Home Blog Page 56

Ecer.com Powering the Mobile Evolution of B2B Trade

0
UpCodo Digital Introduces AI-Powered Web and Mobile App Development Services for Businesses

Ecer Technology- Google Global Premier Partner,focus on foreign trade  promotion, digital marketing, Google promotion, search engine optimization.

The landscape of global B2B commerce is undergoing a profound migration. Orders are no longer confined to office desktops; instead, they are increasingly being finalized on smartphone screens. As trade shifts from fixed workstations to mobile spaces, “fingertip transactions” are becoming the new global standard. Leading this transformation is Ecer.com, which is leveraging technical innovation to reconstruct foreign trade business for the mobile era.

Eliminating Time Zones with 24/7 Responsiveness
In traditional trade, waiting across time zones often leads to lost opportunities, with inquiries sometimes taking over a day to receive a response.
Qingdao KaFa Fabrication Co., Ltd. targeting distant markets like South America, a 10-hour time difference previously meant average response times exceeded 18 hours, allowing competitors to intercept urgent orders.
By integrating with the Ecer.com mobile system, businesses can now utilize AI multi-language real-time translation and instant messaging. Personnel can receive alerts and reply instantly via their phones, with the system automatically matching professional terminology and translating text. This has successfully compressed average response times to under 10 minutes, turning the obstacle of time zones into a manageable variable.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

Building Trust Through the Screen
Trust remains the core element of B2B transactions, but traditional field inspections are costly and time-consuming. Ecer.com has solved this by integrating VR factory inspections, panoramic displays, and mobile video interactions directly into its platform.
 Global buyers can now “walk into” a factory site from anywhere to view equipment operation and quality control.
 Critical judgments that once took weeks of preparation for an international visit can now be made in a matter of hours.

One Phone, One Complete Business Cycle
Mobile technology is not just changing how partners talk; it is reconstructing the entire trade workflow. From searching for suppliers and online negotiations to remote factory audits and final order placement, ECER has integrated the complete foreign trade chain into a single mobile terminal.
This integrated closed-loop system means:
 Complex operations that previously required multiple platforms are now seamlessly connected.
 Enterprises can advance order processes efficiently without switching between tools.
 Response speed and digital capability have become the new benchmarks for global competition.

As the trade scene migrates from the desktop to the palm, the pace of global business is accelerating. The future of foreign trade competition no longer begins at a physical exhibition or ends with an email—it begins with a single tap on a screen.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

HYTN Announces Extension of Marketing Program

0
HYTN Announces Extension of Marketing Program

HYTN.jpg

HYTN Innovations, a pharmaceutical manufacturer specializing in cannabis, announces, further to its news release on January 9th 2026, that it is extending its engagement of MCS Market Communication Service GmbH (“MCS”) to provide certain marketing and communications services.

The engagement is expected to commence on March 3, 2026, and continue for a period of approximately 60 days, or until the allocated budget is exhausted, subject to earlier termination or extension at the discretion of the Company. The services to be provided by MCS are expected to include the review and evaluation of existing marketing and communications materials, including the Company’s website and corporate presentation, the development of digital content and advertising materials, keyword optimization, project coordination, and media distribution services, with the objective of increasing general awareness of the Company and its business. MCS will execute these services through online platforms using demographic, geographic, keyword, and interest-based targeting to reach relevant investor audiences.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

MCS is arm’s-length to the Company. In consideration for the services, the Company has agreed to pay €50,000 to MCS. No securities of the Company will be issued as compensation, and to the knowledge of the Company, neither MCS nor any of its principals hold any securities of the Company.

MCS Market Communication Service GmbH is located at Saarlandstraße 28, 58511 Lüdenscheid, Germany; email: info@mcsmarket.de.

HYTN Innovations Inc. is a pharmaceutical company specializing in the formulation, manufacturing, marketing, and sale of products containing psychoactive and psychotropic compounds, including cannabis-derived cannabinoids. The Company focuses on serving federally regulated markets by applying pharmaceutical-grade development, manufacturing, and quality systems. HYTN advances products to market by identifying regulated market opportunities and leveraging its integrated development and commercialization platform.

Marketing Technology News: Martech Architecture For Small Language Models: Building Governable AI Systems At Scale

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Wix Launches App in ChatGPT, Expanding Website Creation to one of the World’s Leading Conversational AI Platforms

0
Wix Launches App in ChatGPT, Expanding Website Creation to one of the World’s Leading Conversational AI Platforms

Copy of Copy of Copy of Wix logo black.png

Users can now generate Wix Harmony websites directly within their ChatGPT conversations

Wix.com Ltd. a leading global platform for creating, managing and growing a complete digital presence, announced a collaboration with OpenAI to  launch the Wix app in ChatGPT. Built using OpenAI’s Apps SDK and powered by Wix’s Model Context Protocol (MCP), the app enables anyone to create a professional-grade Wix Harmony website directly within the ChatGPT interface.

Within ChatGPT, anyone can simply describe the website they want via text or voice and a fully functional, production-ready Wix Harmony website is generated instantly. From there, they can add relevant business capabilities, analyze performance, and implement changes, all through conversation. Existing Wix users can also connect and manage their business seamlessly within ChatGPT.

“With Wix Harmony we’ve redefined how people can build online, and now we’re extending that experience into ChatGPT,” said Shahar Talmi, GM of Developer Platform at Wix. “By adding another powerful entry point to Wix Harmony, we’re making it even easier for anyone to start, run and grow their online presence in the environments they already use every day.”

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

“We want to help our customers use AI to solve problems and deliver genuine impact,” said Sanj Bhayro, Managing Director EMEA Sales at OpenAI. “Wix is a great example of the kind of real-world value apps can bring into ChatGPT, helping users go from an idea to a live online presence all in one place.”

To begin, anyone can start a ChatGPT prompt with “@Wix” and the Wix app will automatically surface within the chat.  Every website created through the Wix app runs on Wix’s enterprise-grade infrastructure, with built-in capabilities for commerce, scheduling, payments, SEO and GEO, accessibility, performance, security – and more, all  included by default. The website can then be accessed through the chat or through their Wix Business Manager.

Wix’s vision is to simplify complex technologies and deliver the best tools for every type of user and business to create online. Powered by advanced AI and enterprise-grade infrastructure, Wix is trusted by millions of users worldwide. Founded in 2006 and strengthened by the acquisition in 2025 of Base44, the no-code application platform, Wix is continuing to build for the future of the internet.

Marketing Technology News: Martech Architecture For Small Language Models: Building Governable AI Systems At Scale

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

First Large-Scale Study by AI Search Monitoring Platform OtterlyAI Shows YouTube is #2 Social Platform for AI Citations

0
First Large-Scale Study by AI Search Monitoring Platform OtterlyAI Shows YouTube is #2 Social Platform for AI Citations

Screenshot 2025-09-16 at 1.35.05 PM.png

First analysis of 100 million AI citations across six platforms shows AI search engines favor reference-style video content , and that platform citation behavior varies sharply

OtterlyAI, An AI search monitoring and optimization platform, published findings from its YouTube Citation Study 2026 , the first large-scale study to examine how YouTube content is cited across the six leading AI search platforms.

Derived from a dataset of more than 100 million AI citation instances collected over a 30-day period, the research reveals a clear pattern: AI search engines overwhelmingly cite long-form, reference-style YouTube videos, with Shorts accounting for just 5.7% of observed citations. The findings also show that popularity metrics , views, likes, and subscriber count , carry near-zero correlation with citation frequency, challenging a core assumption in content marketing strategy.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

Key Findings

  • YouTube is the second most-cited social media platform in AI Search, behind only Reddit. Across 5.5 million social media citations in the dataset, YouTube accounted for 31.8% of citation volume. Reddit led at 46.4%. Together, the two platforms represent 78.2% of all social media citations observed across the six AI search platforms analyzed.
  • AI search engines regularly cite YouTube videos that most audiences have never found. 40.83% of AI-cited YouTube videos had fewer than 1,000 views at the time of analysis. 36% carried fewer than 15 likes. Channel subscriber count showed a near-zero Pearson correlation with citation frequency (r = −0.03), consistent across all channel sizes. The median cited channel had fewer than 41 total videos. OtterlyAI’s working interpretation: AI citation behavior resembles reference selection more than recommendation , favoring topic fit and structural clarity over audience scale.
  • Long-form video accounts for 94% of AI citations. Shorts account for 5.7%. The largest single citation cluster fell in the 10–20 minute range (32.1% of cited videos), followed by 5–10 minutes (26.1%) and 20 minutes or longer (17.6%). Within the small share attributed to Shorts, citations were concentrated almost entirely within Google’s AI surfaces , with negligible inclusion from ChatGPT, Perplexity, Copilot, or Gemini.
  • Platform behavior is highly fragmented , and strategically consequential. Perplexity (38.7% of total YouTube citations) and Google AI Overviews (36.6%) drive the large majority of YouTube citation volume. ChatGPT contributes just 4.4%. Gemini and Microsoft Copilot each account for less than 1%. Microsoft Copilot’s social citation behavior diverges sharply from all other platforms: LinkedIn accounts for 43.8% of its social media citations , more than Reddit and YouTube combined , consistent with Microsoft’s product ecosystem.
  • Timestamped YouTube videos function as multi-citation assets , exclusively within Google’s AI surfaces. Of all timestamped citations in the dataset, 73% appeared in Google AI Overviews and 27% in Google AI Mode. No timestamped YouTube citations were observed in ChatGPT, Perplexity, Microsoft Copilot, or Gemini during the observation window. Among timestamped videos cited by Google’s AI platforms, 78% were cited more than once , typically across two to five distinct chapters , multiplying citation surface area from a single video asset. Only 31% of cited videos contained timestamp or chapter-style structure, suggesting significant optimization upside for publishers targeting Google’s AI surfaces. 

Why AI Search Visibility for YouTube Content Matters Now

Multiple independent studies have documented measurable click-through rate declines when AI-generated summaries appear in search results, as answers are delivered directly inside the interface rather than directing users to source pages. For brands relying on organic search traffic, this shift elevates the strategic value of being cited as a source inside an AI-generated answer , rather than ranking below one.

YouTube, with more than 2.7 billion monthly active users, is already among the most frequently cited domains in AI-generated responses. What this study adds is precision: citation behavior in AI Search does not mirror YouTube’s engagement-based ranking signals. A structured video with a descriptive title, clear chapters, and a keyword-aligned description can be cited in AI Search regardless of view count or channel size. A high-traffic video with no structural metadata may not appear at all.

Description length (r = 0.31) and hashtag presence (r = 0.20) emerged as the only metadata variables with meaningful , though still modest , positive relationships with repeated citation frequency. All popularity signals registered at or near zero.

Marketing Technology News: Martech Architecture For Small Language Models: Building Governable AI Systems At Scale

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

LumeFlow AI Integrates Seedance 2.0 and Nano Banana 2 to Boost Content Creation

0
LumeFlow AI Integrates Seedance 2.0 and Nano Banana 2 to Boost Content Creation

LumeFlow AI expands its all-in-one dashboard with the latest next-gen video and image models, alongside advanced Motion Mimic and Lip Sync precision tools.

LumeFlow AI, the one-stop AI content generation platform, has expanded its all-in-one dashboard with the latest next-gen video and image models: Seedance 2.0 for video and Nano Banana 2 for high-fidelity imagery. This major update is accompanied by the release of Motion Mimic and Lip Sync, a dual-tool suite designed to bridge the gap between simple AI generation and professional-grade video production.

With this release, LumeFlow AI further strengthens its strategy of integrating multiple leading AI models into a single dashboard, enabling creators to access cutting-edge technology without maintaining multiple subscriptions.

Expanded Video Generation Capabilities with Seedance 2.0 & Kling 3.0

Seedance 2.0 has recently drawn industry attention for its multimodal input capabilities and its handling of motion-rich scenes. Public demonstrations suggest strengths in dynamic movement rendering and scene composition. While the model’s standalone global access remains limited, LumeFlow AI provides users with integrated access within its platform environment.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

Kling 3.0 further improves physical motion realism, cinematic camera dynamics, and character consistency, demonstrating enhanced continuity in short-form visual storytelling and conceptual advertising use cases.

By consolidating these engines alongside Sora 2 and Veo 3.1, LumeFlow AI positions itself as a centralized interface for experimentation and production, particularly at a time when creators often navigate fragmented AI tool ecosystems.

Upgraded Image Generation with Nano Banana 2

On the visual front, LumeFlow AI has adopted Google’s latest Nano Banana 2 model. Built on the Gemini 3.1 Flash architecture, this model delivers “pro-level” quality at lightning speeds.

  • Real-World Knowledge: Grounded in real-time web information, Nano Banana 2 produces highly accurate renders of trending subjects and complex data visualizations.
  • 4K Precision: Supporting resolutions up to 4K, the model provides the high-texture fidelity and lighting control necessary for professional storyboarding and marketing design.

Precision Control AI Tools: Motion Mimic and Lip Sync

To move beyond “random” AI outputs, LumeFlow AI has introduced two critical production features:

  • Motion Mimic: This feature allows creators to upload a source video to act as a “motion template.” The AI extracts specific movement patterns—such as a specific dance or camera pan—and applies them to the generated content.
  • Lip Sync: This tool provides automated alignment of speech audio with character facial movements. Supporting multiple languages and accents, it is an essential solution for creators producing virtual spokespeople, localized advertisements, and educational content.

The LumeFlow Advantage: Speed and Accessibility

In a field where new models are released almost weekly, LumeFlow AI’s core differentiator is its fast integration strategy. The platform’s flexible architecture ensures that when a breakthrough like Seedance 2.0 or Kling 3.0 occurs, creators gain access within days, not months. This allows brands and independent artists to stay at the absolute forefront of AI trends without the burden of multiple recurring subscriptions.

LumeFlow AI is an AI content creation platform that integrates multiple video and image generation models into a unified dashboard. Serving creators, marketers, and creative teams, the company focuses on reducing tool fragmentation while enabling early access to emerging AI technologies. LumeFlow AI continues to expand its ecosystem in response to the rapidly evolving generative AI landscape.

Marketing Technology News: Martech Architecture For Small Language Models: Building Governable AI Systems At Scale

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

MarTech Interview with Punit Shah, Director of Product Marketing @ PubMatic

0
MarTech Interview with Punit Shah, Director of Product Marketing @ PubMatic

Punit Shah, Director of Product Marketing at PubMatic comments on the future of marketing in view of how AI driven marketing automation is setting new standards in this MarTech Series catch-up:

_________________

Take us through your time in the martech ecosystem and more about your role at PubMatic.

I’ve spent over 15 years working at the intersection of strategy, analytics, and large-scale digital platforms — across consulting, enterprise technology, and now advertising infrastructure.

What has consistently drawn me to this space is that ad tech isn’t just about media delivery; it’s about market architecture. It shapes how brands connect with consumers, how publishers monetize content, and how transparency and trust scale across the open internet.

Over the years, I’ve worked across commerce enablement, brand safety, political advertising transparency, and AI-driven automation. A consistent lesson has emerged: when you improve the intelligence layer of infrastructure, you fundamentally improve decision quality.

At PubMatic, I lead developing and marketing products across AI-driven analytics, performance solutions, curation, and vertical specific initiatives such as political and pharma ads. Increasingly, my focus is on agentic AI, building systems that move beyond static workflows to fast, contextual reasoning, and translating that into measurable outcomes for publishers and buyers globally.

We’d love the top highlights on your recent AI Insights launch — how does it enable end users?

Much of AI in ad tech has historically been incremental, summarizing dashboards or automating isolated tasks. The more meaningful shift is architectural with AI.

With AI Insights, we focused on structuring data from the ground up so the system can reason across signals rather than simply display them. That enables real-time benchmarking against relevant peer sets, detection of demand shifts, and surfacing of next-best actions directly within the workflow.

The shift is assisted, automated, and agentic decision-making.

For example, during election cycles, publishers with political inventory often see volatile demand patterns across geographies and content categories. AI-driven benchmarking can highlight where pricing strategies or packaging approaches are underperforming relative to comparable publishers, where is the demand coming from across PACs, geographies and enabling faster, data-backed adjustments while maintaining policy and transparency standards.

The broader vision is agentic workflows, where AI doesn’t just summarize information but helps operators navigate complexity with context. As more structured signals are integrated, the value compounds directly to growth and profitability.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

What’s trending in the CTV space today? What will dominate the market in 2026?

CTV is increasingly being treated as performance-grade media with premium storytelling layered on top.

Today, we’re seeing stronger demand for transparent supply paths, growth in curated marketplaces, tighter alignment between CTV and commerce signals, and more scrutiny around measurement consistency.

The deeper shift is sophistication. Buyers are no longer optimizing for scale alone; they’re optimizing for validated, structured supply.

By 2026, three forces will likely define the market. First, AI-driven optimization across CTV supply, dynamically adjusting pricing and packaging in real time. Second, outcome-based evaluation, where campaigns are judged by business impact rather than impressions alone. And third, intelligent curation, where inventory is transacted based on contextual quality and performance intelligence rather than volume.

CTV will increasingly operate like high-quality programmatic performance media, while retaining the creative power that makes it distinct.

What are some top tips publishers should keep in mind as martech and ad tech evolve?

Three priorities stand out.

First, build structured data foundations. AI and automation only deliver value when signals are clean, interoperable, and contextualized. This sometimes needs to be built from the ground up.

Second, operationalize transparency. Across political advertising, brand safety, and CTV, transparency increasingly drives premium demand and long-term trust.

Third, adopt AI with intent. The goal isn’t full automation; it’s embedding AI-assisted reasoning into workflows so human operators can make faster, higher-quality decisions.

Publishers that combine premium environments with intelligent, structured supply will lead the next phase of programmatic growth.

How is AI fueling a complete shift in the industry?

AI is reshaping ad tech across three dimensions.

It reduces operational friction in reporting and campaign management. It amplifies intelligence by identifying patterns across supply and demand. And most importantly, it begins to influence market design, enabling adaptive packaging, dynamic pricing strategies, and predictive optimization at scale.

The real shift isn’t speed; it’s decision quality. Markets become more data-native and less intuition-driven.

But this only works when AI is built on structured data foundations and clear governance. The companies investing architecturally, rather than layering AI superficially, will define the next decade of digital advertising.

Five ad tech and martech thoughts you’d leave our readers with before we wrap up.

  • The future of media is curated and intelligent, not infinite and opaque.
  • AI will augment expert operators before it replaces them.
  • CTV will demand performance-grade accountability.
  • Transparency will increasingly correlate with revenue performance.
  • Infrastructure innovation will quietly determine which ecosystems lead.

PubMatic AgenticOS in Action | PubMatic

PubMatic is a leading AI-powered ad tech company delivering digital advertising performance. Through an intelligent, unified platform that connects buyers, publishers, data partners, and commerce media networks, PubMatic delivers superior performance with greater transparency, control, and efficiency.

About Punit Shah

Punit Shah is a global product marketing and go-to-market leader specializing in AI-driven analytics, programmatic curation, and regulated advertising innovation. At PubMatic, he leads product strategy and market expansion for the company’s AI and next-generation analytics portfolio, driving adoption and revenue growth across international markets.

ALL3D Launches New AI Platform to Scale Product Lifestyle & Environmental Imagery

0
ALL3D Launches New AI Platform to Scale Product Lifestyle & Environmental Imagery

Hooker Furniture is the first brand partner to leverage ALL3D’s AI Images platform to generate brand-consistent lifestyle images

ALL3D, the e-commerce product visualization platform founded and led by Amra Tareen, announces the launch of ALL3D AI Images, a next-generation solution built on years of best-in-class AI & 3D development. The platform enables brands and retailers to create high-quality, brand-consistent lifestyle and environmental imagery for ecommerce and marketing, dramatically accelerating content creation while reducing cost, time, and environmental impact of physical samples, photoshoots, and logistics.

ALL3D AI Images combines multiple leading image-generation models with its proprietary middleware to create realistic lifestyle imagery from existing product assets and creative inspiration. The scalable platform supports team collaboration and increases content output while maintaining brand control and visual accuracy. It allows precise editing, automated brand guideline enforcement, and 3D-aware accuracy in scale, perspective, lighting, and multi-product composition in just minutes.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

“With ALL3D AI Images, brands can create immersive, on-brand visuals while streamlining their content production workflows,” said Tareen. “Our platform complements the creative traditions companies have established while unlocking greater speed, flexibility, and sustainability in how visual content is produced.”

Hooker Furniture, a premier global manufacturer of residential, hospitality, and contract furnishings, is the first brand to partner with ALL3D on the AI Images platform for ecommerceALL3D AI Images enables Hooker Furniture to accelerate go-to-market timelines and streamline content production for ecommerce. The platform supports custom imagery for retail partners, alignment with new social and marketing campaigns, and seamless integration of new products into multi-product layouts.

“We use ALL3D’s AI images to supplement our long-standing tradition of on-location photography for ecommerce,” said Jeremy R. Hoff, Chief Executive Officer, Hooker Furnishings Corporation. “We have watched Amra grow her business from 3D CGI to AI and right now, we believe they are the best available provider for our needs as it relates to 3D CGI & AI product visualization for ecommerce.”

This partnership underscores both brands’ shared commitment to innovation and elevating the customer shopping experience, as the furniture and home furnishings industry adapts to faster product cycles and an increasingly diverse mix of retail and ecommerce.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

8×8 Recognized at Asian Telecom Awards 2026 for Advancing Real-Time SMS Fraud Protection

0
8x8 Recognized at Asian Telecom Awards 2026 for Advancing Real-Time SMS Fraud Protection

8×8, Inc., a leading global business communications platform provider, won the Cybersecurity Initiative of the Year – Singapore award at the Asian Telecom Awards 2026. The award recognizes 8×8 Omni Shield, a real-time SMS fraud mitigation capability designed to help enterprises detect suspicious traffic patterns and reduce financial exposure.

As SMS-based fraud and artificial traffic inflation continue to rise globally, enterprises face increasing pressure to safeguard customer communications without disrupting legitimate messaging. 8×8 Omni Shield addresses this challenge by embedding fraud detection controls directly into 8×8 Connect, a component of the 8×8 Platform for CX. By enabling organizations to monitor messaging activity and identify anomalies, they are enabled to take immediate action within a unified, no-code interface.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

During early-stage deployments, 8×8 Omni Shield identified more than 85% of fraudulent SMS traffic while maintaining reliable message delivery for authorized communications. This initial performance demonstrates the solution’s ability to support operational teams with configurable alerts, automated suspension controls, and traffic visibility tools that help reduce response times during active threat scenarios.

“Organizations require fraud prevention solutions that are both effective and operationally practical,” said Sylvain Chaperon, General Manager, CPaaS at 8×8, Inc. “This recognition reflects our focus on delivering embedded protection capabilities that allow businesses to safeguard their messaging channels without significantly adding technical complexity or introducing major external dependencies.”

8×8 Omni Shield is part of 8×8’s broader security framework supporting the 8×8 Platform for CX. The solution integrates with identity verification workflows to strengthen authentication processes and mitigate risks such as unauthorized account access and one-time password exploitation. In addition, 8×8 Silent Mobile Authentication leverages mobile network verification to validate user identity without relying solely on SMS-based authentication methods, helping reduce exposure to SIM-swap fraud.

The Asian Telecom Awards recognize telecommunications providers across the Asia-Pacific region for innovation, infrastructure development, and contributions to advancing secure digital communications. This recognition underscores 8×8’s ongoing investment in building resilient communications infrastructure that enables enterprises to scale engagement while protecting customer trust.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Unifyr Appoints Holger Schneider as CPO to Accelerate Value Creation and Scale Customer Growth

0
Convr® Strengthens Customer Experience Team with New Vice President Hire

Unifyr Logo

Unifyr announced the appointment of Holger Schneider, joining the company as Chief Product Officer to help customers turn product into measurable profit and growth. His focus will be on sharpening product strategy around real customer outcomes, accelerating product-led value creation, and strengthening monetization, retention and expansion across the platform.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

For our customers, success means faster time-to-value, higher adoption, stronger retention, and a scalable growth engine built around real business impact.

Together with Co-CTOs, Lionel Farr and Philip Juchert, Holger will align Product, Engineering, Design, Data, Marketing, Sales, and Customer Success around one core principle: helping customers activate faster, realize value sooner, and scale their growth with confidence.

His priorities include:

  • Delivering clearer positioning and stronger value propositions across our core verticals
  • Building a seamless product-led and sales-assisted journey
  • ⁠Enabling smarter pricing and packaging aligned to customer success
  • ⁠Driving expansion through adoption and measurable outcomes
  • ⁠Elevating product marketing, messaging, and competitive differentiation for our customers

For our customers, success means faster time-to-value, higher adoption, stronger retention, and a scalable growth engine built around real business impact.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Postman Unveils a New Era for AI-Native API Development

0
Postman Unveils a New Era for AI-Native API Development

Postman Logo

New capabilities embed AI directly into development workflows and introduce API Catalog as a central system of record for all APIs and services

Postman, the world’s leading API platform,  announced a significant evolution of its platform, introducing AI-native, git-based API workflows and API Catalog, a central system of record that provides a single view of APIs and services. With this release, Postman enables more than 40 million developers from 500,000 organizations to accelerate API development with AI embedded directly into the core—while preserving existing enterprise workflows, delivering centralized visibility, and meeting modern security demands.

AI is rapidly reshaping how software gets built. According to Postman’s latest State of the API Report, 89% of developers already use AI. However, many organizations still rely on external AI tools instead of embedding them directly into development platforms, limiting their impact.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

To close this gap, Postman’s latest innovations are based on a core belief: AI must be native to the API platform, not bolted onto it. Instead of operating as a standalone assistant, Postman’s intelligence layer runs inside the platform with full visibility into specs, tests, environments, and real production behavior. With Postman’s Agent Mode, developers can understand APIs, execute changes, diagnose issues, and apply updates while operating inside existing governance controls, transforming how teams build and scale services.

“The world’s APIs are built and shipped on Postman, and we believe AI should live inside the platform—not alongside it,” said Abhinav Asthana, co-founder and CEO of Postman. “We’ve re-architected our foundation around that principle, delivering intelligence that operates with deep context across the full spectrum of API workflows. As teams move from experimenting with AI to operationalizing it, Postman provides the bedrock that lets them scale API and agentic projects with confidence.”

At the center of this evolution is API Catalog, Postman’s central system of record for APIs and services delivering enterprise-wide visibility and governance. API Catalog offers a real-time view of which APIs and services exist, how they’re performing, and who owns them. By grounding AI capabilities in this authoritative source of context, Postman enables teams to operate with greater visibility, accountability, and governance at scale.

Additional new AI-native capabilities include:

  • Native Git workflows to manage API specs, collections, tests, mocks, and environments directly in developers’ Git repos and local filesystems
  • AI-powered coordination with Agent Mode across specs, tests, and mocks to automate multi-step changes with broad workflow context—including input provided by MCP servers from Atlassian, Amazon CloudWatch, GitHub, Linear, Sentry, and Webflow—while keeping every change version and reviewable
  • Integrated API distribution to publish documentation, workflows, sandboxes, and SDKs in one place

“With Postman’s Agent Mode, developers can coordinate API changes and leverage the Atlassian Rovo MCP server to bring in shared context from the Atlassian tools they already rely on, such as Jira and Confluence, to plan and ship software,” said Josh Devenny, Head of Product for Rovo Skills at Atlassian. “Agentic workflows like these help teams move faster while building, testing, documenting, and troubleshooting APIs, with higher governance and security.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

QYOU Launches QYOU Amplify, a Performance Media Business Unit Built to Scale Creator Campaigns

0
QYOU Launches QYOU Amplify, a Performance Media Business Unit Built to Scale Creator Campaigns

New business unit formalizes QYOU’s approach to scaling creator-led campaigns across paid and organic channels

QYOU Media Inc. a creator marketing and performance media company operating in North America and India producing and distributing social media marketing content for leading brands, announced the launch of QYOU Amplify, a new business unit dedicated to scaling creator and influencer content through paid media, advanced targeting and performance analytics.

As brands allocate a growing share of marketing budgets to social and creator aligned media, they are embedding paid distribution directly into creator campaigns to extend reach, enhance targeting precision and unlock greater performance efficiency. QYOU Amplify was built to support this evolution.

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

QYOU Amplify ensures the right creator content reaches the right audience at the right time, with the ability to optimize in real time. Because QYOU integrates creator strategy, creative development and media distribution from inception, the company can identify breakout content early, shift investment quickly and scale what is performing, maximizing media efficiency and extending the life of high-impact storytelling.

Rather than treating influencer marketing as a standalone tactic, QYOU Amplify transforms creator content into a full-funnel growth driver, supporting awareness, consideration and conversion through precision targeting and continuous optimization.

“Creator marketing has matured, and brands expect it to perform like every other core media channel,” said Glenn Ginsburg, President of QYOU. “QYOU Amplify reflects how we have evolved, integrating creative, creators and media from the start so client investments work harder and drive measurable business outcomes.”

QYOU Amplify formalizes QYOU’s paid media and analytics capabilities, uniting certified media buyers, platform expertise and structured campaign measurement into a scalable offering. By applying data and platform intelligence to distribution decisions, not just reporting on them, QYOU helps brands move at the speed of culture while maintaining performance accountability.

Marketing Technology News: From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread

The launch builds on QYOU’s recent announcement as a Badged TikTok Agency Partner and strengthens its integrated model, aligning creator strategy and media execution to meet the growing demand for performance-led influencer marketing.

Peggy Lin, currently VP of Account Management and Planning, has been promoted to General Manager to lead QYOU Amplify. In this expanded role, she will continue to oversee the integrated paid practice, playing a central role in evolving influencer marketing from a top-of-funnel engagement tool into a measurable driver of ROI.

“The platforms evolve daily, and so do client expectations,” said Lin. “Because we are embedded in the day-to-day with creators, we can see performance signals immediately and act on them. We know when to boost, when to pivot and when to reallocate spend to maximize impact. That level of agility ensures our clients’ media investments go further.”

With QYOU Amplify, QYOU deepens its commitment to performance accountability, aligning creator strategy and paid media within a unified operating model designed to drive both cultural relevance and measurable commercial impact.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Smartly Announces Amazon DSP Integration to Extend Intelligent Creative and Campaign Management to Connected TV

0
Smartly Announces Amazon DSP Integration to Extend Intelligent Creative and Campaign Management to Connected TV

Smartly Logo

Smartly’s integration with Amazon DSP unifies social and CTV campaigns, pairing intelligent creative with full-funnel activations and reporting across Amazon’s premium streaming inventory

Smartly announced an integration with Amazon DSP that enables advertisers to extend their Smartly video campaigns to Amazon’s premium CTV inventory, including Prime Video and Fire TV, and third-party publisher inventory. The new integration addresses growing market demand as CTV investment accelerates, with nearly 70% of marketers1 planning to increase streaming budgets over the next year while seeking more personalization, agility, and measurable outcomes from their campaigns. The Smartly integration with Amazon DSP is available globally, with additional features rolling out later in 2026.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

“This integration gives marketers the performance precision and creative intelligence they’ve long expected in CTV, enabling personalization at scale, real-time optimization, and full-funnel impact.”

The integration brings streaming TV activation into advertisers’ existing workflows in Smartly through three core capabilities. Smartly enables AI-powered creative optimization and personalization from social channels to streaming. The new capability eliminates the creative production bottlenecks that prevent many advertisers from activating CTV campaigns. Advertisers can then create, manage, and optimize Amazon DSP campaigns within the same workflow they use for social advertising, with real-time performance visibility across channels. The unified approach enables cross-channel measurement of incremental reach, and the ability to streamline budget reallocation based on performance insights.

“As CTV matures, entertainment, commerce, and social are merging into one experience,” said Melissa Yang, SVP of Ecosystems & AI Applications at Smartly. “This integration gives marketers the performance precision and creative intelligence they’ve long expected in CTV, enabling personalization at scale, real-time optimization, and full-funnel impact. With intelligent creative and direct access to Amazon’s premium supply, Smartly brings the rigor and accountability modern marketers rely on.”

“Driving impactful business outcomes across channels is key for advertisers and this partnership brings CTV and social campaigns together for maximum, measurable impact,” said Erin McGee, Director, Partner and Advertiser Growth Marketing, Amazon Ads. “Through this integration with Amazon DSP, advertisers and agencies who work with Smartly can now extend their proven social creative to premium streaming inventory in a fraction of the time—driving efficiency, expanding reach, and making streaming TV activation as simple as their social advertising.”

As advertisers’ performance expectations for CTV grow, marketers increasingly need more than reach; they need visibility into cross-channel creative performance. Smartly addresses this need by connecting creative insights, activation, and measurement in a single platform, giving brands the agility and precision required to drive outcomes in a rapidly converging media landscape.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Criteo Joins OpenAI Advertising Pilot in ChatGPT

0
Criteo Joins OpenAI Advertising Pilot in ChatGPT

The integration enables brands to leverage Criteo’s digital advertising platform as part of OpenAI’s ad pilot

Criteo, the global platform connecting the commerce ecosystem, announced it is the first advertising technology partner integrating with OpenAI’s advertising pilot in ChatGPT Free and Go versions in the United States.

“This integration with OpenAI represents an exciting step forward in advancing advertising in an emerging AI experience,” said Michael Komasinski, Chief Executive Officer of Criteo. “Through this pilot, we are helping shape how advertising can support discovery and consideration within Large Language Model (LLM) platforms, grounded in experiences that are additive, relevant, and built on user trust.”

Marketing Technology News: Martech Interview with Meena Ganesh, Senior Product Marketing Manager @ Box AI

Aggregated insights observed across Criteo’s U.S. clients show that users referred from LLM platforms like ChatGPT convert at approximately one and half times1 the rate of other referral channels, reinforcing the high-intent nature of these AI experiences. As conversational discovery grows, this pilot represents an opportunity to thoughtfully evaluate how brands can participate in advertising within ChatGPT while also driving incremental demand back to retailer and brand destinations.

Marketing Technology News: Feature-Rich to Functionally Effective: Adjusting your Martech Strategy

Criteo activates more than $4 billion in annual media spend and works with 17,000 advertisers globally, connecting brands, retailers, and publishers through commerce intelligence and AI-driven decisioning technology to drive cross-channel outcomes. This unique combination enables Criteo to support commerce-focused advertising across a wide range of categories and environments, including emerging discovery surfaces like conversational AI.

The integration will begin rolling out in the coming weeks as part of the ongoing advertising pilot in ChatGPT.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Onetag Acquires Aryel to Create the New Value Exchange for Programmatic Advertising

0
Onetag Acquires Aryel to Create the New Value Exchange for Programmatic Advertising

This strategic move brings together a unique intersection of premium inventory, immersive creative technology and AI-decisioning in a truly self-serve platform built to deliver business outcomes for the Open Internet.

Onetag, the global exchange and smart curation platform, announced the acquisition of Aryel, the Italian AdTech company specializing in immersive and interactive advertising experiences. Backed by Wise Equity, Onetag’s private equity sponsor, the transaction marks a clear milestone in Onetag’s evolution as the next-generation value exchange for the open internet. For the first time, quality media, creative technology, data and AI-driven decisioning have been brought together to deliver measurable business outcomes at scale.

Moving beyond curation to a true value exchange

As advertisers increasingly question the ROI of their advertising spend, simplify media workflows, and measure business outcomes, the industry has reached the limits of fragmented buying models and undifferentiated curation layers. Onetag’s strategy addresses this challenge by redefining how value is created, exchanged, and measured across the Open Internet.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

By integrating Aryel, Onetag brings together three critical pillars in a single proprietary platform:

  • Quality media, a global exchange connected directly to premium publishers
  • Immersive, high-impact creative experiences, designed to drive meaningful user interaction with formats that brands love
  • AI-driven decisioning for outcomes, optimizing campaigns toward concrete business objectives rather than surface-level metrics

All of this is delivered through one truly self-service solution, removing operational complexity to support higher adoption, while empowering buyers and advertisers to secure successful outcomes.

Creative intelligence embedded into media delivery
Aryel’s immersive and interactive formats will be natively integrated into Onetag’s Exchange, delivering immersive experiences across more than 50,000 high-performing placements, enabling creative performance data to directly inform real-time media-decisioning.

This tight connection between creative and delivery allows campaigns to dynamically evolve and adapt, in-flight, to maximize attention, engagement, and full-funnel impact. Rather than treating creative as a separate asset, the integrated platform makes it a core input into optimization, closing the loop between exposure, interaction, and outcome.

AI-decisioning powered by unique data at scale
At its core, this combined technology is built on unique data, at global scale, spanning across audience data, performance insights, and measurement across every single interaction.

This data fuels Onetag’s AI-driven decisioning layer, enabling smarter buying strategies aligned to real business outcomes, such as consideration, engagement and conversions, across the Open Internet. The result is a more accountable and outcome-oriented model, where media quality, creative impact, and measurement are intrinsically linked.

Global scale with premium reach
Onetag’s global exchange connects over 2,000 publishers and 5,000 advertisers across North America, EMEA and LATAM, providing immediate scale and access to premium inventory. Aryel’s strong footprint with brands and agencies, particularly in luxury, beauty and fashion, further strengthens the group’s ability to deliver differentiated, high-value solutions internationally.

“Aryel was created to push digital advertising beyond passive impressions,” said Mattia Salvi, CEO of Aryel. “Our immersive formats are designed to capture attention, drive interaction and generate meaningful signals while respecting the user experience. By becoming part of Onetag, that creative intelligence is now embedded directly into media delivery, where every interaction can actively contribute to performance and measurement.”

“The industry doesn’t need more complexity, it actually needs a better value exchange,” said Filippo Gramigna, Co-CEO of Onetag. “With Aryel, we’re unifying quality media, creative technology, unique data and AI-driven decisioning into one solution, making it easier and quicker for brands to achieve real business outcomes, with simplicity and ease.”

According to Valentina Franceschini, Senior Partner at Wise Equity, “the acquisition of Aryel strengthens Onetag’s strategic positioning and reinforces its ability to deliver innovation at scale. The combined platform is well placed to set a new standard for value creation in programmatic advertising.”

With this acquisition, Onetag has taken a decisive step toward reshaping digital advertising, from fragmented transactions and poor user experience to a unified value exchange built on quality, intelligence, and outcomes.

Founded in 2020, Aryel is an Italian AdTech scale-up delivering immersive and interactive digital advertising experiences for global brands. Its proprietary technology powers high-impact creative formats across multiple environments, including emerging AI-driven and conversational interfaces. Aryel collaborates with leading international brands across multiple industries, helping them strengthen relationships with their audiences through creativity, innovation, and cutting-edge digital engagement.

Founded in 2015, Onetag is the next-generation value exchange for the open internet, combining quality media and AI-driven decisioning to deliver measurable business outcomes at scale. Through direct integrations with more than 2,000 premium publishers worldwide, Onetag enables over 5,000 brands and agencies to reduce waste and achieve better results, without adding operational complexity. Since 2022, Onetag has been part of the Wisequity V portfolio, managed by Wise Equity SGR S.p.A.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Tencent Cloud Launches New Availability Zone and Services in Europe to Power AI Growth

0
Tencent Cloud Launches New Availability Zone and Services in Europe to Power AI Growth
  • New Frankfurt Availability Zone becomes Tencent Cloud’s third European zone, strengthening performance, resilience and expanding in-region capacity for customers

  • Expansion is fueled by new customer momentum in AI and increasing demand for low-latency hybrid cloud infrastructure

Tencent Cloud, the cloud business of global technology and entertainment company Tencent, announced at Mobile World Congress (MWC) the opening of a new availability zone in Frankfurt. The launch expands its European infrastructure to three availability zones in Germany, strengthening performance, resilience and expanding capacity for European customers. The expansion responds to rising European demand for cloud and AI services with new European customers of Tencent Cloud’s HY 3D AI creation engine including 3D AI Studio, 3D model marketplace CGTrader and Maxon; and leading Turkish payment platform, iyzico BV.

Opening to customers in Q2, the new Frankfurt availability zone strengthens Tencent Cloud’s ability to support customers across Europe with higher‑performance, resilient and secure infrastructure. The expanded capacity provides access to a scalable portfolio of cloud services and AI solutions including HY 3D AI creation engine, Super App as a Service, CDN and networking solutions, as well as video and livestreaming capabilities – enabling organisations to build, deploy and scale advanced digital services. With data hosted locally in Germany, the new availability zone operated and managed in alignment with local and regional regulations, gives customers the assurance of compliant, transparent and trusted cloud operations in Europe.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Adoption of Tencent Cloud’s HY 3D AI creation engine is accelerating across Europe’s creator and digital industries. The platform enables companies to generate high-quality 3D assets from multimodal inputs, such as text descriptions or image references, in minutes, streamlining complex production workflows. Customers include Germany’s 3D AI Studio which is scaling generative AI 3D content creation by co-developing advanced, scalable solutions to meet surging demand for high‑quality 3D assets among designers, developers and creators across Europe and globally. CGTrader, one of the world’s largest 3D model marketplaces, based in Lithuania, is planning to introduce a transformative generative AI workflow designed to help its global creator community to accelerate workflows while maintaining creative control. Meanwhile, Maxon, a global developer headquartered in Germany and known for powerful and accessible software for creators in 3D design, motion graphics and visual effects, is integrating the HY 3D model engine into its Academy Award‑winning Cinema 4D tool on iPad and desktop, with availability planned for late 2026.

Tencent Cloud has also built leading Turkish fintech company iyzico’s first cloud‑based production platform in Europe, enabling the EU‑wide scaling of its virtual payment solutions and services. Powered by a secure, compliant, full‑stack architecture designed for high availability and mission‑critical payment workloads, the platform supports transactions across more than 185,000 merchants, trusted by major global brands.

Fred Sun, General Manager, Tencent Cloud Europe, said: “The launch of our new Frankfurt Availability Zone reflects Tencent Cloud’s long‑term commitment to Europe and providing businesses with choice as they scale AI and platform-as-a-service solutions. We are seeing strong momentum across the region, from companies adopting advanced 3D AI solutions, to fintech platforms handling mission‑critical workloads, and this new capacity ensures our customers have the performance, resilience and security they need to grow with confidence.”

Marketing Technology News: Is the Traditional CDP Already Out of Date?

“Drawing on our experience integrating AI across Weixin/WeChat, one of the world’s largest digital ecosystems, we bring real-world insight into operating AI at scale. But every market is different. That’s why we build with our customers, not just for them, co-developing solutions to create what’s right for their users and ecosystems.”

Connecting European Businesses to Global Growth
Tencent Cloud’s broader AI capabilities include innovations such as Palm AI, a secure, contactless biometric technology already deployed across transport, retail and enterprise environments in Asia. These deployments demonstrate how AI-driven solutions can deliver efficiency, accuracy and improved user experience at scale, highlighting the potential for European businesses to apply similar innovations in their own markets. Tencent Cloud also provides them with a pathway to expand into Asian markets, offering cloud infrastructure, technical expertise and regional insight to support international growth. The company continues to work closely with partners across Europe to build a more connected, efficient, and sustainable digital ecosystem.

Globally, Tencent Cloud serves hundreds of thousands of enterprises and emerging customers across 30 industries, with a growing presence across Asia, Europe and the Americas. This global scale reflects the company’s ability to integrate advanced technologies across its portfolio, supporting long-term innovation, scalability and growth. Last year, Tencent Cloud also expanded its infrastructure footprint launching two availability zones in Saudi Arabia, further strengthening the company’s global network.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Abstract Infosys Expands Digital Services Portfolio to Include Advanced SEO and Integrated Digital Marketing Solutions

0
SEO Strategist Avicena Fily A Kako: A New Era of Integrated Digital Literacy in Business, Finance, and AI

Contact Abstract Infosys - Get in Touch for IT Solutions

Abstract Infosys expands into advanced SEO and digital marketing, delivering data-driven strategies to boost visibility and measurable online growth.

In response to the rapidly evolving digital landscape and the growing demand for measurable online growth, Abstract Infosys today announced the expansion of its digital services division to include comprehensive Search Engine Optimization (SEO) and full-spectrum digital marketing solutions.

With businesses of all sizes competing for attention in an increasingly crowded online space, Abstract Infosys is stepping forward with a human-centered, data-driven approach designed to help brands not only rank higher, but connect deeper.

Meeting Businesses Where Growth Happens: Online

Over the past few years, companies have realized that simply having a website is no longer enough. Visibility, engagement, and conversion now define success. Consumers research, compare, and make purchasing decisions online, often within minutes. In this environment, brands that fail to stand out risk being overlooked entirely.

Recognizing this shift, Abstract Infosys has broadened its expertise to deliver services that combine technical precision with creative storytelling. The company’s expanded digital portfolio reflects a clear understanding: sustainable growth requires more than traffic—it requires trust, relevance, and consistent digital presence.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

“Our clients don’t just want clicks; they want meaningful business outcomes,” said Ashok Shrestha, Manager at Abstract Infosys. “That means building strategies that align with their goals, their audience, and their long-term vision.”

The newly expanded offerings include:

Advanced Search Engine Optimization (SEO)

Abstract Infosys now delivers end-to-end SEO solutions that strengthen organic visibility and long-term discoverability. In recent times, Abstract Infosys has become a result oriented seo agency in Nepal, that is driving real business growth. Its core SEO Services include:

– Technical SEO audits and site architecture optimization

– On-page optimization and structured data implementation

– Strategic keyword research aligned with search intent

– High-quality, authority-building link development

– Local SEO enhancements for geographically targeted visibility

– Content strategy designed for both search engines and human readers

By focusing on ethical, white-hat SEO practices aligned with search engine guidelines, the company ensures that growth is sustainable and compliant.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

Integrated Digital Marketing Campaigns

Beyond SEO, Abstract Infosys offers multi-channel digital marketing services in Nepal tailored to each client’s unique objectives. These include:

– Social media marketing that builds community and engagement

– Pay-per-click (PPC) advertising for targeted, immediate visibility

– Email marketing campaigns designed to nurture leads and retain customers

– Content marketing strategies that position brands as thought leaders

Every campaign is built around a cohesive brand narrative, ensuring consistency across platforms and touchpoints.

Performance Analytics & Reporting

Transparency remains a cornerstone of Abstract Infosys’s approach. Clients receive detailed performance tracking supported by real-time analytics dashboards and comprehensive reporting. Rather than overwhelming clients with raw data, the company translates insights into actionable strategies.

From tracking keyword rankings and traffic growth to analyzing user behavior and conversion patterns, every metric is tied back to business outcomes.

Brand Positioning & Online Reputation Management

In today’s digital-first world, perception matters. Abstract Infosys supports businesses with strategic digital branding initiatives designed to strengthen credibility and trust in competitive markets. This includes reputation monitoring, review management guidance, and consistent brand messaging across online platforms.

A Human Approach to Digital Growth

While many agencies focus solely on traffic metrics, Abstract Infosys emphasizes meaningful engagement. The company believes that behind every click is a person and behind every business is a story worth telling.

“Our goal isn’t just to increase search rankings,” said Ashok Shrestha, Manager at Abstract Infosys. “It’s to help businesses build authentic digital relationships with their audiences. Growth happens when brands communicate value clearly and consistently.”

By combining SEO best practices with compelling content and behavioral analytics, Abstract Infosys aims to deliver sustainable results rather than short-term spikes. This philosophy ensures that marketing efforts translate into stronger customer loyalty and higher lifetime value.

Technology-Driven, Results-Focused

The expansion integrates advanced tools for keyword intelligence, competitor benchmarking, and predictive performance modeling. These technologies allow Abstract Infosys to anticipate trends, identify opportunities, and adjust campaigns proactively.

Clients benefit from customized digital roadmaps tailored to their industry, target audience, and long-term objectives. No two businesses are identical and neither are their strategies. Each plan is carefully structured to reflect specific market conditions, competitive landscapes, and brand ambitions.

Key differentiators include:

– Customized growth strategies with no templated campaigns
– Cross-functional teams of SEO specialists, content creators, and digital analysts
– Ethical, white-hat SEO methodologies
– Continuous optimization cycles based on live performance data
– Strategic consultation that aligns marketing with overall business goals

This move also reflects Abstract Infosys’s broader mission: to serve as a strategic digital partner rather than just a service provider.

Empowering Businesses of All Sizes

From emerging startups seeking brand visibility to established enterprises looking to strengthen their digital footprint, Abstract Infosys’s expanded services are designed to scale.

For small and mid-sized businesses, improved local search rankings and targeted campaigns can open new revenue channels and level the competitive playing field. For larger organizations, multi-region digital strategies and advanced analytics enable precise audience targeting and measurable ROI across markets.

The company also recognizes that digital transformation can feel overwhelming. As part of its client-centric approach, Abstract Infosys offers ongoing consultation, educational guidance, and collaborative planning sessions to ensure businesses feel confident in their digital investments.

Looking Ahead: A Commitment to Innovation

The expansion of digital services marks a significant milestone in Abstract Infosys’s growth journey. As industries continue to digitize and consumer behavior evolves, the company remains committed to innovation, transparency, and measurable impact.

Future initiatives will include deeper integration of AI-driven marketing insights, enhanced automation capabilities, and expanded content development services to meet growing demand.

By blending technical expertise with a humanized marketing approach, Abstract Infosys positions itself at the forefront of modern digital transformation, helping brands move beyond visibility toward lasting digital authority.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

VisibleFirst Launches Free WordPress Plugin to Help Businesses Get Discovered by AI Search Platforms

0
VisibleFirst Launches Free WordPress Plugin to Help Businesses Get Discovered by AI Search Platforms

VisibleFirst

VisibleFirst launched a free WordPress plugin that boosts AI search visibility, helps businesses get recommended by ChatGPT and others, no signup required.

VisibleFirst, an AI visibility optimization platform headquartered in Boise, Idaho, has announced the launch of a free WordPress plugin designed to help businesses get discovered by AI-powered search platforms, including ChatGPT, Claude, Gemini, and Google AI Overviews. The plugin is now available for download at no cost on WordPress.org and is free forever, with no credit card or email address required to get started.

The Problem VisibleFirst Is Solving

As AI assistants become an increasingly common way for consumers to find and evaluate businesses, a significant gap has emerged between traditional search engine optimization and what it takes to be recommended by AI platforms. According to data published on the VisibleFirst website, 2.4 billion searches occur monthly on AI platforms, 67% of consumers now use AI to research businesses before making a purchase, and 89% of businesses are not currently optimized to be found through these channels. When AI assistants are asked for business recommendations, most businesses are effectively invisible while their competitors are mentioned instead.

Traditional SEO tools were designed for a different era of search and were not built to address how AI models discover, interpret, and recommend businesses. VisibleFirst was built specifically to close that gap.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Product Overview: The VisibleFirst AI Visibility Optimization Platform

The VisibleFirst platform gives business owners, digital marketers, and WordPress users a clear picture of where they stand in AI search and the tools to improve it. At the center of the product is a free AI Visibility Score that analyzes how AI platforms currently see a given business, with results delivered in 60 seconds. The score is accessible directly from the VisibleFirst website and requires no account creation, email address, or payment information.
The free WordPress plugin extends the platform’s capabilities directly into a business’s existing website infrastructure, automating key technical and content optimizations that help AI models understand and recommend the business.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

Key Features

The VisibleFirst free WordPress plugin includes:

AI Visibility Score Dashboard – An ongoing view of how each major AI platform sees the business, enabling owners to track changes over time and identify gaps in discoverability.

llms.txt File Generation The plugin auto-generates an llms.txt file, a newly emerging standard that functions similarly to robots.txt for traditional search engines. This file is placed on the business’s website to help AI language models understand who the business is, what it does, and how to accurately describe its products or services.

Structured Schema Markup The plugin creates schema markup specifically optimized for AI discovery, providing the structured data that AI platforms rely on to identify and categorize a business’s offerings.

SEO and Social Optimization Tools Additional on-site optimization features for traditional search and social media visibility are included, providing a broader foundation for discoverability across multiple channels.

Redirect Manager A built-in redirect management tool to maintain site structure and prevent broken links that can undermine both search and AI visibility.
AI-Powered Content Generation Tools to help businesses generate optimized content that aligns with how AI platforms assess and describe businesses in their category.

5,000 AI Credits Per Month (Free Tier) The free plan includes a monthly allotment of AI credits to use across the platform’s generation and optimization features.

Intended Use and Applications

VisibleFirst is designed for small to mid-size business owners, digital marketers, SEO professionals, and WordPress users who want to ensure their businesses are being recommended by AI assistants. The platform is intended to be accessible without technical expertise the WordPress plugin is described on the website as a one-click installation, and the AI Visibility Score tool requires only a website URL to generate results.

The platform is suited for businesses across a range of industries, including local services, B2B companies, professional services, e-commerce, healthcare, and real estate, among others.

Variants and Pricing

The VisibleFirst WordPress plugin is free forever on WordPress.org and includes all core features along with 5,000 AI credits per month. For businesses that require additional AI credits or expanded capabilities, paid plans begin at $19 per month. According to the VisibleFirst website, every feature is included on every plan.

For businesses seeking more comprehensive visibility support beyond what the plugin provides including citation building, reputation management, and advertising across platforms such as Google, Microsoft, Facebook, and LinkedIn VisibleFirst also offers professional services, with service plans starting at $299 per month.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Melbourne AI Agency Enterprise Monkey Quits ChatGPT Over Pentagon Deal

0
Melbourne AI Agency Enterprise Monkey Quits ChatGPT Over Pentagon Deal

Enterprise Monkey - logo

Bestselling Author and Enterprise Monkey CEO Aamir Qutub pulls his AI agency off OpenAI and revises his published book on AI, citing the company’s Pentagon contract and introduction of advertising as the final straws

Enterprise Monkey, a Melbourne-based AI agency, announced it is switching all internal AI operations, agents, and new product development to Anthropic’s Claude. The decision follows OpenAI’s introduction of advertising inside ChatGPT in early February, and was accelerated by the Trump administration’s decision to blacklist Anthropic after the company refused to allow its AI to be used for mass surveillance and autonomous weapons.

The announcement comes as the #QuitGPT movement surges globally, with over 700,000 users abandoning ChatGPT and the hashtag amassing more than 36 million views on X.

“When a government punishes a company for refusing to build surveillance tools, every tech company needs to decide which side they’re on. We’ve decided,” said CEO Aamir Qutub, author of The CEO Who Mocked AI (Until It Made Him Millions) and host of The Dumb Monkey Show podcast.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Not Just Ethics — A Technical Decision

Qutub emphasised this isn’t purely an ethical stand. “Claude is technically better for what we build — autonomous agents that actually run businesses. MCP integrations, native tool use, structured reasoning — Claude is purpose-built for agentic AI. And we’ve seen hallucination issues in OpenAI’s models that haven’t improved across their recent releases. When your agents are making real business decisions, accuracy is everything.”

Enterprise Monkey’s own AI agent, Zee, already runs entirely on Claude, autonomously managing email, CRM, content production, and media outreach.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

Clients Remain Platform-Independent

Enterprise Monkey’s client advice remains independent of this decision. The company will continue to recommend and build on OpenAI where it’s the best fit, and continues to advocate Microsoft Copilot 365 for enterprise productivity.

“Our job is to give clients the best advice, full stop. This is about where we invest our own R&D, our own agents, our own IP. We’re not in the business of pushing platforms — we’re in the business of solving problems,” said Qutub.

Qutub is also revising his book — a fictional story of a construction CEO who transforms from AI sceptic to advocate. The new edition will switch ChatGPT references to Claude and broaden its focus to ethical and sovereign AI alternatives.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Jatheon Introduces AI-Powered Compliance Dashboard

0
Matrix Unveils Sidevine: AI Data Fabric & Intelligence Layer Designed to Eliminate Manual Entry Tax & Unlock Raw Data

AI-enabled data archiving for compliance, supervision, and ediscovery.

Jatheon announced its AI-powered compliance dashboard in Jatheon Cloud, enhancing visibility into AI insights and core governance metrics.

Designed for compliance officers and account administrators, the new dashboard provides real-time oversight of organizational data activity while introducing dedicated AI analytics that increase transparency and control over automated compliance processes.

Our AI dashboard provides organizations with clear visibility into how AI is being used, what insights it is generating, and how it supports regulatory readiness.”

— Marko Dinic

At the core of the new release are AI-driven widgets that surface actionable insights across archived communications. Together with other stats, the dashboard displays sentiment analysis trends and provides automated email classification statistics on newsletters, out-of-office, and bounce messages. These capabilities help compliance teams assess communication patterns quickly and focus on relevant content.

The dashboard also features analytics related to Jatheon’s AI assistant, Liya, offering visibility into user interactions such as summaries requested, questions asked, and engagement with email, social media, and file attachments. A dedicated feedback component tracks positive and negative AI responses, supporting greater accountability and continuous improvement of AI-assisted workflows.

Marketing Technology News: MarTech Interview with Nicholas Kontopoulous, Vice President of Marketing, Asia Pacific & Japan @ Twilio

Users can toggle between viewing overall system metrics or AI-specific statistics. The dashboard further supports customizable layouts, allowing administrators to configure and reorder widgets based on their priorities, with preferences saved at the individual user level.

“As AI becomes increasingly integrated into compliance workflows, transparency and oversight are critical,” said Marko Dinic, CEO of Jatheon. “Our AI dashboard provides organizations with clear visibility into how AI is being used, what insights it is generating, and how it supports regulatory readiness. It’s about empowering compliance teams with intelligent, centralized control.”

Marketing Technology News: The ‘Demand Gen’ Delusion (And What To Do About It)

Beyond AI analytics, the dashboard consolidates key compliance indicators, including export activity, redaction statistics, storage distribution across data connectors, user roles, search trends, and tag usage. This unified approach ensures that AI insights are presented alongside traditional governance metrics for a comprehensive view of compliance posture.

To support executive reporting and internal audits, users can export a snapshot of the dashboard for documentation and review.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

VideoPlus.ai Launches Redesigned Website to Bring AI Powered Video Creation to Global Audience

0
VideoPlus.ai Launches Redesigned Website to Bring AI Powered Video Creation to Global Audience

VideoPlus.ai - Công cụ AI tạo video từ hình ảnh chuyên nghiệp

The refreshed platform delivers a faster, more intuitive experience for creators and marketing teams worldwide – powered by cutting edge AI video tools.

VideoPlus.ai, the AI-powered video creation platform for modern content creators and marketing teams, announced the launch of its redesigned website. The new website marks a key step in VideoPlus.ai’s global expansion, providing international users with a simpler and more intuitive entry point to the platform’s ever-growing array of AI video tools.

The redesigned website is built around the needs of today’s content-driven teams – from independent creators to enterprise marketing departments – who demand powerful creative tools without a steep learning curve. Users can now seamlessly access image to video AI, transforming static visuals into dynamic video content in seconds; video to video conversion to restyle or reimagine existing footage using AI; and an AI merge two images that merges multiple visual assets into cohesive, publish-ready compositions.

Marketing Technology News: MarTech Interview with Nicholas Kontopoulous, Vice President of Marketing, Asia Pacific & Japan @ Twilio

“Our mission has always been to make professional grade video creation accessible to everyone,” said Chloej, manager at VideoPlus.ai “The new website reflects where our product is today – a comprehensive AI creative suite that empowers users to go from idea to finished video faster than ever. Whether you’re a solo creator producing short form content or a marketing team scaling video output across campaigns, VideoPlus.ai has the tools to make it happen.”

Marketing Technology News: The ‘Demand Gen’ Delusion (And What To Do About It)

The revamped site also features an expanded resource hub with tutorials, use-case showcases, and transparent pricing tiers – all designed to help new users from any market get started without friction. With an interface optimized for both desktop and mobile, VideoPlus.ai is positioning itself as a go to platform for the next wave of AI-native video creation.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.