Search
Home Blog Page 667

Lenovo and NVIDIA Announce Hybrid AI Solutions to Help Enterprises Quickly Adopt GenAI

By
Business Wire
-
0
Lenovo and NVIDIA Announce Hybrid AI Solutions to Help Enterprises Quickly Adopt GenAI

Who we are | About Lenovo | Lenovo India

New End-to-End Solutions Include Accelerated Systems, AI Software and Expert Services to Build and Deploy Domain-Specific AI Models with Ease

Lenovo and NVIDIA announced an expansion of their partnership with new, hybrid solutions and engineering collaboration that supports their shared vision to bring the power of generative AI to every enterprise.

In close collaboration with NVIDIA, Lenovo will deliver fully integrated systems that bring AI-powered computing to everywhere data is created, from the edge to the cloud, helping businesses easily deploy tailored generative AI applications to drive innovation and transformation across any industry.

“With generative AI driving the greatest technology transformation of our time, enterprises are seeking solutions that give them the flexibility to develop and deploy workloads across their workstations, data centers and clouds”

The offerings were described by Lenovo Chairman and CEO Yuanqing Yang and NVIDIA founder and CEO Jensen Huang at the annual global Lenovo Tech World keynote held in Austin, Texas, where they discussed businesses’ need for end-to-end solutions that bring together accelerated systems, AI software and expert services to quickly build and run custom AI models using their own data.

Supported by the new Lenovo AI Professional Services Practice, the solutions enable enterprises to use a hybrid cloud approach – building their custom AI models using NVIDIA AI Foundations cloud service and then running them with on-prem Lenovo systems powered by NVIDIA’s latest hardware and software designed for generative AI.

“Together, Lenovo and NVIDIA are driving a new era of Hybrid AI for businesses, designing the next generation of technology that delivers an AI-powered future now and unlocks the power of their data anywhere it is created,” said Kirk Skaugen, President of Lenovo Infrastructure Solutions Group. “Lenovo’s expanded engineering and time to market partnership with NVIDIA simplifies the path to generative AI for all and helps customers anywhere rapidly use cutting-edge AI to transform their business.”

“With generative AI driving the greatest technology transformation of our time, enterprises are seeking solutions that give them the flexibility to develop and deploy workloads across their workstations, data centers and clouds,” said Bob Pette, Vice President of Enterprise Platforms at NVIDIA. “NVIDIA and Lenovo are providing a comprehensive portfolio of hybrid AI systems that businesses can rely on to power generative AI from virtually anywhere.”

Marketing Technology News: Launch Cart Unveils LaunchADS.AI, Transforming Digital Advertising with ChatGPT Integration

Enabling Businesses to Securely Implement AI Faster

Lenovo’s NVIDIA-powered systems are optimized to run NVIDIA AI Enterprise software for secure, supported and stable production AI. With the NVIDIA NeMo™ framework, included in NVIDIA AI Enterprise, organizations can customize enterprise-grade large language models, available on NVIDIA AI Foundations. Using the latest retrieval-augmented generation (RAG) technique and fine-tuning methods, enterprises can build generative AI applications with their unique business data which are optimized for production and running on Lenovo hybrid AI solutions.

At the center of the companies’ expanded partnership are the Lenovo ThinkSystem SR675 V3 server and ThinkStation PX workstation, which are optimized for production AI running NVIDIA AI Enterprise. The ThinkSystem SR675V3 will include NVIDIA L40S GPUs, NVIDIA BlueField®-3 DPUs and NVIDIA Spectrum™-X networking. The ThinkStation PX will bring expanded AI capability and data center performance to the desktop by enabling up to 4x NVIDIA RTX™ 6000 Ada GPUs in a system.

Additionally, Lenovo and NVIDIA will create next-generation systems based on the flexible NVIDIA MGX™ modular reference design to deliver a wide range of robust and secure solutions for the most demanding generative AI workloads and help businesses implement immersive simulations and cognitive decisions at scale with NVIDIA Omniverse™, a platform for connecting and developing OpenUSD applications.

The Lenovo solutions will also support the recently announced VMware Private AI Foundation with NVIDIA, enabling the hundreds of thousands of VMware customers to streamline adoption of generative AI.

Lenovo Professional Services to Deploy an AI-Driven Future Now

Together, the companies are empowering businesses to easily deploy AI with confidence and begin their AI-driven transformations with the new Lenovo AI Professional Services Practice and Lenovo’s TruScale aaS offering, which enables businesses to leverage a pay as you go model.

Offering a breadth of services, solutions and platforms, the Lenovo AI Professional Services Practice helps businesses of all sizes navigate the AI landscape, find the right solutions, and put AI to work for their organizations quickly, cost-effectively and at scale. It helps bring AI from concept to reality — from designing AI roadmaps to deploying platforms and providing transparency into technology utilization with the Lenovo TruScale Hub.

Marketing Technology News: MarTech Interview with Christian Ferri, Co-Founder and CEO of Web3 Pro

Plume Strengthens Executive Leadership Team with Key Appointments in Marketing and Revenue

By
PRNewswire
-
0
Plume-Strengthens-Executive-Leadership-Team-with-Key-Appointments-in-Marketing-and-Revenue

—  Plume appoints new Chief Marketing Officer and Chief Revenue Officer  —

NETWORK X — Network services and consumer experience pioneer, Plume® today announced the appointment of two new executives to its leadership team: Valerie Buckingham as Chief Marketing Officer and Adrian Fitzgerald as Chief Revenue Officer.

“Plume is leveraging data and AI to enable people across the world to live more connected lives while empowering them with the tools to provide privacy, security, and control over how they interact with technology,” said Valerie Buckingham. “This is an exciting time to be joining the team as we raise the global visibility of Plume and its game-changing consumer services for homes and small businesses. We have big plans for Plume.”

Marketing Technology News: MarTech Interview with Christian Ferri, Co-Founder and CEO of Web3 Pro

“Plume is taking the smart home and small business markets to the next level and the significant growth it has experienced over the past few years is testament to this,” said Adrian Fitzgerald. “As Plume continues to build a global presence, my team and I will ensure that we are primed to support the next phase of its expansion.”

“Valerie and Adrian bring a wealth of experience and knowledge to the executive team at Plume,” stated Fahri Diner, Founder and CEO of Plume. “These senior-level appointments enhance Plume’s go-to-market strength as the company continues to scale and innovate for customers around the world.”

Marketing Technology News: How to Quantify Advertising’s Impact on Revenue

Agility CMS Unveils Exciting Enhancements with the New .NET Starter and GraphQL Beta

By
MTS Staff Writer
-
0
Agility CMS Unveils Exciting Enhancements with the New .NET Starter and GraphQL Beta

Agility CMS, a leading provider of headless content management solutions, is thrilled to announce the launch of its revamped .NET Starter along with an exciting new GraphQL Beta. These updates bring more power and flexibility to developers and businesses seeking efficient ways to manage and deliver content. Agility CMS has always been at the forefront of providing cutting-edge solutions for developers, and this latest release demonstrates their commitment to enhancing the developer experience and offering more options for content management.

“Building websites and web applications with .NET 7 and Agility CMS not only offers a beautiful and performant experience for users but also an amazing experience for both developers and editors. ”

— Joel Varty, CTO

Joel Varty, CTO of Agility CMS, comments, “GraphQL is quickly joining REST as a de-facto standard for developers. This starter for dotnet utilizes GraphQL as an example for empowering developers with more fine-tuned control over their API requests. This enhancement marks a significant step forward in our goal to enable businesses to leverage the latest technologies effectively.Our focus on leveraging our .NET and Next.js starters as differentiators and accelerators in the market is paramount. At Agility CMS, our mission is to empower both developers and editors to create stunning digital experiences. Building websites and web applications with .NET 7 and Agility CMS not only offers a beautiful and performant experience for your users but also delivers an amazing experience for both developers and editors. We believe editors should have full control over the pages on their website and should not rely on a developer to create new pages for them. Our .NET starter simplifies this process by seamlessly sourcing content and automatically generating website pages based on the sitemap in Agility CMS. This unique approach puts the power in the hands of editors, enabling them to dictate the pages’ availability, URLs, and the specific UI components that constitute each page. With Layouts and components, editors can easily compose various content types and determine their precise placement. Meanwhile, developers play a crucial role in defining the available components in the CMS and their respective fields. Our holistic approach ensures a harmonious collaboration between editors and developers, resulting in seamless and efficient digital experiences.”

Marketing Technology News: Autoflow Launches its New Email Builder to Boost Business and Prompt Customer Engagement

Upgraded .NET Starter

The upgraded .NET Starter now fully supports .NET 7, making it easier for developers to build powerful web applications using Agility CMS. The .NET Starter project serves as a complement to Agility CMS’s existing Next.js starter project, providing a versatile option for frontend development.
GraphQL Beta A significant highlight of this release is the GraphQL Beta. Developers now have the option to utilize GraphQL alongside the Fetch SDK, allowing them to pass typed objects and GraphQL queries to retrieve precisely the data they need from Agility CMS. This new feature allows for more efficient and fine-tuned data retrieval, enhancing the overall developer workflow.

Composability and Headless CMS

The .NET Starter, just like its Next.js counterpart, offers a frontend to the headless CMS provided by Agility. It empowers businesses to create flexible, composable solutions, seamlessly connecting their frontend to Agility CMS’s backend. This composability aligns with Agility CMS’s vision of enabling headless CMS users to choose and switch front-end technologies according to their preferences while maintaining the same content management capabilities.

Leveraging Starters as Differentiators and Accelerators

Agility is leveraging its .NET and Next.js starters as differentiators and accelerators in the market. By providing robust support for the latest technologies, we ensure that our customers can stay ahead of the curve, delivering exceptional digital experiences efficiently and effectively.

Performance and Future-Readiness

With .NET 5 approaching its end of life, Agility CMS is committed to staying up-to-date with the latest technologies. The move to .NET 7 ensures future readiness and significantly improves performance, making it a compelling choice for developers looking for speed and efficiency in their projects.

Try Out the GraphQL Beta

Developers and businesses are encouraged to explore the GraphQL Beta feature in the .NET Starter. This new capability offers more control over the data retrieved from Agility CMS’s APIs, allowing users to select specific properties and tailor their content queries precisely to their needs.

Feedback and Collaboration Agility CMS values feedback from its community of developers and users. While the .NET Starter has received positive initial feedback, Agility CMS remains committed to continuous improvement and welcomes suggestions for further enhancements.

Marketing Technology News: MarTech Interview with Kyle Mitnick, President at Mosaic Digital Systems

Forrester’s Predictions 2024: Sixty Percent Of Generative AI Skeptics Will Embrace The Technology — Knowingly Or Not

By
Business Wire
-
0
Forrester’s-Predictions-2024--Sixty-Percent-Of-Generative-AI-Skeptics-Will-Embrace-The-Technology-—-Knowingly-Or-Not

According to Forrester’s 2024 predictions, released today, 60% of generative AI skeptics will use and value the emerging technology in 2024, whether they realize it or not. Consumers who are genAI skeptics will embrace the technology for tasks that enhance creativity and productivity, including seeking support from conversational assistants and translating and summarizing content. Additionally, business, technology, and marketing leaders’ investment in genAI in the year ahead will augment employees’ creative problem-solving time by up to 50% — driving customer-centric innovation and creating greater business value.

Forrester’s predictions analyze the dynamics and trends across different topics and industries, including technology and innovation; B2B marketing, sales, and product; artificial intelligence and automation; customer experience (CX); and the future of work. These insights help leaders see around the corner and gain a competitive edge to thrive in the year ahead.

Marketing Technology News: Traackr Research Finds Majority of Consumers, Especially Women, Will Drop Influencers and Brands If Values Conflict

Highlights from Forrester’s 2024 predictions include:

  • CX will improve for the first time in years — thanks to genAI. The key to CX improvements in 2024 will be behind-the-scenes genAI that helps customer service agents answer questions faster and better and resolve CX issues on first contact, leaving customers feeling heard.
  • Agencies will invest in custom AI solutions for enterprise clients. In 2024, the top 10 advertising agencies will spend a combined $50 million in partnerships to build custom AI solutions that enable their clients to scale personalized marketing campaigns and brand experiences.
  • Clouds will launch prompt engineering services — to no avail. Cloud hyperscalers will announce either a preview or the general availability of prompt engineering, the process of structuring text so that it can be understood by a genAI model. Enterprise adoption, however, will be limited: 80% of enterprises will add prompt engineering talent internally to drive model grounding and value delivery.
  • Regulators will have genAI in their sights. An app using ChatGPT will be fined for how it handles personally identifiable information (PII). Companies will need to identify apps that increase their risk exposure while also increasing investments in third-party risk management.
  • Generational differences will alter B2B buying preferences. Millennial buyers make up 75% of business buying teams. In 2024, 40% of these buyers will demand early access to B2B product experts. When engaged in face-to-face buying, these buyers find personal interactions with product experts more meaningful than all other in-person activities.
  • An “EX winter” will freeze employee experience investments. Many teams that drive employee experience (EX) will suffer from a lack of funding in 2024. For example, the percentage of companies that fund a diversity, equity, and inclusion (DEI) function will fall to 20%. Instead, many companies will prioritize spending that makes HR functions efficient over improving EX outcomes.

“Generative AI’s influence is dominating all aspects of business and consumers’ lives,” said Sharyn Leaver, chief research officer at Forrester. “Despite some risks, genAI will serve as the fulcrum that businesses rely on to enhance, empower, and engage employees and customers. In the year ahead, successful leaders will be the ones who embrace genAI and experiment further with this technology to both improve customer experiences and accelerate business growth.”

Marketing Technology News: MarTech Interview with Kyle Mitnick, President at Mosaic Digital Systems

Tipalti and Phonexa Announce Partnership, Integration to Automate Payments for Affiliate Marketers and Publishers

By
PRNewswire
-
0
Tipalti-and-Phonexa-Announce-Partnership_-Integration-to-Automate-Payments-for-Affiliate-Marketers-and-Publishers

Phonexa has partnered with Tipalti, a leading payables automation platform, to launch an integration for Phonexa clients that will make global payment methods automated, compliant, and easier than ever for affiliate marketers and publishers.

The integration gives customers of Phonexa’s Books360 accounting product optimized automated payment methods across wire transfers, US ACH, or checks, all while processing and collecting the proper W-9, W-8 series, or VAT ID forms and producing submission-ready 1099 and 1042-S reports along the way.

The integration also provides seamless onboarding for customers, and it will greatly simplify the commission payment process.

“Tiplati is a one-stop shop for automated payments, all while collecting the necessary information accounting departments will need at the end of each year,” said Mara Garcia, Phonexa’s Chief Financial Officer. “If you have a publisher and want to pay them through Tipalti, you can do it through Phonexa with just a few clicks on the platform. It makes the payment automation even easier. Our customers are always looking for efficient optimization of end-to-end operations, and our alliance with Tipalti allows for them to further streamline, simplify, and evolve their business.”

Marketing Technology News: MarTech Interview with Christian Ferri, Co-Founder and CEO of Web3 Pro

Tipalti offers a scalable platform that provides publishing partners the freedom to choose their desired payment methods, as well as guaranteed commission payouts on time, all while verifying payment details using over 26,000 rules across networks in 196 countries using 120 currencies.

Partnering with a global-ready software like Phonexa allows us to offer an ‘all-in-one’ solution for our clients,” said Zach Svendsen, Vice President of Alliances at Tipalti. “Our customers now have the ability to track performance and partner marketing, with built-in payments, all in one place, which helps drive additional revenue across all channels. The partnership gives our clients the tools they need to provide a best-in-class experience for their payees – whether they are affiliates, publishers, or any other type of partner.”

Books360 is a core product in the Phonexa Suite. Books360 generates cash flow reports for automated invoicing and payouts from web or call-based campaigns for Phonexa’s clients. By seamlessly integrating with Phonexa’s different solution platforms, Books360 has value for those looking to streamline their bookkeeping and automate critical accounting processes.

Marketing Technology News: How to Quantify Advertising’s Impact on Revenue

VidMob Appoints Mainardo de Nardis as Executive Chairman

By
Globe Newswire
-
0
Siteimprove Appoints Kalvin Brite as Senior Vice President of Product to Drive Bold New Product Vision
Siteimprove Appoints Kalvin Brite as Senior Vice President of Product to Drive Bold New Product Vision

gray

Investor, Board Member and Global Agency Executive Brings Leadership and Experience to Shape Growth Strategy

VidMob, the leading AI creative performance platform announced the recent appointment of Mainardo de Nardis. In this leadership role, de Nardis will support the executive team in setting the company’s growth strategy. An acclaimed global agency leader, Mainardo de Nardis also brings deep and relevant experience that will support VidMob’s strategic agency relationships.

de Nardis is an investor, Board Member and advisor to a number of innovative private companies. He has served on the Board of Directors for VidMob for three years. Previously, de Nardis was a successful advertising agency executive, serving from NY and previously in London as Executive Vice Chairman of Omnicom Media Group, CEO of OMD Worldwide and CEO Worldwide of Aegis Media and MEC Global among a number of industry-shaping roles.

Marketing Technology News: Optimove Names Shai Frank Senior Vice President to Escalate Growth in The Americas

de Nardis will be an active and hands-on member of the leadership team, working closely with key clients and partners to deliver creative data solutions for the world’s largest agencies and their brand clients.

Commenting on the announcement, Mainardo de Nardis said: “VidMob is leading the evolution of creativity in advertising, harnessing the power of data, artificial intelligence, and cutting-edge technology, to drive business results and growth. I’m excited to take on a more active role as we focus on bringing scalable solutions to major global agencies and brands. Already we’re seeing tremendous traction with leading brands fully embracing the power of creative performance to drive growth.”

CEO and Co-Founder Alex Collmer said: “I am thrilled to welcome Mainardo to our executive team. He is an entrepreneur and global agency visionary that deeply understands the value of AI and data in the creative process. His agency leadership experience unlocks new opportunities for VidMob in our next stage of growth, which is focused on a technology platform that can transform the way brands think about their creative performance.”

Marketing Technology News: MarTech Interview with Christian Ferri, Co-Founder and CEO of Web3 Pro

Digital Marketers Identify Personalization as Critical Customer Acquisition Investment

By
Globe Newswire
-
0
Digital Marketers Identify Personalization as Critical Customer Acquisition Investment

Personalized digital experiences, pre-purchase, are key driver for new customers according to millions of customer interactions and survey of nearly 900 digital marketers

A new report released, “The Value of Pre-Purchase Personalization,” finds that 78 percent of digital marketers rank personalization as one of the most critical tools for improving customer engagement, acquisition, and retention. The art of tailoring experiences to individual shoppers in real-time, before a purchase, is an increasingly critical element to 58 percent as 2024 approaches.

Conducted by Centerfield, a premier outcome-based marketing service for digital customer acquisition, the report found that personalizing the buyer journey from pre-purchase can improve conversion rates by as much as 37 percent. While a driver of transformative outcomes for brands, the practice presents challenges as 51 percent say insufficient resources, including budget, time and personnel are hurdles to drive personalization successfully at scale.

“The most important moments for converting a shopper into a customer occur between the initial interaction with digital assets and their first purchase,” said John Busby, chief marketing officer of Centerfield. “Experiences tailored in the moment, based on customer intent and context, very clearly lower costs and improve sales results.”

Marketing Technology News: Traackr Research Finds Majority of Consumers, Especially Women, Will Drop Influencers and Brands If Values Conflict

Based on hundreds of millions of first-party consumer engagements across every major marketing channel and a survey of nearly 900 digital marketers, the report identifies key insights including:

  • Investment Surge: More than half of senior marketers – 58 percent – plan to invest in pre-purchase personalization in 2024; nearly eight-in-10 (78 percent) rank personalization very important.
  • Adoption Barriers: Skill gaps hinder wider adoption as nearly half – 42 percent – cite lack of necessary data analysis and tech skills; 51 percent of marketers challenged by limited budget, time and personnel for personalization.
  • Attributable Payoff: Marketers see multiple benefits to pre-purchase personalization with 87 percent of marketers convinced that personalization substantially decreases the CPA, while accurately quantifying ROI through rigorous measurement and optimization.
  • Tangible Benefits: There is an attributable payoff for businesses utilizing personalization. First-party tests reveal improvements in sales-per-visitor by up to 40 percent, echoing McKinsey’s data that the fastest-growing companies in a sector receive 40 percent more sales from personalization.

Marketing Technology News: MarTech Interview with Kyle Mitnick, President at Mosaic Digital Systems

New Technology Helps Marketers Master Amazon

By
PRNewswire
-
0
New Technology Helps Marketers Master Amazon

The Mars Agency Unveils New Ecommerce Enhancements to Its Industry-Leading, Full-Service Insights Suite at Amazon unBoxed

Today at Amazon unBoxed, The Mars Agency launched new enhancements to its Marilyn Ecommerce Intelligence Platform – a global full-service insights suite designed to accelerate its current end-to-end Amazon capabilities. The platform provides the metrics that matter across four key components: sales and operations, media, digital shelf, and Amazon Marketing Cloud. To take it one step further, holistic dashboards and opportunity reports enable marketers to make better and more agile decisions, while AI tools empower marketers to succeed with Amazon Marketing Cloud. By merging the foundational expertise and data needed to fuel the Amazon flywheel, with the principles of Commerce Marketing and shopper behavior, The Mars Agency is now setting a new industry standard in ecommerce.

The noteworthy enhancements to the Marilyn Ecommerce Intelligence Platform that merge end-to-end insights with an end-to-end team include:

1)  Marilyn AMC Clean Room Solution: This new solution provides an intuitive, user-friendly portal for marketers to ask the critical questions that help guide strategic marketing decisions and media planning – from how shoppers interact with sponsored brand and display ads, to how campaigns perform regionally, to how ads drive in-store sales.

2)  Marilyn Digital Shelf Health: This new digital shelf technology helps clients move beyond content compliance and gain a competitive advantage. From content health to market share to sales and order value, the solution delivers insights that drive better ecommerce performance.

Marketing Technology News: Sendbird Becomes the First Communications API Platform to Integrate Open-Source LLM to Address AI Chatbot Enterprise Privacy Concerns

With 700% growth in three short years, the full-service Mars Ecommerce Team is composed of business analysts, business managers, advertising experts, DSP specialists, search specialists, digital shelf strategists, copywriters, and designers. The team is also currently testing chatGPT on both Product Listing Creation and Digital Shelf Copy, as well as exploring generative AI tools to determine image effectiveness. They now match their end-to-end team with end-to-end insights obtained through the Marilyn Ecommerce Intelligence Platform.

Clients agree that the powerful mix of end-to-end insights with an end-to-end team can have a remarkable impact on their business.

According to Jonathan Moy, Director of Amazon & Omnichannel at Prestige Consumer Healthcare, “Our partnership with the Mars Ecommerce Intelligence Platform helps us unearth rich digital shelf insights that enables us to not only iterate upon, but truly grow the business in an impactful way.”

According to Robert Rivenburgh, Global Chief Executive Officer of The Mars Agency, “We believe we’re the only company to combine what we refer to as art and algorithm in ecommerce, using data and insights to connect our clients’ ecommerce assets and deliver seamless shopper experiences that drive better business results.”

Ecommerce is a fast-paced industry where your business can change on a dime. Marketers need fast answers, backed by data, which can be hard to source and activate with speed. Coupling shopper marketing acumen with industry-leading data, The Mars Agency strives to identify opportunities for enhanced engagement with the shopper, improved connectivity with marketing programs, and better utilization of retail capabilities and vendor innovation – helping to achieve growth on Amazon and beyond.

Marketing Technology News: MarTech Interview with Christian Ferri, Co-Founder and CEO of Web3 Pro

DataGPT Launches out of Stealth to Help Users Talk Directly to Their Data Using Everyday Language

By
PRNewswire
-
0
KeywordResearchTools.io Debuts Comprehensive SEO Platform for SEO Professionals, Digital Marketers and Bloggers

Flagship Solution Emerges as First ‘Conversational AI Data Analyst’ that Instantly Finds Answers Hidden Across Large Corporate Data Sets Using Multi-Step Reasoning

DataGPT, the leading provider of conversational AI data analytics software, announced the launch of the DataGPT AI Analyst, uniting the creative, comprehension-rich side of a large language model (LLM) (the “right brain”) with the logic and reasoning of advanced analytics techniques (the “left brain”). This combination makes sophisticated analysis accessible to more people without compromising accuracy and impact.

Companies everywhere are struggling to conduct analysis as quickly as business questions evolve. Current business intelligence (BI) solutions fall short, lacking iterative querying needed to dig deeper into data. Similarly, consumer-facing generative AI tools are unable to integrate with large databases. Despite investing billions in complex tooling, 85% of business users forgo them, wasting time and money as data teams manually parse through rigid dashboards, further burdened by ad hoc and follow-up requests. Conversational AI data analysis offers the best of both worlds.

“Our vision at DataGPT is crystal clear: we are committed to empowering anyone, in any company, to chat directly to their data,” said Arina Curtis, CEO and co-founder, DataGPT. “Our DataGPT software, rooted in conversational AI data analysis, not only delivers instant, analyst-grade results, but provides a seamless, user-friendly experience that bridges the gap between rigid reports and informed decision making.”

DataGPT can proactively uncover insights for anyone, in any company. Non-technical business users and department managers can type questions into a familiar chat window interface using the same natural language they would when chatting with a colleague. They can ask questions like “why is my revenue down this week?” and easily dig deeper into the data using follow-on prompts that uncover additional levels of detail, like “tell me more about the drop from influencer partnerships.” DataGPT can process billions of rows of data in real time and provides both insights and visualizations, a key differentiator from other available offerings.

Marketing Technology News: Sendbird Becomes the First Communications API Platform to Integrate Open-Source LLM to Address AI Chatbot Enterprise Privacy Concerns

Key benefits of DataGPT include:

  • Lightning Cache – DataGPT’s proprietary database is 90 times faster than traditional databases, enabling 15 times cheaper analysis and running queries 600 times faster than standard business intelligence tools.
  • Data Analytics Engine – General purpose LLMs struggle with computationally complex questions. Ask DataGPT a question, and it will execute millions of queries and calculations to determine the most relevant and impactful insights.
  • Data Analyst Agent – Smart enough to handle the ambiguities of human speech and accurately interpret which data elements are of interest to the user, our self-hosted LLM manages contextual interpretations and avoids the inaccuracies (“hallucinations”) of generic foundation models.

By empowering anyone to ask any question of their data, DataGPT is putting skilled analysis capabilities into the hands of the everyday user, boosting efficiency, and helping companies build a modern, advanced data culture. These newly attainable insights can unlock previously undiscovered revenue streams and free up nearly 500 hours each quarter for busy data teams, allowing them to focus on higher-yield projects. DataGPT plans to open source its database in the near future.

“DataGPT has transformed our business, taking the investments we’ve made in our data and making those insights more broadly available to any team across our company,” said Michelle Bellettiere, Head of Data Analytics, Plex. “Instead of relying on data analysts’ time, I can get an instant read on our daily performance, allowing me to understand in minutes information that could take hours to track down in other tools. With DataGPT, I’m closer to our data than ever before without sacrificing other priorities.”

Marketing Technology News: MarTech Interview with Christian Ferri, Co-Founder and CEO of Web3 Pro

Privacera Announces the General Availability of Its Generative AI Governance Solution Providing a Unified Platform for Data and AI Security

By
PRNewswire
-
0
Privacera Announces the General Availability of Its Generative AI Governance Solution Providing a Unified Platform for Data and AI Security

Innovate with GenAI without compromising on data privacy or security

Privacera, the AI and data security governance company founded by the creators of Apache Ranger™ and the industry’s first comprehensive generative AI governance solution, today announced the General Availability (GA) of Privacera AI Governance (PAIG). PAIG allows organizations to securely innovate with generative AI (GenAI) technologies by securing the entire AI application lifecycle, from discovery and securing of sensitive fine-tuning data, Retrieval Augmented Generation (RAG) and user interactions feeding into AI-powered models, to model outputs as well as continuous monitoring of AI governance through comprehensive audit trails. Securing sensitive data and managing other risks with AI applications is crucial to enable organizations to accelerate their GenAI product strategies.

The emergence of Large Language Models (LLMs) is providing a vast range of opportunities to innovate and refine new experiences and products. Whether it’s content creation, developing new experiences around virtual assistance or improved productivity around code development, smaller and larger data-driven organizations are going to invest in diverse LLM-powered applications. With these opportunities, there is an increased need to secure and govern the use of LLMs within and outside of any enterprise, small or large. Such risks include sensitive and unauthorized data exposure, IP leakage, abuse of models, and regulatory compliance failures.

“With PAIG, Privacera is becoming the unified AI and data security platform for today’s modern data applications and products,” said Balaji Ganesan, co-founder and CEO of Privacera.  “Data-driven organizations need to think about how GenAI fits in their overall security and governance strategy. This will enable them to achieve enterprise-grade security in order to fully leverage GenAI to transform their businesses without exposing the business to unacceptable risk. Our new product capabilities allow enterprises to secure the end-to-end lifecycle for data and AI applications – from fine-tuning the LLMs, protecting VectorDB to validating and monitoring user prompts and replies to AI at scale.”

Marketing Technology News: Pictory Enters Strategic Partnership with ElevenLabs to Enhance AI Voice Technology in Video Creation

PAIG enables organizations to responsibly leverage the power of GenAI by providing deep visibility into risks across use of any model and help enterprise teams to apply consistent controls to both AI applications and the underlying data required to train and fine-tune the AI applications. PAIG has been designed to be open and flexible to protect a range of GenAI applications, models and data – whether it’s structured, semi-structured or fully unstructured data sets. This design principle is particularly relevant as organizations are increasingly looking to apply GenAI techniques to a broad range of use cases to extract, organize and derive critical insights.

PAIG offers the following key capabilities:

  • Discover and classify sensitive data used to train, or fine-tune custom or generally available GenAI models and VectorDB
  • Protect models and VectorDB from being exposed to sensitive training or tuning data
  • Secure and continuously protect models from sensitive data prompt inputs and outputs with allow/deny, masking, or redaction of sensitive data in real-time
  • Comprehensive observability alongside built-in dashboards and user query analytics which provide enhanced transparency on who accessed what AI applications, what sensitive data was accessed or denied, what sensitive data assets are leveraged for each AI application, and what data protection policies are in place for each AI application
  • Ability to easily integrate with existing security monitoring and management tools
  • Open and extensible SDK to integrate seamlessly into your GenAI applications and LLM libraries

Marketing Technology News: MarTech Interview with Kyle Mitnick, President at Mosaic Digital Systems

Sinequa Expands its Partnership with Google Cloud and Brings Advanced Retrieval-Augmented Generation Capabilities to the Workplace

By
Business Wire
-
0
Xsolla Leads the Way With GameAnalytics Partnership to Strengthen Game Monetization and Analytics Benchmarking

Sinequa accelerates the use case applications of Google Cloud’s commercial generative AI tools via integration with Vertex AI

Enterprise Search leader Sinequa announced it has expanded its partnership with Google Cloud by adding its generative AI capabilities to Sinequa’s growing list of integrations, so users can now converse with their content. By combining the conversational abilities of Google Cloud’s Vertex AI platform with the deep factual knowledge provided by Sinequa’s intelligent search platform, businesses can now harness the power of generative AI on their content to drive innovation, enhance customer experiences, and gain valuable insights from their enterprise content.

“Sinequa is excited to embrace the possibilities of generative AI and extend our integration capabilities to include Google Cloud’s Vertex AI platform”

Sinequa’s approach to generative AI is built on its agnostic approach, ensuring compatibility with all major generative AI APIs. Sinequa is proud to extend its support to Google Cloud’s Vertex AI platform and its expanding library of large language models (LLMs) such as PaLM-2. This expansion enables Sinequa users to leverage the capabilities of Google Cloud’s cutting-edge generative AI technologies seamlessly within their existing Sinequa ecosystem in a technique known as Retrieval-Augmented Generation (RAG).

Marketing Technology News: Launch Cart Unveils LaunchADS.AI, Transforming Digital Advertising with ChatGPT Integration

In combination with generative AI, Sinequa’s Neural Search uses the most relevant information across all your content to ground generative AI in the truth of your enterprise’s knowledge. With search and generative AI together, you can engage in dialogue with your information just as you would talk with a knowledgeable colleague, and without any of the concerns present with generative AI alone, such as hallucinations or security. This means you can converse with your content: conduct research, ask questions, explore nuances, all with the confidence of the most accurate, relevant results.

With this integration, Sinequa becomes one of the first commercially available enterprise search solutions to offer such comprehensive generative AI capabilities. Powered by Sinequa’s Neural Search, which is underpinned by Google’s LLMs, businesses can now enhance their enterprise search experiences with intelligent and conversational interactions powered by generative AI.

“Sinequa is excited to embrace the possibilities of generative AI and extend our integration capabilities to include Google Cloud’s Vertex AI platform,” said Alexandre Bilger, Co-CEO of Sinequa. “We believe this powerful combination of generative AI and intelligent search will revolutionize the way businesses uncover insights from their enterprise content, enabling them to stay ahead of the competition and deliver exceptional customer experiences.”

Marketing Technology News: MarTech Interview with Christian Ferri, Co-Founder and CEO of Web3 Pro

Next Net Media Strengthens Digital Marketing Capabilities with Strategic Acquisition of LinkBuilder.io

By
Business Wire
-
0
Next-Net-Media-Strengthens-Digital-Marketing-Capabilities-with-Strategic-Acquisition-of-LinkBuilder.io

Next Net Media, the powerhouse behind 200,000 website success stories, is excited to announce its acquisition of LinkBuilder.io, a prominent player in the SEO and link-building industry

“We are excited to become a part of Next Net Media, a company that shares our commitment to delivering world class digital marketing services”

This strategic move is poised to enhance Next Net Media’s suite of digital marketing brands. Next Net Media currently owns premier SEO companies Authority Builders, The HOTH, and SEOJet, as well as freelance marketplaces FreeUp and iWriter, and the advanced GAI platform, Copymatic.ai. The LinkBuilder.io acquisition further solidifies Next Net Media as a market leader in the digital marketing space.

The acquisition of LinkBuilder.io represents a significant milestone for Next Net Media, aligning perfectly with the company’s commitment to providing comprehensive digital marketing solutions to clients around the world. This acquisition underscores the company’s dedication to delivering quality deliverables and expanding its capabilities in SEO, a crucial component of digital marketing success.

LinkBuilder.io, known for its exceptional track record in link-building for well known consumer and business brands, brings a wealth of expertise, a talented team, and a robust portfolio of clients to the Next Net Media family. The integration of LinkBuilder.io’s resources and knowledge into Next Net Media’s existing services will enable the company to provide even more effective digital marketing strategies, including enhanced link-building solutions, to its clients.

Marketing Technology News: Pictory Enters Strategic Partnership with ElevenLabs to Enhance AI Voice Technology in Video Creation

“This acquisition is a significant step forward for Next Net Media, and we are thrilled to welcome LinkBuilder.io into our family,” said Marc Pickren, President of Next Net Media. “Their strong reputation in the industry, combined with their experienced team and proven results, will further empower us to meet the evolving needs of our clients.”.

Marc Hardgrove, CEO of Next Net Media said, “Acquiring LinkBuilder.io signifies a monumental step in our quest to offer the very best in link-building solutions. This strategic move not only bolsters our presence in the digital arena but also propels us to provide unparalleled quality and innovation in the link-building industry. Together, we’re poised to set new standards and lead the way in delivering the ultimate link-building experience.”

Link-building is a critical aspect of search engine optimization (SEO), helping websites improve their search engine rankings and increase online visibility. By joining forces with LinkBuilder.io, Next Net Media will have a broader and more diversified toolbox to enhance the online presence of its clients. This strategic partnership will facilitate the creation of more robust SEO strategies, tailor-made for businesses across various industries.

“We are excited to become a part of Next Net Media, a company that shares our commitment to delivering world class digital marketing services,” said Stewart Dunlop, Founder and CEO of LinkBuilder.io. “Together, we can leverage our strengths to create innovative and impactful campaigns that will benefit our clients and drive success in the digital landscape.”

The acquisition of LinkBuilder.io is also expected to bring synergies and efficiencies that will result in more cost-effective solutions for Next Net Media’s clients. The combined resources of both companies will enhance research capabilities, enabling a deeper understanding of the rapidly changing digital marketing landscape.

Next Net Media and LinkBuilder.io will be working closely in the coming months to ensure a seamless transition and integration of services. Clients of both companies can expect uninterrupted support and continued excellence in digital marketing.

Marketing Technology News: MarTech Interview with Kyle Mitnick, President at Mosaic Digital Systems

Seismic Fall 2023 Release leads with new generative AI capabilities to unlock growth and boost productivity

By
Business Wire
-
0
Seismic-Fall-2023-Release-leads-with-new-generative-AI-capabilities-to-unlock-growth-and-boost-productivity

Seismic expands AI offerings with Aura Copilot, adding new features to streamline workflows for customer-facing teams

Seismic, the global leader in enablement, today announced its Fall 2023 Product Release which brings several new generative AI-powered capabilities to the Seismic Enablement Cloud, including two major innovations in Aura Copilot and Seismic for Meetings. In addition, the company launched Seismic Exchange, a new centralized hub for all Seismic partner apps, integrations, and solutions for customers to get the most out of their tech stack.

Seismic customers, as well as the wider enablement industry, have demonstrated a strong interest in applying AI to their go-to-market (GTM) processes. In fact, a significant majority (93%) of GTM leaders attribute their plans to increase investment in enablement tech to the advancements in AI, according to a new Seismic report. That’s because infusing AI into their GTM processes has led to positive business outcomes – 92% agree that it has improved operational optimization, enhanced buyer experience (93%), improved agility and speed-to-market (91%), and GTM efficiency (94%).

“Seismic Aura continues to get smarter and better, leading to AI-powered products like Seismic for Meetings which will automate – and in some cases, eliminate – manual tasks for salespeople like meeting preparation, summarization, and follow-up,” said Krish Mantripragada, Chief Product Officer, Seismic. “Our new offering of Aura Copilot packages AI insights, use cases, workflows, and capabilities to enable our customers to grow and win more business. We’re excited to deliver these new innovations from our AI-powered enablement roadmap to our customers and show them what the future looks like this week at Seismic Shift.”

Marketing Technology News: Sendbird Becomes the First Communications API Platform to Integrate Open-Source LLM to Address AI Chatbot Enterprise Privacy Concerns

New products and offerings available to Seismic customers in the Fall Release include:

  • Seismic for Meetings: Seamlessly connect the full meeting cycle with Seismic for Meetings, which helps sales teams prepare, present, and follow-up on every meeting to accelerate and win more deals. Seismic for Meetings integrates with top web conferencing apps and delivers AI-driven insights and analysis to drive smarter content, proactive enablement, and focused training.
  • Seismic Aura Copilot, which combines the power of generative AI with Seismic data and business context, includes the following capabilities:
    • Content Description and Tagging Recommendations: Speed up content creation through auto-tagging of content properties and AI-generated content descriptions.
    • Readiness Lesson Assistance: Generate new Seismic Learning (formerly Lessonly by Seismic) lessons, assignments, questions, and summaries based on a simple prompt.
    • Generative Search Capabilities for Seismic Knowledge: Reps can retrieve answers to questions even faster with in-the-moment access to AI-generated summary answers using info from across trusted company and Seismic sources, while respecting all permissions and access control constraints.
  • Fund Report Orchestrator: Whether it’s the end of the month or quarter, asset management firms can leverage Fund Report Orchestrator to streamline the process for everything from commentaries and fact sheets to quarterly investment and asset class reports.
  • Guided Assembly Improvements: No more copying and pasting to update client-facing content – with the improved variables feature, Guided Assembly now allows marketing teams to update an element in one asset, one time. For example, when executing a rebrand, marketing teams can update their logo in one place and automatically cascade to all the assets that reference that logo.

“Five9 is proud to work with an enablement partner like Seismic, which aligns our entire team and makes us more effective. Seismic’s new generative AI innovations will ensure our team is sharing personalized, up-to-date content with our customers,” said Esther Friend, VP of Sales Efficiency and Transformation at Five9. “The AI-powered features of the Seismic Enablement Cloud will mean that our sales team will always have the latest and greatest content at their fingertips, and they can now receive intelligent coaching and feedback right within the same platform – helping them be more productive and effective when serving our customers. Five9 has invested heavily in generative AI to provide innovative new solutions to our customers as part of our Intelligent CX platform and are hearing from our customers that this is transforming their business and customer experience.”

Marketing Technology News: MarTech Interview with Christian Ferri, Co-Founder and CEO of Web3 Pro

PlainID and BigID Partner to Build a Resilient Data Protection Framework

By
PRNewswire
-
0
PlainID-and-BigID-Partner-to-Build-a-Resilient-Data-Protection-Framework

PlainID and BigID Unite to Enhance Data Protection and Visibility for Customers

PlainID, the Authorization Company™, today announces their strategic partnership with leading data security company BigID, teaming up to deliver an enhanced data protection solution for its customers.

This collaboration brings together the unique strengths and capabilities of both companies to provide enterprises complete visibility and control of their data. Together, the solutions will allow organizations to consistently protect their data no matter which language form it takes.

PlainID specializes in the creation, management and enforcement of access policies, while BigID focuses on the security, privacy, compliance and governance of data. By integrating these powerful tools, organizations can ensure that data is used exclusively for its intended purposes and appropriate ways. This approach enables organizations to establish consistent policy-based access control throughout their entire technology stack, resulting in increased security and reduction in administrative errors.

With this partnership, customers will be able to:

  • Apply consistent data security categorization and labels at all levels through Policy-Based Access Control.
  • Enhance security with dynamic real-time, context-based access decisions.
  • Accelerate time-to-data while also applying enterprise-wide security controls based on data governance.
  • Minimize security gaps by centralizing data access control and data governance solutions.
  • Enhance visibility and control of access policies and improve data governance audits.

Marketing Technology News: Launch Cart Unveils LaunchADS.AI, Transforming Digital Advertising with ChatGPT Integration

“We’re thrilled to join forces with BigID to safeguard organizations’ private, critical and sensitive data, ensuring it remains shielded from all threats,” said Gal Helemski, co-founder and CTO/CPO at PlainID. “This partnership underscores PlainID’s unwavering dedication to data protection, a commitment that propels us forward in securing data with excellence.”

“We’re excited to partner with PlainID to simplify complexity of managing and enforcing access policies,” said Iulia Stefoi-Silver, VP of partnerships at BigID “This partnership empowers our customers to protect and manage access to their most important asset: their data.”

This partnership signifies the company’s ongoing dedication to its continually growing Technology Partner Network. It comes on the heels of the company’s recent collaborations with Denodo, which facilitates centralized data access management, and has significantly contributed to customer expansion.

Marketing Technology News: MarTech Interview with Christian Ferri, Co-Founder and CEO of Web3 Pro

KRATEO.AI Innovative AI-Powered Marketing Solutions Revolutionize Customer Insights

By
MTS Staff Writer
-
0
KRATEO.AI Anticipates Dynamic Shifts in 2024 Marketing Landscape

Redefining Marketing with Customer Information Gathered from Anonymous Web Traffic

KRATEO.AI, a leading technology company specializing in cutting-edge AI-driven solutions for marketing and sales professionals, is revolutionizing the way businesses understand and engage with their customers. KRATEO.AI recently introduced its game-changing suite of AI-driven capabilities, providing personalized information and analytics greatly surpassing traditional/legacy data analytics services. With its debut, the company is actively engaging with new investors, customers, and partners.

Traditional marketing platforms often inundate users with complex data and metrics that offer limited personal or actionable insights. KRATEO.AI is transforming marketing by utilizing its proprietary AI technology to identify anonymous site visitors (their contact information and other data) and convert them into brand-aware, first-party data prospects. By leveraging machine learning and AI, the platform learns and understands a buyer’s intent, studies behavior patterns, and delivers highly personalized insights to marketing teams.

This level of personalization offers marketing and sales leaders greater clarity in identifying potential customers, (previously unknown to marketing teams) and enables more insightful campaign development, ultimately resulting in a stronger return on investment (ROI).

Clay Sharman, Founder and Chief Creative Dude at KRATEO.AI, expressed, “KRATEO.AI is revolutionizing the marketing industry by providing powerful, effective, and ethical insights that empower businesses to create authentic and personalized connections with their customers. This represents a new era in marketing. Leveraging our AI platform, brands can identify their website visitors, develop campaigns that genuinely resonate with their customers, fostering better experiences and more valuable brand relationships.”

As KRATEO.AI enters the technology and AI-as-a-service marketplace (AI-AAS), the company benefits from strong investor support and an expanding customer base, giving it a significant competitive edge. KRATEO.AI’s investment team boasts a remarkable track record of closing more than $500 million in equity capital investments across various companies.

Marketing Technology News: Autoflow Launches its New Email Builder to Boost Business and Prompt Customer Engagement

Sharman added, “Our experienced investors and strategic backers provide KRATEO.AI with valuable support and resources. Their collective expertise not only accelerates the company’s market entry but also positions us to deliver immediate value and results to our customers. We are fortunate to have such experienced investors as our partners, along with a growing customer base. Their combined knowledge and strategic insights give us a substantial competitive edge in a fast-evolving market. We look forward to harnessing that expertise as we continue to drive innovation and empower brands.”

Kenetik, one of KRATEO.AI’s initial customers, highlighted how the company’s AI technology simplified their access to visitor data and facilitated data-driven decision-making. KRATEO.AI identified anonymous customers and provided their names and other detailed information, making them easily recognizable prospects.

Katherine Spaller, Kenetik Marketing Director, shared, “Using KRATEO.AI, we’re gaining valuable insights into who our customers are and uncovering previously unknown prospects. These insights will help us optimize our messaging across the customer journey, which we expect will lower customer acquisition costs and increase customer lifetime value. It’s been incredible collaborating with the KRATEO.AI team!”

“At KRATEO.AI, we are committed to applying the power of true AI to build authentic and personalized relationships for brands. We look forward to working with marketing and sales professionals, entrepreneurs, and businesses of all sizes, and connecting with website visitors on a more personal level,” Sharman concluded.

Marketing Technology News: MarTech Interview with Kyle Mitnick, President at Mosaic Digital Systems

Kochava Unveils the Future of AI-Powered Insights Tools to Unlock Your Strategy for Growth

By
Business Wire
-
0
Kochava Unveils the Future of AI-Powered Insights Tools to Unlock Your Strategy for Growth
Kochava Unveils the Future of AI-Powered Insights Tools to Unlock Your Strategy for Growth

Kochava AI Prompt powered by Generative AI takes data-driven insight discovery into marketers’ own hands through natural and native language processing

Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced a powerful addition to its robust AI toolset. Kochava AI Prompt unleashes the power of AI to understand multiple languages through the use of natural language processing for global marketers to access and analyze their data.

“The roll-out of Kochava AI Prompt represents an industry necessity for all marketers, making data-driven insights more approachable than ever and opening up new possibilities for digital marketing”

Kochava AI Prompt is powered by a secure connection to leading AI models to return a SQL script to run against the data within Kochava. None of our customers’ first-party data leaves Kochava, nor is it used to train large language models (LLMs) or Kochava models. Marketers can engage with their data via AI knowing that their (and their users’) privacy and intellectual property are 100% secure.

“The intersection of AI and advertising technologies to create a truly powerful experience across international audiences and cultures is at a tipping point,” said Jason Hicks, GM, Marketers Operating System (m/OS) at Kochava. “For any company looking to reach customers on a global scale, understanding and implementing AI that can handle the nuances of native languages is key while also leveling the playing field through natural language processing so you no longer need to be a data scientist or understand SQL to utilize your data.”

Marketing Technology News: Autoflow Launches its New Email Builder to Boost Business and Prompt Customer Engagement

What Kochava AI Prompt Can Do for Marketers:

  • Have simple, secure conversations with their universe of first-party data in Kochava
  • Rapidly check key performance indicators and success metrics across campaigns
  • Get answers to complex data queries in just seconds without SQL
  • More easily curate customer segmentation lists for retargeting or suppression
  • And much more…

“The roll-out of Kochava AI Prompt represents an industry necessity for all marketers, making data-driven insights more approachable than ever and opening up new possibilities for digital marketing,” continued Hicks.

Kochava has been using machine learning and AI tooling across its diverse solutions suite, including its advanced attribution and fraud prevention products, for years. The company has also been adopting new technologies, such as leveraging LLMs to build new tools.

For example, Search Ads Maven powered by Kochava, a central data and intelligence hub to scale and optimize Apple Search Ads campaigns, features AI suggestions within its Keyword Analysis dashboard, enabling marketers to leverage Generative AI to find new keywords. AI can help marketers think outside the box to find those gems that standard sources aren’t turning up.

Marketing Technology News: MarTech Interview with Kyle Mitnick, President at Mosaic Digital Systems

Customer Journey Management SaaS Startup JourneyTrack Secures $1M Investment from Elevate Capital

By
PRNewswire
-
0
Bugcrowd Secures $102 Million in Strategic Growth Funding to Scale AI-Powered Crowdsourced Security Platform

Download the CJM White Paper

JourneyTrack has pioneered a customer-first, enterprise-grade SaaS experience management platform that prioritizes the customer experience.

JourneyTrack Founder and CEO Ania Rodriguez is a self-made Latina woman entrepreneur who turns heads and makes the seemingly impossible happen. With decades of experience, Ania and the JourneyTrack team are leading the way in journey management solutions. “Our mission is to humanize the customer experience,” says Ania Rodriguez.

“Elevate Capital is proud to be the lead investor with a $1M investment in JourneyTrack,” says Nitin Rai, Elevate Capital Founder and Managing Partner. “As a Diversity, Equity and Inclusion fund, Elevate Capital, based in Portland, Oregon, invests in US-based early-stage startups of diverse and underrepresented entrepreneurs–95% of our portfolio companies are led by diverse founders, including 75% in women. Being a former UX engineer, I understood the problem Ania and JourneyTrack were solving when I met her earlier this year. The business makes sense, but she was challenged to find a lead investor. This is where we shine as a fund. We stepped in to lead. Our investment in JourneyTrack will be our first investment in Miami, Florida. We expect to invest more in diverse founders in this growing entrepreneurial ecosystem in the future.”

Marketing Technology News: Optimove Names Shai Frank Senior Vice President to Escalate Growth in The Americas

“Elevate Capital invests in early-stage startups of diverse and underrepresented entrepreneurs.”

As a UX/CX strategist and researcher, Rodriguez always aims for quality and impact in her work. She founded Key Lime Interactive, a user experience research and strategy consultancy that has achieved remarkable growth and recognition in the US market over the last 14 years. Through her experience serving Fortune 1000 clients, she realized the importance of having a tool that could support her vision of effectively managing customer journeys for enterprises. JourneyTrack is the platform that fulfills that need.

“VC funding for Latina-founded startups has historically been incredibly low, so I am deeply honored to have found investors like Elevate Capital who not only believe in the merits of JourneyTrack but are also truly committed to changing the challenging reality faced by minority female founders. As we look to the journey ahead, I am excited about the possibilities this newfound support will bring, particularly in accelerating our product roadmap and scaling the business,” says Rodriguez.

In addition to the investment from Elevate Capital, JourneyTrack also received a $500,000 investment through DeepWork Capital, an Orlando, Florida-based early-stage fund and investment manager that also invests in diverse founders through the Florida Opportunity Fund.

Marketing Technology News: MarTech Interview with Christian Ferri, Co-Founder and CEO of Web3 Pro

EngageSmart Agrees to Be Acquired by Vista Equity Partners for $4.0 Billion

By
Business Wire
-
0
Howso Collaborates with Microsoft to Bring Trustworthy AI to Global Enterprises

EngageSmart to Announce First Quarter 2023 Financial Results on May 4, 2023 | Business Wire

  • Shares of EngageSmart to be Acquired for $23.00 Per Share in Cash

  • Represents a 30% Premium to the 30-Day Unaffected Volume-Weighted Average Price (VWAP)

  • EngageSmart to Become Privately Held Company Upon Completion of the Transaction; General Atlantic to Retain Minority Ownership Position

EngageSmart, Inc., a leading provider of vertically tailored customer engagement software and integrated payments solutions, announced that it has entered into a definitive agreement to be acquired by an affiliate of Vista Equity Partners (“Vista”), a leading global investment firm focused exclusively on enterprise software, data and technology-enabled businesses, in an all-cash transaction valued at approximately $4.0 billion.

“We look forward to working with EngageSmart as they continue to innovate, scale and empower organizations to better serve their customers.”

Under the terms of the agreement, EngageSmart stockholders will receive $23.00 per share in cash upon completion of the proposed transaction. The purchase price represents a premium of approximately 23% to the unaffected closing price of EngageSmart’s common stock on October 4, 2023, and a premium of approximately 30% over the volume weighted average price (VWAP) of EngageSmart’s common stock for the 30 days ending October 4, 2023.1 Upon completion of the transaction, affiliates of Vista will hold approximately 65% and affiliates of General Atlantic, a leading global investor, will hold approximately 35% of the outstanding equity.

A special committee of EngageSmart’s Board of Directors comprised of independent directors (the “Special Committee”), advised by independent legal and financial advisors, was formed to conduct a deliberate and thoughtful process to evaluate this proposal and other potential value creation opportunities for EngageSmart.

“We have built an amazing business by putting our customers at the center of everything we do,” said Bob Bennett, EngageSmart CEO. “We continue to see attractive growth and customer retention in our vertically tailored SaaS solutions—a testament to the strength of our business model and our leading products. We believe the partnership with Vista and General Atlantic will enable us to continue investing in innovation and people to drive growth. We look forward to continuing to serve our customers and support our employees who are relentless in their pursuit of customer satisfaction.”

“EngageSmart is a demonstrated leader in delivering mission-critical solutions for modern businesses and simplifying customer and client engagement for over a hundred thousand organizations,” said Michael Fosnaugh, Co-Head of Vista’s Flagship Fund and Senior Managing Director. “We look forward to working with EngageSmart as they continue to innovate, scale and empower organizations to better serve their customers.”

“We have long admired EngageSmart’s vertical domain expertise in SaaS and its high-quality solutions across the SMB and Enterprise segments—proven by an established track record of growth and profitability,” said Jeff Wilson, Managing Director at Vista. “We are eager to build on EngageSmart’s momentum and look forward to working closely with the talented leadership team to provide even more powerful, innovative and seamless solutions for customers.”

“We are grateful to Bob and the entire EngageSmart team for their ongoing collaboration and trust. Since we first partnered together in 2019, EngageSmart has established itself as an industry leader by digitizing critical business processes and payments in the industry verticals they serve,” said Paul Stamas, Managing Director and Global Head of General Atlantic’s Financial Services sector. “We believe this transaction is compelling for stockholders, and we look forward to continued partnership with the EngageSmart team alongside Vista to build on the Company’s success to date.”

Marketing Technology News: Traackr Research Finds Majority of Consumers, Especially Women, Will Drop Influencers and Brands If Values Conflict

Transaction Details

Transaction negotiations were led by the Special Committee and following its unanimous recommendation, the EngageSmart Board of Directors unanimously approved the merger agreement with Vista and agreed to recommend that EngageSmart stockholders vote to adopt the merger agreement.

EngageSmart has entered into support agreements with affiliates of General Atlantic and Summit Partners, owners of 52% and 14% of the fully diluted stock of the Company, respectively, under which they have agreed to vote all of their shares in favor of the transaction, subject to certain terms.

The transaction is expected to close in the first quarter of 2024, subject to customary closing conditions and receipt of customary regulatory approvals, as well as the affirmative vote of the holders of a majority of the outstanding shares of the Company’s common stock held by stockholders other than affiliates of General Atlantic and certain officers of the Company. Vista intends to finance the transaction with fully committed equity financing that is not subject to a financing condition. Upon completion of the transaction, EngageSmart will become a privately held company and EngageSmart common stock will no longer be listed on any public market.

The definitive agreement includes a 30-day “go-shop” period that will expire at 11:59 PM ET on November 22, 2023, which permits the Special Committee and its financial advisors to solicit and consider alternative acquisition proposals. There can be no assurance that this process will result in a superior proposal, and the company does not intend to disclose developments with respect to the “go-shop” process unless and until it determines such disclosure is appropriate or is otherwise required.

Third Quarter 2023 Earnings

EngageSmart’s third quarter 2023 earnings will be issued on November 2, 2023. In light of the proposed announced transaction, EngageSmart will not host an earnings conference call.

Advisors

Evercore is acting as financial advisor to the Special Committee, and Skadden, Arps, Slate, Meagher & Flom LLP is acting as legal counsel to the Special Committee.

Goldman Sachs & Co. LLC is acting as exclusive financial advisor to EngageSmart.

Paul, Weiss, Rifkind, Wharton & Garrison LLP is acting as legal counsel to General Atlantic.

Kirkland & Ellis LLP is acting as legal counsel to Vista Equity Partners.

Marketing Technology News: MarTech Interview with Kyle Mitnick, President at Mosaic Digital Systems

Centific and Prove Identity Partner to Revolutionize Fraud Protection & Improve Customer Experiences

By
PRNewswire
-
0
Captiv8 and TikTok: Driving the Future of Social Commerce Together

Integrating Advanced Identity Verification to Increase Digital Safety and Improve User Experiences

Centific, a global provider of AI and Data Services, and Prove Identity, the global leader in digital identity solutions, have partnered to bridge the gap between cybersecurity and fraud protection. This initiative will redefine the digital security landscape by offering a holistic solution for ensuring data privacy, identity verification, and digital fraud protection that protects businesses and their customers while also enhancing customer experiences.

This joint effort by Centific and Prove Identity aims to provide a one-stop-shop for businesses looking to enhance digital security while providing safe and seamless customer experiences. As a result of this partnership, organizations will be able to stay ahead of rapidly evolving fraud tactics and protect their customers from identity theft and cyberattacks.

“Centific’s partnership with the premier identity verification and authentication platform at Prove allows us to seamlessly integrate those insights into our offerings,” said Sanjay Bhakta, Centific’s VP and Head of Solutions. “This synergy enables us to combat fraud at an unprecedented scale, frequency, and efficiency—drastically reducing risks for both businesses and consumers.”

By leveraging insights from Prove Identity’s streamlined identity verification solutions, Centific is poised to deliver safer online buying experiences for consumers and advanced fraud protection services for businesses.

Marketing Technology News: Sendbird Becomes the First Communications API Platform to Integrate Open-Source LLM to Address AI Chatbot Enterprise Privacy Concerns

“We are excited to partner with Centific to bring next-generation identity verification and authentication solutions to even more businesses,” said Scott Greenhut, Senior Vice President, Channel and Partnerships at Prove. “Together, we’re not only addressing common vulnerabilities and fortifying defenses against fraud—we’re also making customer experiences faster and easier.”

Centific’s unique security offering couples its partnership with premier identity verification and authentication platform Prove, its vast experience in digital fraud protection, and a proprietary blend of Generative AI to accelerate the insight-to-action timeline, allowing for rapid threat signal analysis.

The integration of Gen AI with advanced fraud protection services helps ensure that the platform is dynamic enough to adapt to new threats and evolving customer needs. The result is a series of AI-generated security rules and policies that overlay thorough fraud protection capabilities to Prove Identity’s already expansive digital identity solutions.

While this improved functionality will empower organizations across industries with greater cybersecurity, fraud protection, and identity verification, businesses in the retail and ecommerce spaces stand to experience the greatest improvements to their security posture.

Online marketplaces will be able to leverage the advanced threat intelligence analytics of Centific’s platform to achieve compliance with regulations like the INFORM Consumers Act, fortifying both business identities (KYC) and consumer identities (KYC) and addressing the multifaceted challenges that online marketplaces face today.

Marketing Technology News: MarTech Interview with Christian Ferri, Co-Founder and CEO of Web3 Pro

1...666667668...4,463Page 667 of 4,463

About Us

MarTech Series is a leading publishing platform that provides daily updates on marketing technology news, in-depth interviews with industry leaders (such as CMOs and product heads), and expert-led insights on topics like AI/ML, analytics, and marketing automation. As part of the iTech Series network, it acts as a "Brand to Demand" partner.

Quick Links

Visit our Other Sites

Follow Us

Interested in our Customized Editorial Services? Please fill your details and we'll get in touch with you!

FILL YOUR DETAILS
Brought to you byiTechSeries LogoCopyright © 2026 MarTech Series. All Rights Reserved.Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.