FARO Releases Next Generation Cloud Platform, Sphere XG

October 23, 2023

***Sphere XG expands 3D cloud processing, viewing and collaboration to a broad set of FARO and industry capture devices including stationary, mobile, and iPhone LiDAR scanners, and 360° cameras***

FARO® Technologies, a leading provider of 3D measurement, imaging, and realization solutions, is excited to introduce FARO Sphere® XG: The Next-Generation Digital Reality Platform.

Sphere XG is a unified cloud platform that empowers construction, operations, and geospatial professionals to effortlessly view, measure, analyze and share all reality capture data over time within a single, cohesive environment, spanning cloud, mobile, and desktop. It’s designed to seamlessly integrate data from an extensive range of capture methods, including stationary scanning, mobile scanning, iPhone LiDAR scanning, and 360° photo capture over time. This latest iteration of the platform democratizes data access, fostering improved remote collaboration and more efficient decision-making processes among teams and stakeholders.

Marketing Technology News: Launch Cart Unveils LaunchADS.AI, Transforming Digital Advertising with ChatGPT Integration

“We are thrilled to introduce Sphere XG, a platform that will redefine the way professionals approach reality capture and analysis,” said Peter Lau, President & Chief Executive Officer for FARO. “With Sphere XG, we aim to empower our customers with the latest technology, enabling them to easily realize the benefits of 3D capture and virtual management all within a single cloud environment.”

Sphere XG offers unified data integration through cloud-based services, desktop applications, and mobile apps. This unique multi-modal platform enables users to easily combine 360° photos, 3D point clouds, and BIM models all in one platform. The platform accelerates time to consumption by seamlessly routing data to the cloud for automated processing, streamlining the entire process. Additionally, Sphere XG automatically integrates with its recently released Orbis mobile scanner providing a comprehensive visual overview of projects. The platform underscores FARO’s commitment to growing alongside its customers and their technology needs.

Marketing Technology News: MarTech Interview with Christian Ferri, Co-Founder and CEO of Web3 Pro

Island Raises $100 Million In Series C Funding; Increases Valuation to $1.5 Billion

Business Wire

October 23, 2023

Island-Raises-_100-Million-In-Series-C-Funding;-Increases-Valuation-to-_1.5-Billion

Led by Prysm Capital and joined by Canapi Ventures and existing venture partners, new funding validates massive product-market fit, and accelerates market penetration and high revenue growth

Island, the pioneer and leader in the enterprise browser market, today announced that it has raised $100 million in its Series C financing round, which values Island at $1.5 billion. The round was led by Prysm Capital and joined by Canapi Ventures, as well as Island’s current funding partners Insight Partners, Stripes, Sequoia, Cyberstarts and Georgian. This latest funding round brings Island’s total outside investment to over $325 million.

“It is rare to see such rapid adoption of a security technology in the financial sector as we have seen with the Island Enterprise Browser”

This financing comes as Island is experiencing high growth, having clearly demonstrated extraordinary product-market fit and the go-to-market expertise and skills required for broad market penetration across industries and segments. To date, Island has sold over 2 million browsers to customers in all major verticals and segments, and has multiple customers ranking in the top 20 of the Fortune 100. The Island Enterprise Browser is solving some of the most pressing challenges customers face, including securing BYOD, work-from-anywhere patterns, and contractor access. Beyond security, Island is also helping customers boost workforce productivity and improve user experience, enabled by a mature and comprehensive solution set that spans all devices, operating systems, and application types.

Industry watchers have weighed in on the significance and growth potential of the rapidly emerging enterprise browser category. In a recent report on the emergence of enterprise browsers*, Gartner stated, “Enterprise browsers will evolve to become the core platform for almost all the day-to-day enterprise productivity and security software used by the workforce. Software will be delivered on demand via enterprise application marketplaces within the browser all integrated with centralized policy control and analytics.”

Marketing Technology News: Optimove Names Shai Frank Senior Vice President to Escalate Growth in The Americas

“Island is a pioneer and clear leader in what has rapidly become one of the most exciting and high-growth product segments in cybersecurity and IT in years,” said Jay Park, Co-Founder & Managing Partner, Prysm Capital. “There is immense market potential across industries for innovating ways in which employees work securely and productively. Island has demonstrated both product superiority and success in establishing and expanding solutions for many of the largest companies in the world. We could not be more thrilled to be supporting their journey.”

“It is rare to see such rapid adoption of a security technology in the financial sector as we have seen with the Island Enterprise Browser,” said Neil Underwood, Co-founder and General Partner at Canapi Ventures. “This is really the holy grail for financial services and fintech, simultaneously delivering unprecedented security and compliance, as well as massive workforce productivity. No security product has ever nailed both of those priorities in the way the Island Enterprise Browser does. We can’t wait to dive in and drive financial sector growth with them.”

“We are honored that these amazing new investors, as well as our current investors, have the confidence to join and support us on the next phase of our company journey,” said Mike Fey, Island CEO and Co-founder. “This capital infusion will accelerate our ability to scale globally and continue to aggressively invest in R&D, customer success and geographic expansion to cover the major global buying centers. We are incredibly proud and humbled by our success to date, and look forward to driving growth together with our new partners.”

“Island’s performance is impressive in any market conditions, but especially considering the recent headwinds facing all companies, particularly those in the growth stage,” said Jeff Horing, Co-founder and Managing Director of Insight Partners. “We welcome Prysm and Canapi to the Island juggernaut, and look forward to continuing to build this important category and company together.”

Marketing Technology News: MarTech Interview with Christian Ferri, Co-Founder and CEO of Web3 Pro

Socure Launches Industry’s Preeminent First-Party Fraud Solution and Consortium, Joined by Founding Members SoFi, Green Dot, Varo, Ingo, Dave and Public, amongst others

PRNewswire

October 23, 2023

Socure-Launches-Industry's-Preeminent-First-Party-Fraud-Solution-and-Consortium_-Joined-by-Founding-Members-SoFi_-Green-Dot_-Varo_-Ingo_-Dave-and-Public_-amongst-others

Identity Verification Leader Takes Consortium Approach with Strategic Partners to Eliminate Elusive First-Party Fraud and Help Save Financial Institutions and Merchants Billions

Socure, the leading provider of digital identity verification and fraud solutions, today introduced its first-party fraud solution, Sigma First-Party Fraud, powered by the concurrent launch of its First-Party Fraud Consortium (FPFC). The first-of-its-kind consortium is unifying companies to tackle the complicated, multi-industry issue of first-party fraud by pooling data and insights, which allow its partners to detect and prevent fraud before it takes hold.

Socure’s front-row seat to the majority of new fintech and financial services application volume and its tight strategic relationships spanning over 1,800 customers, including 4 of the top 5 financial institutions, 9 of the top 12 card issuers, nearly every major consumer fintech, the largest BNPL provider, the largest HR/payroll service, the largest online gaming operator, the largest delivery marketplace and 4 of the top 5 state governments, puts the company in a unique position to successfully deliver the consortium-based, first-party fraud solution that the market and its partners are demanding.

The consortium’s founding members include many of the nation’s largest digital banks and fintechs, including SoFi, Green Dot, Varo, Ingo, Dave and Public, amongst others, totaling over 50 million active accounts across the consortium at launch. Additionally, the consortium is actively working with many of the category defining players to provide insights into account activity – both positive and elevated risk – to quickly add more than 200 million additional active accounts to the network making it the largest of its kind in the industry.

First-party fraud is committed by individuals who use their own identity to perpetrate dishonest acts for financial gain. The use of their own identities—with accurate credentials—makes first-party fraud much harder to prevent than identity fraud associated with stolen, manipulated or fabricated synthetic identities. These fraudsters are succeeding to the tune of billions of dollars, with annual first-party fraud losses in the U.S. alone totaling more than $100 billion, according to Socure’s research.

Detecting and preventing first-party fraud requires rapid analysis of alternative data signals that aren’t tracked in traditional credit reports to discern patterns of fraudulent, deceitful behavior over time and across multiple platforms. In fraud prevention, large data networks are essential, and the industry must work together to solve this rapidly growing problem.

Marketing Technology News: Autoflow Launches its New Email Builder to Boost Business and Prompt Customer Engagement

“First-party fraud can be hard to spot and even seem accidental in many cases—which has invited fraudsters to take advantage of this confusion to the tune of billions of dollars each year,” said Johnny Ayers, founder and CEO of Socure. “With over 40% of fraudsters planning to commit first-party fraud again less than 60 days after their first fraudulent event—and generally facing zero repercussions from law enforcement—it’s no wonder we’ve seen overwhelming demand for the consortium solution like we are launching today. First-party fraud not only unnecessarily drives up costs of goods for the average consumer, but can also quickly escalate to involve money mules, many of which funnel money directly to larger criminal organizations. We designed the industry’s first holistic first-party fraud solution with many of our strategic partners to break down data silos and bring together top industry players to thwart repeat first-party fraud abusers in their tracks.”

On average, 45% of FPFC members have overlapping consumer bases, making collaborative data sharing all the more valuable to identify fraudulent behavioral patterns that may have otherwise been mistaken as legitimate if not for the identification of repeat first-party fraud abusers across providers. Socure’s first-party fraud solution analyzes data from the FPFC in addition to risk indicators derived from the company’s Socure Risk Insights Network—which sees feedback data from 1,800+ customers across the digital economy. Socure also draws on more than 400 databases of cross-industry ID data, totaling hundreds of millions of transactions across geographies and companies of all sizes to provide best-in-class identity matching across the Socure FPFC to stop fraud before it spreads.

“At SoFi, our core values are built on a foundation of safety and trust with integrity acting as the driving force behind all that we do,” said Aaron James Webster, Chief Risk Officer, Global Head of Operations, and Latin America at SoFi. “Our decision to join Socure in founding the FPFC underscores these commitments as we take a critical step toward bridging an industry-wide gap by uniting critical non-credit data from leading financial institutions. Ultimately, the impact of these efforts will extend beyond minimizing identity fraud – the initiative will also improve the consumer experience by reducing friction and accelerating the next wave of identity safety across the industry.”

By expanding industry-wide knowledge around how consumers behave across different financial ecosystems, the Socure FPFC will help financial institutions, merchants, investment platforms, gaming and sports betting, telcos and payment processors accurately identify first-party fraud risk at new account opening, time of transaction and during the dispute resolution process. In tandem with Socure’s Sigma First-Party Fraud solution, customers can convert more trustworthy customers, reduce charge-offs and chargeback losses, eliminate manual processes and friction, speed onboarding, reduce customer abandonment, and enhance identity verification accuracy and trust throughout customer ecosystems.

Marketing Technology News: MarTech Interview with Kyle Mitnick, President at Mosaic Digital Systems

Signifyd Deepens Its Partnership with Adobe by Integrating Guaranteed Fraud Protection into Payment Services for Adobe Commerce

Business Wire

October 23, 2023

Xsolla Leads the Way With GameAnalytics Partnership to Strengthen Game Monetization and Analytics Benchmarking

The expanded partnership extends seamless protection against all manner of chargebacks by integrating Signifyd with Payment Services for Adobe Commerce to power frictionless checkout, higher conversion and increased customer lifetime value

Signifyd is launching a new era of payment protection by integrating its Commerce Protection Platform with Payment Services for Adobe Commerce. In doing so, Signifyd becomes an integrated fraud protection provider for Payment Services for Adobe Commerce.

The expansion of this partnership builds a broader, more robust network that provides the deeper insight into transaction intelligence needed to protect merchants from fraudulent orders and attacks. Siloed data has long been a hurdle for the multitude of payments players looking to have full visibility into the identity and intent behind online transactions. Merchants no longer have to face the unenviable choice of adding friction and barriers to checkout or leaving themselves vulnerable to costly fraud attacks.

“The expanded partnership extends seamless protection against all manner of chargebacks by integrating Signifyd with Payment Services for Adobe Commerce to power frictionless checkout, higher conversion and increased customer lifetime value.”

Signifyd’s integration with Payment Services for Adobe Commerce is the latest acknowledgment that successful ecommerce leaders are embracing visionary innovation to optimize the payment layer from the beginning to the end of the digital buying journey.

Marketing Technology News: Sendbird Becomes the First Communications API Platform to Integrate Open-Source LLM to Address AI Chatbot Enterprise Privacy Concerns

The technical integration has opened a vast new data network which empowers Signifyd’s AI-powered decision model to provide optimum performance for Adobe Commerce merchants. The system’s precision allows Signifyd to offer a financial guarantee covering all chargebacks on approved orders, whether disputes arise from traditional payment fraud or from consumer complaints, including that a package never arrived or that an order was never placed.

“Adobe Commerce is known for providing merchants with the solutions they need to offer their customers best-in-class online experiences,” said Will Wyatt, Signifyd vice president, global partnerships & channel sales. “As a fraud-protection provider, Signifyd extends those best-in-class experiences to checkout and the payment process, lifting conversion for merchants while increasing their revenue and maximizing customer lifetime value.”

“A key tenet of Payment Services for Adobe Commerce is to provide the highest level of transaction intelligence, reporting and security to our clients,” said Jason Knell, Adobe’s senior director, commerce services GTM & content partnerships. “As a leader in merchant transaction protection, Signifyd’s expansive network and ability to provide the highest level in payment decision accuracy made them a top choice for our payment protection offerings.”

Payment Services for Adobe Commerce merchants will now benefit from Signifyd’s insight into more than 600 million digital wallets1. That massive network means that when a shopper transacts on Signifyd’s Commerce Network, the fraud protection provider recognizes elements of the transaction 98% of the time. A Signifyd analysis found that those insights helped its top 600 customers realize a 5% to 9% increase in approved orders.

Marketing Technology News: MarTech Interview with Christian Ferri, Co-Founder and CEO of Web3 Pro

Databricks Agrees to Acquire Arcion, the Leading Provider for Real-Time Enterprise Data Replication Technology

PRNewswire

October 23, 2023

Databricks Agrees to Acquire Arcion, the Leading Provider for Real-Time Enterprise Data Replication Technology

Arcion’s connectors will simplify and accelerate ingesting data from enterprise databases to the Databricks Lakehouse Platform

Databricks, the Data and AI company, announced it has agreed to acquire Arcion, a Databricks Ventures portfolio company that helps enterprises quickly and reliably replicate data across on-prem, cloud databases and data platforms. This will enable Databricks to provide native solutions to ingest data from various databases and SaaS applications into the Databricks Lakehouse Platform. The transaction is valued at over $100 million, inclusive of incentives.

Data Lakehouse Platforms have emerged as the de facto standard for enterprise data and AI platforms. However, these data platforms are only as valuable as the data in them. Ingesting data from existing databases and applications remains complicated, fragile, and costly. Troves of important data sit not only in transactional databases such as Oracle, MySQL, and Postgres, but also in SaaS applications such as Salesforce, SAP, and Workday. According to a recent MIT Technology Review Insights and Databricks survey of senior data and technology executives (“Laying the foundation for data- and AI-led growth”), businesses still suffer from many siloed systems; 34% have 10+ systems, and of the largest companies, more than 80% have 10+ systems to juggle.

Marketing Technology News: Pictory Enters Strategic Partnership with ElevenLabs to Enhance AI Voice Technology in Video Creation

This acquisition will enable Databricks to natively provide a scalable, easy-to-use, and cost-effective solution to ingest data from various enterprise data sources. Building on a scalable change data capture (CDC) engine, Arcion offers connectors for over 20 enterprise databases and data warehouses. The integration will simplify ingesting such data either continuously or on-demand into the lakehouse, fully integrated with the enterprise security, governance, and compliance capabilities of the Databricks platform.

“To build analytical dashboards, data applications, and AI models, data needs to be replicated from the systems of record like CRM, ERP, and enterprise apps to the Lakehouse,” said Ali Ghodsi, Co-Founder and CEO at Databricks. “Arcion’s highly reliable and easy-to-use solution will enable our customers to make that data available almost instantly for faster and more informed decision-making. Arcion will be a great asset to Databricks, and we are excited to welcome the team and work with them to further develop solutions to help our customers accelerate their data and AI journeys.”

“Arcion’s real-time, large-scale CDC data pipeline technology extends Databricks’ market-leading ETL solution to include replication of operational data in real-time,” said Gary Hagmueller, CEO of Arcion. “Databricks has been a great partner and investor in Arcion, and we are very excited to join forces to help companies simplify and accelerate their data and AI business momentum.”

Marketing Technology News: MarTech Interview with Kyle Mitnick, President at Mosaic Digital Systems

Persona Introduces Industry-First Reusable Identity Solution with Dynamic Risk Signals

PRNewswire

October 23, 2023

Persona-Introduces-Industry-First-Reusable-Identity-Solution-with-Dynamic-Risk-Signals

Users can more securely store and reuse their PII, while businesses can more holistically evaluate risk with dynamic signals

Persona today launched a new addition to its suite of identity solutions, “Reusable Personas”. Leveraging Passkeys, the new release enables users to securely store their Personal Identity Information (PII) for reuse across any device or browser, without having to re-submit the same information. With Reusable Personas, businesses can also maintain and run additional step-up verifications based upon their existing checks, as well as silent usage-based signals stored on the Reusable Persona. Now, organizations can create a faster identity verification process for their customers — reducing onboarding time by up to 80% — while maintaining security, compliance standards, and mitigating risk.

“The concept of reusable identities has been around for a while. But to date, no reusable identity solution has succeeded in comprehensively addressing companies’ ever-evolving risk and compliance requirements with end users’ need for privacy and security,” said Rick Song, CEO, Persona. “With Reusable Personas, companies now have a flexible, dynamic solution that frees them from having to accept a decision made only with the information stored on a reusable identity. They can automate requests for additional checks or decrease friction, based on risk signals. In turn, end users can finally experience the full benefits of reusable identities — stronger privacy, security, and utility — with Reusable Personas.”

Reusable Personas is built on Passkeys, a passwordless authentication method based on W3C and FIDO standards that not only allow for authentication across devices (mobile web, desktop) and operating systems without the need to install anything, but are also easier to use and harder to compromise than passwords or one-time codes that can be forgotten or stolen. Once users opt in to create a Reusable Persona, the PII they enter will be securely stored via Passkey, which Persona cannot access without user consent. This data can then be reused across Persona’s growing network of customers, reducing friction for users while maintaining risk assurance for businesses.

Marketing Technology News: Optimove Names Shai Frank Senior Vice President to Escalate Growth in The Americas

Features of Reusable Personas:

Universal compatibility: Can be used across integrations (i.e. web, mobile SDKs), operating systems (i.e. iOS, Windows), and browsers (i.e. Chromium, Safari)
Holistic risk evaluation: Gain a more holistic picture of user risk across the Persona network with proprietary usage-based risk signals. For example, businesses can leverage risk signals such as when a Reusable Persona was created, how many times it had been verified successfully, and whether it has been used on the device before.
Dynamic verification: Dynamically step-up friction based on a combination of usage and device-based risk signals. Any additional PII verified can be stored on the Reusable Persona.
Privacy-first approach: User data will not be shared with companies without explicit consent given each time.

With Reusable Personas, businesses can keep their IDV processes dynamic as their customers’ wants and needs shift over time. From supporting the day-to-day changes in a user’s identity (addresses, phones, devices, etc.) to providing longer term risk signals on how they use their Reusable Persona, Persona helps businesses provide the best consumer experiences, while mitigating regulatory risk and keeping ever-evolving fraudsters out.

Marketing Technology News: MarTech Interview with Christian Ferri, Co-Founder and CEO of Web3 Pro

Enterprise Marketing Teams Finally Have a Single System of Record for Planning

PRNewswire

October 23, 2023

Enterprise Marketing Teams Finally Have a Single System of Record for Planning

Uptempo Launches Integrated Platform to Improve Marketing Visibility, Velocity and Agility

Uptempo, a leading provider of marketing planning software, introduced a new platform that helps enterprise marketing organizations plan better, spend smarter and execute with confidence. This new offering combines capabilities from Allocadia, BrandMaker, and Hive9 to create a unified marketing system of record for campaign planning, marketing financial management and work management. Uptempo replaces disconnected and error-prone spreadsheets, PowerPoints and other point solutions with one platform that gives marketers unprecedented visibility into their plans, budgets, projects and performance.

“Uptempo has been critical to our effort to transform our marketing budget management from a painful process into one that is defined and consistent, giving us the agility to quickly re-allocate investments as needed,” said Jaime Garza, Senior Manager of Marketing Operations at SolarWinds. “With Uptempo’s campaign planning capabilities, we can further layer in campaign performance metrics for a clear picture of return on ad spend, cost per lead and channel performance. This helps ensure that the marketing plan supports our company objectives and delivers a return on marketing spend.”

Marketing Technology News: Aidentified Launches Data Insights Scan (DIScover), a Snowflake Native App in the Data Cloud

Now more than ever, enterprise marketers need to clearly communicate their plans with stakeholders across the enterprise, measure their impact and pivot plans when necessary. Uptempo enables this with:

An activity planner that connects campaigns to strategies, projects, and budgets and keeps distributed marketing teams aligned around scheduled and in-market activities.
A flexible planning hierarchy that reflects the complexities of enterprise marketing efforts across multiple buyers, geographies, products and currencies.
Impact modeling that helps marketers visualize anticipated campaign performance to maximize sales impact and shift tactics to those that promise the greatest return.
Comprehensive reporting and analytics so marketers can measure campaigns, investments and projects quickly and easily.
Powerful workflow automation that reduces latency, manual effort and errors, accelerating time to market.
Seamless integration with financial, sales, martech, performance management, and business analytics solutions to eliminate the painful, time-consuming effort to compare data across platforms.

“Today’s announcement represents a big step forward in our mission to help marketing teams connect performance data to plans, measure outcomes, and be more agile in a fast-changing business environment,” said Mirko Holzer, CEO at Uptempo. “It is the result of a great collaborative effort between our product teams and customers, and this new platform will allow us to continue to innovate much more quickly.”

Marketing Technology News: MarTech Interview with Jared Siegal, Founder and CEO at Aditude

Jumio Disrupts Identity Verification Market with Groundbreaking New Fraud Prevention Technology that Leverages Cross-enterprise Data

Business Wire

October 23, 2023

Jumio Disrupts Identity Verification Market with Groundbreaking New Fraud Prevention Technology that Leverages Cross-enterprise Data

Jumio 360° Fraud Analytics uses AI-driven predictive analytics to detect fraud rings and other coordinated attacks

Jumio, the leading provider of automated, end-to-end identity verification, risk assessment and compliance solutions, unveiled at Money20/20 USA Jumio 360° Fraud Analytics, its new fraud-fighting technology that uses AI-driven predictive analytics to identify fraud patterns with more sophistication and accuracy than ever before.

According to Jumio’s analysis, 25% of fraud is interconnected — either perpetrated by fraud rings or by individuals using the same information or credentials to open new accounts on banking sites, ecommerce platforms, sharing economy sites and more. A single organized crime operation or fraud ring can cause damage into the hundreds of millions of dollars. And with rapidly evolving AI at their disposal, fraudsters are becoming more sophisticated than ever before, leaving businesses scrambling to stay ahead.

“Because explainability is a key requirement when using automation, we provide insights on why the identity transaction was rejected”

Jumio 360° Fraud Analytics tackles this problem with a whole new approach to stopping fraud. It looks beyond simple linkages, such as flagging someone because they are connected to a known fraudster. Instead, it looks at billions of data points across Jumio’s cross-industry network to identify patterns based on behavioral similarities and other indicators. Using graph database technology with a layer of machine learning, it groups identity transactions into clusters across the network and determines the fraud risk of each cluster. This provides a multi-dimensional view of each transaction and the cross-customer ecosystem as a whole.

Marketing Technology News: Truecaller Acquires TrustCheckr, a Fraud Detection Service

“Jumio revolutionized online identity verification when it pioneered the ID + selfie approach,” said Robert Prigge, Jumio CEO. “Today we are pushing the industry to evolve once again by harnessing the power of predictive analytics to identify fraud patterns across our vast network. This will allow us to identify and stop fraud rings and other coordinated attacks with more accuracy than ever before.”

Today, when a user goes through the ID verification process, Jumio performs a wide variety of advanced, AI-driven fraud checks. With the addition of Jumio 360° Fraud Analytics, the identity transaction will also be compared to the clusters and generate a predictive fraud score that can be used to automatically reject the transaction if it exceeds a certain threshold. Jumio’s initial studies show that this approach improves its existing, highly accurate fraud detection rate by at least 30% — without increasing the false rejection rate. Business users can audit the reasons behind the decision in the Jumio Portal or via APIs.

“Because explainability is a key requirement when using automation, we provide insights on why the identity transaction was rejected,” said Philipp Pointner, Jumio chief of digital identity. “We also provide a graphical representation of the high-level linkages we found, which makes it easy to see connections between people, documents, devices and more. The combination of sophisticated analytics and easily consumable insights makes this new technology a game-changer for fighting fraud.”

Key features include:

Graph database technology and machine learning classify identity transactions into clusters based on behavioral similarities, which is especially powerful for identifying fraud rings
AI-driven predictive analytics determine the likelihood of fraud risk for each identity transaction based on its cluster association
The predictive fraud score can be used to automatically reject identity transactions, stopping fraudsters from accessing your platform in real time
Dashboards provide transparency and help you visualize connected data

Jumio 360° Fraud Analytics is currently available in early release to select customers and will be generally available in early 2024.

Marketing Technology News: MarTech Interview with Tobyn Sowden, CEO at Redbrick

Ooma Acquires 2600Hz, Inc., A Leader in Communications Applications For Service Providers

Business Wire

October 23, 2023

B2B and B2C Brands Struggle to Optimize Customer Value Despite Embracing Full-Funnel Marketing, According to LatentView Analytics Study with Forrester Consulting

Ooma, Inc., a smart communications platform for businesses and consumers, announced that it has acquired 2600Hz, Inc., a leader in modern and flexible business communications applications targeted at resellers and carriers, for approximately $33 million in cash, subject to customary purchase price adjustments. 2600Hz is expected to add approximately $7 million in annual recurring revenue to Ooma.

The transaction was completed on October 20, 2023. The purchase price was partially funded by a new $30 million revolving line of credit facility with Citizens Bank, N.A. Additionally, following the closing, certain former 2600Hz employees who join Ooma will be granted equity awards under Ooma’s 2015 Equity Incentive Plan, subject to vesting conditions.

2600Hz has a global customer base leveraging Kazoo, its open-source communications solution, and a suite of proprietary applications through open APIs to provide Unified Communications as a Service (UCaaS), Communications Platform as a Service (CPaaS), Call Center as a Service (CCaaS) and AI tools and applications. With the transaction, Ooma takes over the direction and development of 2600Hz’s technology road map and will complement the 2600Hz offerings with Ooma’s proprietary intellectual property to create more powerful, scalable and open communications solutions for the industry.

Marketing Technology News: Sustainability is Critically Important in JAPAC as Programmatic Thrives: New OpenX and ExchangeWire Research

As a proponent and user of 2600Hz open-source applications for more than ten years, Ooma has extensively integrated its intellectual property with 2600Hz. The acquisition advances Ooma’s integrated business service through the addition of Call Center, CPaaS and AI capabilities. It will also expand Ooma’s customer base to include service providers and resellers utilizing 2600Hz for their bespoke offerings. For 2600Hz, the acquisition will strengthen its solution by leveraging Ooma’s low-cost telecom infrastructure and scale, as well as its mobile, web, desktop and other applications.

“We’re delighted to welcome 2600Hz into the Ooma portfolio of business solutions,” said Eric Stang, chief executive officer of Ooma. “This acquisition is complementary to our strategy to extend our leadership in serving business customers, both directly and now through other service providers, and it is expected to accelerate overall growth of Ooma and the reach of our solutions. We are excited to bring Ooma’s unique engineering expertise to better serve 2600Hz’s customers worldwide.”

Marketing Technology News: MarTech Interview with Jared Siegal, Founder and CEO at Aditude

iKOMG Unveils iKOQ: The Future of TV Interaction

PRNewswire

October 23, 2023

iKOMG-Unveils-iKOQ--The-Future-of-TV-Interaction

iKOMG, a groundbreaking media service partner for broadcasters and content owners, is excited to unveil iKOQ, an ingenious dynamic QR code solution that promises to redefine television interaction, QR coding practices, and the integration of viewer data like never before. This innovation marks a pivotal moment in the television industry, offering viewers a more immersive and personalized experience while opening up new avenues of revenue generation for TV channels.

In today’s ever-evolving media landscape, the rise of streaming services and shifting viewer behaviours have necessitated a transformation in the way television content is delivered. iKOMG understands that TV channels must stay ahead of the curve by delivering captivating and tailored content. iKOQ emerges as a trailblazing solution that empowers TV channels to engage their audience in unparalleled ways.

At the core of iKOQ is its ability to seamlessly integrate dynamic QR codes into TV broadcasts, creating a bridge between the content on the screen and viewers at home. With a simple scan, viewers can interact with content in real-time and make direct purchases from their screens. Whether it’s booking vacations, securing concert tickets, or exploring exclusive offers, iKOQ transforms the passive TV viewing experience into an interactive and dynamic journey.

David Treadway, Chairman of iKOMG, said: “We are delighted to introduce iKOQ. This innovative solution represents a significant development in the television industry, as it bridges the gap between content and audience like never before. iKOQ offers a win-win situation for both TV channels and viewers, creating a more engaging and personalized viewing experience while generating new revenue opportunities.”

iKOQ is poised to revolutionize the viewer experience across a multitude of TV genres. Travel and lifestyle channels can seamlessly integrate iKOQ with Triplan+, providing viewers with a seamless and streamlined experience for booking flights, accommodations, attractions, and daily trip plan with a simple scan. Music and sports channels can guide viewers to ticketing platforms and merchandise stores, enhancing their engagement, and fostering brand loyalty.

Marketing Technology News: Optimove Names Shai Frank Senior Vice President to Escalate Growth in The Americas

Moreover, iKOQ is not just a technological leap forward; it’s a testament to iKOMG’s unwavering commitment to excellence and customer satisfaction. The iKOQ launch exemplifies the team’s dedication to empowering broadcasters and content owners with cost-effective solutions that deliver real-time value.

In the age of data-driven decisions, iKOQ doesn’t just stop at QR coding and interaction—it also offers invaluable insights into viewer behaviour and preferences. TV channels can leverage this data to fine-tune their content, advertising strategies, and engagement efforts, ensuring a more tailored and enjoyable experience for their audience.

In conclusion, iKOMG’s iKOQ is set to reshape the way viewers engage with television content, ushering in a new era of personalized, interactive, and data-rich TV experiences. By embracing this innovative technology, TV channels can not only enhance their audience’s viewing journey but also unlock new revenue streams, securing their position as trailblazers in the ever-evolving television industry.

Marketing Technology News: Autoflow Launches its New Email Builder to Boost Business and Prompt Customer Engagement

Jellyfish unveils innovative 3D DOOH for Deckers Brands’ UGG® in iconic New York City location

MTS Staff Writer

October 23, 2023

The pioneering execution across two iconic DOOH units in Times Square sees screens display 3D elements in tandem across a 15 second spot featuring the new Shasta Boot Tall

Leading digital marketing business Jellyfish today announces the rollout of an attention-grabbing 3D digital out-of-home (DOOH) campaign for the UGG® brand’s new winter lifestyle collection, to be displayed on the iconic Nasdaq and Midtown Financial LED billboards, owned by the vendor Branded Cities, in New York City’s Times Square. The Southern California-based global lifestyle brand is the first footwear brand to advertise on the new Midtown Financial board, Branded Cities confirms.

The ads debut on October 19th, with three 15-second video assets on display across the world-famous billboards. The screens will play simultaneously, showing off a new product in the UGGextreme™ range, The Shasta Boot Tall, while also forming part of a wider omni-channel campaign across social, online video, CTV and display to highlight this new collection.

Michelle Hernandez, Director, Omni Digital Marketing for the Fashion Lifestyle Group Brands at Deckers, explains: “We are delighted to partner with Jellyfish on a pioneering 3D billboard campaign in such an iconic location. We’re confident this work will generate awareness and reach for UGGextreme, which is our pinnacle collection of cold-weather boots and outerwear. This campaign and product is designed to deliver extreme protection and allow for bold self-expression, even during the coldest weather conditions.”

She continues: “The prominent location and high-impact format of the digital out-of-home units is matched by its interactivity – conveying the message of UGG’s freedom of movement, which enables you to maximize your winter (play)time with freedom and expression, no matter the weather.”

Marketing Technology News: Jellyfish Mobile: Empowering Influencers With Secure Transactions

Caroline Nichols, Account Director at Jellyfish, adds: “We are thrilled to be the lead company on this eye-catching digital out-of-home execution for UGG. There are so many possibilities to capture attention with digital out-of-home today and we are honored to help this partner and much-loved brand drive mass reach across such engaging placements, right in front of One Times Square. The units serve to showcase the freedom and style offered by UGG and we’re very excited that UGG is the first footwear brand to advertise on the Midtown Financial screen.”

Part of the Brandtech Group, Jellyfish helps brands such as Google, Netflix, Bissell, Uber and Deckers navigate, connect, and harness the platforms that drive growth and engagement. Launched in 2005, Jellyfish has become one of the industry’s most globally certified companies across Google Marketing Platform, Google Cloud, Salesforce, Amazon, and Meta. Employing almost 2,000 people across 38 offices globally, Jellyfish is proud to be at the forefront of the global digital economy. For more information, visit jellyfish.com.

Marketing Technology Highlights of The Week: Featuring LiveRamp, Sitecore, Invoca and more!

MTS Staff Writer

October 23, 2023

How should marketers make more use of Web3 concepts today? And how can AI powered customer insights help B2B marketing teams drive better campaigns? Find out more from this weekly highlight:

____________

Marketing Quote-of-the-Week!

Fundamentally, AI is beneficial and will play a large part in the advancement of adtech. However, execution can conflict with business interests, consumer rights, and a host of other legal items. It’s a fine needle to thread, and the businesses that get it right will win big, along with their end users.

–Kyle Mitnick, President at Mosaic Digital Systems

Top MarTech News of The Week: 16th October to 20^th October 2023

MarTech QnA with the Expert

Web 3.0 fundamentals are revolutionizing the game for brands and marketers in numerous ways. Blockchain technology promotes decentralization and brands and marketers must navigate audience engagement without the use of intermediaries, such as social media platforms. Without intermediaries, brands are empowered to interact with their audience directly.

–Christian Ferri, Co-Founder and CEO of Web3 Pro

MarTech Articles on ChatGPT, Intent Data, Content Creation and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 185: Sales Improvements That Can Help B2B Teams Boost Growth with Jason Fitzgerald, SVP, Solution Network at OneStream Software

Episode 184: Al and Its Influence on Marketing: with Adri Gil Miner, CMO of Iterable

Episode 183: B2B Technology Sales Dynamics with Jason Smith, Senior Sales Engineer at CallTrackingMetrics

How to Quantify Advertising’s Impact on Revenue

Dmitri Lisitski

October 23, 2023

“Half the money I spend on advertising is wasted,” lamented merchant John Wanamaker at the turn of the 20th century. “The trouble is I don’t know which half.” With the breakthrough of digital marketing, understanding how advertising influences your pipeline is much less of a challenge today than in Wanamaker’s day. You can trace the impact of an ad, after all. it’s possible to know if an online sale came from someone clicking on your Google ad, for instance. You can pinpoint the channel, the moment the sale occurred, and you can gain insights on the demographic and the content quality that will help you improve your marketing and sales engine going forward. This is amazing!

The trouble? It works best with simplistic, transactional sales—purchases with short sales cycles that have single decision-makers in the B2C space (think buying a birthday present). This is not how major purchases are made in B2B enterprise sales. The enterprise sales process is multi-touch, across many decision-makers, resulting in long, arduous, and complex sales cycles. So how can you best attribute the credit? Read on to learn how.

How Can You Know If Your Advertising Works?

Your advertising has likely always been a top of the funnel endeavor, but can it help drive sales success beyond the initial awareness to have real impact on revenue? There’s a lot of marketing science about why marketing works. You have variety of demand programs, marketing books that talk about positioning, and many resources that are available to help you drive revenue. But if you cannot say your ads (or any other marketing efforts) work better on people who have seen them than those who have not, it’s a waste.

Traditionally, there are three common attribution approaches to give credit for a sale:

The first touch. In this method of attribution, the channel that established the first touch brought you this customer and so gets credit for the deal.

Why it falls short: Perhaps a prospect engages with your marketing and then goes dark. You reengage the prospect five years later at a conference and make a sale. What happened five years prior is irrelevant to their decision to buy.

The last touch. In this method of attribution anything that happened along the way to promote a sale doesn’t matter, it’s only the conversion that closed the deal that matters.

Why it falls short: Perhaps a prospect engages your marketing and is ready to buy when the sales development representative (SDR) engages the prospect. The SDR is basically an order taker at this point but gets credit for the Sale as the last touch.

Multi-touch. This method leverages technologies like your CRM, marketing automation, and other software support to consider all the touches to determine attribution. While this is a much more nuanced approach that better reflects reality, it’s also tricky because you must determine how you weight different actions across the channels up front. Typically, earlier touches are weighted as less significant than later touches in the sales process.

Why it falls short: The weighting is typically a best guess based on individual judgement rather than hard data. It also does not consider the quality of individual touches, for instance the quality of the channel, content, or specific, unique engagements. All touches, simply put, are not equal and ascribing the weights to determine the proper allocation is a squishy science at best.

Marketing Technology News: MarTech Interview with Christian Ferri, Co-Founder and CEO of Web3 Pro

How Can You Better Measure Your Marketing?

To measure the impact of advertising on revenue, we began analyzing the performance of our customers. We compared prospects influenced by advertising throughout the sales cycle with control groups that weren’t exposed to any advertising. If the conversion rates were the same between these groups, it would indicate that our advertising spend was ineffective.

Our study revealed something quite different, however. Look at the hard data of the sample 14 companies of different sizes and program length. The advertising-influenced group converted in 2.26x more pipeline than the uninfluenced group. In fact, there was a significant boost to revenue across the board for all client companies, proving out marketing’s value in the process.

Extreme Advertising Conversion Is a Full Court Press for the Revenue Generation Team

For sales driven organizations, traditionally advertising was in isolation from the sales process. We unfortunately, still see this a lot, and it is the main reason for low advertising performance. In the end, successful advertising is a paradigm shift. Instead of thinking about your advertising solely as a one-way top-of-funnel communication with the objective of awareness, think of it more as a conversation with your prospect throughout the sales cycle. As you continue your relationship there is an added depth of value creation as you and your prospect learn more about each other.

Intuitively, this is an obvious shift. In real life, these programs can be difficult to execute. But the more you align with your Sales team, share information, and communicate with each other, the better you will be able to scale your sales effort, augmenting it with digitization that results in improved advertising performance, accelerating and ramping revenue that will have your CEO, CFO—the whole CXO suite—your board, and investors cheering.

Marketing Technology News: A Cookie-Less World: The Future of PPC

Storyblok expert reveals latest CMS tips for holiday season

Marcus Paterson

October 23, 2023

The countdown to Black Friday has begun. However, this year, it’s expected to look a little more “blue” than black as Australian consumers grapple with sky-high mortgage repayments and higher rents. In fact, experts forecast spending will minimise, posing quite the contrast to last year’s “Freedom Christmas” which saw consumer spending at record highs in the lead-up to the holiday season.

Looking for a great deal, many consumers have likely been readying their Christmas wishlists in recent weeks. They’re keeping an eye on whether the perfect TV, hair product, tool and toy will be practically given away. And oftentimes, they’re already adding their products to cart to get a headstart.

Research indicates that Australians have embraced online shopping, with more than five million households actively participating in this digital retail trend. In fact, the industry is worth over AU$47 billion dollars, up 8.9% from 2021. As the online retail market continues to thrive and evolve, the pressure is on for eCommerce retailers to get it right.

If online shopping carts freeze, a customer encounters a 404 error, or site visitors can’t find what they’re after, they will leave the store and put their money in someone else’s cart – a costly error. Storyblok research reveals that 60% of consumers regularly abandon purchases due to poor website user experience with businesses estimating it costs, on average, AU$108,000 in lost sales per year.

There are many things you can do to avoid being one of those retailers. Below, we compiled a checklist that you can go through to ensure your online store is nice – not naughty – in the eyes of shoppers this Black Friday, Cyber Monday and all the days leading up to the big day.

Marketing Technology News: MarTech Interview with Christian Ferri, Co-Founder and CEO of Web3 Pro

10 ways to make your online store shine bright this Christmas

1. Keep it simple:

On average, a person makes 35,000 decisions every day. Instead of adding to the noise, make it simple for your visitors to choose the perfect item in your online store. If the page is too busy and customers become distracted or feel overwhelmed, they’ll leave and shop somewhere else.

2. Carefully select images:

Images play a huge role in promoting your products and creating an understanding of your website as a whole. Therefore, it can be tempting to go ‘image bonanza’ and bombard users with many beautiful photos. However, this can quickly backfire, turning into an off-putting, cluttered store. Bonus tip: Make sure your images load quickly by using a CDN or an image editing program or service that can reduce the image size without compromising quality.

3. Grab customers’ attention without creating confusion:

Graphics and visuals are an effective way to communicate with your audience instantly. They make it easy to capture their attention, helping to guide users on their journey. However, it is not as simple as placing photos anywhere in an empty space. It’s important that graphics are placed in the right place to have the greatest effect.

If there are many flashy images and graphics, two different navigation menus and a pop-up side menu all vying for the user’s attention – what should customers click on first? Perhaps this sounds familiar because it is the same experience many people get when they open a streaming service – and it often ends with not being able to decide on what to watch.

4. Use the right CMS that masters omnichannel e-commerce:

Many online stores use multiple CMSs (content management systems) to manage website content and online stores. But it can quickly turn into an e-commerce version of Frankenstein’s monster if the different CMSs do not communicate, work against each other or affect website functionality and speed. All of this ultimately results in fewer sales for businesses, according to Storyblok’s latest report.

It also affects the website’s display speed and performance, and the consequence is a lack of responsiveness and visual stability, making it more difficult to use the websites and reducing the conversion rate.

5. Local beats global:

Regardless of whether your customers are from the same city as you or if they live on the other side of the world, you should make sure to adapt your online store’s content to meet certain geographical locations. In short, different audiences have different tastes. One-size-fits-all sites often have a hard time catering to a diverse customer base – a customer base that could potentially put good money into your store.

Remember that a solid localisation strategy doesn’t happen overnight. It should be part of your plan from the start to ensure your business is ready and able to reach new markets. This includes steps like conducting market research and choosing technology that is ready to scale.

6. Optimise for mobile devices:

An increasing number of people are using their smartphones and tablets to shop online, so it’s important to ensure that your website is mobile-friendly. This means that your site should be easy to navigate on smaller screens, and the checkout process should be streamlined for mobile users. A slow, clunky mobile experience can lead to frustrated customers and importantly, lost sales.

7. Provide excellent customer service:

During Black Friday and other high-volume sales days, good customer service can make all the difference in keeping customers happy and coming back. Make sure that you have a team in place to answer questions and resolve issues quickly and efficiently. This can help to build trust with your customers and increase their loyalty to your brand.

8. Offer deals and promotions:

Black Friday and Cyber Monday are all about deals and discounts, so consider offering special promotions to attract customers to your site. This can include free shipping, buy-one-get-one-free deals or discounts on certain products or categories. Just be sure to set clear terms and conditions for your promotions to avoid any confusion or disappointment.

9. Test your site’s performance:

With so many people shopping online during Black Friday and Cyber Monday, it’s important to ensure that your website can handle the increased traffic. Test your site’s performance in advance to identify and fix any issues that could slow down your site or cause it to crash. This can help to ensure that your customers have a smooth shopping experience and that you don’t miss out on any sales.

10. Follow-up with customers:

After the excitement of Black Friday and Cyber Monday is over, it’s important to follow up with your customers to thank them for their business and encourage them to return. This can include sending personalised emails or offering special promotions for repeat customers. By building relationships with your customers, you can create a loyal customer base that will continue to support your business in the future.

Marketing Technology News: A Cookie-Less World: The Future of PPC

About Storyblok

Storyblok, the content management system (CMS) category leader, empowers both developers and content teams to create better content experiences across any digital channel.

Storyblok enhances audience experiences with best-in-breed performance, security, optimized omnichannel storytelling, and robust personalization. Enable content teams to create and manage content intuitively and independently with drag and drop visual editing, custom collaboration workflows, and a world-class digital asset manager. Empower developers to build anything, integrate with everything, and publish everywhere with Storyblok’s headless CMS architecture.

Leading brands such as Adidas, T-Mobile, Renault, and Oatly use Storyblok to shape their digital storytelling.

See why Storyblok was named the #1 CMS by G2 at www.storyblok.com and follow Storyblok on LinkedIn and Twitter.

Exploring the Location-Based Advertising Space

MTS Staff Writer

October 23, 2023

Digital marketers are investing heavily in social and performance marketing. The reason? As social ad impressions are growing at an average annual rate of 20%, there are better chances of targeting prospective customers efficiently. But the challenge posed by ‘Ad Fatigue’ is quite ominous as consumers might get tired of looking at the same ads across all digital platforms.

This challenge is even greater for the retail sector as there are already too many brands vying for the customers’ attention. As a result, marketers need to think out of the box, and this is where location-based advertising comes into the picture. An increasing number of consumers are responding to location-based ad campaigns as they are more relevant to their requirements. These campaigns offer a great solution for marketers as these ads are 20x more effective than any generic ad.

What is location-based advertising?

Location-based advertising is a geographically targeted marketing strategy where the focus is on creating customized messages for the users present in a specific location. This strategy enables businesses to target their customers at a personal level through a range of offline and online messaging channels depending on the physical location of the consumer. With the help of the location data, marketers can reach their target consumers based on certain qualifiers like vicinity to a store, ongoing events, and several others.

This strategy delivers effective results across customer lifecycles, ranging from a discovery about the product or service to long-term retention strategies. With the help of location-based advertising, marketers are able to create targeted offers for customer segments and improve customer experiences to deliver instant gratification. Location-based advertising is especially beneficial for local businesses where the location is the deciding factor for the consumer.

For instance, if a consumer is looking for a dry cleaner, the chances of selecting a store located near his or her location are extremely high. Likewise, restaurants will benefit from location-based advertising as their promotional offers will yield better results.

Marketing Technology News: MarTech Interview with Christian Ferri, Co-Founder and CEO of Web3 Pro

Growth Factors for Location-Based Advertising

The location-based advertising industry is growing at a rapid pace, as it has crossed $56 billion as of 2022 and will touch $300 billion as of 2032. The rate of growth is expected to pick more faces in the coming years, making location-based advertising a great strategy for marketers. Some of the most important growth factors for location-based advertising are as follows: –

Internet access: – Gone are the days when users had to pay exorbitant charges for using the internet. In most countries, broadband and mobile internet have become extremely cheap. As the internet is becoming more affordable every year, an increasing number of individuals have started using it regularly, taking internet penetration levels to great heights. As more consumers are accessing the internet, location-based advertising is offering better results for marketers as their default advertisement strategy.
Smartphones and IoT: – Prices of smartphones in developing countries have been reducing continuously. Likewise, IoT-powered devices have become commonplace in most locations. As more consumers are spending multiple hours on their smartphones every day, location-based advertising is yielding better results for marketers. Companies can offer hyper-local offers for consumers and are able to enjoy better sales as a result.
Personalized messages: – Location-based advertising lays emphasis on personalized messages being shared with the customers. These messages are based on the local needs of people living in each geographical location. As the products and services being offered cater to the needs of numerous consumers in a region, sales levels witness considerable growth over a period.
Receptive audiences: – Many internet users use ad-blockers to save themselves from irrelevant ads. But this is not the case with location-based advertising. Research has also proven that customized ads get a better response as compared to generic ads. As the audiences are more receptive to localized ads, marketers are actively investing in them.

Revenue Forecast and Trends for Location-Based Advertising

As consumer behaviour is evolving at a rapid pace, marketers always need to be on their toes when it comes to advertising strategies. Staying on top of the latest trends is essential to formulate effective advertising campaigns. Some of the key trends and forecasts related to location-based advertising are as follows: –

The CAGR of location-based advertising between 2022 to 2032 is pegged at 18.10%. Mobile location-based advertising will be the biggest growth driver for this sector.
As per GSMA, there are 5.16 billion mobile phone users and 4.5 billion internet users across the world. This bodes well for the expansion of location-based advertising services.
The total market value for the location-based advertising market is touted to touch $300 billion by 2032. Its present valuation is around $58 billion.
Search-based advertising will be a great contributor to the development of location-based advertising. It will register a growth of around 17.3% during this period.
In the US, location-based marketing services will touch $91 billion by 2032 with a CAGR of 18.3%.

Location-based advertising services are set to dominate the digital advertising landscape in the future. Companies will do well by investing in these services to expand their operations and target their customers efficiently.

Marketing Technology News: A Cookie-Less World: The Future of PPC

PerformLine Releases Annual Complaint Risk Signal Report: An Analysis of Consumer Complaints Submitted to the CFPB

prweb

October 23, 2023

PerformLine Releases Resources to Help Consumer Finance Companies Navigate Marketing Compliance

PerformLine’s 2023 Complaint Risk Signal Report provides insights for financial institutions on potential compliance risks based on analyses of submitted customer complaints to the Consumer Financial Protection Bureau.

PerformLine, the industry leader in omni-channel marketing compliance technology, announced the release of the 8th edition of its Complaint Risk Signal Report. The report provides an analysis of consumer complaints submitted to the Consumer Financial Protection Bureau (CFPB) to surface observations and insights that help financial institutions proactively shape their compliance programs.

“As regulatory scrutiny increases amidst turbulent market conditions, this report continues to serve as a valuable tool by highlighting important trends and insights around consumer complaints and enforcement actions.”

According to the CFPB, “Consumers’ complaints and organizations’ responses provide the Bureau with important information about the types of challenges consumers are experiencing and the effectiveness of an organization’s compliance management system.”

Marketing Technology News: Launch Cart Integrates with OSI Affiliate Software to Elevate eCommerce Marketing Strategies

As regulatory scrutiny increases amidst turbulent market conditions, this report continues to serve as a valuable tool by highlighting important trends and insights around consumer complaints and enforcement actions.

Detailed in this:

Consumer complaints and trends by product
The impact of regulators’ focus on protecting vulnerable populations, including military servicemembers and older consumers
Enforcement trends by year, consumer relief by year, and under each Director
How to avoid consumer complaints with a strong marketing compliance program

“At PerformLine, our mission has always been to empower compliance leaders with the technology, tools, and knowledge they need to ensure their organization and partners provide transparent and accurate information to consumers across any channel,” said Paul Wilmore, COO of PerformLine. “Armed with the knowledge from this report, paired with PerformLine’s omni-channel compliance solution, companies can proactively monitor marketing communications to better protect consumers and avoid the complaints that lead to investigations and enforcement actions by the CFPB.”

Marketing Technology News: MarTech Interview with Tobyn Sowden, CEO at Redbrick

Bluescape Streamlines Generative AI Workflows with Enhanced API Updates

prweb

October 23, 2023

Bluescape-Streamlines-Generative-AI-Workflows-with-Enhanced-API-Updates

Bluescape to premiere innovations on November 17 at the Henry Stewart Creative Operations Los Angeles 2023 event

Bluescape, a visual collaboration platform for creative ideation, planning, and decision-making, today announced its enhanced API, enabling any developer to build streamlined workflows for generative AI. These additions address the critical need to consolidate multiple tasks and applications into a unified experience, accelerating the creation, curation, and selection of generative AI imagery.

“We’re empowering developers to seamlessly consolidate complex, multi-step workflows and diverse applications into a unified, secure, and collaborative hub for generative AI innovation,” said Peter Jackson, Bluescape CEO.

“We’re empowering developers to seamlessly consolidate complex, multi-step workflows and diverse applications into a unified, secure, and collaborative hub for generative AI innovation,” said Peter Jackson, Bluescape CEO. “Working closely with customers to address security and governance apprehensions, our platform offers them the freedom to tailor and establish their own standards in a Bring Your Own (BYO) approach, ensuring a solution that scales to their needs.”

Marketing Technology News: Sustainability is Critically Important in JAPAC as Programmatic Thrives: New OpenX and ExchangeWire Research

Designed for developers, Bluescape’s API is a robust, extensible architecture to create bespoke workflows in a virtual workspace. The API supports round-trip exchange of data, files, and metadata between Bluescape workspaces and external sources including digital asset management systems and cloud storage including Box, Adobe Experience Manager Assets, and AWS.

“Bluescape is not just a collaboration tool; it is a springboard for innovation,” said Rupen Chandra, CTO and SVP of Engineering at Bluescape. “We are excited to share what’s possible with the Bluescape API including model training with Amazon Rekognition and Bedrock, Large Language Model (LLM) chat to generate superior prompts, and the ability to curate and send collections of images directly to Box.”

Bluescape will be premiering these innovations and more on November 17th at the Henry Stewart Creative Operations Los Angeles 2023 event.

Marketing Technology News: MarTech Interview with Jared Siegal, Founder and CEO at Aditude

Optimove Names Shai Frank Senior Vice President to Escalate Growth in The Americas

Globe Newswire

October 23, 2023

Optimove Appoints Eddie Patzsch as VP of Revenue for Growth Verticals

Appointment is bolstered by Optimove’s significant growth, as the Customer-Led Marketing Platform expands its global footprint

Optimove, the leading Customer-Led Marketing Platform, today announced it has appointed Shai Frank as Senior Vice President of Product and General Manager of the Americas. With five years of tenure at Optimove and over eighteen years in product management, Frank brings a wealth of industry knowledge and a customer-centric approach that will further accelerate Optimove’s growth and reinforces its mission of prioritizing customers in marketing strategies.

The appointment coincides with Optimove’s expanded global operations and strengthened support in the Americas. With significant company growth driven by pioneering product development initiatives, Optimove has established itself as the bellwether company, setting new industry standards in Customer-Led Marketing.

This expansion underscores Optimove’s dedication to partnering with leading B2C brands worldwide, helping marketers deliver exceptional customer experiences at every touchpoint.

Optimove’s Founder & CEO, Pini Yakuel, expressed his confidence in Shai as a key player in the company’s growth trajectory, stating, “Optimove’s growth over the past five years is a testament to our unwavering commitment to Customer-Led Marketing. Shai Frank’s expertise and deep understanding of Customer-Led Marketing make him the perfect candidate to lead this charge in the Americas. With his guidance, we are poised to continue delivering exceptional value to our customers.”

Optimove’s Customer-Led Marketing Platform revolutionizes the industry by placing the customer at the heart of marketing initiatives, surpassing traditional campaign- and product-centric approaches. By leveraging rich historical, real-time, and predictive customer data, AI-led multichannel journey orchestration, and statistically credible multitouch attribution, Optimove empowers brands to maximize customer lifetime value and foster long-term loyalty.

Marketing Technology News: Launch Cart Integrates with OSI Affiliate Software to Elevate eCommerce Marketing Strategies

Shai Frank, newly appointed Senior Vice President of Product and GM for the Americas, shared his enthusiasm, saying, “I am humbled to be chosen to help drive Optimove’s expansion efforts in the Americas. Being able to deepen our relationship with clients is a crucial element to enhancing our offering. The prospect of meeting daily with leading B2C brands to understand their needs better and sharing how Customer-Led Marketing can result in a 33% average uptick in customer lifetime value is extremely exciting.”

With an impressive track record of profitability since its inception, Optimove has established itself as a trusted partner to hundreds of leading consumer brands, including BetMGM, SodaStream, Pennsylvania Lottery, Blain’s Farm and Fleet, bet365, and Staples. These brands have experienced the substantial benefits of Optimove’s platform and its ability to solve industry-specific challenges and needs.

This announcement comes on the heels of Gartner Ranking Optimove #1 in Journey Orchestration in its 2023 Critical Capabilities for Multichannel Marketing Hubs. Optimove is also positioned highest in execution and vision among Challengers in the Magic Quadrant for Multichannel Marketing Hubs and is recognized as a noted leader in Customer Intelligence and Measurement and Optimization.

In 2021, Optimove raised $75 million in a funding round led by Summit Partners, following earlier funding of $20 million. With a strong foundation of significant growth, an unwavering focus on customer success, and continued innovation, Optimove is well-positioned to shape the future of Customer-Led Marketing and drive the industry forward.

Marketing Technology News: MarTech Interview with Tobyn Sowden, CEO at Redbrick

A Cookie-Less World: The Future of PPC

Boris P

October 20, 2023

In January 2020, Google unveiled plans to block third-party cookies for all Chrome users by 2024, bringing an end to the era of third-party data gathering and ushering in a new cookie-less world. This however brings a certain level of uncertainty for marketers and brands who have depended on this data for their marketing and are now looking for alternative innovative methods to prepare for this industry shift.

The “cookie-less” future signifies the gradual phasing out of third-party cookies, which have long been used to track user behaviour and facilitate targeted advertising. Major web browsers have already begun to phase out support for third-party cookies due to mounting privacy concerns, compelling businesses to adapt and reevaluate their online marketing strategies.

According to a survey from April, among marketers worldwide, a lack of preparedness for a cookie-less future ranked second in terms of leading concerns in media and marketing initiatives worldwide. Additionally, only 61% of brand marketing executives and 51% agency executives stated they were confident about reaching audiences at scale without third-party cookies and IDs. While this shift will no doubt cause ripples across the industry, there will be those that are more impacted than others. For example Pay-Per-Click (PPC) advertisers will experience the brunt of the impact and will now have to figure out how to navigate in this new world to reach their intended audience.

This shift is seemingly the natural evolution of the online marketing and advertising worlds. However, the specifics of the ban provide more questions than answers. Therefore some education is needed on the implications of a cookie-less world, how PPC advertisers can navigate the shift, and the strategies that will prove to be beneficial in this new era.

The Cookie-Less Era and its Challenges

Cookies are small data pieces placed within users’ browsers as they navigate the web, which tracks interactions, behaviours and enables advertisers to deliver tailored content and ads. Essentially, they have served as the bedrock of digital advertising, but with increasing privacy concerns however, this era of covert data collection is now seeing its last days.

Long established web-browsers are now phasing out third-party cookies, taking onboard strider privacy measures, limiting tracking capabilities, or eliminating cookies entirely. Firefox, Safari, and Mozilla have already blocked third-party cookies, and Google is set to follow, marking the start of a new chapter in the industry.

In this cookie-less world, advertisers are faced with several challenges when it comes to targeted advertising. Advertisers who previously relied on cookies to monitor and pinpoint specific audiences based on their online activities and browsing histories will no longer be able to do so in the classic way. Personalisation also becomes more demanding due to restricted access to user preferences and historical data and attribution models that traditionally linked conversions to specific interactions may become less precise without cookies to attribute them.

Cookies were also used to manage ad frequency, ensuring that users weren’t bombarded with the same ad repeatedly. This becomes tricker in a cookie-less world, potentially leading to overexposure or underexposure of ads. It also affects measurement and analytics of adverts as cookies helped provide accurate granular data on performance.

In essence, third-party data has played a crucial role for PPC advertisers, and its absence presents notable challenges. However, a cookieless world also brings opportunities for innovation and enhanced user experiences, requiring PPC advertisers to develop innovative approaches to their campaigns and customer engagement without relying on invasive tracking methods.

Marketing Technology News: MarTech Interview with Christian Ferri, Co-Founder and CEO of Web3 Pro

The Solutions

1. Utilising First-party data:

The key difference between third-party and first-party is that, unlike third-party data which is shared across entities, first-party data comes directly from a website’s visitors. This makes it more accurate, reliable and specifically tailored to user interactions within a website.
With the focus on first-party data, encouraging users to share information through sign-ups, subscriptions and loyalty becomes crucial. This information allows PPC advertisers to better understand their audience and personalise campaigns effectively, all without the use of third-party data.
This change highlights the importance of building strong direct relationships with users and encouraging them to willingly share their information.

2. Contextual Targeting:

Instead of relying on individual user behaviour, advertisers should place ads in content environments relevant to the viewed content’s context.
Relevancy is paramount. By examining the content consumers engage with, their online activities, and behaviours, we gain valuable insights. Marketers can use this information to determine which messages will resonate most effectively. This in essence, encapsulates the concept of contextual targeting
With this strategy, PPC advertisers can guarantee that their ads are displayed to users who share similar interests or exhibit specific mindsets, greatly assisting in converting these users.

3. Investing in AI and Machine Learning:

With the loss of third-party cookies, AI and machine learning will become essential tools for PPC advertisers. These technologies identify patterns and behaviours, enabling accurate predictions of user preferences.
Through rapidly processing and analysing large volumes of data, AI and machine learning algorithms develop predictive models based on available data, including user interactions and contextual cues. This enables advertisers to anticipate user preferences and behaviours, enabling the targeting of users based on their likely future actions.
AI also shines in the realm of personalization. Leveraging real-time data such as search queries, location, and context, advertisers can craft and deliver highly pertinent ad content tailored to individual users.
These technologies empower advertisers to adapt to shifting user preferences while respecting privacy concerns.

4. Expanding Advertising Horizons:

With an abundance of media channels currently available, relying solely on traditional PPC platforms is no longer sufficient in reaching and captivating audiences effectively. To navigate this evolving landscape, advertisers must venture into various alternative channels, each presenting distinct benefits and possibilities.
Advertisers should broaden their horizons by delving into social media advertising, affiliate marketing, influencer marketing, content marketing, and other advertising approaches.
These avenues offer unique advantages and opportunities, reducing dependence on cookie-based targeting.

Welcoming Transformation

This cookie-less era is prompting advertisers to shift their focus toward privacy-respecting practices, innovative targeting methods, and data-driven strategies that can thrive in a world where third-party cookies are no longer the primary source of user data and tracking.

Establishing direct connections, harnessing cutting-edge technologies, expanding channels and rethinking campaign strategies will empower advertisers to flourish in a cookie-less world. Experimentation and innovation is the first step towards adapting to change, and as cookies become a thing of the past, the opportunity emerges to redefine brand-consumer interactions, fostering meaningful experiences that enhance credibility and trust, benefiting both digital marketers and advertisers.

Marketing Technology News: While ChatGPT Got the Headlines, Meta’s AI Took Q4 Pole Position

Traditional Marketing versus Digital Marketing: How to Create a Balance

MTS Staff Writer

October 20, 2023

Marketers worldwide leverage different strategies to promote their brands to the target audience. While there are several options available for marketers, in recent times, digital marketing initiatives have emerged as their preferred option. In fact, an increasing number of brands are aggressively investing in their online marketing campaigns. But does that mean that traditional marketing is dead? Well, the answer is simple, no.

Traditional marketing is still going strong and, in some categories, is offering better results than digital initiatives. Hence, what is required from marketers is to create a balance between traditional marketing and digital marketing. This would allow the brand to drive growth uniformly and avail all the available benefits. Read on to learn more about traditional marketing and digital marketing and how to create a balance between them.

What is digital marketing?

Digital marketing, also known as traditional marketing, is a strategy that makes use of online mediums and internet-based technologies to promote products and services to customers. In recent times, digital marketing has emerged as a preferred option for many marketers who want to communicate with customers on multiple online platforms like social media and other websites. Popular techniques used in digital marketing are SEO, SMM, email marketing, PPC advertisements and several others.

What is traditional marketing?

Traditional marketing is a term used to describe marketing activities that leverages offline methods to promote products and services. The most popular forms of traditional marketing are phone, broadcast, print, and direct mail. While digital marketing poses some challenges for traditional marketing, it is not finished by any means. Many brands still use traditional marketing to target their audiences, while several others try to strike a balance between digital marketing and traditional marketing.

Marketing Technology News: MarTech Interview with Christian Ferri, Co-Founder and CEO of Web3 Pro

Traditional Marketing Vs Digital Marketing

Some of the most important differences between traditional marketing and digital marketing are as follows: –

Medium: The standout difference between traditional and digital marketing is the medium used for targeting customers. Digital marketing requires an active internet connection to target a customer through a mobile app or website. On the other hand, traditional marketing leverages a multitude of channels for targeting the customers, such as magazines, newspapers, billboards, radio etc.
Technology: Digital marketing is at the forefront of leveraging the latest technological solutions to attract customers. This can include augmented reality, virtual reality, 3D experiences and much more. While traditional advertising also uses technology for television advertisements, it falls a bit behind its counterpart on this front.
Reach: Digital marketing has a wider reach as compared to traditional marketing. Digital marketing can be used to target customers across different countries easily, but traditional marketing is mainly focused on a given geographic region only.
Cost: Companies can easily monitor the cost of their digital marketing campaigns through metrics like cost per click, impressions per ad and several others. When it comes to traditional marketing, the cost tends to be higher side and varies depending on the medium chosen.
Exposure: This is where digital marketing may fall slightly behind traditional marketing. Marketers using traditional strategies can create a seamless brand experience through uniform marketing messaging through multiple channels. Digital marketers might struggle somewhat on this front as they can target users only when they are online.

Creating a balance between digital marketing and traditional marketing

Well, there is no need for marketers to choose between traditional and digital marketing channels when they leverage both and maximize the benefits. Here are some tips for creating a balance between digital marketing and traditional marketing.

Multiple touchpoints: Using digital and traditional marketing together offers brands the opportunity to target customers at multiple touchpoints. Marketers can use a balance of print, broadcast, or radio ads along with social media ads to effectively communicate with the target customers. Multiple touchpoints offer a great opportunity for brands to establish a relationship with customers.
Get a wider reach: – There are still many individuals who are not well versed in internet usage. On the other hand, many youngsters now don’t spend much time on traditional media. So, marketers must create a balanced strategy where they can target a wider customer base and improve sales.
Uniform messaging: – Companies can leverage the harmony between digital and traditional marketing to present a uniform brand image. Customers will get consistent marketing messages across platforms, and this would help the brand gain top-of-mind space and drive sales.

With the rapid pace at which digital marketing is growing, there are chances that it can soon become the most popular form of marketing for brands. But that does not mean that traditional marketing is going anywhere. Companies need to create a balance between these two marketing strategies to target more customers and achieve their marketing goals efficiently.

Marketing Technology News: While ChatGPT Got the Headlines, Meta’s AI Took Q4 Pole Position

1...667668669...4,463 Page 668 of 4,463

Island Raises $100 Million In Series C Funding; Increases Valuation to $1.5 Billion

Led by Prysm Capital and joined by Canapi Ventures and existing venture partners, new funding validates massive product-market fit, and accelerates market penetration and high revenue growth

Socure Launches Industry’s Preeminent First-Party Fraud Solution and Consortium, Joined by Founding Members SoFi, Green Dot, Varo, Ingo, Dave and Public, amongst others

Identity Verification Leader Takes Consortium Approach with Strategic Partners to Eliminate Elusive First-Party Fraud and Help Save Financial Institutions and Merchants Billions

Signifyd Deepens Its Partnership with Adobe by Integrating Guaranteed Fraud Protection into Payment Services for Adobe Commerce

The expanded partnership extends seamless protection against all manner of chargebacks by integrating Signifyd with Payment Services for Adobe Commerce to power frictionless checkout, higher conversion and increased customer lifetime value

Persona Introduces Industry-First Reusable Identity Solution with Dynamic Risk Signals

Users can more securely store and reuse their PII, while businesses can more holistically evaluate risk with dynamic signals

Enterprise Marketing Teams Finally Have a Single System of Record for Planning

Uptempo Launches Integrated Platform to Improve Marketing Visibility, Velocity and Agility

Jumio Disrupts Identity Verification Market with Groundbreaking New Fraud Prevention Technology that Leverages Cross-enterprise Data

Jumio 360° Fraud Analytics uses AI-driven predictive analytics to detect fraud rings and other coordinated attacks

Ooma Acquires 2600Hz, Inc., A Leader in Communications Applications For Service Providers

iKOMG Unveils iKOQ: The Future of TV Interaction

Jellyfish unveils innovative 3D DOOH for Deckers Brands’ UGG® in iconic New York City location

The pioneering execution across two iconic DOOH units in Times Square sees screens display 3D elements in tandem across a 15 second spot featuring the new Shasta Boot Tall

Storyblok expert reveals latest CMS tips for holiday season