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Emplifi and easyJet Team Up to Transform Customer Care

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Emplifi and easyJet Team Up to Transform Customer Care

Emplifi, a leading CX and social media marketing platform, announced a new partnership with easyJet to enhance the airline’s customer care, enabling easyJet to respond to customers more quickly, ensuring consistency, further enhancing their customer satisfaction and loyalty.

​​As travelers increasingly turn to social platforms for support and to share feedback, Emplifi is working with easyJet to support the airline in its work to enhance its customer experience. Through this collaboration, easyJet will adopt Emplifi’s AI-powered solutions, including intelligent chatbots and agent-assist tools, to streamline customer interactions across social media. Passengers will receive timely, personalized support wherever they choose to engage.

Marketing Technology News: Martech Interview with Aquibur Rahman, CEO of Mailmodo

“Airlines compete as much on service and responsiveness as they do on destinations,” said Susan Ganeshan, Chief Marketing Officer at Emplifi. “easyJet understands that every digital interaction is an opportunity to build loyalty and through AI-driven social customer care, they’re redefining what modern airline engagement looks like.”

Marketing Technology News: Beyond the Trend: How CMOs Are Using Cultural Intelligence to Lead Culture, Not Chase It

“It’s always been our mission to make travel easy, from when customers book, to when they fly and any support they need throughout. With Emplifi’s AI capabilities, including our new chatbot integration, we’re improving response times and ensuring our customers receive consistent support across every social platform,” said Richard Lawrence, Head of Service Excellence. “This partnership allows our teams to focus more on complex needs while providing passengers with the fast, seamless care they expect.”

Together, Emplifi and easyJet are setting a new standard for how airlines engage with travelers online, demonstrating how innovation and human connection can coexist, delivering richer, more meaningful experiences across every digital touchpoint.

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Barchart Launches Market Replay Enterprise for Global Exchange Market Data Delivery

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Barchart Launches Market Replay Enterprise for Global Exchange Market Data Delivery

Barchart, a leading provider of market data and technology to the global financial, commodity, and media industries, announced the launch of Market Replay Enterprise. This new enterprise-grade delivery solution gives institutions direct access to standardized, full-exchange market data delivered at scale in a matter of days.  Market Replay Enterprise is available for Barchart’s global exchange coverage.

Market Replay Enterprise provides institutions with standardized datasets across futures, futures options, equities, and equity options, along with access to proprietary and cash-market datasets. Built for scale, the service delivers complete exchange coverage through secure SFTP delivery powered by AWS, enabling firms to stand up production pipelines and centralized data environments without the lengthy buildouts traditionally required.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

“Market Replay Enterprise takes a process that once required months of internal development and replaces it with direct delivery of full-exchange intra-day, historical or daily settlement data in a matter of days, giving institutions the ability to scale faster and operate more confidently across global markets,” says Barchart CEO Mark Haraburda. “Instead of stitching together multiple sources or building complex infrastructure, firms can have clean, standardized files flowing straight into their environment so teams can focus on modeling, execution, and client outcomes rather than building and maintaining data pipelines.”

With Market Replay Enterprise, Barchart delivers a single-source connection to standardized bulk datasets in a matter of days instead of weeks. Daily files can be delivered as end-of-day history and settlements, delayed updates, or intraday snapshots. The data is normalized to support downstream use cases, including backtesting, risk management, compliance reporting, and advanced analytics.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

Market Replay Enterprise reflects Barchart’s continued investment in enterprise-grade solutions, offering a modern, cloud-native alternative to traditional data licensing services. The launch positions Barchart alongside other institutional providers, while delivering faster onboarding, flexible delivery, and a simplified cost structure.

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EasyVista Introduces 2025.3 Platform Release, Advancing a Reliable Data Backbone for AI-Powered ITSM

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EasyVista Introduces 2025.3 Platform Release, Advancing a Reliable Data Backbone for AI-Powered ITSM

EasyVista announced the third and final product release of the year for its EasyVista ITSM Platform, marking the culmination of a multi-release effort to deliver a more unified, data-driven foundation for AI across IT operations. With the launch of 2025.3, EasyVista continues its strategy of embedding intelligence into everyday workflows while strengthening the operational stability required for effective AI adoption.

Our customers want to adopt AI in a way that’s practical, responsible, and embedded in real work. With 2025.3, we’re delivering AI that improves agent actions moment to moment while building the backbone that enables agentic automation.

The release arrives as organizations accelerate AI and automation initiatives. According to EasyVista’s recent global research of enterprise IT leaders, automation and AI rollout are among the top three IT priorities for 2026, yet only 12.4% of organizations say they have a mature ITSM framework. This reveals a widening gap between ambition and readiness. With more than 100 features delivered this year, EasyVista’s 2025 releases directly address this gap by stabilizing operations, standardizing data, and improving knowledge quality so AI can operate effectively, without adding risk or complexity.

Marketing Technology News: Martech Interview with Aquibur Rahman, CEO of Mailmodo

These enhancements include:

  • More relevant AI suggestions surfaced directly inside incident workflows
  • Automated ticket summarization with built-in translation to accelerate global support
  • EV chatbot for Microsoft Copilot, enabling ticket management directly from Copilot chat
  • The introduction of an AI-optimized, node-based model for smarter knowledge management
  • Expanded Home Canvas configuration for personalized agent workspaces

Marketing Technology News: Beyond the Trend: How CMOs Are Using Cultural Intelligence to Lead Culture, Not Chase It

“This release is the capstone of our 2025 strategy, reinforcing the data and knowledge foundations that make AI truly valuable,” said Loic Besnard, Chief Product Officer, EasyVista. “Our customers want to adopt AI in a way that’s practical, responsible, and embedded in real work. With 2025.3, we’re delivering AI that improves agent actions moment to moment while building the backbone that enables agentic automation.”

Together, the 2025 releases prepare organizations for what comes next: AI that not only analyzes and recommends but acts across the IT ecosystem with confidence and trust. The upgrade to 2025.3 is available immediately for all customers of the EasyVista ITSM Platform.

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DataHub Joins Snowflake and Industry Leaders to Support the Open Semantic Interchange

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DataHub Joins Snowflake and Industry Leaders to Support the Open Semantic Interchange

DataHub’s open source metadata platform brings governance and discoverability to the emerging universal semantic data framework

DataHub announced it is joining the Open Semantic Interchange (OSI), an open source initiative that creates a universal specification for all companies to standardize their fragmented data definitions with an open, vendor-neutral semantic model specification. OSI aims to enhance interoperability across various tools and platforms, offering enterprises a vendor-neutral specification that provides consistent metrics and definitions across dashboards, notebooks, and machine learning models.

OSI is an open source initiative led by Snowflake, the AI Data Cloud company, and ecosystem partners across multiple domains and industries including business intelligence (BI), data governance, data engineering, AI, financial services, and manufacturing. Its goal is to create a common, vendor-agnostic specification that defines semantic metadata in a standard, open format. By facilitating seamless semantic metadata exchange, the initiative will accelerate the adoption of AI and BI tools to streamline operations and reduce complexity. This in turn allows organizations to unify their data definitions, leading to more comprehensive and accurate data analysis and data product sharing to fuel AI innovation.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

James Mayfield, VP of Product at DataHub will lead the company’s involvement in the OSI. He recently joined DataHub from dbt Labs, and before that was a co-founder at Transform, where he was instrumental in developing MetricFlow. Mayfield brings deep expertise in semantic modeling standards to the initiative.

“By joining the Open Semantic Interchange, DataHub is committed to the creation of a universal standard that simplifies data operations and accelerates cross-industry innovation,” said Mayfield. “As an open source maintainer, DataHub is a long-time supporter of open standards that allow customers to develop without fear of vendor lock-in. DataHub is committed to OSI’s mission of enabling a universal standard for analytic metadata that will speed every organization’s journey to AI at scale.”

As a member of OSI, DataHub is helping to build a transparent and community-driven standard for semantic model sharing, ensuring that business metrics and definitions remain consistent and interoperable. DataHub brings unique value to the OSI ecosystem by providing a metadata layer that makes semantic definitions discoverable within the context of the broader data supply chain.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

“To unlock the true power of data and AI, we need a common foundation,” said Josh Klahr, Director of Analytics Product Management at Snowflake. “Together with partners like DataHub, we’re defining a vendor-neutral semantic standard that promotes clarity, consistency, and collaboration across the ecosystem. This work is vital to simplifying data operations and enabling the next wave of AI innovation.”

OSI is poised to revolutionize interoperability within the data and AI ecosystem by providing a transparent, community-driven standard. This collaborative effort simplifies data operations, unlocks new possibilities for innovation, and gives organizations the flexibility and efficiency they need to build a future-ready data infrastructure.

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Iterable Announces 2025 Expie Award Winners, Recognizing Excellence in Customer Experience

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Iterable Announces 2025 Expie Award Winners, Recognizing Excellence in Customer Experience

Iterable, the AI customer engagement platform, announced the winners of 2025 Expie Awards, which recognize excellence in customer experience across the global Iterable community. Now in its seventh year, the Expie Awards honor the top individuals and organizations moving the industry forward — raising expectations for what personalized, real-time engagement can deliver for both customers and the business.

Cheers to the 2025 Iterable Expie Awards winners: ATG Entertainment, Joybird, Melbourne Football Club, Nextdoor, Prosper, Fabletics’ Adrian Rohr, Nextdoor’s Shweta Puri, Square’s Lindsey Irvine, Apply Digital, Movable Ink, and MissionOne Media!

“This year, our team received a record number of Expie Award submissions from across our community, each highlighting impressive creative and AI-powered work,” said Priya Gill, Chief Marketing Officer at Iterable. “What set this year’s winners apart was how boldly and intentionally they worked—using AI with purpose, activating data strategically, and bringing fresh imagination to the customer lifecycle. Their discipline and innovation didn’t just deliver amazing business results; they moved the industry forward and set a new bar for what customer-first marketing can achieve.”

Marketing Technology News: Martech Interview with Aquibur Rahman, CEO of Mailmodo

Celebrating the 2025 Expie Award Winners

Iterable’s annual Expie Award winners represent the marketing leaders, teams, and organizations across the Iterable community who are leveraging the platform to elevate customer experience and drive meaningful, measurable results:

  • ATG Entertainment, a global leader in live entertainment with 71 venues across the UK, US, and continental Europe, earned the Most Inspiring Switch to Iterable award for its resolute modernization of its CRM foundation during a period of rapid growth. The team migrated from a decade-old platform to Iterable while launching a new mobile app and onboarding five Broadway venues, quickly adopting AI-driven capabilities and expanding personalization across email, push, and WhatsApp.

    “Iterable has enabled us to deliver smarter, more engaging customer experiences by connecting our data and marketing efforts across channels,” said Mara Cohen, CRM Manager at ATG Entertainment. “We’re now able to personalize communications around each guest’s interests and purchase behavior—helping us inspire audiences, drive ticket sales, and build stronger relationships with live entertainment fans worldwide.”

    Switching to Iterable delivered strong performance gains: UK click-through rates doubled on dynamic emails tailored to customers, US engagement rose 50%, and a single dynamic newsletter test generated $36,000 in incremental revenue.

  • Joybird, a subsidiary of La-Z-Boy Incorporated and a modern, customizable furniture brand, earned the Best AI-Powered Customer Experience award for its thoughtful and strategic use of Iterable’s AI Suite.

    “My team tested Iterable’s AI tools during our tentpole sales campaigns and achieved significant lifts in engagement and revenue versus the control,” said Laura Wusthoff, Director of Performance Media at Joybird. “Testing Send Time Optimization, Brand Affinity, and Next Best Action gave us statistically significant results within the test that helped us better engage loyal customers and re-engage inactive users.”

    By benchmarking AI-driven decisions against manual processes, the team quickly pinpointed where automation would have the most significant impact and is looking to scale those improvements across their programs. The test results demonstrate an incremental lift in CTOR, conversions, and revenue per delivery, showing clear, measurable gains from AI-led optimization.

  • Melbourne Football Club (MFC), one of Australia’s most historic sporting organizations, earned the Marketing Moment of the Year award for delivering one of its most impactful fan moments of the season through timely, personalized engagement powered by Iterable. After adopting Iterable in 2023, MFC gained deeper visibility into supporter behavior and the ability to deliver cross-channel content in real time.

    These capabilities proved essential during a key point in the season, when a highly targeted, moment-based campaign converted fan excitement into action. The effort drove 530 new memberships, the club’s highest-converting campaign of the year, and delivered 40 percent efficiency gains from smarter data ingestion.

    “While our previous tech stack required manual processes with no ability to personalise, Iterable has addressed these challenges with its advanced segmentation, reporting tools and journey building capabilities,” said Alana Clarianes, Digital Marketing Analyst at MFC. “We’ve also used Iterable’s dynamic content integration with Moveable Ink to deliver highly personalised fan communications that resulted in some of our highest-converting campaigns of the season.”

  • Nextdoor, the essential neighborhood network serving more than 100 million neighbors, earned the Best Data Activation award for building a compliant, scalable data foundation that powers real-time, personalized engagement with Iterable. With Marketing Technology Lead, Shweta and Data Operations Lead, Parth guiding the work as part of the broader Business Technology team’s strategy, Nextdoor unified real time data signals from the product, Salesforce, and Databricks flowing into a single source in Iterable. This architecture now supports global customer journeys with faster, more flexible activation. With Iterable’s hybrid data model and automation, the team can launch campaigns, manage consent, and optimize experiences without engineering support.

    This data strategy drove strong results, including 50 million marketing emails per month at 99 percent deliverability, higher resurrection rates and predictive CTRs, up to 75 percent faster setup time, and ongoing SMB growth.

    “By pairing Iterable’s AI capabilities with our data ecosystem, we’re making every customer interaction smarter, faster, and more human,” said Shweta Puri, Marketing Technology and AI Operations Manager at Nextdoor.

  • Prosper Marketplace (Prosper), a fintech pioneer providing access to affordable financial solutions to consumers across the credit spectrum, earned the Best Cross-Channel Orchestration award for successfully unifying its customer communications into a single, coordinated program that delivers stronger performance across every channel. With Iterable, Prosper unified email, push, embedded messaging, and in-app or web notifications in a single system, giving their marketing team complete control to launch and optimize campaigns quickly.

    “Prosper’s success with Iterable showcases the transformative power of unified, cross-channel messaging,” said Nikhil Khurana, Director of Acquisition Marketing and Capabilities at Prosper. “We increased agility, reduced time-to-market, and delivered more relevant experiences—driving a 15% lift in conversion rate for repeat borrowers and a 5% increase in personal loan originations.”

  • Adrian Rohr, Vice President of Marketing CRM at Fabletics, has been recognized as Visionary Leader of the Year for redefining what AI-powered customer engagement can achieve. Under his leadership, Fabletics shifted to a true AI-first operating model—using predictive intelligence, automated decisioning, and real-time signals to deliver personalized experiences to more than 2.5 million members. This transformation built deeper relationships and increased the impact of lifecycle and promotional programs. As the driving force behind Fabletics’ transition to Iterable’s unified real-time engagement platform, Adrian and his team achieved the strongest CRM outcomes in company history and established a new standard for intelligent, member-centered growth. His work is widely recognized as a model for modern lifecycle marketing and a proof point for how data, creativity, and technology can scale meaningful customer impact. Adrian’s leadership continues to inspire teams and industry peers to think boldly, innovate with speed, and raise the bar for what intelligent customer engagement can be.
  • Shweta Puri, Marketing Technology & AI Operations Manager at Nextdoor, has been named Marketing MVP of the Year for transforming the company’s lifecycle marketing through technical excellence and innovative leadership. As Nextdoor’s trusted Iterable expert, Shweta has turned complex martech systems into automated, personalized customer experiences that drive meaningful business results. Shweta led Nextdoor’s shift toward intelligence-driven lifecycle marketing by integrating Iterable with Segment and SendGrid, enabling predictive personalization at scale. Her work set new performance benchmarks—achieving a 99.72% delivery rate, reducing spam complaints by 50%, and maintaining the organization’s lowest block rate (0.24%)—all while reducing manual effort and strengthening retention and engagement. Praised for her “martech mastery,” speed, and ability to solve complex challenges with a marketer’s mindset, Shweta continues to elevate how Nextdoor approaches lifecycle marketing and inspires teams to innovate with impact.
  • Lindsey Irvine, Chief Marketing Officer at Square, earned CMO of the Year for her leadership and her commitment to holding marketing to a higher bar—creatively, operationally, and commercially. At Square, Lindsey has led the company’s bold brand refresh and the “See You in the Neighborhood” campaign—initiatives that brought the brand closer to the real sellers, communities, and everyday moments that define it. She brings a clear, disciplined approach to marketing, uniting strong creative direction with a deep understanding of what drives the business forward. Lindsey reflects the best of modern marketing leadership—focused, innovative, and a catalyst for higher performance across her teams and her cross-functional partners.

Marketing Technology News: Beyond the Trend: How CMOs Are Using Cultural Intelligence to Lead Culture, Not Chase It

Iterable’s Expies also celebrate standout partners from across its global community. This year’s winners include:

  • Apply Digital is recognized as Agency Partner of the Year for their implementation expertise, creative excellence, and ability to help brands deliver more personalized, real-time customer engagement.
  • Movable Ink is recognized as Technology Partner of the Year for empowering the ultimate “better together” story, uniting its leading personalization engine with the Iterable platform to help customers turn fragmented data into seamless, visually rich, and hyper-personalized experiences at scale.”
  • MissionOne Media, the CRM and media arm of BarkleyOKRP, is recognized as Rising Star Partner for the team’s rapid impact, innovative engagement strategies, and meaningful contributions to growing the global Iterable community.

The innovation on display in this year’s Expies is only the beginning. Be part of the cutting-edge marketing conversation at Iterable’s Activate Summit, where the global Iterable community comes together to share ideas, learn from peers, and explore what’s next in the ever-evolving world of customer experience.

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West Monroe Launches Agentic Transformation Service Offering, Powered by Intellio Agent

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West Monroe Launches Agentic Transformation Service Offering, Powered by Intellio Agent

As leaders face mounting ROI pressure from AI spend, firm provides practical way to leverage AI agents, transform business processes, and redesign the workforce for at least 30% more capacity

West Monroe, a global business and technology firm, introduced Agentic Transformation, a new flagship service offering that helps organizations redesign work, deploy human and agent workflows, and govern agentic AI at scale. The firm also introduced Intellio® Agent, an accelerator that discovers an organization’s highest value processes for automation, designs AI-native workflows, and generates build-ready plans to reach value faster.

The new Agentic Transformation offering brings together West Monroe’s expertise in industry operations, workforce change, and AI engineering, with a platform-neutral approach, to help clients move from stalled AI ROI to measurable impact across knowledge-intensive processes.

Organizations are under immense pressure to turn AI investment into real ROI — but most aren’t seeing it yet: 86% of companies increased IT spending in the past year and 93% report rising software costs, with much of that increase from AI investments, according to West Monroe’s State of B2B Software and AI Spend study published in October 2025. This mounting spend without matching return makes deploying agentic AI — an area rich with ROI — an urgent priority for leaders. At the same time, IT leaders and business executives are being inundated with new tools and platforms and need a way to apply agentic AI without being locked into any single vendor or technology.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

“West Monroe’s Agentic Transformation approach gives leaders a practical way to reinvent work, and to deliver both savings in cost and time as well as enabling growth and scale from their AI investments,” said Bret Greenstein, Chief AI Officer at West Monroe. “We design workflows that preserve human judgment where it matters and build the governance and operating model to run agents safely at scale. Because our accelerator Intellio® Agent works within an organization’s existing cloud environment, data, and applications — without locking them into any single vendor — it gives companies flexibility and control to evolve as needs and technologies change. And, as the production foundation that makes agentic transformation operational and measurable, it helps organizations create value through real savings and growth, quickly.”

How West Monroe’s Agentic Transformation offering works

What sets West Monroe’s Agentic Transformation offering apart is its grounding in four essential disciplines that are too often separated — a gap that leaves agentic AI stuck in technology mode rather than truly redesigning the work.

Strategy & Operating Model — Aligns executives on where agentic workflows create the most value, defines governance and risk controls, and establishes the roles and metrics required to sustain change.

Human + Agent Workflow Design — Maps and redesigns end-to-end processes so work is distributed between people and agents to optimize outcomes and preserve human judgment where it matters most.

Technology & Orchestration — Intellio® Agent provides the enterprise integrations, agent orchestration, telemetry and operational controls that enable production deployments with confidence.

Enablement & Change — A practical program of workshops, skill enablement and change leadership that ensures adoption, accountability and continuous improvement.

Intellio® Agent: West Monroe launched Intellio® Agent as an accelerator alongside the Agentic Transformation service offering that finds the highest-value processes for agentic automation, designs workflows with clear roles for human and agents, and generates ready-made production plans for agents. The accelerator is three times faster at finding the right workflows for AI process improvements and returns at least 30% additional capacity to teams.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

Agentic Savings Calculator & Discovery Workshop: How leaders get started with West Monroe’s Agentic Transformation offering

To help leaders quantify and prioritize their opportunity, West Monroe provides an Agentic Savings Calculator, a public, interactive tool that lets executives estimate annual savings from applying agentic workflows to recurring tasks by entering simple inputs such as task frequency and time per task. West Monroe also offers an Agentic Transformation Discovery Workshop — a short, flexible engagement from a one-hour executive briefing to a half-day working session — for qualified businesses. Once engaged, clients gain access to more advanced, proprietary calculations and role-specific projections that deliver deeper modeling individualized to the organization’s needs.

“Agentic AI is changing how businesses operate—and the organizations that act now will be the ones that lead,” added Greenstein. “With Agentic Transformation and Intellio® Agent, companies finally have a practical, governed path to scale agentic work and capture real ROI.”

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Comcast’s Xfinity Launches National Video Plans; The Best Entertainment Experience for One Simple Price

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Quvy Launches Predictive Ad-Performance Platform and Appoints New Head of Sales

Plans Now Include Access to Xfinity’s World-Class Viewing Experience with 4K, Multiview and Other Innovative Features at No Extra Cost

Customers Who Take Xfinity TV with Internet and Mobile Can Save Over $70 Per Month Compared to Competitors

Xfinity announced the launch of new national video plans with all-in pricing, designed to deliver simplicity, transparency, and unbeatable value for customers. Available to new and existing customers, all packages come with an included X1 4K TV box and award-winning voice remote, making it effortless for customers to find and enjoy more of the content they love, wherever it lives. Only Xfinity includes unique features like Multiview, Enhanced 4K, Fan View and StreamStore, to deliver the ultimate viewing experience.

These new video plans deliver the best value in entertainment and, when combined with Xfinity’s recently launched national Internet plans that include a year of unlimited mobile for 12 months, can offer customers savings of over $70 per month for a year when compared to AT&T and Verizon.

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“Like we did with Xfinity Internet, we’ve simplified and reimagined our video packages, making it easy and hassle-free for our customers to enjoy great content on the best and most innovative entertainment experience,” said Steve Croney, Chief Operating Officer and incoming Chief Executive Officer, Connectivity & Platforms, Comcast. “When combined with Internet and mobile, our new video packages offer unmatched value, plus there’s even more opportunity for savings with bundles like Xfinity StreamSaver.”

Starting , every new Xfinity TV plan features or includes:

  • Access to the Best Viewing Experience and Most Innovative Features: Every plan now comes with an X1 4K TV box and Xfinity’s award-winning voice remote, Multiview, Enhanced 4K, StreamStore and Fan View – all included in the package price.
  • Everyday Pricing with New Ways to Save: Each plan offers one simple, all-in price with major fees included and no contracts or commitments required. Plus, customers can save $10 every month when they bundle their video package with Xfinity Internet.
  • More Flexibility for Customers to Watch on Their Terms: The most popular video plans now include 300 hours of DVR storage. Plus, with the Xfinity Stream app, customers can watch their channels at home or on-the-go via supported third party platforms like Apple TV, Fire TV, iOS, Android, Roku, Xumo TV, and more.

Marketing Technology News: Beyond the Trend: How CMOs Are Using Cultural Intelligence to Lead Culture, Not Chase It

Monthly pricing for the new plans is as follows:

Package Name

Channels

Everyday Price

Price with Xfinity Internet

TV Core

10+

$65

$55

Sports & News TV

50+

$90

$80

World Soccer Ticket

55+

$95

$85

TV Plus

125+

$105

$95

TV Premium

185+

$135

$125

The new TV plans are the latest example of Xfinity’s efforts to reinvent its entire product portfolio with simpler pricing, more value, and new ways to bundle and save.

New Video Plans Join New National Xfinity Internet Packages

Earlier this year, Xfinity launched all-in pricing and a five-year price guarantee for its Internet packages, which all now include unlimited data and an advanced Xfinity WiFi gateway at no extra cost. Additionally, Xfinity StreamSaver, a streaming bundle of Netflix, Apple TV+ and Peacock, gives customers an easy way to save over 40% on some of the most popular streaming services.

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RepTrak Launches Compass, Setting a New Course for Reputation Intelligence

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RepTrak Launches Compass, Setting a New Course for Reputation Intelligence

The dynamic combination of an intuitive technology platform coupled with expert advice helps leaders gain a competitive advantage through board-ready insights.

The RepTrak Company, a global leader in reputation intelligence, this week launched The RepTrak Compass, a next-generation platform designed to help leaders steer corporate reputation with always-on data and Purposeful AI.

The official launch follows a preview earlier this year and introduces new capabilities including Purposeful AI to reveal what is impacting reputation and where organizations should focus, representing a fundamental tech-enabled breakthrough in reputation intelligence.

RepTrak marked this milestone with live events on December 9th across the Americas, EMEA, and APAC, where corporate leaders experienced how the platform provides continuous insights into the key drivers that influence reputation. The sessions highlighted how Compass unifies global data, captures behavioral signals, and leverages AI powered diagnostics to deliver a 360-degree view for the C-Suite in terms of how stakeholder perceptions— from customers and employees, to investors, regulators, influencers, and even AI-generated impressions— shape global reputation.

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“Over twenty years ago, RepTrak didn’t just launch a company, we created a category,” said Mark Sonders, Chief Executive Officer & Board Chair of RepTrak. “Compass builds on that legacy by giving reputation clarity and structure, while helping leaders act faster and with greater precision. In a world where information moves at an unprecedented speed, reputation needs to be actively managed and guided by always-on data.”

With the launch comes new perspective in The RepTrak Compass: Seven Drivers the C-Suite Can Use to Navigate Reputation report, which evaluates the most important drivers impacting reputation in 2025. These insights showcases how reputation was shaped by key happenings this year including the Nestle (NESN) CEO misconduct scandal, Target’s (TGT) DEI backlash and rollback of LGBT themed products, Apple’s (AAPL) successful iPhone 17 launch, the leadership misdemeanours of Elon Musk impacting Tesla (TSLA), Google’s (GOOG) release of its Gemini AI model, Microsoft’s (MSFT) growth momentum powered by its Copilot AI platform, and Walmart’s (WMT) changing fortunes due to an elevated commitment to workplace culture.

The motivation behind Compass was inspired by a reputation landscape that is increasingly shaped by both human and digital market forces. Compass addresses this reality by introducing how crafted and spontaneous narratives, including those generated by artificial intelligence, both influence, as well as mold perceptions. Underscored by an approach that prioritizes accuracy, expertise and measured impact, RepTrak’s unique AI as a Stakeholder diagnostic approach reveals how AI driven narratives affect reputation.

Marketing Technology News: The ‘Demand Gen’ Delusion (And What To Do About It)

“AI is already strengthening our insights and will continue to expand the platform’s impact,” said Sonders. “Our commitment is simple. We will purposefully leverage AI only when it is accurate, meaningful, and capable of elevating decisions—rather than just creating noise.”

As organizations continue to face rising expectations and rapid shifts in stakeholder perceptions, Compass highlights what is influencing reputation, where it’s heading and what actions will have the greatest significance.

“Reputation is not a soft metric. It’s a leading indicator of growth, risk, and resilience,” said Chip Garate, Chief Product and Technology Officer at RepTrak. “Compass provides business leaders with the easily accessible, configurable board-ready intelligence they need, to move from merely reporting reputation to actually steering it.”

RepTrak Compass brings new rigor and focus to reputation management at a time when the stakes have never been higher.

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ClickUp 4.0’s Craft & Quality is Available Today, Maximizing Human Productivity

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ClickUp 4.0's Craft & Quality is Available Today, Maximizing Human Productivity

Hand-crafted to deliver the most polished, powerful ClickUp experience ever created

ClickUp announced the launch of ClickUp 4.0, a groundbreaking release designed to end the chaos of work sprawl and usher in a new era of work. With a bold vision for the convergence of software, people, and AI, ClickUp 4.0 delivers a suite of powerful new features that empower teams to do their best work in one converged workspace.

“Teams are drowning in disconnected tools and workflows, losing precious time and energy just trying to keep up. With ClickUp 4.0, we’re putting an end to that chaos.”

For years, organizations have struggled with fragmented workflows, siloed tools, and the constant friction of context switching. ClickUp 4.0 is the answer: a single, beautifully crafted workspace that brings together tasks, docs, goals, chat, and AI-powered automation. The result is a platform that not only saves time but also sparks creativity and collaboration at every level.

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“Software is converging – we always knew it would. And it’s about time, because work sprawl is the silent killer of productivity,” said Zeb Evans, ClickUp Founder + CEO. He added, “Teams are drowning in disconnected tools and workflows, losing precious time and energy just trying to keep up. With ClickUp 4.0, we’re putting an end to that chaos. We believe the future of work is convergence – where you buy all software and AI from one platform.”

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Key Capabilities of ClickUp 4.0:

  • Converged Navigation: Seamlessly manage tasks, docs, communications, and more in one intuitive sidebar.
  • AI-Powered Automation: Let ClickUp Brain handle repetitive work, surface insights, and suggest next steps, so humans can focus on what matters most.
  • Ambient AI Agents: New ClickUp Agents work proactively: answering questions, providing insights, and keeping work moving without having to be invoked by users.
  • AI Chat: Ensure all your work context is seamlessly connected and available in your chats and DMs.
  • Powerful New Work Apps: Manage your calendar, run live video calls, get AI notetaker assistance, optimize team schedules, and more.

Evans added: “Every pixel of ClickUp 4.0 reflects our obsession with craft and quality. We’ve listened to our users, sweated every detail, and poured our love for productivity into this release. The result is the best ClickUp experience we’ve ever built. We’re grateful for the trust our users place in us, and we’re committed to delivering an experience that exceeds their expectations every single day.”

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Audiencerate Achieves Google Customer Match Partner Status, strengthening its role as a Global Data Provider

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Audiencerate Achieves Google Customer Match Partner Status, strengthening its role as a Global Data Provider

Audiencerate, an international technology company specializing in data activation solutions and platforms within the AdTech and MarTech sectors, has been officially awarded by Google as a Customer Match Upload Partner. This certification is granted to a restricted number of global operators authorized to manage and onboard first-party data into the Google Ads and DV360 ecosystem.

Audiencerate is now one of the very few global companies certified by Google both as a Customer Match Upload Partner and as an official Google Data Provider a uniquely powerful combination in first-party data era.

The company strengthen its strategic partnership with Google by adding the Customer Match Upload Partner accreditation to its existing status as a certified Google Data Provider. This new credential enables Audiencerate to seamlessly integrate proprietary audience segments and data into Google’s advertising platforms.

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The combination of these two accreditations represents an exceptional situation in the international landscape and solidifies Audiencerate’s position in the digital advertising market, which is increasingly reliant on first-party data.

Through the new integration, companies can securely use their own datasets (including hashed email addresses, phone numbers, and digital identifiers) to build tailored audiences for Search, YouTube, Gmail, Display and Shopping campaigns. The capability is particularly relevant at a time when the unification of AdTech and MarTech is critical and businesses are accelerating the transition toward marketing strategies based on proprietary data assets.

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“Google’s approval marks a strategic milestone in our growth trajectory towards an innovative MadTech platform,” explains Nicola Boschetti, CEO of Audiencerate. “Our technology allows us to offer an integrated infrastructure that adheres to the highest standards, supporting businesses in their transition toward a data economy centered on privacy and the realization of their proprietary data’s business value.”

Audiencerate operates across major European and international markets, partnering with brands, agencies, and technology platforms for the management and activation of marketing data. This newly recognized status from Google further enhances the company’s ability to compete effectively with global players in the MarTech and AdTech sectors.

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Karat Launches NextGen Interviews: The First Human-Led, AI-Enabled Talent Evaluation Solution

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Karat Launches NextGen Interviews: The First Human-Led, AI-Enabled Talent Evaluation Solution

Karat NextGen mirrors how modern engineers work, empowering engineering executives to build a high-quality, AI-ready workforce

Karat, the trusted standard for measuring talent quality, announced the launch of Karat NextGen, the first human-led, AI-enabled talent evaluation solution to identify software engineers who will excel in the human + AI era.

According to Karat’s new 2025-2026 AI Workforce Transformation Report, the ROI of a strong engineer is expected to triple over the next three years thanks to advancements in AI. To capitalize on the growing productivity of human + AI engineering organizations, nearly 70% of engineering leaders plan to strengthen their AI capabilities through strategic hiring. Yet, almost two-thirds of companies still prohibit AI use in interviews, and less than 30% are updating assessments and training interviewers to identify AI-ready talent.

“Most companies are still hiring based on a pre-LLM rubric. In a world where people and AI work together, engineers need a wider range of skills, and the way we evaluate those skills needs to adapt,” said Jeffrey Spector, co-founder and president at Karat. “Karat NextGen reimagines the technical interview to mirror the way humans and AI work together, producing the strongest hiring signal and arming CTOs, CIOs, and VPs of Engineering with the data and benchmarks they need to make their most important talent decisions.”

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Karat’s consistent and controlled dataset – drawn from over 600,000 interviews across industries – has helped global leaders like Atlassian, Duolingo, and PayPal define and measure engineering quality for more than a decade. Building on this depth of data and experience, Karat NextGen delivers a fully-managed talent evaluation solution for engineering executives that advances alongside AI to ensure they’re building teams with the skills required to meet the challenges of a rapidly evolving landscape.

Karat’s continuous development of fresh NextGen interview content is especially important in era of rapid AI innovation.

“Frontier models are advancing so quickly that last month’s edge cases become this month’s baseline. This year, we’ve moved from autocomplete to agents that write and refactor entire libraries, and are increasingly seeing models explore entirely novel solutions to complex problems,” explained David Lau, VP of Engineering at OpenAI. “To ride this wave of AI momentum, organizations must continually re-evaluate how they empower great people with the latest models, and design their software, workflows, tools, and hiring processes to let humans and AI multiply each other’s impact.”

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As software development evolves, getting interviewing right becomes far more complex. It’s not as simple as dropping AI into an IDE. Engineers need a realistic environment, questions AI can’t auto-solve, expert interviewers who can separate human skill from model output, and a structure to keep the process fair. Karat NextGen brings all of this together in a human + AI interview format where candidates tackle complex, multi-file projects with an integrated AI assistant while collaborating live with Karat’s expert Interview Engineers, who probe reasoning, trade-offs, and judgment in real time to reveal genuine engineering ability.

“AI is transforming engineering, but the real breakthroughs happen when human judgment and AI capabilities work together. What’s been missing is a way to measure that combination reliably,” added Sagnik Nandy, CTO at DocuSign. “A human-led, AI-native interview is exactly the kind of solution organizations need to understand who can truly excel in this new model of development.”

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Independent Agencies Gain Scaled, Premium Buying Power Through New PubMatic, Untapped Growth, and tvScientific Partnership

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Independent Agencies Gain Scaled, Premium Buying Power Through New PubMatic, Untapped Growth, and tvScientific Partnership

AI technology, shared buying power, and real-time TV measurement come together to help independent agencies activate faster, buy with more transparency, and improve performance across premium CTV.

PubMatic, Untapped Growth, and tvScientific announced a new partnership that strengthens how independent agencies buy and measure CTV. By bringing together modern AI infrastructure, direct access to premium inventory, and clear measurement, the companies are creating a more efficient, more transparent, and more effective way for independent agencies to drive results.

“The AI revolution is creating an opportunity for fast-moving, independent agencies to disrupt. Together with Untapped Growth and tvScientific, we’re giving them the infrastructure to capitalize on it,” said Kyle Dozeman, CRO, Americas, PubMatic.

This collaboration combines PubMatic’s AI-powered infrastructure and premium inventory, Untapped Growth’s collective buying power for independent agencies, and tvScientific’s patented performance TV measurement platform – building a simpler, faster supply chain built around clarity and outcomes.

Together, the companies are helping independent agencies innovate faster, optimize smarter, and compete at scale across CTV and omnichannel environments, removing barriers that once favored only the largest buyers.

Over the past year, Untapped Growth agencies have expanded access to premium CTV supply, reduced setup friction, and improved visibility into how campaigns perform through PubMatic’s infrastructure and tvScientific’s real-time optimization and measurement.

Infrastructure That Moves at the Speed of Independent Agencies

“The programmatic supply chain was built 20 years ago, and over time, toll booths, not innovation, became the accepted business model,” said Kyle Dozeman, Chief Revenue Officer, Americas, PubMatic. “Now, a new era is underway. The AI revolution is creating an opportunity for fast-moving, independent agencies to disrupt. Together with Untapped Growth and tvScientific, we’re giving them the infrastructure to capitalize on it.”

Untapped Growth’s model brings together buying power from boutique agencies while preserving their independence and agility. Through PubMatic, members gain direct access to premium CTV inventory from publishers including Roku and A&E Networks, with simpler, more transparent campaign optimization powered by tvScientific AI.

“Our clients choose independent agencies because we move fast and think differently,” said Ryan Ricci, Co-Founder, Untapped Growth. “This partnership lets our members bring enterprise-level performance and accountability to every CTV campaign — without giving up the creativity, flexibility, or personal attention that define the independent advantage.”

AI Agents and the Next Leap in Speed

The collaboration represents one of the first commercial implementations of agentic AI within the digital advertising transaction layer, powered by PubMatic’s accelerated compute infrastructure and Model Context Protocol (MCP).

This protocol allows AI agents to communicate directly across systems, automating campaign setup and diagnostics, optimizing delivery, and reducing campaign troubleshooting time by up to 70%

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tvScientific adds the performance layer that connects every impression back to business impact. “Together, we’re helping independent agencies drive outcomes on CTV and hold the channel to the same standard of accountability as digital performance media,” said Jason Fairchild, CEO and Co-founder, tvScientific. “By linking impression-level data with real business results, we’re turning CTV into a full-funnel performance channel, not just an awareness play.”

Accelerating Indie Agencies with Unified Infrastructure

Level Agency, a member of Untapped Growth, represents the new class of independent agencies benefitting directly from this partnership. Positioned as a “Goldilocks” partner for mid-market and enterprise brands, Level combines the sophistication of a large firm with the speed, creativity, and hands-on service of an independent shop.

By consolidating buying power, simplifying the supply path, and layering tvScientific’s measurement capabilities, Level is unlocking strong pricing and clearer performance visibility previously inaccessible to most independent agencies.

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“For too long, brands had to choose between the scale of a giant aggregator and the agility of an independent partner,” said Patrick Patterson, CEO, Level Agency. “We believe that ‘good enough isn’t,’ and this partnership proves we don’t have to compromise. We are utilizing this unified supply chain to unlock pricing efficiencies that rival the largest holding companies. This allows us to combine great CPM rates with our high-touch strategy, driving accountability and epic wins for our clients in the complex CTV ecosystem.”

Expanding the Ecosystem

This partnership underscores a larger shift in digital advertising: growth is coming from market expansion, not consolidation. U.S. connected TV ad spend is projected to reach $33 billion in 2025, up nearly 16% year-over-year, according to eMarketer. Independent agencies and mid-market brands are a major force behind this surge, opening new budgets for premium video and performance-led campaigns.

By combining PubMatic’s AI-first infrastructure and inventory, Untapped Growth’s collective buying power, and tvScientific’s patented performance platform, the three companies are powering the next wave of growth — helping agile agencies scale faster, smarter, and more profitably across the open internet.

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BrowserStack Announces Availability of MCP Server in AWS Marketplace

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BrowserStack Announces Availability of MCP Server in AWS Marketplace

BrowserStack, the world’s leading software testing platform, announced that BrowserStack MCP Server is now available in Amazon Web Services (AWS) Marketplace, which helps organizations easily discover, try, test, buy, deploy, and manage thousands of software solutions, including pre-built AI agents and ready-to-integrate tools, all in one convenient destination.

BrowserStack MCP Server is an open-source integration layer enabling developers to access enterprise-grade testing capabilities directly from AI tools like GitHub Copilot, Cursor, and Claude. By bridging the gap between AI assistants and testing infrastructure, the MCP Server eliminates context switching and helps teams test, debug, and ship faster through natural-language interactions.

AWS customers will now have access to BrowserStack MCP Server’s capabilities directly in AWS Marketplace, streamlining the purchase and integration of AI-powered testing into their workflows.

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Key capabilities include:

  • Launch apps or websites on thousands of real devices and browsers instantly from your IDE
  • Run Playwright and Selenium suites with AI-powered debugging, failure analysis, and automated fixes
  • Scan for accessibility issues with AI-suggested remediations to ensure WCAG and ADA compliance
  • Generate test cases from PRDs, convert manual tests to automation, and auto-heal flaky tests using BrowserStack AI agents

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“Developers already use AI tools in their IDEs, but those tools can’t take action beyond suggesting code,” said Ritesh Arora, CEO and Co-founder of BrowserStack. “With BrowserStack MCP Server available in AWS Marketplace, a developer can simply ask their AI assistant to ‘run this APK on a Pixel device and debug the crash,’ and it happens instantly—app installed, launched on a real device, with full logs and stack traces. We’re giving AWS customers the ability to turn their AI assistants into testing agents that execute real workflows.”

BrowserStack MCP Server is now available in AWS Marketplace, bringing AI-powered testing workflows to development teams worldwide.

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HawkEye 360 and International Partner Establish Multi-Year Data Access Agreement

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HawkEye 360 and International Partner Establish Multi-Year Data Access Agreement

HawkEye 360 (HawkEye), the global leader in signals intelligence data and analytics, announced a multi-year contract valued at more than $100 million with a strategic international partner. Under the five-year agreement, the partner will receive guaranteed access to HawkEye’s advanced radio frequency (RF) data and analytics, with options to scale collection capacity and integrate regional ground infrastructure. The agreement is designed to enhance mission delivery and strengthen tactical operational support across key client mission domains.

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“This agreement highlights the trust placed in HawkEye 360 as a mission partner in one of the world’s most dynamic regions,” said John Serafini, CEO, HawkEye 360. “By expanding our constellation in collaboration with our regional partner, we are delivering scalable signals intelligence capabilities that strengthen customer decision-making and advance global security.”

As part of the agreement, HawkEye will deploy dedicated satellite clusters with full operational capability in early 2027.  The expanded constellation will provide the partner with priority access to RF data to support customer missions, while enhancing overall capacity for HawkEye’s global customers. The agreement outlines opportunities for additional collection capabilities and regional ground integration as future needs evolve.

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“This commitment demonstrates the value of HawkEye 360’s unique approach to providing adaptable, scalable, and mission-ready capabilities,” said Alex Fox, President, HawkEye International. “We are proud to expand our constellation in ways that directly enhance our partners’ operational effectiveness across the region, while fueling continued innovation and growth for HawkEye 360.”

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Kustomer Launches Data Explorer, the First CX Platform Feature That Lets Leaders Talk to Their Data

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Dimensional Insight named a Strong Performer in the 2025 Voice of the Customer for Analytics and BI

New AI-powered Data Explorer turns CX reporting into a live conversation, giving leaders instant explanations and recommended next steps instead of static dashboards.

Kustomer, the Intelligent customer experience platform, announced the launch of Data Explorer, a new reporting experience that lets CX leaders ask questions in natural language and get instant answers, visualizations, and recommended actions on top of their live customer data. With this release, Kustomer becomes the first CX platform to offer a feature that combines full-funnel CX data, conversational analysis, and prescriptive recommendations in one workspace.

“With Data Explorer, we wanted to give CX leaders a new way to make faster, smarter decisions,” said Brad Birnbaum, CEO & Co-Founder of Kustomer. “Because it’s built on top of Kustomer’s unified data model, the system can analyze every part of the customer journey — performance, sentiment, backlog, staffing signals — and explain exactly what’s driving your outcomes. Whether you’re evaluating agent quality, forecasting demand, or adjusting staffing levels, you get clear, actionable intelligence sourced directly from your real data, not guesswork or manual reporting.”

For most CX teams, reporting is still slow, manual, and reactive. Leaders bounce between dashboards and exports just to answer basic questions like “What changed this week?” or “Where are we slipping on SLAs?” It can take days to connect the dots between spikes in volume, shifts in backlog, and agent performance, and even longer to agree on what to do about it. Dashboards show what happened, but they rarely explain why it happened or what to do next, which slows down decisions on staffing, workflows, and customer experience investments.

Data Explorer changes that by giving CX and operations leaders a way to interact with their data like they would with an analyst. Leaders can type questions such as, “Why did response times spike on chat last week?” or “Which queues are causing us to miss SLAs?” and Data Explorer returns clear visualizations, a narrative explanation of what’s driving the trend, and practical recommendations on how to respond—whether that means adjusting staffing, updating routing, or coaching specific agents.

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Because Data Explorer is built directly into Kustomer’s AI-native platform, it has immediate access to the same unified data model that powers conversations, workflows, and automations. It analyzes customers, conversations, SLAs, sentiment, and custom objects together, and can turn insights into action by informing staffing plans, queue design, and coaching programs without exporting data to a separate business intelligence tool.

“The Data Explorer represents a fundamental shift in how customer service teams interact with their data,” said Jeremy Suriel, CTO & Co-Founder. “For years, getting answers meant waiting on custom reports or struggling with complex dashboards. We’ve engineered the Data Explorer to eliminate that friction. Now, you can chat with your data and get actionable insights in seconds. The Data Explorer predicts trends and generates the right visualizations automatically. We’re helping customers realize more value from their data and make faster decisions than ever before.”

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Key capabilities of Data Explorer include:

  • Natural language analysis – Ask questions in everyday language and get structured responses with charts, breakdowns, and narrative explanations.
  • Unified CX data in one place – Analyze performance across channels, queues, teams, workflows, and custom objects without stitching together multiple exports.
  • Actionable recommendations – For each analysis, see suggested next steps to improve staffing, routing, workflows, coaching, and customer outcomes.
  • Guided starters and prompt library – Choose from 250+ pre-built prompts across themes like volume forecasting, SLA health, backlog, team performance, and voice of the customer to get value on day one.
  • Always-on visibility – Monitor trends and anomalies in volume, handle time, sentiment, and CSAT so leaders can catch issues before they turn into bigger problems.

With Data Explorer, CX leaders can:

  • Plan staffing with confidence by forecasting conversation volume and identifying the queues and channels most at risk of SLA breaches.
  • Spot issues faster by drilling into spikes in contact volume, refunds, or cancellations and understanding which customers, products, or policies are driving the change.
  • Elevate team performance by building rep scorecards, highlighting top performers, and turning insights into targeted coaching plans.
  • Amplify the voice of the customer by uncovering recurring themes and sentiment drivers and packaging those insights for product, marketing, and finance stakeholders.

Customer story: Goody

Goody, a modern gifting company, now runs its weekly CX reviews in Data Explorer, turning what used to be manual reporting into on-demand insight.

“The new Data Explorer feature in Kustomer has quickly become one of my favorite tools,” said Marissa Sherwood, Senior Manager of Customer Experience at Goody. “It gives me the ability to deep-dive into any metric I need, which has made my analysis faster, more accurate, and far more actionable.”

With Data Explorer, Marissa and her team can:

  • Perform tag analysis to spot patterns, usage trends, and opportunities to refine their tagging system.
  • Run CSAT collection and breakdowns to understand what’s driving positive and negative sentiment.
  • Conduct agent-level performance deep dives to pinpoint where specific agents excel and where they need coaching or additional support.
  • Track conversation trends to surface emerging themes and shifts in customer behavior, allowing the team to be proactive rather than reactive.

“What I appreciate most is how intuitive and powerful the tool is,” Sherwood added. “It centralizes complex analytics in a way that feels accessible, saving me hours every week while improving the clarity of our operational insights. It has truly elevated how we understand our customers and support our team.”

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OnePlan Launches “OnePlan NextGen PPM” for Organizations Migrating off Microsoft Project Online

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OnePlan Launches "OnePlan NextGen PPM" for Organizations Migrating off Microsoft Project Online

Designed to fast-track the migration from Microsoft Project Online with expert guidance, automation, and a modernized PMO foundation.

OnePlan, a leader in AI-enabled Strategic Project Portfolio Management (PPM), announced the introduction of the OnePlan NextGen PPM designed specifically for organizations migrating from Microsoft Project Online. With Microsoft’s Project Online official retirement scheduled for September 30, 2026, OnePlan has launched the NextGen PPM as a step-by-step, seamless, accelerated migration of an enterprise’s environment – driven by automation and expert guidance for PMOs and project leaders who demand speed, accuracy, and minimal disruption. The process begins with technical readiness and configuration, followed by a series of focused sprints—system setup, sample data migration for validation, full test migration for user acceptance, and final production migration for go-live in less than twelve weeks.

As a global Microsoft Project Portfolio Management partner, OnePlan’s NextGen PPM is designed with dedicated activities for data export, configuration, validation, training, and cut over, all supported by OnePlan’s OneConnect. By mapping all key project elements, resources, schedules, financials, and site data directly into OnePlan, organizations avoid costly process re-engineering and change management overhead. Their rapid, reliable migration empowers project teams to unlock the full potential of OnePlan’s modern project management capabilities, with expert support every step of the way.

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“Project leaders today need more than just a tool—they need a partner who can deliver clarity, speed, and confidence as they enter 2026, being forced to migrate off Project Online. At OnePlan, we’ve built our migration process to be as intuitive and resilient as our platform itself. Our commitment is to turn project uncertainty into a well-oiled machine, so teams can focus on what matters most: driving results and delivering value,” said Scott Hebert, CEO, OnePlan. “For those enterprises looking at the market for the most comprehensive solution to migrate to from Project Online, the company everyone should be talking to, right now, is OnePlan.”

OnePlan also announced enhancements to its Strategic Project Portfolio Management platform, including advances to OnePlan’s Sofia GPT—its AI-powered personal assistant embedded directly into OnePlan. Using natural language understanding, predictive analytics, and automated workflows, Sofia GPT acts as an intelligent collaborator, enabling users to ask questions conversationally, automate complex tasks, and accelerate decision-making without technical barriers. In using AI as a collaborator, it acts as an intelligent assistant, understanding natural language, enabling users to interact with it conversationally and automate complex tasks without technical barriers. These advancements strengthen visibility, governance, and execution, helping PMOs deliver results faster and with greater confidence.

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Other features include:

  • Streamline Strategic Planning & Decision-Making – OnePlan helps organizations manage portfolios, resources, investments, and work more efficiently by providing real-time, context-aware insights and recommendations.
  • Dashboards & Reporting – Real-time portfolio and financial insights built directly into OnePlan, eliminating the need for external BI tools and enabling faster, more informed executive decisions.
  • Portfolio Management (Views, Modeling, Business Rules) – Stronger strategic alignment through clearer portfolio visibility, flexible segmentation, intuitive scenario modeling, and guided data entry to improve governance and consistency.
  • Financial Planning – More accurate and agile forecasting with automated cost consolidation and flexible time periods that align to fiscal calendars or agile cycles.
  • AI + Automation – Faster decision-making and reduced manual effort through AI-driven insights, easier navigation, structured responses, and ready-to-use workflow automations.
  • Integrations & Migration – Simplified onboarding and tool consolidation with bulk data import capabilities and new integrations like Trello, reducing migration effort and time to value.

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Skyword Patents Dynamic AI Workflow to Deliver Breakthrough Speed, Quality and Precision in Content Marketing

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Skyword Patents Dynamic AI Workflow to Deliver Breakthrough Speed, Quality and Precision in Content Marketing

Skyword’s patented technique guides marketers on what to create and how, accelerating the creation of high-performing, human-authored content.

Skyword, the leader in enterprise content marketing, announced it has been awarded U.S. Patent No. 12,437,022 B1 for Dynamic Generation of Work Requests—a pioneering technique for applying AI that bridges the critical gap between strategic planning and effective execution in content marketing.

Built into the company’s Accelerator360™ content marketing platform, the patented workflow pinpoints where a brand can win visibility, generates detailed content briefs aligned to each strategic opportunity, matches those briefs to qualified subject-matter experts for creation, and coordinates the entire creation process.

At a time when AI-powered search is transforming how audiences discover and evaluate content, Skyword’s human-led, AI-accelerated approach gives enterprise marketers a critical edge: clearer direction, faster action, and original content designed to achieve strategic outcomes from the start.

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Fixing the Part of Content Marketing Most AI Tools Ignore

Unlike AI tools focused primarily on ad hoc content generation, Accelerator360’s creation process uses the power of automation and LLM reasoning to dynamically optimize the decisions that determine content performance.

Key features of Accelerator360’s patented system include:

  • Pinpointing Visibility Opportunities: Real-time search data is filtered through a brand-specific lens to identify gaps and opportunities for discoverability that match category, competitor, and audience needs.

  • Generating Strategy-Driven Briefs: LLMs dynamically translate content opportunities into brand-aligned, data-backed briefs for creators, complete with detailed guidance on what to include and how to differentiate. As priority topics, competitor activity, or audience needs shift, dynamic brief generation ensures each assignment reflects the latest strategic reality.

  • Matching Briefs to Qualified Experts: Proprietary logic matches each brief to the most relevant subject matter expert(s) in the Skyword Talent Network and manages bidding and assignment routing to ensure execution by the best-qualified creator.

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Why This Matters for Marketing Leaders

Skyword’s innovation comes as marketers face new pressures from AI search disruption, declining organic traffic, and disjointed content workflows.

The patented technology in Accelerator360™ addresses modern marketing demands by offering:

  • Faster execution with enforced strategic control
  • Real-time visibility signals to guide smarter content investments
  • Human-authored quality at AI-accelerated speed
  • Seamless coordination from insights to execution

Closing the Gap Between Insights and Execution

“We believe brands are losing their soul by having AI create their content. It’s best left to subject matter experts to create what should be compelling, thoughtful, and unique to match the brand’s ethos and why they’re in business,” said Darryl Gehly, Chief Strategy Officer at Skyword. “Instead, brands should be using AI to automate and accelerate processes to better understand their opportunities, get to market faster, gain visibility, and grow their audience more efficiently. This patented technology, as applied in Accelerator360™, protects a brand’s soul while still driving speed and efficiency.”

“Brands that move fastest on visibility signals—and execute with authority—will own the next era of discovery,” said Andrew Wheeler, CEO of Skyword. “This workflow gives our clients that ability while keeping expertise and quality at the core. And as we integrate AI search visibility inputs directly into the system, its strategic value only increases.”

Positioned for the Future of Discovery

With buyer behavior evolving rapidly and channel complexity increasing in the digital ecosystem, Skyword’s patented technology is a foundational leap toward smarter, scalable content operations tailored to today’s high-stakes marketing needs.

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CGI to Deliver Secure Mobile Communications Solution for NATO

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CGI to Deliver Secure Mobile Communications Solution for NATO

Project HERMES to support NATO’s continuous command and control capabilities

CGI, one of the largest independent IT and business consulting services firms in the world, has signed a contract with the NATO Communications and Information Agency (NCIA) to deliver the HERMES project in collaboration with its partner secunet Security Networks. The project will provide a highly secure and scalable IT solution for NATO executives and selected target groups, enabling mobile communication on specially protected equipment. This provides the command structure with the flexibility to maintain the highest level of security, independent of location or time. The solution integrates CGI’s managed services expertise with secunet’s user-friendly Secure Inter-Network Architecture (SINA) technology.

With the HERMES capability, NATO will enhance its internal communications to ensure consistent command and control capabilities. The combination of secure hardware and software, enabling the exchange of classified information irrespective of the user’s location, marks a shift away from static communication. NATO leaders can now access their digital work environment while mobile through protected connectivity, maintaining the same high level of confidentiality.

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“HERMES represents a new dimension of efficient, mobile communication within NATO in line with the requirements of a modern and flexible command structure,” said Ludwig Decamps, General Manager at NCIA.

“In a security-critical and multinational environment such as NATO, absolute reliability is essential,” said Jens Elstermeier, Head of Business Development for Defense & Intelligence at CGI in Germany. “We have presented a solution that combines state-of-the-art security architecture with the high dynamics of mobile deployment scenarios, while also improving interoperability. The close and trusting cooperation with NATO remains a key factor in our success.”

NCIA and CGI are leading the implementation of this ground-breaking project, delivering a results- and user-oriented package of implementation and managed services for operations. The new HERMES Service Operation Centre (HSOC) includes a permanent monitoring system with its own Security Operation Center (SOC), 24/7 on-call support, worldwide on-site assistance, and user training. In addition, CGI is responsible for setting up and operating the end-to-end secure VPN, while its partner secunet provides the specialized hardware and encryption components. The solution is designed to be easily and quickly extendable to additional user groups and security domains in the future.

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“Now more than ever, NATO must be able to act quickly and flexibly. Those who can work with highly classified content even while mobile have a clear strategic advantage. This is exactly what our partnership with CGI in the HERMES project enables, and we are proud to contribute to this with our proven SINA technology,” said Marcel Taubert, Vice-President, Defence & Space at secunet.

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NiCE Launches Local Dedicated CXone Mpower Instance in South Africa, Expanding AI Customer Experience Capabilities Across the Continent

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Business Wire
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NiCE Launches Local Dedicated CXone Mpower Instance in South Africa, Expanding AI Customer Experience Capabilities Across the Continent

New locally hosted cloud platform delivers AI-powered, compliant, and personalized customer experiences with full South African data residency

NiCE announced the official launch and general availability of NiCE CXone Mpower on a dedicated, local instance in South Africa, marking a significant expansion of its AI-powered customer experience platform within the region. The platform is now live, hosted locally with redundant data centers in Cape Town and Johannesburg, enabling financial institutions, regulated industries, and large enterprises to deliver connected, compliant, and personalized customer experiences across every channel. This infrastructure also provides a strategic foundation for NiCE’s growth across the broader African continent, supporting customer deployments already underway in multiple African countries.

Crucially, this local instance ensures that all core CXone Mpower applications and customer data remain resident within South Africa, providing the necessary controls for compliance with local data governance and regulatory requirements.

South African organizations are accelerating their shift from traditional contact center models to AI-enabled customer engagement ecosystems. They require platforms that support real-time decisioning, operational resilience, strict data governance, and measurable outcomes. The introduction of CXone Mpower supports this evolution by providing a unified cloud-native platform designed to orchestrate interactions and journeys end to end, with the assurance of local data residency.

This launch also brings NiCE’s agentic AI capabilities to the region, following the acquisition of Cognigy. The combined platforms enable both automated and agent-assisted conversations, driven by AI that can listen, understand context, and execute tasks across systems in real time. This allows organizations to combine human empathy with intelligent automation at scale.

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NiCE’s launch of a CX AI Customer Engagement Platform in South Africa with CXone Mpower, offers a local, secure cloud platform for integrated contact center operations, covering agentic AI, digital and voice channels. The platform delivers a complete Workforce Augmentation suite, providing a 360° view of the customer journey, improving agent performance, satisfaction, and overall CX, all while supporting local data governance compliance for regulated sectors. With native AI capabilities across the CXone Mpower suite, including AI-driven workspaces for agents and supervisors, AI-powered insights, and end-to-end journey orchestration, organizations can optimize workflows, drive team performance, and unify experiences across the front, middle, and back offices.

In addition to local hosting, NiCE has invested in telecommunications infrastructure to ensure that voice traffic remains within the region, delivering low latency, improved call quality, and a more resilient customer engagement experience across Africa.

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“South Africa is a global leader in customer experience delivery and a region with enormous growth potential,” said Darren Rushworth, President of NiCE International. “By bringing a locally hosted and dedicated CXone Mpower instance to market, we are supporting organizations in their shift toward AI-assisted, outcome-driven customer service. This launch strengthens our long-term commitment to the region and provides a platform that can scale across Africa as organizations modernize their customer engagement environments. It ensures that South African enterprises and BPOs have the technology foundation needed to compete and lead on the global stage.”

The launch of CXone Mpower in South Africa forms part of NiCE’s global strategy to drive adoption of CX AI. With local availability, organizations can automate routine interactions, support agents with intelligent guidance, orchestrate journeys across systems, and measure outcomes in real time to deliver continuous improvement.

NiCE will continue to work closely with local technology partners and systems integrators to support customer enablement with a program of executive briefings, industry roundtables, and practical enablement workshops taking place over the coming months.

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Sprinklr Wins ADWEEK Tech Stack Award for Best Social Media Marketing Platform

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Business Wire
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Sprinklr Wins ADWEEK Tech Stack Award for Best Social Media Marketing Platform

The inaugural ADWEEK Tech Stack Awards recognize companies that are leading the evolution of marketing technology.

Sprinklr, the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), is the winner of the ADWEEK Tech Stack Award in the Social Media Marketing Platform category. The honor recognizes organizations setting new standards across the marketing technology ecosystem and reflects Sprinklr’s deep expertise in social media marketing.

“This recognition reflects our leadership and relentless drive to help brands build authentic, impactful connections everywhere their customers are.” – Sprinklr CMO Arun Pattabhiraman

A Foundation in Social Media Management with a Future in AI-Native CXM.
Sprinklr began in 2009 as a social media management platform, helping brands listen and engage across digital channels when social first transformed customer interactions. As customer expectations grew, Sprinklr evolved. it is the definitive AI-native platform for unified customer experience management (CXM), enabling brands to manage marketing, care, and every customer-facing function on one AI-powered platform – delivering connected, personalized experiences that drive loyalty and growth.

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“Winning ADWEEK’s Tech Stack Award for Best Social Media Marketing Platform is a powerful validation of our vision,” said Arun Pattabhiraman, Chief Marketing Officer at Sprinklr. “Social isn’t just a channel—it’s the heartbeat of modern customer engagement. This recognition reflects our leadership and relentless drive to help brands build authentic, impactful connections everywhere their customers are.”

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Sprinklr Marketing is an AI-powered platform that helps global brands unify campaign planning, content creation, publishing, and analytics across global teams — all elevated by AI — enabling brands to accelerate go-to-market, boost performance, and enforce brand governance at scale. Many of the world’s largest brands use Sprinklr to plan, execute, and optimize outreach to their customers and audiences across 30+ social channels.

What sets Sprinklr apart:

  • Unified platform: With Sprinklr, global teams can manage projects and campaigns from brief to performance on one platform — improving collaboration, speed to market, and operational efficiency – by eliminating disconnected tools and workflows.
  • Native AI: Sprinklr AI powers every phase of campaign management — from brief generation and content creation to optimization, localization, compliance, ad bidding, and performance analytics, helping teams work faster and smarter.
  • Integrated Analytics: Sprinklr gives teams a complete view of campaign activity by bringing paid ads, organic posts, and earned mentions into a single platform, enabling enhanced measurement, smarter optimization, and faster decision-making.
  • Enterprise-ready: Sprinklr enables precise control with customizable approval workflows, role-based permissions, and robust, AI-powered compliance — including pre-flight scoring, off-brand alerts, and automated content checks across global campaigns.

Receiving ADWEEK’s award reflects Sprinklr’s ongoing innovation and its long-standing leadership in the social marketing space.

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