Home Blog Page 6

Knox Systems Appoints Former Okta President Charles Race as Strategic Advisor

0
Knox Systems Appoints Former Okta President Charles Race as Strategic Advisor

Veteran identity and security executive joins Knox Systems to guide secure cloud and AI adoption across the federal government

Knox Systems announced that Charles Race, former president of Okta and current general partner at Windproof Partners, has joined the company as a strategic advisor. Race brings decades of experience scaling identity, security, and cloud platforms at enterprise and government scale-expertise that will help guide Knox as it accelerates secure SaaS and AI adoption across federal agencies.

Race served as president of Okta, Inc. from 2016 to 2021, where he helped scale the company into a global leader in identity and access management, supporting millions of users across highly regulated industries. Today, as a general partner at Windproof Partners, Race advises and invests in companies building foundational infrastructure for secure, cloud-based systems.

Marketing Technology News: MarTech Interview with Lee McCance, Chief Product Officer @ Adverity

As federal agencies modernize their technology stacks, identity, access, and trust have become central to mission success. Knox Systems enables agencies to adopt commercial SaaS and AI securely by providing a FedRAMP-authorized managed cloud and continuous compliance platform-removing the friction that slows modernization while strengthening security and resilience.

“Government modernization requires platforms that are secure by design and built to operate at scale,” said Charles Race, strategic advisor to Knox Systems. “Knox has established itself as a trusted partner to federal agencies by making it possible to adopt modern SaaS and AI fast without compromising security. I’m excited to support the team as they continue removing barriers to responsible innovation.”

Marketing Technology News: What is a Full Stack Marketer; What MarTech Matters Most to Full Stack Marketers?

“Charles has spent his career building and scaling trust on the internet,” said Irina Denisenko, CEO of Knox Systems. “His leadership at Okta helped define how organizations think about identity and security at scale. As government agencies increasingly rely on cloud and AI, his leadership will be invaluable as we help them modernize securely and responsibly.”

Knox Systems operates the largest federal managed cloud and is trusted by leading defense and civilian agencies to secure some of the government’s most critical systems. With more than 15 active ATOs and a decade of operational experience, Knox continues to set the standard for fast, resilient, and compliant federal cloud adoption.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Gcore integrates NVIDIA Dynamo to deliver high-performance, cost-efficient AI inference as a fully managed service

0
Gcore integrates NVIDIA Dynamo to deliver high-performance, cost-efficient AI inference as a fully managed service

One-click deployment of NVIDIA’s open-source inference framework across public, private, hybrid, and on-prem environments

Gcore, the global infrastructure and software provider for AI, cloud, network, and security solutions, announced the integration of NVIDIA Dynamo into its AI inference solutions. The integration delivers significant GPU efficiency gains—up to 6x higher throughput and 2x lower latency—as a fully managed, one-click deployment. Dynamo is available now on Gcore Everywhere Inference and Gcore Everywhere AI.

NVIDIA Dynamo is an open-source inference framework, specifically designed to accelerate and optimize large-scale generative AI and inference models. Dynamo addresses the core challenges that businesses experience when running inference at scale: GPU underutilization, static resource allocation, memory bottlenecks, and data transfer inefficiency.

Marketing Technology News: MarTech Interview with Haley Trost, Group Product Marketing Manager @ Braze

Gcore is delivering Dynamo as a fully managed solution, pre-optimized for popular inference models. Customers can activate Dynamo with a single click within the Gcore Customer Portal, without managing routing, KV cache logic, or GPU scheduling. This builds on Gcore’s commitment to simplifying AI deployment through its intuitive, easy-to-use platform. The Dynamo integration is supported across private cloud, hybrid, and on-premises inference environments on Gcore Everywhere AI and Everywhere Inference.

Seva Vayner, Product Director of Edge Cloud and AI at Gcore, comments: “Modern inference isn’t just ‘run a model’—it’s batching, routing, dynamic workloads, longer contexts, and tight SLOs. In that reality, small scheduling and utilization losses become big performance and cost penalties. By integrating Dynamo as a managed service in Gcore, we bring advanced GPU optimization directly into the runtime path so customers see higher effective throughput and steadier tail latency, without operating the complexity themselves.”

Marketing Technology News: Cross-Department Collaboration with Marketing Workflow Automation: Enhancing Alignment Between Sales, Customer Service, and Marketing Teams

Beyond performance gains, NVIDIA Dynamo delivers meaningful cost optimization by increasing GPU utilization and reducing wasted cycles during decode and cache recomputation. By disaggregating prefill and decode, applying KV cache-aware routing, and leveraging NIXL for efficient inter-node communication, Dynamo ensures more requests are processed on the same hardware. This lowers cost per token and improves overall ROI. Gcore makes it particularly easy to access these efficiencies at scale.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

SEMAI Research Finds B2B Brands Invisible Across ChatGPT, Gemini, and Perplexity Due to Content Mismatch

0
SEMAI Research Finds B2B Brands Invisible Across ChatGPT, Gemini, and Perplexity Due to Content Mismatch

SEMAI Logo

SEMAI study of 25,540 URLs finds ChatGPT, Gemini, and Perplexity cite different content one strategy leaves B2B brands invisible across AI search.

SEMAI, the AI visibility tracking platform for B2B marketing teams, released research analyzing over 25,000 URLs cited by ChatGPT, Google Gemini, and Perplexity AI over a 60-day period. The findings reveal that each AI platform cites fundamentally different content types meaning brands optimizing for one platform may be invisible on others.
Blogs account for 41–55% of all AI citations. Webpages account for 38–47%.
Together, just two content types drive 90%+ of all AI platform citations.

“Every platform has a different citation model. Brands that treat AI visibility as a single channel are structurally invisible to a significant portion of their buyers.” — Raghu, Co-Founder, SEMAI”

— Raghunath Vijayaraghavan, CEO SEMAI

While blogs and webpages dominate across all platforms, the research identifies critical differences in how each AI platform cites content — with direct implications for B2B content strategy:

ChatGPT is the only platform that meaningfully cites LinkedIn posts (1.1%) and Wikipedia (2.0%), and cites academic or research-backed content at 2.2% — more than six times higher than Gemini or Perplexity. For brands targeting ChatGPT visibility, thought leadership content and data-backed publishing are direct citation levers.

Perplexity is the only platform actively citing comparison pages and solution-specific pages at scale — making it uniquely important for bottom-of-funnel B2B content targeting buyers close to a purchase decision.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

Gemini shows the strongest preference for brand-owned blog content and avoids community sources such as Reddit and Wikipedia almost entirely — signaling that domain authority and structured editorial content are the primary citation drivers.

“The data makes it clear: you cannot optimize for AI search the way you optimized for Google,” said Raghu, CEO and Co-Founder of SEMAI. “Every platform has a different citation model. Brands that treat AI visibility as a single channel are structurally invisible to a significant portion of their buyers.”

The research underscores a growing disconnect in B2B marketing: while over 63% of B2B research now begins on AI platforms, most marketing teams continue to optimize primarily for Google rankings. SEMAI’s platform is designed to close this gap by tracking brand visibility across ChatGPT, Perplexity, Gemini, and Claude — providing LLM search volume data, Weak/Average/Strong cluster classification, and AI-generated content calendars.
“We built SEMAI because there was no way to measure what we now believe is the most important channel in B2B marketing,” Raghu added. “This research is the first step in giving marketing teams a clear, data-backed picture of where they stand in AI search.”

The full research findings are available at semai.ai. B2B marketing teams can run a free AI visibility audit directly on the platform.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Clicta Digital Launches OTT/CTV Advertising Service as Streaming Ad Spend Surges in 2026

0
Clicta Digital Launches OTT/CTV Advertising Service as Streaming Ad Spend Surges in 2026

Full‑Service Growth Partner | Denver Digital Marketing Agency

Clicta Digital announced the launch of its new OTT and CTV advertising service, helping businesses capitalize on the shift from TV to streaming.

Clicta Digital Agency, an award-winning performance marketing firm based in Denver, announced the launch of its new Over-the-Top (OTT) and Connected TV (CTV) advertising service, positioning businesses to capitalize on the rapid shift from traditional television to streaming platforms.

U.S. CTV advertising spend is expected to grow 14% year-over-year in 2026. This double-digit expansion reflects a broader trend where connected TV becomes a cornerstone of modern media strategies.”

— Ronald Robbins, CEO of Clicta Digital, Inc.

As advertisers continue reallocating budgets toward streaming environments that offer robust data, targeting, and measurable outcomes, Clicta’s new OTT/CTV offering equips brands to reach engaged viewers with precision and performance.

Streaming Ad Growth Driving Market Momentum

Industry forecasts show that U.S. CTV advertising spend is expected to grow roughly 14% year-over-year in 2026, eclipsing $37 billion as businesses increasingly prioritize streaming over linear television due to measurable targeting and performance capabilities — a growth rate that outpaces broader categories of media spend. This double-digit expansion reflects a broader trend where connected TV becomes a cornerstone of modern media strategies.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

Unlike traditional broadcast TV, OTT and CTV campaigns allow advertisers to target specific households, demographics, geographic regions, and behavioral segments — transforming television into a precision performance channel rather than a mass-reach branding tool.

For businesses still unclear on the distinction between streaming formats, Clicta also recently published a breakdown explaining OTT VS CTV, helping marketers understand how each platform impacts targeting, delivery, and measurement strategy.

“Streaming has fundamentally changed how audiences consume content,” said Ron Robbins, Founder of Clicta Digital. “Brands no longer have to accept waste or vague reporting. With OTT and CTV, we can combine television’s impact with digital precision — backed by real data.”

What Sets Clicta’s OTT/CTV Service Apart

Advanced Audience Targeting – Household-level targeting based on demographics, interests, behavior, and location

AI-Driven Optimization – Real-time performance monitoring and campaign refinement

Cross-Device Retargeting – Reinforce TV impressions with display and digital follow-up

Performance Transparency – Clear attribution tied to website visits, conversions, and engagement

Premium Streaming Placement – Access to major ad-supported streaming environments

Clicta integrates its OTT/CTV campaigns into a broader visibility ecosystem that includes search, paid media, and authority-building strategies. As an established AI SEO agency, the firm helps clients align streaming campaigns with modern AI-driven search behaviors, ensuring brand visibility extends beyond impressions and into search discovery.

The agency also supports amplification through strategic Digital PR campaigns, strengthening online authority signals that influence both traditional search engines and emerging AI-powered answer platforms.

“Television is no longer siloed,” Robbins added. “Today’s performance strategy connects streaming exposure, search intent, and digital authority into one measurable framework.”

As connected TV advertising continues its trajectory of growth in 2026, businesses that adopt streaming-first strategies now are positioned to not only increase reach but also deepen measurable engagement with key audiences.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

MMA Digital Corp Unveils Data-Driven Insights That Help Brands Expand Successfully Across Borders

0
MMA Digital Corp Unveils Data-Driven Insights That Help Brands Expand Successfully Across Borders

MMA Digital releases new insights showing how brands can use data to navigate international markets with confidence.

MMA Digital Corp unveiled a comprehensive set of data-driven insights designed to help brands identify opportunities and expand successfully across international markets. The findings combine market research, product performance analysis, and financial facilitation strategies to offer a clear roadmap for cross-border growth.

The report highlights how successful international expansion depends on understanding regional demand before committing resources. By analyzing consumer behavior across multiple markets, MMA Digital identifies how preferences, usage patterns, and expectations shift from one region to another, allowing brands to align their offerings with real market signals rather than assumptions.

In addition to market dynamics, the insights examine product performance at a granular level. The analysis reveals which products are most likely to gain traction in new regions and which require adaptation, enabling companies to prioritize expansion efforts based on proven performance indicators instead of broad market optimism.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

Operational readiness is another core theme of the report. MMA Digital emphasizes the role of financial infrastructure in global scalability, particularly the importance of smooth cross-border payment processes and compliant financial operations. These elements are positioned as foundational requirements for brands seeking to scale internationally without friction.

The findings also demonstrate how data can guide localized marketing strategies. By using regional insights to shape messaging and campaigns, brands can improve engagement, strengthen trust, and increase customer retention in unfamiliar markets.

Together, these insights form a practical framework that helps businesses approach international expansion with clarity. MMA Digital’s research provides brands with a structured way to assess opportunity, reduce risk, and navigate regulatory and cultural differences while scaling beyond their home markets.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Upland Software Names Sean Nathaniel as Chief Executive Officer

0
Upland Software Names Sean Nathaniel as Chief Executive Officer

Upland Software Inc. Logo

Upland Software, Inc. (the “Company” or “Upland”), a leader in AI-powered knowledge and content management software, announced the appointment of Sean Nathaniel as chief executive officer, effective May 1, 2026. Jack McDonald, who founded the Company in 2010 and has served as chairman of the board and chief executive officer since its founding, will continue to serve as chairman of the board.

Nathaniel, who held leadership roles at Upland from 2013 to 2020, is returning to the Company after spending four years as president and chief executive officer of DryvIQ, a provider of AI-driven unstructured data management solutions. His prior roles at Upland include chief technology officer and executive vice president of Workflow Automation Solutions. He was also a member of the executive team during the Company’s initial public offering in 2014.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

“Sean is the right person to lead and accelerate Upland’s continued AI transformation,” said McDonald. “He helped build the company from the ground up and has developed deep expertise at the intersection of AI and enterprise content, which is exactly where Upland’s future lies.”

“Enterprises are sitting on a massive amount of knowledge, content, and data, but until it’s contextualized, governed, and trusted, it can’t effectively power AI. That’s exactly what Upland solves,” said Nathaniel. “As CEO, my priority will be to ensure Upland serves as a core intelligence layer for the agentic enterprise, enabling customers to unlock the full value of their knowledge, content, and data as they scale AI and agent-driven operating models.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Ellie Launches an MCP Server: The First Governed Bridge Between AI and Data Models

0
Ellie Launches an MCP Server: The First Governed Bridge Between AI and Data Models

Logo ellie

Ellie MCP Server Transforms AI from a chatbot into a trusted modeling partner without compromising governance, control, or enterprise standards

Ellie Technologies has announced the general availability of the Ellie MCP Server, a breakthrough integration that enables AI systems to directly understand, create, modify, and govern real data models inside the Ellie platform.

Ellie.ai has been a foundational platform for us. Their open API let us onboard over 700 tables & 25,000 columns from Microsoft Fabric in an afternoon instead of months.The addition is a game changer.”

— Carlos Hernandez, Managing Partner Data Foundations Consulting

For years, AI promised to accelerate data work. In practice, it lived in a separate application generating ideas, JSON snippets, or documentation that architects then had to manually translate into modeling tools. The result: context switching, inconsistencies, and increased governance risk.

Ellie MCP Server changes that dynamic fundamentally. By leveraging the Model Context Protocol (MCP), Ellie enables AI platforms such as Cursor, Windsurf, or Claude to interact directly with live data models securely, predictably, and under full enterprise control.

“Our data modeling customers needed workflow integration with AI support. This is not just AI suggesting changes. This is AI performing real modeling operations inside your favorite platform like Fabric, dbt or ADO. With this release, modeling capabilities are extended to data engineers and others, without having to leave their environment.” – Sami Hero, CEO of Ellie Technologies

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

From AI Chat to AI Modeling Partner

Ellie MCP Server acts as a secure interface on top of the existing Ellie API. It does not introduce a new backend. It does not bypass governance. It does not create shadow artifacts.

Instead, it allows AI to:
– Read and understand existing conceptual, logical, and physical models
– Create and update entities and attributes as well as establish relationships
– Refine metadata standards as well as compare models to existing databases
– Place models and assets correctly within governed domain/folder structures
– Generate fully versioned, auditable model changes

All actions are executed through the same API layer used by Ellie’s UI and integrations ensuring:
– Version control and audit trails
– Permission enforcement
– Metadata validation and organizational standards compliance

In short: the MCP Server changes who interacts with Ellie (AI), not how Ellie works.

“Ellie.ai has been a foundational platform for us. Their open API let us onboard over 700 tables and 25,000 columns from Microsoft Fabric in an afternoon instead of months. The addition of an MCP Server is a game changer. It lets AI agents tap directly into that curated business context, so they can understand how your data is structured and build better data products with a real understanding of what lives where.” – Carlos Hernandez, Managing Partner Data Foundations Consulting

Real-World Impact for Data Teams

1. Rapid Model Prototyping
Architects and business users can prompt an AI client:
“Create a conceptual model for our e-commerce platform with Products, Orders, Customers, and Payments. Set it to work-in-progress in the E-commerce folder.”
The AI:
– Identifies the correct domain/folder and creates the model
– Establishes entities, relationships and applies metadata
– Generates a new version automatically
Result: A real, persisted model ready for review within minutes instead of hours.

2. Intelligent Model Discovery
Business analysts can ask:
“What entities contain customer information? Show attributes and relationships.”
The AI:
– Searches across models and metadata repository
– Retrieves structured definitions
– Maps related entities
Result: Immediate, accurate insight into the live data landscape, no outdated documentation, no manual browsing.

3. Governance Built Into Creation
Through the MCP Server, AI can combine structural awareness from Ellie with governance standards from documentation systems like Confluence.
Before committing changes, the AI can:
– Check for duplicate entities
– Validate naming conventions and enforce metadata requirements
– Align definitions with approved glossaries
Once approved, changes are committed through Ellie’s native API with full versioning and audit history.

“The general availability of Ellie MCP Server brings us closer to our vision of enabling full-stack data modeling skills to both business and technical users leveraging artificial intelligence.” – continues Sami Hero, CEO of Ellie

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Advisor CRM Launches Trove, the Wealth Industry’s First-of-Its-Kind AI-Native Opportunity Discovery Solution

0
Advisor CRM Launches Trove, the Wealth Industry's First-of-Its-Kind AI-Native Opportunity Discovery Solution

AdvisorCRM Logo

By safely monitoring client data, Trove automatically uncovers organic growth opportunities for insurance and advisory firms

Advisor CRM, the only all-in-one AI-native CRM platform built exclusively for advisors, announced today that it has launched Trove, the wealth management industry’s first-of-its-kind AI-native opportunity discovery software platform. Trove’s proprietary technology helps producer-led financial advisory teams uncover growth opportunities in their firm. Built on Advisor CRM’s AI-native platform, Trove safely monitors client data across multiple systems and proactively surfaces opportunities without requiring advisors to change workflows, learn complicated new technology, or replace apps in their existing tech stack.

Designed for RIAs, hybrid insurance-advisory firms, broker-dealers, and producer-led teams, Trove reviews client relationships across CRMs, custodians, email, meeting notes, insurance policies, and more. The platform automatically identifies time-sensitive, high-impact opportunities, such as CD maturities, annuity surrender dates, life event signals, concentrated positions, and other key moments that often slip through the cracks. In development for over a year, Trove is currently in a closed beta with 10 firms managing a collective $6 billion in assets under management.

“Trove was built to solve a visibility gap we consistently experienced as advisors,” said Ryan Borer, Managing Partner at Advisor CRM. “Advisors need clarity on what is already happening inside of their client base, not more tools or leads. By building Trove on AI-native architecture, we’re able to surface growth opportunities in real time, dramatically reducing the manual work it typically takes to uncover them.”

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

Unlike traditional analytics tools that require complex implementation or behavioral changes, Trove operates quietly in the background and integrates naturally into existing workflows. Firms can continue using their current tech stack while Trove connects to key data sources and highlights opportunities in real time. Once an opportunity is identified, Trove helps advisors and their teams turn those signals into outreach actions. Trove never acts without human approval, ensuring advisors maintain full control over every client interaction.

“From day one at Advisor CRM, security and advisor control have been non-negotiable,” added Leibel Sternbach, Partner and CTO of Advisor CRM. “Trove is designed to observe and surface opportunities without disrupting how firms operate, and without ever compromising data privacy. Firms choose exactly which data the platform can access, and nothing is shared with third parties. Advisors stay in control while Trove works quickly in the background to support them.”

“There are dozens of prospecting solutions for advisors, but none are solving the most visible organic growth challenge—discovering opportunities within our existing client base,” said Dana Dunkelberger, Founder of Reliance Retirement. “Trove gives us the visibility that our advisors need to build deeper relationships with clients and provide more impactful, in-the-moment financial advice.”

A waitlist for Trove is now open for RIAs, broker-dealers, hybrid insurance-advisory firms, and producer-led teams to be among the first to improve their productivity, enhance client engagement, and uncover organic growth opportunities. For more information about Trove powered by Advisor CRM, visit www.troveadvisor.com or www.advisorcrm.com.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Stonebranch Unveils Latest Release of Universal Data Mover Gateway (UDMG), Advancing Orchestrated B2B MFT

0
Stonebranch Unveils Latest Release of Universal Data Mover Gateway (UDMG), Advancing Orchestrated B2B MFT

Stonebranch Logo

Secure, enterprise-grade B2B managed file transfer meets orchestration to automate full processes once files are sent or received

Stonebranch, a leading provider of service orchestration and automation solutions, announced the latest release of its Universal Data Mover Gateway (UDMG) — an enterprise-grade managed file transfer (MFT) solution purpose-built for secure, orchestrated B2B data exchange across hybrid landscapes.

“By orchestrating MFT alongside workload and infrastructure automation, Stonebranch turns file movement into a governed, observable, SLA-driven part of end-to-end enterprise workflows.” Giuseppe Damiani, CEO of Stonebranch

“In enterprises, file transfer is not a standalone task. It’s the backbone of data pipelines, analytics, and critical business processes,” said Giuseppe Damiani, CEO of Stonebranch. “By orchestrating MFT alongside workload and infrastructure automation, Stonebranch turns file movement into a governed, observable, SLA-driven part of end-to-end enterprise workflows.”

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

Secure, Modern B2B Managed File Transfer

UDMG is designed specifically for external B2B data exchanges — where stringent security, regulatory compliance, SLA reliability, and diverse partner protocols require a modern B2B MFT solution. Enterprises can securely exchange data with partners, vendors, and customers worldwide, while maintaining centralized control, auditability, and data traceability. As a secure gateway between enterprises and trading partners, UDMG enables:

  • Secure, bidirectional file transfers over SFTP, FTPS, HTTPS, and AS2 for EDI
  • Complete audit trails and governance controls
  • Event-driven triggers for real-time automation
  • Native integration into end-to-end automated workflows

More than B2B MFT

Unlike traditional B2B MFT platforms that simply move files, Stonebranch UDMG transforms file transfers into orchestrated, event-driven workflows that support end-to-end business processes. By unifying B2B MFT with orchestration workflows, organizations can eliminate silos, reduce manual intervention, and automate full processes once data is received or sent.

Part of a Broader Orchestrated MFT Strategy

UDMG is a core component of Stonebranch’s orchestrated MFT solution powered by Universal Automation Center (UAC). Through a single platform, enterprises can:

  • Send files securely across their internal network.
  • Transfer files from on-premises systems to the cloud and back.
  • Stream cloud-to-cloud data transfers in multi-cloud environments.
  • Move data between containers, including Docker and Kubernetes.
  • Trigger downstream workflows that include automated jobs, scripts, infrastructure actions, or data pipeline processes after transfer completion.

This unified approach creates a single orchestration layer for both workload automation and managed file transfers.

Major Enhancements in UDMG 3.2

The latest UDMG release introduces significant advancements in enterprise-grade security, scalability, and usability, including:

  • Secure proxy architecture — no data stored or inbound ports in DMZ
  • Modern protocols, encryption, certs, and key protection — including HSM support
  • Federated authentication and SSO (LDAP, SAML, OIDC/OAuth2)
  • Flexible RBAC controls, MFA/2FA, and strong password policies
  • Robust IP filtering and network access controls
  • Domain namespace isolation for multi-tenant deployment
  • Re-imagined web transfer client for peer-to-peer ad-hoc file sharing

“The demand for secure, reliable, and fully auditable partner data exchange continues to rise,” said Peter Baljet, CTO of Stonebranch. “This latest release of UDMG advances our orchestrated MFT vision with stronger security, greater scalability, and expanded protocol support, all delivered as a native capability within Stonebranch Universal Automation Center.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Structured Launches AI-Native Partner Marketing Execution Platform; Microsoft Deploys Globally

0
Structured Launches AI-Native Partner Marketing Execution Platform; Microsoft Deploys Globally

Structured Logo

AI-Native, Multi-Agent PMEP Purpose-Built for Enterprise Ecosystems to Activate Partners and Accelerate Channel Revenue

Structured announced the general availability of its AI-native Partner Marketing Execution Platform (PMEP), purpose-built to transform how global enterprises activate and scale partner ecosystems. Microsoft has deployed the platform across its global partner network, validating the system at one of the largest and most complex channel environments in the world.

Structured’s platform represents a fundamental shift in partner marketing. For years, partners were expected to log into portals, search content libraries, assemble campaigns, localize assets and manage compliance on their own. The result was predictable: friction slowed execution, engagement declined and revenue opportunities stalled.

Structured removes that friction entirely. Through AI-powered “Just Ask” conversational experience, partners simply describe their goal. The platform builds, localizes, personalizes and launches fully integrated, full-funnel campaigns automatically, with governance and compliance built in. For those with more marketing expertise, the platform also responds to direct input, turning requests into fully built campaigns automatically.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

The result is higher partner engagement, more campaigns in market, increased pipeline creation and clearer revenue visibility for the enterprise.

“Friction has been the hidden tax in partner marketing. When execution is complicated, partners disengage. Structured removes that friction. We make it effortless to build, localize, and launch campaigns so partners can focus on going to market. When more partners execute, pipeline grows and indirect revenue becomes measurable,” said Stacey Epstein, CEO of Structured. “This is what we mean when we say – Every Partner, Activated.”

Microsoft partnered with Structured during development to validate the platform at enterprise scale. The platform is now live across Microsoft’s global partner ecosystem, supporting localized campaign execution, workflow automation and performance visibility across regions.

Microsoft’s deployment proves the platform works at real enterprise scale. With over 500,000 partners worldwide and a massive library of campaigns, assets and solution content across markets, Microsoft’s partner ecosystem became the ultimate proving ground for Structured’s AI-native architecture. The combination of Microsoft’s powerful Azure OpenAI Service within its secure cloud environment, and Structured’s PMEP, has supercharged deep scalable content generation, automation and campaign orchestration globally.

How It Works

The platform combines generative AI for personalized content creation with agentic workflows that automate campaign execution, enforce compliance, orchestrate multi-channel programs and continuously optimize performance at scale. Core capabilities include:

  • Agentic and Generative AI Capabilities: Multi-agent architecture autonomously researches markets, generates campaigns, optimizes messaging, enforces compliance, and orchestrates execution.
  • Centralized Content and Campaign Library: A single system of record for approved assets, messaging and integrated campaign templates, enabling enterprises to govern brand, compliance and regional variations at scale.
  • Automated Localization and Brand Governance: Dynamic adaptation across 130+ languages and regions with built-in brand controls and compliance safeguards.
  • Pre-Built, Configurable Campaigns: Enterprises can deploy fully integrated, multi-channel campaigns that partners can co-brand, tailor to their audience and launch with minimal effort.
  • Full-Funnel Campaign Orchestration: Coordinated execution across email, social, webinars, and paid media, including workflow automation and performance tracking.
  • Performance Visibility: Real-time insight into partner engagement, campaign activity, and lead volume.

Unlike legacy systems retrofitted with AI features, Structured’s architecture was designed natively for channel complexity, including partner tiers, global brand governance, regional compliance and ecosystem-level reporting. Structured’s AI-native architecture is cloud-flexible and designed to support multiple enterprise AI environments, enabling customers to deploy the platform within their preferred cloud infrastructure with support for a broad spectrum of AI models.

In addition to Microsoft, Structured powers channel marketing for global enterprises including IBM, Google, Zoom, Dell, and ServiceNow, maintaining a 98% enterprise retention rate. The company was named a Leader in the Forrester Wave™: Partner Marketing Automation Platforms, Q2 2025, earning the highest scores across 11 criteria including AI innovation and customization.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Consumers Demand More from AI-Powered Customer Service, Says Research

0
Consumers Demand More from AI-Powered Customer Service, Says Research

Pega logo

New Pega study suggests businesses using AI aren’t meeting customer expectations…yet

KNOREX XPO Platform Reduces Legal Acquisition Costs by 29% in Nationwide Consumer Litigation Campaign

0
KNOREX XPO Platform Reduces Legal Acquisition Costs by 29% in Nationwide Consumer Litigation Campaign

AI Platform Cuts CPA to $354 from Historical $500 Benchmark by Optimizing for Verified Signed Retainers, Driving Budget Expansion

KNOREX Ltd. (“KNOREX” or the “Company”), a leading provider of AI-driven programmatic advertising solutions, announced partnering with a performance-driven legal marketing firm to conduct a nationwide campaign designed to connect high-intent individuals with law firms across the U.S. The primary objective was to generate a robust pipeline of qualified leads that convert into signed legal retainers, while maintaining strong cost efficiency and scalable performance.

Utilizing KNOREX’s unified AI-powered XPO platform resulted in reduced cost per acquisition (CPA) by 29% in a nationwide consumer litigation campaign, lowering CPA to $354 from the partner’s historical $500 blended benchmark in comparable cases.

Unlike traditional digital campaigns that optimize for clicks or form submissions, the initiative optimized exclusively for verified signed legal retainers—the ultimate revenue-generating event in litigation marketing. Following performance validation, the legal marketing partner expanded campaign budgets to scale the program nationally.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

Delivering Measurable Efficiency in a High-CPA Vertical

High-stakes consumer litigation represents one of the most challenging segments in digital advertising. Audience pools are narrow, competition for qualified claimants is intense, and return on investment can only be confirmed after a lead is qualified and signs a formal legal retainer.

The partner’s historical blended CPA of $500 reflected the economic threshold required to sustain viable campaign performance. By reducing CPA to $354, KNOREX materially improved acquisition efficiency in a market where margins are tightly tied to case eligibility and retainer values.

AI Optimization Built Around Revenue Outcomes

KNOREX deployed its omni-channel, AI-powered XPO platform across search, social, and display channels, leveraging several core capabilities:

  • Retainer-Based Performance Measurement: Optimization tied strictly to verified signed retainers rather than proxy digital signals
  • Closed-Loop Feedback Engine: Daily retainer data fed back into the XPO platform to continuously refine targeting and bidding
  • Advanced Audience Segmentation: Behavioral targeting of highly specific claimant profiles and related influencers
  • Unified Cross-Channel Execution: Centralized management across multiple digital channels without increasing operational complexity

By anchoring optimization to confirmed legal outcomes, KNOREX aligned advertising spend directly with measurable business results rather than surface-level engagement metrics.

“This campaign demonstrates that AI-driven programmatic execution can optimize for real legal business outcomes in highly competitive acquisition environments,” said Justin Tan, Vice President of KNOREX. “By building a unified feedback loop around signed retainers, we established a scalable growth model for complex litigation marketing.”

Validation of Scalable AI-Driven Economics

The nationwide campaign was designed to validate performance in a sensitive, high-CPA acquisition environment. The resulting efficiency gains and subsequent budget expansion reinforce the scalability of the XPO platform in regulated, performance-sensitive industries where traditional digital advertising approaches often struggle to deliver predictable economics.

As advertisers increasingly prioritize measurable financial outcomes over digital engagement metrics, KNOREX continues to demonstrate its ability to improve unit economics through unified AI-powered optimization.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

OutSystems Launches Elevate Partner Program to Redefine Ecosystem Excellence for the Agentic Era

0
OutSystems Launches Elevate Partner Program to Redefine Ecosystem Excellence for the Agentic Era

logo

New Value-Based Framework Incentivizes Agentic AI Innovation and Customer Success

OutSystems, a leading AI development platform, announced the launch of Elevate, its redesigned global partner program. Built to accelerate AI development, Elevate marks a strategic shift to a global performance-driven “Earned Level” model designed to reward partners for technical expertise, customer impact, and market growth.

As the industry pivots toward autonomous AI agents and complex cloud architectures, the Elevate program provides a transparent roadmap for partners to scale their business with OutSystems. The program moves away from “one-size-fits-all” metrics, instead utilizing a point-based system across four critical pillars: Financial Contribution, Knowledge, Customer Satisfaction (C-Sat), and Program Track.

“Our partners deserve a program that rewards all the ways they engage with OutSystems to drive value & ROI for our joint customers,” said Ben Yerushalmi, SVP of Partner and Alliances at OutSystems. “Our partners are the architects of the agentic future, and they need a program that moves at the speed of their innovation. Elevate rewards our partners for technical excellence, while helping them accelerate their global scale.”

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

Key Enhancements of the Elevate program include:

Agentic AI: New point system weighting for agentic AI credentials, ensuring partners are equipped to lead the next wave of AI-driven application development.

Incentivized Outcomes: A shift to ensure rewards are tied directly to high-quality delivery and customer success.

Global Consistency: Transitioning to a global framework with standardized discounts based on deal size and source, creating a level playing field for all partners.

“AI has fundamentally shaped what enterprises expect from digital transformation and how fast they expect it. OutSystems Elevate program gives Xebia the global scalability and partner alignment to deliver on that promise, wherever our clients are in the world,” said Preetpal Singh, Global Head of Product, Engineering, and Partners at Xebia.

For Camilla Ramberg, CEO at Coolprofs, an OutSystems partner for more than 15 years, “the OutSystems Partner Program is crucial to our business. The new program is great in the way that it allows committed partners to thrive. The more we invest in our OutSystems knowledge, the community and our customers, the better we perform in the program. The Partner is in control.”

The launch of Elevate comes on the heels of Ben Yerushalmi’s recent recognition as a 2026 CRN Channel Chief. This prestigious honor highlights Yerushalmi’s commitment to building a partner-first culture and his visionary approach to the ecosystem.

The Elevate Partner Program is effective immediately for all new and existing OutSystems partners. Partners can access their new “Earned Level” dashboard via the OutSystems Partner Portal.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

SugarCRM Named a Leader in the Nucleus Research Sales Force Automation Technology Value Matrix 2026

0
SugarCRM Named a Leader in the Nucleus Research Sales Force Automation Technology Value Matrix 2026

SugarCRM Logo

SugarCRM, provider of the award-winning intelligence-driven sales automation platform, announced that it has been named a Leader in the Nucleus Research Sales Force Automation (SFA) Technology Value Matrix 2026.

The full report from Nucleus is available here.

This is the sixth consecutive year that Sugar has been recognized as a Leader in Nucleus Research’s technology value matrix assessments; in the 2026, 2025, and 2024 standalone SFA reports, as well as in the 2023, 2022, and 2021 CRM Technology Value Matrix reports.

The latest recognition underscores the strengths of Sugar Sell, Sugar’s flagship SFA solution, and the company’s commitment to deliver measurable value and actionable intelligence for sales leaders.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

Sugar Sell prioritizes guided action over basic pipeline management. Embedded AI and enhanced workflow capabilities help sellers understand what is happening within accounts and identify the actions most likely to retain business and advance deals.

Key strengths recognized include Sugar’s embedded AI, which operates within real-world seller workflows rather than simply augmenting dashboards. By delivering account insights, next-best-action guidance, meeting preparation support and opportunity recommendations tied directly to execution, information is presented contextually to help sellers move deals forward with greater speed and confidence.

In addition, Nucleus analysts underscore a key Sugar differentiator – SugarCRM sales-i, which analyzes ERP order data to uncover account insights, buying patterns, and whitespace opportunities. These insights are surfaced directly within the CRM, enabling sellers to identify cross-sell, upsell, and retention opportunities without relying on separate BI tools or heavy IT involvement.

“We’re honored to be recognized as a Leader in the Nucleus Research Sales Force Automation Technology Value Matrix once again,” said David Roberts, SugarCRM CEO. “We’ve built a very different type of SFA product – a system of proactive sales guidance that interprets signals from across the business and guides sellers toward the highest-value actions. We call this our ‘precision selling platform’.”

“Sugar Sell is positioned for organizations that require context-driven selling, ERP-informed insights, and AI embedded directly into sales workflows, particularly where account expansion, retention, and complex selling motions are central to revenue growth,” said Cameron Marsh, Senior Analyst, Nucleus Research. “As organizations enter 2026 seeking greater revenue predictability and less operational friction, SugarCRM’s Precision Selling vision positions the platform as a focused alternative to traditional, fragmented CRM environments. By unifying CRM and ERP data, expanding its intelligence layer, and embedding AI-driven guidance directly into seller workflows, Sugar enables teams to make faster, more informed decisions while reducing the administrative effort that often slows execution.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Qualified Accelerates Customer Growth as Leading Enterprises Move Toward Full-Funnel Agentic Marketing

0
Qualified Accelerates Customer Growth as Leading Enterprises Move Toward Full-Funnel Agentic Marketing

Qualified announced significant customer momentum as organizations accelerate their shift to full-funnel agentic marketing with Piper the #1 AI SDR Agent. As buyers expect instant, always-on engagement, pressure is mounting to respond faster and never miss a meaningful conversation. To meet this shift, companies are moving beyond traditional marketing automation and adopting agentic marketing platforms that can autonomously manage full-funnel AI automation and drive pipeline and revenue outcomes.

“Qualified is setting the standard for AI SDR agents in the market,” says Maura Rivera, CMO of Qualified. “Customers aren’t just experimenting with AI; they’re rebuilding their go-to-market motions around agentic marketing…”

Qualified saw a 185% increase in new customer acquisitions since last quarter, driven by demand for full-funnel AI automation. New customers include Dun & Bradstreet, Epson, and Sprout Social. Qualified also saw strong expansion from existing customers such as Blackbaud and LogicMonitor, underscoring broad demand for B2B pipeline automation and modern pipeline AI solutions.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

Agentic marketing is transforming the inbound funnel

The traditional marketing funnel is strained: too many leads, too little follow-up, and too many missed opportunities. As buyer expectations rise and resources tighten, teams are turning to agentic marketing to keep pace. With Piper, organizations can rely on one intelligent agent to work every stage of the funnel. From website visitor to email nurture to conversion, Piper autonomously engages, qualifies, and advances buyers, replacing legacy Marketing Automation Platforms anchored on manual rules and prescriptive workflows.

“After adopting Piper the AI SDR Agent, we’ve increased meetings booked by 68% and conversations by 118%,” said Troy O’Bryan, Senior Vice President, Global Growth Marketing, Blackbaud. “Piper allows us to work around the clock engaging potential buyers and sets up our team to have more meetings and impactful human-to-human conversations.”

Consistent innovation is driving this shift

Innovation is fueling the acceleration. Qualified’s recent product enhancements are designed for scale, sophistication and commercial impact. With PiperX, the company introduced multi-stage autonomy, multi-agent infrastructure and multi-modal interactions. This enables buyers to meet Piper via text, voice or video, and allows Piper to decide the next best action at every turn. These breakthroughs relieve marketers from juggling disjointed tools and manual workflows, and instead give them a unified platform that drives pipeline at speed. And this is just the beginning: Qualified is committed to delivering the next generation of agentic capabilities so organizations can expand outreach, reduce friction and convert more buyers faster.

Qualified is at the forefront of the agentic marketing movement

As more companies adopt AI SDR agents to run their funnel end-to-end, Piper has become the foundational platform of this new era. “Qualified is setting the standard for AI SDR agents in the market,” says Maura Rivera, CMO of Qualified. “Customers aren’t just experimenting with AI; they’re rebuilding their go-to-market motions around agentic marketing, and Piper is at the center of that shift.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

ecer.com: Building a New Ecosystem for Cross-Border B2B Trade

0
ecer.com: Building a New Ecosystem for Cross-Border B2B Trade

Ecer Logo & Brand Assets (SVG, PNG and vector) - Brandfetch

In the past, international trade was often bogged down by cumbersome processes: time-consuming email exchanges, delays caused by time zones, and factory inspections that required days or even weeks of planning. Today, with the full penetration of the mobile internet, the rules of cross-border trade are being rewritten.
Data shows that an increasing number of international buyers are using their mobile phones to search for suppliers, inquiries, and even make purchasing order. In line with this trend, ecer.com, a leading global mobile B2B marketplace, is accelerating the deep integration of mobile technology with trade scenarios, creating a new “on-demand response, real-time collaboration” ecosystem for cross-border trade.

Efficiency Upgrade: Accelerating Business Opportunities
In the mobile internet era, foreign trade is no longer confined by office hours or fixed hardware. “The mobile phone as a workstation” is becoming the norm. With real-time alerts, video calls, and instant messaging features, buyers and suppliers can connect seamlessly. The journey from initial inquiry to preliminary agreement can now take only a few hours. This “always-on” communication style not only significantly boosts response times but also allows customers to gain a more intuitive assessment of a supplier’s professionalism and reliability.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

Trust Upgrade: Mobile Factory Inspections Redefining Decision-Making
Trust remains a core challenge in cross-border B2B transactions. Traditionally, buyers had to arrange physical site visits, which were costly, time-consuming, and complex.
To address this pain point, ecer.com has launched a mobile panoramic factory inspection solution. Buyers can view production environments in real-time via their phones, observe factory conditions from 360°, and even use VR technology to examine product details closely. What once required days of coordination can now be completed efficiently on a mobile device, drastically shortening the decision-making cycle.
For example, SINOTRUK INTERNATIONAL CO., LTD. recently encountered a German buyer who was interested in their products but required a factory inspection before placing an initial order. Due to tight schedules and high travel costs, the buyer initially considered delaying the partnership. The supplier’s sales representative invited the buyer to conduct a panoramic inspection via the ECER platform. Through real-time video, the buyer toured the production lines, quality control processes, and warehouse facilities, using VR to inspect material quality and craftsmanship. The entire process took less than an hour, and the buyer immediately moved forward with the order.
Technology has made information more transparent, enabling cross-border cooperation to be built on a more credible and verifiable foundation.

Ecosystem Upgrade: Building a Complete Mobile Trade Closed-Loop
“Going mobile” is not just a feature upgrade, but a total reconstruction of the entire workflow. From lead generation and communication to factory verification, order processing and logistics tracking, ECER has created a comprehensive business closed-loop on mobile.
By integrating AI, VR, Video Interaction and live-streaming capabilities, the platform has evolved from a simple information display tool into a digital hub that supports the entire trade lifecycle. Enterprises can now collaborate across multiple stages on a single platform, reducing the complexity of cross-border operations and increasing supply chain responsiveness.

The New Logic of Competition in the “Mobile-First” Era
As “mobile-first” becomes the new normal for global procurement, trade competition has expanded from fixed offices to anywhere with network coverage. Whether an enterprise possesses real-time mobile response capabilities is now a critical indicator of its competitiveness.
Through the deep integration of mobile capabilities and intelligent technologies, ECER is helping enterprises achieve instant communication, rapid decision-making, and efficient collaboration. In an ever-evolving global trade landscape, the ability to stay “always online” may well be the key chip for winning the future.

Analytic Partners Identifies ‘5 Forces Shaping Marketing Budget Decisions in 2026’

0
Analytic Partners Identifies ‘5 Forces Shaping Marketing Budget Decisions in 2026’

Analytic Partners - Director of Marketing Science Analytics & Commercial Intelligence (Customer Engagement Team)

New research shows Commercial Analytics Emerging as Primary Source of Truth Among $1B+ Advertisers

Analytic Partners, the leader in Commercial Analytics, released Five Forces Shaping Marketing Budget Decisions in 2026. Grounded in a verified sample of 455 senior decision-makers at enterprise-level ($1B+) advertisers, the report sets the standard for enterprise-wide decisioning by revealing how top brands are moving beyond “more data” toward faster, context-rich commercial growth.

This preview report offers an exclusive look at key trends ahead of the full 2026 State of Commercial Decisioning Survey, launching later this year. The early findings provide credible, decision-ready evidence that enables marketing leaders to influence high-impact commercial outcomes across the enterprise.

Marketing Technology News: MarTech Interview with Haley Trost, Group Product Marketing Manager @ Braze

“For more than 25 years, we’ve partnered with the world’s leading advertisers and have seen a consistent pattern: brands that embed analytics into how decisions actually get made see five times more growth, act with greater confidence, and adapt more effectively to change,” said Nancy Smith, President and CEO of Analytic Partners. “These early findings from our 2026 State of Commercial Decisioning Survey reinforce what experience has long shown us – when leaders have a clear, context-rich source of truth, they can stop defending their budgets and start evolving their strategies to drive enterprise-wide value and long-term growth.”

These findings independently validate what Analytic Partners has observed for decades through ROI Genome®, the company’s proprietary intelligence layer built on insights from 1,000+ brands across 50+ countries and 100s of billions in spend. Unlock Growth with Analytic Partners ROI Genome® Insights, launched earlier this year, is a comprehensive guide for modern marketers building and evolving successful measurement programs.

Marketing Technology News: Cross-Department Collaboration with Marketing Workflow Automation: Enhancing Alignment Between Sales, Customer Service, and Marketing Teams

5 Forces Shaping Marketing Budget Decisions in 2026 Key Highlights:

  • Marketing Mix Modeling / Commercial Analytics emerge as the “source of truth”: Econometric frameworks are now the foundation for high-stakes budget allocation, pricing, and promotion decisions.
  • Data remains a key limiter: Despite advances, data fragmentation and privacy constraints hinder marketing investment agility. The solution isn’t just more data – it’s smarter, context-rich decisioning.
  • External factors are critical: Leading advertisers cite the need for analytics that reflect real-world market conditions, not just internal metrics. Context is king in 2026.

“In an increasingly noisy measurement landscape, senior decision‑makers continue to return to a trusted anchor: econometric approaches like Commercial Analytics are a ‘source of truth’ for major budget decisions,” said Jason McNellis, Vice President, Commercial Analytics Ambassador at Analytic Partners. “This is not a casual pulse check. It’s a rigorous view into how senior leaders make high‑stakes budget decisions, based on 455 executives and a verified sample designed to protect privacy while ensuring respondent authenticity.”

The full 2026 State of Commercial Decisioning Survey, launching later this year, will deliver a comprehensive, data-driven view into how leading organizations are modernizing their decision frameworks and maximizing marketing ROI in a rapidly changing environment.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Adswerve Appoints Tom Zawacki as Chief Executive Officer

0
Adswerve Appoints Tom Zawacki as Chief Executive Officer

Adswerve_Logo_rgb_deep_graphite (1).jpg

Leadership marks Adswerve’s next phase of growth at the intersection of AdTech and MarTech

Zawacki brings more than three decades of experience leading growth and transformation across data, AI, and marketing technology organizations. Most recently, he served as Chief Growth Officer at Acxiom and previously as President of Enterprise Solutions at Data Axle. Throughout his career, Zawacki has helped clients translate their business objectives into sophisticated data and technology solutions that drive measurable results.

Marketing Technology News: MarTech Interview with Lee McCance, Chief Product Officer @ Adverity

“Adswerve earned deep trust from our clients as we’ve stood firmly at the intersection of technology and performance since our inception,” said Clint Tasset, co-founder of Adswerve. “As the lines between AdTech and MarTech continue to blur, Tom’s leadership ensures we build on that foundation while evolving into an even stronger strategic operating partner. His ability to connect innovation, strategy, and execution makes him the right leader for our incredible team.”

As CEO, Zawacki will advance Adswerve’s position as a strategic partner for marketers and agencies seeking to harness disruptive innovation with discipline and clarity. His focus will center on helping clients compete in a predictive marketing environment, where data, artificial intelligence, and human expertise must work in concert to deliver sustained business impact.

Marketing Technology News: What is a Full Stack Marketer; What MarTech Matters Most to Full Stack Marketers?

“I am so honored and thankful,” Zawacki said. “It is an amazing time in our industry as brands and agencies are entering a new era of marketing. Over the years, we’ve worked together to address business disruption caused by the internet, social, mobile, and other innovations. Once again we’re faced with a generational business transformation moment, as we strive to meet the new requirements and opportunities presented by the emergence of AI. I can’t think of a more talented and passionate community to do that with than the team at Adswerve.”

Adswerve’s entrepreneurial culture of collaboration and continuous learning has earned recognition as a Built In 2026 Best Places to Work award winner. The company remains committed to investing in its people as the core driver of innovation, client success and long-term growth.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

TapClicks Introduces SmartStory: Turning Campaign Data into Stakeholder-Ready Presentations in Minutes

0
Jatheon Introduces AI-Powered Compliance Dashboard

tapClicks logo

TapClicks, the leader in Smart Marketing solutions, announced the launch of SmartStory, a new AI-powered solution that enables small agencies, marketing teams, and growing businesses to transform performance data into clear, stakeholder-ready presentations in minutes.

Built on the TapClicks AI-first infrastructure, SmartStory is powered by an integrated enterprise-grade data management and connectivity foundation. It centralizes and harmonizes live campaign data across thousands of MarTech and AdTech sources, seamlessly integrating data, connectors, automation, and insights into a single, beautifully unified experience. The result is ease-of-use: trusted data flows directly into polished, insight-driven presentations with no manual assembly.

For many growing businesses and marketing teams, reporting still means wrestling with spreadsheets, formatting slides, and writing summaries by hand before sharing results with stakeholders. SmartStory eliminates that burden by automatically producing beautiful PowerPoint and PDF presentations, complete with integrated visuals and AI-generated insights, directly from live marketing data. In beta tests, users reported reducing slide creation time from hours, or even days, down to minutes.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

At SmartStory’s core is SmartSlides, the TapClicks AI presentation technology that generates professional, visually compelling slides directly from campaign performance data. SmartStory equips businesses and marketing teams with insights they need to drive strategic conversations, strengthen stakeholder relationships, and improve retention. It also serves as a powerful sales enablement solution, helping teams clearly communicate performance, opportunities, and next steps.

“SmartStory reflects our leadership in AI-enabled marketing technology,” said Babak Hedayati, CEO of TapClicks. “We built a powerful data management and connectivity foundation in TapClicks and added AI agents, operators, insights, and storytelling. SmartStory brings all that together in a single solution that turns robust, reliable data into actionable narratives.”

Designed for lean businesses that need consistent, high-quality reporting without adding headcount, SmartStory supports omnichannel reporting across paid media, search, social, email, and more. Built-in branding and customization tools allow teams to scale reporting across dozens or even hundreds of stakeholders while maintaining a professional, consistent appearance.

Mobisoft Infotech Introduces AI-Augmented Engagement Model to Deliver Faster Outcomes with Leaner Teams

0
Mobisoft Infotech Introduces AI-Augmented Engagement Model to Deliver Faster Outcomes with Leaner Teams

Custom Software Development Company | AI-Driven Solutions

New delivery model applies AI across engineering, testing, DevOps, and analytics to improve speed, transparency, and cost efficiency.

Mobisoft Infotech announced the launch of its AI-Augmented Engagement Model. It’s a modern delivery approach built to help organizations achieve faster product outcomes with smaller yet highly effective teams. The model combines human engineering expertise and AI capabilities across the software lifecycle. It enables companies to build, improve, and maintain digital products with greater efficiency and clearer visibility into performance.

AI is changing how software delivery is measured. Clients care less about team size and more about speed and reliability. This model helps deliver both.”

— Nitin Lahoti, Founder and Director at Mobisoft Infotech

Enterprises and startups face constant pressure to release features quickly while maintaining control over costs. Many still respond by adding more people and extending timelines. This often increases complexity and overhead. Mobisoft’s model takes a more practical approach. It focuses on results, consistency, and quality instead of team size.

The AI-Augmented Engagement Model brings AI into everyday engineering work. It supports software development, testing, DevOps, analytics, and data engineering as part of regular workflows. Teams do not treat AI as a side initiative. They use it daily to handle repetitive tasks and routine checks. This frees engineers to focus on complex problem-solving and better product decisions.

At the core of the AI-Augmented Engagement Model is a simple idea. Increase the effectiveness of each engineer instead of increasing the number of engineers. Mobisoft uses AI tools and automation across multiple stages of delivery so that a focused team can accomplish what previously required a much larger group.

This approach brings clear and practical benefits:
– Small teams that still deliver strong results
– Less time spent on repetitive manual work
– Faster iterations without reducing quality
– More predictable delivery timelines

Traditional scaling often meant adding more people, which increased coordination overhead, created communication gaps, and led to inconsistent code quality. Mobisoft uses AI in daily workflows to reduce these issues. AI supports engineers while they write, review, test, and maintain code. Engineers can then focus on producing strong, reliable work.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

Clients benefit from better cost efficiency. They invest in expertise and results instead of just increasing team size. Projects stay easier to manage. Teams make decisions with better focus and clarity.

AI Across the Software Lifecycle:

Mobisoft’s AI-Augmented Engagement Model spans the full software lifecycle. AI does not replace engineers. Instead, it supports them at key points where automation and intelligent assistance can save time and reduce errors.

1. AI-Assisted Development

AI development tools act as assistants to developers. Engineers can write and review code. They can refactor efficiently while saving time. Furthermore, the tools suggest code snippets and identify issues early on. This ensures consistent coding standards. Engineers can generate initial implementations quickly and then refine them based on product requirements and architectural needs. Code reviews also benefit from AI assistance. Automated checks highlight potential bugs, security risks, and performance concerns before they reach production. This reduces rework and improves overall code quality. Teams can move faster without lowering standards.

2. AI-Driven Testing and Quality Assurance

Testing often becomes a bottleneck in complex projects. Manual test case creation and regression testing take significant effort. Mobisoft uses AI to automate large parts of this process. The AI tool can generate test cases automatically based on application behavior and past defect patterns. It can identify areas in the code that may break and prioritize them during regression testing. Anomaly detection helps teams catch unusual behavior before it affects users. This leads to broader test coverage and more reliable releases. Teams spend less time on repetitive test execution and more time on exploratory testing and critical edge cases.

3. Intelligent DevOps and Release Automation

Frequent and stable releases are essential for modern products. Mobisoft integrates AI into DevOps practices to support continuous integration and delivery pipelines. AI can analyze the data on build and deployment to identify patterns that lead to failures or delays. It can recommend pipeline optimizations and highlight environment issues early. Monitoring tools supported by AI detect unusual system behavior and alert teams before small issues become major incidents. As a result, clients benefit from improved release frequency and better operational stability. Engineering teams gain confidence that their changes will move through the pipeline smoothly.

4. Analytics and Engineering Insights

The AI-Augmented Engagement Model also includes continuous analysis of engineering performance. Mobisoft uses data from development tools, testing systems, and production environments to generate actionable insights. Teams can track delivery velocity, defect trends, and system performance over time. This data helps them identify bottlenecks, recurring issues, and areas that need attention. Leaders can make informed decisions about priorities, scope, and resource allocation. Instead of relying on assumptions or isolated reports, stakeholders get a clear picture of how engineering efforts translate into product progress.

Transparent Productivity and Quality Metrics:

Transparency is a key pillar of the new model. Many delivery partnerships still rely on status meetings and subjective progress updates. Mobisoft takes a more data-oriented approach.

Clients receive measurable insights into delivery performance. These may include:
– Delivery velocity and cycle time
– Defect rates and quality trends
– Test coverage and release stability
– Operational performance indicators

This information helps business and technology leaders understand not only what is being delivered, but also how efficiently and reliably work is progressing. It becomes easier to align engineering execution with business goals.

“AI gives us the ability to measure productivity and quality with much greater precision,” added Nitin Lahoti, Founder and Director at Mobisoft Infotech. “That level of visibility builds trust. It also helps both sides make better decisions throughout the engagement.”

Practical Impact for Different Types of Organizations:

The AI-Augmented Engagement Model is designed to support a wide range of organizations, each with its own challenges and constraints.

1. Startups Seeking Capital Efficiency

Startups usually work with tight budgets and strict timelines. They need to launch solid products fast while making their funds last. Hiring large engineering teams is not always realistic. With Mobisoft’s model, startups work with a small, experienced team supported by AI tools. This helps them build key features faster and improve the product based on real user feedback. Instead of increasing headcount too soon, they can focus more on product strategy and user experience.

2. Mid Market Companies Under Budget Pressure

Mid-sized firms frequently balance growth initiatives with strict budget controls. They may have existing systems that need enhancement, integration, or modernization. The AI-Augmented Engagement Model helps these organizations improve delivery efficiency without large increases in spending. AI-supported testing and DevOps reduce maintenance overhead. Data-driven insights help prioritize the most valuable improvements.

3. Enterprises Modernizing Legacy Systems

Enterprises often deal with complex legacy platforms that require careful updates. These projects demand reliability, compliance, and minimal disruption to ongoing operations. Mobisoft combines experienced engineers with AI assistance to manage this complexity. Automated testing reduces release risk. Intelligent monitoring supports system stability. Clear metrics help enterprise stakeholders track progress against modernization goals.

Security, Governance, and Responsible AI Use:

Mobisoft recognizes that AI adoption must go hand in hand with strong governance. The AI-Augmented Engagement Model includes clear guidelines on data usage, access controls, and tool selection. AI tools are integrated in ways that respect client security policies and compliance requirements. Sensitive data remains protected. Human engineers maintain oversight over all critical decisions. AI acts as an assistant, not an autonomous authority.

This balanced approach ensures that clients benefit from improved productivity while maintaining control and accountability.

A Measured Evolution of Delivery Practices:

Mobisoft does not present the AI-Augmented Engagement Model as a sudden break from established engineering practices. Instead, it builds on proven delivery foundations and enhances them with modern capabilities.

Agile principles, code quality standards, and DevOps practices remain central. AI simply helps teams execute these practices more efficiently. It reduces friction in daily work and provides better visibility into results.

Over time, this leads to a more mature and resilient engineering process. Teams learn from data and refine workflows. They spend more time on meaningful improvements and less time on routine tasks.

Client Collaboration and Custom Engagements:

Every organization works differently. Mobisoft adjusts each engagement based on product complexity, compliance needs, and delivery goals. Some clients want faster feature development with AI support. Others care more about strong testing and stable operations. The model supports different priorities while keeping delivery clear and efficient.

Mobisoft teams work closely with client stakeholders to define success metrics from the start. They review progress regularly using real data, which helps keep the project aligned with changing business priorities.