Talk Fusion Aims to Cause Radical Shift in Video Communications Market

-

October 30, 2017

The Partnership With Ad:Tech Represents A Strong Combined Industry Community

212NYC, New York’s leading organization for the digital advertising industry, announced the speaker lineup for the First Annual 212NYC Year-in-Review to take place on Tuesday, October 31^st 2017, in the Henry Luce Auditorium at Time Inc. This event is hosted in partnership with ad:tech, an international series of digital advertising and technology conferences, and will kick off the ad:tech New York Conference and Exposition, running from November 1 – 2 at the Metropolitan Pavilion.

Modeled after TED Talks, 212NYC Year-in-Review will feature expert, industry leaders, delivering eight minute talks on the most disruptive trends in digital media from 2017. From award-winning media mavens to innovative entrepreneurs, speakers will present topics that cover the lasting legacy of the millennial generation, the convergence of brand marketing and cause marketing, the growth of OTT and more. The 212NYC Year-in-Review will also include the opportunity for industry professionals to network with other senior brand and agency thought leaders.

This year’s 212NYC Year-In-Review speaker lineup includes:

Matt Britton, Chief Executive Officer of Crowdtap
Amy Emmerich, Chief Content Officer of Refinery29
Scott Hagedorn, Chief Executive Officer of Hearts & Science
Rob Norman, Chief Digital Officer of GroupM
Lisa Sherman, President and Chief Executive Officer of The Ad Council
Andre Swanston, Co-Founder and Chief Executive Officer of Tru Optik

The partnership with ad:tech represents a strong combined industry community, as ad:tech is regarded as a long-standing industry authority for marketing and media technology practitioners and digitally savvy brand marketers in the region. Both communities – 212NYC and ad:tech New York – will be present in force at Year-in-Review and ad:tech New York. Tickets for both events are still available.
Incorporated in 2003, 212 Ltd.’s “212NYC” is New York’s leading organization for the digital advertising industry, comprised of a membership of digital media, marketing, and advertising professionals. The mission of 212NYC is to create a forum for members to make connections, share insights, and support the digital advertising community through education, programming, and philanthropy. 212NYC is a non-profit, volunteer organization and membership is open to all advertising professionals in the New York area.

Janrain Helps Slate Increase Registrations More Than 30 Percent

By

-

October 30, 2017

Leading Online Magazine Makes Social Login Seamless, Boosts Customer Engagement

Janrain®, the company that pioneered the Customer Identity and Access Management (CIAM) category and market leader in Privacy by Design, announced that Slate, a leading provider of incisive commentary and analysis about news, politics, culture, technology, business and more, has implemented the Janrain Social Login and Registration platform to enable its users to log onto its site through different social platforms—all with one unique user ID—and, if they choose, even add secondary social accounts to a primary login.

“Our number of registered users has jumped 33 percent since we turned to Janrain. A smoother social login experience is a huge contributor to these improved results,” said Heidi Strom Moon, Slate product manager.

Prior to using Janrain, Slate relied on an in-house legacy solution. But as Slate’s membership and the ways people wanted to sign in expanded, Slate sought a solution that would deliver a more consistent and streamlined login experience in order to increase sign-ups and users’ engagement with content and other site features. The Slate team also sought a way to access a breadth of user journey data that they could mine in their efforts to increase memberships and newsletter signups.

“A better registration experience should lead to more registrations. We are happy to report that it does. The number of registered Slate users has increased significantly. We expect to keep growing registrations and deepening relationships with users as we apply more insight to the engagement process,” said Dan Check, Vice Chairman, Slate.

Janrain satisfied Slate’s desire for an easy-to-deploy solution that covered desktop, mobile and in-app logins across social identities. Slate is not only counting on Janrain to deliver a better experience for current users, but the company also expects its solutions to provide improved insight into customer identities and journeys that could be used to successfully grow its membership program and newsletter subscriptions.

AerServ Launches AerNative — Native Advertising for In-App Mobile Video and Banner Ads

By

-

October 30, 2017

Mobile consumers engage more frequently with native ads — digital ad placements that reflect the look and style of a publisher’s site or app. AerServ, the leading inventory and audience management technology for mobile publishers and advertisers, today announced the launch of AerNative — a new native ad platform for in-app mobile video and banner ads.

Publishers and app developers can use AerServ’s new mobile native platform to customize and serve mobile native advertisements in their mobile app or website. Those advertisements (text, display, video) can easily be formatted by the publisher to mimic the style and format of the app or mobile site. In addition, the ads can be contextually targeted based on the content of the app.

Consumers looked at native ads 53% more frequently than regular display ads, and native ads registered 18% higher lift in purchase intent, according to Sharethrough/IPG Media labs. Ad blindness — digital media savvy consumers mentally tuning out and ignoring standard display ad units and formats — helps explain the success of native ads.

“Multiple studies and reports have shown that consumers engage more with native ads within apps. With the AerServ’s platform we are able to provide native at scale without having to put a burden on programmers to integrate the ads into each new environment. We’re excited to launch AerNative,” said Josh Speyer, AerServ’s CEO. “Native mobile ads — video and display — delivered via AerNative — will be integrated seamlessly into mobile apps and mobile websites.”

“At textPlus, we’ve worked hard to build a leading mobile communications service that lets anyone talk and text for free. We’re passionate about our customers and that has driven us to commit to delivering ads in our Android and iOS mobile apps that are integrated with the overall user experience. We’ve been testing AerServ’s AerNative and we believe it’s a platform that other app developers will be excited about,” said Samuel Braff, VP of Product Development at textPlus.

AerServ is the leading inventory and audience management technology for mobile publishers and advertisers, specializing in mobile video technology, with proprietary yield optimization tools that increase revenue across all formats and ad units.

Techwave and MosChip Take Home Inaugural bpm’online BPM Innovation Award

By

-

October 30, 2017

Judges Recognize BPM Deployment Successfully Leveraging IoT To Reduce Energy Usage Worldwide

Bpm’online, which provides an enterprise platform for CRM and business process management, has recognized Techwave’s Business Process Management implementation with MosChip to manage their IoT initiative as the BPM Innovation Award winner for Q3 2017. The BPM Innovation Award program identifies creative and unique applications developed for bpm’online, to showcase new use cases of bpm’online technologies.

Bpm’online’s Innovation Awards are a recognition program highlighting technology in three categories: CRM Innovation, BPM Innovation, and App Innovation. Winners were scored by an independent panel of judges of industry thought-leaders, analysts and customers including Jeremy Cox, Principal Analyst at Ovum, Brent Leary, co-founder and Partner of CRM Essentials, PJ Jakovljevic, Principal Analyst at Technology Evaluation Centers, and Jack Wilkinson, Director of Marketing at Trupay, Inc.

Techwave’s strategic partnership with MosChip enhances MosChip’s position in the IoT, Semiconductor, and Systems industry. The relationship is strong and beneficial to both Techwave and MosChip, including expanding MosChip’s reach across new regions and markets. In this joint venture, MosChip provided the Internet of things (IoT) hardware infrastructure.

MosChip has innovatively customized bpm’online and interfaced it with its homegrown product, and IoT-based LED Street Light monitoring system, which enables citizens to register complaints, allows for auto case registration based on IoT real-time alerts, end-to-end back end dynamics case resolution, service level management, and analytics for trend and preventive maintenance.

“We were so impressed with the IoT project Techwave and MosChip were nominated for, and the judges clearly were as well. The goal of the Innovation Awards program was to recognize companies like these and also to surface new ideas for other customers thinking about ways to get more out of their BPM and CRM initiatives. This innovative IoT street lighting project highlights the sophisticated solution bpm’online has the ability to provide where others have failed,” Katherine Kostereva, CEO, bpm’online said.

“We are extremely proud of this project. Winning the inaugural bpm’online BPM Innovation Award shows that when you find the right technology partner, you can achieve anything you dream. This project would have been more complex and time-consuming without bpm’online. In leveraging the robust BPM platform, we are scaling these street lighting projects around the globe. The IoT integrations, data collection, and processing work seamlessly with one another, which provides an exceptional customer experience with service requests. We would have needed many solutions to handle what bpm’online has been able to help us accomplish,” Raj Gummadapu, CEO, Techwave Consulting, Inc said.

Bpm’online provides an enterprise platform for CRM and business process management. The core value of bpm’online products is the agility to change processes faster than ever and align marketing, sales, and service on a single platform.

TechBytes with Andrew Toner, CTO, Amplero

By

Sudipto Ghosh

-

October 30, 2017

Andrew Toner
CTO, Amplero

Marketers are beginning to amplify their efforts around building optimized customer lifetime value (CLV). What was humanly impossible for marketers to achieve for the most part of the decade is now within their grasp, thanks to the proliferation of Artificial Intelligence (AI). We chatted with Andrew Toner, Chief Technology Officer at Amplero, to know how marketers could derive better ROI from their data and analytics if they are AI-enabled and not AI-driven.

Html code here! Replace this with any non empty text and that's it.

MTS: Why do marketers feel that they are dealing with a black box while working with AI-driven platforms?
Andrew Toner: The perception of the artificial intelligence “black box” within the marketing technology stack is that you deploy it, add creative inputs and KPIs, and—magic—the machine does the rest.

While this is actually a simplified version of how an AIM platform should work, it’s absolutely critical that these tools operate with a high-level of transparency—both in terms of campaign results and delivering machine-intuited insights in a way the marketer understands, but also in terms of what are the underlying machine learning algorithms driving decisions for the machine.

In our latest commissioned Forrester research report that came out this week, researchers found that 78% of respondents believe human involvement is critical for providing guidance alongside AI-enhanced decisions and insights.

The industry suspicion of black box technology stems from two main areas, and rightly so.

First, programmatic buying platforms operating as “black boxes” have created an advertising environment where companies have little visibility into how their vast digital budgets are being automatically allocated, resulting in overcharging for placements or mischaracterizing results.

Second, the marketing technology vendor landscape has often relied on human capital to continuously deliver new technology features. In this case, it’s common for AI capabilities to be born on the backs of large data science teams building custom models for each customer. Look at the acquisition histories of the large marketing clouds. You see a massive scale-up of data science teams.

MTS: Does AI pose a disruptive challenge to companies that are still evolving digitally?
Andrew: Absolutely. The companies investing in artificial intelligence technologies aligned with their customer experience goals now are poised to compete with Google, Amazon, Netflix, or industry outsider X.

The ones that aren’t exploring artificial intelligence innovation to automate action and insight from their vast customer data stores will be playing catch-up to whichever competitor figured it out first. Many companies consider “digital transformation” as just filling a data lake with all the behaviors they can find, while AI is the next necessary step to make the most of that digital transformation investment.

MTS: Do you think that marketers would gain better ROI from their data and analytics if they are AI-enabled and not AI-driven?
Andrew: Both AI-enabled and AI-driven data and analytics have a place within the global analytics strategy for any major organization.

AI-driven processes effectively close the loop for testing and optimization. Instead of a static A/B or multi-variate testing process where the marketer chooses a hypothesis, runs the test, and then uses the results to inform the next test—artificial intelligence marketing technology is continuously applying behavioral insights to identify high value micro-segments and optimize each customer experience. Often, this results in the ability to run thousands of experiments simultaneously.

Meanwhile, AI-enabled data and analytics allows analysts to identify and curate valuable, deep-dive insights that were either intuited by the machine or enabled because their burden of labor shifted from manually creating reports or running tests to true analysis and data storytelling.

MTS: What is the best roadmap to build an AI-enabled Marketing adoption plan?
Andrew: As with any enterprise martech investment, start with a clear set of objectives and requirements. Which systems do you need to integrate with? What are the available data sources? What does success look like within your organization? Which KPIs are you optimizing toward? For example, launching an AIM platform can truly expose issues in your KPI strategy. If you’re optimizing to the wrong KPI or cannibalizing other channels, the platform will surface these challenges.

As you’re evaluating this emerging technology, start with a commercially available AI engine that integrates with existing technology stacks and offers the capability to ingest and enrich data from a broad range of customer, behavior, and content sources, at scale and real-time speed. Self-learning models should be continuously testing and optimizing, empowering marketers to take action based on real customer insights and cut down on resources needed for analysis and reporting.

One crucial item for marketers to know is that in-house data science teams will have a strong point-of-view on any AI or machine learning technology being evaluated. It’s important to involve them early in the conversation because they will either be your favorite champions or worst roadblocks.

MTS: A large percentage of respondents said that they “don’t believe AI in marketing is currently real”. What are the chances that these businesses would manage to sustain performance beyond 2020?
Andrew: I believe this is more a commentary on the state of the marketing technology industry as opposed to these individual marketing leaders’ AI adoption initiatives. They are responding to an overabundance of hype for any emerging buzzword amongst marketing technology vendors. They’re constantly being oversold new capabilities around big data and customer experience that fail to deliver for their business—typically related to hidden resourcing challenges with enterprise implementation and rules-based execution or because the technology itself is flawed. Despite core algorithms existing since the 1950s, artificial intelligence is the latest tired buzzword being trotted out at every conference and press release.

That being said, there are several concrete and highly valuable use cases for AI within the modern marketing technology stack. On the customer interface side, chatbots and AI-assisted customer service reps are obvious channel-specific solutions where companies are finding value. For enterprises using a core AIM platform like Amplero at the center of their technology stack to deliver multi-channel, 1:1 customer experiences at scale, we’re seeing a strong lift in overall customer experience and relevant KPIs—typically related to revenue and retention.

In the Forrester research report, the majority of respondents (78%) are planning to adopt or expand AI platforms within the next year. It’s rare that we meet an executive with their head in the sand around artificial intelligence, and in that case, they are facing severe business challenges currently and in the future.

MTS: Thanks for chatting with us, Andrew.
Stay tuned for more insights on marketing technologies. To participate in our Tech Bytes program, email us at news@martechseries-67ee47.ingress-bonde.easywp.com

Interview with Jesse Moeinifar, CEO, Viafoura

By

Sudipto Ghosh

-

October 30, 2017

[mnky_team name=”Jesse S. Moeinifar” position=”CEO, Viafoura”][/mnky_team]

[easy-profiles profile_twitter=”https://twitter.com/JesseMoeinifar” profile_linkedin=”https://www.linkedin.com/in/jmoeinifar/”]

[mnky_testimonial_slider][mnky_testimonial name=”” author_dec=”” position=”Designer”]“When it comes to audience development, prioritizing engagement opportunities is critical to any strategy, but efforts should be focused on the value brought to your audience.”[/mnky_testimonial][/mnky_testimonial_slider]

On Marketing Technology

MTS: Tell us about your role and how you got here? What inspired you to conceive an Audience Development Platform?
As founder of Viafoura, I developed the concept for an audience development platform that embraces engagement as a means of building, growing and discovering your audience, and I also set the strategic direction of our company. I founded Viafoura to help media brands build and monetize a direct relationship with their audiences in the ever-changing landscape of social media and content commoditization.

The concept for Viafoura was born out of another venture, a website I created called WhoTheMan.com to engage and interact with other sports fans. After building a fair amount of success, I thought perhaps media companies would be interested in achieving the same level of engagement as my site, and the seed for Viafoura was planted.

MTS: How should a business build an audience development strategy with a lean tech management team?
The first step to build an audience development strategy, no matter how big or small your tech management team might be, is to understand who you are as a brand and what you stand for. Next, you need to understand who your audience is and what they look to you for. It’s only after these questions are answered that you can formulate a strategy designed to speak to your audience about the value you bring to their lives.

The core of Viafoura is offering the opportunity for media brands to engage in real-time with their audiences. Engaged users are more likely to return, register and subscribe as they spend more time on the site, view more pages and interact in comments. When it comes to audience development, prioritizing engagement opportunities is critical to any strategy, but efforts should be focused on the value brought to your audience.

MTS: What are the major challenges for brands in leveraging audience analytics to drive their digital marketing programs?
When consumers engage with brands, especially media brands, they are no longer as receptive to brands that use a generic message to communicate to a broad audience, and it’s challenging for brands to deliver personalized messages at scale. Actionable insights delivered in real time enables brands to better understand their audience and establish a personalized 1-to-1 communication channel that is scalable. Audience analytics can help identify segments of audiences that are receptive to certain messages and enable brands to have a personalized message for different segments.

MTS: How should brands determine the baseline to implement engagement tools across their web properties?
Brands can determine the baseline to implement engagement tools by asking themselves the question, “Does this tool enable me to build a better, stronger direct relationship with my audience or not?”

Strong relationships are built out of engagement, and engaged users drive sales. Thus, in the case of media brands, advertising sales through the increased metrics most advertisers make decisions based off of.

MTS: How do you distinguish between “Customer Engagement” and “User Experience”? What analytics should marketers focus on to define these terms clearly?
Customer engagement and user experience work hand-in-hand. Customer engagement is both the investment made to make initial contact with customers and the continued efforts to re-engage with them, building brand loyalty. User experience is where investment should be made to ensure that the now engaged customer has a positive, memorable experience, and is key to keeping customers engaged and returning. Without the investment in experience, the return on investment for engagement will not yield the best possible results

MTS: What startups are you watching/keen on right now?
I’m a fan of Toronto-based Ecobee and what they are doing. (@ecobee)

MTS: What tools does your marketing stack consist of in 2017?
Our marketing stack consists of marketing automation, CRM, and analytics.

MTS: How do you prepare for an AI-centric world as a business leader?
It presents an exciting opportunity to create massive efficiencies and increase throughput, which presents a very exciting opportunity for our company and our customers. As the technology continues to develop, incorporating engagement, moderation and audience development will be a natural step for our industry.

This is How I Work

MTS: One word that best describes how you work.
Conviction

MTS: What apps/software/tools can’t you live without?
I look for apps to help me organize and be more efficient. Gmail, Waze, and LinkedIn are my go-to apps. On the personal side, I’m really liking Spotify as well.

MTS: What’s your smartest work related shortcut or productivity hack?
I’m most productive when I can eliminate distractions, so a noise-canceling headset is the best “hack” product I’ve found.

MTS: What are you currently reading? (What do you read, and how do you consume information?)
Right now, I’m reading “The Hard Thing about Hard Things: Building a Business When There Are No Easy Answers” by Ben Horowitz. It gives practical wisdom for managing the problems business schools don’t cover.

I tend to read business-related books, and work to absorb all of the information and wisdom they offer with lots of note-taking.

MTS: What’s the best advice you’ve ever received?
My passion outside of business is high-altitude mountaineering, and climbing mountains has been a great metaphor for accomplishing my goals in business and beyond. This passion made me emphasize my health, and the best advice I’ve received throughout everything has been, “Take care of your health, and it will take care of you.”

MTS: Tag the one person in the industry whose answers to these questions you would love to read:
Ted Livingston (@ted_livingston), founder and CEO of Kik (@kik).

MTS: Thank you Jesse! That was fun and hope to see you back on MarTech Series soon.

[vc_tta_tabs][vc_tta_section title=”About Jesse” tab_id=”1501785390157-b58e162d-0ae25a4b-c27aca64-108e11d9-726a”]

Jesse is a serial entrepreneur, passionate about game changing ideas and turning them into reality. He claims to have made many mistakes along the way but have also had the good fortune to experience success in a range of industries.

At Viafoura, Jesse’s on a mission to empower the world’s interactions, connections, and relationships. Today, Viafoura works with 600+ media brands to help them better engage, discover, and grow their audience through a robust set of engagement, analytics, and user management tools.

Jesse’s other passion is high altitude mountaineering and he has summited the highest and most difficult mountains in North America, South America and Europe. Jesse says he climbs because the mountains have a way of exposing who you really are. The only way to reach the summit is by way of a sound strategy and the will to do whatever it takes to get there. Building a company is no different. There is no such thing as “work life balance” when you’re trying to reach extreme heights or achieve success on a level that very few have. If you are truly happy doing the work than you have already achieved work life balance. If you need to find happiness through something else to feel balanced, than you’re just fooling yourself about having the will and determination to do whatever it takes. You either have it or you don’t. It’s that simple.

[/vc_tta_section][vc_tta_section title=”About Viafoura” tab_id=”1501785390320-2d44fa50-740c5a4b-c27aca64-108e11d9-726a”]

Viafoura empowers over 600 media brands to engage, discover, and grow their audience through seamlessly integrated user registration, engagement, moderation, and analytics modules–all in one platform. We’re on a mission to power the world’s interactions, connections, and relationships.

[/vc_tta_section][/vc_tta_tabs]

[mnky_heading title=”MarTech Interview Series” link=”url:https%3A%2F%2Fmartechseries-67ee47.ingress-bonde.easywp.com%2Fcategory%2Fmts-insights%2Finterviews%2F|||”]

The MTS Martech Interview Series is a fun Q&A style chat which we really enjoy doing with martech leaders. With inspiration from Lifehacker’s How I work interviews, the MarTech Series Interviews follows a two part format On Marketing Technology, and This Is How I Work. The format was chosen because when we decided to start an interview series with the biggest and brightest minds in martech – we wanted to get insight into two areas … one – their ideas on marketing tech and two – insights into the philosophy and methods that make these leaders tick.

SRAX Announces Private Placement of $5.18 Million with Existing Shareholders

By

-

October 30, 2017

SRAX Eliminates $3.14 Million in Accounts Payable and Liabilities

SRAX, an internet advertising and technology platform company that provides tools to automate the digital advertising market, announced that it entered into a definitive Securities Purchase Agreement with existing investors for the sale of an aggregate of approximately $5.18 million in principal amount of 12.5% Secured Convertible Debentures due on April 21, 2020, and 863,365 Series A Warrants to purchase Class A common stock with a 5 year term. The Company estimates gross proceeds from the offering to be approximately $5.18 million. The Debentures will be secured, pari passu, with the investors’ prior debentures issued in the company’s April 2017 offering. The Debentures and Warrants are initially convertible and exercisable at $3.00 per share subject to anti-dilution protection as more fully described in a Form 8-K to be filed.

“We believe this financing demonstrates our investors’ confidence in our growth strategy. We have improved our financial position and continue to be committed to delivering the most effective platform offerings to our customers for their marketing needs,” stated Christopher Miglino, Chief Executive Officer, SRAX.

The company expects to use the net proceeds to satisfy an approximate $1.57 million obligation under a warrant issued in October 2014 and for general corporate purposes. After payment of the obligation, the warrant issued in October 2014 will be cancelled.

The transaction is exempt from registration under the Securities Act of 1933, as amended. Pursuant to a Registration Rights Agreement, the company has agreed to file a registration statement for the shares underlying the Debentures and Warrants within 30 days.

Chardan Capital Markets acted as lead placement agent and Aspenwood Capital as co-agent on this transaction.

The securities offered in the private placement have not been registered under the Securities Act of 1933, as amended (the “Securities Act”), or applicable state securities laws. Accordingly, the securities may not be offered or sold in the United States except pursuant to an effective registration statement or an applicable exemption from the registration requirements of the Securities Act and such applicable state securities laws.

Lionbridge Showcases Innovation and Thought Leadership at TAUS Annual Conference 2017

By

-

October 30, 2017

Offers Insight On Business Translation, Artificial Intelligence, Social Listening, Measurement And More; Hosts Contest Celebrating Innovation In The Language Industry

Lionbridge Technologies, Inc, the world’s most trusted global digital communications company, announced several of its company innovators will lead discussions and thought leadership sessions at the TAUS Annual Conference in San Jose, California. The TAUS Annual Conference unites industry insiders and newcomers to discuss the translation market, as well as strategies and opportunities for collaboration with a focus on what’s new and next for the people, technology and customers within the industry.

Lionbridge’s participation includes a variety of presentations and panels:

The CEO Conversation: On Tuesday, October 31 at 9:10 a.m. PT, Rory Cowan, Chairman of the Board for Lionbridge, will join fellow leaders in translation for the keynote panel discussing how they have reinvented the business of translation. The session will focus on how buyer-vendor relationships are changing, new value-adds, quality and success measurement, and how the industry can work toward making translation ubiquitous for the greater good of the public.
The Dashboard Conversation: On Monday, October 30 at 11:00 a.m. PT, Marcus Casal, VP of Product Management and Localization Technology Strategy for Lionbridge, will join speakers from a variety of industry peers for a discussion on the importance of measurement in translation programs. The session will call for the industry to work together towards harmonization and standardization of measurement data points, tools and processes.
Game-Changer Innovation Contest: Siobhan Hanna, General Manager for Lionbridge will host the TAUS Game-Changer Innovation Contest, which includes 20 companies that will present their unique and innovative technologies and ideas and compete for a chance to win in two award categories: an ‘Insider-Innovator’ and an ‘Invader-Innovator.’
Connecting with Your Consumer: How AI and Social Listening Build a Better Brand: On Tuesday, October 31 at 11:00 a.m. PT, Ted Treanor, Global Program Director for Lionbridge, will lead a session as part of the Game Changer Innovation Contest on how social media conversations have become storytelling metrics for brand success. The rapid, six-minute presentation will highlight how language and machine intelligence will enhance social media channels by increasing user engagement and brand loyalty.

“The TAUS Annual Conference provides an opportunity for organizations and players of all sizes and maturity to get a pulse on the translation industry, while also fueling innovation, gaining knowledge and fostering community. The conference events, such as the TAUS Game-Changer Innovation Contest, continue to spark creativity and forward-thinking within our industry—we’re always invigorated by the ideas put forth by all participants,” said Hanna.

The Lionbridge team continues to support TAUS programs globally with executives, including Henri Broekmate, SVP & GM of Lionbridge Asia, serving as a member of the TAUS Annual Conference Program Committee. Recently, Lionbridge Won The International Technology Award for Innovation in Translation & Software Localization

Vendasta Wins Trifecta at SIINDA Industry Excellence Awards 2017

By

-

October 30, 2017

Gold in ‘Solution that leads to Transactions’ – Silver in ‘Technology’– Bronze in ‘B2B’

Vendasta, the leading platform for selling digital solutions to local businesses, is delighted to announce that SIINDA, the Search and Information Industry Association, has honored Vendasta with three Industry Excellence Awards.

Member companies of SIINDA were recognized for their outstanding results with their product or services in mixed media, local search innovation, and technology. The annual awards banquet was held in Valencia, Spain as part of the SIINDA’s Media Tech Conference. The judging panel consisted of independent industry experts and media professors from throughout Europe.

SIINDA granted Vendasta three awards—the Gold Industry Excellence Award for a ‘Solution that Leads to Transaction’ for the Vendasta Snapshot Report, the Silver Industry Excellence Award in ‘Technology’ for the Vendasta Platform, and the Bronze award in ‘B2B’ again for their Snapshot Report.

Vendasta provides agencies with white label marketing tools that they can brand as their own and resell to their local business customers. These tools include online reputation management, social media management, mobile-ready websites, and local listing management. Vendasta also offers a marketplace of rebrandable products that empowers agencies to acquire, retain, and grow customers.

The Snapshot Report is the crown jewel of Vendasta’s platform. It scans the online presence of local businesses and shows them how they’re performing in five key areas: listings, reviews, websites, social, and advertising. As a lead generation tool, its benefits are threefold. First, it sparks opportunities for agencies to strike conversations with prospects about their needs and helps them build credibility as a trusted expert. Second, it brings attention to urgent issues that local businesses may not know they have, thus creating dissonance and sparking an immediate demand for solutions. Third, the process leverages big data and automation to remove as much effort from the sales process as possible. This reduces the time it takes agencies to research businesses they want to prospect and allows them to devote more time to selling, ultimately lowering their cost of acquisition.

CEO, Brendan King said, “It’s always fantastic to win an award, but to earn the trifecta of awards like this is a true honor. We are very proud of the Vendasta platform and our Snapshot Report, and want to continue to provide the best for our partners. We are always working to enhance the solutions we offer to agencies in order to help them help local businesses get found first in the competitive digital space. We work with leading edge technology and a team that is passionate about making our platform more effective, more efficient, and the #1 digital solutions platform for local businesses.”

Local businesses lack the time and resources to keep up with the online marketing they need to compete. At the same time, local agencies and media companies are challenged to provide relevant offerings and to sell them into the market in a profitable and efficient way. Vendasta’s creative approach brings the most comprehensive and efficient way to prospect, nurture, and convert new business.

The recognition at SIINDA come days after Vendasta received an Achievement for Business Excellence Award (ABEX) for Exports. This was awarded for demonstrating exceptional performance in exporting Saskatchewan goods or services nationally and internationally. Furthermore, Vendasta was also recently selected as one of the Top 10 Finalists in the Private Business Growth Award.

Mission Control Marketing Publishes Original Research Identifying Marketing Channels That Influence B-to-B Sales

By

-

October 30, 2017

Study Reveals That Events, Web Search, Social Media And A Vendor’s Website Have Biggest Influence On Decision-Makers

Mission Control Marketing, the essential agency partner to the CMO at mid-sized B-to-B organizations, revealed new findings from its study about mapping the impact of marketing on the B-to-B customer journey. In partnership with market research firm, Researchscape, Mission Control Marketing surveyed decision-makers across marketing, technology, operations and finance roles at medium to large-sized businesses about the marketing channels that influence their purchasing habits.

“We found that there is almost no third-party data that shows the influence of specific marketing channels or individual events on the buying decisions during the b-to-b customer journey. CMOs at b-to-b companies, especially ones that sell products and services at high price points to large organizations, have limited data to reference when deciding which marketing channels would show the biggest impact on delivering customers. The results of this study give clarity around the impact of earned, owned and paid media on decision-makers and the smartest way to invest in each channel based on a company’s budget,” Elliot Schimel, CEO, Mission Control Marketing said.

Some salient statistics that emerged from the study:

85% of executives say a vendor’s website influences their decision to consider a vendor
77% said webinars influence their decision to work with a vendor
97% who attended a trade show were influenced by the event during their buying decision
83% of all executives use social media for business
87% say podcasts could influence a decision to choose a vendor

Additional insights include:

Deloitte is the most trusted and influential analyst firm
LinkedIn is more influential among marketing executives
Technology professionals are most likely to attend a conference or trade show

The research identifies the daily media habits of these decision-makers as well as the marketing channels they turn to when considering vendors for an RFP or when choosing new solutions. The impact of the following channels were included: events, industry analysts, news media, advertising, social media, email marketing, owned media and others.

The study compared these media channels to each other and conducted an in-depth exploration of each channel individually. Its findings provide insights about how decision-makers behave, how they consume media, what media they trust, what marketing channels they prefer, how they assess vendors, and, most importantly, what most influences their decision to choose a vendor.

Decoded Advertising Launches New Media Division – Decoded Advanced Media

By

-

October 30, 2017

Bill Masterson, Industry Veteran From Facebook, Twitter, Google And SocialCode, To Lead The New Unit

Decoded Advertising, which designed the first truly integrated creative, tech and media process for performance advertisers, has officially launched its new media agency, Decoded Advanced Media (DAM), with Bill Masterson joining as President and Chief Executive Officer.

Decoded Advanced Media will manage media across all major exchanges and large digital platforms, including: Facebook, Instagram, Google, YouTube, Twitter, Snapchat, Pinterest, and Amazon. It will be working with clients focused on driving measurable business objectives by offering a breakthrough approach designed to take advantage of the huge amount of untapped performance gains available through proper optimization — with particular attention to creative optimization, where 70% of those gains can be achieved.

Masterson brings unparalleled of experience to the Decoded family. Most recently, he led Twitter’s Global Advertising Performance team, which oversaw the Official Partner program for companies that utilized the Twitter Ads API to manage advertising campaigns.

“We’re excited by this huge new opportunity because many of the problems that Decoded plans to solve were uncovered by first-hand observations of the challenges marketers experience when working with companies that use ad APIs to manage media. By actually aligning measurement to real business goals, implementing proper data feedback loops and creative tagging, and producing high volumes of personalized, quality creative, we can drive true incrementality on ad dollars. Many agencies and marketing partners use these words but can’t really implement them in practice. Decoded has done this repeatedly for clients over the last year and spent the better part of three years perfecting the process,” said Masterson.

Matt Rednor, Chairman and CEO, Decoded said, “This is another big step in the evolution of Decoded into the premier agency delivering breakthrough ideas that perform. Every advertiser should welcome the opportunity to win both the creative and efficiency game in this new era defined by real-time performance measurability. Finding the right person to work alongside a creative agency was of utmost importance. We had already found creative leads in David Weinstock and James Stephens who understood the intrinsic benefit of media, and now in Bill, we find that reciprocal interest in creative that ensures Decoded’s success.”

Live.Me Inc Releases Cheez, A New Social Video App

By

MTS Staff Writer

-

October 30, 2017

Cheez Introduces A Wide Range Of Interactive Features And A Revenue Model For Creators

Live.me Inc, the developer behind leading live broadcasting video platform Live.me, announced the launch of Cheez, a new social video app for creating, sharing, and discovering short videos up to 17 seconds long.

The app includes fun and unique functions like Dance Off, a game-like feature which displays a scrolling set of dance moves for users to replicate. The app then uses the front facing camera and image sensing technology to detect how well a user performs. Cheez also features hashtag challenges and group ‘Battles’ throughout the main feed for people to vote on questions and then create videos to support their side.

Cheez offers endless creative possibilities with a huge selection of live filters, voice changers, stickers and music, while its intuitive editing tools let users trim, cut, merge and adjust playback speed with ease. All of the editing tools are easy to pick up for first time creators, but powerful enough to create the next viral hit.

“Everyone has a special talent—something that makes them unique. Cheez provides a platform for all people to really show off who they are, whether that’s by making funny videos, singing, dancing, or just sharing interesting moments from their everyday lives. From the beginning, our goal has been to create a platform for the hidden stars of the world to create great content, connect with their fans, and build their own brands,” Yuki He, CEO, Live.me Inc said.

Soon, Cheez will add a virtual gifting system similar to Live.me, which will allow users to directly monetize their short videos. Live.me has set the standard for virtual gifting in the US, processing more than $6 million in payments to broadcasters in just 18 months. Cheez will bring that new revenue opportunity to a community that has been craving a more direct source of compensation for their creative works.

Cheez is also about discovering and viewing a variety of videos ranging from funny to sentimental, and everything in between. Cheez’s video discovery functionality is powered by a deep learning algorithm that becomes personalized over time.

Astound Commerce Adds Digital Engagement Experts From Social Marketing Agency Groove

By

MTS Staff Writer

-

October 30, 2017

Astound Commerce Adds Customer Engagement And Social Marketing Services To Its Connected Commerce Suite Of Offerings Through Integration Of From Groove

Astound Commerce, the world’s largest privately held digital commerce agency, has added customer engagement and social marketing services to its connected commerce suite of offerings through the integration of digital marketing experts from Groove, an award-winning digital and social marketing agency. With this addition, Astound Commerce now provides a comprehensive, fully integrated approach to digital strategy, combining e-commerce, marketing, customer experience, technology, analytics and insights to deliver value to global brands and retailers.

This deal combines Astound Commerce’s trusted brand, digital commerce leadership, technical go-to-market capabilities and global client and technology partnerships with Groove’s talent, digital marketing and social publishing expertise, and Salesforce Marketing Cloud capabilities. The result is a best-of-breed global digital connected commerce agency built to meet the needs of global brands and retailers as technology and consumer expectations evolve.

“The power of uniting Astound Commerce and the experts from Groove goes well beyond technology and marketing execution. Our like-minded companies share a passion for solving complex technical and business problems, engaging and connecting brands with customers and a vision to deliver better solutions faster. We look forward to scaling our solutions together in the coming years to better serve our valued customers,” Igor Gorin, CEO, Astound Commerce said.

Over the last 17 years, Astound Commerce has built a powerful digital commerce agency based on relentless pursuit of concrete results for global brands who are leading the digital revolution. The Groove team will round out Astound Commerce’s suite of services with deeply integrated digital marketing capabilities. Groove’s social marketing technology uses behavioral science to create unique digital experiences that build emotional connections between brands and consumers. Astound Commerce clients will be able to leverage these technology solutions to increase customer acquisition and drive engagement long term.

“We’re excited to join the Astound Commerce team. This move is a direct response to the changing landscape and its effect on the buyer-brand relationship. By connecting authentic brand relationships to leading-edge technology, our combined solutions will ultimately help our clients win in the age of the connected consumer,” Sean Dunn, Managing Director and Founder, Groove said.

Ellevate Network Partners with AppNexus to Provide Opportunities for Professional Women

By

-

October 30, 2017

AppNexus will be a key partner in support of the 2018 Mobilize Women Summit

Ellevate Network, the leading network for professional women, is partnering with AppNexus, the leading independent advertising technology company that enables and optimizes the real-time sale and purchase of digital advertising, to provide opportunities for women to succeed at work. With this partnership, AppNexus will provide the venue for Ellevate Network’s 2018 Summit, ‘Mobilizing the Power of Women’, a continuation of June’s extremely successful event. Ellevate Network will also gain exclusive access to special AppNexus events, namely the invitation-only Women’s Leadership Forum on November 9th, 2017, which is designed to tackle key issues women face in the global digital community today.

Furthermore, AppNexus and Ellevate Network will partner on other events designed to provide the education and community support Ellevate Network is known for to help women succeed at work. With over 700 events yearly and over 40 chapters globally, Ellevate Network expands its high quality educational content and extremely high level network of ambitious professional women to the AppNexus community. Working with some of the most elite corporate leaders in diversity, Ellevate Network has a proven track record of changing business culture from the inside out, and AppNexus is one of the most recent to join these leaders.

AppNexus has demonstrated a commitment to positively impacting the lives of professional women through their internal women’s network. This partnership between the organizations is designed to support an environment where diverse talent is cultivated, and is poised to make a big difference in the tech world.

“We are so pleased to be working with AppNexus for our Mobilize Women Summit in 2018, as well as on the other projects we have designed to set professional women up for success. The impact we had in 2017 at the Summit was overwhelmingly positive, and we are grateful for the support of AppNexus as we look to continue this momentum into 2018’s Summit. We truly believe in the value of taking action towards a more equal and just world, and that’s why we’re so excited to work with an innovative company committed to diversity like AppNexus,” Kristy Wallace, CEO, Ellevate Network said.

Women Tech Council Recognizes Top Women Technology Leaders

By

-

October 30, 2017

Women Tech Awards with Oracle CEO Safra Catz Recognize Tech Leaders Expanding and Shaping the Technology Industry

Safra Catz The Women Tech Council (WTC) announced the recipients of the Women Tech Awards, a program to recognize women across all technology disciplines who are trailblazing new paths, leading and founding technology companies, and building innovative tools, technologies and experiences. The program, now in its 10th year, highlighted seven award recipients, 17 finalists and two university students with Oracle CEO Safra Catz.

“Providing visibility for women in technology is an important catalyst for expanding networks, providing new opportunities and changing organizational cultures,” said Cydni Tetro, Women Tech Council president. “By amplifying the impact these women have in technology through our awards and inclusion of industry leaders such as Safra Catz, we promote their contributions through a platform that showcases and amplifies their impact in the tech community at large.”

Award recipients were selected for their impact on the industry and economy, as well as their community contributions. The Student Pathways award recipient was given to an undergraduate student for their STEM-focused work.

The 10th annual award recipients are as follows:

Technology Leadership: Ashley Dreier, HealthEquity
Product Excellence: Mariah Hay, Pluralsight
Innovator: Michelle Jackson, ATK
Growth Leadership: Rachel Hofstetter, Chatbooks
Social Leadership: Lindsey Kneuven, Pluralsight
Professional Excellence: Dasha Kadulova, Usana
Student Pathway: Tammy Platero, Weber State University

Since launching the award program 10 years ago, WTC has recognized more than 190 women including 26 university students through the Women Tech Awards. As part of the 10th year celebration, all the previous finalists and award recipients were recognized and included in the Women Innovators Exhibit, an exhibit highlighting the meritorious contributions of women in technology. Tetro was also honored with a surprise Legacy Award from the technology community for her leadership and received a custom award designed by O.C. Tanner.

The complete list of 2017 Women Tech Award finalists, listed alphabetically, are as follows:

Alison Lutjemeier, Adobe
Amy Knapp, O.C. Tanner
Ashley Dreier, HealthEquity
Dasha Kadulova, Usana
Debi Mofford, Workers Compensation Fund
Holly Rimmasch, Health Catalyst
Jamie Morningstar, Qualtrics
Kira Booth, Qualtrics
Laura Butler, Workfront
Lindsey Kneuven, Pluralsight
Mariah Hay, Pluralsight
Michelle Jackson, ATK
Rachel Hofstetter, Chatbooks
Sandra Hemmert, Granite School District
Sharon Kitzman, Dealertrack
Trina Limpert, eBay
Yolanda Chong, Recursion Pharmaceuticals
Michelle Maxwell, Utah Valley University (student finalist)
Tammy Platero, Weber State University (student finalist)
Vanessa Chambers, Utah State University (student finalist)

The awards were held in partnership with Domo, Dealertrack, Dell EMC, Vivint Smart Home, Pluralsight, Chatbooks, EY, Utah Governor’s Office of Economic Development, Oracle and USTAR. The event was also held in conjunction with the Utah Tech Tour, held this year by Senator Orrin Hatch and WTC.

Chief Media Transforms Programmatic TV Buying With New Advanced Audience Targeting for Linear TV

By

-

October 30, 2017

New propriety technology couples the precision and power of Chief Media’s Continuum attribution engine with Futures Media T3 Technology™

Chief Media, a leading direct response marketing agency, announced new technology innovations that provide marketers with robust programmatic TV ad solutions and strategic media buying powered by first-party audience data.

Through a strategic alliance with Futures Media, Chief Media empowers its clients with its Television Trader Terminal (T3 Technology), the first technology built specifically to manage the live marketplace of linear television. Marketers using Chief Media can now employ this platform to access, build and optimize efficient audience based media plans in TV real-time using first-party data while gaining a deeper knowledge and true understanding of active viewership.

“We are on the cusp of a significant pivot in the media sector where traditional and digital channels will finally converge empowering marketers with the sophisticated targeting tools to build truly holistic, multiplatform video media plans. Our partnership with Futures Media is a testament to our continued investment in technology to ensure we are consistently providing innovative solutions for our clients and pushing the industry forward,” said Scott Paternoster, Founder and CEO at Chief Media.

Leveraging Chief Media’s attribution engine, Continuum, marketers can achieve great accuracy, measure cross-screen campaign effectiveness and integrate conversion data to gain a more holistic picture of their media return on investment when coupled with the new programmatic offering.

“By blending the art and science of efficient media buying with the data, analytics, tools, and technology of the programmatic digital world, we are helping brands eliminate media waste and maximize ROI by making smarter faster strategic marketing decisions. Our partnership with Chief Media has put us in a position to service all multiplatform video clients, from direct-to-consumer ROI-focused clients to audience targeted brands looking for efficiencies beyond Nielsen age and demographic models,” said Josh Winograd, CEO at Futures Media.

W.I.I.M – Uniting Women In Influencer Marketing

By

Kamiu Lee

-

October 27, 2017

Founders Jessy & Morgan Team Up To Boost Advocacy Among Women In The Influencer Industry

Last week, we sat down with President and Vice President of W.I.I.M., Jessy Grossman and Morgan Kaye to get their take on the influencer industry, where they see it going, and how W.I.I.M. plays a key role in all of this.

W.I.I.M (Women in Influencer Marketing) is an exclusive networking group for women who are making a name for themselves in the world of influencer marketing. The group consists of key female players from various ad agencies, public relations firms, media companies, influencer networks, talent agencies, and brands. It’s central mission is to network with like-minded women, share information to make their work stronger, and create a group of leaders.

1. To begin, what’s the story behind WIIM? How did it come to be?

Jessy: Morgan and I had breakfast one morning and I shared the idea of wanting women in influencer marketing to be more connected with one another. Morgan shared the same sentiment and thought a networking group would be a great way for women in this industry to really connect with one other and share information. Overall, the topic of women empowerment and women in business has always been important to me.

Morgan: Jessy and I have been working together for a few years now and have always had such a great rapport. It was a natural fit to team up and partner on something that can hopefully help others connect and form similar connections. Having attended so many conferences, and participated on numerous panels, it all started to feel stale to me. I was really hungry for a more honest and open conversation with women in the industry who I knew were experiencing some of the same triumphs and/or struggles.

In one sentence, what would you say the central mission of WIIM is?

Jessy: It’s to network, share information, and create leadership of women in the industry.

2. What do you both feel is the biggest challenge facing women in the influencer industry right now?

Morgan: I think it’s different for every woman whether it be the influencer, the agent, or the brand. Certainly from an influencer’s perspective — they’re faced with this lifestyle that one has to portray and maintain. Living an authentic life and also maintaining this aesthetically pleasing and aspiring content is a hard balance for any creator. Personally, that’s something I struggle with — the sometimes, unavoidable superficiality of influencer marketing. If I have one particular issue with this industry as a whole, with advertising as a whole, it’s unachievable expectations especially for women. Putting pressure on women to be prettier, or to have a more expensive bag, or travel to a further destination — It’s heart wrenching. It’s our job as experts to prevent this from happening.

3. Alternatively, what do you both feel is the biggest success of women in the influencer industry right now?

Jessy: Given that the influencer community is heavily female, it’s great that women are able to have a voice here. A really large, impactful and powerful voice on a platform to be able to express whatever they want. They’re starting to talk about real and deeper topics as they evolve and as their audiences change. I always say the best part about my job is that I get to work with entrepreneurs, they’re running their own businesses, running things on their own terms — they’ve created this entire career for themselves.

4. I know you’ve both been in the industry for several years, so I’m curious, what’s the craziest thing an influencer or brand has asked for?

Morgan: I think for me, the biggest debate and/or craziest thing one has asked for always has to do with the topic of money. For both brands and influencers, know your worth. Don’t charge too much, don’t charge too little — don’t overpay, don’t be stingy. Find the happy medium that works for both parties. Ultimately, when pricing is mutually agreed upon, the content and campaign will benefit.

5. Moving forward, how do you guys feel the industry might develop? Is there a particular thing you’re interested in seeing develop further?

Jessy: The talent that I represent are very multifaceted, they all have different goals for what they want to achieve in the long run and I get excited by the unique projects that aren’t necessarily brand related. We just had a client who finished a 30 city book tour where she was speaking at different colleges, and again, it’s because these women are influencers — they’re thought leaders. That’s exciting to me, to see what all of this talent has the potential to do (and impact) outside of just influencer marketing and social media.

6. Similar to the previous question, where do you all see Women In Influencer Marketing going in the future?

Morgan: Overall, we want to continue to empower women in the industry, to spark conversation, to educate, and to do this at scale. As the industry grows, so will WIIM. New roles within influencer marketing are being created on a daily basis. We hope those broadening roles will also lead to new interest and insight. This diversity will ultimately make WIIM stronger.

With all of that being said, it’s clear that the female influencer industry is thriving. In today’s world, social media has allowed women to speak freely and with a greater capacity in whichever way they choose. For some, perhaps social media is a way to be creative, while for others, maybe social media is a way to hop onto a digital soap box. Either way, bottom line: Women in the influencer industry are able to put the spotlight on themselves. They stand at the forefront of a flourishing and prosperous industry and have the ability to change the narrative that is women in business.

For more information about W.I.I.M or to get involved you can visit their website by clicking here.

Jessy Grossman procures and negotiates opportunities for influencers to monetize their social media following with major brands and media companies. Jessy’s deals create lucrative opportunities for her influencers to create buzz worthy entertainment that engages audiences and drives profits for companies like Unilever, Johnson & Johnson, Walmart, Volvo and others. Since 2009, Jessy has been at the forefront of the digital content revolution. Building on her technology prowess and experience in production, Jessy’s talent representation has led to the creation of new business models and exponential revenue growth for her influencer clients

_______________________________________________________________________________

Morgan Kaye is VP of Community + Support at Bloglovin’, where she is responsible for influencer partnerships, community growth, social media, and support. She has been actively working with influencers for the last 8 years and has been working in the digital space for more than 10. Morgan has been a speaker at ALT Summit, Generation Beauty, and Simply Stylist as well as, recently hosted her own Skillshare Course, “From Blog To Business: Content Community, and Working with Brands.” Morgan’s Skillshare video is their highest ranked course for writing + blogging.

Acxiom and Amex Advance Launch New Data-Driven Offering to Predict Consumer Purchase Intent

By

Sudipto Ghosh

-

October 27, 2017

Amex Advance combines predictive insights with Acxiom InfoBase® to increase marketing effectiveness

Acxiom, the data foundation for the world’s best marketers, and Amex Advance, a personalization services business within American Express, today announced the launch of a joint data-driven offering to predict purchase intent across the broad US consumer population.

Currently, Acxiom provides the data foundation for the world’s best marketers. The company enables people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI.

Acxiom’s Predictive Intent Segments, powered by Amex Advance, uses advanced machine learning to predict when consumers will be in-market for a purchase by combining spending insights from American Express’ network with Acxiom’s InfoBase® data and first-party customer data. Audiences created through the partnership help marketers increase effectiveness by engaging consumers with relevant offers when they are most ready to buy.

Rick Erwin, president and general manager of Acxiom’s Audience Solutions, said, “Marketers fight a constant battle for consumer attention, and Predictive Intent Segments, powered by Amex Advance, helps them cut through the noise and win. Through our application of proprietary data insights, omnichannel audience delivery and commitment to ethical data use, this partnership empowers marketers to engage consumers respectfully at the most opportune times, enhancing the relevance of consumers’ interactions and experience with brands.”

When marketers are unable to identify and reach consumers before they take action, campaigns can be inefficient and wasteful. In teaming up with Amex Advance, Acxiom is able to increase marketing effectiveness by developing audiences based on valuable, predictive insights that go beyond the standardized lists that are commonly available today.

Amex Advance analyzes the vast majority of the $1 trillion in annual spend on the American Express network – data that has been anonymized and aggregated – to develop predictive insights. These insights are applied to Acxiom’s InfoBase data, the richest, most ethically sourced third-party data asset available, to create customized audience segments predicted to have the highest intent to spend.

Marc Ginsberg, vice president and general manager of Amex Advance at American Express, said, “Partnering with Acxiom reflects how important innovative solutions are for marketers to exceed customer expectations, and underscores how valuable big data analytics and predictive data science are in changing customer experience for the better. We’re excited to work with Acxiom to power data insights that positively impact how brands understand and react to their customers’ needs.”

Audiences developed from the joint offering can be activated across channels and devices at national scale by Acxiom, using processes that respect and protect consumer privacy. To ensure American Express® Card Member privacy, Amex Advance never shares personal data with Acxiom Audience Solutions or its clients–only anonymized scores and insights.

LiveRamp Launches IdentityLink for Agencies

By

MTS Staff Writer

-

October 27, 2017