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IZEA Launches ZED: The Creator Economy Marketing Operations Platform Infused with AI

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Globe Newswire
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IZEA Launches ZED: The Creator Economy Marketing Operations Platform Infused with AI

IZEA Worldwide, a full-service creator economy agency, announced the launch of ZED, a creator economy marketing operations platform infused with AI. Built exclusively for IZEA’s employees and clients, ZED is specialized software that enables marketers to manage integrated creator campaigns at enterprise scale efficiently and effectively.

As creator marketing becomes a core strategic pillar, campaigns are growing more complex. Brands are managing hundreds of creators, across multiple platforms, with deeper integrations across content, media, and commerce with real-time performance expectations. Managing campaigns at scale can be challenging.

According to IAB’s 2025 Creator Economy Ad Spend & Strategy Report, brands cite identifying the right creators to partner with as their top challenge. Additionally, 39% of brands report that proving ROI is their biggest hurdle to measuring success.

Marketing Technology News: MarTech Interview With Fredrik Skantze, CEO and Co-founder of Funnel

To solve this problem, IZEA created ZED. The ZED platform allows brands to plan smarter campaigns, collaborate seamlessly with creators, automate execution workflows, measure performance in real time, and optimize continuously with AI. Aligned with IZEA’s standardized delivery process, ZED facilitates the management of all steps of a creator economy campaign in one platform.

“Think of ZED like Salesforce for the creator economy,” said Patrick Venetucci, CEO of IZEA. “Similar to how Salesforce enables sales teams to manage thousands of customer relationships, ZED enables marketing teams to manage hundreds of creators simultaneously — efficiently, intelligently, and at enterprise scale.”

IZEA Worldwide, Inc. (“IZEA”) is a full-service creator economy agency powered by our proprietary ZED technology, with a mission to to make Creator Economy solutions for marketers. We do this by lighting up the Creator Economy with IZEAs—our strategies, campaigns, and solutions that build brands and drive demand. Since launching the industry’s first-ever influencer marketing platform in 2006, IZEA has facilitated nearly 4 million collaborations between brands and creators.

Marketing Technology News: The Death of Third-Party Cookies Was Just the Start. Are You Ready for Consent Orchestration?

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Kargo Launches Closed Beta of Project KERA, an Agentic Media Buying Platform Built for Creative Performance

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Globe Newswire
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Kargo Launches Closed Beta of Project KERA, an Agentic Media Buying Platform Built for Creative Performance

Initial partners are The Hershey Company, travel media network Navigator, and Wpromote, spanning brand-direct, agency-led and hybrid-buying models

Kargo announced its closed beta of Project KERA, its new agentic media buying and creative engine, designed to transform how brands and agencies plan, create, activate, and optimize advertising across channels. Built as an intelligent orchestration system, Project KERA turns a single campaign brief into a fully executed, performance-ready media plan to unify creative, audiences, premium supply, and measurement in one connected platform designed for cross-channel, cross-workflow media buying.

From planning and creative development to activation and in-flight optimization, Project KERA continuously improves outcomes using real performance data and Kargo’s proprietary creative and contextual intelligence.

“The future of media buying isn’t about more tools, it’s about better decisions,” said Harry Kargman, Founder and CEO, Kargo. “We built Project KERA to fundamentally change how ideas turn into outcomes, uniting creative intelligence, premium media and execution into a single system that raises the standard for how the industry plans, buys, creates and measures performance.”

Marketing Technology News: MarTech Interview With Fredrik Skantze, CEO and Co-founder of Funnel

Early partners are already using Project KERA to test and shape how agentic media buying works in real-world environments, spanning brand-direct, agency-led and hybrid models.

From Brief to Business Outcome the Kargo Way

At its core, Project KERA is built to solve one of modern marketing’s biggest challenges: turning an idea or brief into measurable business results quickly and at scale. Brands and agencies can upload a brief in nearly any form, from a PDF or spreadsheet to a simple sentence of intent. Project KERA identifies what is ready, flags what is missing, and collaborates with teams to close gaps before launch.

Project KERA brings intelligence across every step of the process:

  • Planning & Orchestration Agents interpret campaign goals, channel requirements and performance objectives, ensuring each downstream decision stays aligned to outcomes.
  • Creative Agents generate, adapt, and assemble high-impact video and display assets across CTV, mobile, social, and the open web, tailored to each surface.
  • Creative Insights & Scoring evaluates every asset before it goes live using Kargo’s Creative Science® models trained on decades of performance data, delivering predictive scoring and actionable recommendations.
  • Audience & Contextual Intelligence maps messaging to real moments of attention using cohort-based contextual signals rather than cookies or generic segments.
  • Measurement & Optimization Agents track live performance against brand KPIs and continuously optimize creative, inventory, and distribution in real time.

Built on Kargo’s Creative Science®

Project KERA is powered by Kargo’s proprietary Creative Science, which is a combination of creative automation, predictive scoring, and performance insights built from years of real campaign data across premium environments. Before a dollar is spent, KERA helps brands understand how creative is likely to perform, why it performs that way, and how to improve it.

Once live, the performance insights ensure that every impression, interaction, and outcome make the next campaign smarter. The result is faster time to market, stronger creative quality and better performance across channels.

Flexible by Design

Project KERA adapts to how teams work. Buyers can choose between different levels of automation and control — from full end-to-end execution to collaborative, human-in-the-loop workflows — all powered by the same underlying intelligence. Its modular architecture also allows partners to integrate individual capabilities or leverage the platform holistically.

Early Partnerships

Project KERA is currently being tested across CPG, travel, and emerging brands, representing brand-direct, agency-led, and brand-with-agency buying models. Initial partners include The Hershey Company, travel media network Navigator, and Wpromote.

“With today’s media landscape, it’s increasingly important to keep creative, media, and measurement working in sync,” said Vinny Rinaldi, Vice President, Consumer Connections, The Hershey Company. “Working with partners like Kargo helps create a more connected approach, so teams can focus on what’s actually driving meaningful results for the business.”

“We’re thrilled to formally announce our first meaningful agentic buy in partnership with Kargo,” said Steve Rowbotham, Founder and CEO, Navigator. “This reflects our conviction that agentic AI represents the largest period of innovation in media buying since programmatic. By combining our strategic positioning in travel and exclusive data partnerships with Kargo’s creative intelligence, we’ve achieved exceptional results in early testing that we’re excited to scale across our client portfolio.”

“What’s exciting about Kera is the potential to move faster without sacrificing quality. If we can streamline how campaigns are launched and optimized, we can spend more time on the strategic decisions that actually move the needle,” said Skyler McGill, Head of Video & Programmatic, Wpromote. “That’s ultimately what matters to our clients.”

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Elev8 New Media Formalizes Bi-Coastal Footprint with New York City Expansion

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Globe Newswire
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Elev8 New Media Formalizes Bi-Coastal Footprint with New York City Expansion

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  • Brings together two of the country’s most influential media markets to position clients at the center of the national news cycle

Elev8 New Media (“Elev8”), an award-winning boutique public and media relations agency, announced its expansion into New York City, further strengthening its bi-coastal presence alongside its Los Angeles headquarters.

The formal expansion follows a soft launch in New York City in the fall of 2025, building on active client engagements and established relationships across business, financial, and industry media. Elev8 continues to see strong demand across the East Coast, particularly from high-growth and publicly traded companies seeking disciplined communications support in increasingly complex market environments.

“New York City has long been an important market for our clients and our work,” said Jessica Starman, Founder and Chief Executive Officer of Elev8 New Media. “We have built meaningful momentum there through consistent execution while continuing to scale our foundation in Los Angeles. This expansion allows us to be closer to the conversations that shape news flow and ensures our clients are positioned at the center of the media cycle.”

Marketing Technology News: MarTech Interview With Fredrik Skantze, CEO and Co-founder of Funnel

With a presence in both New York City and Los Angeles, Elev8 sits at the intersection of financial markets, media, and corporate storytelling, supporting clients as they navigate visibility, scrutiny, and evolving narratives in real time.

By operating across both markets, Elev8 strengthens its ability to deliver high-impact earned media results and drive integrated social media programs aligned with broader communications strategies. The firm works alongside internal teams and external partners, including investor relations, to ensure messaging remains clear, consistent, and durable across audiences.

Elev8 New Media is an award-winning boutique public relations firm specializing in earned media relations and corporate social media management. Founded in 2018, the firm partners with high-growth and publicly traded companies across technology, infrastructure, healthcare, and finance. Elev8 is known for its senior-led model, deep relationships across financial and business media, and ability to operate with speed, precision, and discipline.

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CookieYes Launches Cookie Policy Generator as Global Privacy Enforcement Intensifies

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PRNewswire
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CookieYes Launches Cookie Policy Generator as Global Privacy Enforcement Intensifies

Designed for growing businesses, the tool simplifies cookie disclosures and keeps policies aligned with real-time website changes

CookieYes, a global leader in consent management solutions, announced the launch of Cookie Policy Generator, a tool designed for startups, SMBs, agencies, and growing enterprises that need accurate, up-to-date cookie policies without complex legal processes.

With privacy regulations covering 80% of the global population and enforcement intensifying, businesses face growing pressure to communicate data practices. Many still rely on expensive legal counsel or generic templates that may not reflect actual cookie usage, creating compliance gaps and reputational risk.

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Cookie Policy Generator addresses this through automation. The platform scans websites to detect active cookies, categorizes them by purpose, and generates a clear policy tailored to the site’s configuration.

While many consent management platforms offer cookie policy generation as an add-on, Cookie Policy Generator is a dedicated standalone product. Built on CookieYes’s deep Consent Management Platform ( CMP) expertise, it delivers more detailed cookie classification data than both bundled CMP tools and standalone generators that lack consent management intelligence. The result is policies that automatically update based on real-time cookie changes and align with business requirements.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

The tool supports major regulations, including GDPR and CCPA, as well as frameworks such as Google Consent Mode v2, with multi-language support for businesses operating across jurisdictions. It integrates with the CookieYes CMP, creating a unified system for consent and policy management.

“Privacy is no longer just a legal checkbox—it’s the foundation of customer trust,” said Anvar T., Founder & CEO of CookieYes. “We built Cookie Policy Generator so businesses, from startups to enterprises, can communicate transparently with their users without needing legal expertise. When consumers understand how their data is used, everybody wins.”

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BQool: Bringing Enterprise-Level Amazon AI Advertising Solutions to Growing Brands

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World's First Union of AI Agents Stages Protest at Grand Central Terminal

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New AI-powered solution helps Amazon sellers reduce ACOS, automate campaigns, and scale performance with minimal effort and spend.

BQool announced the general availability of its AI-powered advertising solution, designed to simplify campaign management and help Amazon sellers improve performance with minimal effort.

For many sellers, advertising has become increasingly complex and resource-intensive. Success requires constant keyword research, bid adjustments, performance monitoring, and budget optimization, all while maintaining a healthy ACOS and driving sales. At the same time, competition across Amazon marketplaces continues to intensify. Rising cost-per-click rates, platform fees, and logistics expenses are placing additional pressure on businesses with limited time and expertise.

BQool’s AI advertising solution addresses these challenges with a one-click system that continuously analyzes large volumes of data and automatically optimizes campaigns. Tasks that once required dedicated teams can now be managed through a single, intuitive interface built for growing sellers.

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Trusted by top-performing brands, the platform is designed to reduce ACOS while improving overall campaign efficiency. By making advanced advertising technology accessible at just $99 per month, BQool is helping small and mid-sized sellers compete more effectively with larger, established brands.

A key feature of the solution is Auto-Harvesting, which automatically identifies and adds high-performing keywords to campaigns. Previously, sellers spent significant time researching and testing keywords, often with inconsistent results. Auto-Harvesting streamlines this process by continuously surfacing top-performing terms and applying them in real time, enabling faster and more effective optimization.

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With BQool, sellers can achieve:

  • Lower ACOS
  • Higher return on ad spend (ROAS)
  • Faster response to market changes
  • Smarter budget allocation
  • Significant time savings

By automating repetitive advertising tasks, the platform allows sellers to focus on building their products, brands, and customer relationships.

“Our goal is simple: help Amazon sellers solve the everyday challenges of advertising,” said Jonathan Low, CEO of BQool. “With AI bidding, automatic keyword harvesting, and smart budget allocation, we’re making it easier for sellers to manage ads and focus on growing their business for years to come.”

The release builds on strong results from businesses already using the platform.

Craig Menard, a private label Amazon seller, reduced ACOS by 50% while doubling sales. “BQool will take care of everything and that frees me up to do other things to grow the business,” said Craig.

Amazon reseller Nguyen Thi Nga achieved a 57% reduction in ACOS and 1,400% sales growth within six months. “ACOS dropped from 21% to 9%, and sales grew 1,400%. I don’t have to spend time managing multiple campaigns,” said Nguyen Thi Nga, Amazon reseller.

As e-commerce advertising becomes more competitive and fast-moving, sellers must respond quickly to changing data and trends. By expanding access to advanced AI-driven advertising, BQool enables sellers to adopt intelligent automation while maintaining control and visibility.

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MarcomJobsList.com Launches Game-Changing Job Board for Marketing & Communications Professionals

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MarcomJobsList.com Launches Game-Changing Job Board for Marketing & Communications Professionals

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Brian Phifer launches MarcomJobsList.com , a new job board connecting top marketing & communications talent with leading brands and agencies

MarcomJobsList, a new online job board dedicated exclusively to marketing and communications roles, officially launches, connecting top-tier professionals with leading brands and agencies. With hundreds of curated openings already available, the platform addresses the shift toward network-driven hiring, helping candidates and employers find the right match before roles ever hit mainstream job boards.

Marketing Technology News: MarTech Interview With Fredrik Skantze, CEO and Co-founder of Funnel

Brian Phifer, founder of Phifer & Company and MarcomJobsList, brings decades of experience helping marketing and communications professionals and brands connect efficiently. “Marketing and communications hiring is evolving—more roles are filled through networks and referrals than ever before,” said Phifer. “Our goal is to create a centralized, high-quality platform where talent meets opportunity efficiently, while helping companies access candidates they might otherwise miss.”

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The platform features:

Hundreds of live marketing and communications roles from global brands and agencies.
Easy-to-navigate listings for both candidates and recruiters.
Resources to help professionals advance their careers and employers optimize hiring.

For more information or to browse current opportunities, visit www.marcomjobslist.com

Professionals familiar with Brian Phifer and Phifer & Company can see the same high standards and commitment to results applied in this new platform.

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Swyft Filings Launches Business Formation OpenAI App To Start LLC Inside ChatGPT

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Moore Launches SimioAccelerate, an Agentic Fundraising Platform, to Accelerate Nonprofit Growth

Swyft Filings

Swyft Filings, a leading provider of online business formation services, today announced the launch of the Swyft Filings OpenAI App that enables entrepreneurs to form a new business, start an LLC, register a corporation, and handle essential formation tasks directly inside ChatGPT using OpenAI large language models (LLMs). This collaboration leverages artificial intelligence and generative AI to empower business founders with real time guidance, faster filings, and dramatically more intuitive access to business formation services.

The Swyft Filings OpenAI App is now available in the ChatGPT App Store, enabling millions of users across ChatGPT’s global AI platform to form an LLC, start a corporation, register an EIN, file a DBA, draft an operating agreement, and access expert business formation tools — all from a natural language AI assistant powered by OpenAI’s industry leading AI and LLM technology.

This partnership combines Swyft Filings’ deep formation expertise with OpenAI’s advanced generative AI and powerful language models to transform how entrepreneurs start, grow, and manage new businesses.

For years, people starting businesses have had to deal with complicated paperwork, long processes, and confusing legal rules when setting up a business or forming an LLC. The Swyft Filings OpenAI App changes this by bringing tools for business formation, legal compliance, and setup right into the ChatGPT interface. It uses AI, natural language understanding, and large language models developed by OpenAI.

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Entrepreneurs can now:
• Form an LLC, corporation, or nonprofit in any U.S. state
• Register a Doing Business As (DBA) or trade name
• Create and customize operating agreements
• File Articles of Organization or Incorporation
• Apply for an EIN (Employer Identification Number)
• Get AI-guided help with compliance
• Ask business formation questions and get expert answers through ChatGPT
• Check business name availability and explore trademark options

All of this is built into the Swyft Filings OpenAI App, which runs on GPT 4.5 and the latest ChatGPT features. It offers smart AI-driven advice for every step of starting a new business.

AI, LLM, and ChatGPT: Changing How Businesses Are Formed

The Swyft Filings OpenAI App uses large language models and generative AI to understand what users want, answer their questions in real time, and tailor the business formation process for them. ChatGPT’s natural language skills make tough legal language easier to understand, letting founders interact with AI like they would with a human expert—but faster, all day and night, and usually at a lower cost.

“Starting a business should feel as easy as asking ChatGPT a question,” said Jeff Mosler, CEO of Swyft Filings. “By combining our formation know-how with OpenAI’s AI technology, we’ve found a better way to help people launch LLCs, corporations, and other types of businesses.”

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Some key benefits powered by AI include:

• Conversational business formation — Ask detailed questions like “How do I register an LLC in Texas?” or “What’s the difference between an S Corp and LLC?” and get clear, accurate AI answers.
• Smart recommendations — The app looks at your goals and suggests the right business type, state, and documents.
• Automated form creation — AI builds forms, agreements, and filings to reduce mistakes and speed up registration.
• Real-time compliance checks — The AI makes sure filings meet the state’s legal rules.
• Instant licensing advice — Get suggestions on state licenses needed for your industry.

How the Swyft Filings OpenAI App Works Inside ChatGPT

Using the app is simple and designed for founders of all experience levels:

1. Open ChatGPT and add the Swyft Filings OpenAI App from the ChatGPT App Store.
2. Describe your business goals in plain language, for example: “I want to form an LLC for my digital marketing business.”
3. The AI starts guiding you right away, asking questions to pick the right business type, state, and legal needs.
4. Look over the AI-generated formation documents.
5. Approve and submit your filings with help from Swyft Filings’ expert team.
6. Track your business formation progress and get updates through ChatGPT.

Why This Matters: Making Business Formation Easier, Faster, and More Accessible

Starting a business can feel overwhelming. Choosing the right structure and meeting state requirements often causes delays, extra costs, and frustration.
The Swyft Filings OpenAI App tackles many of these challenges with smart automation and easy-to-use AI tools:

1. Easy LLC Formation with ChatGPT

• LLCs are popular because they offer liability protection, tax options, and simple management. Still, paperwork and rules can be a barrier.
• With this app, users can:
• Compare LLC, S Corp, and C Corp options using AI
• Create LLC operating agreements with natural language prompts
• Check if their business name is available with AI help
• Prepare and file Articles of Organization
• AI helps reduce errors that often cause delays.

2. Corporation Registration Made Simple

• For startups wanting investment, growth, or stock options, a corporation is often the best choice. The app helps with:
• Writing bylaws with AI support
• Filing Articles of Incorporation
• Assigning shares and directors
• Understanding compliance rules
• ChatGPT’s AI adapts answers to each founder’s situation.

3. Registering DBAs, Fictitious Names, and Trade Names

• Entrepreneurs can quickly file DBAs or trade names by just talking to ChatGPT: “Help me register a trade name for my boutique in Texas.”
• The AI guides you through forms, fees, and timelines step by step.

4. EIN and IRS Compliance Help

• An EIN is necessary for hiring, banking, and taxes. The AI app helps users:
• Know when they need an EIN
• Fill out and submit the SS-4 form
• Answer IRS questions correctly
• This automation clarifies a process that can be confusing.

5. Business License and Permit Guidance
• Licensing rules vary by industry and location. The app uses AI to figure out:
• If a professional license is needed
• Local and state permit rules
• When to renew and reminders for compliance
• This helps founders stay on track from day one.

AI Plus Human Expertise: A Balanced Approach

While the AI app offers strong support, Swyft Filings still relies on human experts:

• Swyft Filings specialists review filings before submitting them
• Support teams assist users through chat or email
• The AI handles routine tasks, and humans make sure everything is accurate

Industry Impact: What This Means for Entrepreneurs Everywhere

The Swyft Filings OpenAI App marks a new phase where AI and legal/business services come together to make starting a business fairer and easier. Founders who once needed attorneys or manual filing help can now use smart AI tools to lower costs and cut complexity.

Global Reach

• Available worldwide through ChatGPT, the app supports:
• First-time founders
• Solo entrepreneurs and freelancers
• Small business owners in underserved areas
• Remote and global teams
• Students and innovators

Encouraging Growth and Innovation

With tasks like forming an LLC, getting an EIN, and handling licenses automated, founders can focus on growing their business, developing products, finding customers, and increasing revenue — not on paperwork.

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Natural Intelligence and JD Power Partner to Launch Next-Gen Auto Insurance Marketplace

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Natural Intelligence and JD Power Partner to Launch Next-Gen Auto Insurance Marketplace

Collaboration combines AI-driven comparison technology with trusted consumer intelligence to deliver a superior shopping experience and high-intent customer acquisition

Natural Intelligence, a global leader in performance marketing, and JD Power, a proven leader in business-critical data and intelligence, announced a strategic partnership to launch a new auto insurance marketplace.

The initiative is designed to elevate how consumers shop for coverage and how car insurance brands connect with customers. The marketplace will integrate Natural Intelligence’s AI-driven comparison technology with the deep understanding of consumer behavior from JD Power.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

By combining these strengths, the companies aim to create a more intuitive and transparent platform where drivers can compare policies, understand their options, and choose coverage with greater confidence.

For auto insurers and industry players, the partnership creates a new, high-quality distribution channel focused on measurable performance. The marketplace is built to align insurance brands with the right consumers, ensuring shoppers can quickly find options that match their specific needs while brands access a stream of high-intent, ready-to-buy customers.

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Jonathan Edelshaim, CEO of Natural Intelligence: “Partnering with an industry leader like JD Power is a significant milestone that validates our vision for the future of digital decision-making. We are eager to bring this collaboration to life, creating a marketplace where technology meets trust. This initiative will not only deliver a superior, innovative experience for consumers but also drive sustainable, high-value growth for our partners in the auto insurance sector.”

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Jotform Launches in ChatGPT App Marketplace for AI-Powered Form Creation and Insights

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Jotform Launches in ChatGPT App Marketplace for AI-Powered Form Creation and Insights

Jotform App in ChatGPT Users Can Now Create and Analyze Jotform Forms With AI

A new Jotform app in ChatGPT enables users to create forms and retrieve form responses directly using natural-language prompts, all without leaving the conversation. This means users can spend even less time creating forms and more time acting on results.

“As the most AI-forward online form platform, we couldn’t imagine a better app in ChatGPT,” said Aytekin Tank, founder and CEO of Jotform. “This new Jotform app in ChatGPT makes working with forms feel as easy as having a conversation.”

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Key Features:

  • Create intricate forms that are fully designed with just a single prompt. Edit the same form within the Jotform app in ChatGPT for full customization.
  • Retrieve all of your form responses directly within the Jotform app in ChatGPT, presented in a clean, organized table. Stay up to date without needing to login to Jotform.

The Jotform app in ChatGPT joins a growing ecosystem of apps in ChatGPT, which allow users to interact with the tools they already use.

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The release builds on Jotform’s investment in AI. Throughout 2025 Jotform launched a number of AI Agents for its users to offer faster, customizable customer support. The company made agents available through Gmail, Instagram, WhatsApp, and several other channels.

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Feroot Introduces Industry-First AI-Powered Consent Audit to Verify Compliance Across Websites and Mobile Apps

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Feroot Introduces Industry-First AI-Powered Consent Audit to Verify Compliance Across Websites and Mobile Apps

Feroot - Cybersecurity Excellence Awards

New DXComply capability enables enterprises to enforce consent and preference policies across websites and mobile apps while maximizing existing CMP investments

Feroot Security announced the availability of AI-powered consent audit as a core capability within DXComply, its digital experience privacy compliance product. DXComply is the first solution to deliver automated, continuous consent audit across both websites and mobile applications — the complete digital experience layer where users interact with brands and share sensitive personal data. By harnessing AI to audit consent behavior at scale, Feroot allows enterprises to achieve continuous consent and preference compliance, which would be unachievable manually.

The announcement comes as organizations face mounting enforcement pressure despite significant investments in consent management infrastructure. The California Privacy Protection Agency has issued fines and enforcement actions under the California Privacy Rights Act against companies with established consent management programs in place, citing failures to enforce consent policies consistently across digital properties. Similar enforcement trends are accelerating across jurisdictions operating under the General Data Protection Regulation, Brazil’s Lei Geral de Proteção de Dados and other major privacy frameworks.

The pattern of enforcement reflects a structural limitation in how organizations currently manage consent. Consent management platforms, or CMPs, are an essential foundation for any privacy compliance program — establishing the consent framework, managing preference records and presenting required notices to users. However, CMPs cannot audit themselves. They cannot verify that consent banners on individual pages are correctly configured, confirm that third-party scripts on mobile applications are not firing before consent is granted, or generate the continuous, page-level audit evidence that regulators are increasingly requiring organizations to produce. The result is a gap between what a consent policy states and what occurs at the point of user interaction — a gap that regulators are actively examining.

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“A CMP tells an organization what its consent policy says,” said Ivan Tsarynny, chief executive officer of Feroot Security. “It does not tell organizations whether that policy is being enforced on every page of a website and every screen of a mobile app, in real time. DXComply audits every page accepting cookies to ensure behavior and policy are aligned. That is what regulators are examining.”

DXComply Consent Audit: Continuous Verification Across the Full Digital Experience Layer

DXComply’s AI agents continuously scan every page and screen across an organization’s websites and mobile applications, delivering a comprehensive and always-current view of consent compliance. The capability includes:

• Continuous audit and enforcement of cookie consent controls across every page of websites and mobile applications, automatically detecting consent violations, missing consent banners and non-compliant tracking behavior
• Real-time verification that user consent preferences are being honored by first-party and third-party scripts, pixels, tags and tracking technologies — ensuring those technologies fire only when and where consent has been granted
• Detection of pre-consent script execution and unauthorized tracking activity the moment it occurs
• Automated jurisdictional mapping across applicable regulations, including GDPR, CCPA/CPRA, LGPD, PDPA, POPIA, PIPEDA and HIPAA
• Continuous generation of jurisdictional audit trails documenting consent activity across all monitored properties, designed to support regulatory inquiries and internal compliance reviews without requiring manual audits
• Real-time alerts to compliance and security operations teams when consent configuration drifts or new violations are detected

Marketing Technology News: The Death of Third-Party Cookies Was Just the Start. Are You Ready for Consent Orchestration?

DXComply goes beyond consent audit to provide a complete AI-powered privacy compliance solution. DXComply’s AI agents continuously discover and inventory every page, script, and data flow processing sensitive user information across an organization’s entire web and mobile footprint — inspecting data in motion to detect and block non-compliant data collection, sharing, or exfiltration, and delivering prioritized risk alerts to GRC and SecOps workflows for fast remediation. DXComply is Feroot’s solution for managing and enforcing privacy policies at the digital experience layer, providing continuous visibility, automated enforcement, and audit-ready evidence that organizations need to prove compliance every day, not just at audit time.

“Organizations have made significant investments in consent and preference management,” Tsarynny said. “DXComply provides the operational layer that validates those investments are working as intended — across every website and mobile app, in every jurisdiction. When consent configuration on a particular page or mobile screen is not functioning correctly, the system identifies the issue so it can be corrected. That directly affects opt-in rates, preference data quality, and the return on existing consent infrastructure.”

Maximizing ROI From Consent and Preference Management Investments

DXComply is designed to work alongside existing CMP deployments from vendors including OneTrust, Cookiebot, and TrustArc, extending the value of those investments by providing continuous verification of enforcement across an organization’s full digital footprint. By identifying pages and screens where consent configuration is not performing correctly for a given jurisdiction, or where preference signals are not being honored by downstream scripts and tags, organizations can make targeted corrections that improve opt-in rates, strengthen preference data quality, and increase the return on existing consent and preference management infrastructure.

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Lattice Acquires Mandala Technology, Advancing the New Way to Work with People + AI

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Lattice Acquires Mandala Technology, Advancing the New Way to Work with People + AI

Founder Tarun Galagali joins to bring AI-native capabilities into Lattice’s intelligent people platform

Lattice, the best-in-class people platform where people and AI succeed together, announced the acquisition of Mandala’s AI-native coaching technology and the addition of its founder, Tarun Galagali.

This acquisition is fundamental for Lattice to build its AI-native future and gives significant momentum in Lattice’s People + AI strategy. Lattice continues to lead the integration of AI with performance management in service to its customers – and helping them no matter where they are on their own AI journey.

Mandala’s founder, Tarun Galagali, will be responsible for leading the development of new AI-native capabilities in Lattice’s people platform. This enables Lattice to serve customers at all stages of AI adoption – from beginners to advanced users.

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At Mandala, Galagali trained thousands of leaders across top universities, companies, and high-growth startups including: UC Berkeley, Ohio State University, Grow Therapy, Pendo, Google, and Microsoft. His methodology is grounded in neuroscience, developed in close collaboration with Dr. Michael Platt, Head of Wharton’s Neuroscience Initiative.

This acquisition builds on the company’s existing foundation of performance data, innovations, and trusted engagement insights that help managers grow, lead, and succeed –including its Lattice AI Agent that aligns teams and coaches managers in the flow of work. By being the first to build AI-native solutions that incorporate data for on-demand reviews and calibration, Lattice helps free up time for managers to be more connected, insightful, and impactful leaders.

“Most platforms tell you what happened. We’re building the layer that tells you what to do next. By bringing AI-native capabilities directly into the platform, we’re helping managers lead better in real time by connecting people performance to business outcomes in a way that’s never been possible before. This is how we make work meaningful for everyone,” says Sarah Franklin, CEO of Lattice.

“Tarun’s pioneering work represents exactly the kind of innovative thinking that will drive step-level change not just for Lattice, but for the HR and performance management industry entirely,” says Franklin.

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Market significance
Gartner projects that by 2030, 50% of current HR activities will be AI-automated or performed by AI agents, fundamentally transforming HR’s work, roles, and workflows. As of January of last year, 61% of HR leaders are in advanced stages of implementing generative AI – a dramatic leap from just 19% in 2023 – and 82% planned to deploy agentic AI capabilities over the last year.

Unlike traditional solutions that provide outdated, rearview approaches to performance management, Lattice gives managers real-time, actionable insights grounded safely and securely in company context. Now with the acquisition of Mandala’s technology, Lattice creates the industry’s first AI-native people intelligence platform.

“Lattice has already built an incredible suite of products – a proven platform that thousands of HR leaders already trust,” said Galagali. “What I’m excited to continue building is an AI-native intelligence layer grounded in neuroscience and designed to feel human: the piece that translates people data into actual behavior change and leadership evolution.”

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SEOtive Launches AI-Powered SEO Services to Enhance AI Search Visibility

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SEOtive Launches AI-Powered SEO Services to Enhance AI Search Visibility

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SEOtive Launches Advanced AI-Powered SEO Services to Boost Organic Traffic, Enhance Search Visibility, and Drive Sustainable Digital Growth

SEOtive announced its smart AI-based SEO services and will help companies increase the visibility of their presence on the Internet, streamline search processes, and generate sustainable organic traffic in a world where Internet competition is growing and getting smarter.

The strategy that used to be adequate for SEO is no longer adequate as search engines grow rapidly and embrace the philosophy of artificial intelligence and generative search. The new AI-based solutions at SEOtive, characterized by strong data processing, intelligent robots, and manipulated optimization, will enable companies to stay at the center of the algorithmic shift and achieve long-term growth.

The company provides an AI SEO service that leverages several fundamental functions, including advanced keyword search, technical SEO optimization, AI-driven editorial policy, competitor analysis, and search intent optimization. These products enable brands to rank at the top of search engines and provide users with meaningful, useful content.

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According to a spokesperson for SEOtive, businesses demand that AI in search develop rapidly to remain in the game. Our AI SEO services will blend human touch and intelligent technology, helping a brand increase awareness, attract high-quality traffic, and gain greater online presence.

The alternative to optimizing websites to attract new search experiences is the AI-based search engine offered by SEOtive, which also advertises AI-produced search results, voice search, semantic search algorithms, etc. The platform helps identify opportunities that traditional SEO tools miss in the big data of search results and user behavior indicators.

Start-ups, e-commerce brands, local firms, and international firms interested in increasing their online presence and search services in competitive regions could be offered new services.

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As organic search becomes increasingly popular among companies seeking to increase their online visibility, SEOtive will be able to provide larger-scale SEO services that adapt to the ever-changing search landscape without affecting outcomes.

If businesses would like more information about the AI SEO Services provided by SEOtive, they can visit the company’s website for more details.

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New Data: AI Hasn’t Saved Miserable CX Teams After All

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New Data: AI Hasn’t Saved Miserable CX Teams After All

Despite massive investments in AI tools, new research from Front shows most B2B teams are stuck paying high “Coordination Tax,” managing disconnected customer work behind the scenes

AI was supposed to make customer experience faster, easier, and more efficient. But for many B2B teams, it’s doing the exact opposite.

That’s according to a study of 700 B2B customer service, operations, and account management leaders conducted by Front, a customer operations platform built for B2B complexity, for its new report, The Coordination Tax: The Invisible Line Item in B2B Customer Operations. The findings point to a largely ignored failure in modern customer support: the systems companies rely on weren’t built for how B2B work actually gets done. Layering AI on top has done little to solve the problem.

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The report finds the real challenge in B2B customer experience isn’t answering questions, like it often is in B2C, where requests are simple and come from a single channel. It’s in coordinating the people, systems, and context required to actually resolve them. In B2B, issues can originate anywhere and span multiple teams, leaving teams chasing information, switching tools, and aligning across the business just to move work forward.

“For years, companies have been sold the idea that faster responses and more automation would fix customer support,” said Dan O’Connell, CEO of Front. “But in B2B, customer issues don’t live in one inbox or one team. They cut across the entire business. Most support tools ignore that reality. So companies end up layering on more systems and more AI, while the real work of coordinating people, context, and decisions still happens manually. Teams are working around broken systems. AI won’t fix that. Until companies address the coordination gap, the problem won’t go away.”

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New data from the report shows just how widespread this breakdown has become.

Customer Teams are Experiencing Burnout, Time Wasted, and New Headaches

  • When AI breaks, coordination is usually the culprit. 24% said AI created more coordination work, 22% reported lost context during handoffs, and 20% saw requests routed incorrectly.
  • AI is everywhere and it’s creating new headaches. 93% of companies use AI in customer operations, yet 71% reported significant issues in just the past three months.
  • Teams spend nearly 3x as long coordinating work than solving customer issues. B2B organizations report spending three hours coordinating work for every hour spent resolving customer problems, a dynamic that has quietly become the norm.
  • Top performers are burning out. More than one-third of teams lost a high performer to “coordination burnout” last year.
  • Most companies aren’t even measuring the problem. 42% don’t track coordination at all, leaving the biggest source of inefficiency completely invisible.

Even as companies upgraded their tools and layered in AI, the research found the core work didn’t get easier. Resolution times improved on paper, but the effort required to solve complex issues stayed the same or increased. As systems multiplied, so did the need to jump between them, pushing more work into side channels like email, Slack, and meetings where critical context gets fragmented and lost.

While many organizations continue to struggle with coordination overhead, the report finds that one in seven organizations has flipped the equation—spending more time solving customer issues than coordinating them. These organizations are taking a different approach: building coordination into their systems, rather than layering on task automation.

“In B2B, customer issues bounce between support, operations, finance, and account managers before anyone can fully resolve them,” said Jakari Robinson at Flex-Tec. “Before Front, keeping track of that context meant digging through inboxes and Slack threads. Now we handle more than 700 customer emails a day with shared visibility across teams, so everyone sees the same conversation and we can resolve issues faster without things falling through the cracks.”

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Cotality Launches a Universal Connector for AI: Unveiling Its MCP Server and AI-Ready Property Intelligence

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Empowering property professionals to move beyond, with standardized, trusted intelligence for agentic workflows

Cotality™, a leading global property information, analytics, and data-enabled solutions provider, announced the launch of its Model Context Protocol (MCP) Server and AI-Ready Data assets. This introduces a “universal translator and connector” for the property industry. AI-ready data is a “translator” for AI models and agents to understand the meaning behind the values, while the MCP server is a “connector” for AI models and agents to connect to trusted property intelligence. This provides the standardized framework and precise intelligence required to move from AI from experimental chatbots to real-world, autonomous orchestration.

“Our clients want to rely on best-in-class Cotality data and analytics to enable fiduciary-grade AI that they can rely on.” -Devi Mateti, President, Cotality Enterprise Digital Solutions

As property professionals shift toward automation, Cotality is addressing a critical underlying challenge: ensuring data is AI-ready. Cotality’s data foundation fuels AI-powered outputs users can trust.

Data built for AI: translating property data into meaning

Cotality AI-ready data goes beyond data standardization. Each dataset is delivered with a semantic companion file, so AI systems understand not just what the data says, but what it means in real-world property decisions. This foundation enables high-fidelity AI outcomes – by supporting natural language queries, faster deployment, and secure, compliant use at scale.

The Universal Connector: grounding AI in facts, not assumptions

AI only delivers value when it is grounded in trusted data. The new Cotality MCP Server acts as a universal connector between AI models and Cotality’s trusted data foundation. Built on the Model Context Protocol, it allows AI systems and frameworks that accept the MCP standard to securely discover and retrieve exact property and location insights in real time.

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“Property data is historically fragmented, non-standardized, and complex, which often leads AI models to hallucinate and produce unreliable results. Our clients want to rely on best-in-class Cotality data and analytics to enable fiduciary-grade AI that they can rely on,” said Devi Mateti, President, Enterprise Digital Solutions at Cotality. “Our MCP Server, grounded in high-quality Cotality data and analytics, can empower true agentic-powered orchestration, enabling Clients to automate complex property workflow with verified facts, not best guesses.”

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The CoreAI™ Advantage: intelligence ready to act

By embedding adaptive CoreAI intelligence—powered by Google Cloud—into every layer of its solutions, Cotality ensures that property data is ready to act within a client’s secure environment. This ecosystem includes:

  • The Anchor with CLIP® ID: A persistent, single source of truth for every property record, eliminating manual matching.
  • AI-Ready Assets: All Cotality Property 360 datasets can be delivered with companion YAML files (following the Open Semantic Interchange (OSI) standard) that act as a “translator,” explaining the meaning behind data fields so AI can understand them without extra setup.
  • The Universal AI Plug (MCP): Securely connect your AI model of choice to real-time CLIP IDs, property details, climate risk assessments, and market trends with our native MCP server.
  • Instant Insights via Aly™: Ask Aly questions about any property and receive answers in seconds instead of hours (available in beta via Araya™).
  • GenAI Applications: Tools like Property Vision™ and MLS-Touch™ that apply generative intelligence to specific workflows.

Built for secure, scalable AI workflows

The Cotality MCP Server is designed for production-grade workflows, including underwriting, valuation, and risk analysis. It simplifies AI integration by providing a standardized, governed connection between AI systems and trusted data, helping reduce reliance on custom, one‑off integrations. This approach keeps data secure and under the client’s control, while ensuring traceability and compliance at every step.

By bringing these elements together, Cotality helps organizations move to the agentic AI era with focus on driving productivity, new value props, and faster time to market.

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SHIFT Communications Adds AI-Centric Growth-Stage Companies to B2B Technology PR Client Roster

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Pure IP Acquires Vive Communications to Enhance UcaaS Offering, an IT ExchangeNet Transaction

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Leia Inc., Symbotic, Signifyd and Exol select SHIFT as agency partner to build Performance Communications and PR programs

SHIFT Communications, an integrated PR agency with a specialization in B2B technology, announced the addition of multiple AI-focused technology clients to its roster. The Agency continues to be a strong partner for B2B technology and SaaS companies, delivering PR programs that strengthen category positioning and engage audiences across today’s fragmented media landscape.

New B2B technology PR clients

As AI adoption and competition accelerate across industries, technology companies are increasingly seeking strategic PR partners that can drive brand authority, differentiation beyond product offerings, and measurable business impact.

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The following companies partnered with SHIFT to achieve that through our Performance Communications programs in Q1 2026:

  • Exol: Robotic Logistics Platform™ combining advanced physical AI, intelligent software, and a nationwide fulfillment and transportation network
  • Leia Inc.: Creator of Immersity, a spatial AI technology platform that provides immersive experiences to virtually any device, allowing users to feel part of the scene
  • Signifyd: AI-powered fraud and abuse protection provider that deploys machine learning to help ecommerce brands increase revenue and establish trust that builds customer loyalty
  • Symbotic: AI-powered supply chain automation with robotic warehouse and logistics systems

SHIFT will support these growth-stage brands — along with other recent client wins including digital workspace market leader Citrix and payroll & HR services provider G&A Partners — with multichannel PR programs focused on industry & corporate storytelling, executive content, and AI answer visibility (also called GEO or AEO).

About SHIFT’s B2B Technology PR Practice

SHIFT partners with both growth-stage and market-leading B2B technology companies to strengthen category positioning and accelerate growth. Since 2020, the agency has supported clients through four IPOs, $1.38B in funding and successful exits via acquisition. It specializes in building credibility, demand and discoverability through:

  • Media storytelling & coverage
  • Executive thought leadership & content
  • Category leadership positioning & recognition
  • Owned data, industry & vertical marketing communications & PR campaigns
  • Communications support during company milestones & news moments

“Our clients are operating in highly competitive and rapidly evolving markets,” said Amanda Munroe, agency lead at SHIFT Communications. “They need more than press visibility. They need cohesive storytelling systems that strengthen positioning, build demand and create discoverability where buyers are tuning in. That type of outcome-focused programming is where we excel.”

  1. What industries does SHIFT Communications specialize in?
    SHIFT was founded as a high-tech PR agency in 2003. It has built deep experience and expertise across B2B technology sectors including AI, ecommerce, enterprise software, industrial, supply chain, web3 and workplace over the past 20 years.
  2. How does SHIFT support growth-stage B2B technology companies?
    SHIFT helps companies strengthen brand and business growth through omnichannel PR. The agency drives critical credibility, demand and discoverability through earned media coverage, owned content, social media storytelling and paid amplification.
  3. What differentiates SHIFT from other B2B tech PR agencies?
    SHIFT is known for media relations, but its Performance Communications approach — which purpose-builds multi-channel storytelling campaigns to help companies reach specific objectives — sets it apart. SHIFT also excels in measuring program impact and in creating owned data campaigns that boost brand attention and authority.
  4. What types of B2B technology companies does SHIFT represent?
    SHIFT works with startup, growth-stage and established technology clients, helping them strengthen positioning and scale their businesses. Its B2B tech and SaaS client experience includes Citrix, Checkr, GoDaddy, Resonate, Talkdesk, TELUS Digital and Vonage.

SHIFT Communications is an integrated PR and communications agency that turns PR into business impact for B2B Technology, Healthcare and Consumer brands. Our Performance Communications approach sets us apart by combining brand storytelling with purpose-built campaigns to create the demand, credibility, and discoverability businesses need to grow along with in-depth measurement on how they contribute to business outcomes.

Since 2003, SHIFT has helped global leaders and emerging disruptors shift ahead in their categories and goals. Clients who have partnered with us include Butterfly Network, Citrix, Included Health, McDonald’s, OneDigital, Talkdesk and Wedderspoon.

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Hightouch Launches Zero-Fee DSP Marketplace Solution to Unlock Offsite Media Margins

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Hightouch Launches Zero-Fee DSP Marketplace Solution to Unlock Offsite Media Margins

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Media networks can now onboard and list audiences to DSP marketplaces like The Trade Desk and Yahoo DSP without secondary revshare fees, cutting total marketplace fees in half

Hightouch, the leader in data and AI for marketing,  announced direct data onboarding integrations with The Trade Desk and Yahoo DSP, enabling media networks to list and monetize audiences in self-service ad marketplaces without paying secondary marketplace fees. Media networks using the new solution can cut total marketplace fees roughly in half compared to traditional onboarders like LiveRamp.

As media networks exhaust onsite inventory, offsite media has become a primary path to new revenue. DSP marketplaces give advertisers the direct control they want, offering self-service access to audiences from their own ad accounts. But the model’s reputation for thin margins has held back adoption.

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One driver is the data onboarding layer. Traditional onboarders like LiveRamp require media networks to list audiences through a secondary marketplace before they reach the DSP, adding another revshare fee on top of the DSP’s own.

With Hightouch, media networks onboard audiences directly to DSP marketplaces without paying a second marketplace fee. Match Booster, Hightouch’s data onboarding solution, expands audience size and extends reach to households with one click. Audiences are available in hours, not weeks. Automated consent management ensures opt-outs and data deletion requests are honored across every marketplace listing.

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Key capabilities

  • Warehouse-native audience building: Non-technical users build audiences from purchase data, ML model scores, and consent flags without engineering support.
  • Direct DSP marketplace listings: List audiences on DSP marketplaces like The Trade Desk and Yahoo DSP without routing through a secondary marketplace.
  • Match Booster: Expand audience size and extend reach to all people, devices, and households with one click.
  • Granular listing management: Grant and revoke advertiser access, set CPM and percentage-of-media rates, and manage public or private listings from one place.
  • Automated consent management: Opt-outs and deletion requests sync automatically across marketplace listings.

“Self-service offsite media got a reputation for thin margins because data onboarders made it that way,” said Ian Maier, General Manager of AdTech at Hightouch. “But the underlying model is sound: list your audiences, let advertisers self-serve, collect CPM fees. We just let it work the way it was supposed to, direct data onboarding with no additional fees.”

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Celigo Ora and Agent Builder Bring the Power of Enterprise-Grade Automation to Every Team Through Natural Language

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Celigo Ora and Agent Builder Bring the Power of Enterprise-Grade Automation to Every Team Through Natural Language

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New capabilities provide a governed path from simple integrations to adaptive AI agents to drive faster business impact on a single platform

Celigo, the intelligent automation platform built for AI, announced Celigo Ora, a first-of-its-kind natural language interface that gives every team direct access to build, manage and govern automation across their business systems. Ora, alongside the new Agent Builder capability, directly addresses the specialist bottleneck and enables enterprises to scale automation beyond isolated use cases into governed, real-world operations.

Celigo Ora serves as the new gateway to the entire platform. Powered by a network of specialized agents with full context across a business, Ora understands the systems, workflows and data behind every prompt. Anyone can now design, build and modify integrations, troubleshoot errors, and manage operations simply by describing what they want to achieve. Every action is previewed, governed, and auditable, enabling teams to move faster without sacrificing control.

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Agent Builder provides a low-code environment for creating automations that can reason through tasks and take action across systems. Paired with Celigo’s model context protocol (MCP) server, a standard for secure, real-time AI connectivity to enterprise systems, teams can run the full spectrum of automation on a single platform – from structured rules-based logic to adaptive AI agents.

“Enterprises are under pressure to move AI from experimentation to production – but most lack the infrastructure to do it safely at scale,” said Matt Graney, Chief Product Officer at Celigo. “Ora and Agent Builder change that. Any team can now describe what they need to put into production, from simple integrations to autonomous agents, while IT maintains the control and governance the enterprise requires.”

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Bridging the Operational AI Gap

As enterprises experiment with AI-driven workflows, many struggle to operationalize and scale them beyond early pilots. New research from MIT Technology Review Insights, in partnership with Celigo, found that while 95% of executives expect AI autonomy to increase, only 1% of companies that lack a unified integration strategy have successfully scaled AI beyond a single department. Conversely, 90% of organizations with successful AI workflows in production already utilize an integration platform.

“Celigo MCP provides a standardized framework to securely connect our AI agents to broader enterprise systems,” said Frank Scilia, Chief Information Officer at Egnyte. “This enables us to scale Egnyte’s workflows while maintaining our governance standards.”

With Ora and Agent Builder, Celigo extends enterprise iPaaS into a new category that enables a fundamentally different way to automate. Key capabilities include:

  • Celigo Ora: A conversational interface powered by scores of specialized AI agents that understand the full spectrum of business operations. Anyone can build workflows, troubleshoot issues, modify configurations and manage automations without relying on IT or specialized expertise;
  • Built-in Governance: Human-in-the-loop approvals, runtime guardrails and complete auditability to ensure every action is controlled, compliant and transparent.
  • Agent Builder: A low-code environment for creating AI-driven automations that can reason through tasks and take action across enterprise systems, with configurable guardrails to ensure alignment with business policies; and
  • Enterprise MCP Server: Secure, governed connectivity between AI agents and enterprise systems, enabling auditable, real-time interaction with business data.

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Redpanda Streaming Delivers Industry’s First Adaptable Streaming Engine

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Redpanda Streaming Delivers Industry's First Adaptable Streaming Engine

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New multi-modal architecture allows enterprises to unify mission-critical apps, agentic AI workloads, and data lakes using a single platform, eliminating “streaming sprawl”

Redpanda, creators of the Redpanda Agentic Data Plane (ADP) for enterprise AI, announced the general availability of the industry’s first adaptable data streaming engine — a single, multi-modal platform that allows enterprises to balance performance, safety, and efficiency at the topic level. Available in Redpanda Streaming 26.1, this release eliminates the need for separate, specialized clusters and provides a unified foundation for modern data and AI workloads.

Historically, organizations have been forced into “streaming sprawl” — managing a patchwork of disparate technologies to support different workloads. This often meant maintaining expensive, high-performance clusters for operational applications while standing up separate “diskless” systems for low-cost observability, analytics, or lakehouse ingestion. Redpanda Streaming 26.1 eliminates this tradeoff. By integrating Cloud Topics into its core single-engine architecture, Redpanda supports all workloads in a single environment, where developers can choose the precise behavior of their streaming data workloads within one platform.

“The delivery of the Redpanda One (R1) engine marks a fundamental shift in the streaming category,” said Alex Gallego, founder and CEO of Redpanda. “In completing this vision, we’ve built the world’s first engine that adapts to fit your workload, not the other way around. You no longer have to manage a dozen different environments just to get your data where it needs to go. Whether you are powering low-latency fraud detection alerts or petabyte-scale AI model training, the R1 streaming engine provides one platform, one security model, and zero trade-offs in data integrity, performance, and cost.”

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One Engine, Every Workload

Redpanda Streaming 26.1 allows users to configure fit-for-purpose data streams using four distinct features to meet specific application requirements:

  • Write Caching: Designed for ultra-low latency, providing an extreme speed boost for performance-critical applications with in-memory caching.
  • Tiered Storage: Straddling the cost/speed tradeoff by spanning both local disk and cloud object storage, tiered storage balances performance and cost like a slider, according to precise user preferences.
  • Iceberg Topics: A zero-ETL approach that automatically materializes selectable streams into Apache Iceberg™ tables for instant analytics.
  • Cloud Topics (now generally available): A cloud-first approach that writes message contents directly to object storage for extreme cost-efficiency at massive scale, delivering over 90% savings in cross-AZ networking fees levied by some cloud providers.

Unlike “diskless” Kafka alternatives that rely entirely on object storage, Redpanda lets users combine these powerful features at will, tailoring each workload in a shared cluster, while retaining unique architectural advantages. In addition to supporting the full suite of Kafka semantics like idempotency, transactions and compaction with infinite retention, Cloud Topics leverages fast local networks and disks for metadata replication and read optimization, enabling faster reads of frequently used data while Raft-based consensus preserves the strict data safety guarantees customers expect from any data managed by the platform. Keeping it all in-cluster also eliminates reliance on an external control plane that moves critical private metadata outside customers’ sovereign cloud VPC, and becomes a single point of failure, the limitations of which were laid bare in several recent full-region outages in some hyperscalers.

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A Foundation for the Agentic Era

Redpanda Streaming is built for the Redpanda Agentic Data Plane, a new category of infrastructure designed to connect AI agents with live enterprise data, with full governance capabilities for explainability and compliance. The adaptable R1 engine enables AI for both classical offline training and real-time workloads in a single unified platform. Developers can use Iceberg Topics to ingest massive volumes of structured data needed for model training, efficiently retaining months of history in the lakehouse. Simultaneously, high-performance modes like Write Caching can power AI systems and agents requiring real-time access to constantly changing data.

More Innovations in Redpanda Streaming 26.1

Redpanda Streaming 26.1 includes additional platform enhancements:

  • Group-Based Access Control (GBAC) to strengthen enterprise security and access management
  • General Availability of Redpanda BYOVPC, which allows teams to meet strict security, compliance, and networking requirements while still using a fully managed Redpanda service
  • User-controlled scaling for Bring Your Own Cloud (BYOC) deployments
  • General availability of “unified identity,” fusing security across Redpanda Console and Redpanda Streaming, and through all layers of Redpanda BYOC’s sovereign-cloud architecture

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Why TV Wins: New Comcast Research Shows TV Multiplies Ad Recall, Engagement, and Action

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Why TV Wins: New Comcast Research Shows TV Multiplies Ad Recall, Engagement, and Action

Comcast Advertising LogoNew “TV Makes Memories” research shows TV supercharges search, social, and audio—driving up to 8.7× higher ad recall and stronger lower‑funnel results when combined.

Comcast Advertising, the advertising division of Comcast, released new findings from its latest TV Makes Memories research, demonstrating TV‘s role as a full‑funnel driver of performance—and the engine that makes every other advertising channel work harder.

The research shows that TV across traditional and streaming not only builds strong awareness, it creates durable brand memory that directly fuels consumer action.

According to the study, brand recall increases when TV is part of the media mix compared to standalone channel efforts. Recall rises 8.7X when TV is paired with search, 1.8X with social media, and 1.6X with podcasts.

“It’s one thing to capture attention, it’s another thing to create a memory that elevates engagement. TV does both of these things better than any other medium,” says Dawn Lee Williamson, Chief Revenue Officer, Media Solutions at Comcast Advertising. “That credibility is what powers the entire funnel and transforms awareness into trust and trust into business outcomes.”

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That lift in memory translates into a measurable downstream impact. When TV is added to the mix:

  • TV Drives Site Visits – Likelihood of a website visit increases by 110% when TV is paired with social
  • TV boosts brand discussion – Likelihood of brand discussion increases by 119% when TV is paired with search
  • TV elevates audio streaming impact – Likelihood of seeking more information jumps 207% when TV is paired with audio, the largest lift across channels

These findings reinforce TV’s unique ability to establish credibility and memory at the top of the funnel—driving stronger engagement, consideration, and action throughout the customer journey.

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Why TV Matters More in the Age of AI
As AI reshapes search and digital discovery, brands face a growing challenge: how to stand out in a cluttered and increasingly automated environment. The study found that brand recall drops by 23% in search with AI summaries compared to traditional search experiences.

By establishing an initial brand memory, TV significantly improves recall when paired with search and other digital channels. With TV, brands can become familiar, trusted, and top of mind when it matters most.

Findings from TV Makes Memories highlight TV’s continued role as the strategic anchor of modern media plans in an increasingly fragmented and automated marketplace. By establishing strong memory foundations through TV, brands can improve effectiveness and amplify performance across the broader digital ecosystem.

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