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Artwork Flow Introduces AI-led Creative Automation for Fast-growing Brands

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Artwork Flow Introduces AI-led Creative Automation for Fast-growing Brands

The SaaS platform for creative operations has announced a free solution to scale and review creatives with artificial intelligence.

Artwork Flow, Bizongo’s proprietary platform, has officially announced the launch of an all-new creative automation and proofing solution powered by artificial intelligence.

“As we continue to explore the growing capabilities of AI-led technologies for creative applications, we believe the possibilities are endless. Our goal is to empower every creator to become a one-person creative powerhouse and help brands accelerate their growth by addressing their requirements faster and smarter than ever before”

The new solution is aimed at helping fast-growing brands speed up their creative operations with a wide range of path-breaking tools. Artwork Flow is offering the solution with a lifetime free plan that allows teams to quickly create impactful content at scale and review creatives efficiently on the platform.

Marketing Technology News: Autoflow Launches its New Email Builder to Boost Business and Prompt Customer Engagement

“As we continue to explore the growing capabilities of AI-led technologies for creative applications, we believe the possibilities are endless. Our goal is to empower every creator to become a one-person creative powerhouse and help brands accelerate their growth by addressing their requirements faster and smarter than ever before,” says Ankit Tomar, the CEO of Artwork Flow.

Artwork Flow’s new solution includes a number of powerful features, including:

  • An automated design template scaling tool.
  • A design template editor.
  • An AI-powered creative library.
  • An online proofing solution supporting 160+ file types, including videos.

Growing brands like Home Chef, Jones Dairy Farm, and LesserEvil have been using Artwork Flow to streamline collaboration and improve creative efficiency by up to 75%.

Artwork Flow remains focused on expanding its AI-powered suite with upcoming releases aiming to build upon core features and offer enhanced creative ops capabilities to its users.

Marketing Technology News: MarTech Interview with Kyle Mitnick, President at Mosaic Digital Systems

Jugo Launches Jugo Spaces, an Industry-Defining Digital Communications and Collaboration Platform, Ushering in a New Category for Virtual Events

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Theta Lake Breaks New Ground in Unified Compliance Coverage for Unified Communication Platforms

The cloud-based solution harnesses the power of AWS, NVIDIA, and Unreal Engine to provide an immersive and personalized digital space to drive your business message and needs

Jugo, a technology company committed to redefining digital communication and collaboration, announced Jugo spaces, its cloud-based communication platform that transforms the virtual meeting experience, moving beyond the traditional video conference to create immersive, multi-sensory environments that embrace the human presence – not just voice and two-dimensional visuals. Jugo spaces empowers businesses to create personalized, custom-branded, and authentic digital experiences, enabling every virtual interaction to be as unique as those in the real world.

Amid the ever-evolving digital landscape, Jugo spaces leverages 3D immersive technology and artificial intelligence to combat Zoom fatigue, ensuring that connections remain meaningful and impactful. Combining the power of AWS, NVIDIA, and Unreal Engine, Jugo spaces offers an unparalleled, one-click, no-download experience, eliminating the need for additional hardware or headsets.

“Jugo spaces is unique because it makes you feel like you’re in a real place with other people, encouraging true dialogue that enriches understanding”

“We are thrilled to introduce Jugo spaces, which marks a significant milestone in reimagining how we connect and communicate in the virtual world,” said Spencer Green, Founder and CEO of Jugo. “Because the current tools haven’t lived up to the expectations of employees, we’re seeing more companies adopt Jugo’s immersive communication technology, which brings authentic, sensory, and inclusive experiences into the workplace. Our revolutionary platform, Jugo spaces, integrates gaming, AI, and enterprise cloud technology to put human connection at the forefront, empowering brands and businesses to host dynamic one-on-ones or town halls effortlessly. Jugo spaces is critical for businesses striving to connect in a more human, engaging, and personalized way.”

Marketing Technology News: Traackr Research Finds Majority of Consumers, Especially Women, Will Drop Influencers and Brands If Values Conflict

The underlying technology incorporated into Jugo spaces brings spatial, audio, and mixed reality AI to enterprises at scale. The 3D capabilities of Epic Games’ Unreal Engine, with advanced features such as Lumen Global Illumination, Nanite Virtualized Geometry, and Niagara Particle Effects, deliver stunning, lifelike visuals. NVIDIA, a leader in AI technology, ensures realistic and authentic interactions in the virtual arena. Streamed over the WebSocket protocol to enable a truly interactive event, attendees are active participants, engaging in real-time Q&A sessions, live polls, and emoji reactions. And to ensure everything runs smoothly and securely, AWS hosts the platform.

Key features of Jugo spaces include:

  • Scalability: Adapts seamlessly to any audience size, from client meetings to town halls, ensuring interactions remain focused and effective.
  • Branded communications: Prioritizes brand identity, enabling consistency across all interactions.
  • Human connection: Designed to replicate real-world interactions, creating a genuine sense of presence.
  • Immersive experience: Offers an engaging and deep user experience for all participants.

“Business communicators are always looking for ways to boost engagement with audiences online,” said Steve Vonder Haar, senior analyst tracking the “Intelligent Video” market segment for IntelliVid Research. “Jugo’s approach of blending presentation content with video feedback from audience members offers a platform that fosters more natural and authentic interaction between participants in one-to-many digital events.”

“Jugo spaces is unique because it makes you feel like you’re in a real place with other people, encouraging true dialogue that enriches understanding,” said Dr. Kimberly Greene, University of Massachusetts Global’s School of Education “This immersive space helps everyone learn and work better.”

Marketing Technology News: MarTech Interview with Kyle Mitnick, President at Mosaic Digital Systems

Americans Believe Generative AI Will Transform Jobs, Marketing and User Experiences, According to New WEVO Survey

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Americans Believe Generative AI Will Transform Jobs, Marketing and User Experiences, According to New WEVO Survey

Americans think generative AI will most impact marketing (46.6%), cybersecurity (45%), customer service (42.5%), education (36.1%), healthcare (32.9%) and manufacturing (31.7%)

WEVO, the next-gen user experience (UX) research platform, announced the results of a survey of 1,014 American consumers regarding the status and awareness of generative artificial intelligence (AI). The survey focused on how Americans perceive that generative AI will impact jobs and industries.

“As organizations increasingly deploy AI to revolutionize marketing, the need for responsible AI implementation becomes increasingly crucial. Organizations must market responsibly with AI while providing meaningful digital experiences that address people’s needs, and while minimizing bias, hallucinations and unintended consequences”

In a rapidly evolving technological landscape, generative AI is making significant strides, and it’s no secret that it likely will impact jobs across various industries. According to the survey data, 64% of Americans believe that AI will make their jobs easier to some degree but 38% are concerned it will negatively impact their job security. When asked whether they think generative AI will impact the job market and employment opportunities in the future, 87% believe there will be an impact on the job market, and 22% believe AI will eliminate some jobs without replacing them.

Respondents also expressed concerns that schools aren’t ready for AI and aren’t adequately preparing students for its impact on the job market. Seventy-four percent believe that traditional educational systems have a long road ahead to maintain pace with the changing career landscape that AI has created.

However, the story isn’t only about generative AI’s appetite for employment; it’s also about its impact on various industries. The data reveals that the number-one industry where Americans think AI will be most useful and have the most impact is marketing (46.6%), followed by cybersecurity (45%), customer service (42.5%), education (36.1%), healthcare (32.9%) and manufacturing/supply chain (31.7%).

Marketing Technology News: Traackr Research Finds Majority of Consumers, Especially Women, Will Drop Influencers and Brands If Values Conflict

AI will help companies provide personalized customer experiences

Americans perceive that AI will be a marketing machine used to sell more, target more and pinpoint preferences. Fifty-nine percent say it is highly important for content and designs created by generative AI to appeal to specific and diverse customers. Forty-eight percent believe AI-driven insights will significantly reshape how companies approach user experience and digital asset testing for their marketing campaigns and products.

“As organizations increasingly deploy AI to revolutionize marketing, the need for responsible AI implementation becomes increasingly crucial. Organizations must market responsibly with AI while providing meaningful digital experiences that address people’s needs, and while minimizing bias, hallucinations and unintended consequences,” said Nitzan Shaer, CEO and co-founder of WEVO, a leader in UX research that underscores the importance of ethical and effective AI integration in marketing.

Shaer added, “Our mission at WEVO is to ensure that AI-enhanced marketing is done with the utmost responsibility and ethical consideration while also delivering personalized experiences based on the user’s needs and preferences. Our platform provides brands with the insights needed to create exceptional user experiences. As AI becomes a driving force in marketing, WEVO’s services become even more vital in helping brands adapt and thrive in this new era.”

Methodology

A national online survey of 1,014 general consumers was commissioned by WEVO and conducted by Propeller Insights between August 18 and September 1, 2023. Respondents opted into an online database; from there, they were targeted based on demographics. To further confirm qualifications, respondents were asked to verify their information in the survey itself and self-identify qualifications. The maximum margin of sampling error was +/- 3 percentage points with a 95% level of confidence.

Marketing Technology News: MarTech Interview with Kyle Mitnick, President at Mosaic Digital Systems

LivePerson Launches Suite of Conversational Intelligence Solutions to Accelerate Digital and Contact Center Transformation

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PRNewswire
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LivePerson Launches Suite of Conversational Intelligence Solutions to Accelerate Digital and Contact Center Transformation

  • Cutting-edge AI & analytics tools put the “I” in “AI,” redefining how enterprises can measure and improve digital conversations to achieve better outcomes

  • New turnkey managed services solution, LP 360, provides the fastest route to guaranteed performance outcomes 

LivePerson, a global leader in conversational AI, announced the launch of its Conversational Intelligence suite of capabilities, as well as its enterprise managed services solution, LP 360. Both new offerings allow businesses to empower their people, shift customer conversations to digital, and embrace AI and automation to drive better business outcomes.

Based on decades of expertise helping brands improve digital engagement — and informed by billions of real customer interactions — LivePerson’s new offerings are the most advanced enterprise-class conversational intelligence tools and managed services on the market. They will debut with demos and keynotes from LivePerson AI experts at the company’s November 14, 2023 Spark launch event.

Part of LivePerson’s award-winning Conversational Cloud, the Conversational Intelligence suite consists of three solutions that leverage conversational data — the literal voice and words of the customer — to redefine how conversational AI drives business outcomes:

  • Analytics Studio combines and converts voice and messaging conversations into actionable data that makes sense of your customers’ behaviors, preferences, and signals across channels.
  • Generative Insights applies cutting-edge large language models to your conversational data, meaning you can say goodbye to spending hours sifting through transcripts and spreadsheets. Just ask an open-ended question and receive instant insights from your customer conversations.
  • Report Center aggregates reporting into a simple and configurable dashboard to measure the performance of your AI- and human-powered interactions.

“As the most scaled solution for messaging and automation in the world — and with one of the world’s most extensive datasets for customer engagement — LivePerson sets the standard for turning conversational data into better business outcomes,” said John Collins, Interim CEO of LivePerson. “Our Conversational Intelligence suite puts the ‘I’ in AI by allowing you to understand what customers want, measure your performance, and continuously improve. And that’s just the beginning: beyond optimization and personalization, Conversational Intelligence even allows you to uncover new revenue opportunities that transform your business.”

According to Forrester, “Insights from contact center conversations are driving enterprise-wide value. Companies are recognizing that the contact center is far more than operational overhead. In many cases, the only one-to-one interaction a company will have with its customers is through the contact center — these conversations represent a gold mine of business value.”*

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LivePerson’s enterprise customers already use its analytics capabilities to solve problems and drive results, and the company’s new Conversational Intelligence solutions are set to accelerate how they leverage data to better serve consumers.

“I’ve learned from my experience with LivePerson that the intent data we collect is a treasure trove for understanding our customers. Having access to what our clients are saying — and being able to surface that to drive business outcomes — is a massive opportunity,” said Holly Carroll, Vice President of Client Services at The RealReal. “We’re able to analyze real-time, verbatim feedback, which is something I personally do every single morning to understand our customers’ wants and pain points.”

Also set to launch at the November 14 Spark event, LP 360 is a turnkey managed services offering for enterprise conversations. This program aligns to pre-defined business outcomes — tying fees to your success — and provides the fastest route to outcomes, going from kickoff to launch in as little as four weeks.

  • Performance: Based on industry benchmarks, LP 360 establishes a baseline and measures outcomes over time — based on the KPIs that matter most to your business: lead generation, conversion rates, reduced costs, revenue, or other goals.
  • Platform: Using the Conversational Intelligence suite, LP 360 helps you understand what your customers want, then works with you to digitize and ultimately automate those intents. In addition to Conversational Intelligence, every capability on the Conversational Cloud platform is deployed to achieve your objectives.
  • People: LivePerson hires, trains, and manages your agents, scaling as needed to meet your goals. LP 360 also provides dedicated strategy and implementation specialists from the LivePerson team, with verticalized expertise in financial services, travel and hospitality, telecommunications, automotive, retail, and more.

“Our managed services team has already delivered incredible results for some of the world’s biggest brands, where we’ve successfully reduced operating expenses by 30% or more while simultaneously boosting Net Promoter Scores by 30+ points. The launch of LP 360 opens up this level of dedicated partnership to enterprises across the globe,” said Nirali Amin, Vice President of Enterprise Solutions at LivePerson. “Building, optimizing, and maintaining a contact center is costly. LP 360 unlocks everything you need — technology, labor, automation, and full end-to-end management — to achieve better outcomes as fast as possible.”

LivePerson customer The RealReal worked with the LP 360 team to launch a seamless, luxury-level experience for consignors, buyers, and internal employees in just six weeks. Early results included reduced wait times (less than two minutes on messaging compared to three days on email), a 10% boost in customer satisfaction scores, and reduced costs in spite of increasing headcount. The LP 360 and The RealReal team also exceeded their goals for shifting contact volume to messaging, with 40% shifted in less than six months compared to their initial goal of 30%.

Marketing Technology News: MarTech Interview with Kyle Mitnick, President at Mosaic Digital Systems

Mural Announces Integration with Microsoft 365 Copilot and AI-Powered Collaboration Features for Enterprise Teams

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The new capabilities are designed for today’s modern workforce, leveraging AI to increase productivity regardless of location

Mural, the leading visual work platform for the Enterprise, today announced its integration with Microsoft 365 Copilot, which provides Copilot users with an AI-powered experience that can be used in conjunction with Mural. Mural is one of the first integrations with Microsoft 365 Copilot which became generally available (GA) today and is the only visual collaboration solution in the initial set of third-party integrations being offered. Alongside this integration, Mural is launching Mural AI, which includes the AI-powered features: actions, mind maps, and clustering. Mural is firmly committed to creating tools and developing partnerships that help teams harness the power of AI to solve the most pressing challenges faced by teams in the enterprise today. Through in-platform AI solutions and responsible, secure integrations with existing tools, Mural is giving teams across the enterprise the technology they need to work together better, faster, and smarter, for increased productivity and job satisfaction.

Integration with Microsoft 365 Copilot 
Microsoft selected Mural to be among a group of premier partners — as well as the only visual work platform — supporting Microsoft 365 Copilot at launch. With its Microsoft 365 Copilot integration, Mural is taking the next step to providing a seamless visual collaboration experience and saving organizations time as part of the central Copilot experience. With the integration, members can leverage simple, natural language prompts to streamline their daily tasks. Using Mural and Copilot, a sales representative can easily find the customer discovery mural for their account; a designer can quickly summarize a brainstorming mural with hundreds of sticky notes; and a product manager can efficiently retrieve a project kickoff mural template — and much more.

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Mural AI Features
Mural’s purpose-built AI features empower teams to kickstart their projects, broaden their horizons, and work more efficiently together. Mural AI features help teams automate redundant and routine tasks, quickly synthesize information, and generate new ideas so they can spend their time doing the higher-level thinking that humans do best.

  • Mind maps: Mind maps are a great visual tool for following ideas and seeing where they lead. Mural AI can generate mind maps automatically from a single prompt and allow users to keep following the thread, empowering teams to create and develop great ideas faster and more effectively than ever before.
  • Actions: Actions helps members save time and simplify workflows with natural language prompts to quickly and efficiently complete common tasks. Summarize a group of sticky notes, get ideas to jumpstart a brainstorming session, generate icebreakers and more from a single entry-point that’s intuitive and easy to use.
  • Clustering: When teams are generating ideas together, it can take a lot of time and energy to find those common threads that are critical to moving forward with confidence. Mural’s AI clustering makes finding and sorting ideas a breeze, paving the way to new insights and enabling a smoother, faster-decision making process so teams can focus on the bigger picture.

Mural’s product is built to streamline workflows and allow knowledge workers to focus on the work that matters.

“The new AI features in Mural are a brainstorming game changer. Pushing people to really dig deep to be creative can be challenging. The ability to quickly generate a mind map to jumpstart thinking will be very powerful. Using AI to quickly group ideas will cut significant time out of a workshop normally spent just ‘organizing’ thoughts. Now we can focus on creating thoughts.” – Cindi P., Operations Lead, Professional Services Company

The Future of AI
A recent study carried out by Mural found that nearly two-thirds of all knowledge workers are excited and optimistic about AI’s ability to help teams work together more effectively. Specifically, they recognize the power of AI to reduce repetitive tasks and automate processes. Managers are even more optimistic about AI than individual contributors (88% vs 74%). Mural’s AI features, along with its Copilot integration, empower teams to kickstart their projects, broaden their horizons and work more efficiently together, all while ensuring thorough security and privacy from start to finish.

“We’re thrilled to announce our integration with Microsoft Copilot, which brings AI-enabled collaborative tools to the ever-evolving workplace,” said David Baga, CEO of Mural. “Mural is committed to developing innovative solutions that address the pain points of teamwork, and this integration represents a significant milestone in that regard. Over the years, we’ve had a great partnership with Microsoft, and we are delighted to be one of the first plugins available at launch for Microsoft 365 Copilot. The future of work is AI-enabled, and Mural is proud to be leading the charge with Microsoft to bring innovative ways to collaborate to the workforce.”

“We are at a major inflection point where AI is reshaping work and transforming how we collaborate,” said Srini Raghavan, VP of Product Management for Microsoft Teams Ecosystem. “Through our expanded integrations our customers will be leveraging Microsoft 365 Copilot and Mural plugin, to improve efficiency, productivity, and collaboration within their teams.”

Mural’s products are built for the enterprise and take a proactive approach in addressing the security needs of its users when building and deploying its AI capabilities. The company maintains active SOC 2 Type 2, ISO 27001 and ISO 9001 certifications and complies with GDPR and CCPA regulations. In addition, Mural is Microsoft 365 Certified. Mural plans to continue to develop the Mural AI offering and further extend its integration with Microsoft 365 Copilot to improve how teams work together today and in the future.

Marketing Technology News: MarTech Interview with Kyle Mitnick, President at Mosaic Digital Systems

OneSignal Completes SOC 2 Type II Certification and HIPAA Compliance

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ANY.RUN Introduces Major Threat Intelligence & Phishing Detection Upgrades

OneSignal has updated its Logo!

Certification demonstrates commitment to the highest standard of data security and compliance

OneSignal, the world’s leading customer engagement platform, announced the successful completion of its Type II System and Organization Controls (SOC 2) examination. This certification highlights OneSignal’s commitment to ensuring the security and privacy of its users’ data.

In line with its commitment to provide robust data security, the company also announced that its platform is HIPAA (Health Insurance Portability and Accountability Act) compliant and can provide a Business Associate Agreement (BAA) to Enterprise Plan customers, ensuring the proper handling of protected health information.

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“Maintaining the trust of our customers is one of our top priorities, so we take the privacy and security of our customers’ data very seriously,” said Nelson Cheung, Head of Data Security at OneSignal. “Achieving SOC 2 Type II certification underscores OneSignal’s dedication to robust controls and processes to ensure the protection of our clients’ data. Furthermore, the HIPAA certification ensures that OneSignal is equipped to handle sensitive healthcare data securely.”

These certifications underscore OneSignal’s continuous effort to maintain the trust and confidence of its global user base, reinforcing the company’s pledge to uphold the most stringent data protection practices. With over two million users currently on OneSignal’s platform delivering over 12 billion messages daily, OneSignal recognizes the sensitivity surrounding data storage and utilization.

“OneSignal understands the importance of secure data management and the level of trust our users place in our platform,” said George Deglin, CEO at OneSignal. “Obtaining the SOC 2 Type II certification not only validates our dedication to data security but also reflects our ongoing commitment to preserving our users’ privacy.”

Marketing Technology News: MarTech Interview with Kyle Mitnick, President at Mosaic Digital Systems

Agentio Raises $4.25M, Launches First-of-its-Kind AI-Powered Ad Platform for Brands to Buy Creator Content at Scale

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End-to-end automated ad platform starts with creator-led sponsored content ad reads on YouTube, attracting leading advertisers and top creators

Agentio, the first-of-its-kind AI-powered ad platform for sponsored creator content, launched today with $4.25M in seed investment funding. The round was co-led by Craft Ventures & AlleyCorp, with participation from additional institutional investors including Antler, Protagonist, and Permanent Capital.

Other strategic investors include Neal Arthur (Global CEO of Wieden+Kennedy); Cody Ko (Mega-creator); Rory Paterson (Global Vice President of Media, Expedia Group); Jeff Ragovin (Co-Founder Buddy Media /Salesforce); Michael Sugar (Academy Award-winning producer); Steven Galanis (Co-Founder of Cameo); and Elizabeth Cutler (Co-Founder, SoulCycle and Peoplehood) in addition to other leading creators and marketing leaders.

Agentio was co-founded by Arthur Leopold, former President and first employee at Cameo, who led all go-to-market functions and scaled the celebrity talent marketplace that drove $500M in sales, and Jonathan Meyers, a former engineer and manager at Spotify who led the Automated Content Marketing team that drove multi-million monthly active user outcomes using AI/ML. The duo has now launched the first automated ad platform for creator content, starting with YouTube creator-led sponsored content ad reads, leveraging the team’s firsthand experience with the pain points that both creators and marketers face.

Until today, the process of connecting creators to marketers has been manual and labor intensive, and has largely been conducted offline at great expense to both sides. Agentio’s platform now makes it as easy to buy sponsored content as buying Facebook and Google ads. By automating a previously unscalable process, Agentio aims to shift a meaningful percentage of the $300B digital ad spend market to highly-performant, creator-led ad reads. Agentio is launching with 30+ second creator-led ad reads on YouTube, capitalizing on an underpriced and under-monetized ad unit with abundant inventory from top creators. The team will then rapidly expand to other ad channels.

“Marketers need a performant and scalable ad channel more than ever, and we’re unlocking humanized and authentic content, in a programmatic way through our first-of-its-kind technology,” says Arthur Leopold, Co-Founder & CEO at Agentio. “We’re thrilled to partner with leading VCs, marketers, and creators to finally scale this ad unit and drive real, measurable business outcomes through underserved and undervalued attention on YouTube.”

The Agentio ad platform offers marketers direct access to a premium network of creators with bespoke and highly engaged audiences. Its patent-pending AI technology automates creator and brand matches relevant to a brand’s audience by giving marketers a superhuman understanding of a creator. Agentio also offers more liquidity and revenue to creators, enabling them to list their inventory in real-time, so that brands can auto-bid on available ad inventory, in seconds. Agentio’s first-of-its-kind technology enables brands to significantly scale their creator campaigns, without additional bandwidth constraints.

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“Agentio’s platform is an industry-first, utilizing predictive models to match creators and brands seamlessly,” says Jonathan Meyers, Co-Founder & CTO of Agentio. “With access to first-party ad performance data and a machine level understanding of creator content, our product’s ability to deliver authentic and performant ad reads through end-to-end automation, is highly-contrarian and will completely transform the way sponsored ad content occurs across various social channels.”

“Creator-led marketing is one of the most effective ways to advertise, but the challenge is scaling these programs across platforms,” said Bryan Rosenblatt, partner at Craft Ventures. “Agentio is building a standardized, scalable platform that combines the easy, modern ad buying experience marketers have come to expect with the magic of pairing the right creator with the right advertiser. This is something that many of our portfolio companies have been asking for, and that the broader advertising industry needs.”

Agentio has already launched a beta-version of the platform with leading spenders of YouTube sponsored content and top creators. The funding will be used to accelerate Agentio’s product development and go-to-market strategy with creators and brands.

“We are thrilled to back Agentio and firmly believe that the Agentio team is poised to reinvent how sponsored content is built, bought, and sold,” says Susannah Shipton, Partner at AlleyCorp. “In the same way that DoubleClick revolutionized display advertising (and ultimately built the infrastructure for ad content on the internet), we expect that Agentio will build the new infrastructural engine for sponsored content – a far bigger market opportunity. Just as importantly, we believe that using Agentio will be a massive unlock for creators and marketers in terms of time and expense, meaning they can spend more time doing what they do best: creating enduring content that engages audiences around the world.”

Marketing Technology News: MarTech Interview with Christian Ferri, Co-Founder and CEO of Web3 Pro

58% of Americans Report Increase in Stress Levels from Holiday Marketing, Aprimo Study Finds

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58% of Americans Report Increase in Stress Levels from Holiday Marketing, Aprimo Study Finds

Survey findings highlight that amid a deluge of holiday content, brands must focus on the right—and right amount of—content, as U.S. consumers are quick to turn on brands that overdo it

With generative AI fueling a boom in marketing content heading into the holiday season, and the holidays being the peak season for marketing content year in and year out, how are consumers responding to the sudden content boom? A new Aprimo survey found that many are overwhelmed by the sheer volume of messages they are exposed to during the holidays—creating a double-edged sword for marketers.

“It drives people to find deals and make more purchases, but brands also run the risk of overdoing it and turning people off, leading to consumers unsubscribing from email lists or developing a negative impression of a brand.”

The 2023 Aprimo Holiday Content Survey found that 85% of 1,000 U.S. adults surveyed said that holiday content influences their purchasing decisions. At the same time, 58% said the dramatic increase in content during the holiday season adds to their stress level. For brands that overdo it with excessive content, respondents are quick to unsubscribe from email lists or even leave negative reviews.

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Key findings of the survey include:

  • Nearly a third (31%) of consumers said they have unsubscribed from a brand’s communications due to excessive holiday marketing, and 15% have gone so far as to post a negative review of a brand online for this reason.
  • Despite their mixed feelings toward holiday content, 85% of consumers admit it influences their purchasing decisions—with nearly half (49%) embracing content focused on promotions and discounts.
  • Holiday shoppers prefer deals and contests over sentimentality in marketing content, with content that “focuses on an enticing discount or offer” more than three times as likely to influence respondents than content that seeks to “make an emotional connection.”
  • Among content channels, consumers say they are most influenced by television advertising and social media—although they are wary of celebrity and influencer endorsements.
  • Holiday marketing content affects brand perceptions—with more than half of respondents (53%) saying they prefer brands that are consistent in their holiday messaging.

“The survey’s biggest takeaway is that people notice a huge surge in marketing content around the holidays, and this is a double-edged sword,” said Erik Huddleston, chief executive officer of Aprimo. “It drives people to find deals and make more purchases, but brands also run the risk of overdoing it and turning people off, leading to consumers unsubscribing from email lists or developing a negative impression of a brand.”

Huddleston concluded, “One way to reduce your risk as a holiday marketer is to focus on the content types your audiences respond to most—because while consumers may say they don’t want sentimentality in holiday content, the survey shows they do embrace traditional content formats. Brands that are consistent in their messaging have the best chance of breaking through the noise while not rubbing customers the wrong way.”

Marketing Technology News: MarTech Interview with Kyle Mitnick, President at Mosaic Digital Systems

Yahoo Appoints Sona Iliffe-Moon as Chief Communications Officer

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Former Lyft and Facebook Executive Will Spearhead Global Communications Strategies Across Yahoo Properties

Yahoo today announced the appointment of Sona Iliffe-Moon as Chief Communications Officer. Iliffe-Moon brings over 20 years of experience leading strategic consumer, crisis, and corporate communications for iconic brands including Facebook, Instagram, Nestle, Toyota, and, most recently, Lyft. Iliffe-Moon’s appointment follows several recent key hires including Tressie Lieberman as Chief Marketing Officer and Ryan Spoon as President of Yahoo Sports.

“Sona has a proven track record in elevating influential brands, and we look forward to welcoming her to Yahoo at a pivotal inflection point in the company’s history,” said Jim Lanzone, CEO of Yahoo. “As Yahoo charts a new path forward and our story continues to unfold, Sona will be instrumental in shaping our narrative and sharing it with the world.”

Reporting directly to Lanzone, Iliffe-Moon will guide all aspects of Yahoo’s global communications strategy, overseeing corporate, consumer, and internal communications. In this role, she will promote innovation across Yahoo’s products and demonstrate the brand’s evolution, leading end-to-end communications that help consumers, partners, and employees connect with Yahoo’s mission. Iliffe-Moon will partner closely with marketing to tell integrated stories at the intersection of earned and social.

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“Yahoo was a huge part of my introduction to the internet, and today it remains a highly trusted guide with potential to play an even more meaningful role in people’s lives,” said Iliffe-Moon. “I’m thrilled to join Jim and the rest of the executive team to help tell the story of what’s next.”

Prior to joining Yahoo, Iliffe-Moon served as Vice President of Communications and a member of the executive leadership team at Lyft. She was responsible for communications across corporate, consumer, and policy as well as direct-to-consumer storytelling through brand social and content.

Before joining Lyft, Iliffe-Moon’s experience spanned various industries. She previously drove communications at both Facebook and Instagram, launching key products and programs including Instagram’s IGTV, Instagram Stories, Facebook Dating, Facebook Marketplace, Facebook Communities Summit, and many more. She additionally oversaw communications across Nestlé’s beverage and international divisions, and spent nearly nine years at Toyota driving corporate and marketing communications.

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Forum3 Unveils Hive3: A New Platform Connecting Brands with AI Creators

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KeywordResearchTools.io Debuts Comprehensive SEO Platform for SEO Professionals, Digital Marketers and Bloggers

Forum3 Company Profile: Valuation, Funding & Investors | PitchBook

Crumbl Cookies joins top AI creators including Heather Cooper, Tatiana Tsiguleva, Nicolas Neubert, and Ben Myhre to re-imagine brand marketing using AI

Forum3, a technology company that builds experiences for brands and consumers using emerging technologies, is announcing the launch of Hive3, a new platform that connects brands with generative AI creators to deliver innovative marketing assets. Hive3 mobilizes a passionate community of creators and runs competitions to reimagine brand marketing and uncover future possibilities using AI.

Hive3 has been operating in beta mode since July 2023. To date, the platform has hosted 10 community-driven challenges, during which AI creators have competed to deliver the best creative work—from solar sneaks to a futuristic take on outdoor apparel—winning cash prizes and rewards from their favorite brands.

“The new digital transformation playbook starts with brands understanding how to use AI, and the Forum3 team is uniquely positioned to guide brands as they navigate this technology, often for the first time,” said Adam Brotman, co-CEO of Forum3 and former Chief Digital Officer of Starbucks. “We look forward to partnering with forward-thinking brands like Crumbl Cookies to generate new types of creative output, activate a community of customers, and elevate brand marketing using AI.”

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To kick off Hive3’s public launch, Crumbl Cookies, the fastest-growing dessert chain in the nation that drops new cookie flavors weekly through their rotating menu, will be tapping the Hive3 community to create a new, AI-powered twist on its advertising campaigns.

“Crumbl Cookies has always sought to bring novel and creative ideas to our customers, from specialty flavors to our iconic pink packaging,” said Mai Pham, EVP of Growth at Crumbl Cookies. “The next frontier of marketing innovation is generative AI, and we look forward to being the first brand to partner with Hive3 on a challenge where top AI creators will leverage their skills to create an exciting new ad campaign for our brand.”

Early creators that have signed on as Hive3 Ambassadors include Heather Cooper, Tatiana Tsiguleva, Nicolas Neubert, and Ben Myhre. These influential creators will play an active role in contributing to the Hive3 community through tutorials, events, judging, and participating in co-branded competitions. This will enable brands to leverage the power of top AI creative talent to ideate their marketing initiatives in entirely new ways.

“Hive3 is built around competitions because we believe that will attract the very best creative AI talent to our community,” said Andy Sack, co-CEO of Forum3. “The top AI creators will be the ones to inspire and educate brands and community members about what is possible in the fast-evolving landscape of AI, and Hive3 will be the platform where it all comes together.”

Hive3 is now officially accepting briefs from marketers that wish to up-level their creative game, explore AI technology in a safe environment, and win over customers with marketing that stands out from the rest. The platform is also open to AI creators who want to compete for cash prizes, as well as enthusiasts looking to follow their favorite brands and talent.

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Acquia Flagship Event to Focus on AI and Accessibility as Differentiators for IT and Marketing Pros Building Digital Experiences

By
Business Wire
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Launch of Acquia Syndicate Streamlines Product Experience Management & Accelerates Access to the Digital Shelf

Acquia showcases customer success with keynotes from leading brands, including Fidelity Investments, Mars, and New Balance, as well as AI and accessibility specialists

Acquia, the digital experience leader, brings its signature event, Acquia Engage, to Boston on November 14 and 15. Designed for digital innovators, Acquia Engage Boston features keynotes, sessions, and workshops, with a focus on AI and product innovations that deliver strong return on investment.

“Attendees will leave with a wealth of practical knowledge and inspiration for how to drive competitive advantage and bottom line results through highly effective, personalized digital experiences and digital marketing efforts.”

This year’s two-day agenda includes detailed guidance and thought-provoking presentations for marketers, web designers and developers, IT operations teams, and practitioners. The focus of the event is to offer practical advice and use cases with keynotes and workshops including:

  • Haben Girma, the first deafblind graduate of Harvard Law School and disability rights advocate, on why making technology accessible and inclusive benefits all users
  • Paul Roetzer, the founder and CEO of the Marketing AI Institute, on how marketing and business leaders should approach artificial intelligence and make what they have learned actionable
  • Marketing Leaders Summit, hosted by Jennifer Griffin Smith, Acquia Chief Market Officer, and Jill Grozalsky Roberson, Velir VP of Digital Marketing, and moderated by Paul Roetzer of the Marketing AI Institute
  • Executive panels featuring digital innovators from brands including Mars, Fidelity Investments, Rhode Island School of Design, New Balance, and more
  • Dries Buytaert, creator of Drupal and Co-Founder, Chief Technology Officer, and Chief Strategy Officer of Acquia, along with Deanna Ballew, SVP of Product, will present an Acquia Innovation Showcase
  • Jon Meck, Bounteous SVP of Marketing, on three horizons of AI in digital marketing
  • Pat Gilbert, Senior Director of Strategic Alliances at TA Digital, on AI-powered content generation and personalization
  • Justin Emond, the CEO and Founder of Third and Grove, on AI in action
  • Adam Borden, VP of Digital Marketing at Live! Casino & Hotel, on brand management

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“Acquia Engage is for those who are rewriting the rules of digital engagement and thinking differently about how customers experience their brands,” said Jennifer Griffin Smith, Chief Market Officer, Acquia. “Attendees will leave with a wealth of practical knowledge and inspiration for how to drive competitive advantage and bottom line results through highly effective, personalized digital experiences and digital marketing efforts.”

At the end of the first day’s sessions, the 2023 Acquia Engage Award winners will be announced, showcasing organizations who have gone above and beyond to deliver the world’s most ambitious digital experiences.

Acquia thanks our Engage Boston sponsors:

  • Platinum: Bounteous
  • Diamond: TA Digital
  • Gold: AWS, Brightcove, EPAM, Phase2, SearchStax, and Third and Grove
  • Silver: CI&T, Elevated Third, FFW, Genuine, KPMG Customer Advisory, Material+, Moovly, Smartling, and Velir
  • Exhibitor: Altudo, Axelerant, Hounder, and Tactis

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Four of the most Underrated Content Marketing Skills that Modern Content Marketers Must Sport

By
Paroma Sen
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0

In any digital first marketing plan, content marketing is a fundamental to online marketing growth. Be it your email cadence, social media, blog or podcast strategy, the basis of executing and growing any of these channels involves building a good amount of high-quality and relevant content.

Honing in on the right content marketers and content marketing skills becomes crucial at this stage for any marketing leader. Every sub area of a typical modern marketing structure will need a different skill set. A marketing operations executive for instance should typically have a stronger tech-savvy martech sense than an executive who is meant to drive social media growth.

Specifically, when it comes to looking for certain skills in a content marketing team, what should marketing leaders focus on?

Here are a few quick takeaways based on recent conversations we’ve had with industry leaders:

Quick and Accurate Writing and Editing Skills

Digital marketers today need to act fast and think fast. For a marketing team to run a campaign or even help with PR crisis management, the right type of content has to be built on-time, every time.

Content marketers or content writers and editors who work in marketing in today’s digital first space can enable their team’s output faster if they have the ability to write and build quality content with accuracy quickly.

Content marketers who can do this no matter the type of content needed by the brand or marketing team (blog, social media post, PR announcements etc) will at the end of the day be able to keep their marketing execution process and output a lot more streamlined and healthy.

Above par Industry Knowledge

Content marketers or writers who have spent a significant amount of time in one industry will be able to write as per the needs of that industry and deliver content on it faster than those who are new entrants into the industry. However, it must be kept in mind that shortlisting marketing hires based on only this factor, would not be fair.

Experienced content marketers and content writers who have a flair to create content across multiple products and industries usually have the ability to adjust and learn about new domains they enter fairly soon.

While building a marketing team or while growing an existing one, creating a balanced hiring process keeping this in mind helps. Evaluating content marketers on their current industry knowledge or content marketing process while also filtering them on the basis of a real-time ‘test’ or two can enable better hiring decisions in many ways.

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Knowing how to Write Across Multiple Digital Marketing Channels

One of the standardized HR norms that seasoned B2B leaders follow in most cases is maintain lean teams. There are several benefits to hiring and having leaner team structures. At a time when digital channels in terms of their quantities are increasing, in a lot of cases, marketing teams end up dividing content creation and content marketing teams as per the marketing channels.

This leads to having a separate email marketing team, a separate social media team, a separate team to handle website blog content and so on. However, seeing how content creation and content marketing is a basic fundamental in today’s digital marketing sphere, structuring a team or executives that can overlap between channels can enable a better team framework in the long term.

For example: a unified head of content profile that unites different writers for different content marketing purposes can be tasked with creating content through the team of content marketers for the different marketing target channels in unison with core marketing goals. While doing this, hiring executives who can easily shift between creating content for social, for email, for blogs can be useful in maintaining a healthier team sense on the whole.

Keeping Content Marketing Plans and Content Marketing Channels Lean and Simple

A digital marketing team today doesn’t need to be active on every popular digital marketing medium. But, they need to be most active where their target customers are. Identifying the key channels to focus on should therefore be the prerogative of the marketing leads and content heads, in unison.

Content marketing and content writing can be an effective (and fun!) activity for modern marketers. The combination of the right skills, knowledge, experience in this area can make or break a brand’s presence in a digital-first marketplace.

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Ramp Up Your AI Advertising Performance with Human Guard Rails

By
Ignite Digital
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Anyword Announces Gen-AI Performance Platform, First of Its Kind AI Solution for Marketers

Are you looking for ways to supercharge your AI advertising campaigns? AI technology can be a powerful tool in digital marketing, but many businesses risk falling prey to the potential pitfalls of relying too heavily on automated functions.

Ignite Digital is here to help you navigate this complex process and ensure optimal performance for your ads.

Read on as we explore the advantages of incorporating human guardrails into your AI campaigns, as well as discuss potentially risky areas to maximize ROI.

Introducing Human Guard Rails to Improve Your AI Advertising Campaigns

As AI marketing becomes increasingly popular, businesses need to make sure that their advertising campaigns are performing at their maximum potential.

One way to do this is by introducing human guard rails into your PPC services, such as Google Ads and Facebook Ads. By incorporating human oversight, you can:

  • Reduce the risk of campaigns going off course
  • Prevent costly mistakes
  • Ensure that your ads align with your brand messaging

Performance Max is a great tool to use in combination with human guard rails since it helps optimize your ads for performance. With these tools in place, businesses can take a more strategic approach to their advertising campaigns, leading to increased ROI.

Benefits of Incorporating Human Guidance Into AI Performance

Incorporating human guidance into AI performance is proving to be a vital component in maximizing its effectiveness.

Companies offering PPC services, such as those utilizing Facebook Ads and Google Ads, are beginning to see the tangible benefits of combining the strengths of AI with the intuition and expertise of humans. When humans work alongside AI, they can:

  • Help refine campaigns
  • Make adjustments based on real-time data
  • Identify gaps in strategy that the AI may not pick up on
  • Provide a more comprehensive, well-rounded approach
  • Deliver better results

With this approach, companies can leverage the power of AI while still maintaining a human touch, which is crucial for establishing trust with customers.

Understanding Potential Risk Areas in AI Advertising

As AI Marketing becomes increasingly prevalent in today’s advertising landscape, it is crucial to understand its potential risk areas. PPC services such as Facebook Ads and Google Ads all use AI technology to optimize campaigns to achieve better results.

However, this also means that the algorithms can quickly make costly mistakes if not monitored and adjusted regularly.

At Ignite Digital, we have seen firsthand the advantages and disadvantages of AI in advertising. While AI can improve targeting and conversions, it is essential to keep a close eye on potential risks such as:

  • Ad waste
  • Brand safety
  • Data privacy

By acknowledging these risk areas, marketers can make informed decisions on how to utilize AI advertising to the fullest extent while minimizing potential drawbacks.

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Leveraging Human Know-How to Avoid Costly Mistakes

In today’s competitive digital landscape, businesses must keep up with the latest marketing strategies to ensure their success.

While AI marketing tools like Performance Max campaigns or Advantage+ Audiences offer powerful automation capabilities, there’s still much to be said for leveraging human expertise to avoid costly mistakes.

This is especially true for PPC services like Facebook Ads and Google Ads which require constant optimization. By tapping into the know-how of seasoned marketing professionals, like Ignite Digital, businesses can:

  • Gain a competitive advantage
  • Save time
  • Save resources
  • Achieve greater ROI

So the next time you’re actively managing your PPC campaigns, don’t forget to enlist the help of experienced marketers who can ensure your efforts are on the right track.

Adopting a Flexible Approach to Keep Up with Market Trends

As AI continues to reshape the marketing industry, businesses must consider adopting a flexible approach to stay ahead of the curve.

With Google Ads and other digital platforms, marketers have access to powerful tools that can help them respond to market trends quickly.

However, implementing an AI strategy can be complex. For this reason, some companies are turning to expert providers like Ignite Digital to help them navigate the transition.

Overall, embracing a dynamic marketing approach can help businesses stay competitive in an ever-changing market landscape.

Best Practices for Optimizing Your AI Advertising ROI

In today’s digital age, businesses are always aiming to improve their advertising ROI. With AI marketing becoming more popular, companies can now use tools and technologies to optimize their PPC services.

One such tool is Performance Max, which enables businesses to place ads across all Google properties. Facebook Ads is another great platform that AI marketers can use to drive traffic to their websites using features such as Advantage+ audiences or automated daily bidding.

However, optimizing the ROI of AI marketing campaigns requires a thorough understanding of the various best practices involved. Some of these include:

  • User targeting
  • Split-testing ad variations
  • Evaluating performance metrics

By following these best practices, businesses can maximize their advertising ROI and help ensure long-term success in the online landscape.

Incorporating human guard rails along with AI performance can give your campaign the edge it needs to elevate your results.

There are immense benefits to be gained from tapping into human know-how and avoiding costly mistakes. Rather than following a one-size-fits-all approach, it pays to adapt depending on the market trends and ensure you have a suitable strategy in place.

By taking care of these fundamental factors, you can guarantee success across channels and maximize ROI when running AI advertising campaigns. Don’t wait, get in touch with Ignite Digital to find out more about how our team can help make your next campaign a resounding success!

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How Customers are Changing the Brand Game (and what to do about it)

By
Taylor Corrado
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Over the last decade, consumer-brand interactions have become more blurred. Post-pandemic, consumers expect their favorite brands to be accessible 24/7 through all means of communication – from phone, to email, to chat, and even social media direct messages. Brands now have the added pressure of creating a more personalized interaction with every single consumer across these different channels.

On top of all this, consumers now have the option of connecting and engaging with brand employees (ie. a company’s CEO on LinkedIn) as opposed to the brand itself (company website). These increased brand touchpoints have led to communication gaps for organizations that use multiple channels, contributing to an inconsistent strategy across platforms.

However, customer expectations are still at an all-time high – and who could blame them? But this means any cracks in brand strategy are even more noticeable to customers. And since customers are more demanding now than ever before, a disjointed strategy will only confuse and push customers away.

So, what can organizations do ​​to ensure their brand strategy is aligned across the organization?

Don’t Silo Your Brand Team

In an ideal world, the brand should touch every part of the organization. It goes beyond social media and newsletters (though those are vital too!). There are many creative aspects of the brand that fly under the radar, including tone of voice, positioning, imagery and more.

However, often non-marketing teams, such as sales, customer success, customer service, and even finance, don’t think to include brand marketers in their communication strategies, potentially leading to a disconnect in messaging and overall customer experience.

In order to better align your brand team with the entire organization, marketers need insight into customers’ ever-evolving demands. To get this information, the brand team needs to collaborate with the entire organization to get input on what they need to provide for a consistent brand message, look, and feel. This all starts with a messaging framework. The brand team should provide clear messaging for all teams to align to the overall brand value props and company values. This messaging can then be tailored for each team and only then does it come alive through sales emails, blog posts, and customer success training sessions. All these customer touchpoints need to be consistent in terms of logo use, colors, fonts, and, most importantly, messaging.

Consistency at every customer touchpoint ensures a cohesive brand experience. Because messaging needs to be repeated across different channels in order for it to stick; otherwise, it’s just background noise.

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Use Data to Inform Your Brand Strategy

And how does an organization learn what customers want? They talk to them. Without doing so, your team may be executing the wrong strategy and complicating your customers’ needs. For example, brand teams may be over-indexing positioning and messaging on one problem, when in actuality, the target customer wants help solving something else entirely. Doing focused research on a consistent basis can help your brand focus on what your target customer wants and needs.

This includes having insight into target markets, competition, message testing, customer preferences, and more. For example, take a brand team that is focused on posting on YouTube frequently. They may have a robust plan, but with no data to back up a strategy on why YouTube is the right channel to reach their audience, they could be missing the mark. If the team conducted research, they could uncover what types of content/channels their customers interact with the most. Maybe their target audience enjoys receiving content via email or social media, but without research, they’ll never know. The bottom line: data informs your brand and marketing strategy.

Brands should also test their messaging/positioning on their target customer before making large changes to their strategy. In 2021, Wistia did extensive research to understand which parts of the video creation process were cumbersome to users or could be consolidated into one platform. We found that hosting webinars was a top pain point for marketers because it typically involved moving between multiple platforms to get from ideation to post-production. This finding informed Wistia’s 2021 product roadmap, leading to the release of Wistia Live the following year–a feature that allows marketers to easily create, host, market, and analyze webinars all in one platform. Research takes the guesswork out of marketing and branding and focuses a brand’s entire strategy.

Misalignment across an organization is obvious to both current and potential customers. With so many offerings available at the click of a button, it’s essential for companies to create a full-brand experience that speaks to their target customers best – before another company does it. By constantly communicating across teams and baking data and research into everything, organizations can create the most authentic brand that not only attracts new customers but also keeps them coming back.

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JakeGPT Revolutionizes Business Branding with AI-Enhanced Narative-Style Features and Press Release Distribution

By
MTS Staff Writer
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0
JakeGPT Revolutionizes Business Branding with AI-Enhanced Narative-Style Features and Press Release Distribution

Boost your brand: JakeGPT’s AI-optimized narrative-like content and vast press release distribution

JakeGPT, a leader in AI-enhanced content solutions, is proud to announce a new brand-boosting service for business owners and executives. This service offers in-depth features and strategic press release distribution to elevate clients’ online and offline brand visibility.

Jake Rigdon, owner and operator of the Carrollton, Texas-based digital marketing company, says he believes few other agencies provide or can provide this unique new combination of content depth and extensive press release distribution, tailored to showcase the stories behind businesses and their leaders.

“The business features that always received the most attention were about the actual business owners or executives or the stories behind a company’s humble beginnings. That resonates with readers.”

— Jake Rigdon, owner of JakeGPT

“I remember back when I used to work at various newspapers, and the business sections always had these great stories on the cover,” Rigdon said. “The business features that always received the most attention were about the actual business owners or executives or the stories behind a company’s humble beginnings. That resonates with readers.

“But those stories were also great advertising – free advertising, actually,” he said. “They weren’t pitching you a product or service. They were just great stories you wouldn’t find anywhere else, and they gave the business or business owner a ton of exposure.

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“That’s what we wanted to do with this new service.”

JakeGPT’s specific new services include:
• Narrative-style (magazine or newspaper) feature on the business owner, executive or employee;
• Narrative-style (magazine or newspaper) feature on a business;
• Press release creation and distribution

The content – including the feature, profile and press release(s) – combines JakeGPT’s unique way of enhancing the prose through various AI and SEO tools with the creative genius of his award-winning writing staff. And JakeGPT’s distribution partner makes sure the press releases are seen by literally thousands of media channels.

“The great thing about all of this is that it’s both online and offline marketing,” Rigdon said. “For example, a financial advisor who owns their own practice could add the feature we wrote about them to any marketing materials or proposals, plus everything is SEO optimized so it can be published on the company blog, or the company social sites, etc. And all that is an effective branding tool for both the owner and the business.

“Now add in the press release distribution – that’s huge,” he said. “In the past, people would want press releases written about their business, but they didn’t have a way to distribute them to a big audience. We do thanks to our partnerships, which adds yet another, and very effective, layer to the marketing efforts.”

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authID Continues to Innovate its Patented Identity Verification Platform with the Launch of Verified 3.8

By
Globe Newswire
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authID Continues to Innovate its Patented Identity Verification Platform with the Launch of Verified 3.8

Best-in-class identity security delivers the fast, frictionless, and precise user experience that secures digital ecosystems from fraud and ensures they “Know Who’s Behind the Device”.

authID Inc., a leading provider of secure identity verification and authentication solutions, today announced the launch of Verified™ 3.8, its next-generation platform that protects digital enterprises and the entire user journey against identity fraud, credential compromise, and account takeover.

Data breaches occur because enterprises merely assume they know ‘who’ is accessing applications with a continued reliance on age-old passwords, pin codes, and secret questions, leaving those enterprises highly susceptible to rampant phishing schemes. authID’s patented biometric identity platform counters these attacks by helping digital enterprises ‘Know Who’s Behind the Device’, with the highest levels of security, and without impacting user convenience.

The Verified 3.8 release fortifies our document-based identity verification solution for new customer onboarding by adding layers of additional fraudulent document detection. We also refined our user interface for both document and selfie capture and delivered easy to use self-service onboarding workflows for our workforce customers. authID authenticates the identity of the true account owner every time with the ease of a quick selfie captured and validated in sub-second speed.

authID is at the forefront of accuracy and speed. Our ability to perform backend processing of biometric identity verification in 700 milliseconds far outshines our competition who at best offer speeds of 4 to 9 seconds, as tested by customers. Said differently, authID’s platform delivers identity trust at rates 5 to 10 times faster than our best competition.

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“The continued innovation of the authID next-generation identity platform delivers the fast, frictionless, and precise user identity authentication demanded by today’s digital ecosystem,” said Rhon Daguro CEO of authID. “authID is committed to ensuring enterprises ‘Know Who’s Behind the Device’, while delivering an easy, frictionless user experience. Our next generation, biometric authentication quickly and accurately verifies a user’s identity, eliminates assumptions of ‘who’ is behind a device, and prevents cybercriminals from infiltrating accounts and seizing assets.”

With this latest release, our product, engineering, and development teams also prioritized efforts to deliver maximum platform uptime and availability, improve accuracy and speed, and increase first-pass transaction success rates. To meet market and customer demands for additional product features to our identity platform, authID has added new technical talent, with the appointment of Aris Green, as Senior Staff Engineer. Mr. Green brings twenty plus years of software development experience using Open Source and Microsoft technologies deploying on Linux and Windows. His compensation package includes basic salary and a grant of options to purchase 15,000 shares of new Common Stock at a price of $6.13 per share, pursuant to Nasdaq Rule 5635(c)

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Nativo Doubles Down on DE&I Commitment, Accepts Invitation to Join ANA’S Alliance for Multicultural Marketing

By
PRNewswire
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0
Amagi Partners with Anoki to Bring Contextual CTV Advertising to FAST

Nativo Launches New Social Amplification Suite, Enabling Seamless Extension of Social Media Assets Into Engaging Ad Formats

Nativo, the platform where brands unlock the power of content to engage and influence their audiences, announced it has joined ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), a coalition of entities from the entire marketing ecosystem that prioritizes diverse consumers and equity in the marketplace.

AIMM was established to create a movement that reflects a world of acceptance by celebrating differences and highlighting human truths that unite us. They support their mission with emphasis on data transparency and minority-owned media, actively working to ensure that the multicultural ecosystem is empowered to reach conclusions for growth. They are also dedicated to increasing visibility and access to invest in and develop Multicultural and Inclusive Owned Media in order to help brands and agencies plan and measure fair investments commensurate with opportunity.

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Nativo is also excited to announce that three team members have joined AIMM action committees. Nativo Chief People Officer Mark Putrus has joined the Diversity, Equity and Inclusion committee, Aliya Do, Lead Manager, Brand Strategy, sits on the Modern Marketing committee, and Greg Friend, Vice President, Data Analytics, has joined AIMM’s Data, Measurements & Insights committee.

“We commend ANA for their outstanding efforts with the AIMM initiative,” expressed Mark Putrus, Chief People Officer at Nativo. “At Nativo, our conviction lies in the power of diversity, inclusion, and belonging. Recognizing and valuing diverse perspectives drives innovation. By prioritizing representation, our mission aligns closely, and as a minority-owned business, we’re proud to stand alongside ANA in their efforts.”

As an organization, Nativo aims to represent the diversity of the target audiences that brands and publishers seek to connect with and prides itself on being a diverse and inclusive workplace that encourages creativity, engagement, and a sense of belonging. As more organizations adopt supplier diversity programs, being included in the AIMM network ensures that Nativo is accessible to advertisers, agencies and publishers actively seeking partnerships with diverse suppliers.

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Sellers.guide by Primis Enhances Ads.txt Management with New Feature: Edit Mode

By
PRNewswire
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0
Sellers.guide-by-Primis-Enhances-Ads.txt-Management-with-New-Feature--Edit-Mode

Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide, announced the launch of a brand new feature on Sellers.guide’s Analysis Page, Edit Mode. This new element to the free automated ads.txt management tool will allow publishers to edit their ads.txt file directly on the domain analysis results page. From there, the newly edited file can simply be downloaded and implemented as is.

The Edit Mode will assist publishers by showing them the lines that have errors or need to be removed, so they can see their Sellers.guide Transparency Score increase in real-time and protect their revenue from hidden or misrepresented sellers. This new feature complements additional ads.txt editing and management tools on the Sellers.guide site, such as the Wizard, launched in January 2022. The Wizard is designed to overhaul ads.txt files from start to finish, while Edit Mode can address more specific issues on a categorical basis. Ultimately the addition of this feature to the Analysis Page furthers Sellers.guide’s mission of streamlining the ads.txt management process for all publishers and creating more transparency in the ad tech supply chain.

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“Our team is constantly in communication with our publisher partners so we can better understand their pain points and come up with solutions to address these complexities,” explained Lior Shvo, Managing Director of Sellers.guide. “We want publishers to know that gaining control over their inventory does not need to be a daunting task. The Edit Mode is a new integrated ads.txt maintenance tool that empowers publishers to own their files.”

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OneTrust Report Reveals 70% of Organizations Consider Trust a Strategic Business Objective

By
PRNewswire
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0
OneTrust-Report-Reveals-70%-of-Organizations-Consider-Trust-a-Strategic-Business-Objective

Organizations cite board, employees, and budget as common challenges to measuring trust

OneTrust, the market-defining leader for trust intelligence, today released the results of its first trust intelligence report, “The State of Trust: OneTrust’s Benchmark Survey on Leadership Perspectives.” The report, which is the largest and most comprehensive global survey of its kind, provides a multi-faceted view into attitudes and adoption of organizational trust programs. Surveying more than 2500 senior business leaders across the United States and EMEA, OneTrust finds widespread agreement on the strategic value of trust and identifies common challenges organizations are looking to address as they establish programs and processes around trust. Additionally, a majority of organizations recognize trust as mission-critical and plan to develop dedicated trust programs.

  • Leaders are prioritizing trust: 91% of respondents say organizational trust is important to them and 70% say trust is a key business objective for their company.
  • The impacts of trust are well understood: 69% of respondents say trust is a key enabler of growth and innovation, and 90% have a budget for specific trust-building initiatives.
  • Yet, there are challenges to address: 77% of respondents say getting their board to see eye-to-eye with them on the issue of trust is challenging, and 69% agree there are several stakeholders involved in driving trust in their organization.
  • For most, trust is on the horizon: 76% of organizations expect to have a formal process for managing and resolving trust issues anywhere from six months out to within two years.

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According to OneTrust’s research, CISOs in particular, held stronger views toward the importance of trust and the associated challenges. This comes amid relentless cyber threats and in the wake of new securities laws that could hold CISOs liable for data breaches as they face an increased likelihood of legal scrutiny.

  • 74% of CISOs agree that it’s difficult to innovate and grow without trust, compared to 69% overall.
  • 80% of CISOs feel it is challenging to manage all the expectations in their role to uphold trust, compared to 64% overall.

“Societal, digital, and economic shifts have recalibrated what good looks like in business,” said Kabir Barday, Founder and CEO of OneTrust. “Today, stakeholders want to know how a company is driving profits and innovation, but demonstrating compliance across privacy, security, ethics, and ESG is no longer enough. Companies must show stakeholders that they can be trusted by conducting their business with ethics and integrity. Trust has quickly evolved from a competitive advantage to a critical enabler of innovation, especially to accelerate the impact of transformative technologies like AI.”

“While companies widely agree on the advantages of building trust, formal trust programs are still in the nascent stages, if established at all beyond a concept or conversation,” commented Catherine A. Tomasi, Director, Chief Privacy Officer at Con Edison. “Trust isn’t one size fits all and requires an organizational transformation, more than just deploying new tools and technologies. Some of the most important and foundational steps – determining how to measure trust, getting buy-in, securing budget, or identifying owners across the organization – still remain the most challenging because they are unique to each business.”

Marketing Technology News: MarTech Interview with Christian Ferri, Co-Founder and CEO of Web3 Pro

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