative logic of the Qlik Analytics Engine, organizations can maintain transparency, explainability, and consistency with established business logic.

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As organizations continue to move from AI pilots to production deployments, Qlik is expanding its agentic ecosystem with additional agents focused on areas such as data discovery, data quality, and pipeline monitoring, along with broader integrations through the Model Context Protocol.

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New Omdia White Paper Highlights Growing Identity Risk as Deepfake and Credential Attacks Rise

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New Omdia White Paper Highlights Growing Identity Risk as Deepfake and Credential Attacks Rise

Recommends continuous and holistic approach to effectively combat
identity-driven threats targeting workforce, third parties, and customers

ID Dataweb, a recognized leader in identity threat detection and risk mitigation, announced the availability of a new industry white paper from technology research and advisory group Omdia titled “Controlling Identity Risk: Detecting and Mitigating Identity Threats.” The paper examines how attackers exploit weak, stolen, or otherwise compromised credentials across customer, third-party and workforce workflows, and why enterprises need a holistic approach to managing identity risk.

The report highlights that traditional identity and access management (IAM) approaches are no longer sufficient against threat actors armed with stolen data and increasingly sophisticated social engineering tactics. It presents an identity verification maturity model that progresses from credential-only authentication to step-up authentication, point-in-time identity verification (IDV), and ultimately continuous identity threat detection and risk mitigation.

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The advent of identity threat detection and risk mitigation

Identity threat detection and risk mitigation goes beyond IDV by analyzing the broader pattern of transactions associated with a credential, as well as activity across other credentials in the environment. It incorporates a feedback loop that enables continuous learning and refinement of the decision engine. This approach integrates adaptive identity verification, behavioral analytics, device and credential intelligence, and risk scoring to identify and mitigate threats in real time.

What to look for to effectively combat identity-driven threats

Identity use cases are diverse and often span multiple teams within an enterprise, each with distinct objectives and risk tolerances. To be effective, organizations must avoid siloed identity security strategies that optimize for individual teams but leave the enterprise exposed overall.

The report emphasizes the importance of solutions that provide, at minimum, the following capabilities:

  • Flexible risk detection and orchestration
  • Broad access to authoritative identity data sources and risk signals
  • Resilience across infrastructure, data, and identity verification services
  • Privacy preservation

This holistic approach enables organizations to deploy a single solution that integrates across multiple enterprise use cases—including customers, third parties (such as contractors and suppliers), and workforce—while reducing complexity, cost, and risk.

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“Identity risk is no longer confined to a single login, transaction ,or device,” said Dave Coxe, Co-founder and CEO at ID Dataweb. “Organizations need a unified approach that can continuously verify the person behind the credential across the full identity lifecycle without adding friction for legitimate users.”

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Nasuni Unveils Expanded Strategy, Brand, and Platform Enhancements for File Data Activation to Help Maximize AI Investments and Productivity

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Nasuni Unveils Expanded Strategy, Brand, and Platform Enhancements for File Data Activation to Help Maximize AI Investments and Productivity

As AI Adoption Accelerates, Hardware Costs Rise, and Distributed Teams Rely on Resilient File Access, Nasuni Delivers the Foundation Enterprises Need

Nasuni, a leading unstructured data platform for enterprise teams and AI, unveiled its expanded brand and product strategy (including new Active Everywhere and AI Activate offerings), reflecting its evolution to support the future of collaborative work. Building on recent momentum, from the acquisition of Resilio, to the opening of a new innovation center, and an expanded multicloud ecosystem, Nasuni is investing across the business to meet the operational needs of its customers in the AI era.

As enterprises adopt AI-driven workflows across distributed teams, they face infrastructure volatility, rising hardware costs, data governance challenges, and ransomware threats. The operational file layer – where critical data like designs, financial records, project documentation, and media assets live – has become more mission-critical than ever.

“The enterprise technology landscape is at an inflection point, and our platform’s core architecture was built for this moment,” said Sam King, CEO of Nasuni. “Nasuni has been a pioneer in cloud file storage since its founding. With built-in permissions, versioning, protection, and a global namespace, we are now also uniquely designed to power enterprise work in the AI era. We are proud to support over 1300 customers across industries that impact our day-to-day lives such as manufacturing, life sciences, AEC, energy, and media. Our enhanced brand identity, platform capabilities, and recent investments reflect our commitment to those customers and our dedication to bringing leading solutions for unstructured data management to the market.”

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A Brand for the Next Era of Enterprise Work

Nasuni’s new brand marks the company’s evolution from cloud file storage innovator to the unstructured data platform for enterprise teams and AI. The new identity reflects this expanded strategic mission and a belief that the best outcomes happen when enterprise teams are empowered by trusted data and supported by AI on the same governed foundation. Central to this evolution, Nasuni will put its customers at the heart of every story, celebrating the work they do and the impact they make across the industries they serve.

“As we scale our global operations, a secure and well-governed data foundation is essential,” said Dan Poon, IT Infrastructure & Security at Marmon Crane Services (a Berkshire Hathaway company). “We are focused on improving how operational data is accessed and leveraged across regions to drive efficiency and support our AI and automation strategy. Nasuni is a strategic partner in helping us unify and manage unstructured data, enabling faster access to critical information while maintaining the governance, security, and compliance standards our business demands.”

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New Platform Capabilities: Faster Teams, Smarter AI, One Trusted Foundation

Nasuni is introducing two new platform capabilities designed to make enterprise teams more productive and give the AI systems that support them governed access to the same trusted file data foundation.

  • Resilio Active Everywhere v6 (Preview Q2, GA in Q3 2026):
  • v6 of the Active Everywhere solution enhances integration with the Nasuni platform, delivering edge teams LAN-speed access to governed file data without WAN optimization appliances, or proprietary caching hardware broadly across the Nasuni customer base. Operating under Nasuni’s existing namespace, permissions, and governance, Active Everywhere can simplify edge infrastructure, eliminating hardware costs that are rising fast.
  • AI Activate (invite-only preview Q2, GA in Q4 2026): AI Activate extends the value of the Nasuni platform to AI agents and large language models with the same governed, permission-aware access that enterprise teams rely on every day. Via Model Context Protocol (MCP), any authorized AI tool can discover, read, and act on file data within existing trust boundaries without separate data pipelines, data copies, or new infrastructure. AI works directly on file data, because Nasuni’s core architecture is also uniquely suited for building data pipelines for AI.

“The era of solving file infrastructure problems with more hardware is over,” said Nick Burling, Chief Product Officer at Nasuni. “Supply is constrained, costs are rising, and enterprises need a better model. Nasuni takes a different path entirely: software-defined, cloud-native, providing the operational file layer where your data already lives. In addition, AI without trusted context creates noise and risk. Nasuni is designed to deliver permission-aware, continuously indexed file intelligence that AI can safely act on, grounded in the same source of truth enterprise teams depend on every day.”

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Infobip and Telescope Partner to Provide SMS & WhatsApp Product Offerings to Boost Audience Engagement

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Infobip and Telescope Partner to Provide SMS & WhatsApp Product Offerings to Boost Audience Engagement

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Together, Infobip and Telescope partnered with major entertainment awards programs to process global award voting.

Global AI-first cloud communications platform Infobip partnered with Telescope, the leader in real-time audience engagement, to deploy multiple fan engagement campaigns, including processing fan voting for American Idol, the Brit Awards and recent BAFTA Awards.

With their reach and availability on all mobile phones around the world, SMS and WhatsApp are a part of the most reliable messaging services and are a staple platform for businesses’ communication strategies. Their ability to deliver messages almost instantaneously makes them ideal channels for time sensitive campaigns, like award shows that need to quickly process viewer voting campaigns.

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“Across numerous industries like retail, finance, travel and more, SMS and WhatsApp are established, staple channels to dependably reach customers and intended audiences,” said Goran Juršić, Chief Growth Officer at Infobip. “Telescope has built something remarkable – turning millions of viewers into active participants in real-time. Our work with Telescope is only the latest use case to display how this reliable service can be deployed for effective two way communication or through additional channels as fan expectations evolve.”

Each year, Infobip processes billions of SMS & WhatsApp messages across its platform. While channels like RCS, and iMessage continue to gain traction as popular messaging channels, both channels with their exceptional engagement, high conversion rates, and strong ROI, continue to be a key component in omnichannel strategies. According to Infobip’s 2025 Messaging Trends Report, most brands are using SMS plus the most popular chat app in the region (WhatsApp, iMessage, etc.), to effectively engage with targeted audiences.

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With millions of people tuning into live TV competitions and shows, Telescope is known for bringing viewers directly into these programs in real-time through live voting, trivia, and interactive experiences for some of the most popular televised events. Through this partnership, Telescope uses Infobip’s SMS and WhatsApp product offerings to enhance fan engagement campaigns, ensuring viewers can participate in the action, regardless of where they are in the world.

“Our mission is to turn viewers into participants, and the key to doing that at scale is meeting the audience where they already are,” said Ori Nakar, Managing Director at Telescope. “Our partnership with Infobip allows us to offer a frictionless, highly scalable solution that removes traditional barriers to entry.”

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Pure IP Acquires Vive Communications to Enhance UcaaS Offering, an IT ExchangeNet Transaction

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Pure IP Acquires Vive Communications to Enhance UcaaS Offering, an IT ExchangeNet Transaction

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Vive Communications, an all-in-one VoIP and collaboration platform, has been acquired by Pure IP. Vive Communications was advised by IT ExchangeNet.

IT ExchangeNet, a leading M&A advisory firm serving mid-market VoIP, UCaaS, and IT-enabled businesses, today announced the acquisition of Vive Communications, a unified communications and collaboration solutions provider by Pure IP, a BCM One company, who is a global provider of voice, network and unified integration solutions for mid-to-enterprise businesses.

Founded in 2001, Vive built a strong reputation for delivering comprehensive UCaaS, VoIP, and contact center solutions to enterprises across the U.S. The acquisition strengthens Pure IP’s unified communications portfolio and expands its national presence, adding Vive’s deep technical expertise and customer-centric service model to its growing platform.

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“IT ExchangeNet was instrumental in facilitating this process, leveraging their deep industry expertise to identify qualified buyers from their global network,” said David Dart, founder of Vive. “The team was disciplined and methodical, working through every stage of the engagement to ensure a successful outcome.”

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Sandy Preizler, CEO of BCM One added “This acquisition strengthens UCaaSone and enhances our ability to deliver scalable, high-performance communications solutions built for today’s hybrid workforce.”

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Reckitt Accelerates Innovation with NIQ AI Insights, reporting up to 65% faster research

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Reckitt Accelerates Innovation with NIQ AI Insights, reporting up to 65% faster research

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Case study shows faster development and stronger-performing concepts

Zokera Introduces Creator-Led Commerce Platform for India’s Influencer Economy

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Zokera Introduces Creator-Led Commerce Platform for India’s Influencer Economy

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A new platform connecting creators, brands, and shoppers through performance-driven commerce, cashback rewards, and digital storefronts

Zokera, an emerging player in India’s rapidly growing creator economy, has introduced a platform designed to connect brands, creators, and shoppers through a unified, performance-driven commerce ecosystem. The launch reflects a broader shift in how digital commerce is evolving, moving away from traditional advertising-heavy models toward more trust-based, creator-led distribution systems.

The platform enables creators to build personalized digital storefronts where they can curate and share products with their audience. Through these storefronts, creators can earn commissions on successful purchases, creating a scalable and performance-based monetization channel. For shoppers, the platform offers curated recommendations from trusted creators along with cashback incentives, enhancing both discovery and savings. Brands, on the other hand, gain access to a network of creators and tools that allow them to scale partnerships while tracking measurable return on investment.

The introduction of Zokera comes at a time when digital advertising costs are rising significantly across platforms such as Meta and Google, making customer acquisition increasingly expensive for brands. As a result, businesses are actively seeking alternative channels that deliver better efficiency and performance. Creator-led commerce, which leverages trust and community-driven recommendations, is emerging as a viable solution to this challenge.

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Zokera addresses this shift by integrating affiliate infrastructure, creator commerce tools, and performance analytics into a single platform. This integration allows brands to move beyond fragmented influencer campaigns and instead adopt a more structured, data-driven approach to creator collaborations. At the same time, creators benefit from a unified system that combines content, commerce, and earnings tracking, eliminating the need to rely on multiple tools or platforms.

Early traction data indicates promising adoption of the platform. According to available information, Zokera has generated over ₹3.41 lakh in gross merchandise value (GMV) and onboarded more than 6,000 users during its initial phase. Notably, this traction has been achieved primarily through cashback-driven commerce, even before the full rollout of creator monetization features and brand subscription models. This suggests a strong underlying demand for performance-based shopping experiences in the Indian market.

One of the key features of the platform is the ability for creators to centralize their audience into their own structured “shop.” This approach reduces dependency on third-party social media platforms, where algorithm changes or account restrictions can significantly impact reach and earnings. By directing their audience to a dedicated storefront, creators can maintain greater control over their monetization strategy and build a more stable, long-term income stream.

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The platform also supports a wide range of use cases for different types of creators, including influencers, content creators, and Telegram-based deal curators. By enabling structured product listings, categorized deals, and customizable storefront layouts, Zokera allows creators to optimize their content-to-commerce flow. This not only improves user experience for shoppers but also increases conversion rates and overall earnings potential.

From a market perspective, India’s influencer marketing industry is experiencing rapid growth and is expected to reach significant scale in the coming years. Similarly, affiliate marketing and performance-based commerce are gaining traction as brands shift toward cost-efficient acquisition strategies. Platforms that combine these elements into a single ecosystem are likely to play a critical role in shaping the future of digital commerce.

Industry observers note that Zokera’s approach of combining influencer marketing, affiliate commerce, and cashback incentives into one platform aligns with broader global trends in social commerce. By focusing on performance-driven outcomes rather than vanity metrics such as impressions or likes, the platform positions itself as a solution for brands seeking measurable business impact.

Looking ahead, Zokera plans to expand its creator onboarding efforts across India, strengthen direct brand partnerships, and further develop its technology infrastructure, including advanced analytics and CRM tools. The company is also expected to explore opportunities for scaling its model into international markets as it continues to grow its ecosystem.

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Global Innovation Platform Plug and Play Launches First Startup Accelerator in Cyprus

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Global Innovation Platform Plug and Play Launches First Startup Accelerator in Cyprus

Plug and Play, the world’s largest innovation platform and venture capital firm, announced its first location in Limassol, Cyprus. The initiative is co-funded by the Republic of Cyprus through the Cyprus Deputy Ministry of Research, Innovation and Digital Policy and the Research & Innovation Foundation (RIF) with support from corporations, ASBIS, Tototheo, Mastercard, and ECOMMBX.

Plug and Play’s entry into Cyprus marks a significant milestone for the Eastern Mediterranean technology ecosystem. Cyprus is rapidly emerging as a leading European startup hub, supported by its strategic geographic location and targeted government initiatives. Founder-friendly tax incentives and streamlined startup visa programs make it an attractive base for globally mobile entrepreneurs. Cyprus offers a stable operating environment within the European Union, supported by a strong professional services sector and a high quality of life.

Headquartered in Silicon Valley and operating in over 60 locations worldwide, Plug and Play is the world’s most active startup accelerator and a leading global innovation platform. With a presence across more than 25 industries, including fintech, energy, and smart cities, the firm connects local ecosystems with international markets. By bringing its model of corporate innovation, startup acceleration, and venture capital to Cyprus, Plug and Play will connect the island’s fastest-growing startups with its network of more than 550 corporate partners and over 100,000 startups, supporting their global expansion.

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“Cyprus has everything it needs to become a strong innovation hub. It has a well-educated population, a strategic location connecting Europe, the Middle East, and Africa, and a government that supports technology and growth. At Plug and Play, we have seen how ecosystems like this develop and succeed. We are excited to be in Cyprus and to work with founders, investors, and local partners to build companies, create jobs, and support long-term growth.”
— Saeed Amidi, Founder & CEO of Plug and Play

“Cyprus is determined to see innovation deliver real benefits for people and businesses. This is why we are supporting the launch of Plug and Play in Cyprus, as part of our broader effort to strengthen entrepreneurship, support companies grow and connect our ecosystem with international markets. The initiative follows the meetings I held in the United States in April 2025, which highlighted the importance of partnering with premier global industry leaders and corporate stakeholders.

Plug and Play is a global innovation platform with a strong international presence and a proven track record in connecting startups, corporates and investors across markets. Its establishment in Cyprus, co-funded together with leading corporate partners, is a vote of confidence for our country and reflects a shared commitment between the public and private sectors to invest in innovation with real economic impact.

Through this partnership, we aim to connect Cypriot startups and researchers with global networks, know-how and markets, and to ensure the centre delivers tangible outcomes: internationally competitive companies, stronger innovation pipelines, and quality jobs for the people of Cyprus.”
— Nikos Christodoulides, President of the Republic of Cyprus

The accelerator is designed to support Cyprus-based startups in growing and scaling globally by providing mentorship, corporate connections, and investment opportunities. The three-month program will focus on high-growth verticals, including fintech and regtech, gaming, social and leisure, and shipping and energy.

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The official launch event will take place on April 7th in Nicosia, followed by an open call for applications. After a selection process, ten startups will be selected for the first batch, which will run from late May through September.

Selected startups will gain access to industry experts, Plug and Play’s global network of partners, potential venture funding, introductions to international investors, as well as mentorship sessions and workshops covering fundraising, sales, and global expansion.

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Hosted.com Introduces Website Builder to Support SMEs Creating Websites Without Coding

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Hosted.com’s Website Builder add-on is designed to help SMEs and startups create and manage professional websites without coding.

Hosted.com’s Website Builder provides a drag-and-drop editor designed to help freelancers, startups, and SMEs create and manage websites without needing prior coding or web design experience. The tool is available as an add-on to the company’s Web Hosting plans without requiring additional software or application downloads.

Small businesses want to build their own websites, but web development tools can be time-consuming and costly. Hosted.com’s Website Builder offers an easy, affordable way to create and manage sites.”

— Wayne Diamond

As more businesses look to build and manage their own sites internally, platforms that reduce complexity while maintaining flexibility and cost-effectiveness have become increasingly common.

Hosted.com’s Website Builder has been created to give businesses of all sizes the tools they need to design and launch sites through an intuitive, web-based visual interface. This enables customers of all skill levels to create a professional, fully functional site and manage content directly on-screen, without downloading additional software.

The platform includes more than 200 fully customizable templates designed for different industries and purposes. Clients are able to change layouts, colors, and content to match their branding and industry or specialty without needing to learn how to code or the often highly specialized skills required for web development.

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The text, images, widgets, and sections can be added and adjusted using the drag-and-drop editor, which gives live previews of the changes as they are made.

This approach allows site owners to see the adjustments instantly while editing, making it easier to experiment and organize content before publishing.

Customers can start with a small site and add pages and features as their needs change, allowing businesses to expand without moving to another plan or needing a complete redesign.

“Many small businesses want to build their own websites, but traditional development tools have a steep learning curve and can be very time-consuming, not to mention costly if developers need to be hired. Our Website Builder provides a simplified option so businesses can create and maintain their sites more easily,” said Wayne Diamond, CEO of Hosted.com.

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Several features are included to support website development and management.

The templates are mobile-friendly and automatically adapt to different screen sizes. This responsive design allows websites to display properly on desktops, smartphones and tablets, which is increasingly important as the majority of web traffic now comes from mobile devices and is a major ranking factor for SEO (Search Engine Optimization).

Speaking of SEO, the platform also includes built-in analytics features that allow businesses to track engagement and site performance. These tools provide information on visitor behavior and traffic changes, helping identify areas where content or structure may need refining.

For online stores, the Website Builder supports full e-commerce functionality. Businesses can create product listings, track inventory, and process payments through supported payment gateways.

As an add-on to Hosted.com’s cPanel Web Hosting plans, sites created with the platform run on its high-performance infrastructure, which includes security features such as SSL (Secure Sockets Layer) certificates, backups, intelligent malware protection and DDoS attack prevention, and a 99.9% Uptime Guarantee.

Combining website creation tools with hosting and domain registration can simplify launching a website while helping businesses manage their services. This allows customers to manage their site design, hosting setup, and domains through a single account without having to coordinate with multiple providers and accounts.

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